I Love Marketing

Posted in BlogPodcast The one about consumer guides, books and business cards" href="https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+099.mp3" target="_blank" rel="bookmark">Play Audio Joe and Dean discuss the ‘major tentacles of marketing’ to help you become a marketing and money-getting master Dean shares some surprising uses for the Consumer Awareness Guide (and how to make the most ‘cheese like’ offer) The best way to leverage your message How to write a valuable book faster and easier than you ever thought [...]

Posted in BlogPodcast The one about GREAT (and bad) During Unit experiences" href="https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+098.mp3" target="_blank" rel="bookmark">Play Audio Dean and Joe talk about the best and worst recent experiences Why it’s always best to take the side of your client in any experience How luxury car dealers “blow it” with their customer experiences How the littlest gestures can make a difference MP3

Posted in BlogPodcast The one about Breakthroughs" href="https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+097.mp3" target="_blank" rel="bookmark">Play Audio Dean and Joe sit down with some of the participants in Dean’s Breakthrough Blueprint event in Orlando What makes some emails get over 60% response rates Why narrowing your “territory” almost always increases income How to join Joe and Dean in Phoenix January 10th – 12th MP3

Posted in BlogPodcast The one about education based marketing" href= "https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+096.mp3" target="_blank" rel="bookmark">Play Audio Dean and Joe talk about why education based marketing works Joe eats an almond while he's talking about it Why it's important to not just educate but MOTIVATE prospects How education based marketing could change the college system MP3

Posted in BlogPodcast The one about making Better Offers" href= "https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+095.mp3" target="_blank" rel="bookmark">Play Audio How timing and perspective changes the effectiveness of your offer Dean and Joe share their insights and process for making 'The Best Offer' How to use a 'compelling offer', 'results thinking', and 'free offers' to get more customers The safest and lowest risk way to test your best offer How the very best experience and result goes hand in [...]

Posted in BlogPodcast Joe Polish Interviews B. Jeffrey Madoff, Founder of Madoff Productions the Innovative Company Behind the Victoria’s Secret Commercials, on creativity, innovation, entrepreneurship, success, brand building, core values, marketing, social media, story telling and more.

Joe starts off with a review of everything we've talked about so far Dean and Joe talk about how to THINK about applying the 8 Profit Activators How to think about your During Unit timeline as a moving experience How to think about MONEY and applying it in your business

Posted in BlogPodcast The one about “intuition hacking” (With Michael Drew)" href="https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+092.mp3" target="_blank" rel="bookmark">Play Audio Michael reveals the discoveries in his research for his book Pendulum. 1 principle that has increased top-line revenue for Michael’s clients by 30% A study into trends over the past 3000 years and how consumer behavior shifts in 40 year cycles Why a new generation will grow up blaming technology and the IM industry around 2033 The Alpha mindset [...]

What Ed learned from being friends with the great Gary Halbert How Ed started the "30 Day Challenge" process and how it can help anyone make their first dollar online Why "process" is a key element to success A critical question you should ask yourself if you want to take your business to the next level Ed shares the new technology opportunities you have

Posted in BlogPodcast The one about creating compelling ads" href="https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+90.mp3" target="_blank" rel="bookmark">Play Audio PDF

Posted in BlogPodcast Play Audio Dean shares what he does when under stressful times How to double the value of your During Unit experience Strategic Objective examples from a restaurant experience How to Architect breakthroughs in your During Unit PDF | MP3

Posted in BlogPodcast The one with Mark Thompson" href="https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+88.mp3" target="_blank" rel="bookmark">Play Audio MP3

Posted in BlogPodcast The Live Q&A Call" href= "https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+087.mp3" target="_blank" rel="bookmark">Play Audio Joe and Dean's brainstorm for a bike adventure company – super elegant idea to orchestrate incredible referrals… Dean's take on trespassing – how to get in front of your prospect without breaking the law… Entertaining Facebook marketing – 10 Creepiest things found in carpet… Brilliant strategy – a local luxury car dealership set up in Dean's neighborhood… MP3

Posted in BlogPodcast The one with Tim Larkin" href= "https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+086.mp3" target="_blank" rel="bookmark">Play Audio How to give people an "easy button" that make things "frictionless" for them (so you can get what you want) How Tim and his partner went head-to-head against two of the greatest copywriters of all time in one of the most competitive markets…and won! Why passion and delivery are so important for your success How you can let [...]

Jeff talks about his 16 years of experience Why Free trials work so well, and how Jeff has used them The biggest lessons and the fundamentals of product launches Marketing stamina and how we all get sick of our marketing before the market does Check out Jeff's latest launch training

Posted in BlogPodcast The one with Tony Horton (P90X)" href= "https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+084.mp3" target="_blank" rel="bookmark">Play Audio How exercise changes you The fastest way to get into shape How the military uses P90x Why P90x works Hot Tip Sheet Download MP3 | Transcript

Joe and Dean interview Tony Robbins and discuss... Why Tony Robbins loves marketing How Tony thinks about innovation, marketing, and VALUE Why most marketing falls flat and what Tony says you should do instead How Tony thinks about BREAKTHROUGHS

Posted in BlogPodcast The one about getting results" href="https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+82.mp3" target="_blank" rel="bookmark">Play Audio Dean shares his clarifying question about Getting Results How Joe’s Genius Netword Mastermind delivers $250,000 of value Why it’s often less expensive to DELIVER results than to convince people to give you money to get them the result Why a compelling offer is 10x more powerful than a convincing argument MP3

Posted in BlogPodcast MP3

Posted in BlogPodcast This is the episode from Joe Polish’s Piranha Marketing Headquarters where Joe and Dean share with you how to use “lumpy mail” and “grabbers” to get your mailings opened, your marketing message heard, and action taken. It’s the fun way to create a unique experience for your audience and position yourself miles above your competition. MP3 p.s. [...]

The only thing that can improve flawless execution Joe and Dean talk about getting better ideas How smart and successful people think about ideas and connections PLUS: A special surprise by Dr. Frank Kern, md, attorney at law. Chief scientist, NASA.

Posted in BlogPodcast The one about Architecting Breakthroughs" href="https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+078.mp3" target="_blank" rel="bookmark">Play Audio 3 elegant questions that help you create breakthroughs Dean digs deeper into ‘Before During After’ The biggest mistake you may be making when you architect your Before Unit The tool you should use to get people to want what you offer How to architect a customer experience that increases opportunity in your business How to architect breakthroughs in your After [...]

Posted in BlogPodcast The one with James Schramko" href="https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+77.mp3" target="_blank" rel="bookmark">Play Audio How to use ‘brand’ the smart way Lessons from General Patton 6 questions James uses to turn skeptical prospects into satisfied customers What Dean uses to recognize 5-star prospects The ‘Just Level With Me’ technique that gets prospects to reveal exactly what you need to make sales Dean describes the best membership program that keeps members forever Download MP3

Posted in BlogPodcast The one with Dr. Daniel Amen" href="https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+76.mp3" target="_blank" rel="bookmark">Play Audio Taking care and optimizing of your brain Learning how to correct negative thoughts How to clear your mind Simple rules for eating The role the brain plays to being happy MP3

How to get people to raise their hands The mistakes that people make with postcards Making all cheese offers difference between being rich and famous split testing thinking 3-4 moves ahead like a Chessmaster PLUS – The birthday postcard that gets a 32% response

Posted in BlogPodcast The one with Anthony Melchiorrifrom Hotel Impossible" href= "https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+074.mp3" target="_blank" rel="bookmark">Play Audio Client experience architecture Focusing on what you do well Anticipating needs Anthony talks about his experience at the Algonquin Hotel How your customers are watching everything you do Obsessing over details Being who you are Being the best or not the best Download MP3 | PDF

Posted in BlogPodcast The Impromptu I Love Marketing Meetup Group [Part 2]" href= "https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+073.mp3" target="_blank" rel="bookmark">Play Audio Dean and Joe do a hot seat session and identify breakthrough opportunities Selecting a single target market and gay dentists Preparing for your 20 minutes on Oprah Putting yourself in places where resources are available Download MP3 | PDF

Posted in BlogPodcast The Impromptu I Love Marketing Meetup Group [Part 1]" href= "https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+072.mp3" target="_blank" rel="bookmark">Play Audio Dean and Joe do a Q&A session In 30 seconds something that's been done that's worth 250k How to package and present your business How to build your credibility by giving people confidence Investing in getting results for your prospects Lessons from Cyrus Mccormick Getting people engaged in a bigger future Download MP3 | PDF

Posted in BlogPodcast The one about answering the important questions" href="https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+071.mp3" target="_blank" rel="bookmark">Play Audio Dean and Joe have answers to some of the most important questions in marketing (and life). Including: not having to do sound checks Selling by teaching Having great questions for yourself Having a not to do list Download MP3 | PDF

Posted in BlogPodcast The one Live from the Phoenix Platinum 2.0 event" href="https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+070.mp3" target="_blank" rel="bookmark">Play Audio Dean and Joe start off with some galactic news Taking live questions from the Phoenix Platinum 2.0 event The law of self appointment Getting what you want by helping other people get what they want Getting stuff done by elimination to deal with only 8-9-10 opportunities Having a long term sustainable income base that is going to provide for your lifestyle needs Download MP3 | PDF

Posted in BlogPodcast Play Audio Dean & Joe share an intimate moment They talk about their remarkable experience on Saturday night (it’s not what you think) Spending money in all the wrong places Having a vision for what the experience could be Looking for ways to surprise and delight Plus some ‘dream come true’ homework for you Links mentioned in this episode: Hotel Impossible on Travel Channel Anthony Melchiorri @AnthonyHotels Ipic Theaters Hans Brinker [...]

Posted in BlogPodcast The one about reading minds" href="https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+68.mp3" target="_blank" rel="bookmark">Play Audio Joe talks about entering the conversation that’s happening in people’s mind Dean exposes Ken Fisher’s pitch Great examples of profit activator #2 How to figure out what’s going on in people’s head Joe talks about the importance of making it about your consumer Dean talks about his process Download MP3 | Transcript

Posted in BlogPodcast The one about immediate money getting ideas" href="https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+067.mp3" target="_blank" rel="bookmark">Play Audio Pricing psychology and how to raise your prices by 10% Assets that everybody has that can easily be deployed 3 things that are very easy to implement that can have a dramatic impact How to lose 40% of your revenue and still maintain the same bottom line profit Why you can’t be the low cost leader Download MP3

Posted in BlogPodcast The one with Brendon Burchard" href="https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+066.mp3" target="_blank" rel="bookmark">Play Audio Brendon talks about learning how to market a message Seeing yourself as an expert People’s willingness to pay for knowledge Succeeding more and demanding more Raising people’s level of ambition What makes great videos Structuring your expertise in frameworks Activating the 10 human drives that make you feel alive Download MP3 | Transcript

Posted in BlogPodcast The one where Joe just got back from Necker Island (again)" href= "https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+063.mp3" target="_blank" rel="bookmark">Play Audio Joe shares some insights from Richard Branson and his trip to Necker Island Why it makes sense to pay to play Having the willingness to do the things that others aren't ready to do Asking and getting recipes The incredible value of asking the right question Download MP3 | Transcript About Our New Comments System – Link To The Page Where [...]

Posted in BlogPodcast The one with Frank Kern" href="https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+062.mp3" target="_blank" rel="bookmark">Play Audio Frank talks about his first time. The state of the Internet Reverse engineering your life Advice on how to get your shit together Delivering results in advance Making sales without talking to people Download MP3 | Transcript

Posted in BlogPodcastThe one with Eben Pagan" target="_blank">Play Audio Eben talks about words that trigger emotional responses How to move the free line The pitfalls of putting your image over results Why most people hate marketers The importance of overcoming human psychology and the scarcity mindset Joe probes Eben about being cocky and funny MP3 | Transcript

Posted in BlogPodcastThe one where Joe Polish interviews Dave Logan “Thought leader, author, consultant”" target="_blank">Play Audio Dave explains what GENIUS is and what a leadership REALLY is What the 3 Laws of Performance are and how to use them to LEAD Why 'how you occur to yourself' can change everything for you Dave explains what GENIUS is and what leadership REALLY is The Dark Side of Leadership…and how to harness it MP3 “Leadership cannot be built on [...]

Posted in BlogPodcast The one about Breakthrough DNA" href="https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+059.mp3" target="_blank" rel="bookmark">Play Audio Dean goes through the 8 profit activators you can “trigger” in your business starting right now How to narrow your focus and select ONE target market (at a time) How to use direct response offers to compel prospects to call yOU How to patiently and systematically educate and motivate prospects to meet you…when they’re ready MP3 Download the Report:

Posted in BlogPodcast The one about knowing what to do" href="https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+058.mp3" target="_blank" rel="bookmark">Play Audio Joe spends the first 10 minutes talking about his genius networking in LA The importance of taking free days What leads to half businesses Dean talks about trivial pursuit and his take on multi-tasking Joe talks about having a baby and the pain of childbirth. MP3 | Transcript

Posted in BlogPodcast The one about Meet up Groups (with Kevin Donahue)" href="https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+057.mp3" target="_blank" rel="bookmark">Play Audio How ongoing mastermind groups can help you put the 8 profit activators into action Kevin talks about his experiences running the Phenoix Meetup group How to get more direction, confidence and capabilities from the I Love Marketing Meetup How to join or start your own group MP3 | Transcript

Posted in BlogPodcast Play Audio

Posted in BlogPodcast The one about why people don’t buy" href="https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+056.mp3" target="_blank" rel="bookmark">Play Audio Dean and Joe talk about the value of figuring out why people don’t buy Joe shares his $10,000 experience in overcoming barriers Dean shares a secret marketing wisdom resource you can use PLUS: what to do once you know why YOUR people don’t buy MP3 | Transcript

Posted in BlogPodcast The One Where Dan Sullivan Talks with Dean about Cheese and Whiskers" href="https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+055.mp3" target="_blank" rel="bookmark">Play Audio Dean explains his cheese and whiskers theory and what the idea has done for him How to remove any possible risk for your prospect How to create offers that are effortless to accept PLUS: How to do a “Cheese Audit” on your marketing materials MP3 | Transcript

Posted in BlogPodcast The one about lead conversion" href="https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+54.mp3" target="_blank" rel="bookmark">Play Audio Why generating just leads is not enough Using education based marketing to get your prospects to do business with you more frequently What to do after you’ve compelled someone to call you. How to begin with what you already have The amazing 9 word emails that revives dead lead. Dean shares his top 3 ideas (it’s more like 4 or [...]

Posted in BlogPodcast The one with Perry Marshall and Tom Meloche" href="https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+53.mp3" target="_blank" rel="bookmark">Play Audio Perry and Tom talk about selling stuff and the business side of Facebook that most entrepreneurs miss The difference between Google and Facebook Advertising What you can do with Google that you can’t do with Facebook and vice versa The number one thing that you must get about Facebook (you won’t want to miss this one) How to use Google [...]

Posted in BlogPodcast The one with Tim Paulson" href="https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+52.mp3" target="_blank" rel="bookmark">Play Audio Lessons from The Hair Club for Men Dean exclusively reveals his secret movie How to create a mafia offer that is too good to refuse Why you probably need a coach Download MP3 | Transcript

Posted in BlogPodcast The one about money" href="https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+051.mp3" target="_blank" rel="bookmark">Play Audio Dean and Joe share their philosophies about money Dean shares his limiting-belief-busting process Joe makes a secret admission around the 40 minute mark PLUS: How to work with Dean and Joe on YOUR business Download MP3 | Transcript

Posted in BlogPodcast The one to start the year off" href="https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+050.mp3" target="_blank" rel="bookmark">Play Audio Dean and Joe’s take on mission statements Getting to the substance of what it is your selling Why people fear selling and the difference between amateurs and pros Dean’s best practices Joe takes a break to talk about some nonsense Joe gets back on track and shares what’s in his tool belt We laughed, we cried – The first year of [...]

Posted in BlogPodcast The one about your annual marketing calendar" href="https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+047.mp3" target="_blank" rel="bookmark">Play Audio Dean and Joe share their approach to marketing calendars How to pick your very best opportunities for the next year What to do NOW before the end of the year to get your focus PLUS: How to be someone who gets stuff done Download MP3 | Transcript