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I Love Marketing

I Love Marketing

498 episodes — Page 4 of 10

S1 Ep 353All Selling Aside: How to Attract and Convert More High-End Clients Even If You Hate Selling with Joe Polish, Dean Jackson and Alex Mandossian - I Love Marketing #322

What are the three most important things you need in order to build strong client relationships? Would you like a simple step-by-step system for converting 4x to 6x more sales? Join Joe and Dean for a conversation with Alex Mandossian that covers these topics, and more ... Since 1993, Alex has generated almost $400 million in sales and profits for his marketing students, clients, and strategic alliance partners on five continents. His colleagues acknowledge him the Warren Buffet of the Internet because of his unique ability to make money for his partners, clients, and students. If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit ILoveMarketing.com/322. Here's a glance at what you'll learn from Alex Mandossian in this episode: The three most important things you need in order to build strong client relationships Dean describes the characteristics of a 5-Star Prospect and how to get them Alex reveals his simple step-by-step system for converting 4x to 6x more sales R _ _ _ _ _ _ _ _ _ _ : A faster, better way to create content with 10x less effort One of the most profitable (and most neglected) veins of business gold you can tap into The No-Rejection Selling formula used by top coaches, consultants or service professionals Why talking to your prospects about COI is more persuasive than selling ROI (return on investment)

Apr 23, 20181h 21m

S1 Ep 352Willpower Doesn't Work with Benjamin Hardy, Joe Polish and Dean Jackson - I Love Marketing Episode #321

Do you know where people go wrong when it comes to willpower? Joe Polish and Dean Jackson speak with Genius Network Member Benjamin Hardy about his new book "Willpower Doesn't Work." Did we mention a chance to win Joe Polish's Tesla? For more about Benjamin's book, visit WillpowerDoesntWork.com. If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit ILoveMarketing.com/321. Here's a glance at what you'll learn in this episode: How Genius Network is transforming Benjamin Hardy's life The big idea behind Ben's book "Willpower Doesn't Work" How to win Joe's Tesla by going to www.WillpowerDoesntWork.com Why willpower doesn't work (and the ONE THING that does) An important difference between 'deciding' and 'choosing' Where people go wrong when it comes to willpower How to setup your environment for quicker, easier success

Apr 9, 20181h 18m

S1 Ep 351The 9-Word Email: The Easy, Compelling and Quick Way To Make More Money with Joe Polish, Dean Jackson, Jennifer Hudye and Alex Moscow - I Love Marketing Episode #320

Jennifer Hudye was looking to fill her workshop. Dean Jackson suggested the "9 word email" and she filled her workshop - in a day. This episode of I Love Marketing is the conversation about this remarkable success story. Jennifer Hudye is the founder of Conscious Copy and Conscious Hustler. Alex Moscow uses the 9 word email when he has expenses to pay off. Enjoy the conversation. Here's a glance at what you'll learn from Jennifer, Alex, Joe, and Dean in this episode: What Jennifer Hudye did to fill up her "Master Your Message" workshop: https://consciouscopy.co/workshops/ Press "send" and collect a quick cash windfall from all your prospects from the last 90 days. Here's how… Dean gives you the exact 9-word email template you can use in your business The Email Barista: A smart way to effectively automate responding to emails What to write in a subject line so your emails almost ALWAYS get opened Dean shares the 2 most powerful ways to use a 9-word email One email Jennifer sent to her list that made $12,000 IN A DAY Send 9 Words and Win A $10,000 Seat at The Genius Network Annual Event: Joe and Dean tell you how to enter The I Love Marketing 9-Word Email Contest by emailing [email protected]

Mar 26, 20181h 15m

S1 Ep 350How To Maximize Your Current Email List with Jon Benson - I Love Marketing #319

When you think of a traditional sales funnel, you usually have your primary product, your first and second upsell, and maybe a downsell. What if there were even more ways to profit from your list? Jon Benson is the CEO of Digital Publisher, Inc. and the inventor of the Video Sales Letter and Email CopyPro. If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ilovemarketing.com/319. Here's a glance at what you'll learn from Jon in this episode: The secret to doubling, tripling, even quadrupling your earnings per click An overlooked weakness with traditional sales funnels and why a "Tunnel Funnel" works MUCH better… I-D-S: A tool that takes the guesswork out of giving your client what they want Add THIS little thing on your order page to increase your conversions… A smarter way to leverage your relationships and other people's products to make more money

Mar 12, 201811 min

S1 Ep 3496 Eternal Truths From 6 Dead Mad Men with Brian Kurtz - I Love Marketing Episode #318

Who else wants 6 eternal truths from 6 of the greatest advertising legends that ever lived? Brian Kurtz delivers these, and more, in this quick episode of I Love Marketing. Brian Kurtz has been a serial direct marketer for over 35 years and never met a medium he didn't like...and while he's had much success, he also must admit that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids was only "a good idea at the time… If you would like access to the full video presentation, the show notes, and the special resources for this episode, please visit ilovemarketing.com/318. Here's a glance at what you'll learn from Brian in this episode: 6 eternal truths from 6 of the greatest advertising legends that ever lived The biggest reason for unsuccessful advertising that destroys sales and what to do instead How to understand your customer even better than they understand themselves One advertising advantage that trumps everything else (HINT: It has nothing to do with your creative or copy) A profitable (often overlooked) lesson that can make all you advertising more successful

Feb 27, 201814 min

S1 Ep 348Lifecycle Marketing with Clate Mask - I Love Marketing Episode #317

Small businesses are winning the big business game. Increased conversions and boosted income are yours for the taking if you do this one simple thing. Clate Mask is co-founder and CEO of Infusionsoft and co-author of the New York Times best-seller Conquer the Chaos. Recorded live at the Genius Network Annual Event. If you would like access to the full interview, the show notes, and the special resources for this episode, please visit ilovemarketing.com/317. Here's a glance at what you'll learn from Clate in this episode: Lifecycle Marketing: How small businesses are winning the big business game Clate shares a truth about lead acquisition that will change the way you look at prospecting forever One thing you should do in your business if you want to increase your conversion rates and boost your income An automated way to attract right-fit prospects, nurture them and make more sales How to uncover and mine the hidden opportunities sitting in your customer base"

Feb 13, 201813 min

S1 Ep 347Zig Secrets: Sales Secrets From One of The Greatest Salesmen Who Ever Lived with Joe Polish, Dean Jackson, Mark Timm, Kevin Harrington, and Jason Fladlien - I Love Marketing #316

Master motivator and salesman Zig Ziglar is one of the most important people any entrepreneur, business owner, millennial, inventor, salesperson and more can learn from In this special episode of I Love Marketing Joe Polish, Dean Jackson, Mark Timm, Kevin Harrington, and Jason Fladlien all examine the impact Zig has had on their lives and professional careers. Stay tuned to the end of this episode to learn more about your free access to the Ziglar Vault at ZigSecrets.com/ILoveMarketing If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/316. Here's a glance at what's covered in this episode: Why master motivator and salesman Zig Ziglar is one of the most important people any entrepreneur, business owner, millennial, inventor, salesperson and more can learn from Secrets for closing more sales, positioning yourself and making A LOT more money Zig Ziglar impacted 250 million people while he was alive. Here's why Zig is going to impact 2.5 BILLION in the future… How Zig transformed Joe Polish, Kevin Harrington, Jason Fladlien, Dean Jackson and Mark Timm's life (PLUS: One of Zig's most powerful 19-word quotes) Read This Revolutionary Book: The ONE "master source" book almost all sales books and presentations today lead back to… A technique for overcoming any price obstacle and getting people to take action The ultimate skill that leads you to more wealth, more success and financial freedom L.E.A.D.S and S.A.L.E.S.: Dean reveals a new, more positive way to think about lead generation and sales The one big difference between struggling salespeople and six-figure salespeople "Going Out For Business": Dean shares a very funny sales story that will make you smile Want to have your passion, purpose, and products impact millions of people? Here's what you need to do… Many people are afraid to hear 'no' when selling. Here's why Zig LOVED hearing 'no' (and why hearing 'no' made him so successful) The biggest secret to getting almost anything you want in life… ACCESS THE ZIG ZIGLAR VAULT: How to get VIP access to thousands of dollars of value and 10x your success courtesy of Mark Timm and Kevin Harrington by visiting http://www.ZigSecrets.com/ILoveMarketing

Jan 30, 20181h 10m

S1 Ep 346Moonshots and Multipliers: I Love Marketing Meetup Special Part 2 - I Love Marketing #315

At a recent I Love Marketing Meetup in Tempe, Arizona, a group of Genius Network Members shared their Moonshots and Multipliers. Included in the mix is the one percent advantage, being deserving of happiness, and more. This is part 2 of a 2 part series. The first recording can be found at ILoveMarketing.com/314. If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/315. Here's a glance at what you'll learn in this episode: Genius Network member Michael Bernoff: The one percent advantage that makes life work better and makes a difference in the world Genius Network member Susan Potje: How she's inspiring and empowering others to feel capable and deserving of happiness

Jan 16, 20181h 0m

S1 Ep 345Moonshots and Multipliers: I Love Marketing Meetup Special Part 1 - I Love Marketing #314

At a recent I Love Marketing Meetup in Tempe, Arizona, a group of Genius Network Members shared their Moonshots and Multipliers. Included in the mix is transforming the American healthcare industry, sports, addiction recovery and more. If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/314. Here's a glance at what you'll learn in this episode: Genius Network founder Joe Polish: His biggest, most important moonshot and his greatest multiplier Genius Network member Joel Weldon: How his life improved because of Genius Network and meeting Joe Genius Network member Chris Smith: One simple change that made his services much more valuable Genius Network member Jim Dew: The key to having more success in your business (Plus: The best business decision he ever made) Genius Network member Nick Janicki: How he free up his time and brings more relaxation to peoples lives Genius Network member Kevin Donahue: His vision to transform sports and impact the world Genius Network member David Berg: Why healthcare doesn't work and what he's doing to alter American healthcare Genius Network member Kevin Kauffman: Changing the way the world views real estate agents Genius Network member John Levin: Protecting families and transforming communities with life insurance Genius Network member Michael Bernoff: The one percent advantage that makes life work better and makes a difference in the world Genius Network member Susan Potje: How she's inspiring and empowering others to feel capable and deserving of happiness

Jan 2, 201853 min

S1 Ep 344How to Be A Key Person of Influence with Kevin Harrington - I Love Marketing #313

Kevin Harrington has generated over 4 billion dollars in sales worldwide and offers a 5-step method for attracting greater opportunities, earning more money and creating greater success. Kevin Harrington has appeared on the television series Shark Tank and is the founder of As Seen On TV. Recorded live at the Genius Network Annual Event. If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/313. Here's a glance at what you'll learn from Kevin in this episode: What Kevin discovered launching over 500 products and generating over 4 billion dollars in sales worldwide The 5-step method for attracting greater opportunities, earning more money and creating greater success Kevin reveals his 3-step formula for creating the perfect pitch that more easily sells your products and services One of the most important things you can do to create massive credibility, stand out from the competition and build your brand A Product Never Sleeps: Why you need to productize your assets if you want to make real passive income How Kevin helped Tony Little do over $300 million in sales and helped Jack LaLanne do over $1 billion in sales A big secret to enhancing your reputation as an expert and attracting millions of eyeballs towards your business

Dec 19, 201715 min

S1 Ep 3438 Essential Skills for You and Your Kids Success with Richard Rossi - I Love Marketing #312

Learn the traits of high achieving kids and how to assure happiness from Richard Rossi. Richard is the president and executive director of the National Academy of Future Physicians and Medical Scientists. He is also the co-founder of two of the world's largest and most prestigious enrichment programs for high-achieving students having served over 640,000 students from more than 118 countries over 26 years. Here's a glance at what you'll learn from Richard in this episode: Why your child can be so much more than you ever thought possible The two things every parent wants for their child and how to give it to them 8 skills the highest achieving young people in the world have in common How to assure your child's success and happiness in school and life The secret to making sure your child reaches their full potential in life Show Notes: Who is Richard Rossi? Richard's background and story Having kids is hard work Be as strategic in raising kids as you are in business: they are your real future At the end of the day, every parent is looking for the same thing: we all want our children to be safe and happy Peter Diamandis' Exponential Unknowable Future for your kids Richard's interview of Dr. Cherry Murray Dr. Cherry's first pearl of wisdom: Shit happens Second, when shit happens, look for an opportunity Richard's lessons working with over 640,000 high achieving young people What you can learn from the top 1% They have the courage to act in the face of discomfort They are self-managed, self-directed and self-motivated They are goal setters They are strategic in time-management They have great speaking and listening skills They have great negotiating skills They are consistent in their actions They also understand that failure is not an option University of Chicago's amazing research proves these traits correct Just One Chance: Assuring Your Child's Success and Happiness in School and Life Final thought: always be willing to work with your child

Dec 5, 201713 min

S1 Ep 342Genius Marketing with Dean Jackson and Jason Fladlien - I Love Marketing #311

What is "Genius Marketing?" Jason Fladlien joins Joe and Dean for a conversation about simple ways to get more leads, secrets for becoming a more effective marketer, and more. Jason is co-founder of Rapid Crush, a digital sales and marketing services firm with over a century of combined marketing & business management expertise. If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/311. Here's a glance at what you'll learn from Dean and Jason in this episode: How Jason started making money online and why he joined Genius Network and GeniusX (The 100K Group) Jason defines what marketing is and the #1 way to improve almost anyone's life One of the simplest ways to get more leads, more sales and more money The Landing Page Origin Story: How (and why) Dean created the squeeze page Dean discusses the power of "Scale Ready Algorithms" that transform the world Why the highest level entrepreneurs focus on WHAT and WHO, not HOW and DOING… Secrets for becoming a more effective marketer and a better entrepreneur The Road To Financial Success: What stops people and what it takes to succeed

Nov 21, 20171h 19m

S1 Ep 341Marketing For True Love with Annie Lalla - I Love Marketing #310

Could you use marketing to find the love of your life? The similarities between dating and marketing are amazing and explored, in depth, in this episode of I Love marketing. Annie Lalla has spent her life studying the world of emotions -mapping the complexities of communication & subtleties of relationships. A philosopher, speaker and a thought leader, Annie is known as the "Cartographer of Love". If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/310. Here's a glance at what you'll learn from Annie in this episode: How to use marketing to find the love of your life Joe and Annie discuss finding Joe's soulmate The similarities between dating and marketing Do opposites REALLY attract? Here's the surprising truth… Annie shares her perspective on true love and intimacy 3 most common mistakes people make when dating Conscious Uncoupling: A healthier way to break up How to transform relationship conflicts in a crucible for love Relationship Depth and Duration: Standing for your partner's growth and greatness

Nov 7, 20172h 8m

S1 Ep 340Bluefishing: The Art of Making Things Happen and Making Your Dreams A Reality with Steve Sims - I Love Marketing #309

The Art of Making Things Happen and Making Your Dreams A Reality with Steve Sims, author of "Bluefishing." It's the fascinating adventures of the real-life Wizard of Oz and stories of singing on stage with the rock band Journey, a private dinner at the foot of Michelangelo's David while being serenaded by Andrea Bocelli, breakfast with Oprah Winfrey, and more. Steve is the visionary founder of Bluefish: the world's first luxury concierge that delivers the highest level of personalized travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals. If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/309. Here's a glance at what you'll learn from Steve in this episode: Anything You Can Imagine and Afford: Getting married in the Vatican. Diving trips to the Titanic. Singing on stage with the rock band Journey. Private dinner at the foot of Michelangelo's David while being serenaded by Andrea Bocelli. Breakfast with Oprah Winfrey. The fascinating adventures of the real-life Wizard of Oz, Steve Sims... The RIGHT way to connect with powerful, influential people and get almost any door opened What to do when you hit obstacles and objections on the way to making things happen Steve gives you two fantastic pieces of advice for overcoming almost any fear you face F*** Vision Boards: Some real talk about making your wildest dreams come true Steve's book marketing campaign and the gifts he's offering with his book.... What Steve does to pull himself out of his comfort zone and lead a super exciting life

Oct 23, 20171h 29m

S1 Ep 339Discover Your Massively Transformative Purpose with Peter Diamandis - I Love Marketing Episode #308

Peter Diamandis of XPrize, Abundance 360, and more sat down with Joe Polish to discuss the following: More about Peter's program can be found at http://ILoveMarketing.com/Abundance Billionaires Secrets: 4 things billionaires do different from everyone else (Peter is personal friends with some extraordinary billionaires. Listen as he reveals billionaire secrets almost no one knows…) Mindset Matters: Why we're living during one of the best time in history and what YOU can do to think more abundantly Strategies for getting ahead of the coming technological boom, using rapid change to your advantage and solving the world's biggest problems The Power of Moonshots: How to go 10x bigger, push the boundaries of possibility and make "crazy" ideas a reality Why what you loved doing (and were passionate about) as a kid may hold the key to your ultimate success 2 powerful pieces of advice for companies that want to grow FASTER (PLUS: Peter's advice for turning around any struggling company) Your Massively Transformative Purpose: How to accomplish meaningful, inspiring, significant and world changing goals Peter talks about the newest, emerging technologies every entrepreneur needs to be aware of (Including autonomous cars, Blockchain, genomics and more….) How negative news hijacks our brain and what you can do to take back control of your thinking Going From Idea To Billions: How entrepreneurs can turn emerging technologies into the next billion dollar businesses

Oct 10, 20171h 1m

S1 Ep 338Should You Date Nate: A Behind-The-Scenes Look At One of The Most Bizarre Dating Profiles Ever - I Love Marketing #307

Copywriter Nate Rifkin wrote a sales letter offering himself as a date to women. He built an entire marketing campaign called Should You Date Nate. What happened next was beyond belief. If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/307. In one of the most unusual I Love Marketing podcasts ever, you'll discover… Why a "self-confessed greedy capitalist pig" wrote what E! News called "The Most Bizarre Dating Profile Ever" How Nate spent a little over $800 on Facebook to promote his dating profile and made it go VIRAL THOUSANDS of Hate Mail Messages: Nate reveals how his "weird" dating profile got 250,000 visits over 7 days (He got a TON of hate and backlash, BUT also HUNDREDS of potential dates) Two MASSIVE mistakes Nate made in his dating profile (Nate shares what he would do differently if he could turn back time...) Planning For An Uproar: Real world advice for dealing with criticism, public attacks and hate mail

Oct 9, 20171h 20m

S1 Ep 337Tapping The Secret of True Genius: Purpose with Mastin Kipp - I Love Marketing #306

Want to tap into the secret of true genius? Mastin Kipp says claiming your power and knowing your purpose will do just that. Discover what Mastin did to go from bottoming out on cocaine to becoming recognized as a "thought leader for the next generation" by Oprah Winfrey, why even high achievers have trouble reaching their next level, and more … Mastin Kipp is a two-time best-selling author and the creator of Functional Life Coaching who specializes in a strategic, no-B.S. approach to accelerate his clients' lives and businesses. If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/306. Here's a glance at what you'll learn from Mastin in this episode: Claim Your Power: How to dissolve hidden blocks, thrive in your life's unique purpose and transform your life What Mastin did to go from bottoming out on cocaine to becoming recognized as a "thought leader for the next generation" by Oprah Winfrey Why even high achievers have trouble reaching their next level and what you can do to naturally breakthrough The most important key that makes a speaker, entrepreneur, actor or performer great Joe and Mastin discuss the truth about trauma and how to start healing your life Mastin's recommendation for anyone addicted to technology, work, and more.... The Ultimate Performance Tool: Why your heart has more decision-making wisdom than you think 2 strategies to accelerate your success and achieve rapid results The secret to discovering your purpose and how you can start living it 5 elements of a "purpose-driven schedule" that make you more powerful How to overcome the #1 thing that holds people back and skyrocket your success Mastin talks about what fear and anxiety really are and how you can experience more courage The difference between setting goals, having a mission and creating a vision Having worked with over 2 million people in over 100 countries around the world, Mastin reveals the secret to marketing Personal Development... Mastin shares his definition of "success" that can lead to more happiness, joy, and fulfillment

Sep 25, 20171h 52m

S1 Ep 336The Truth About Technology with Randi Zuckerberg (Encore Replay From The Genius Network Show) - I Love Marketing Episode #305

The Truth About Technology - the dangers and opportunities entrepreneurs face, what every parent can do to ensure their child has a healthy relationship with technology, how to use technology in a way that makes you more productive and focused, and more - with Randi Zuckerberg. Randi Zuckerberg is an entrepreneur, author, investor, and media personality. As an early employee at Facebook, she lead major marketing initiatives in the company's formative years and helped create Facebook Live. This is an encore presentation from the Genius Network Show - http://GeniusNetwork.com/43

Sep 11, 201738 min

S1 Ep 335How to Go From Offline to Online to Offline Success with Brian Kurtz - I Love Marketing Episode #304

How to Go From Offline to Online to Offline Success - discover the most important direct marketing lessons he's learned from 30+ years of experience and over 1.3 billion pieces of mail with Brian Kurtz. Brian Kurtz was formerly the VP of Boardroom, Inc. and took the company from 5 million to 150 million in revenue. He's mailed over 1.3 billion letters and is one of the greatest marketing minds alive. Recorded Live At The Genius Network Annual Event If you would like access to the full interview, the show notes, and the special resources for this episode, please visit ilovemarketing.com/304. Here's a glance of what you'll learn from Brian in this episode: Brian shares the most important direct marketing lessons he's learned from his 30+ years of experience and having mailed over 1.3 billion pieces of mail 5 old-school direct response marketing techniques that make your online marketing more effective The right way to treat your list that allows you to mail them more, make more money and have your customer love you for it Brian talks about a marketing campaign that made over $300 million (The strategy he used can be used today too) Multi-Channel Marketing: How to make your company a solution through multiple media channels PLUS: How direct mail can become your secret weapon (Truthfully, the list universes aren't the same as they used to be, BUT the response rates are still there and the targeting you can do today is amazing. Here's how to profitably add direct mail to your marketing mix…)

Aug 28, 201712 min

S1 Ep 334What it Really Takes To Become A Successful Writer With Anna David - I Love Marketing Episode #303

Want to be a truly successful writer? Anna David shares what it really takes, how to find your flow, how a book can transform your career and the art of using words to make a bigger impact on the world. Anna David is a New York Times bestselling author, journalist and television personality specializing in addiction and recovery as well as relationships. She's the author of Party Girl, Bought, the non-fiction Reality Matters, and more. If you would like access to the full interview, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/303. Here's a glance of what you'll learn from Anna in this episode: What it really takes to become a successful writer (PLUS: The only real way to make money as a writer) One thing you must eliminate from your life if you want to overcome writer's block forever Finding Your Flow: What to do to become a better, more productive writer Anna shares how to handle rejection, failure, and disappointment What having a written book can do to transform your career, your business, and your life Joe and Anna candidly discuss addiction, trauma, shame, and recovery The Power Of The Written Word: How to use words to make a bigger impact in the world

Aug 14, 20171h 4m

S1 Ep 333Why Unique Abilities Require Unique Marketing with Ben Altadonna - I Love Marketing Episode #302

Did you know that Unique Abilities require Unique Marketing? In this episode of I Love Marketing you'll discover how to connect your Unique Ability® with Unique Marketing to transform your business, the unique marketing triangle and more. Ben Altadonna is the top trainer of marketing and strategy for the chiropractic industry. He's the President of Altadonna Communications and has helped many great doctors survive and thrive in their practices. (Unique Ability® is a concept created by Dan Sullivan and is a registered trademark of The Strategic Coach, Inc.) If you would like access to the full video, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/302. Recorded Live At The Genius Network Annual Event Here's a glance of what you'll learn from Ben in this episode: How to connect your Unique Ability with Unique Marketing to transform your business Avoiding Average Marketing: Why strong marketing can help you ward off competitors, idea theft and knock-offs What the "Unrealistic Conversion Window" is and how to think more accurately about your business The best way to get your prospects to WANT your marketing (Instead of trying to 'sell' or push your products and services, do THIS to create 'invisible marketing' that causes your prospects to sell themselves) The Unique Marketing Triangle: 1. R______ (This is what you're known for) + 2. R_______ (To do this, create valuable, useful, innovative information and ideas) + 3. R _______ (To do this, communicate often) A success principle utilized by Joe Polish, Dan Sullivan, Gary Vaynerchuk and others that helps them create businesses people love

Jul 31, 201712 min

S1 Ep 332Celebrity Supermensch with Shep Gordon - I Love Marketing Episode #301

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Meet Celebrity Supermensch and Super Agent, Shep Gordon. Hear the connection between self-worth and celebrity, how Shep created and built the celebrity chef genre, the role belief plays in achieving your wildest dreams, and more. Shep E. Gordon is the famous talent manager, Hollywood film agent, and producer featured in the recent documentary, Supermensch: The Legend of Shep Gordon. Some of his clients include Alice Cooper, Anne Murray, Blondie, Teddy Pendergrass, Luther Vandross, Ben Vereen, Groucho Marx and Raquel Welch. Here's a glance of what you'll learn from Shep in this episode: Behind the scenes with Shep Gordon and his fascinating life Shep tells a touching story about Scooter Braun, Usher, Ariana Grande and the One Love Manchester concert The connection between self-worth and celebrity Picking Up On A Wave: How to become the face of a movement Shep shares his perspective on the dark side of fame The "guilt by association" strategy Shep utilized to help artists break through How Shep created and built the celebrity chef genre A heartfelt question Shep asked Michael Douglas about fame (and Michael's interesting answer…) Shep reveals the entertaining story behind Teddy Pendergrass's success How Shep determines who gets into his inner circle The role belief plays in achieving your wildest dreams What Shep loves most in his life today (PLUS: What Shep does to stay grateful, humble and appreciative)

Jul 17, 20171h 21m

S1 Ep 331Supercharge Your Business and Health with Harry Massey - I Love Marketing Episode #300

How to Supercharge Your Business and Health with GeniusX and Genius Network Member Harry Massey. Harry Massey is the co-founder of NES Health and co-creator of the world's first practical system for reading your body field and then offering solutions to optimize it – giving you the ability to have more energy, vitality, and optimal health. Here's a glance at what you'll learn from Harry in this episode: Supercharge Your Business and Health: How to increase your energy and transform your business How Harry overcame 8 years of chronic fatigue and started experiencing more vigor, vivacity, and vitality Joe and Harry discuss ethical marketing and using it to create more good in the world Feeling tired? Here are 2 simple actions you can take right now to quickly increase your energy… Joe and Harry tell you what you can do to turn any struggle into success Decoding The Human Body-Field: The new science that is helping read and correct the energy of the human body Harry shares why films are so powerful for spreading ideas and sharing impactful stories A strategy for getting famous, well-known, connected people to help you with your initiatives, movements and/or projects The #1 job of any entrepreneur (Focus on THIS if you want your company to thrive) Shownotes and links from this episode can be found at: www.ilovemarketing.com/300

Jul 3, 20171h 21m

S1 Ep 330Miracles are Possible & You Are The One with Kute Blackson - I Love Marketing Episode #299

Hear from Genius Network Member Kute Blackson about how to find your passion, ways to discover your destiny, the importance of truth, and practices you can put into action to feel more peace and happiness almost immediately. Kute Blackson is a visionary and transformational teacher. He offers a unique approach to the inside out approach to living what he calls "Liberated Living" - which means you can live, give, and share the truest expression of yourself. Here's a glance at what you'll learn from Kute in this episode: Kute shares his fascinating story of how he got started transforming people's lives Miracles Are Possible: The profound connection between faith, belief, and healing The importance of expressing your truth, being who you really are and living an authentic life What You're Born For: How to find your passion and discover your destiny When life isn't working, here's what you can do to break through limitations and experience more success… The End of Suffering: What it takes to open your heart, liberate your soul and free yourself from pain 2 powerful practices you can put into action to feel more peace and happiness almost immediately Shownotes and links from this episode can be found at: www.ilovemarketing.com/299

Jun 26, 20171h 21m

S1 Ep 328Boost Your Brain Power & Learning with Jim Kwik - I Love Marketing Episode #297

Discover how to boost your brain power, learn faster and more with Jim Kwik. Jim Kwik is the founder of Kwik Learning and a widely recognized world expert in speed-reading, memory improvement, brain performance, and accelerated learning. Here's a glance at what you'll learn from Jim in this episode: The 2 costliest words in business (and how faster learning can help you earn more money) Too much to read? Too much to do? Overwhelmed? Not enough time? Jim shares why we feel this way and what to do about it A.S.T: 4 keys to learning any subject or skill faster What genius learners do different than everybody else Think you can't do something? Use this 3-letter word to obliterate almost any limitation Your Environment and Your Brain: How your surroundings positively (or negatively) affect your results "If knowledge is power, than __________ is your superpower": How to tap into your greatest abilities Two things you need to grow a better brain even as you grow older – and – the two reasons why people cognitively decline The Memory Palace: A 2,500-year-old technique for improving your memory (PLUS: The M.O.M. System for confidently remembering people's names) 10 Keys for a "Kwik" Brain: Boost your brain power, upgrade your memory and unlock your inner superhero If you would like access to the special resources, and show notes for this episode, please visit ilovemarketing.com/297 If you'd like to learn more about the Genius Network Annual Event, go to GeniusNetworkEvents.com

Jun 5, 20171h 29m

S1 Ep 327How to Generate Relevant and Consistent Leads with Nicholas Kusmich - I Love Marketing Episode #296

What would happen for you if you could generate more leads and right fit clients for your business? In this episode, you'll discover how to generate relevant and consistent leads with Genius Network Member, Nicholas Kusmich. Nicholas helps clients generate more leads and sales with Paid Facebook Traffic using his framework of Contextual Congruence. Here's a glance at what you'll learn from Nicholas Kusmich in this episode: How to Generate Relevant and Consistent Leads: The 4 M's That Can Transform Your Business Lessons from a marketing campaign that generated 470,137 leads and over $3.2 million The Desirability Matrix: A simple method for creating valuable, highly desirable, easy to consume products and services Nick shares how to get your message in front of your ideal customer for pennies on the dollar S.A.G.E: Use this 4-part strategy to excite your customers and help them make more progress towards their goals The 2 golden rules for marketing effectively online (Violate these two rules and almost nothing you do online will work) M _ _ _ _ _: One of the best ways to connect and engage with your audience while building and growing your mission, cause and/or business If you would like access to the full feature video presentation, the show notes, and the special resources for this episode, please visit www.ilovemarketing.com/296

May 22, 201716 min

S1 Ep 326What to Do to Create Share Worthy Videos & How to Be Ultra Spiritual with JP Sears, Joe Polish and Dean Jackson - I Love Marketing Episode #295

What would happen for you if your content went viral? In this Episode, you'll learn 3 principles for creating share-worthy videos, how to experience more happiness and inner fulfillment, "How to Be Ultra Spiritual: 12 ½ Steps to Spiritual Superiority" and more with JP Sears, Dean Jackson, and Joe Polish. JP Sears is one of the featured experts at the next Genius Network Annual Event and is the author of "How to Be Ultra Spiritual." He helps people heal, eliminate self-sabotage, and live more meaningful lives using a unique approach blended with comedy and seriousness. Here's a glance of what you'll learn in this episode: Why JP Sears wrote his new book "How to Be Ultra Spiritual: 12 ½ Steps to Spiritual Superiority" What you can do to experience more happiness and inner fulfillment 3 principles for creating share-worthy videos (Plus: JP Sears shares his video creation process) An insightful technique that helps you discover yourself and heals your relationships How to become more successful and find your purpose by being true to yourself JP Sears candidly shares what he appreciates about both Dean and Joe

May 8, 201754 min

S1 Ep 325How to Create Compelling Copy that Sells with Joe Polish, Dean Jackson, and Jennifer Hudye - I Love Marketing Episode #294

What would happen for you if you were better at creating compelling copy that sells? In this episode, you'll learn how to create compelling copy, use words to influence, craft messages that attract your ideal clients, and more with Joe Polish, Dean Jackson, and guest Jennifer Hudye. Jennifer has worked with some of the top experts in the world. She is the founder of Conscious Copy and Conscious Hustler. She helps experts, coaches, and leaders develop attention and trust with their email list. As a result, they become the influencer in their space, build a loyal tribe, and make a bigger impact. Here's a glance of what you'll learn in this episode: Everything Is Copy: How to use words to influence people and get bigger, better results A marketing discovery Joe made that transformed his business and bank account Dean shares how to craft a message that attracts your ideal customer and helps you stand out from almost any competitor You can turn prospects who don't immediately buy from you into your most valuable, high-paying customers. Here's how… The difference between 'convincing' and 'compelling' prospects to buy from you 'Before Unit' Deep Dive: How to set up a reliable system that finds and delivers right-fit clients to your business The right way to connect with prospects, more easily replicate your message and ethically persuade more people to buy from you

Apr 24, 20171h 7m

S1 Ep 324Business Growth Solutions with Akira Iguchi - I Love Marketing Episode #293

Let me ask you...do you believe that struggling can help force you to find solutions for your greatest growth? In this special episode with Akira Iguchi you'll learn how you can uncover the best solutions through connection, contributions, and collaboration. Here's a glance at what you'll learn from Akira in this episode: Akira shows us that making your passions profitable will lead to a more fulfilling life. How to become solution oriented by asking yourself these 4 questions. Struggling forces you to find solutions to your problems and grow. Connecting with people who have already had success in the area in that you are struggling with gives you an opportunity to learn from the wealth of their experiences. The solutions you are looking for are out there but you need to have the drive to force yourself to find them. Breaking down your main goal into smaller more achievable goals gives you a sense of accomplishment and helps build your confidence. Giving out free, quality content creates leverage, builds a following and creates a customer base for when you release larger projects. Asking for feedback from your peers helps you gain insight, find opportunities, and solve problems. Taking what you've learned and teaching it to others creates an opportunity to see what you've learned in another light. Always improve your offer. It builds relationships and provides increasing value. Find what new challenges people are frustrated and struggling with. Then create a solution to that problem. Shownotes and links from this episode can be found at: www.ilovemarketing.com/293

Apr 17, 20171h 5m

S1 Ep 323Technology, Focus, and Marketing with Dean Jackson - I Love Marketing Episode #292

Learn about fascinating technology, focus, marketing and more to build and grow your business in this special episode with Dean Jackson and Joe Polish. Here's a glance at what you'll learn from Dean in this episode: Joe and Dean discuss fascinating technology that is going to change the world Succeed In A Distracted World: Train your mind to focus and make smarter decisions How Joe's new marketing book is going to transform artists and entrepreneurs businesses Straight Talk About Addiction: How it shows up, why it's a solution and what we can do Modern life marketing lessons that could make you a fortune How to experience more peace, profit and freedom in your life Shownotes and links from this episode can be found at: www.ilovemarketing.com/292

Apr 10, 20171h 12m

S1 Ep 322Finding and Creating Breakthroughs with Dean Jackson - I Love Marketing Episode #291

Learn an approach for Finding and Creating Systematic Breakthroughs with Strategic Coach Alumni Member Dean Jackson. Dean Jackson is often regarded as the Marketing Buddha, a marketing philosopher, and marketing genius and he shows you how to use marketing as the ultimate lever to a life of freedom and fun. Here's a glance at what you'll learn from Dean in this episode: The systematic approach to creating breakthroughs in your business Improving your offer to scale your business The 9-word email strategy to re-engage leads Re-engaging strategies to convert existing leads The top 3 strategies to create breakthroughs Targeting breakthroughs to scale your business The 3 punch knockout system to re-engage your list Shownotes and links from this episode can be found at: www.ilovemarketing.com/291

Mar 27, 201711 min

S1 Ep 321Hooked: How to Create Habit-Forming Products with Nir Eyal - I Love Marketing Episode #290

Discover How to Build Habit-Forming Products, How To Create Desire, Engagement and more with Nir Eyal. Nir Eyal is a best selling author and writes, consults, and teaches about the intersection of psychology, technology, and business. He's the founder of two tech companies, an active investor in habit forming technologies, and taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Here's a glance at what you'll learn from Nir in this episode: How Twitter, Instagram and Facebook build addictive products and services Nir explains the 4 steps you need to build habit-forming products How to get people so hooked on your product that they won't stop using it even if a ""better"" product comes along Put these 3 types of rewards into your products to make them irresistible The Power Of The Unknown: How to manufacture desire and engagement" Shownotes and links from this episode can be found at: www.ilovemarketing.com/290

Mar 13, 201715 min

S1 Ep 320Podcast or Perish with Paul Colligan - I Love Marketing Episode 289

Discover Podcast or Perish: why now is the best time for you to podcast, how you can podcast, how the democratization of media impacts you and your ability to grow your reach with NEW Media, and more with Genius Network Member Paul Colligan. Paul Colligan is the CEO of Colligan.com, an Amazon bestselling Author, a podcaster for over a decade and helps companies leverage technology with less stress. Here's a glance at what you'll learn from Paul in this episode: Podcast Strategies that hit number 1 in 7 countries the day it was released How your Podcast can be device, geography, and platform independent The democratization of media and anyone can be a part of it Multicasting that allows you to be on all players, all the time Building a community and subscriber base that is notified every time you publish something new Shownotes and links from this episode can be found at: www.ilovemarketing.com/289

Feb 28, 201711 min

S1 Ep 319Grab My Interview With JJ Virgin Today!

This is Joe Polish, and on my other Podcast, Genius Network, I just released an AMAZING INTERVIEW with my good friend JJ Virgin. In it, we talk clear and specific tools to build your courage and have more strength and resilience and, among other things, the single most important thing to pay attention to if you want to thrive in EVERY area of your life. It's an important interview, and I wanted to make sure you knew about it. If you subscribe to Genius Network TODAY on iTunes, you'll get that episode delivered right to your device. Or, visit GeniusNetwork.com/Subscribe and we'll take you exactly where you need to go. Do you know biggest thing that can help you when you're facing any obstacle or fear in life? JJ does - and you can listen to the entire interview today - subscribe on iTunes - or visit GeniusNetwork.com/Subscribe

Feb 17, 20170 min

S1 Ep 318How To Get People To Care with Marie Forleo - I Love Marketing Episode #288

Learn how to Get People to Care, why sales prevention can be extremely lucrative for you, the counterintuitive way to create a rapidly growing (and profitable) business you love, how to create a bonded community of customers and clients that sell your products and services for you and more with Marie Forleo. Marie Forleo is a marketing and lifestyle expert as well as a bestselling author. She's the creator of MarieTV, the B-School, and has influenced millions of readers in over 191 countries worldwide with her socially conscious digital media company, books, programs,and resources. Recorded Live from the Genius Network Annual Event. Here's a glance at what you'll learn from Marie in this episode: How to get people to care about your products and services by building a brand that people love and trust. Why sales prevention is a strategic pattern interrupt that gets people's attention - and more sales. When you narrow your marketing, those who join you, trust you more. How you can take your refund rate from 19% to under 2% with one simple step. A simple change in your refund policy that will help you create more profits Shownotes and links from this episode can be found at: www.ilovemarketing.com/288

Feb 14, 201711 min

S1 Ep 317Financial Independence: Your Growth Plan for the Future with Garrett Gunderson - I Love Marketing Episode #287

Learn how you can get the Strategic Advantage to Create Financial Independence, how to accelerate your business growth and invest wisely with Genius Network Alumni Garrett Gunderson. Garrett is the Founder and Chief Wealth Architect of Wealth Factory, and New York Times bestselling author of Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity. Here's a glance at what you'll learn from Garrett Gunderson in this episode: How Garrett and Joe met and why Garrett thinks Joe is brilliant The most strategic advantage you can have as a business owner if you want financial independence Stock Market Slipups: Why being heavily invested versus keeping a lot of cash on hand could be a BIG mistake (PLUS: When diversification is the WRONG move…) How to increase your cash flow, keep more of what you make and successfully manage your money Ask THIS question to invest your money wisely and accelerate your business growth 2 harmful money mistakes entrepreneurs make and what you should do instead What every parent should understand about stewarding family wealth and setting up the next generation Here's how to tell if you're overpaying on your taxes and what you can do to legally lower them Scared of running out of money? Here's what you need to know and do… 4 smarter ways to look at expenses and the RIGHT way to think about cash flow A Surprising Truth: There's No Such Thing as Passive Income. Instead, if you want to truly be financially free, focus on "________ Income" Garrett shares the simple financial principles you can put into place immediately to improve your finances, create economic independence and enjoy your life more Call to Action Shownotes and links from this episode can be found at: ilovemarketing.com/287

Jan 31, 20171h 36m

S1 Ep 316EPT: The Entrepreneurial Personality Type with Alex Charfen - I Love Marketing Episode #286

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Learn about the entrepreneurial personality type, the contribution equation, the power of momentum and more with Genius Network member Alex Charfen. Alex is an internationally recognized speaker, business consultant, coach, co-founder and CEO of Charfen. He has helped tens of thousands of entrepreneurs grow and scale their business including consulting for billionaires, the Fortune 500, and some of the most successful people in the world. Here's a glance at what you'll learn from in this episode: 3 Awakenings of The Entrepreneur: Where they begin and you can harness their power Alex shares the one thing that makes you unique from everyone else The Contribution Equation: How unleashing your skills and abilities can change the world An advantage you have as an entrepreneur that can get you anything you want The Power of Entrepreneurial Momentum: How it makes you physically stronger and cognitively smarter Shownotes and links from this episode can be found at: www.ilovemarketing.com/286

Jan 17, 201712 min

S1 Ep 315Catch Joe's Exclusive Interview With Peter Diamandis On The Genius Network Podcast

The Coming Boom in Science and Technology w Peter Diamandis- Available Now Exclusively On The Genius Network Podcast - https://itunes.apple.com/us/podcast/genius-network-worlds-best/id1161195772?mt=2 Peters Event - http://DiamandisEvent.com Genius Network Online - http://GeniusNetwork.com

Jan 14, 20170 min

S1 Ep 314Three Key Components to Direct Response Marketing with MaryEllen Tribby - I Love Marketing Episode #285

Discover the 3 Key Components of Direct Response Marketing, the most important part of your campaigns, the 60, 30, 10 Rule, Why You Don't Sell Lingerie to Lumberjacks, Media Buying and more with Genius Network Alumni MaryEllen Tribby. MaryEllen is the CEO of Working Moms Only, founder of The CEO's Edge, Best Selling Author and highly sought after speaker and consultant. Recorded LIVE from the Genius Network Annual Event. What is Direct Response Marketing? How Direct Response Marketing compares to Branding (and which one you want to focus on); Direct Response Marketing Channels you can be using; The 3 Components of Every Direct Response Marketing Campaign: The biggest myths about the copy, offer, and list - and the most important to focus on; The 60:30:10 Rule and why you don't sell lingerie to lumberjacks; The Most Desirable Traffic Online: __________ Traffic; The Biggest Problems with Joint Venture and Affiliate Traffic and what you can be doing instead; Why Buying Your Way In helps you build a long term sustainable business; The Key Components of Media Buying and using a data card; The difference between an email and direct mail data card - and what to look for; Why split testing your creative is important in your campaigns; The little known (and critical) question to ask your list broker about a given list: (HINT: Usage) Why you must be a detective when reviewing lists and data cards; Where you can find lists, directories, and more; Analysis of a $17 Million Case Study and why relying on joint ventures can cost you over 60% of your revenue; The strategy you can put in place to engage your audience; A key strategy to identify what to focus on with your clients (HINT: separate your ______ from your _________); Call to Action Shownotes and links from this episode can be found at: ilovemarketing.com/285

Jan 3, 201713 min

S1 Ep 313Make 2017 Your Best with Joe Polish and Dean Jackson - I Love Marketing Special Episode

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In this special Episode with Dean Jackson and Joe Polish, you'll Discover How to Make 2017 your best, how to get ahead and achieve true success and fulfillment, an insight from Jeff Bezos that everyone running a business needs to hear, and much, much more. Here's a glance at what's in this episode: Joe and Dean give an update on everything that's been happening in their life and how to make 2017 one of your best years ever The Artist for Addicts Movement: Using art as a force for good and changing the global conversation about how people view addicts From Idea to Book: How Dean has simplified the book creation process and what YOU can do to simplify your life Joe and Dean look back at how Genius Network has grown and where it's going How to get ahead and achieve true success and fulfillment in life A brilliant insight from Amazon founder Jeff Bezos that everyone running a business needs to hear The amazing technologies that are being created and how they are going to transform millions of people's lives Joe talks about some rituals and practices you can put in place to feel healthier and happier in 2017

Dec 24, 20161h 25m

S1 Ep 312Lessons Learned from a Half Billion Dollars of Product Launches with Jeff Walker - I Love marketing Episode #284

Discover the Lessons Learned from a Billion Dollars in Product Launches, getting people to WANT your products, how to generate more sales by providing value, and more with Genius Network Alumni Jeff Walker. Jeff is a NY Times Best Selling Author, creator of the Product Launch Formula, and CEO and founder of Internet Alchemy Inc - a company that helps entrepreneurs and small business owners create successful product launches. Here's a glance at what you'll learn from Jeff in this episode: How Jeff went from making $1,650 in his first Launch...to doing his first 6-figure Launch ($106,000 in a single week) while sitting in his bathrobe... to doing a Launch where he made $1.1M in the 1 HOUR How you can build anticipation to buy your product in the same way Apple does with their products (and you don't need Apples marketing budget to pull it off) The secret to making sales like a natural born "closer" without using high pressure tactics or slimy sales strategies (This is the ethical way to make A LOT of money even if you hate selling) 3 important elements Jeff uses to pull off million dollar mega-launches and that YOU can use to produce your own successful launches Jeff pulls back the curtain and shows you the exact process he used get his best-selling book "Launch" #1 on the New York Times (This 3-step process was developed by Jeff and expanded by Brendon Burchard. It gives influential partners with big lists a reason to mail for you, and it's the way Jeff sold 41,000 books in just a couple weeks) Shownotes and links from this episode can be found at: www.ilovemarketing.com/284

Dec 20, 201612 min

S1 Ep 311Double Your Revenue in One Year How to Build, Engage, and Monetize Your Audience with Webcasts with Mike Koenigs - I Love Marketing Episode #283

Learn how to Double Your Revenue in One Year, How to Build, Engage, and Monetize Your Audience Using Webcasts with Genius Network Member, Mike Koenigs. Mike is a Serial Entrepreneur, 10-Time #1 Bestselling Author, Speaker, Interactive Online Personality, Entertainer, and founder of MiXiV Media Network. Here's a glance at what you'll learn from Mike in this episode: How to broadcast your content to the entire planet for free on any device and build an audience anytime, anywhere Apple's billion dollar secret you can use to become more successful and make more money A technology you can use to stand out, gain trust and have your prospects buy faster than ever How to read the minds of your audience, customers and prospects 7 types of media and 9 different dashboard tools you can use to effectively sell more of your products and services A shortcut for rapidly engaging and interacting with your audience Shownotes and links from this episode can be found at: www.ilovemarketing.com/283

Dec 6, 201613 min

S1 Ep 310Ideas Worth Using: Creating Results in Advance with Dean Jackson - I Love Marketing Episode #282

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Ideas Worth Using, Getting Results In Advance with Dean Jackson. Dean is often regarded as the Marketing Buddha, a marketing philosopher, and marketing genius and he shows you how to use marketing as the ultimate lever to a life of freedom and fun. Here's a glance at what you'll learn from Dean in this episode: A Counter Intuitive way to generate more sales, revenue, and profits How to sell something for 5X more than your competitors by delivering results in advance One Question that can change the way you operate your business (and get you better clients) What you can do to reduce costs in your marketing, advertising, and fulfillment Why you have to deliver far less to produce a happy client with a new way of structuring your offer Why it's LESS expensive to deliver the result than it is to convince people to give you money to deliver the result How to reduce your cost of acquisition by delivering a result for your clients in advance What to do to create greater value and a friction free experience How to re-engineer your marketing and selling models by recognizing that People are far less attached to FUTURE money than they are of PRESENT money A compelling offer is 10X MORE powerful than a convincing argument – and how you can deploy this in your business, marketing, and sales models Your clients are compelled to seek their ____ __________ and you can tap into this jet stream of what they are compelled to do (HINT: You don't have to convince them) And more… Shownotes and links from this episode can be found at: www.ilovemarketing.com/282

Nov 29, 201614 min

S1 Ep 309The Lego Principle Can Make You Richer: Marketing Automation Done Right with Brad Martineau - I Love Marketing Episode #281

Discover how the LEGO principle can make you richer, marketing automation done right, the power of a playbook and more with Genius Network Member Brad Martineau. Brad is the founder of SixthDivision, a company that helps small business owners and entrepreneurs reduce overwhelm and in-office complexity with automation so they can better convert leads into sales. Here's what you'll learn from Brad in this episode: How to convert more leads into sales using marketing automation How to reduce frustration around marketing automation The biggest problem with automation is not the software, it's the process (and what you can do to maximize the process starting today) Why how you implement automation is your greatest asset (not the software) Your greatest asset is your ability to implement ideas (and what you can do to do this more often, more efficient, and more effective) How to bridge that gap from idea to implementation with your automation What LEGO figured out for small business (and how it applies to you converting leads into clients) The power of modular thinking: Breaking down the big thing and compartmentalizing into smaller pieces (or bags) The BIG Problem with the framework of Marketing Automation (and how it's keeping you stuck) Marketing Automation expands to people who do work in sales, fulfillment, and more (and you might be missing 90% of what could be done to make your company more efficient, and effective) How a Company Playbook and Blueprint can create greater freedom, impact, and contribution and allow you to implement more ideas And more… Shownotes and links from this episode can be found at: www.ilovemarketing.com/281

Nov 21, 201613 min

S1 Ep 308Flip Your Flaws with Renee Airya - I Love Marketing Episode #280

Learn how to take your greatest potential flaws and turn them into your greatest gifts with Genius Network Member Renee Airya. Renee Airya is a former fashion model, who underwent massive brain surgery at age 29 for a life-threatening tumor that had been undiagnosed for 15 years. Coming out of anesthesia, she awoke to what most people would consider a nightmare. "Flip Your Flaws" is not only a compelling story of Renee's journey, she will challenge you to step out of hiding by flipping your flaws and using them as a gateway for expressing your sincerity and unique abilities. Here's a glance at what you'll learn from Renee in this episode: Why Choosing How we deal with our flaws will lead to a life of success, power and health or self-destruction, insecurity and shame The traditional definition of a flaw and why it may not support you The Human Condition: Living with Flaws How Dealing with your Fears and Flaws can transform your future The gift of intuition - and how it can help others heal The power of Journaling to discover the inner truth What you can learn from listening to your intuition How Gratitude and Surrender can pull you through tough times; Finding the inspiration from your flaws How Visualization and Prayer can be instrumental in the healing process How you can transform others by sharing your story and access your own inner beauty and inner power through a flaw Flip Your Flaw(s) and turn it into your most unique abilities The biggest benefit of hiding versus sharing - it will transform your future; Why pottery is valued more with cracks and flaws - and how this translates to you "We are perfect not in spite of our flaws, but because of them" And more… Shownotes and links from this episode can be found at: www.ilovemarketing.com/280

Nov 14, 201614 min

S1 Ep 307The Secrets of Business Mastery with Mike Agugliaro - I Love Marketing Bonus Episode

Hear from Genius Network member Mike Agugliaro as he shares his rags to riches story: how he started as an electrician and eventually built a multi-million dollar service company. Mike is the co-founder of Gold Medal Service and CEO of CEO Warrior, organizations that help service professionals and small business owners with coaching and mentoring to get to the next level. Listen as Mike shares his journey to financial freedom , and hear his favorite tips for executing projects faster, transforming your pain into power, and what to do when you're stuck in your business. Here's a glance at what you'll learn from Mike in this episode: How Mike went from being an electrician to the owner of a $30 million service company and a $3.5 million coaching business Ask yourself these two questions if you want to execute plans and projects 10x faster Transforming Pain into Power: How to turn adversity into massive accomplishments Mike reveals the 9 pillars for solving any business issue with any employee Why prioritizing progress over perfection can help any business owner get to the next level How to enter any niche and become one of the top companies in that niche Mike shares what to do when you're stuck or face challenges in your life or business The #1 investment you can make to move the needle in your life and business One question to ask yourself if you want to become a game-changer in your industry Shownotes and links from this episode can be found at: www.ilovemarketing.com/Warrior

Nov 9, 20161h 5m

S1 Ep 306The Drivers of Desire with Michael Fishman - I Love marketing Episode #279

Genius Network member, Michael Fishman shares the Drivers of Desire - How to Know What People Want and How to Let Them Know You Have It. Michael is a trusted adviser of brands on marketing, positioning and business growth. With special category expertise in health and personal development. He continues to lead the annual Consumer Health Summit which he created in 1994. Here's a glance at what you'll learn from in this episode: The Drivers of Desire How to Know What People Want and How to Let them Know You Have It What You Can Learn from a famous 15 year old painter about Mastering the Basics How You Can Bring Certainty to Your Marketing - and Improve Your Results - Why Knowing the Rules (up front) gives you the Freedom to Break Them to Create Breakthroughs What Do People Really Want? (It's not what you think and it goes beyond a conscious choice) Why Do People Do What They Do (Understand the deeper reason for this and you can have a greater impact, influence, and contribution) The 3 Layers in the Drivers of Desire: ____ Tell, ____ Tell, ______ Tell The Drivers of the reptilian and unconscious brain - and what it means for you How You can Communicate to the Deep Drivers of Desire (real examples you can use) Why answering the question "What is the survival threat?" helps you be more compassionate, understand the psychology (consciously and unconsciously), and speak the language your clients use to articulate their challenges And more… Shownotes and links from this episode can be found at: www.ilovemarketing.com/279

Nov 7, 201614 min

S1 Ep 305The Power of Influence and Persuasion with Robert Cialdini - I Love Marketing Episode #278

Hear from Psychology Professor Dr. Robert Cialdini--The Godfather of Influence--as he discusses an important skill covered in his new book Pre-Suasion - A Revolutionary Way to Influence and Persuade. During this interview, Dr. Cialdini will share the one word guaranteed to make you more persuasive, a two-step process for making any action more impactful, and much more. Here's a glance at what you'll learn from Professor Cialdini in this episode: Why Dr. Robert Cialdini wrote his new book "Pre-Suasion: A Revolutionary Way to Influence and Persuade". Getting to YES: Robert shares some fascinating case studies and techniques you can use that are scientifically proven to increase the number of yes answers you receive . How to use ethical persuasion to positively impact people's lives. This One Word Makes You More Persuasive: Research has shown that when you ask for people's opinion – it's a mistake. Why? The reason is because when you ask for someone's opinion, they take a mental step away from you and go inside themselves for the answer. If instead of asking for someone's opinion you ask for _ _ _ _ _ _, they will take a mental step toward you, feel more connected to you and become more engaged in the conversation with you. Robert explains what Pre-Suasion is and how you can use it to achieve greater success. When Persuasion Backfires: Sometimes a company's use of persuasion can lead to a repelling of star team members while leaving only the manipulators. Here's how to make sure this doesn't happen to you. Robert gives you a simple 2-step process that makes anything and everything you do much more persuasive. If you want to become more influential, here's one key skill used by the most successful persuaders in the world. Shownotes and links from this episode can be found at: www.ilovemarketing.com/278

Oct 31, 201656 min

S1 Ep 304How to Eliminate Sales Objections and Erase Price Resistance with Robin Robins - I Love Marketing Episode #277

Robin Robins, the IT industry's most in-demand marketing consultant, sales trainer, and author, shares her insights into how you can use objections to generate more sales. Listen as Robin shares her key strategies and tips for dramatically increasing your sales, recurring revenue, and profits. Here's a glance at what you'll learn from Robin in this episode: Why trying to "handle" objections is completely WRONG (and how to set up your selling process so objections are killed in advance before they are ever brought up) A strategy you can use to give intelligent answers to customer questions that makes them more likely to buy from you Robin shares the big secret behind answering ANY sales objections: "All sales objections are, are _ _ _ _ _ _w e r _ _ _ _ e _ t _ _ _ s! So if you've got objections, here's what you do... " The single most powerful marketing pieces you can put together The most engaging package to send prospects BEFORE they show up that eliminates objections and increases referability Shownotes and links from this episode can be found at: www.ilovemarketing.com/277

Oct 24, 201611 min

S1 Ep 303Thinking Big and Bold with Peter Diamandis - I Love Marketing Episode #276

Hear from Peter Diamandis, the founder and chairman of the Xprize, as he shares his vision of the future: a future where we stop thinking linearly and start thinking exponentially. You'll discover the power of thinking big and bold, the 6D's of exponential framework, and the exponential organizational tools that can help businesses ride evolving technologies to a much bigger future. Here's a glance at what you'll learn from Peter in this episode: Evidence Of Abundance: Why we are working less, increasing our standard of living, reducing poverty, accessing more and more technological capability for far cheaper than ever before, living longer than ever, are safer than ever, and living in the most peaceful time in history. The Secret Of How Billionaires Think: Peter Diamandis sat down with four billionaires - Larry Page, Elon Musk, Jeff Bezos, and Richard Branson - and after asking them questions, he discovered 6 "Thinking At Scale Strategies" they use to think big and act boldly. Here's what they are. How to go from "I have an idea" to a $1 billion company in just 2 years time (It's possible today. Here's the reason why AND what you can do right now to ride the billion dollar wave). Why you need to build your business with an eye on where where technology is going to be and NOT where it is right now (If you deliver a product based on what it is today, you've missed the boat and you'll be out of business tomorrow). 6 rules for having the top talent in the world work for your company, becoming a massively productive organization, and having a self-managing company. Insights into the 8 innovation principles Google uses for having people from around the world help solve their problems, iterate fast, and impact millions of lives. How to know anything you want, anytime you want (Technological convergence is making this possible. Peter shares what you need to know to take advantage of this). Peter shares his 6 D's framework that simplifies technology and gives you and your business the power to predict where technology is going. 4 critical insights for being more innovative, staying ahead of competitors, and having a 10x mindset. 3 key questions to ask yourself if you want to grow globally, go exponential, and take advantage of the latest cutting edge technologies. Shownotes and links from this episode can be found at: www.ilovemarketing.com/276

Oct 17, 201659 min