Season 1 · Episode 242
How to Build Habit-Forming Products with Nir Eyal - I Love Marketing Episode #222
I Love Marketing · Piranha Marketing
October 5, 20151h 8m
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Show Notes
Episode 222 Show Notes:
- The 4-Step Hook Model: How to build products so positively addicting people can't stop using them
- One thing most companies get wrong that you MUST do if you want to build habit-forming products
- Nir explains what a habit really is and the psychology of turning your products into habits inside your customers lives
- The best products don't always win. Why being 'first to mind' is key to having a widely used product
- Friction-Free Design: How to more quickly and easily get your customers to do what you want them to do
- The power of variable rewards that make your products enticing, entrancing, engaging, engrossing and exciting
- Nir shares four actions Facebook, Apple, Twitter and Google use to make their products irresistible