
Hustle & Flowchart: Mastering Business & Enjoying the Journey
684 episodes — Page 10 of 14

Ep 235Eric Berman - How Company Culture Can Make Or Break Your Business
We’re back today with another fabulous show, talking with Eric Berman who runs an awesome agency in San Diego and the best mastermind event we’ve ever attended with an amazing format and caliber of people, called SpeakEasy. Eric is a founder and partner at Brandetize Inc., an interactive digital marketing agency who looks to make a positive impact by escalating authentic brands to their full potential. Eric has been involved as a founder and consultant for several companies and currently organizes several entrepreneurial and networking groups. His first endeavor was actually leading a team of over 400 employees in what was the first "facebook" before there was a Facebook back in the early days of the Internet. Side note - Eric' brother went on to be one of the founders of MySpace! Once you’re done listening, be sure to listen to our episodes with Lee Goff and Ralph Burns, for more insights on how to up your business and/or agency game. “As an entrepreneur these are life lessons - you think that, what can go wrong and your untouchable. There’s always something. We never even thought that could happen.” - Eric Berman Some Topics We Discussed Include: Why masterminding with your competition is always a good idea How Eric is able to run a successful agency with less than 20 clients who are all making a positive impact on the world Eric’s tips for running an effective mastermind The importance of company culture and how to run a business where your employees are looking forward to coming to work How Eric’s early days with certain entrepreneurs shaped his future business philosophy Hand picking your clients for a win-win A handful of fun activities that Brandetize does for their employees which go a long ways towards their welcoming environment How Eric handles never ending opportunities for potential business deals And much, much more! Contact Eric Berman: Brandetize.com References and Links Mentioned: Dumb Money Getting Smarter - Eric’s Facebook group for angel investment deals Traction by Gino Wickman Jason Swenk’s podcast Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by Easy Webinar and Casey Zeman. He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars and social media functionality, everything you need for webinars in a single platform. Grab the notes for this show for free by visiting HustleAndFlowchart.com/comp or text “COMP” to 38470 This Is The Future Of Facebook Advertising - Ralph Burns The Ultimate Guide To Simplifying An Agency (Or Any Business) - Lee Goff

Ep 234Sue Rice - How To Stand Out In The Inbox And Get 50%+ Open Rates
Nicknamed the ‘female David Ogilvy’, Sue Rice is a long-time marketing strategist, professional copywriter and international communications expert. She is famous for the award-winning copy she has written for countless entrepreneurs as well as prestigious companies such as Ericsson, LEGO, Nike, Salomon and Wrangler. Her specialty is email copywriting and her Done-For-You email sequences deliver record-breaking open rates (40%-60%) and CTRS (5-10%), boosting her clients’ sales and building their communities. You will really enjoy our conversation as Sue shares her wealth of knowledge and copywriting tips that she has amassed over the years. After you have listened, be sure to check out our episodes with Joy Houston and Adil Amarsi for additional tactics on writing amazing sales copy. “You undercut your power when you need to be liked by everyone.” - Sue Rice Some Topics We Discussed Include: Ways to gather pain points of your audience Headlines that work to get those high open rates A copywriting trick that has proven results How to connect with your audience by watching Netflix The yin and yang of email marketing Why everything is the same in today’s marketing and how to set yourself apart What you should not be talking about in your message Storytelling tips to make your communications more interesting And much, much more! Contact Sue Rice: SueRice.com Email: [email protected] - Sue works with people in a couple different ways. She has a lot of DFY services as a copywriter. She also has workshops and does copywriting critiques for people References and Links Mentioned: The Tall Lady With The Iceberg by Anne Miller Matt Furey’s coaching seminars Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by Easy Webinar and Casey Zeman. He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars and social media functionality, everything you need for webinars in a single platform. How To Write Copy That Speaks Directly To Your Ideal Customers - Joy Houston Tactics And Formulas To Write Amazing Sales Copy - Adil Amarsi Grab the notes for this show for free by visiting HustleAndFlowchart.com/comp or text “COMP” to 38470

Ep 233Austin Sams - The 2 Hour A Day Business
Austin Sams helps Family Entrepreneurs who value time over money – but who also need to support their family – by sharing exactly how to leverage expertise into consistent income. After running several multi-million dollar businesses for someone else, he started over to prove that he could create a highly profitable business from scratch, without sacrificing his wife and kids. By applying unique strategies, he built a freedom business and now enjoys running a multi-six figure business, working 2 hours per day from home. He has some fresh perspectives that you are going to love to hear. We had connected at the New Media Summit and since we had so many enlightening conversations at dinner each night, we decided to record those here in this podcast for you today. Once you’ve listened, be sure to check out our previous shows with Aaron Fletcher and Jason Moffatt on how to delegate, automate and work less but still have the financial freedom you desire. “Don’t live another day or week thinking it’s going to be better someday. By all means, if you have a good job and you’re making money, bank as much money in your own startup fund as possible and self-invest.” - Austin Sams Some Topics We Discussed Include: How to set up your life and your business on your own terms How Austin was able to combine his marketing service with a SAAS model to create recurring income The importance of continuing to check in Austin’s 10 point checklist and a few steps you can take today to begin creating your ideal lifestyle How to correctly refer to your business to clients, present and future Austin’s super simple funnel that converts The parameters Austin set for his business which gets him only the clients he wants Questions to consider from a business optimization standpoint How Austin was able to get to a point of working only two hours a day Choosing the right business model for yourself Austin’s simple, attention getting opening for potential clients at his discovery meeting which works And much, much more! Contact Austin Sams: FamilyEntrepreneurs.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by Easy Webinar and Casey Zeman. He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars and social media functionality, everything you need for webinars in a single platform. A 3-Step Framework To Automate Everything - Aaron Fletcher How To Live Like You’re Permanently On Vacation - Jason Moffatt

Ep 232Tyrone Shum - How To Grow A Podcast Past 1 Million Downloads
We’re back again, this time with another podcaster, Tyrone Shum. He is running a massive podcast over in Australia and has one of the top podcasts in the real estate space called Property Investory with 1.3 million downloads since 2017. Clearly, Tyrone knows how to grow and monetize as well. You’ll hear some discussions about ideas we gave him and vice versa, as we are working well together. What’s really cool about his story is that he discusses his not only his successes but his fears around podcasting. He’s a very systematic guy, and he explains what his systems are and what he’s done to not only launch and grow his show but make money as well. We go behind the scenes on what we love and don’t love about podcasting, the insecurities about podcasting as well as how to get big-name guests on your show. Also how to maintain that relationship. This is basically a master class on growing and profiting with your show. The way Tyrone approaches podcasting is super cool and unique and the way he applies it to business is very strategic. He’s got so many different ways which allow him to stand out and grow the show very big. After you’ve listened to the show, be sure to check out the other episodes we mentioned that we recorded with Casey Zeman and Dennis Yu for more podcasting tips. “When I spoke to a lot of listeners, they say the same thing...the reason why Property Investory stands out is because it tells a story. It’s not like any other podcast out there where you actually delve into the background where they grew up to all the way through to how they got started in property .” - Tyrone Shum Some Topics We Discussed Include: Some growth and monetization strategies that even we were not aware of What we love about podcasting and some things we are not entirely fond of as well How to attract big-name guests to your show, and once you’ve connected, how to continuously maintain that relationship Tyrone’s ideas behind his membership model How he has been able to leverage his relationships for some big affiliate income Ten growth strategies and 7-8 monetization strategies, not including those boring ones we all know Why Tyrone’s listeners tell him constantly that his podcast rises above all the rest Some tips and tricks he learned while working in real estate previously that helps keep him top of mind And much, much more! Contact Tyrone Shum: PropertyInvestory.com - you can get a free report on how to generate an extra 15% with real estate. Once you subscribe, feel free to send Tyrone an email as well, if you have more questions. References and Links Mentioned: How to Be A Capitalist Without Any Capital by Nathan Latka James Schramko Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by Easy Webinar and Casey Zeman. He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars and social media functionality, everything you need for webinars in a single platform. We are also sponsored by Steve Olsher and his podcast Beyond 8 Figures, where he and his hosts, Mary Goulet and Richard Otey chat with amazing entrepreneurs who have either run or have exited a business that has produced over eight-figures. Grab the notes for this show for free by visiting HustleAndFlowchart.com/comp or text “COMP” to 38470 How A Dad Of 3 Young Kids Grows His Online Brand And Business - Casey Zeman How To Build A Recognizable Brand Using $1 Ads - Dennis Yu

Ep 231Therapy Session 👥 The Biggest Lessons Of 2019
Happy New Year’s eve to all our listeners! We’re back for another episode of our Therapy Sessions and today, we have our core team together, including our Operations Manager, Shannon Lemon. What better way to end the year than by reviewing the last twelve months, and all the surprises, pivots, amazing things that happened and some stress points as well. We also discuss our goals for 2020, both personal and business, and what we’ve gleaned from the past year that will keep us focused in the year ahead. We talk about how much we hate social media, how we are each tuning in to our strengths to make our systems even more dialed in plus some great opportunities that have come our way. Plus, we are super excited to be speakers at a few amazing events next year, as well as our mastermind we are holding in the spring. After you’ve soaked this in, be sure to check out these other episodes on how to dominate with your own business featuring Craig Ballantyne and David Allen as you ring in the New Year. Wishing you all good health, meaningful connections and prosperity in the year ahead! “When someone leaves a company, it really stress tests your systems and you figure out where you can shore up the systems. When they left, we found some of these systems weren’t developed quite as good as we thought they were. We found the blind spots as a result.” - Matt Wolfe “It’s so simple to overcomplicate things, especially when you are online being presented with a lot of opportunities, partnerships and affiliates. There are all these splinters of attention and energy and when you are dealing with a whole team...it can bring a lot of stress.” - Joe Fier “Working from home is not for everyone..if they don’t buy into your vision and where you want to go and contribute to that vision, you’re not going to have a lot of success with your employees.” - Shannon Lemon Some Topics We Discussed Include: Why we sometimes fight like an old married couple and why it’s actually a good thing as business partners Our 2019 review and some of the tougher moments The many ways how Shannon has helped us immensely The importance of company culture and vision for your employees How we hold our team calls and why it’s key when you have remote employees Our goals for 2020 both business and personal Some big changes that may take a little longer but will have a huge impact A few ways you can see us in person next year at some super cool events! The many downsides of social media and the right way to use it if you really need to Our jigsaw puzzle habit and why it’s good for you (shoutout to puzzle makers who want to license our brand) Another shout out to Dan Ryan And much, much more! References and Links Mentioned: Squadcast GreatAssistant.com Scribe app Omnifocus Text Expander Notion Pod Hacker master class sign up here for a free training, and if you are serious about joining us, shoot us an email at [email protected]. Traffic & Conversions Podfest Wealthfit War Room Pocket Super Human by Dave Asprey The 16 Word Salesletter by Evaldo Albuquerque Psycho-Cybernetics by Maxwell Maltz Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. We’d like to give a shout out to Podcast Magazine which will be launching in January 2020 and is the preeminent magazine covering behind the scenes information on podcasts and podcast culture. Prior to launch, you can grab a free, lifetime subscription at PodcastMagazine.com. We’ll be one of the featured experts inside, so subscribe now to get your free subscription before it launches. Today’s show is co-sponsored by Easy Webinar and Casey Zeman. He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars and social media functionality, everything you need for webinars in a single platform. We are also sponsored by Steve Olsher and his podcast Beyond 8 Figures, where he and his hosts, Mary Goulet and Richard Otey chat with amazing entrepreneurs who have either run or have exited a business that has produced over eight figures. We love hearing from our listeners, so use your best creative efforts to give Shannon a super cool title and message us at [email protected] Also remember - you can now text the word “COMP” to “38470” to get the show notes or go to HustleandFlowchart.com/comp How A Simple New Habit Will Change Your Life And Reduce Your Stress - David Allen How To Overcome Anxiety And Dominate In Business - Craig Ballantyne

Ep 230Joe Sanok - How To Leverage Podcasts To Grow Your Business
Today we are talking to Joe Sanok, a TEDx and keynote speaker who happens to have #1 podcast for private practices, The Practice of the Practice Podcast. We actually met Joe at a mastermind event and we were blown away by what’s he’s doing in the podcasting space, so we invited him on the show to share, and we promise you will not be disappointed. He’s got a lot of listeners and has niched it down to people who have private practices. Joe’s podcast gets 100,000 downloads per month and today’s episode is full of rich content. We talk about what to do if you are just starting out, the best way to get super fans quick, how to reach out to influencers as well what questions to ask before you put together your first product for your listeners. He’s also got smart ways on how to monetize and grow the podcast to turn listeners into customers. When you’re done listening, be sure to check out our other shows with Nicole Holland and Esther Kiss, for more podcast tips, strategies and how to get on those shows you want most. “Owning your uniqueness and your quirkiness is the thing that really helps you stand out in your podcast.” - Joe Sanok Some Topics We Discussed Include: How to make money off your podcast How to make sure your podcast keeps growing Joe’s 5 step process for launching your podcast What content should be included in your first handful of episodes Strategies on how to grow your list from your podcast Joe’s productivity tips How to get superfans Specific things to avoid when starting out with your podcast Joe’s awesome events and how he gets both speakers and sponsors, as well as volunteers to make the event a success And much, much more! Contact Joe Sanok: If you are just starting out visit PracticeOfThePractice.com/start to get a 28 step checklist If you want to learn more about next level practice, visit PracticeOfThePractice.com/invite And for higher-end services, visit PracticeOfThePractice.com/apply PodcastLaunchSchool.com References and Links Mentioned: Practice of the Practice podcast How to Become a Consultant podcast The Happitalist Podcast podcast Grasshopper Pillars of Practice e-course Speakpike Slowdown School Killing it Camp Trello The One Thing by Gary Keller Talk Like Ted by Carmine Gallo The Storyteller’s Secrets by Carmine Gallo The Only Sales Guide You’ll Ever Need by Anthony Iannarino We’d like to give a shout out to Podcast Magazine which will be launching in January 2020 and is the preeminent magazine covering behind the scenes information on podcasts and podcast culture. Prior to launch, you can grab a free, lifetime subscription at PodcastMagazine.com. We’ll be one of the featured experts inside, so subscribe now to get your free subscription before it launches. Today’s show is also co-sponsored by Easy Webinar and Casey Zeman. He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, basically, everything you need for webinars in a single platform. We are also sponsored by Steve Olsher and his podcast Beyond 8 Figures, where he and his hosts, Mary Goulet and Richard Otey chat with amazing entrepreneurs who have either run or have exited a business that has produced over eight figures. Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Did you know you can text the word “COMP” to “38470” to get the notes to this episode?! Our own Dream 100 List that gets us organic connections all the time. How to Get on Radio, TV and High-Profile Podcasts - Esther Kiss How To Get Yourself On Any Podcast (No Matter How Big) - Nicole Holland

Ep 229Markian Sich - How To Create Passive Income From Real Estate
Markian Sich is not only one of our biggest fans and listeners, but he has also put into practice a lot of the things we talk about. He’s a third-generation Ukrainian immigrant who learned about the opportunities that our great country provides its citizens and as a result, he started to pursue real estate investing as a method of securing his financial future. He’s an active duty Marine who teaches what he has learned about real estate investing to others in the military through his course and community at Active Duty Passive Income. We talk about the benefits of owning a turnkey property, what to look for when investing in real estate, different ways to monetize your investment and some of the first steps you can take towards creating passive, mailbox income for yourself. When you’re done, be sure to listen to our shows with Scott Carson and Cory Boatright as we discuss more ways to create real estate wealth, how to buy a property with no money down and the treasure trove of real estate they people are ignoring. “All these light bulbs went off and I realized what, in my humble opinion, what makes America tick and what was the cornerstone of American wealth is that it’s real estate” - Markian Sich Some Topics We Discussed Include: What to look for in your first investment property How to be sure you are running the numbers correctly Why you don’t even need to live in the same area that you are investing in Defining syndication deals and which one may be better for your real estate growth How those in active duty are able to buy their first property, even if they are moving from station to station Limited partners, general partners, and accredited investors and how they relate to investment opportunities Ways to start out with investing, even if you are not in the military How to use the 1% rule in your investing strategy Why Markian prefers to have monthly checks coming in over traditional savings How to create the proper system and surround yourself with the right team And much, much more! Contact Markian Sich: ActiveDutyPassiveIncome.com Check out Markian’s book: Military House Hacking on Amazon Or email him at [email protected] to get the book References and Links Mentioned: Rich Dad, Poor Dad by Robert Kiyosaki Four Hour Workweek by Tim Ferriss Bigger Pockets Neighbor.com Markian’s podcast Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by Easy Webinar and Casey Zeman. He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars and social media functionality, everything you need for webinars in a single platform. We are also sponsored by Steve Olsher and his podcast Beyond 8 Figures, where he and his hosts, Mary Goulet and Richard Otey chat with amazing entrepreneurs who have either run or have exited a business that has produced over eight figures. The Journey To Creating Real Estate Wealth - Cory Boatright How A Master Digital Marketer Uses His Skills To Crush It In Real Estate - Scott Carson

Ep 228Russ Perry - How Design Pickle Built And Scaled A DFY Design Agency
Russ Perry is the Founder and CEO of Design Pickle, the world’s most successful flat-rate graphic design service and we are big fans of his products. On today’s show, we talk about Russ’ thought process of creating a subscription business, which is being modeled many times over and how his success is based on filling a huge need in the market. We also chat about how he’s scaled up, has been able to step away, plus the importance of creating job roles to avoid hiring the wrong person. Russ also talks about the importance of being authentic, how he got a ton of business by dressing up as a giant pickle and why your business really needs to focus on creativity in order to stand out from the rest. He also discusses the book he wrote about dealing with addiction and how he was able to break his own dependence that nearly cost him his marriage. Once you’ve listened, check out our episodes with James Schramko and Aaron Fletcher on creating thriving memberships to round it out. “We’ve had companies like that clown training school, we’ve had a custom condom design company...at the end of the day, it came down to is the business mature enough to have an ongoing marketing system and do they have someone who’s dedicated to running it.” - Russ Perry Some Topics We Discussed Include: The number one thing your business needs to focus on How kids today are consuming content and why this matters to your business How to get your designer to be even more amazing than usual How to create a brand that the future consumers of today will love How to be more authentic, fun and memorable Russ’ daily routine How Russ went from a struggling marriage to a now successful relationship The podcast he and his wife have co-created and his goal for it to be #1 with entrepreneurial couples And much, much more! Contact Russ Perry: DesignPickle Russ Perry on Instagram RussPerry.co References and Links Mentioned: Good To Be Home Podcast The Ride of a Lifetime by Bob Iger Deep Work & Digital Minimalism both by Calvin Newport Zapier The Sober Entrepreneur Picklecon Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by Easy Webinar and Casey Zeman. He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars and social media functionality, everything you need for webinars in a single platform. We are also sponsored by Steve Olsher and his podcast Beyond 8 Figures, where he and his hosts, Mary Goulet and Richard Otey chat with amazing entrepreneurs who have either run or have exited a business that has produced over eight figures. How To Build And Grow A Thriving Online Membership – Aaron Fletcher How To Scale Memberships And Retain More Customers - James Schramko

Ep 227Theo Lucier - Actionable Biohacks To Improve Every Aspect Of Your Life
You are going to absolutely love today’s show as we go the extra mile talking with Theo Lucier, a biohacking entrepreneur who shares a wealth of knowledge on everything from brain health and depression to getting better sleep. We talk about his early beginnings, growing up on a farm in rural Minnesota, to becoming a collegiate athlete in Olympic style Tae Kwon Do, then starting a real estate business during a market crash and how he was able to come out ahead by marketing towards a very specific niche. We also discuss how Theo ended up hitting rock bottom with massive burnout and how he went all out researching biohacking, health, and wellness, coming out a new person, stoked on life. Theo has a passion for this subject and has created supplements and a system on how to stop burnout and start recovering the right way. Once you’ve soaked all this amazing information in, be sure to listen to our shows with Joe Cohen and Dave Asprey to round out your health and wellness process. “For people that are beating themselves up for not having willpower, for feeling depressed, for feeling pessimistic, you need to know that you can’t think your way out of it and it’s not a lack of willpower that’s causing this problem for you, it’s actually something physical going on in your body that has a physical solution.” - Theo Lucier Some Topics We Discussed Include: How Theo was able to come ahead in his real estate business A pivotal depressing, yet enlightening moment in Theo’s life that turned everything around The effects of blue light on your health and ways to prohibit the absorption of it into your system The negative attributes of your cell phone and the best way to limit them How leaky gut health affects your brain Why you can’t think your way out of depression How to properly turn off damaging EMF waves that can affect you while you sleep Theo’s vitamin stack and why certain vitamins should be taken in unison The benefits of essentials oils And much, much more! Contact Theo Lucier: [email protected] References and Links Mentioned: Joe Rogan’s podcast with Malcolm Gladwell RF Safe Tarriss Green Wave LowBlueLights Essential Oil Wizard True Dark Raw Optics Molecular Hydrogen Tablets O3 Water Ozonator Machine Samina Evergreen Beat Your Burnout Summit Burnout Detox Organic Aromas Natural Stacks The Shroomery Self Decode Chris Masterjohn Thorne Labs Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by Easy Webinar and Casey Zeman. He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. We are also sponsored by Steve Olsher and his podcast Beyond 8 Figures, where he and his hosts, Mary Goulet and Richard Otey chat with amazing entrepreneurs who have either run or have exited a business that has produced over eight figures. If there are any specific topics you want us to cover, be sure to email us at [email protected] Biohacking And Building A Content Empire - Joe Cohen Time Is NOT Your Most Valuable Resource - Dave Asprey

Ep 226Jordan Harbinger - How To Build Relationships With Celebrities and Influencers
Jordan Harbinger has one of the most popular podcasts in the world, The Jordan Harbinger Show and in this episode, you’ll hear Jordan talk about the brilliant idea behind how he got started, how he was able to come back in force after leaving his last show and how he’s able to grab fans for life without doing any complicated, costly or time consuming. Jordan is a super fun guy to talk to, and when you listen in you’ll see how it’s no surprise he has a successful show with an engaged audience. We talk about how he’s able to build long-lasting relationships with celebrities, scientists and fans and his go-to method for being able to interview guests anywhere in the world. When you’re done, make it a podcasting master class, by tuning into our shows with Jonathan Rivera and Charley Valher. “Why would you mistreat or ignore somebody who’s already listening to you and then go spend $58 or even $58,000 on Facebook ads and then you’re acquiring new show fans when you couldn’ve retained one and made them a fan for life for ten seconds of your time. ” - Jordan Harbinger Some Topics We Discussed Include: How Jordan sold the same course to both men and women, by marketing it differently Jordan’s views on YouTube and how he’s confident about his success there even without doing a lot of promotion How Jordan is able to get true, lifetime fans and why you should too Marketing with SMS, why you should consider it and how to do it properly How Jordan was able to start a new podcast from scratch with great results and a fast growing audience An important reason why he uses a video camera with his podcast Different ways to engage with your fans for longevity And much, much more! Contact Jordan Harbinger: JordanHarbinger.com The Jordan Harbinger show @JordanHarbinger on Instagram and Twitter References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by Easy Webinar and Casey Zeman. He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. We are also sponsored by Steve Olsher and his podcast Beyond 8 Figures, where he and his hosts, Mary Goulet and Richard Otey chat with amazing entrepreneurs who have either run or have exited a business that has produced over eight figures. Extreme Ownership Jocko Willink Contactually Mike Dillard’s podcast with Jordan How To Treat A Podcast Like A Direct Response Marketer - Jonathan Rivera How to Leverage Podcasting For Your Business - Charley Valher

Ep 225Larry Ludwig - Selling an Affiliate Site For $6 Million
On today’s show, we are talking with Larry Ludwig who has over twenty years of experience creating and promoting websites for himself and others. He's personally worked with clients such as JP Morgan Chase, Lenscrafters, T. Rowe Price, IBM, Comedy Central, GM, Thought Catalog, and Nielsen. In 2018, he sold his investment review website, Investor Junkie for $6 million. Listen in to hear how Larry built up his site, making revenue without having any products, focusing on reviews and comparisons for affiliate income. We talk about the right way and wrong way to build your site with the best SEO practices and how to create a great user experience, as well as how Larry was able to update his site easily when vendors made changes to their products, so his content stayed fresh and current. We also discuss tracking capabilities for affiliate links, the best tools to use and how to do reviews properly so your visitors can make a good buying decision. After you have listened, go check out our conversations with Robert Farrington and Dan Brock, for more strategies and ideas on how to make a living earning affiliate income. “The reviews and comparisons are far down the funnel and one of the last steps for people before they decide to purchase something and they are really looking towards an expert like ourselves to say we really recommend this product or not this product.” - Larry Ludwig Some Topics We Discussed Include: The best way to track your affiliate links The old guard vs. the new guard in the podcasting space How to take your analytics to all the way 11 How to set your site apart from everyone else The possibilities of building an affiliate blog with the potential for exiting What Larry would do differently today And much, much more! Contact Larry Ludwig: LarryLudwig.com Check out Larry’s SEO for Writers Course, where listeners can get a 10% discount if you enter the promo code “Hustle” References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by Easy Webinar and Casey Zeman. He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, basically everything you’ll ever need for webinars in a single platform. We are also sponsored by Steve Olsher and his podcast Beyond 8 Figures, where he and his hosts, Mary Goulet and Richard Otey chat with amazing entrepreneurs who have either run or have exited a business that has produced over eight figures. Millionaire Fastlane by MJ DeMarco Rich Dad, Poor Dad by Robert Kiyosaki Clickmagick ClickMeter Woopra Zapier Ahrefs Wicked Reports How The CollegeInvestor.com Gets 3.5 Million Visitors Per Month - Robert Farrington How To Earn A Living Promoting Affiliate Products on YouTube – Dan Brock

Ep 224Greg Merrilees - Dialing In The Perfect Website Design
Today we are talking about website design and conversion optimization with Greg Merrilees, the guy behind the websites of Ezra Firestone, Kevin Rogers, Frank Oz and soon our site at Evergreen Profits. He runs Studio1 Design and is a total ninja when it comes to optimizing websites in order to have visitors convert into leads and leads convert into sales. He’s been online forever, and we dive into common mistakes he has seen that a lot of people are doing with their website design, breaking down the psychology that happens from a customer's perspective and detailing three key points if you want to have a high converting website. We also chat about the basics behind Greg’s agency which services 100 people at any one time, and how he’s created a huge business which he’s managed to simplify and give him a truly lifestyle business he loves. And after you soaked all this in, be sure to check out our shows we talked about with Stephan Spencer and James Schramko for more tips about optimizing your site and customer retention. “It’s quite a trend at the moment to be more organic and not so polished with design. If you look at all social media posts, those are the ones that get shared because people don’t want it to be perfect, they want it to be more handmade and more organic.” - Greg Merrilees Some Topics We Discussed Include: How to create a “mood board” as a branding roadmap How to go the extra mile to grab attention What are some of the biggest mistakes with website design A simple addition to your thank you page, which most people forget to include How to have the right website components to be in align with your vision Greg’s agency model and how it’s completely dialed in without even doing team calls The main idea behind your homepage and what you should definitely not be doing with it A shout out to some awesome supporters and listeners. Is it you? Listen to find out! And much, much more! Contact Greg Merrilees: Studio1Design.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by Easy Webinar and Casey Zeman. He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, basically everything you’ll ever need for webinars in a single platform. We are also sponsored by Steve Olsher and his podcast Beyond 8 Figures, where he and his hosts, Mary Goulet and Richard Otey chat with amazing entrepreneurs who have either run or have exited a business that has produced over eight figures. ThriveCart The SEO Mistakes That Everyone Is Making - Stephen Spencer How To Scale Memberships And Retain More Customers - James Schramko You can now text “Comp” to “38470” to get our show notes! Studio1Design.com/checklist to download a free checklist to discover 50 things to boost your website’s conversions Influence by Robert Cialdini Pre-Suasion by Robert Cialdini The Art of Happiness by Dalai Lama The Book of Joy by Dalai Lama & Desmond Tutu Spreadshirt SuccessShirt LeadPages ThriveCart SuperFastBusiness Ryan Levesque’s Ask Method Onlinejobs.ph

Ep 223Sergei & Vadim Revzin - What Venture Funds Look For In Businesses
Today we are talking to Sergei & Vadim Revzin, identical twins that also have a podcast together, called The Mentors. They are doing a lot of cool things and you’ll hear how Vadim is teaching as NYU and how he hacked his way into becoming a professor there, without going through the usual process of slugging through a masters degree. We also talk about how Sergei runs a venture capital fund at NYU and helps businesses with investing and start up mentoring. They shine a lot of light on brand new startups and how people should approach this issue, what to have in place before you start creating a partnership and key components to look for to determine whether you have a sustainable idea. After you’re done, be sure to check out our shows with Abdo Riani on unique strategies for bootstrapping new business ideas and Brad Spencer as we discuss a three step process to maximize results with any project. “Owning private property and being an owner of your own destiny is human nature.” - Sergei Revzin “In America, even though there’s still a lot of rules and regulations you have to follow, it’s actually relatively easy to start a business. You can be a sole proprietor and you never even have to go to college.” - Vadim Revzin Some Topics We Discussed Include: Some common pitfalls when people are creating a startup How the brothers started at a young age helping their father run a pillow pet kiosk at the mall Why everyone should join a Meetup community What are some of the criteria companies are looking for when researching venture capital firms How to test ideas to make sure you are validating problems in your market What companies want to see when investing in other companies The number one reason most start-ups fail Our shout out section to folks who have supported us - we love reviews and hearing from you!! You can now text “Comp” to “38470” to get our show notes! And much, much more! Contact Sergei & Vadim Revzin: TheMentors.co As contributors for articles on Forbes And on Linkedin: Sergei Revzin & Vadim Revzin References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by Easy Webinar and Casey Zeman. He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars and social media functionality, everything you need for webinars in a single platform. We are also sponsored by Steve Olsher and his podcast Beyond 8 Figures, where he and his hosts, Mary Goulet and Richard Otey chat with amazing entrepreneurs who have either run or have exited a business that has produced over eight figures. Check out our show we did on The Mentors The Alchemist by Paulo Coelho How to Win Friends and Influence People by Dale Carnegie The Power of Now by Eckhart Tolle The Lean Startup by Eric Reis The Four Steps to the Epiphany by Steve Blank Losing my Virginity by Richard Branson Shoe Dog by Phil Knight Derek Sivers’ Ted Talk on why to stop sharing your goals Kolbe assessment test Unique Strategies To Bootstrap New Business Concepts - Abdo Riani 3 Steps to Maximize Success on any Project – Brad Spencer

Ep 222Craig Ballantyne - How To Overcome Anxiety And Dominate In Business
Craig Ballantyne is known by his clients as the “World’s Most Disciplined Man”. He built his Turbulence Training Empire with over 13 million viewers, and then Craig acquired the world’s biggest success newsletter, EarlyToRise.com. His first book, The Perfect Day Formula, has helped over 35,000 high-performers own the day and take back control of your life. On today’s show, we talk about his early beginnings in Canada and how he reached a goal to become super fit while at the same falling into what he calls the “paradox of freedom” and why that is not exactly a good thing. From there we dive into how Craig coaches people on the proper way to set boundaries and maintain structure for their lives, how to get your values and vision in order and effective ways to deal with anxiety and stress. After the show, make sure to listen to the previous episodes with James Altucher and Justin Goff we referred to, which will give you even more insight on how to deal with these issues and ways to make your life more peaceful, focused and stress-free. “We need this structure and these systems in place and when you put that together, you get true freedom.” - Craig Ballantyne Some Topics We Discussed Include: What Craig has learned from an ancient philosopher and how it rings true today How Craig ended up in the ER twice while he was in the best shape of his life Why Craig only has four apps on his phone and which ones he uses Breathing exercises to immediately calm you down Why most of us are planning our work week out all wrong The four most important things to be clear on if you are to get ahead The right way to deal with social media (and all those darn notifications) How we are wired wrong for the modern world and how to step away from it Warning signs of anxiety and stress and how to cope How to create your vision and work with it to align with your goals And much, much more! Contact Craig Ballantyne: BeUnstoppableBook.com On Instagram References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by Easy Webinar and Casey Zeman. He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars and social media functionality, everything you need for webinars in a single platform. We are also sponsored by Steve Olsher and his podcast Beyond 8 Figures, where he and his hosts, Mary Goulet and Richard Otey chat with amazing entrepreneurs who either run or have exited a business over that has produced 8 figures. Become Unstoppable The Perfect Day Formula by Craig Ballantyne The Power of Now by Eckhart Tolle The Untethered Soul by Michael Singer Shoe Dog by Phil Knight Sapiens by Yuval Noah Harari Man’s Search for Meaning by Viktor Frankl The Art of Living by Epictetus & Sharon Lebell Reverse Engineering How Much Income You Actually Need - James Altucher Focusing On Emotional Triggers To Write The Best Copy - Justin Goff

Ep 221Therapy Sessions 👥 Finding The Lessons In Tragedy And Birth
Today’s episode is a heartfelt, in-depth therapy session where we really go into some meaningful events that have happened lately, both good and bad, and how we have dealt with them. You’ll hear about some big changes in Joe’s life, and how dealing with a recent family death has really put things in perspective for him, and enabled him to flip the coin on some concerning traits and family history. We also talk about the amazing coaching we have had recently and some takeaways that have really helped us to hone in on what’s really key for our business goals, which in turn has opened up some truly amazing opportunities in the months ahead. After you’ve listened to this one, be sure to check out our show with Angelo Sisco as he talks about breaking down mental and emotional barriers and our show with Dave Asprey and his thoughts on how to maintain energy, your most valuable resource. “We get so caught up in business..we’ve got this deadline, this phone call...all of this stuff we feel is really important. The people in your life, the possibility is they might not be there tomorrow. You never know what the next day brings.” - Matt Wolf “If there’s an imbalance...there’s no perfect balance, but the goal is to try to and always get to balance. It’s going to be a wavering thing, just like being on a skateboard. All you’re doing is dealing with what’s coming your way.” - Joe Fier Some Topics We Discussed Include: Some life changing events lately and how it’s affected everything Great tips on how to start your morning as soon as you awaken to set the stage for the rest of the day Best practices for raising our kids We share some of the exercises we’ve been working on lately with our own coach and how it’s opened us up to more opportunities How our relationship with money has been in the past and the ways we view it now to attract more abundance How Joe is able to “flip the coin” when dealing with difficult issues Mental shifts and mindset and how we’ve been dealing with it lately Teasers about what lies ahead for the new year And much, much more! Contact Us: Reach out to us at [email protected] for ideas for future therapy sessions, and/or comments in general as we love to hear from our listeners! References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by Easy Webinar and Casey Zeman. He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars and social media functionality, everything you need for webinars in a single platform. We are also sponsored by Steve Olsher and his podcast Beyond 8 Figures, where he and his hosts, Mary Goulet and Richard Otey chat with amazing entrepreneurs who either run or have exited a business over that has produced 8 figures. Text the word “COMP” to 38470 to get the notes! Michael Kim coaching Box breathing method Wim Hof breathing method FIRE movement from Dave Ramsey Omnifocus Dr. Rhonda Patrick Joe Rogan’s podcast with Paul Stamets Insight Timer Our show with Steve Olsher Time Is NOT Your Most Valuable Resource - Dave Asprey

Ep 220Justin Brooke - How To Generate 10,000 Leads Per Day With Google Ads
In this episode, we are speaking with Justin Brooke who runs AdSkills, a service that helps ad buyers build more profitable ad campaigns, get certified, and get matched up with clients or jobs. Justin is a traveling nomad, who was actually talking to us from his car, as he’s been traveling with his family for the last four years. His business allows him this benefit and in this show, you'll learn how he has honed his skills over the years while failing a few times only to create a new business from scratch. You’ll also hear why he feels Google advertising still beats out the rest, the proper ways to run your advertising effectively and the best thing to do to get traction if you are just starting out. Once you’ve got your wheels turning on how to get more leads, be sure to check out our episodes with Mike Rhodes and David Schloss who reveal more ways to use both Google and Facebook advertising for awesome results. “I always try to have one client in the background so I’m still in the game. I feel like that I owe that to my customers so I’m not just teaching, that I can still talk about things.” - Justin Brooke Some Topics We Discussed Include: Justin’s scalable recipe for paid traffic Why he is no longer afraid of failure and what led him to “break the code” The big important difference between Facebook advertising and Google advertising Our unique strategy where we give another shoutout to Dan Ryan (Hi Dan!) The results behind one of Justin’s most talked about Facebook posts The secret spot to go to get the best wifi when traveling (conference rooms included!) What Justin learned by going through Russell Brunson’s closet Justin’s tool stack and how using just three sites can get take you lightyears ahead And much, much more! Contact Justin Brooke: Google Justin to check out his other interviews and to find him on social media, plus check out his YouTube channel where he gives a ton of great value and information References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Retargeting Recipes by Justin Brooke The Ultimate Sales Machine by Chet Holmes AdSkills Active Campaign (Justin loved them just as much even before he was sponsored by them) Zapier Wishlist Member Pipedrive for sales Drip Easy Webinar Steve Olsher How To Scale Your Business Using Google Ads – Mike Rhodes How To Use Facebook Ads To Load Up Webinars – David Schloss

Ep 219Marisa Murgatroyd - A Blueprint To Create Courses That Get People Results
Marisa Murgatroyd is an entrepreneur who creates stuff fun while giving people a ton of value. Marisa literally brings in a whole new perspective on creating, marketing and delivering a course to folks that buy an online training. The entire process has been brought through and she will outline her points regarding gamification and the psychology behind all of this. There’s so many people who create courses who are told they should make an online course. But Marisa takes it further by explaining the psychology behind every step of the course. She knows if people can learn and get results while having a fun experience they will be much happier. You’ll love our show today as Marisa explains why the older model of learning and course creation is now dated and how she is able to create courses that offer inspiration, fun while learning and keeps the user more committed to success while not giving up. Marisa is such an engaging speaker and she points out how most learning models have led people to be wary of buying new online products and why her model stands out from the rest. She also details about her Experience Project and simple things you can do to set yourself apart from the rest. When you’re done, be sure to check out our show with Ankur Nagpal who discusses the best way to market your course and Joy Houston on how to attract your ideal customers. “Before you can make money while you sleep, first you have to make money while you are awake” - Marisa Murgatroyd Some Topics We Discussed Include: How Marisa is able to get 10-30 times the engagement with her methodology of course creation What was the final straw where she literally lost her power and quit her last J.O.B. The best way to start off your relationship with your customer as soon as they log on How to keep your customers away from the dreaded “downward death spiral” How a conversation with her boyfriend led to the creation of a multi-million dollar education business Tips for increasing repeat sales, decreasing refund rates and getting more referrals What should be the goal of every single video in your course What the psychology behind every membership site should be and why most people are doing it wrong Why making money should not be the motivating factor for course creation Best practices to keep your students happy and moving towards success Guarantees that your students can be incentivized with to keep them on the right track And much, much more! Contact Marisa Murgatroyd: LiveYourMessage.com/Hustle References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Easy Webinar Steve Olsher Viral Product Checklist The Power of Moments by Chip Heath How To Write Copy That Speaks Directly To Your Ideal Customers – Joy Houston How To Launch Your Own Profitable Online Course – Ankur Nagpal

Ep 218Jason Hsiao - Creating Drag-N-Drop Videos That Grow Your Business
On today’s show, we are chatting with Jason Hsiao, the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for anyone to create high-performing video. As a former producer for MTV and Comedy Central, Jason was always thinking ahead and knew that there would come a day when big budget videos could someday be created easily at home. Jason talks about how the business got started plus how he and his co-founders strategically planned their way to move to New York and create a new software program that was ahead of its time. He also dives into the key elements behind all the things you can do with Animoto and why you do not have to even get in front of the camera nor have any video content at all, and still be successful in creating professional looking videos. He also discusses the different ways to use video on the major social platforms and which one, in particular, is currently the wild west when it comes to grabbing people’s attention with your videos. When you are done listening be sure to check out our other episodes with Rob Burns and Billy Gene Shaw for even more tips on how to use video effectively and get your message and brand out there to the greatest amount of people. “One second on the internet is an eternity these days...on the internet, you start with 100% of your audience and you’ll be lucky if you still have half the people watching, so you don’t save the best for last, you save the best for first.” - Jason Hsiao Some Topics We Discussed Include: How Jason was able to quit his job the right way Why it’s not a good idea plaster the same video all over the internet How to grab people’s attention fast so that they’ll continue to watch How to use blog content in your videos How to use video to manage your team and support staff What’s so special about the recent changes to Instagram What to do if you do not want to appear on camera Time-saving workflow ideas Different types of business that he sees using the software that you would never consider And much, much more! Contact Jason Hsiao: Animoto.com/Hustle References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by Intercom, one of our favorite tools as we use a lot of conversational types of chats in our marketing, even for closing affiliate deals. There’s no room for idle chat in marketing, and Intercom is the only business messenger that starts with real-time chat and keeps growing your business with conversational thoughts and guided product tours. The more places you can interact with your customers, the better and with this tool, you can have a streamlined path to your products and sales. If you want to make more money, check out the link above and they will hook you up with some cool tools. Easy Webinar Steve Olsher Radical Candor by Kim Scott Delivering Happiness by Tony Hsieh VSLs Suck – Make This Kind Of Video Instead - Rob Burns Billy Gene Shaw - How To Use Video And Strategic Advertising To Be Everywhere

Ep 217Nicole Holland - How To Get Yourself On Any Podcast (No Matter How Big)
Joining us today is Nicole Holland who went from a former correctional officer to being named in the Huffington Post as one of “50 Must-Follow Women Entrepreneurs in 2017”. She has also been interviewed on countless trending podcasts and has a successful business where she helps podcasters improve their conversions, focus on their podcast guesting efforts and design irresistible lead magnets. You’ll hear how Nicole first quit a job she knew was draining her even though she had no backup plan, then created a coaching and online presence over time, with no online skills but with a love for marketing and a knack for making the right connections. We also dive into Nicole’s no-fail, six-step system for “Interviews that Convert” as well as her tips to get past the gatekeepers and assure that your time spent as a guest on a podcast is well worth it. After you’ve listened, be sure to check out our podcast with Tom Schwab on how to get yourself featured on high-quality podcasts and our podcast with Steve Olsher on how to earn $1,000 almost every time you’re featured on a podcast. “As a podcast guest, you do very little work and you have an opportunity for amazing gains.” - Nicole Holland Some Topics We Discussed Include: How to get past the gatekeepers How to make sure your message resonates with the podcaster’s audience Tips to impress the podcasters you want to meet most How to get on big shows even if they seem out of reach How to get those listeners back on your website Nicole’s six crucial steps for guaranteed conversions Why being a guest is a no brainer Nicole’s breakdown of how we can get on the Joe Rogan show The real strategy of podcasts, and why it’s not selling anything How to resonate with your audience and lead them to the next touchpoint How buying a bonus to a program, led to an amazing opportunity Red flags to look out for when guesting on podcasts And much, much more! Contact Nicole Holland: TheNicoleHolland.com/hustle References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by Intercom, one of our favorite tools as we use a lot of conversational types of chats in our marketing, even for closing affiliate deals. There’s no room for idle chat in marketing, and Intercom is the only business messenger that starts with real-time chat and keeps growing your business with conversational thoughts. The more places you can interact with your customers, the better and with this tool, you can have a streamlined path to your products and sales. Giftology by John Ruhlin The Big Leap by Gay Hendricks Easy Webinar Steve Olsher Fascinating Founders podcast The Nicole Holland podcast Wicked Reports How To Get Yourself Featured On High-Quality Podcasts – Tom Schwab How To Earn $1,000 Every Time You’re Featured Somewhere – Steve Olsher

Ep 216Gideon Shalwick - Video Hacks For Creating Easy Content
Gideon Shalwick loves helping entrepreneurs get their message out to large, global audiences using the power of video. His company, Splasheo.com, makes it easy to create super engaging videos, ready for social media domination. We’ve been following Gideon’s career over the years, have even crossed paths, and in this episode we chat about his amazing tool. We also get into various ways to repurpose your videos, the different social media platforms to post them on, the social media platforms that are getting the most bang for your buck and how to actually be better when you are on video. Gideon opens up about how he and his wife were able to start a new life, leaving their jobs and moving to a new country, how he was able to get to a point where he was working online fulltime and all the ups and downs of such a journey. He also talks about the benefits of partnerships and the key elements to connect with your audience so they stop scrolling and pay attention to you. Once you’ve listened to all the possibilities with making videos, be sure to check out our episodes with Brian G. Johnson on how to start a profitable channel from scratch and our show with Sunny Lenarduzzi on creating a thriving brand using video content. “Nowadays, on social media most people watch their content on silent...adding captions adds hugely to the engagement and retention of people actually watching your content.” - Gideon Shalwick Some Topics We Discussed Include: How to frame yourself on video and other best practices How Gideon was able to quit his job and move to a new country (not as easy as it sounds) The commonalities between Joe’s business history and Gideon’s Why strategic partnerships are key The processes behind Splasheo to keep video production moving smoothly A cool way marketers are able to get video content done without doing any work themselves A simple way to start off your videos to instantly make it more engaging How to build a massive content library The key to keeping people watching your videos and not swiping along The major difference between transcription techniques and why Splasheo is set apart And much, much more! Contact Gideon Shalwick: Splasheo References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by Intercom, one of our favorite tools as we use a lot of conversational types of chats in our marketing, even for closing affiliate deals. There’s no room for idle chat in marketing, and Intercom is the only business messenger that starts with real-time chat and keeps growing your business with conversational thoughts. The more places you can interact with your customers, the better and with this tool, you can have a streamlined path to your products and sales. Splasheo.com/hustle - just for our listeners, you’ll get $100 worth of value and your first four free videos done for free (and get to see this awesome photo of us!) Become a Blogger Asana Our episode with Brian G. Johnson Our show with Sunny Lenarduzzi

Ep 215Charley Valher - How to Leverage Podcasting For Your Business
In today’s episode we are discussing monetization, growth and systems around podcasting as we nerd out talking to Charley Valher. Charley has a podcast as well called the Business of Podcasting (we highly recommend you listen to episode #1) as well as his business Valher Media where he helps people grow and monetize their podcast. Even if you don't have a podcast, you’re definitely going to want to listen in as you may change your mind. We talk about what industries the podcast space is disrupting, where podcasting is headed, and why it’s so important. There’s so much going on in the podcast world right now and we are extremely bullish on the medium. We also have some great insights on what’s happening down the road and we know that in five years, it’s going to be off the charts. After you’ve taken this all in, be sure to check out our episodes with Jonathan Rivera and Tom Schwab for even more podcasting strategies for growth, guest appearances and raising your awareness with your intended audience. “I was listening to at least three podcasts a day and I found it was the ultimate learning medium for me, where I was listening to all these conversations with people who I would never have access to.” - Charley Valher Some Topics We Discussed Include: Charley’s podcasting tech stack Growth tactics that are working right now What will work in the future and how to prep Charley’s viewpoint on sponsorships Different ways to approach sponsorships The future pace of podcasting Which paid elements have the best return Some surprises stats with advertising on Facebook Common mistakes being made and simple ways to avoid them Opportunities of being guests on shows And much, much more! Contact Charley Valher: The Business of Podcasting podcast Valher Media References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by Intercom, one of our favorite tools as we use a lot of conversational types of chats in our marketing, even for closing affiliate deals. There’s no room for idle chat in marketing, and Intercom is the only business messenger that starts with real-time chat and keeps growing your business with conversational thoughts. With this tool, you can have a streamlined path to your products and sales. Nathan Latka’s podcast The Top Outsourcing Angel Wicked Reports Repurpose.io Headliner Knit.audio Rode caster pro Logitech Brio webcam Omny Libsyn

Ep 214Mike Koenigs - Will Humans Become Obsolete In The Near Future?
Mike Keonigs has such a cool insight into a slew of tech gadgets and on today’s podcast, we join Mike in his studio as he is recording to multiple devices simultaneously. Mike has a long history with digital marketing and has been assisting people online with how to profit from publishing and product creation. He is also the author of You Everywhere Now whose goal is to help business owners, entrepreneurs and service professionals elevate their brands, become known experts, authorities and celebrity status. Mike has always been years ahead of the trends and you’ll hear why he decided to liquidate his business, what he feels is the future of media, how artificial intelligence will change the shape of the work force and where to focus your efforts to stay ahead of the game. We also discuss the benefits of plant based medicines as well as Mike’s impressive tech stack. After you’re done listening, be sure to check out ours show with Billy Gene Shaw on the right way to use video to build your brand and our show with Paul Clifford for more talk on how AI can be helpful in your business. “Half of all jobs are already obsolete and extinct and if you’re the ones doing those, you’re also on the chopping block. So I think it’s time to rethink society as a whole, and rethink everything.” - Mike Koenigs Some Topics We Discussed Include: How AI is changing the workforce and why half of traditional jobs are already obsolete All the cool tech gadgets that Mike uses in his infamous studio Benefits of plant medicines, which ones Mike has used and why What society is evolving into and why you need to participate in the evolution Why what you know is much less important than your personal brand Why hustle and grind is not the best model to success The importance of strong, integrated leaders in society The future of banking, transportation, money and jobs Discussion about your identity and the potential to avoid scams in the future And much, much more! Contact Mike Koenigs: Mike Keonigs References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. You Everywhere Now book Roadcaster Pro SM58 microphone SM7B microphone Livestream HD550 Panasonic Lumix GH5 camera Prompter Pro Software Synology servers Otter StreamDeck Capability Amplifier podcast Charisma University Youtube channel with reaction shows with Bill Burr

Ep 213Karl Steinmeyer - How We're Scaling Homebrew Academy
Today we have an interesting chat with Karl Steinmeyer, as we deep dive into SEO. Karl is a partner of our Homebrew Academy website and we’ll get into some of the details he’s doing there for us and how he’s helped us to improve the site. We’ve brought Karl on board to help us run this business since he’s an SEO ninja who has some amazing content strategies and is awesome at building content marketing plans. In this show he talks about all the little tips, tricks, and strategies he uses to really crank up the SEO, using Ahrefs among other things and some cool ways you can use this tool we love. Karl actually did an audit on our website and dives into the health score as well as other things we can be doing to improve. We also talk about Pinterest and best practices on how to drive traffic to your brand using this site. After listening, go check out our conversations with David Sinik and Brian Dean for more SEO strategies and ranking factors. “If anyone wants to level up the monetization on their website that’s monetized heavily with Amazon links they can look into creating their own products or private labeling a product and that’s one of the different avenues to go down if you’re looking for different ways to monetize those types of websites.” - Karl Steinmeyer Some Topics We Discussed Include: On-page and off-page SEO strategies you need to know Content strategies and what types of content to have on your site How to find low hanging fruit keywords How to use Pinterest to grow your brand How to perform an SEO audit Ways to leverage the most out of our website What the heck is helium beer And much, much more! Contact Karl Steinmeyer: Facebook LinkedIn References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This is a super sponsored episode by our go-to SEO research tool, Ahrefs.com which we delve into quite a lot in this show. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. Google developer tools Homebrew Academy Media Vine AdThrive Ready.mobi Yoast

Ep 212Curt Maly - How To Force Facebook To Give You Cheap Opt-ins
Today we are speaking again with Curt Maly, international speaker, a life-long entrepreneur, and CEO of Black Box Social Media. Curt is an engaging and fun speaker who just loves to dish on his extensive knowledge about Facebook marketing. You’ll hear him talk about how he won the coveted Masters of Marketing Championship belt award and how he turned this opportunity into an awesome story to promote his message of helping mission-based businesses to expand their reach and scale up through unique and creative digital marketing campaigns. He also has great tips on how to reach the right people attending marketing events without you having to attend late night bar hopping trips or handing out millions of business cards, ultimately saving you both tons of time and money. Plus, he dives into the details of setting up and running your ad campaign the right way, so you will end up with the most cost effective, targeted leads and be relevant in the eyes of Facebook. After you’ve listened, be sure to check out our episodes with Molly Pittman and Ralph Burns for more insights into Facebook advertising including how to scale your strategies to expand your audience, and tips to make sure your ads are engaging. “A lot of people throw a lot of money away, but if we set everything up properly with all of the right automation and put up the right governors, you could literally go from getting 20 leads a day to 1,000 leads a day in less than 5 or 6 days.” - Curt Maly Some Topics We Discussed Include: How to tweak your ad settings to get the best quality leads How to use propaganda in your marketing The right way to run lookalike audiences How Curt was able to generate half a million dollars worth of business for less than $2,000 What the Facebook breakdown effect is and why you should know about it Reasons why you should reconsider turning off your most expensive ad A brilliant way to connect with the right people at events Whether or not the infamous belt was really stolen or not Facebook’s all important “Power of Five” And much, much more! Contact Curt Maly: Curt Maly on Facebook The BELT Method References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. Traffic and Conversions Summit Wicked Reports Our previous episode with Curt where we talked about Top of Funnel, Middle of Funnel and Bottom of Funnel strategies.

Ep 211AJ Roberts - The Growth Levers That Skyrocketed Sales For Kartra
Today we’re talking to our neighbor and easily the strongest guy in the marketing world, AJ Roberts. He was one of our very first guests, appearing on episode #17. AJ has reinvented himself from being an overworked, broke gym owner who was struggling to now serving as the Chief Revenue Officer at Genesis Digital, the company behind Kartra, Ever Webinar and Webinar Jam. AJ oversees sales, marketing and the customer experience, and is constantly testing and tweaking things to increase both the company’s revenue and the success of their customers. He’s got a million growth hacks he’s always experimenting with, quite of few of which you’ll hear in this episode. He also discusses some tactical ways on how he continues to increase his sales. We also go behind the scenes of how Kartra operates and how AJ is always searching for new ways to increase customer retention and keep the customers happy and continuing to use their software. After you’re done, you’ll definitely want to check out our first show we did with AJ on how to create a system for creating systems as well as our episode with Paul Lemberg on how to 10X your company’s growth. “I’m a huge implementer and want to see stuff happen and being able to control that in a way, being a little bit of a control freak...it works a little bit easier when it’s your own business.” - AJ Roberts Some Topics We Discussed Include: Why it’s super important to bid on your own brand The value behind Kartra as being an all in one software platform Where to spend your money when you are just starting out Details behind successful Done For You campaigns Benefits of running a company with virtual employees How AJ is able to produce amazing email deliverability results The different acquisition strategies that are having great results now AJ’s test results from a $1 vs. free trial offer The best model when you are building up a business quickly And much, much more! Contact AJ Roberts: Facebook.com/AJRoberts AJRoberts.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We found out recently that one of our most profitable traffic sources is going on other people’s podcasts. With Ahrefs, there's this cool trick you can do that is basically searching that has someone’s else’s name on it. So we can use this tool, type in a name and find other podcasts to be on, if you search out guests names and see where they pop up. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. Ready, Fire, Aim by Michael Masterson First 100 days by Joey Coleman Overdeliver by Brian Kurtiz Westside vs. The World Genesis Digital Kartra Webinar Jam Ever Webinar

S1 Ep 210Matthew Woodward - The Practical 5-Step SEO Framework
Today we are talking with Matthew Woodward, who’s site is all about SEO, Blogging and online careers with a strong emphasis on SEO. Matt has been in the SEO game and producing content online for many years now, and is up to date on what is working now. Today he is breaking down his five-step SEO audit, that you should definitely pay attention to with your site. These steps are definitely not boring, they don’t take crazy technical skills and there’s a bunch of both free and paid tools out there which Matt delivers. If you just focus on a couple of these things, you are going to be light years ahead in terms of site speed and mobile responsiveness. When you’re done check our shows with Stephan Spencer and Nate Broughton for more organic traffic strategies. “Nothing has really changed that much. It’s still all about, as it always been, creating content that matches the user’s intent, supported by links.” - Matthew Woodward Some Topics We Discussed Include: How some little tweaks can make a big impact on your site’s performance Backlink strategies How Matt first made his money online convincing him to give up the corporate world forever A cool strategy that Google absolutely loves right now that will give you instant results The most important piece to remember with your site (it’s not what you may think) Some strategies Matt still sees people doing that are not doing you any good Super quick, free performance tests that you can run your site through in a few seconds approved by Google Ninja on page strategies to get instant results How to build a solid foundation for your site that both the search engines and your visitors will love There’s a challenge thrown out to Mark to put these things in place! And much, much more! Contact Matthew Woodward: https://www.matthewwoodward.co.uk/ References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com as referenced in this episode. As you’ll hear in this show, it’s an amazing tool, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. Think and Grow Rich by Napoleon Hill SearchLogistics.com SEMrush Survey Monkey Google Forms Google’s mobile-friendly test Google’s page speed test GT Metrix Webpage Test W3 Total Cache WP Rocket Short Pixel WP Smush Google’s structured data testing tool Ahrefs Website Auditor Deep Crawl Screaming Frog Matt’s Common Sense SEO Audit video FAQ rich snippets information

S1 Ep 209Travis Ketchum — How To Get More Of Your Marketing Emails In The Inbox
In today’s episode, we are joined by one of our former guests, Travis Ketchum who is known for creating Contest Domination and is now running his most recent program, Campaign Refinery. After getting frustrated with the lack of proper services to test deliverability options, Travis decided to create one himself. You are in for a treat as Travis talks about the amazing split testing that his tool can do on multiple levels, which not only saves you time but the annoyance of having to switch on the front end from one carrier to another, as it’s done on the backend of his software. We also dive into the key things everyone should be doing to make sure their list has the highest quality threshold and the best chances for high open rates. Plus to set yourself apart, we talk about some other cool ways to get your readers excited about hearing from you such as gamifying your list. Lastly, we get into some real talk about a subject we continue to discuss which is anxiety, depression, and becoming stuck in comparison mode and how to combat those things to keep you on track. After you are finished, be sure to listen to our previous episode with Travis as he discusses how to build a list with contests and giveaways along with our episode with Wilco de Kreij on how to build your list exponentially. “If your compass was one-tenth of one degree off it’s not a big deal for the first mile, but you do that path forever and you end up in a wildly different spot.” - Travis Ketchum Some Topics We Discussed Include: How to clean up your list for maximum deliverability results Why you want to split test everything on the backend How to add gamification to your email list-building model The different levels of split testing How to keep things in perspective when things go wrong How Travis’ new podcast is a platform about the frustrations with running a subscription business The evergreen flash sale Tips and dealing with anxiety and comparisons with other entrepreneurs when using social media Best practices for when someone hits the offer page after it’s over And much, much more! Contact Travis Ketchum: Contest Domination Campaign Refinery The Automation Blueprint References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. Our previous episode with Travis Ketchum Our episode with Mike Dillard Our episode with Wilco de Kreij One Nation Under Stress, a documentary on HBO Sendgrid Amazon SES Sparkpost

S1 Ep 208Shaina Weisinger - How To Get The Most Reach Out Of Every Piece Of Content
On today’s show, we are talking with Shaina Weisinger of Repurpose House.com. With a background in video production, it was a natural segway for Shaina to move towards helping others with creating video content. Listen in as we discuss repurposing of everything - from videos, text content, audios and more. We dive into all of the different tools and platforms you can use to do so. Basically, if you’ve got content, you are not doing enough with that, to drive more traffic and sales to your business. Shaina lets us in on all her cool ninja strategies to get your content everywhere and you’ll also hear what’s working now, where you should be posting and the best tips and tricks when you do post for the highest engagement. If the takeaways in this episode get your mind spinning with your content production ideas, be sure to check out tips from our episode with Paul Clifford on repurposing as well as our show with David Sinik on content quality and monetization methods. “Yes, you can get video anywhere, but can you get your message across the way that’s it’s going to be effective and that’s a huge difference.” - Shaina Weisinger Some Topics We Discussed Include: How to turn just an hour-long video into repurposed content that you can use for the next few months How to use LinkedIn effectively Where to find all the best memes A super helpful tip to get engagement on Instagram How to get your message out there in the most effective way Ways to create a new listener base from someone’s else content Why everyone should be using LinkedIn, plus hear about their newest feature How to go through your content more efficiently so as not to get overwhelmed And much, much more! Contact Shaina Weisinger: Repurpose.co on all the social media networks Repurpose House.com Shaina Weisinger on LinkedIn References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Plus Shaina even contributed some bonus content and training, which you are definitely going to love! This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. Our show with Paul Clifford Our show with David Sinik Shaina’s podcast The Content Coalition Living Your Best Year Ever by Darren Hardy Our episode with Josh Turner and his tips on monetizing LinkedIn Headliner Rev Temi Wave.video Devinci Resolve JarHQ Fresh Desk Descript Designrr SlideShare Speaker Deck Issuu

S1 Ep 207Anthony Constantino - Culture + Simplicity = Sticker Mule
Today we are talking about stickers with Anthony Constantino, one of the founders and CEO of Sticker Mule. A factory guy at heart, Anthony oversees an operation that spans 16 countries in 4 continents with customers including Google, Facebook, Twitter and many of the world’s best brands. We had an awesome conversation about the history of the business, how he got started, where the name came from, why he likes manufacturing and how he plans his manufacturing process. We also discuss his AppSumo deal, how he hires employees and some really interesting stories around his business. He also has an interesting product in the mix which we talk about as well. After you’re done, be sure to check out our previous shows with Jeff Vacek and how he leverages physical products to increase sales and Steven Sashen as we talk about moving your brand into the mainstream. “We said from day one, on the customer end, we want things to be fast, simple and fun.” - Anthony Constantino Some Topics We Discussed Include: How Sticker Mule got its cool name How a complaint from a customer paved the way for an operation in Italy Why simplicity wins over everything else How Anthony creates a work environment of trust and idea generation Why it’s important to pay attention to even the smallest of details Why he “stole” from Google and why it’s working now How feeding thousands of burgers to a crowd led to a new product creation How Anthony was able to start a brand new company without even knowing what they would be selling and having no knowledge of internet marketing If you can find the Easter egg in this episode, reach out to us! And much, much more! Contact Anthony Constantino: You can see Anthony’s Sticker Mule blog here References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO, badass research tool, Ahrefs.com. This tool is not just for Google, you can actually search out rankings on YouTube, Amazon, and Bing among others to get ranking results, ideas, questions people are asking. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. Sticker Mule The Nature of Managerial Work by Henry Mintzberg Work Rules by Laszlo Bock Grasshopper Asana Slack Sticker Mule’s new Hot sauce Our show with Jeff Vacek Our show with Steven Sashen

S1 Ep 206Chris Voss - Negotiation Tactics From An Ex-FBI Hostage Negotiator
Today we are talking to Chris Voss, author of Never Split the Difference which is possibly the best book you can purchase on the art of negotiation. He’s an ex-FBI hostage negotiator, so he has some really cool stories, and he has translated his negotiation experience into how to do the same with sales and business. If you ever talk to people, this is such a valuable interview, since it’s going to help you be a better communicator in general. You can apply this stuff everywhere. We even talk about using negotiating on how to strengthen your relationship. Not only does Chris dive into his backstory of working with some intense hostage negotiations, but he gives plenty of tips on how to use the same tactics with your business, to come out ahead while maintaining the best outcome for both sides. After you’ve listened be sure to check out our conversations with Daniel Daines-Hutt where we talk more about the psychology behind our marketing and Adil Amarsi who uses psychology skills to get people to buy more. “The most dangerous negotiation is the one you don’t know you are in. That’s kind of the definition of marketing, isn’t it?” - Chris Voss Some Topics We Discussed Include: How to seek the best outcome in the negotiation Why you should not ask “Why?” and what to ask instead How to read body language and what to say to make them more at ease Routine questions Chris asks during negotiating What is tactical empathy and how to use it in your business The story behind Chris’ most memorable hostage situation How to improve your relationship at home Why you should not be 100% sure of what you want as your outcome What a hostage negotiation has to do with marketing and the takeaways you can use to come out ahead The three different types of negotiators And much, much more! Contact Chris Voss: Text “fbiempathy” to the number ‘22828’ to get on Chris’ awesome newsletter list References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. Check out their YouTube channel to see a ton of tutorial videos as well. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. Never Split the Difference by Chris Voss Chris Voss has an awesome, bite-sized newsletter which negotiation tips tactics and to get on it, you can send a text to the number 22828 with the word “fbiempathy” (no caps, no spaces). Chris’ Black Swan coaching group The Rise of Superman by Stephen Kotler The Talent Code by Daniel Coyle The Black Swan by Nassim Taleb Originals by Adam Grant Our episode with Daniel Daines-Hutt Our episode with Adil Amarsi

S1 Ep 205Therapy Sessions 👥 The Perfect Podcast Business Model
This episode is "on location" in Orlando, during Podcast Movement 2019. In the spirit of Podcast Movement, we wanted to dive deep into our podcast process and why it's so effective at generating sales for us. Some Topics We Discussed Include: Why it's never a good idea to be a "seagull" What EPIC means and where the name came from The reason we do a print newsletter vs. a digital newsletter How to create the best "ponds" to fish from The things we really like about Podcast Movement The things that Podcast Movement lacked The step that most podcasters skip when creating their show How you could get rich running a podcast (some uncommon wisdom) When and why we decided to have sponsors for our show A complete breakdown of our podcast business How a podcast spins off into equity and partnership deals Peeling back the layers that most people don't see with the podcast How to get higher affiliate commissions on products you promote Why NOT approaching people is our best networking tactic Our biggest insights from Podcast Movement Plans for additional monetization in the future Plus so much more! References and Links Mentioned: Podcast Movement Podfest Brian Kurtz Episode Roland Frasier Episode

S1 Ep 204Justin Goff - Focusing On Emotional Triggers To Write The Best Copy
Justin is best known for helping marketers and business owners to convert their offers on cold traffic. With his cold traffic ninja strategies, he was able to grow his own supplement company from $0 to $23 million in sales in just under three years. After accomplishing that feat, listen in as Justin explains why he felt empty, and what he did to turn himself around. This conversation goes deep right away, where we talked about psychedelics, therapy, emotions and tapping into your empathic side. Justin also has a super interesting approach to email marketing (you actually have to apply to be on his email list). There’s some key insights in this episode as Justin lays out how he triggers specific emotions with his copywriting in people and how to get people emotionally charged up about their current situation. If this show gets you rethinking your ads and copywriting, be sure to check out our previous episodes with Kevin Rogers and Joy Houston for more tips on how to write copy that speaks directly to your ideal customers. “One of the most eye-opening things I’ve realized is that these things that you think are little things that happen in your childhood affect every single thing in your business.” - Justin Goff Some Topics We Discussed Include: Why Justin has people apply to get on his email list What Justin went through to get to $23,000,000 in sales The value in Justin’s email list that you need to apply to get on The emotional elements of running a business How plant medicines help with realizations How to work emotional triggers into writing your copy Compliance methods for best practices with cold traffic Examples of difference niches and what emotions you should use and why And much, much more! Contact Justin Goff: JustinGoff.com Justin123.com to apply to get on Justin’s email list References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. Copy Excelerator Ready, Fire, Aim by Michael Masterson Turning Pro by Stephen Pressfield Our episode with Kevin Rogers Our episode with Joy Houston

S1 Ep 203Beau Henderson - How To Get Your Financial Life In Order
Beau Henderson's brand is aptly named Rich Life which produces a podcast, books as well as assists folks with their transitions from the working life to their retirement life. On today’s show, he lays down some solid financial knowledge showing that it can actually be fun to take on the task of becoming financially savvy so that you can take that vacation you always wanted to, pay off that debt or retire to that cabin in the woods to write that novel you’ve always wanted to produce. Beau has a background in psychology, so he is able to discuss how we get to the core root of our financial lifestyle and breaks down a lot of stuff behind our money habits, patterns and programming. We get tactical on making sure your money is managed in the right way, a topic that is not discussed nearly enough in the digital marketing space. Plus, towards the end, we talk about the powers behind podcasting and Beau’s process of recording content and coming up with topics quickly for episodes, plus a way to create a whole book with just twelve topics. After you’re done, check out our discussions with Noah St. John on how to remove your head trash about money and our episode with Steve Glaveski who talks about getting the proper funds and mindset if you are transitioning to a full-time gig as an entrepreneur. “Don’t be that person that’s sleepwalking through life. I believe if we are all living a life that is exciting, and we are excited, it’s gotta be better for us, our family, our community and the world as a whole.” - Beau Henderson Some Topics We Discussed Include: How to get out of debt How to work with your kids to make sure they are financially literate The direction retirement is going in this day and age How our thoughts about money affect our financial programming and habits How to use those important metrics about finances and be consistent to improve your financial life How to create content and write books faster and more efficiently And much, much more! Contact Beau Henderson: Rich Life Advisors References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We have been using this tool for years for things such as finding content gaps, where you can compare your site to your competitors’ and see content on their sites that they are ranking for that you don’t yet have content ranking on your own site, as well as see the backlinks for those pieces of content. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. RichLifeBook.com The War of Art by Stephen Pressfield Essentialism by Gren McKeown The Ten Investments for True Wealth - RichLifeBook.com Ten Investments for True Wealth Rich Life podcast Our show with Noah St. John Our show with Steve Glaveski

S1 Ep 202Dave Asprey - Time Is NOT Your Most Valuable Resource
Dave Asprey, Mr. Bulletproof himself joins on today’s podcast. Dave is the founder of Bulletproof Coffee, a fellow podcaster, author of the New York Times bestseller The Bulletproof Diet as well as several other best-selling books. In this show, we discuss how Dave got his funding for his first business as well as advice when it comes to starting out with your own venture, and what to do if you are not necessarily an “idea person”. We also talk about the importance of delegation so you can spend more time doing the things which only you can do, and the traits of that person you ultimately need to hire if you are to grow your business. And of course, this podcast would not be complete without tips and tricks on hacking your health, timing your eating, how to start your day and other advice on how to obtain the most amount of energy and vibrant health for longevity. As you realize this is a must for your life and your business, be sure to check out our previous shows with Joe Cohen and Dr. Steve Ruden for even more information on biohacking and well-being. “If you’re a good entrepreneur you shouldn’t be running any businesses. You hire people to run businesses for you.” - Dave Asprey Some Topics We Discussed Include: How to delegate your time properly Dave’s recommendations when starting a business from scratch How not to diet, but eat properly until your body is satisfied What makes a good brand and how you can tell if you are set up for failure right in the beginning How to live a great life full of energy What is the most valuable resource (and it’s not time) How to find creators if you are not an idea person Yet another reason to avoid fried foods How to find great people to work with so you can focus on building your business Dave’s most important tips on eating for enhanced energy all-day And much, much more! Contact Dave Asprey: Check out Dave’s podcast at BulletProof radio, it’s always about human performance and you will love it References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. This is our favorite SEO tool, and one of the awesome things they have is an area where you can enter a keyword you are thinking of ranking for, and it will show you the top ten things which that keyword is ranking for on Google. You can see how many backlinks it has, where they are coming from and reverse engineer the off page SEO for that keyword. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. The 48 Laws of Power by Robert Greene The Law of Human Nature by Robert Greene Bulletproof Upgrade Labs 40 Years of Zen Home Biotic True Dark Energy For Success Bulletproof Diet Roadmap Our episode with Joe Cohen Our episode with Dr. Steve Ruden

S1 Ep 201Brian Kurtz - Now This Is How You Overdeliver
Brian Kurtz is a very generous man who over-delivers with everything. He’s got a great history in the marketing world and is the founder of Titan Marketing. Listen in as we discuss the brilliant tactics that turned Boardroom into a $150+ million dollar company. Plus, we talk about Brian’s recent book, Overdeliver that just came out which is a must-have. Brian has had the opportunity to work with some of the greatest marketers that have ever lived and we go deep down the rabbit hole with tactics and marketing strategies that he has used over the years, in a variety of mediums. In this episode, Brian talks about his history working alongside many well-known marketing geniuses and how he combined his knowledge of both offline and online marketing to reach a wide audience and a responsive list with great open rates. When you are done, be sure to tune into our other episodes we mentioned with Doberman Dan and with Ben Settle as they discuss the benefits of offline marketing and over-delivering to your market. “It’s been a great ride and it’s not magic if you work for 40 years and pay attention and always give 100%, always make sure I contribute to someone first before I ask them for anything. That kind of philosophy has helped me get the best speakers for my mastermind. ” - Brian Kurtz Some Topics We Discussed Include: How to make sure you are always remembered What a fishing pole & rowboat have to do with your list What makes a great copywriter What makes a world-class creative The beauty behind a paid newsletter model The one medium that is preferable above the rest and why How to make a memorable impression to the VIP’s on your list How Brian was able to increase his business over tenfold Some of the lessons he learned from things that didn’t go as planned And much, much more! Contact Brian Kurtz: Breakthrough Advertising The Brilliance Breakthrough Book The Legends Book References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. OverDeliverBook.com get over 100 hours of content plus swipe files. Titan Mastermind The Advertising Solution book Our episodes with Doberman Dan and with Ben Settle

S1 Ep 200Dennis Yu & Tanner Laycock - Mapping Out Your Topic Wheel
Woo-hoo, it’s our 200th episode! And for this show, we brought back one of our most popular guests to date, Dennis Yu of BlitzMetrics who joins us with a co-guest Tanner Laycock. We cover a lot of ground on this one, going deeper with some of the things we asked in the first round, such as the content wheel and the dollar a day ads. We also discuss how they systemize their business so they can hand them off and fulfill any role in the business. Dennis and his company have done an amazing job of building checklists out of everything in their business. Plus, you’ll hear how they are able to capture a huge audience for their brand, without selling up front. And you’ll be ready to pack your suitcase after hearing them both give up their favorite travel hacks. After you’re done, be sure to give another listen to our first show with Dennis as you’ll see why it was so popular, as well as our episodes with John Corcoran and David Gonzalez for more insight on making those all important connections with top performers and influential people. “Something that does well on Facebook can show authority on the web. It can also be your pinned tweet, be recycled into YouTube, turned into an article, can be put into an email roundup summary of the top twelve things from last month. Take something that works, and copy it to the other channels.” - Dennis Yu “If you can take the subjects that you want to be known for which relates to your topic and create videos with people of authority in that topic, and you boost it to the people that already like that topic, instantly you are going to take a piece of their pie.” - Tanner Laycock Some Topics We Discussed Include: How to get more power out of your existing content How to cross post How Dennis and Tanner got into the highly secured CNN building when even one of their top correspondents had a hard time Why working along smarter people is a great business strategy How Dennis has one of our most downloaded episodes of all time What the Topic Wheel is and how to set one up for your business How to get word of mouth so that your greatest hits can work against Twitter, Spotify, YouTube, etc. The proper way to position yourself without selling anything up front Some amazing travel hacks that will save you time and money And much, much more! Contact : Tanner Laycock on Linkedin Blitzmetrics Dennis-Yu.com References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool all the time in our own business, and they have a feature where they will do an in depth website audit, noting everything you can do to up the technical SEO aspect of your site. As of this episode, they have a 7 day $7 trial, so be sure to check it out. Twitter Youtube Facebook Check out our previous episode with Dennis Yu and his Dollar Ad Strategy Our episode with John Corcoran Our episode with David Gonzalez

S1 Ep 199Gregory Elfrink - How To Buy and Sell Online Businesses
Gregory Elfrink is the Director of Marketing for Empire Flippers, a marketplace where you can buy and sell your online business. Gregory is a content badass, and in this episode, you’ll hear how he went from working 18 hours a day at a super demanding job to living a digital nomad lifestyle, working with a sweet company that understands the pulse of the digital landscape and what makes a website valuable in today’s market. You’ll have some a-ha moments as Gregory explains how the intricacies of selling a business is similar to selling real estate, what to look for if you are considering adding an online business to your asset portfolio and the key things to effect if you plan on selling your own site at some point. After listening, go check out our conversations with Stephen Esketzis and Nate Broughton for more insight on content marketing and SEO strategies, to assure that your own piece of online real estate is functioning at its full potential. “Don’t look for the perfect business. It’s the business that has the flaws, where all the opportunity lives for the most part.” - Gregory Elfrink Some Topics We Discussed Include: How to buy a website that will be a passive income stream What sort of things to look for when purchasing What are things to get in place if you are selling How to value your company What is one of the most important skills for any business How to be strategic with your digital asset purchases How to flip your websites and use the gains for the highest ROI The State of the Union for digital assets And much, much more! Contact Gregory Elfrink: LinkedIn Facebook References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool all the time in our own business, utilizing such tools as Competitor Analysis and the Content Tap to see what keywords competitors are ranking for as well as how they are getting traffic. As of this episode, they have a 7 day $7 trial, so be sure to check it out. Drive by Daniel H. Pink Empire Flippers 6 Different Types of Buyers Gregory’s blog series - for popular online business models. Get the State of the Industry Report The debt snowball post The Definitive Guide to Deal Structuring Adsense Adthrive Media Vine

S1 Ep 198JJ Virgin - Investing In Yourself To Scale Your Business
JJ Virgin is a celebratory nutrition expert, having appeared on the Dr. Phil television show regularly for a couple of years. She’s also been featured on Dr. Oz, The Today Show, Rachael Ray and spent 26 weeks on the New York Times Bestsellers List with her book The Virgin Diet. In this episode we listen to JJ’s story of how she began her fitness career, how a chance encounter with a client led her to reshape her future with amazing results, and how marketing has let her scale her business where she is now assisting doctors and others to get their own marketing dialed in and their personal brands sharpened. JJ is a great storyteller and a smart businesswoman and you will love her personality as she delves into her interesting past, with all its ups and downs. After you’ve listened to JJ’s story and since you probably have a book in you as well (and who doesn’t), be sure to check out our previous podcast where we discuss how we were able to write an entire book in a weekend as well as our podcast with Chandler Bolt, on how to self-publish a bestseller and use it to grow your business. “Everyone looks at success, and they look at that one point in time, everything goes viral. And you’re a success and money is flowing in. But they don’t realize, it’s a massive grind.” - JJ Virgin Some Topics We Discussed Include: How to juggle so many different things with a multitude of businesses How to make sure your business is consistently scaling and growing How Joe & Matt used the “mattress method” when first starting out (it’s not what you think) How to get your brand known How to generate leads especially for health related fields Thunderstorms and 6 pound dogs How marketing sent JJ on an upward path to scale her business And much, much more! Contact JJ Virgin: MindShare Collaborative JJVirgin.com References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool all the time to drum out content ideas with their keyword explorer, and as of this episode, they have a 7 day $7 trial. About once per week, we plug in our URL, and it will tell us the keywords we are ranking for and the traffic volume, which is our low hanging fruit SEO strategy (shhhh). Iconic by Scott McCain Michael Stelzner’s interview with Scott McCain JJ Virgin’s podcast Dr. Joe Mercola The 4 Hour Workweek Allie Brown’s $100k mastermind group Brendan Bouchard The Virgin Diet Business Lunch podcast MindShare Reignite Wellness Our podcast where we discuss how we wrote a book in a weekend Our podcast with Chandler Bolt

S1 Ep 197MaryEllen Tribby - Creating Your Own Inbox Magazine
MaryEllen Tribby is a scalability master and in this episode, listen along as she lays out an amazing business model that she built at Early to Rise. Because of her impressive track record of generating revenues and profits, MaryEllen is known in the Information Publishing world as “The Money Honey.” Her newsletter concept has been replicated over 300 times. MaryEllen gives us a soup to nuts blueprint of how to build a business using her Inbox Magazine concept. She left an amazing corporate position to build her own company using this concept, and is now able to run her magazine as a laptop lifestyle, while traveling all over the world and home-schooling her kids. You’ll love listening to the possibilities as MaryEllen details how to grow your inbox magazine from scratch, provide content even if you don’t enjoy writing, and scale it to new levels. If the takeaways in this episode resonate with you, check out our shows with Doberman Dan and Chandler Bolt for additional publishing ideas for your audience. “The most valuable commodity everyone has is their time. The really successful people know how to spend those 24 hours. One of the main keys to success is if you look at really successful people, they spend their time wisely.” - MaryEllen Tribby Some Topics We Discussed Include: How to build your own business from soup to nuts How to come up with the idea for the magazine What to put in the magazine How long the magazine should be How to get content without writing a word How to monetize and make money off of the magazine How to grow and get new subscribers And much, much more! Contact MaryEllen Tribby: MayEllenTribby.com WorkingMomsOnly.com References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by Ahrefs.com. We use this amazing tool all the time to drum out content ideas, and as of this episode, they have a 7 day $7 trial. They also have tons of free SEO tutorials on their blog or their YouTube channel. MaryEllenTribby.com/evergreen for a detailed approach to all that we discussed. Morning Brew MasterResaleRights.com for PLR content Podnews Google alerts The Slight Edge by Jeff Olson Peter Diamandis’ newsletter Otter app for transcription Wicked Reports Our episode with Doberman Dan Our episode with Chandler Bolt

S1 Ep 196James Altucher - Reverse Engineering How Much Income You Actually Need
Cue the fanboy alarm as we talk to James Altucher, a fellow podcaster who we love listening to, as well as an excellent author whose books we recommend. In this episode you’ll hear James lay out a super practical thought exercise that you can do along with us, to determine a life of wealth freedom, for whatever that means to you in the most conservative way possible to keep that money flowing. James has started 20 companies, 17 of which have failed. You’ll hear how he has gone through some amazing wins and losses, the important lessons he’s learned along the way, and how he has come to realize you really don’t need as much you think, both in terms of physical items and monetarily. James is such a likeable, humble guy and a wonderful conversationalist, we just know you’ll love this episode as much as did. After listening, go check out our conversations with Justin Malek, Lee Rankinen and Nick Loper for more information on podcasting and freeing up your time. “I used to have more rules. My only rule now is - are there people going into this investment with me who are smarter and more successful. If yes, invest. If no, then don’t invest.” - James Altucher Some Topics We Discussed Include: How James sold all of his possessions and lived out of AirBNB’s What happened that one time James had a real J.O.B. How to pick the right investment for angel investing How to determine how much money you actually need How to invest money to live off of it passively How to compare yourself to billionaires the right way How to create this wealth for yourself in a straight line approach Rules for which company to consider when investing And much, much more! Contact James Altucher: James Altucher References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Choose Yourself Book James’ podcast Choose Yourself Guide to Wealth Book AirBNB New York Times article about James’ AirBNB lifestyle Joe Rogan’s podcast Range by David Epstein Peak by Anders Ericsson Outliers by Malcolm Gladwell Mastery by Robert Greene The Rational Optimist by Matt Ridley Sapiens by Yuval Harari 12 Rules for Life by Jordan Peterson The Evolution of Everything by Matt Ridley Tim Ferriss’ show

S1 Ep 195Tobias Rauscher - The YouTube Satellite Strategy
Today we are talking to Tobias Rauscher, a digital nomad traveling the world with a guitar and a laptop and also one of the best guitarists we’ve ever heard. Not only is he a talented guitarist who you should definitely check out, he has created a beast of a YouTube channel with over 35,000,000 views and around 400,000 subscribers. We break down a ton of strategies as to how he got to that point, including his Satellite Strategy which has helped him get a ton of subscribers, views and customers to his courses. This episode is part strategy on how to get your channel rolling and your videos seen, part course creation tips and then a look into Tobias’ digital nomad lifestyle and how he is able to travel around the world while also teaching students online. After you’ve listened, round out your YouTube insights listening to our previous episodes with Brian G. Johnson and John Belcher. “YouTube has this complete ecosystem per country. For example, in Germany you have all these German channels, you don’t even go to the American ones.” - Tobias Rauscher Some Topics We Discussed Include: How Tobias was able to get to over 400,000 subscribers on his YouTube channel How to use the Satellite Strategy to drive traffic to courses The best places to check out if you want to hang with other digital nomads How Tobias is able to set up courses and eventually be more hands off The right way to connect with other content creators to bring more views to your own content And much, much more! Contact : TobiasGuitar.com Tube Excelerator Fanbase Academy The Digital Lifestyle Conference References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everYouTubehing episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Tobias Rauscher’s YouTube channel Four Hour Workweek by Timothy Ferriss The Why You Are Here Cafe by John Strelecky Atomic Habits by James Clear Becoming Supernatural by Dr. Joe Dispenza Keywordtool.io Loom & Vimeo for recording training videos Trello VidIQ Nomad List & Dojo co-working space in Bali ThriveCart & Thrive Themes Memberium Nomad Cruise Optimize Press & Optimize Member Active Campaign Finger Style Guitar Secrets Our episode with Brian G. Johnson Our episode with John Belcher

S1 Ep 194Dustin Mathews - Leveraging Strategic Partnerships To Scale A Business
Our episode with Dustin Mathews of WealthFit was recorded on location at his office in San Diego where he’s got an amazing podcast and video setup. WealthFit is both a podcast and creative training studio, and in this episode we talk about a host of subjects such as growing a podcast, running a business around creating training content, how to have successful partnerships as well as real estate investing and general guidelines for long term financial growth. Dustin has had an interesting path and you’ll hear how he found his way into a variety of ventures sometimes by accident, often times being an inverted newbie, but was still able to come out ahead by talking to the right people and using what knowledge he had in marketing at the time. You’ll also hear Dustin’s take on finding key team members and the important questions he asks them to make sure they are a good fit. After you’ve listened, be sure to check out our past shows we’ve done with Esther Kiss and Scott Carson to give you some additional intake on podcasting and real estate investing. “People are an important part of the equation and anytime you can insert yourself into a chaotic environment is powerful.” - Dustin Mathews Some Topics We Discussed Include: Tips on how to start a podcast How to reach out to your network Ideas on investing the smart way What to look for in potential hires A defining moment and big question that led to Dustin changing careers Some key questions to determine if people will be a good fit for your team How timing and being in the right place at the right time is everything The power of the Dream 100 list And much, much more! Contact Dustin Mathews: GetWealthFit to hear Dustin’s podcasts WelathFit.com LinkedIn Facebook Dustin Mathews References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for every episode we’ve done and will do in the mail, a private forum community, live Q&A calls plus new training videos all the time with us and our guests. Our Dream 100 List Rich Dad, Poor Dad by Robert Kiyosaki The Obstacle Is The Way by Ryan Holiday The Power of Stoicism by Josh Turner Meditations by Marcus Aurelius Stillness by Ryan Holiday The Ultimate Sales Letter by Dan Kennedy Fortune Builders Podcoin Slack Our episode with Esther Kiss Our episode with Scott Carson

S1 Ep 193Therapy Sessions 👥 The Stuff Entrepreneurs Are Scared To Talk About
We’re back again, and on this episode it’s just us as we dive into another round of our Therapy Sessions. First off, we review how we are continuing to be on the forefront of all that is in the podcasting world and how podcasting continues to be a content machine which can lead to so many monetization models such as newsletters, high ticket offers, sponsorships and continuity offers. Next, we are not holding back as we talk about how we both have struggled with stress and anxiety in the past, what we have done and are doing now to combat that, leaving us to feel much better current day. We feel that this is an issue that is not always discussed in today’s world, but really needs to be and we look into our personal lives a little more to talk about the things that all of us, as entrepreneurs deal with along with the practices that have made a big difference in our lives, in our relationships, health and overall well-being. Remember - as entrepreneurs, you are not alone. When you’re done, check out the episodes we did with with Travis Ketchum and Sam Khorramian where we delve into this important topic even more. “Now we have podcasts and Google is indexing not only the show notes / the blog post of that show but they are actually indexing podcasts now. There’s this interesting wave now that.” - Joe Fier “Isn’t it funny how much better business works when you build things people want instead of what you think they want.” - Matt Wolfe Some Topics We Discussed Include: How to deal with struggles and hardships Why we are in the barrel of podcasting now and how to catch that wave Matt’s heartfelt Facebook post and the most surprising outcome about it Why podcasting is not going away and how you can monetize it Why so many people have reached out to us lately to assist them with their own podcasts Tips and method for breathing, journaling and generally taking care of your health And much, much more! Contact : If you are interested in podcast consulting (as of this podcast we are full, but we do have spots open up occasionally) reach out to us at [email protected] . References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Our Last Therapy Session where we talked about podcasting tools How Beer Saved the World Our episode with Travis Ketchum Our episode with Sam Khorramian Youtube Matt’s Facebook post Brainwave app for mediation Michael Woodward’s discussion about micro-experiments Aaron Fletcher’s 3 step process Wim Hof breathing method Roland Frasier’s interview Brene Brown’s netflix special

S1 Ep 192James Schramko - How To Scale Memberships And Retain More Customers
James Schramko is one of only three people who have been on at least three episodes with us. With his podcast at SuperFastBusiness.com James has been dishing out amazing content every week for over ten years. We covered a lot on this episode and it starts with a history lesson of how he’s grown his businesses over the years and it morphed into a conversation about how to keep these members around. He also discusses all these crazy benchmarks and shares how he tracks all his data using Wicked Reports, sharing some things that most marketers never share. If you’re not following James somewhere, go do it. It’s hard not to love this guy, as you’ll hear with so much value on this episode. We also discuss our entire business model as well and our visions for offering value first and how best to accomplish that. Once you are done, be sure to listen to our previous episodes with Aaron Fletcher who also has a thriving membership site and Roland Frasier to round it out. “The mindset aspect is the constant thing as an entrepreneur, if you figure out that game, that’s the difference between having your life of joy or your life of misery.” - James Schramko Some Topics We Discussed Include: How to get people sold into your membership How to keep these members around History of James Shcramko’s business and how he marketed it James’ vital numbers with over 7 years of data using Wicked Reports How James constantly refines and tunes his business The holy grail of conversion The importance of mindset and what you need to consider before raising your goals And much, much more! Contact James Schramko: Super Fast Business References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Wicked Reports a must have addition to your business to maximize your ROI with insights from your traffic Otter.ai Designrr - create ebooks and reports with no design or technical skills needed GoToWebinar Profit First by Mike Michalowicz Getting Everything You Can by Jay Abraham Wabi Sabi by Beth Kempton How To Get Rich - Naval Ravikant James’ daily videos LinkedIn for high conversions with video content The Facebook post that led to other conversations and posts which benefitted James greatly Tropical Think Tank Pro Blogger James’ Silver Circle Mentorship Program Work Less, Make More book

S1 Ep 191Angelo Sisco - The 4 Pillars Of A Bulletproof Business Mindset
On October 15th, 2002, Angelo Sisco was involved in a hit and run motorcycle accident that changed his life forever. In an instant, he went from being a 20-year-old entrepreneur to someone fighting to save his leg and his way of life. After 8 surgeries, two months in a hospital bed, 5 months of daily rehab, Angelo fell into a deep depression. In 2009 he discovered CrossFit and everything changed once again. He had a new focus and a new purpose in life. After he lost close to 100 pounds, he opened up his own Crossfit gym in 2010, helping others to be the best version of themselves. In 2018 Angelo launched Alpha Hippie, a movement to help men find their purpose and grow. He does through his podcast, talks, and his course Masculine Mastery. Angelo Sisco then teamed up with his mentor Jason Leydon in 2018 to create Conquer. Angelo has an amazing, colorful story. Listen as we break down his mission and how he transitioned into this character he wanted to be. He walks us through many ways that you can do the same if you are stuck in your own life and discusses the four main barriers in life that hold us back and ways to overcome them. After you listen, be sure to check out our other episodes with Brian Bradley and Dr. Steve Ruden, for more golden nuggets of wisdom in regards to business and health. “The money helps because it’s your access to education to figure out how to be happy and figure out how to lose weight. People that are in positions they don’t want to be, it’s not because they want to be in those positions per se, it’s because they don’t have the education and awareness to get out of those situations.” - Angelo Sisco Some Topics We Discussed Include: How Angelo dealt having a father in jail while growing up and how this affected him later in life How Angelo lost close to 100 pounds in under a year’s time What happened to make Angelo realize that his business was not growing as fast as he would like, and the changes that turned it around Angelo’s bootstrapped story of how he got his gyms off the ground Mental, physical, emotional and spiritual barriers and how to break them down And much, much more! Contact Angelo Sisco: Conquer Athlete with Jason Leydon Lifestyle Nutrition Alpha Hippie References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for every episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Tribe by Sebastian Yunger Meditations by Marcus Aurelius Cyrus The Great, The Art of Leaders and War by Xenophon Nonviolent Communication by Marshall Rosenberg Gym Jones Crossfit Paul Chek’s Podcast Envision Festival Joe Rogan’s podcast with Naval Ravikant Kolbe index test Our podcast with Brian Bradley And our podcast with Dr. Steve Ruden

S1 Ep 190Mike Dillard - Overcoming Struggles To Create 8-Figure Businesses
Mike Dillard, previously of Self Made Man and Magnetic Sponsoring and now with The Elevation Group has done some amazing stuff throughout his career. Over the past 12 years, he has started three companies from scratch, in three different industries, and grew each of them to more than 8-figures in revenue. Mike has also built an email list of more than 1 million subscribers and grown a podcast to more than 5 Million downloads all from the comfort of his home. He also discusses how he has dealt with anxiety, depression and how building monster companies takes a toll on your body and mind. Mike really opens up and goes down the rabbit hole about how he’s had to change his life. We all have own own struggles and with technology constantly being on, it’s something we can all relate to. You’ll also hear about Mike other ventures that have not been as successful and how entrepreneurship has certainly had its ups and downs. Listen in as he comes full circle and discusses what his vision is for the future and how he can best assist not only those just starting out but others in the trenches as well. When you are done, be sure to check out our other episodes with Marc Acosta-Rubio and John Assaraf who have also dropped some golden nuggets on successful business practices while maintaining both physical health and mental clarity. “I found that all of my most successful business are inspired by my biggest personal problems, and if I have a problem then I’m motivated to solve it, and if I have a problem there’s a very good chance that others have it as well.” - Mike Dillard Some Topics We Discussed Include: How to deal with stress and anxiety as an entrepreneur Mike’s backstory and how he was able to generate $60,000 a month with his first book within 3 months of publishing Why podcasting is so effective Different business models and which ones worked and which ones Mike blew money on How he is self taught and used his knowledge with other people’s money to set himself up for success How his next book will assist fellow entrepreneurs on important, but not often discussed issues Mike’s awesome blurbs of wisdom And much, much more! Contact Mike Dillard: MikeDillard.com - check out Mike’s set to get a free class on how to create a clear vision for your business References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for every episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. The Elevation Group Self Made Man Magnetic Sponsoring The Truth by Neil Strauss Abundance by Peter Diamandis Hacking Growth by Sean Ellis Own The Day, Own Your Life by Aubrey Marcus Money Master the Game by Tony Robbins The Elevation Group Date with Destiny I’m Not your Guru Our episodes with Marc Acosta-Rubio and John Assaraf

S1 Ep 189Neil Patel - Content Strategies To Grow Your Online Brand
We love Neil Patel and basically grew up in our marketing, learning from him and Quick Sprout. While this episode is shorter than our usual ones, there is definitely some gold in here as always, as we discuss the benefits of UberSuggest, how QuickSprout got started as well as Neil’s excellent work ethic and tenacity in distributing so much content on his own. You’ll also hear how, even though he feels he has a few haters (which means he must be doing something right), he is able to ignore pretty much all the negativity and push on through, only taking in anything that can benefit him in the long run. Neil also discusses what he considers would be best practices for just starting out as well as what he does to keep his content fresh and rank continuously with basically no ad spend. After you’ve delved into this episode be sure to check out our previous shows with Paul Clifford and David Sinek, two folks who also know a thing or two about content and SEO. “My philosophy is don’t get bogged down by people saying negative stuff, take that negativity and if you can improve, improve. If you can’t because it’s just opinions and there’s nothing you can use to make yourself better, then keep moving on.” - Neil Patel Some Topics We Discussed Include: How to get backlinks on your site from SEO Why every little bit helps by posting on a variety of sites Some ideas about the future of the internet and where we are headed How to use organic content properly Neil’s list of sites for content linking and how to use each one properly How to deal with haters Neil’s tenacity and his content producing machine And much, much more! Contact : NeilPatel.com Neil Patel Digital References and Links Mentioned: Get the EGP Letter here Our episode with Paul Clifford on repurposing content using automation And our episode with David Sinek discussing SEO and the ultimate content marketing playbook Principles by Ray Dalio (download the app as well) Techcrunch, Search Engineland and Search Engine Round Table QuickSprout Ubersuggest BuzzSumo Google Analytics & Google Trends Subscribers Quora Linkedin Reddit Instagram Pinterest Facebook Twitter Marketing School podcast

S1 Ep 188Navid Moazzez - Affiliate Marketing Using Virtual Summits
Navid Moazzez can be referred to as the grandfather of virtual summits even though he’s younger than most of us. He was one of the first ones out there teaching this format and is spreading the word on these powerful marketing tools. He has reengineered what others have been doing and packaged it into a system which has generated over 100,000 emails in the last 12 months alone, making over 7 figures. Listen to us mastermind on the show as we brainstorm on really cool ways to use virtual summits, and not just the usual ways you are likely used to hearing. Navid gives us a host of ideas on how to repurpose content and how to best create evergreen summits for long term revenue from just one event. He also has an amazing list of tools and recommendations that he uses in his business, and will open up your mind to the possibilities, even if you are just starting out without a huge network. We kept our brainstorming session in this one, because the content is too good not to share! After you listen to this episode, be sure to check out our previous shows with Liam Austin and Amber Spears for even more insight on summits as well as getting affiliates on board. “There’s a lot of gold out there for summits that haven’t been done well or done at all. Many students who saw an opportunity in a market, partnered with someone or did it themselves and just crushed it.” - Navid Moazzez Some Topics We Discussed Include: How to create mini virtual summits How to use them as an affiliate tool The power of the evergreen virtual summit List building How to grow your influence and your network around the Dream 100 concept The various types of virtual summits and when to utilize them And much, much more! Contact Navid Moazzez: ListBuildingSchool.com Navid Moazzez Virtual Summit Mastery References and Links Mentioned: Get the EGP Letter here Virtual Summary Mastery Upwork Process Street Rev.com Streak or Bananatag to see email opens Airtable Dream 100 list Deadline Funnel Convertkit is recommended for beginners Active Campaign which has a lot of ClickFunnels Thrivecart & Thrive Architect Teachable to host courses Vimeo & Zoom Panasonic DH5 camera with a capture card & ATR 2100 microphone Vmix for live recording Active Campaign Drip Pressidium for managed hosting

S1 Ep 187Paul Minors - Tools And Strategies To Be Ultra Productive Every Day
Paul Minors is so passionate about productivity, and manages his time so efficiently, he is able to sell products online, consult, does book reviews, blogs, creates youtube videos and also has a podcast, all this as a solopreneur and without the help of a VA. Couldn’t we all be a little more productive? As someone who makes a living helping others to accomplish this feat, listen in as Paul discusses tips and tricks on how to stay most productive, how he is able to maintain the elusive “inbox zero” and well as how he blocks out his days and weeks in such a way that he actually finds little extra segments of time to do whatever he wants. Paul also has some really insightful ideas on how to manage incoming emails and receipts using a combination of tools and apps for yearlong organization. You’ll find out he reviews his workload on a Friday to set him up for success the following week as well as his thoughts on a theme for the day. After you listen to all the time saving information, you’ll be sure to have extra time on your hands to check out our other productivity episodes with David Allen and Henry Evans. “The perfect system is the one you design for yourself and actually follow.” - Paul Minors Some Topics We Discussed Include: Tools for increased productivity How to time block your days Batching set ups Interesting ways to leverage podcasts A useful tool to help write emails quicker and with less typos Paul’s automation technique for tracking invoices How to automate the day to day stuff we all take for granted Paul’s process on how to achieve inbox zero What the 4 D’s are and how to apply them to your inbound emails And much, much more! Contact : PaulMinors.com References and Links Mentioned: Get the EGP Letter here Our podcast with Chris Guerriero who also talks about time management The Four Hour Workweek by Tim Ferriss Start With Why by Simon Sinek The Obstacle Is The Way by Ryan Holiday The Daily Stoic newsletter Asana for time management IFTTT for connecting your apps and devices Zapier for automating workflow Productivitiyist.com Pipedrive CRM tool Zero for accounting needs Boomerang for email scheduling Text Expander Omnifocus YouTube Our podcast with David Allen Iheart Radio Spotify iTunes Anchor

S1 Ep 186Ryan Deiss - Trends To Watch In The Digital Marketing World
Ryan Deiss is CEO and founder of Digital Marketer. He is also the man behind Traffic & Conversions Summit, the largest digital marketing conversion conference in North America, which will now be held more than once a year in a variety of places. The best selling author, founder of multiple companies collectively employing hundreds around the globe, and one of the most dynamic speakers on marketing in the United States today, he is undeniably a recognized expert on the digital era. Ryan has always been a trend spotter, and every year at T&C, his opening keynote discusses the evolution and future trends for Digital Marketer. Its community has over 15,000 paid members and over a half a million subscribers. The company is on a mission to double the size of 10 thousand businesses by 2020. In this episode, Ryan discusses the history of Digital Marketer along with his plans for the future which coincides with the changes to the way marketing has evolved over the years and why this has led to his product team being the largest department in the company. Because of Ryan’s extensive history with digital marketing as a whole, he has a heads up on the industry, where it’s trending and best practices for the easiest ways for customer acquisition and retention. Once you have listened to all this great content, be sure to check out our other episodes with Digital Marketer’s Richard Lindner and Roland Frasier for even more digital marketing insights. “Words matter, language matters, and even though it’s strategy it’s also mindset and what you call things matters. Just be careful of the category you put your business in.” - Ryan Deiss Some Topics We Discussed Include: Where to focus your marketing attention next How to spot marketing trends How they are growing an audience in different fields What they are doing to focus on how to stay ahead of the field Why language is powerful and how you should use it to describe your business The future of Digital Marketer How to approach a new marketing channels Best practices for larger conversions and happier customers for the long term How the structure works behind the scenes And much, much more! Contact : DigitalMarketer.com - sign up for a free account to see how they are building up the funnel discussed in this episode References and Links Mentioned: Get the EGP Letter here for other interviews, our community, an action guide to stay ahead of all things marketing and lots of other goodies! The Wizard of Ads by Roy Williams Also, check out the 100 books every marketer should read on the Digital Marketer blog Digital Marketer Ryan’s brand new product at Praxio.com Traffic & Conversions Summit Facebook groups The first banner ad Digital Marketer’s Lab product ManyChat Drift Spotify Our episodes with Richard Lindner and Roland Frasier