Hustle & Flowchart: Mastering Business & Enjoying the Journey

Sometimes it takes two to launch a business, like brothers Dan & Joe Kalis learned when neither could get off the ground on their own. Joe was too methodical to jumpstart and Dan too erratic to stay in the air. Together though, they’ve made businesses that soar and sell! Dan and Joe started out funding real estate projects and when it came time to sell they learned how to get a deal from every part of their business. They soon learned that salability is an all too common struggle for business owners. Now, with Biz Owner Freedom they are focused on helping established entrepreneurs dramatically and predictably increase the value and salability of their companies. Be aware of the exits as the guys get a masterclass in salability from Dan and Joe Kalis and learn the 2 factors that determine a business's value, the indispensable method to stay salable, and how to sell from a position of power. When you’re done get some more advice about selling and acquiring businesses from our conversations with Carl Allen and Roland Frasier. “The value of your business is one of the best representatives of your quality of life because if you have an unsellable business your life is going to be a drag.” -Dan Kalis Some Topics We Discussed Include: The 8 Leverage Points Of Saleability A great test to discover your business strengths How to avoid getting your Facebook Ads account flagged A perspective shift to find your low hanging fruit Why working less makes your business more valuable The 2 factors that determine a business's valuation How to startup with your exit in mind (everyone has to exit one way or another) The fixable reason 80% of businesses are unsellable Foundations to build a business that sells at 10x or more! The Switzerland Method: every sellable business is using it Advice for crafters or anyone with a business never meant to sell How to hold the power seat when you sell your business Contact Dan & Joe Kalis: bizownerfreedom.com/hustle The Aspiring Entrepreneur Connect on LinkedIn And on Facebook References and Links Mentioned: The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo StrengthsFinder The Abraham Mind Shift Challenge Perry Marshal’s Star Simplifier Lab The Automatic Customer by John Warrillow E-Myth Mastery by Michael E. Gerber Differentiate or Die by Jack Trout Purple Cow by Seth Godin The Star Principle by Richard Koch Play Bigger by Al Ramadan Built to Sell by John Warrillow How To Buy Businesses Without Putting Up Any Money – Carl Allen How To Scale Your Business By Acquiring Other Businesses – Roland Frasier

Four years ago, Los Silva reluctantly let his business partner take over their marketing agency. He tried doing speaking events, some consulting, but it all felt boring until an influencer asked him to help with their social media brand. Within a month, he hit six figures and was finally building a team he was excited to work with. Los is a master team builder. He knows how to hire the right people (not “experts”), train them to excel, and build a workplace that everyone can’t wait to get to in the morning. With his business, he has brought over 5 social media brands way past the 7 figure mark using his own processes to leverage content, influencers, and culture. This episode is like a twofer as Los Silva shares with Matt and Joe both how to build an awesome team and crush it on social media using his processes to train “blank slate” employees, leveraging social content and an influencer’s audience. When you’re done, get some more advice about hiring from Tim Francis and content production with Travis Houston. “I can’t grow without people, that’s always been my logic… I’ve done every job here and everyone here is way better than me now, by far.” -Los Silva Some Topics We Discussed Include: Why long distance relationships don’t work (even in business) The leverage you need before you can scale on social media 3 things to know before your next hire Why “blank slates” are better for your team than “experts” How to share the wealth and have a team that’d work for free Advice for making a fulfilling work culture (not just jobs!) The best service to do your customer support How to manage Influencer Burnout and get on track The most effective content on Instagram right now Keeping your offers “super chill” (it’s how customers like ‘em) An easy hack to build your audience from scratch The one type of account you must focus on Getting every employee to have fun making content Contact Los Silva: The Influence Engine Los Hustle Live Podcast Connect on Instagram Or on Facebook References and Links Mentioned: The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Hire My Mom Leaders Eat Last by Simon Sinek Multipliers by Liz Wiseman Outwitting The Devil by Napoleon Hill Scaling Up by Verne Harnish A Masterclass On Finding And Hiring The Right People – Tim Francis A Unique Content System To Ensure Successful Product Launches – Travis Houston

On his first day at Infusionsoft, Kelsey Bratcher knew this was going to be the last job he ever had. He loved his job, but working all day with entrepreneurs who were raking in millions showed him he could do it too. Now Kelsey is the co-founder of Automatic Practice Profits, host of the Get Automated Podcast, and a freelance automation consultant for numerous clients and businesses. He has saved his own businesses over 8,000,000 minutes using his automation strategies and much more for the people he helps get their work done without breaking their budgets. Just click and kickback as the guys get a masterclass in how to automate your business from cold calls to upsells, using new tools for effective direct mail marketing, and how to build automation mechanisms that drop into any marketplace. When you’re done listening, go get some more automation tips from our conversations with Alan McKenna and Drew Burks. “In online space, there’s a lot of laziness, there’s a lot of cheapness. People are like, ‘I want to spend as little as possible.’ Well, if you spend more you could make more!” -Kelsey Bratcher Some Topics We Discussed Include: Getting out of wage-slavery and into entrepreneurial freedom The different types of automation triggers A sales method for high-conversion events Behind the scenes at Infusionsoft 3 steps to get as many attendees as possible Using direct mail marketing to find affluent clients How to automate the backend (there's so much you can do with your leads!) Tips for improving your SMS marketing A tool to automate your client contracts Using Zapier to prototype your automation ideas The latest automation tools (plus features on the horizon) Which funnel software has the best page loads How to build mechanisms that drop into any marketplace Contact Kelsey Bratcher: Get Automated Get Automated Podcast Connect on Facebook Or on Instagram References and Links Mentioned: The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo pipedrive Autopilot Every Door Direct Mail Postalytics PandaDoc calendly SendGrid Copper Instapage Clickfunnels No B.S. Direct Marketing by Dan S. Kennedy Duct Tape Marketing by John Jantsch The E-Myth by Michael E. Gerber The Blueprint To An Automated Followup Process – Alan McKenna How To Automate Sales And Drive Traffic – Drew Burks

When the financial crisis hit in 2008, Michael Woodward was in a bind. His work as a minister could no longer pay the bills, so he joined a friend in a new web venture to make ends meet. He was an entrepreneur out of necessity, but it tapped into something at his very core. Michael still loves pastoring, but now he mostly does it with fellow entrepreneurs. He founded jumbleThink to continue his passion by helping people and businesses use their innate creativity, ideas, and sound strategies to attain their dreams. He is an expert at breaking old, calcified thought patterns and using sustainable experiments to craft a better future for you and your business. Listen in as the guys get some actionable methods to start finding your best ideas, gaining the perspective to turn a big fail into a mega win, and using micro-experiment to improve both your life and business. If you’d like to hear more about jump-starting your path to your dreams, check out our conversations with Brad Spencer and Ori Bengal. “Simple is usually what the customer wants and if you can solve their problem then you’re going to have market share… the problem is most people solving it are over complicating it for the customer. Just make it easy for me!” -Michael Woodward Some Topics We Discussed Include: Making your business simple to maximize profits (and your sanity) How to keep perspective and stop missing what’s obvious Knowing when you’re a slave to your creation because it’s time to pivot Aheri: Biblical wisdom for picking your best future Getting over that “hustle and grind” BS (no one is super-human!) Micro-experiments to jumpstart your journey to your dreams What you need to leverage for sustainable experiments The biggest lie that is ruining your business Why your biggest fails could have been your biggest wins A 5-step Dreamer’s Guide to start experimenting today How to craft your podcast season by season Following your purpose, not what you “should” do Contact Michael Woodward : jumbleThink jumbleThink Podcast The Dreamer’s Method Guides Idea Camps Connect on Facebook Or on Instagram References and Links Mentioned: The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo The Dream Giver by Bruce Wilkinson How To Find And Focus Solely On The Things That Suit You Best – Brad Spencer How A Habit Of Daily Art Turned Into A Dream Career – Ori Bengal

We welcome back Brad Costanzo for another round of our mash-upped podcasts. This time we’re geeking out about real tactics to change your mindset and let yourself imagine actionable ideas. Then we dive into Brad’s processes on how to pick the ideas that will take your business to the next level. Brad is a good friend and business partner here at The Hustle & Flowchart. He’s been branded as an “idea guy,” which means he knows how to spot, create, and capitalize on multiple business opportunities at once. He has been consulting for companies, and even experts, to scale and grow their businesses for years while helping entrepreneurs do the same thing with his podcast Bacon Wrapped Business. When you’re done listening, don’t forget there’s two more bacon wrapped episodes to nom on. And then go get some more mindset advice from Christy Whitman. “I don’t think thinking outside the box is the answer, that’s a faulty way to go about coming up with ideas. I think you need to get a new box.” -Brad Costanzo Some Topics We Discussed Include: Why you need to take your focus off execution How to stop aborting your best ideas too soon A 4-step process to pursue the right ideas Balancing your internal critic with your optimist How to get free of “fixing problems” and find real solutions Using constraints to brainstorm powerful ideas The type of thinking that separates entrepreneurs from the pack Why physics and knowledge can solve any problem Tactics to shift your mindset (not just woo woo stuff) Getting on the journey of sucking less Defining criteria for an idea you’ll actually see through Find out if you are a laser or a floodlight How to know if your current “problem” is really a symptom of deeper business troubles Contact Brad Costanzo: Bacon Wrapped Business baconwrappedbusiness.com/bwhustle/ Subscribe to Brad on YouTube Or connect on Facebook References and Links Mentioned: The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Otter Voice Notes WAVVE Stencil OmniFocus Day One Wicked Reports KOLBE Michael Simmons’s Mental Model Of The Month Club Joe Rogan Experience #1137 - Duncan Trussell This Is Marketing by Seth Godin Refuse to Choose! By Barbara Sher The Power of Moments by Chip Heath and Dan Heath Get A Grip by Gino Wickman Ready, Fire, Aim by Michael Masterson Bacon Wrapped Hustle Session 1 – Brad Costanzo How To Build A Huge Network And Buy Businesses For No Money Down – Brad Costanzo How To Keep Your Brain Focused On Abundance – Christy Whitman

There’s never enough time to get all the knowledge Roland Frasier has bubbling off his brainpan, so we had to bring him on for another round for advice about acquiring companies to effectively scale your business no matter what stage you’re at. Don’t worry, a round 3 is already in the works! For those not in the know, Roland is a world-famous dealmaker who started in real-estate when he was 18 and now advises over 150 major companies on how to monetize and grow their businesses. He is also passionate about entrepreneurs and gives them the tools and knowledge they need through DigitalMarketer.com and The Traffic & Conversion Summit, which we attend religiously every year. We are still trying to digest the wealth of actionable advice Roland dropped on us in this hour, like how to plan a multi-exit strategy for that big payday, selling one company to scale all your other companies, and buying a huge, targeted audience for practically nothing. After you’re done, you’ll definitely want to check out our previous episode with Roland Frasier, then follow up with Carl Allen. “I don’t think there’s a faster way to get into a business... or to grow your business than to buy one that already has what you want.” -Roland Frasier Some Topics We Discussed Include: Breaking news about The Traffic & Conversion Summit! How to plan a multi-exit strategy for that big payday Mining potential buyers for your business goals Using one sale to scale all your other companies The 7 categories of good acquisitions How to buy a huge, targeted audience at 1/100th of what it’d cost you to build it yourself The Law Of Price And Terms that dictates negotiations 8 ways to buy a business with no money down Get a software team for less than hiring them yourself (and they start tomorrow!) Qualities that all successful people share in common Setting goals that expand your life and your business A method for giving effective presentations to small crowds How to reverse engineer a path to your biggest dreams Contact Roland Frasier: RolandFrasier.com Business Lunch Podcast Digital Marketer Follow Roland on Facebook Or on Instagram References and Links Mentioned: The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo The Hustle & Flowchart T-shirts Traffic & Conversion Summit 7 Days Out John D. Rockefeller by John D. Rockefeller My Life And Work by Henry Ford Be My Guest by Conrad N. Hilton The Virgin Way by Richard Branson A Step-By-Step System to Decide Which Opportunities To Pursue – Roland Frasier How To Buy Businesses Without Putting Up Any Money – Carl Allen

For years, Danielle Town was practically stuffing the money she made as a start-up attorney under her mattress, even though her father is a famous investor. When the stress of her job was making her severely ill, her dad told her it was time to take that cash and make it work for her. Now Danielle has discovered the secret to transforming financial fear into financial freedom. She is a New York Times bestselling author and avid personal investor, guiding countless people to overcome their reluctance in investing and put their money where their values are through her newsletter, courses, podcast, and books. Time to take a peek at your savings account as Danielle shows Matt and Joe how to get over their fears of investing money, the best tool out there to invest on your own, and 4 principles to pick the right stocks. When you’re done, get some more financial advice from our conversations with Phil Town and Jason Rotman. “Okay, this investment practice is not just about money, it’s about me and my life and being connected to my family and supporting my family...” -Danielle Town Some Topics We Discussed Include: How to cure your fear of stock investing Why hoarding money is losing money Great tools to invest on your own with minimal fees The greedy reason most financial managers keep you in fear mode How to grow as a person while growing your assets Getting out of the job-zone and into the living-zone Transforming the financial industry with socially conscious investing Experts with the best how-to advice for financial independence How to recognize when a stock is on sale What you need to do before putting down real money 4 principles to find the right investments for you An action plan for first-time investors Contact Danielle Town: DanielleTown.com Invested by Danielle Town InvestED Podcast Follow Danielle on Instagram Or on Facebook References and Links Mentioned: The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Rule #1 Investing Stefanie O’Connell Erin Lowry’s Broke Millennial Investment Biker by Jim Rogers Investing Between the Lines by L.J. Rittenhouse Rule #1 by Phil Town Payback Time by Phil Town How To Find Stocks That Are Undervalued And Create Financial Freedom – Phil Town How Anyone Can Daytrade Stocks As A Side Job – Jason Rotman

In 2006, as Dave Woodward sat in an event hosted by Russell Brunson, it was slowly dawning on him that internet marketing would soon be the only game in town. So when Russell announced there was a signup sheet for anyone willing to buy him lunch, Dave ran to the table and put his name in every spot. Now Dave is Chief Revenue and Business Development Officer of ClickFunnels, the leading software service providing entrepreneurs around the world the ability to design, build, and analyze any type of sales funnel they can dream of. Oh, he also happens to host the wildly popular Funnel Hackers Radio Podcast too, where he shares marketing secrets with the famously engaged ClickFunnels community he helped build. Get ready as the guys hear all about the latest strategies Dave Woodward uses to provide value and build community with 30-day challenges, a new peer-to-peer customer service system, and using pretzels to get his dream guest on his podcast. When you’re done, get some more funnel tactics from our talks with Josh Haynam and Bastian Ernst.

2018 has been one hell of a year for us and we’re super excited to share what we’ll be bringing you next year, plus predictions for what 2019 has in store for your business. We’ve loved making our business more accessible to our listeners over the past year and we’re doubling down in 2019. We have a new course in the works, mobile apps, marketing software, a live event, and much more. As always, we’re letting you in on all the strategies we’re using to leverage our content and get out from under the doom and gloom that’s descending on the old ways of doing business. On this episode, we also go into what we think is going to be the new best practices in 2019, how to get your highest revenue with small, focused audiences, and the counter-intuitive industry shift in what makes a company valuable. Still want to know more about what makes The Hustle & Flowchart tick? Get in our heads with our recent Therapy Session, listen to our 100th Episode, or learn about our Journey To Seven-Figures. “What most people go and do is target this broad audience where they think their ideal customer lives… but there’s a S#@% ton of your not-ideal customer in there!” -Matt Wolfe “Step back before you make a campaign… actually think about giving value and understanding what people are interested in.” -Joe Fier Some Topics We Discussed Include: 2019 online behavior trends and how to make them work for you The new personality assessment that leveled up our productivity How to customize your journal to answer your most pressing life and business questions The one answer to every problem plaguing your marketing strategy How we use retargeting to boost revenues Why 1,000 fans are all you’ll ever need The new apps we’re launching for all our businesses What metric is most valuable to investors (it’s not cash flow anymore!) How to take control of the audience you’re building Why 2019 is the year to make a big mobile play How we’re going to make segmentation super easy for you The live event we’re planning to host this year Why info sales are no longer viable and what to sell instead A coupon code for our loyal listeners! References and Links Mentioned: The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Hustle & Flowchart T-shirts Project EVO Therapy Sessions – Getting Real On What We Struggle With The Biggest Lessons Learned Growing A Podcast Our Journey To Seven-Figures (The Complete Story) A Masterclass On Finding And Hiring The Right People – Tim Francis How To Find And Focus Solely On The Things That Suit You Best – Brad Spencer

As a self-proclaimed podcast fanatic, Trevr Smithlin always wanted to find a way to help out the industry. First, he made an app that added visuals to podcast episodes, but for some reason, it didn’t sell. Then he thought, why not try something he was already good at? Trevr founded AndertiseCast to streamline the clunky process of advertising in the podcast industry. His business has finally made it simple to manage campaigns, sponsor shows, and target audiences so that advertisers get results and podcasters get the revenue they need to focus on what they love. On this episode, Matt and Joe get all the facts out of Trevr about how to build your podcast to land sponsors, picking the right podcast for your advertisement, and how to leverage episodes to increase revenues. After you’re done listening, go check out our talks with Nick Loper and Justin Malik & Lee Rankinen for more tips to make a successful podcast. “You gotta take this thing super seriously if you want this to be your business… and there are new mechanisms to get to that level.” -Trevr Smithlin Some Topics We Discussed Include: The different metrics to measure a podcast’s influence What the next wave of podcast content is going to be How to make your podcast a revenue channel you always control Ways to leverage social networks to improve ad revenue Cross promotion strategies for seamless advertising How to know the perfect episode length for your audience An easy advertising campaign to jumpstart a new podcast The number of listeners you need to gain sponsorships How to pick the right podcast to sponsor Tricks to turn the episodes you sponsor into evergreen advertisements The latest targeting to keep your ads on current, relevant content How to get your ad on a popular podcast (even with a small budget!) Contact Trevr Smithlin: AdvertiseCast Create Photo Calendars Connect on LinkedIn Or email him: [email protected] References and Links Mentioned: The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo The Sales Acceleration Formula by Mark Roberge Google And YouTube SEO Strategies For 2019 – Brian Dean Side-Hustles To Make Money In Your Spare Time – Nick Loper How To Create A Massive Podcast Without Creating Your Own Content – Justin Malik & Lee Rankinen

Sure, we get our guests to open up about the struggles they faced while building their businesses all the time. But it’s not so often you get to hear about our own struggles as we’ve brought you The Hustle & Flowchart week after week. We’ve been getting a lot of feedback we should share more about what goes on when the mic is off and we’re feeling ready to deliver. On this episode, we dive deep into the things we’ve kind of been scared to get vulnerable about with all of you this past couple of years. We not only go into the struggles we have “behind the scenes,” we also expose the anxieties and thoughts we may not be proud of, but hey, it’s us. Plus we’ve learned a lot this year about what we really want out of life and our business and we’re excited to share our methods for personal growth with you too. We hope this episode gets you considering what business goals actually get you the life you want, the value of your health, family, and wellbeing, and where you really want to be aiming your mental energy. When you’re done listening, go check out that time Joe shared about his ayahuasca ceremony and our talk with Dan Kuschell that pushed our insight to the next level. “We’re not a freakin’ push button podcast.” -Joe Fier “Shut off the idea others are judging you and your happiness quotient skyrockets.” -Matt Wolfe Some Topics We Discussed Include: Getting to that real talk and being vulnerable, not me-me-me ego stuff When Matt passed out at a conference and his resulting health scare Joe and his wife having the baby they were fostering for 15 months go back The struggles at every level of success (they get grander too!) How to be grateful even in the hard times Keeping your life and your business simple and fun Using a journal to “wash your brain” and get in the flow Answering the 3 big questions: What you want, who you are, and what you stand for Matt and Joe’s results and insights from the Kolbe Test Getting your perspective to shift when you’ve been hustling too much 8 big lessons from Matt’s journal, plus a few more Learning a lot about a lot, because the most successful entrepreneurs are polymaths How to use empathy to get the right mindset in life and business Why it’s crucial to a have a personal reason to make more money References and Links Mentioned: The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Day One Journal FlashNotes Kolbe Test Refuse to Choose! by Barbara Sher Mind Altering Substances – Matt Wolfe & Joe Fier 3 Questions To Base All Your Decisions Around – Dan Kuschell A Masterclass On Finding And Hiring The Right People – Tim Francis How Any Business Can Implement The RBMTO Framework – Amish Shah

After years in broadcasting, Sunny Lenarduzzi was starting to feel like her head and her heart were getting mismatched. Tired of working for other people’s agendas, she decided to say, “Screw it! I’m going to start my own business.” Now Sunny is an expert at creating thriving brand strategies using video marketing. She helps both corporation and thousands of entrepreneurs create impact and scale their business using online video. Forbes Magazine named her one of the 20 must watch YouTube channels that will change your business. Pretend like the camera is rolling as Matt and Joe learn Sunny Lenarduzzi’s methods for creating a month worth of content in just two hours, getting comfortable in front of the camera, and discovering your personal brand style. When you’re done, go check out our talks with Tom Breeze and Marshall Wayne to get more YouTube and brand building strategies. “We live in such a weird time right now... there’s such value on being a real human being and being yourself and transparent.” - Sunny Lenarduzzi Some Topics We Discussed Include: How to methodically design your brand What you already need to be doing before you get brand focused A simple way to make your brand recognizable across platforms Why high-production doesn’t connect with viewers (plus what does!) How to cope with Redlight Syndrome and get comfortable on camera 2 lists that will reveal the perfect content for your channel The latest changes in how YouTube ranks videos Leveraging your audience to get long-term revenue growth The HOT Script Formula that makes a month of content in just 2 hours How to get viewers off YouTube and onto your site A simple system to make $100,000 from one video Discovering your personal style to build an ideal audience Contact Sunny Lenarduzzi: SunnyLenarduzzi.com Sunny Lenarduzzi on Youtube The Sunny Show Podcast Connect on Facebook Or on Twitter References and Links Mentioned: The Perpetual Audience Growth Course – (Limited Discount!) Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo ScreenFlow The Four Agreements by Don Miguel Ruiz Rocket Fuel by Gino Wickman The Fire Starter Sessions by Danielle LaPorte A Step-By-Step Guide To Profitable YouTube Advertising – Tom Breeze How To Build A Movie Star Brand For Yourself – Marshall Wayne

In 2012, when Brian Dean founded Backlinko, SEO was a vague science. There was very little real advice out there, which is why he decided to share the strategies he had developed learning the hard way. Just a few months in business and Brian knew he was onto something. Now marketers from Apple, Disney, IBM, and more are loyal readers of his weekly newsletter. And his blog is one of the first places people turn to when they need practical, actionable advice for their online business. Get ready as Matt and Joe get the latest advice from Brian Dean about how to optimize your videos on YouTube, make super shareable blog posts, and what is going to change for SEO in 2019. When you’re done listening, go check out our talks with David Sinick for more SEO strategies and Brian G. Johnson to jumpstart your YouTube channel. “There probably are a couple things that are unique to you… so double down on what works and cut out what doesn’t.”- Brian Dean Some Topics We Discussed Include: What sites that struggle with SEO are forgetting to do The 2 factors you must optimize, even if you mess everything else up! 80% of YouTube views come from this (and it isn’t search) A trick to nudge your viewers into the rabbit hole The ideal video length for a top ranking video What to do in the first 15 seconds of any video The PPP formula to improve view time and rank your channel Pattern Interrupts: what every successful channel is an expert at Why “telling stories” isn’t working and what to focus on instead How to use text to improve screen attention Why YouTube is going to be even more competitive next year The new ranking factor that is going to be foundational to any SEO strategy The Skyscraper Technique: how to blog once a month and outperform daily bloggers Contact Brian Dean: Backlinko The Skyscraper Technique Link Building Strategies: The Complete List Content Marketing for SEO Tutorial Connect on Twitter And on YouTube References and Links Mentioned: The Perpetual Audience Growth Course – (Limited Discount!) Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo SEMrush Ahrefs Yoast Under the Black Flag by David Cordingly New Rules for the New Economy by Kevin Kelly The 4-Hour Workweek by Timothy Ferriss Passive Income Hacks & The Legalities Of Running An Online Business – Dana Robinson The Ultimate SEO and Content Marketing Playbook – David Sinick How To Start A Profitable YouTube Channel From Scratch – Brian G. Johnson

When mental healthcare for veterans started being gutted, Andrew O'Brien was one of the first to lose his paycheck. He had loved speaking at army bases all over the world, but he also knew he didn’t want to work for anyone else ever again. Andrew used what he had learned when his personal story made international headlines to create his own PR firm to help businesses and entrepreneurs get in the limelight. He has gotten his clients into every kind of media outlet from local television to Forbes Magazine. And now he’s sharing his methods and training thousands in how to stand out in the crowded media stream. Listen up as Andrew O'Brien tells the guys what you need to do to get noticed, the five steps to effectively cold call media outlets, and what you should practice before going on camera. If you’re still in the zone, go check out our talks with David Schloss and Steve Gordon to get more advice about building your network and getting noticed. “A big thing I tell everybody is if you want to stand out be honest, so I’m going to be honest…” - Andrew O'Brien Some Topics We Discussed Include: Newsjacking: the best opportunity for your story to get noticed Why you should be terrified of what you want to say on air Think your life’s not interesting? Well, that’s BS! The stories that always stand out in this false-truth era What the biggest influencers aren’t talking about Why you don’t need to feel like you’re exploiting the news HARO: The mindset you need to connect with reporters Doing the “sniper approach” for your PR campaign A tool to build your email list from the media outlets you appear on The 5-step template to be the one email out 100,000 that gets a callback What to practice before going on camera The 3 types of media staff and what they want to hear from you Contact Andrew O'Brien: Perfect Media Pitch Training Vetpreneur Tribe on Facebook Leveraged Influence References and Links Mentioned: GenM (Sponsor) – Find marketing apprentices for $50/mo New Media Summit Expert Secrets by Russell Brunson How To Promote Affiliate Offers Using Facebook Ads (And Not Get Banned) – David Schloss How To Automate Networking And Referral Generation – Steve Gordon

At 37 years old, Carl Allen was holding his firstborn son in his hands when he told his wife, “That’s it, I’m retiring!” He quit his job in corporate acquisitions, but retirement only lasted a few weeks. That dealmakers itch needed to get scratched, but was there way to buy companies all by himself? Now Carl is an entrepreneur, investor, and corporate dealmaker who has worked on transactions worth over $50 billion. He is one of the world’s premier experts on buying and financing small business acquisitions and coaches entrepreneurs all over the world to buy small businesses rather than starting new ones. Put your personal assets aside as Matt and Joe get their financial mindset torn down and reimagined by Carl Allen, who lets them in on how to buy businesses with other people’s money, find sellers with the right mindset, and 3 ways to make a leveraged buyout and grow your new business. If you want to know more about buying, growing, and selling businesses check out our talks with Brad Costanzo and Paul Lemberg. “All the reasons why startups fail: you got no employees, no cash flow, no reputation… Go and buy an existing business, it’s got all that stuff!”- Carl Allen Some Topics We Discussed Include: The lateral thinking you need to buy businesses with other people’s money What to do the one day a year you actually visit your business Which sectors are ideal for leveraged buyouts 2 things every business you buy must have How to find sellers with the ideal mindset and what to offer them The 21% of businesses you want to avoid buying 3 ways you can make a buyout and grow your new business Why buying a company is the best way be innovative A 10 step system to pick, buy and sell a business for profit How to find the GM or CO to run your business day to day Optimizing your businesses to weather any geopolitical storm 3 steps to grow revenue and cut costs in just 7 days Contact Carl Allen: Ninja Acquisitions Business Buying Webinar Connect on Facebook And on YouTube References and Links Mentioned: GenM (Sponsor) – Find marketing apprentices for $50/mo BizBuySell Get A Grip by Gino Wickman Traction by Gino Wickman Rocket Fuel by Gino Wickman The E-Myth by Michael E. Gerber Barbarians at the Gate by Bryan Burrough How To Build A Huge Network And Buy Businesses For No Money Down – Brad Costanzo How To 10x Your Company’s Growth – Paul Lemberg

Back in 2010, Mike Rhodes was at a conference in Maui. For the past six years, he had been experimenting, testing, and studying to find out what made Google Ads tick. When he stood up and presented his strategies, everyone knew this was the guy to follow. And his little agency in Melbourne was about to explode. Perry Marshall tapped Mike to co-author the Ultimate Guide to Google AdWords, now in its 5th edition, which placed him as the leading expert on Google advertising. Now his agency is what he always wanted it to be: the only place to go when you need to most up to date training possible about the world’s largest ad platform. Keep your notebook handy as Matt and Joe get barraged with the seemingly infinite strategies Mike Rhodes has developed, like how to get your remarketing on the competition’s sites, what to do in your brand’s first 3 months on Google Ads, and what Google has in store next year. When you’re done, listen to our talks with Tom Breeze and Ralph Burns to get more ad strategies for your business. “Know your #@%$ numbers. Know why you’re trying to hit the number you’re trying to hit.” - Mike Rhodes Some Topics We Discussed Include: The best Google Ad courses to take (they aren’t Google’s) How to know if maximizing your profits is actually the wrong move A new, amazing kind of targeting that Google is rolling out next year One trick to get your remarketing on your competitors’ sites What to expect your first 3 months with Google Ads The questions to ask yourself before you look at the data How to see outliers in your data, because that’s where there’s an opportunity What AI is an expert at and what it isn’t How to use scripts to prevent hackers from stealing your traffic The 2 kinds of data you ever need to look at Where you need to be digging in to get more data How to automate notices about changes in your traffic Contact Mike Rhodes: AgencySavvy.com/hustle Connect on Facebook Or Twitter References and Links Mentioned: GenM (Sponsor) – Find marketing apprentices for $50/mo The Display Grid Occam’s Razor Blog Leads Hook Free AdWords Scripts Singularity University Abundance Insider Ultimate Guide to Google AdWords by Perry Marshall & Mike Rhodes Thank You for Being Late by Thomas L. Friedman The Inevitable by Kevin Kelly 21 Lessons for the 21st Century by Yuval Noah Harari AI Superpowers by Kai-Fu Lee Prediction Machines by Ajay Agrawal Principles by Ray Dalio Bold by Peter H. Diamandis The Singularity Is Near by Ray Kurzweil How to Create a Mind by Ray Kurzweil A Step-By-Step Guide To Profitable YouTube Advertising – Tom Breeze This Is The Future Of Facebook Advertising – Ralph Burns

Twelve years ago Dan Kuschell was in the hospital, suffering a sudden health crisis. That’s when he encountered the 3 questions that made him restructure both his business and his life. Sure, hundreds of employees sound great, but is it what you really want? Dan realized there is a simpler way to maintain success and now, after founding eleven companies of his own, that’s what he does for his clients. He helps businesses connect the dots, see their blind-spots, and get unstuck by implementing unique sales & marketing systems. Learn some of Dan Kuschell’s many strategies to both simplify and grow your business as he lets Matt and Joe in on the 3 questions he always asks himself, the 8 values that he and his business live by, and how to choose which opportunities to follow. When you’re done listening, get some more marketing strategies from Billy Gene Shaw and Curt Maly. “When you get clear on your values then what’s most important is not what you do… it’s what you say no to.”- Dan Kuschell Some Topics We Discussed Include: Why trying to be “better” puts your business at risk How small businesses can generate buying climates (just like Apple or Starbucks!) A tip to make your elevator pitch simple and insanely effective The 3 critical questions that define your business and your humanity Why “people pleasing” prevents you from scaling A new tactic to get breakthrough traffic The 2 elements you need to magnify your results A rule to follow when choosing different opportunities “Avail-Ability” is what it all comes down to CHAMPION: The values for a successful life (and for your business) A far-reaching ad strategy that costs just pennies The kind of offers that are nothing but trouble for your business Contact Dan Kuschell: Growth to Freedom Podcast Champion Business BluePrint Connect on Facebook Or Twitter References and Links Mentioned: GenM (Sponsor) – Find marketing apprentices for $50/mo Beyond 8 Figures Podcast Never Split the Difference by Chris Voss Tested Advertising Methods by Caples & Hahn Think and Grow Rich by Napoleon Hill Unique Facebook Ad Strategies That Are Making People Rich – Curt Maly How To Use Video And Strategic Advertising To Be Everywhere – Billy Gene Shaw

He used to be a creative kid, even headlined the local heavy-metal club when he was older, but somehow Steve Glaveski ended up in corporate banking, staring at the vacant office spaces in the corner. That’s when the business idea that would get him work and lifestyle freedom finally hit. Steve founded Hotdesk, one of the first office sharing companies in Australia, which brought in the revenue he needed to transition from corporate life to spending his time pursuing what he loves. Now he’s teaching people how to make entrepreneurship part of their lives too, not only adults but also kids young as 8. Kids who are already raking in thousands a month from websites started in his classes. Listen in as Steve Glaveski tells the guys how to get your mind and business in shape to jump out of your day job, the right tests to find out if you have a viable business, and how a cold shower maximizes your productivity. When you’re done, get more advice about how to free yourself from the rat race with Corona Brady and David Allen. “A lot of the time we hold ourselves back... because we’re scared of how it might make us feel if we fail, but if you’re cool with that it just opens you up to so much more.”- Steve Glaveski Some Topics We Discussed Include: How to get the funds to quit your job The biological predispositions that most entrepreneurs have 3 things your mindset needs to make the jump A method to test your product for free (before you double down on the wrong idea!) Why “vision” is necessary to shoot down the competition The habits from your day job that are holding you back How to know you’re making too much work for yourself PCOATS: A framework for max productivity (H&F Exclusive) Why you should take a cold shower every morning What tasks you need to outsource to get your business off the ground Crafting ads that will also refine your product How to use a podcast to get you access and scale your business Contact Steve Glaveski: Employee to Entrepreneur by Steve Glaveski (Out Jan 9th!) Employeetoentrepreneur.io Collective Campus Lemonade Stand Future Squared Podcast Steve’s personal site Or connect on Twitter References and Links Mentioned: GenM (Sponsor) – Find marketing apprentices for $50/mo The Joe Rogan Experience Atomic Habits by James Clear The Undercover Economist by Tim Harford The 4-Hour Workweek by Timothy Ferriss Mindset by Carol S. Dweck Meditations by Marcus Aurelius The Daily Stoic by Ryan Holiday The Obstacle Is the Way by Ryan Holiday Daily Habits To Manage Overwhelm And Stress In Your Life – Corona Brady How A Simple New Habit Will Change Your Life And Reduce Your Stress – David Allen

When his real estate business tanked in 2007, Travis Houston had to move back to his mom’s house in dreary Oregon. Then he spent six months readying to launch his first online product, which ended up a total failure. But he also learned exactly what content he needed to make his next launch a success. Travis has refined his methods over the years and distilled them into simple, actionable steps to make content that sends products soaring. He has helped launch many profitable health and nutrition businesses and put three of his clients’ books on the New York Times Bestseller List. Listen in as Travis Houston lets Matt and Joe in on his foolproof formulas to make your launch A.W.E.S.O.M.E., the best metrics to analyze your data, and the new tools he uses to get ahead of the competition. When you’re done, check out our interviews with Curt Maly and Chris Mercer to learn about more tools and strategies that will simplify your business. “It’s not only about math… We are entrepreneurs because we have really good business intuition. If I combine the math with my business intuition, that’s when the magic happens.”- Travis Houston Some Topics We Discussed Include: The 1:3:15 system that makes successful launches simple A quick funnel to jumpstart your launch How to make the right “lures” for your audience The essential personality types to keep in mind when copywriting What to do with your best, unique content A system to craft 45 perfect ads for your product The YouTube ranking tool that will outstrip your competition What metrics you need to keep your eye on 7 steps to launch your product into the stratosphere How to use The Telepathy Triangle to make great content 5 columns you need to find the right keywords The amazing secret that gets your content seen on Medium (We had to pry this one out of Travis!) A quarterly planning method that gets more done in 90 days than most companies will do all year Contact Travis Houston: Make Marketing A.W.E.S.O.M.E. Podcast Quarterly Scorecard Connect on Facebook Or Twitter References and Links Mentioned: GenM (Sponsor) – Find marketing apprentices for $50/mo Click Bank Airtable Adskills Measurement Marketing Google’s Data Studio vidIQ TubeBuddy Think and Grow Rich by Napoleon Hill Grow Rich With Peace of Mind by Napoleon Hill Breakthrough Advertising by Eugene M. Schwartz The Advertising Solution by Craig Simpson Scaling Up by Verne Harnish Done For You Marketing Help For $50 Per Month – Moe Abbas Unique Facebook Ad Strategies That Are Making People Rich – Curt Maly You’re Using Google Analytics Wrong And Here’s A Better Way – Chris Mercer

After building one of the biggest renovation businesses in Canada, Moe Abbas was still in his twenties and wondering what to do next. He had always thought traditional education was, at best, a dubious deal. Plus, his favorite part about his job had been training interns into full-time employees. Two years ago Moe co-founded GenM, which is already changing both the way students find jobs and businesses get the talent they need. Not only offering a new, affordable path to gaining expertise but a business that is reviving the old concept of apprenticeship for the digital age. Listen in as Moe Abbas shares with the guys how invaluable apprentices can be for small businesses, why you always speak directly to every client, and the fast-approaching future of education. When you’re done, check out our talks with Mike Matuz and Roland Frasier to find more opportunities for your business. "We started on this mission to build a free education system that’s accessible to anyone and leads to jobs, that was the birth of GenM.” - Moe Abbas Some Topics We Discussed Include: The well-kept secret that small businesses are finally catching onto How to become an expert about anything for free The best way to hire and train students What a student needs to actually get a job How to build a “beachhead” in one niche that leads to limitless growth Why scalable solutions are killing young businesses The #1 skill you need for a successful apprenticeship How to streamline your onboard process to eliminate churn What makes for a great date (it’s also what you want in a hire!) Tips on how to grow your business with referrals The 3 categories that reveal your business’s true challenges Contact Moe Abbas: GenM Connect with Moe on Twitter And on Instagram References and Links Mentioned: GenM (Sponsor) – Find marketing apprentices for $50/mo Sharetribe The Joe Rogan Experience The Tim Ferriss Show Who Gets What ― and Why by Alvin Roth Platform Revolution by Geoffrey G. Parker A Guide To Marketplaces by Boris Wertz Crossing the Chasm by Geoffrey A. Moore Shoe Dog by Phil Knight Measure What Matters by John Doerr Work Rules! by Laszlo Bock Building a StoryBrand by Donald Miller Contagious by Jonah Berger Made In America by Sam Walton The Everything Store by Brad Stone A Step-By-Step System to Decide Which Opportunities To Pursue – Roland Frasier How To Find Antiquated Industries And Disrupt Them – Mike Matuz

The first successful business Justin Malik and Lee Rankinen started was reskinning pinball games for the iPhone, back in the old Wild West of the app world. Eventually, Apple moseyed over and kicked them out for being too spammy. They had lost their business, but they still had their idea. Lee and Justin turned to their love of optimal and minimalist living and asked their favorite writers for permission to make a daily, highly polished podcast from their work. That podcast was such a hit they started 4 more. Now The Optimal Living Daily podcast network is often ranked #1 on iTunes for health, with over 77 million downloads and counting. Listen in as Lee Rankinen and Justin Malik compare notes with Matt and Joe about how to monetize your podcast, overcome your anxieties to get on stage, and their many tips and tricks to automate your content production. After you’re done, check out our talks with Nick Loper and Tim Francis to learn more about automating your business to free up your life. “If the content is really good I don’t care who wrote it. If someone has a blog with 1 follower but their content is gold, I would much rather have that.” - Lee Rankinen Some Topics We Discussed Include: Why curated content is key for any podcast to succeed What kind of “reskinned” content you can’t use anymore How a minimalist lifestyle will get you to your life’s goals An essential trick to make editing audio a breeze The best way to find gaps in the market for your business Why using others content is actually hard work (and how to, eventually, make it easy!) How to comb hundreds of websites for content and not lose your mind The best sources to find fresh content for your podcast Monetizing your podcast with advertising vs sponsorship How to use your episode titles to organically improve your ranking Why the best testimonials are often outside your niche Contact Justin Malik & Lee Rankinen: Optimal Living Daily Podcasts Connect on Twitter And on Facebook The Sweater Guys On Craig Ferguson References and Links Mentioned: GenM (Sponsor) – Find marketing apprentices for $50/mo AdvertiseCast Podcast Movement Gaps.com Becoming Minimalist My Wife Quit Her Job The Minimalists Podcast How to Win Friends & Influence People by Dale Carnegie (Audiobook) Your Life Is Your Message by Eknath Easwaran Side-Hustles To Make Money In Your Spare Time – Nick Loper A Masterclass On Finding And Hiring The Right People – Tim Francis

A thriving law firm and a 90+ unit rental business were keeping Dana Robinson busy day and night, but he had started those businesses so his life wouldn’t feel like a hamster wheel! In exasperation, he suggested to his wife they sell everything and move to Bali. She had already been seriously thinking the same thing, so they did. To Dana’s surprise, his law partners wanted to keep the business going in his absence. On a tropical beach, working only a few hours a week, he was ending up with more even money in his pocket than before. That’s when he realized you can get off the wheel and find the work/life balance you’re craving. You just have to opt out. On this episode, the guys get practical (and legal) advice from Dana Robinson about how to keep your internet business above board, getting rid of the tasks and guilt that’s cramping your work, and why long vacations make your business more efficient. After this episode, get more advice about how to find lifestyle freedom with James Schramko and David Allen. "No one needs this story of the $40,000,000 exit… It creates false expectations and false hopes. It means everyone is trying to win this lottery and I just don’t buy it.” - Dana Robinson Some Topics We Discussed Include: How to keep your internet business out of legal trouble A no-hassle way to keep your old web business ranking in Google Getting 4 rental units to earn more than 100+ How to pick the country you’re going to run away to What you need to give your team so you can step back The best method to delegate email (or die by a thousand cuts!) Why a month away from your business will actually make it more efficient A daily practice that will get you through the crucible of building your business How to keep your business legally above board without breaking the bank A crash course in what pictures are legal to use on your site The essential criteria for picking rental real estate Contact Dana Robinson: Opt Out Life Opt Out Podcast Connect on Facebook Or Instagram References and Links Mentioned: GenM (Sponsor) – Find marketing apprentices for $50/mo The 4-Hour Workweek by Timothy Ferriss The One Minute Manager by Ken Blanchard How to Run Away From Home by Adam Dailey The Road Less Traveled by M. Scott Peck Rich Dad Poor Dad by Robert T. Kiyosaki The Millionaire Next Door by Thomas J. Stanley Richest Man In Babylon by George S Clason Think and Grow Rich by Napoleon Hill How to Win Friends & Influence People by Dale Carnegie The E-Myth Revisited by Michael E. Gerber The Subtle Art of Not Giving a F*ck by Mark Manson How To Build Highly Leveraged Businesses And Create Lifestyle Freedom – James Schramko How A Simple New Habit Will Change Your Life And Reduce Your Stress – David Allen

Twelve years ago, Ralph Burns was working an admittedly slimy corporate job. He had a great salary, but he was absolutely miserable. As a side gig, he started blogging about sales management to see if he make a better career happen. When a scandal broke at work, Ralph got pinned as the fall guy. He was out of a job and had to make his side gig bring in some real money. He decided to try advertising a client on Facebook. An hour later, traffic was pouring in and he knew he’d found the career he was looking for. Now Ralph is the CEO of Tier 11, an agency that specializes in Facebook and Instagram advertising. He manages a portfolio with an annual spend in excess of $50 million. Oh, he also happens to be the co-host of the wildly successful Perpetual Traffic Podcast too. Listen in as Matt and Joe pick Ralph Burns’s brain about ad strategies for Facebook and Instagram, what Facebook is working on to make targeting super easy, and why chatbot advertising is getting unbelievable response rates. When you’re done, check out our talks with Dennis Yu and Curt Maly to round out your Facebook ad knowledge. Never try to sell something that you have no idea if the market actually wants it.” - Ralph Burns Some Topics We Discussed Include: The best targets for upsales that will instantly upscale your business Why you should always devote money and time to cold traffic How to screen your clients and know if they’re viable 3 tips to keep your Facebook ads engaging Why a starting a business on Amazon could keep it from being viable elsewhere How to know a killer offer when you see one Where to get the intelligence you need for your biggest campaigns Facebook’s new feature that’s going to revolutionize e-commerce The ad platform is reaching customers across the board right now (it’s not Facebook, exactly) What kind of ads to run for a physical product vs. an information product How to use ManyChat to get unbelievable response rates Contact Ralph Burns: Perpetual Traffic Podcast Tier 11 Work with Ralph And connect with him on Facebook References and Links Mentioned: GenM Facebook Creative Shop ManyChat Molly Pittman on Facebook The 4-hour Workweek by Timothy Ferriss How To Build A Recognizable Brand Using $1 Ads – Dennis Yu Unique Facebook Ad Strategies That Are Making People Rich – Curt Maly

Sure, it had been well over fifteen years since Steven Sashen had practiced sprinting, but he wanted to give the sport another try. Within weeks his legs were so sore he was going to give up. A friend told him to give it another go, this time without his shoes. Steven’s pain disappeared as soon as he started running barefoot. He felt sure there must be other people suffering as he had. A day of research and building a simple website was all the proof he needed that minimalist shoes were much more than a viable business. Xero Shoes, the company Steven co-founded with his wife, Lena Phoenix, has gone on to create a revolution in athletic footwear that has left every major shoe company scrambling to catch up. And Steven knew from the start what his idea was worth, so much so that when he appeared on Shark Tank, he confidently turned down a $400,000 offer from Kevin O'Leary. Listen up as Steven Sashen lets Matt and Joe in on what it’s really like on the set of Shark Tank, how to know if you’re wearing the wrong shoes, and why you have to have the courage to analyze the data in order to know the real value of your business. When you’re done listening, you can learn more about how to analyze data from our talks with Chris Mercer and Scott Desgrosseilliers. “The extent to which they don’t think I’m a threat... is directly correlated to the size of the gaping hole in the market we can fill before anyone pays attention.” - Steven Sashen Some Topics We Discussed Include: What professional actors know about lead gen The best room in the house to put your Oscar Award One way to become a top sprinter, even if you’re pushing fifty Surreal stories from behind the scenes of Shark Tank What you learn about yourself when you’re a T.V. contestant Why fifty-year-old shoes are better than most new ones How to move your brand into the mainstream Which shoe brands are actually doing minimalism right What your body is trying to tell you about your footwear The ways influencer marketing can ruin your marketing strategy A quick, easy technique with video to make high ranking pages How discounts could be the thing killing your revenue Contact STEVEN SASHEN: Xero Shoes Connect on Facebook Or Twitter References and Links Mentioned: Shark Tank Vivo Barefoot inov-8 Shoes Stumbling On Happiness by Daniel Gilbert Fooled By Randomness by Nassim Nicholas Taleb Unique Facebook Ad Strategies That Are Making People Rich – Curt Maly How To Earn $1,000 Every Time You’re Featured Somewhere – Steve Olsher You’re Using Google Analytics Wrong And Here’s A Better Way – Chris Mercer How To Figure Out Your Most Effective Marketing Channels – Scott Desgrosseilliers

After years in corporate jobs, both Flori Pyke & Anna Jonak were realizing their workweeks didn’t leave much room for raising kids. They decided to take the leap of starting their own business, though hadn’t even met each other yet, not until a mutual client pushed them into a meeting. Less than a month later, Anna & Flori already had six students signed for a life coaching program they hadn’t even finished writing yet. Fast forward three years and their business has grown beyond what they imagined possible – especially considering they have six (make that seven!) little ones between them. The best part? They have a 3-day work week that leaves plenty of time for family. Listen in as Matt & Joe hear from Flori Pyke & Anna Jonak about how every mum and/or dad can start their own business while home with kids, what you need to discover to overcome fear and mental blocks, and the many ways business owners can increase productivity by actually reducing their workload. After you’re done, check out our talks with James Schramko and Corona Brady to learn more strategies to find freedom in work and life. When shit hits the fan for one of us the other one steps up… that’s really been a weapon of us in being able to build such a successful business.” - Flori Pyke Some Topics We Discussed Include: How every mum can start and grow a business from home What you need to focus on when starting a business (hint: it isn’t marketing) A counter-intuitive use of surveys that will save you from loads of research What to do when you realize a corporate job isn’t working for your life The vital resource most businesses forget they need to invest in How to give yourself a 3-day work week with one change in mindset The best way for businesses to plan their strategy for the year How to build a team that only lets you do your highest value work Where you should be hunting for the richest niches Working from home can get lonely, but there’s a way to fix that! Contact Glori Pyke & Anna Jonak: Business School For Mums Free Tools And Resources Connect with Flori & Anna on Facebook And on Instagram References and Links Mentioned: Slack DISC Assessment Perpetual Traffic Podcast Awaken The Giant Within by Tony Robbins A Masterclass On Finding And Hiring The Right People – Tim Francis How To Build Highly Leveraged Businesses And Create Lifestyle Freedom – James Schramko Daily Habits To Manage Overwhelm And Stress In Your Life – Corona Brady

Just eight months into his first job as a mechanical engineer, Joel Erway realized he was not doing the kind of analytical work he was born to do. He quit being an engineer and moved into sales, taking a job that was 100% commission. For three years Joel puttered along, doing the same old lunch and learn sessions. Both he and his clients were yawning through the meetings. There just had to be a better way. He read everything there was on how to do a presentation, then rewrote the script. Immediately, Joel’s presentations were raking in millions of dollars in business. It wasn’t long before he jumped right into online entrepreneurship. Now, after years analyzing what makes webinars tick, he is here to share how to make a great presentation and what the future of webinars is going to look like. Get ready to take notes as Joel Erway gives the guys his tactics to make a webinar that has an impact, gets your audience to stick to the end, and convert. When you’re done listening check out our episodes with Mike Filsaime and Casey Zeman for more lessons on how to give a perfect presentation. "You have to be able to make the greatest offer in the world. That takes a lot of study and a lot of time, but people think it’s super easy.” - Joel Erway Some Topics We Discussed Include: How to present yourself to a cold audience The powerful, counter-intuitive approach of leading blind Where webinars work in a funnel and where they don’t How niche you should be targeting your webinars What the right amount of facts can do for your presentation How and when to create the best opportunity to make conversions The thing you need before you can make a webinar The niche where webinars are actually ineffective Why jargon could be hurting your presentation The right follow-ups to Facebook ads Why video sales letters are totally different than webinars What to do if you’re getting stuck writing your webinar script Contact Joel Erway: The Webinar Vault The Webinar Agency Experts Unleashed Podcast Sold With Webinars Podcast Connect with Joel on Facebook References and Links Mentioned: Click Funnels Kartra Convertri Everwebinar Zoom GoToWebinar Brian Page’s BNB Formula Travis Sago The Ultimate Sales Letter by Dan Kennedy No B.S. Guide to Brand-Building by Direct Response by Dan Kennedy Unique Facebook Ad Strategies That Are Making People Rich – Curt Maly How To Load Up Webinars AND How To Build A Software Business – Mike Filsaime The Rookies Guide To Webinars – Casey Zeman

In 2006, after nine years in corporate sales, Wes Schaeffer started his first company. He had five kids to feed, plus another on the way, so he knew couldn’t dabble. He had to commit. He started cold calling companies, offering to train their sales teams. His business was starting to grow, but Wes wanted to know how to really improve. He made his first website and taught himself SEO and copywriting. He embraced social media, video, podcasting, you name it. Suddenly, he was the one getting the cold calls. Now Wes is also known as The Sales Whisperer. While speaking to companies about how to plan their finances and set their sales goals, he also helps thousands of entrepreneurs learn how to automate their marketing and sales. On this episode Wes Schaeffer tells the guys his 5 step process for sales teams to get lasting results, the right way to do cold calling, and why businesses need to embrace complexity. When you’re done listening, go get some more sales advice from Kevin Rogers and Alan McKenna "Magnets attract to the same degree they repel… So are you willing to repel as well? Most people are not.”- Wes Schaeffer Some Topics We Discussed Include: How to grow sales without growing staff Why selling is actually a science and what you need to learn The kind of customers that only outbound marketing is ever going to reach How to know a lesson has really sunk in with your audience Is it better to double your costs, but lose half your clients? Why funnel hacks will never get lasting results The way to find out if a hire might be your next top salesperson How to balance your sales team between Meat Eaters and Farmers What a business needs to let sales rock and roll The best KPIs to follow when cold calling Why Apple packaging is a perfect lesson in how to maintain your clients Contact Wes Schaeffer: TheSalesWhisperer.com The Sales Podcast Connect with Wes on Facebook Or on Twitter References and Links Mentioned: Infusionsoft Zoho Ontraport Hubspot Dan S. Kennedy John Pyke Gary Vaynerchuk The Essential Deming by W. Edwards Deming and Joyce Orsini The Wizard of Ads by Roy H. Williams The Blueprint To An Automated Followup Process – Alan McKenna The Essential Elements of Great Hooks And Sales Copy – Kevin Rogers

Still in college, Nick Loper had already started his first side hustle painting houses. Then, while working his first corporate job, he decided to make his own online shoe store. Before long that shoe store was bringing in enough money for him to quit day jobs for good. Nick needed another side hustle, so he tried podcasting. He soon had a following of listeners that also wanted free themselves from their corporate jobs and turn their passions into their main gig. Yet again, Nick’s hustle became his new career. His show is now one of the Top 20 business podcasts on iTunes. Listen in as the guys talk with Nick Loper about the countless ways you can side hustle your way to financial freedom, what platforms offer the best revenue, and how to make cash off those Bird Scooters littering the street. After your done, find out ways to automate your hustles with Mike Michalowicz and Aaron Fletcher. The way word of mouth happens is by making something too good not to share.”- Nick Loper Some Topics We Discussed Include: Become a Side Hustle Master How to turn your listeners into subscribers Negotiating with sponsors How to grow your email list Why you sexy up your episode titles Being embarrassed of your old work The rising tide of side hustles Turning burdens into assets Why bounce houses are prime real estate How to syndicate your best merchandise The broad demographics of side hustlers How to make cash off Bird Scooters Contact GUEST NAME: Side Hustle Nation And the podcast: The Side Hustle Show Connect with Nick on Twitter Or Facebook References and Links Mentioned: Buy Buttons by Nick Loper Nick’s List of Side Hustles You Can Start Today New Media Summit Advertise Cast True Native Media Libsyn Turo Thumbtack TaskRabbit Rover.com Merch by Amazon SayABC VipKid GigWalk PrintFul Bird Scooters Rich Dad Poor Dad by Robert T. Kiyosaki Building a Story Brand by Donald Miller

After moving to Australia and landing the corporate banking job she had worked all her adult life to attain Corona Brady had a sudden calling. The stress of climbing the ladder had taken its toll and she was constantly fatigued, depressed, and an anxious mess. A doctor told her she had liver damage and would soon be diabetic. Then a voice told her it was time to take a new path. Corona left her job and began searching for a different way to live. She studied meditation, breathe work, and Kundalini Yoga. And after exploring the many ways a person can transform themselves she founded The Energy For Life Academy to teach women how to reclaim their innate power and self worth. Listen in as Corona Brady tells the guys how ignoring your purpose can make you ill, the best daily habits to manage stress, and how to find your Breath Of Fire. If you’re seeking even more habits to heal your mind and body check out our episodes with Dr. Steve Ruden and Brian Bradley "Stress is always going to be in your life… It’s learning how to cope with the stress, it’s having tools, and routines, and beautiful rituals in your life.”- Corona Brady Some Topics We Discussed Include: Burn out stress How to experiment with your life Unconsciously diving into masculine goals The corporate ladder can leave you hollow Having to wear a mask The final straw Getting back into balance Mastering your morning Then your evening Breath Of Fire! Taking a vacation from your screen(s) Making sacred rituals part of your day Contact Corona Brady: CoronaBrady.com Energy For Life Podcast The Corona Brady App Energy For Life Academy References and Links Mentioned: Insight Timer App Feel The Fear And Do It Anyway by Susan Jeffers The 4-Hour Work Week by Tim Ferriss James Schramko – How To Work Less And Make More By Optimizing Your “EHR” Learn About Our Traffic Course

Curt Maly’s ad agency was spending millions promoting celebrity clients on Facebook, but customer service still wouldn’t return his calls. So he did what he’s good at and networked his way to someone with answers. For that, Facebook banned both his business and personal account. Now on the sidelines, Curt did the opposite of what everyone told him to do. He sold his business and went into consulting. He decided to represent clients he knew were changing the world and show them how they can make money while doing it too. Now he’s a Facebook Ad guru, teaching businesses how to target their audience with just $1/day. This episode runs at Curt Maly’s speed, so stay sharp as Matt and Joe find out how to avoid that mid-funnel dead space, where to stack your content, and using a scooter to find barbeque in Austin, TX. After you listen, get some more Facebook tips with David Schloss and Dennis Yu. "You can sell hand cream or whatever you want. I’m really passionate about stuff that can change the world.”- Curt Maly Some Topics We Discussed Include: Ninja Facebook Ad Tactics Getting banned from Facebook Having your software stolen by blackhat sites Dancing around math and facts Why ManyChat is the Xerox of chatbots How 3-4 minute videos find your audience Asking a guest for their lookalike audience Stacking content to find your customers How Facebook IDs everything in a video What to do with a Hot 7 The benefits of being Resident-of-the-Month Testing until you get that perfect 1:1 offer The power of $1 in Facebook Ads How we watch movies is about to change Contact Curt Maly: Social Media Genius 2.0 Black Box Social Media Keep up with Curt on YouTube Connect with him on Twitter References and Links Mentioned: ManyChat Opportunity by Eben Pagan Molly Pittman on DigitalMarketer Mike Dillard Tucker Max - Why Every Book About How to be a Writer Is Bulls#!t John Belcher - YouTube Ad Strategies From Someone Who Worked At Google Tom Breeze - A Step-By-Step Guide To Profitable YouTube Advertising

A Step-By-Step Guide To Profitable YouTube Advertising - Tom Breeze Looking to make a video for his psychology practice’s website, Tom Breeze borrowed his parent’s camcorder. Over a hundred takes later he nailed it. Tom started out helping his clients manage their nerves while public speaking, then they were also asking him to produce their videos. He decided to form his own ad agency to promote clients with his videos. That quickly turned into his full-time career. Six years ago SEO changed and Tom started to see all his client’s revenue drop, so he went back to what he knew. He turned his videos into video ads on YouTube and salvaged his business. Now he’s CEO of Viewability, the highest spending for performance ad agency on YouTube. Join the guys as Tom gives them a crash course in how to make the perfect video ad for your audience, getting YouTube’s AI to work for you, and which ad strategy is best for your video. Round out this week’s episode by listening to more YouTube strategy with John Belcher and the power of video ads with Dennis Yu. You have to build a whole campaign around one video, not build a campaign and see what video fits.”- Tom Breeze Some Topics We Discussed Include: YouTube is the lowest hanging fruit of any ad platform Why CPA is the best relationship to scale with your clients How to run your ads to make YouTube’s AI work for you Feed the Pixel! When it’s time to turn off all targeting for an ad campaign Keeping it simple by keeping it relevant The pitfalls when marrying an ad agency with a video company Discovery or Instream? There’s a right one for your video Making sure your audience know it’s an ad, plus a great experience Every business needs to distill their offer into a 3 step formula Why the first 5 seconds of a video are most critical ADUCATE: The 7 step process to make a perfect video Your ads need proof of concept before high production Contact Tom Breeze: Check out Tom’s agency: Viewability Watch his YouTube Channel Or connect on Twitter References and Links Mentioned: Viewability by Tom Breeze Confessions of an Advertising Man by David Ogilvy Scientific Advertising by Claude Hopkins Made to Stick by Chip Heath and Dan Heath The Pumpkin Plan by Mike Michalowicz Clockwork by Mike Michalowicz John Belcher - YouTube Ad Strategies From Someone Who Worked At Google Dennis Yu - How To Build A Recognizable Brand Using $1 Ads Ready to map out your own ad strategy and see if YouTube is right for you? Check into the Advisory for direction.

Building a work day around when he gets to surf is the only hard and fast rule James Schramko follows in business. Making a comfortable seven figures a year working 25 hours a week is all the proof he needs that he’s doing it right. It wasn’t always so streamlined though. Ten years ago James left his full-time day job by day, full-time night time building his business hustle at night for good. He made the leap into full-time entrepreneurship with the intent of building a better engine. Fast forward to spending the last few years semi-retired, James allows his five core dream team members to run the business for him, and he’s got just the exercise to show you exactly how you can do this for your business too. In this dual podcast episode which will also be featured on the Superfast Business podcast, listen in on what it takes to have your business run without you in it, how to leverage a podcast as its own targeted traffic funnel and deciding which business models and systems are best for your goals. If you want more actionable advice about stepping away from your business to let it run itself, have a listen to the Mike Michalowicz and previous James Schramko episodes. "You are the vehicle and the operating system for all the results you’re getting. You can change that more easily than any external factor.”- James Schramko Some Topics We Discussed Include: How to stop being the bottleneck in your business as the team leader The art of creating an SOP that doesn’t require you to write it Proof that doing only one task in your business can pay massively How to use time blocking to support your daily non-negotiable activity An exercise every entrepreneur should do involving Post-It notes and a whiteboard Why having no desire to know your porn star name will make Instagram a much more attractive social media choice To redefine your level of success, you must first drop the old conditioning Discover your leverage points to earn $1,000 or more an hour Why your number of downloads on iTunes is a vanity metric that doesn’t matter Reminder...Your number of followers of Instagram doesn’t pay the cashier at the supermarket. Better learn to monetize! Focus on what’s earning real gains for your business and table the rest Here’s how to gain traction on your business traffic. Go broad. Go deep. Repeat. A simple model to sustain momentum in your business without paid traffic How to use a podcast as a funnel entry point List hygiene + hypersegmentation = the two best email marketing strategies ever Why a launch is one of the absolute worst business revenue models A close second...Hosting a podcast run by popular vote with no intention of monetizing it Why any course on traffic is a sure bet to earn you plenty How being an affiliate focused on service earns you more in the long haul Without a doubt, James says this is the best medium to build authority Contact James Schramko: Connect with James on his website Follow James on Instagram Chat with James on LinkedIn References and Links Mentioned: Traffic cheat sheet at Evergreenprofits.com/superfast Work Less Make More by James Schramko Clockwork by Mike Michalowicz 80/20 Sales & Marketing by Perry Marshall Mike Michalowicz - The Clockwork System To Create A Business That Runs Without You James Schramko - How To Work Less And Make More By Optimizing Your “EHR” Learn your systems, learn your traffic, make more dough in less time. It’s all inside the Advisory.

Raking leaves and shoveling snow were the first on roads Steve Olsher took into entrepreneurial bliss when he was a young kid growing up in Chicago. Since then, he’s launched four multi-million dollar businesses. And he did it all following the process of reinventing himself time and time again. While the on-ramp for his next big idea wasn’t always easy to take, Steve’s desire for leading a lifestyle he defined was the one thing that kept him in the game of taking the risks to grow. In this episode, listen in as Steve reveals his powerful yet simple way to earn north of 7 figures a year, how to earn $1,000 almost every time you appear as a guest on a podcast, and understanding why podcasts are the medium of choice to finding the most targeted traffic. If effective podcasting is the next link in your entrepreneurial chain, be sure to check out what Tom Schwab and Jonathan Rivera have to say about the process. "We have the number of downloads I need to support the lifestyle that I want.”- Steve Olsher Some Topics We Discussed Include: Proof that you can make 7 figures a year talking about an hour a day without being a celebrity The secret to maximizing earnings from your email list A three-step sales funnel that earns $1,000/podcast appearance How a podcast is like an infomercial What not to forget when you’re a guest on a podcast (hint, hint...you wouldn’t forget it in an infomercial) How podcast downloads are the same as a 100% email click-through rate The best way to find great guests for your podcast Attend this event to find top podcasts that you can appear on as a guest Why a host’s podcast audience is the most targeted organic buying traffic out there No matter how specific your niche, if you build it, listeners will find you How the Two Comma Club is the new black and why cresting 8 figures a year will take a complete breakdown (of sorts) Three keys to a highly effective lead magnet How to take one scary business investment of $7,500 and turn it into $4.25 million in less than 10 years Contact Steve Olsher: Find Steve on his website Grab a free digital copy of Steve’s book What Is Your What Listen to the Reinvention Radio podcast Catch the Beyond 8 Figures podcast Follow Steve on Facebook Watch Steve on YouTube References and Links Mentioned: Free download of What Is Your What by Steve Olsher Clickfunnels Guerilla Marketing by Jay Conrad Levinson Tom Schwab - How To Get Yourself Featured On High-Quality Podcasts Johnathan Rivera - How To Treat A Podcast Like A Direct Response Marketer If you’re ready to learn the systems and processes you need to grow a podcast or your branding, get the how-to inside the Advisory.

From stealing time due to her efficiency at a J-O-B to a multi-million dollar online teaching business six years later, Caitlin Pyle proves hands down that other people’s problems can become a business opportunity. It all starts with honing the right skills. After Caitlin unexpectedly lost her job as a court reporter proofreader, she jumped into expanding the freelance work she dabbled in while working her regular job. Within a year or so she was making about $40,000/year and feeling pretty good. Taking a 6-month leap into starting a blog she created an eBook with a live training component to teach others how to work from home as a proofreader. The feedback from this very small group of beta students helped her “go big” and launch a full-fledged eCourse a few short months later which grossed over $100,000 within the first 90 days. From then on, she was hooked on being an entrepreneur. Listen in as Caitlin shares her top secrets about how she made the quantum leaps forward in her business, money as a limitless resource, the role of generosity in your core business values, and using cannabis as a life-changing tool. If getting ahead in business is a strategy that speaks to you, look up this Christy Whitman episode on abundance and this Matt & Joe episode about giving away all your best stuff. “I’m playing the long game. I’m not just trying to save my money and keep as much of it as I can, I’m giving away as much as I can because it’s always going to come back to me.”- Caitlin Pyle Some Topics We Discussed Include: What do buses, ducks and staircases all have in common? How to shift out of scarcity mindset and define money as a limitless resource The truth behind the statement that “problem” is a synonym for “opportunity” Effectively use generosity to become a top affiliate for any offer you promote A trick to talk yourself into taking a risk to propel your business forward Why time is a far more limited resource than money Reminiscing on early growth hacking techniques to launch an online business An ingenious way to “fire” your clients but keep them and your new students happy in the process A creative way to launch a new revenue stream without ever creating a new product yourself Even if things aren’t broke, sometimes fixing it will uplevel your online efforts How Joe equates the “crutch” of cannabis use to drinking water The best place to order therapeutic cannabis products Contact Caitlin Pyle: Visit Caitlin's affiliate promotions website Follow Caitlin on Facebook Sign up for Caitlin’s words of email advice References and Links Mentioned: ClickFunnels theCBDistillery.com Jeff Goins Tribe Writers program The Trick To Money Is Having Some by Stuart Wilde The Big Leap by Gay Hendricks Start With Why by Simon Sinek Expert Secrets by Russell Brunson Christy Whitman - How To Keep Your Brain Focused On Abundance Matt Wolfe & Joe Fier - Give Your Best Ideas Away For Free Could your mindset about how to grow and scale your business use a little shifting? Check out how the Advisory can help you get your “shift” together.

Where do high achieving business owners go to connect, learn and grow? With September Dohrmann at the helm, top performing entrepreneurs elect to gather at the CEO Space events she orchestrates. Interestingly enough, September does the week-long event orchestrating with a small team and a large side of business systems and checklists, even when it comes down to volunteers lending a hand. With her background in flipping real estate and running a salon, September was no stranger to clear communication and building systems that worked. So when the opportunity presented itself for her to become a coach with CEO Space 12 years ago after speaking to the owner, she jumped at the chance to be part of something bigger and give back. Listen in as September shares the nuts and bolts of growing a business using networking events, what it means to be a successful leader and how to properly systemize your business so it can run efficiently and effectively. If this episode has you itching for more organization and growth in your business life, be sure to check out what Samantha Riley and Paul Lemberg have to add to the discussion. "If you want to be a master of anything, you stick to the basics.”- September Dohrmann Some Topics We Discussed Include: What simplicity can teach you about your business The true role of a good leader...And it doesn’t involve micromanagement An inventory of the best (and simplest) tools to run a lean and efficient business What does culture have to do with your business, and how to define yours Ideal qualities of a great candidate to attend CEO Space events Masterful advice on how to approach investors for your business Why money lost on a business decision can be your best investment A simple test to determine if your business systems are too complex Guess who throws out an invitation to stay for 3 hours to talk about systems Now guess who promises not to pick September’s brain gently A simple exercise with Post-Its and your team can uplevel your processes What a business investor doesn’t need to know about you Contact September Dohrmann: Find CEO Space on their website Follow CEO Space on Facebook References and Links Mentioned: Steal Like An Artist by Austin Kleon How To Win Friends And Influence People by Dale Carnegie Leaders Eat Last by Simon Sinek Sales Management, Simplified by Mike Weinberg The Compound Effect by Darren Hardy Start With Why by Simon Sinek Asana Samantha Riley - A 9 Point Process To Take A Business To A Million And Beyond Paul Lemberg - How To 10X Your Company’s Growth Learn some of the systems we use in our day to day operations that can help you grow your business smarter inside the Advisory.

Today, Matt and Joe cross the milestone of producing 100 episodes for the Hustle & Flowchart show. In this episode, they reminisce about the past 100 episodes, their favorite moments, the audiences favorite moments, what they’ve learned along the way, how they’ve grown the show, and even talk about what’s coming next for the business to make an even bigger impact on even more people.

When unveiling a new healing method to the public, it generally takes 17 years or more to be accepted by the mainstream. The fact that Dr. Steve Ruden and his brother Ronald have organically grown the practice of havening in 22 countries in eight languages in three years is nothing short of incredible. Flashback to 2004 when Dr. Ruden’s brother discovered the practice of TFT while in residency. He used it to cure a phobia of a staff member and was so inspired, he spent the next couple of hours working through perceived “traumas” or blocks of everyone on staff. For the next five years, the brothers worked on the neuroscience behind why a method such as TFT worked and developed havening, the method as it is known today. Havening is an alternative healing method to reframe the brain’s recollection of a traumatic or red flag event so that it can no longer negatively affect the behavior, health or emotional state of the patient when they are triggered by a current event that subconsciously recalls said trauma. In today’s episode, we team up with Marx Acosta Rubio to discover what the havening practice is, how to shift out of limiting beliefs and into desired behaviors, and why this particular method of healing the brain works from a scientific perspective. If this episode has you into ways you can shift your own mindset, be sure to check into Marx Acosta-Rubio’s episode on framing your mindset for success as well as David Allen’s episode about prioritizing the importance of what you choose to do on the daily. "People need to come to believe that change is possible. You can actually change the circumstances if you so desire to.”- Dr. Steven Ruden Some Topics We Discussed Include: How does someone practice self-havening? The scientific explanation behind why so many people are stuck in their limiting beliefs and how they can remove the roadblocks quickly How havening works to change not only how people perceive things but how the body responds to things The importance of the interconnectedness of the cortex, amygdala, neurons and glial cells to mapping new behaviors Who pitches underhand lob and who throws the grenades? Marx says he was sparring, not fighting when havening saved the day Why does havening supercharge affirmations? In order for change to occur, one first has to believe this How to practice self-havening at the start of your day and foster greater resilience The two layers surrounding your values that are important for awareness and change How to use words to create the lense of your perception that you desire The differences between havening and EFT People who are best served with a havening session or a self-havening practice The seven havening subsets practitioners use to treat traumatic blocks Definition of a red flag event and why it is such a powerful behavior modifier Yet another reason why calcium is important for a healthy body How havening can improve a company culture Contact Dr. Steve Ruden: Visit the website at havening.org Watch Tam Johnston on YouTube demonstrate havening Send Dr. Steve an email at [email protected] to report on your self-havening progress References and Links Mentioned: The Past Is Always Present by Ronald Ruden Marx Acosta-Rubio - How To Achieve Massive Success In Whatever You Do David Allen - How A Simple New Habit Will Change Your Life And Reduce Your Stress If a success mindset is something you struggle to foster, learn how we can help. Learn more about the Advisory here.

If Mike Michalowicz could show you the way out of the “hustle” and promised that in the process he could help you end your entrepreneurial poverty, would you step outside your comfort zone long enough to listen? Naturally, if you haven’t read one of this best selling author’s many entertaining and educational books on how to do just that, you’d ask why you’d listen to Mike in the first place. By the time he was 35, he’d founded and sold two multi-million dollar businesses, turned angel investor, lost all his profits, and has since launched a third million dollar business, so he’s got the CV to back up his advice. Listen in as Mike teaches us all about the queen bee role, the 4 D’s, and how to take a four week vacation from your business. If this episode shook loose some action steps that need tending to, follow up with Tim Francis on hiring the right key players and Paul Lemberg on setting business goals. "I think people are thinking we’ve got to work harder and harder and that is a fallacy. We need to think smarter and smarter. That’s the goal.”- Mike Michalowicz Some Topics We Discussed Include: Quit fighting, you both get credit for introducing Mike to each other guys… Who started that signature white suit first? Colonel Sanders, Dr. John Hammond or Michael Gerber? Matt describes Clockwork as the actionable E-Myth That story about Frank the mentor and the rusty lawn chair though What is a brand promise and how does it relate to a QBR (Queen Bee Role) This is not the QBR of the San Diego Padres What is the cram and scramble and why it’s the frenemy of small business owners How to flip the script on ego and guilt, the two killers of business self-sufficiency Not to be confused with the work-ation, for longer stints away from the “office” desk Seriously, if someone sculpted a naked guy and it’s one of the most recognizable pieces in art history, as a business owner, doing this is vital The 4 D’s of business ownership and how to use them to take four week vacations An effective strategy to make the leap into “spending” on your first (or next) employee The subtle difference between deciding and delegating and why you need to master the second as quickly as possible Why supporting an employee’s bad decision is a good practice Contact Mike Michalowicz: MikeMikalowicz.com Follow Mike on Facebook Watch Mike teach on YouTube References and Links Mentioned: Clockwork by Mike Michalowicz Profit First by Mike Michalowicz The Pumpkin Plan by Mike Michalowicz Traction by Gino Wickman Scaling Up by Vern Harnish E-Myth by Michael Gerber Start With Why by Simon Sinek Girl, Wash Your Face by Rachel Hollis Thrivecart Tim Francis - A Masterclass On Finding And Hiring The Right People Paul Lemberg - How To 10X Your Company’s Growth Ready to decide less and delegate more? Check out how you can when you check into the Advisory.

What happens to your show when you have the “uber” connected, highly successful serial entrepreneur and host of the podcast Bacon Wrapped Business stop in as a guest? Since Brad Costanzo had something to say about it, lots of laughs mixed in with useful snippets of solid marketing and business acquisition advice. Brad has a pretty long track record of success when it comes to marketing and helping businesses surpass millions in annual revenue, so if you’re in the game of entrepreneurship (or wanting to be), this episode is for you. Listen in (or watch if you want, link for the video coming soon) as we dish about buying a business versus building one from scratch, defining your zone of genius, getting things done, and expert tips that are working in business right now. If today’s episode gets you in the zone, be sure to check out the “getting things done” show with the creator himself, David Allen. While you’re at it, Paul Clifford’s latest episode about Designrr’s cool new features to help you save time and make more money is worth a listen too. “If you use access and if you use influence, there’s not too many problems you can’t solve. You don’t have to know everything if you know the people who do.”- Brad Costanzo Some Topics We Discussed Include: Shritless and pantless guys? Is this a strip club or a podcast? Why podcasting shouldn’t be your business model, but how it also can help you build a fantastic business Access versus influence, and why having both in your entrepreneurial toolbelt is required Bodies buried? Are you sure buying is easier than building a business Brad? Using a content framework to clarify your message and build your know, like and trust factor Joe’s quick way to personalize the sales experience for your customer that converts like crazy How using Curt Maly’s Hot 7 technique has gotten Matt over 150,000 reach in 30 days on a $1/day Facebook ad budget We’ll say it once again…#pinkmic This was unanimously voted the best part of the GTD system Is Apple using alien technology to make facial recognition work? How AirPods help you bond better with your dog This is the next best thing to invest your focus in if you ask Joe GoPros, Mission Beach and a tale of two podcasts Proof that brand ads beat the crap out of direct response ads while you’re building a business Outta Sync, is there a new “boy” band in the works? Cool tools and gadgets we use check-in Which of these three guys is looking for a sugar daddy? Find out who’s the poop emoji and who’s the unicorn head in video chats Contact Brad Costanzo: Visit Brad’s website Bacon Wrapped Business Follow Brad on Facebook Email Brad at [email protected] References and Links Mentioned: 80/20 Sales and Marketing by Perry Marshall Building A Story Brand by Donald Miller Getting Things Done by David Allen Making Websites Win by Karl Blanks Clockwork by Mike Michalowicz 12 Rules for Life by Jordan Peterson The Third Door by Alex Banayan Living With a Seal by Jesse Itzler Kartra-create and track an entire user’s experience through product purchase Designrr-create digital lead magnets, eBooks and get AI transcription Thrivecart-optimized cart software for digital and physical products ConvertBox -create user experience based email opt-ins Trint-transcription tool Otter.ai-transcription tool Twillio-texting tool Mevo-live stream camera and app with easy post production edit style capacity Bomb Bomb app for thank you videos Omnifocus-list and productivity software Wunderlist-list software Todoist-list software Evernote-cloud based digital file keeper David Allen - How A Simple New Habit Will Change Your Life And Reduce Your Stress Paul Clifford - A Tool That Uses AI and Machine Learning To Help Create Traffic And Leads Ready to learn the step by step strategies we use to expand our brand? Find out how we do it in the Advisory

Round two with this SaaS creator was in order now that Paul Clifford and his team just released a major time and money saving option to his already highly successful Designrr software. And they call it AI. Paul made the decision to tap into existing AI frameworks in place with companies like Google and Amazon in order to use the technology to help content marketers recycle content more quickly using transcription. An unexpected benefit were some larger corporations choosing to use the software to create training manuals and first time online course creators jumping onboard to develop their lessons. Other topics the guys took on include the battle of coffee over tea, how to create a good lead magnet and using Amazon as both a source of traffic and as a tool to create good eBook titles. If you just can’t get enough of Paul and the guys (no, not The Beatles), be sure to check out the Round 1 episode as well as Matt’s post on the many creative ways to use Designrr to grow a list and make more sales. "It comes down to an old thing called modalitites...People consume content in different ways.”- Paul Clifford Some Topics We Discussed Include: Paul compares tea time in the UK to this green California pleasure What is content recycling and why it’s more important today than it ever was before Joe’s interesting new twist on the bulletproof coffee recipe, such a “chef” A new EGP book on the horizon using Designrr-Traffic Secrets Revealed Vol 1 anyone? How Matt believes being a book author can collide with being a survivalist Lessons on writing a great title for your next eBook from Paul and Amazon Best and highest uses for the newly unveiled Desginrr AI Purple Shark, Mr. Nice Guy...hmmm, seems like there’s a couple of team member nicknames missing What is a flipbook and why are they preferred to a standard eBook for today’s digital marketers? Why using Designrr will improve your SEO rankings if you choose to use this feature for podcast blog posts Patty sure gets called out a ton on this episode. Maybe it’s a good time to opt-in to see what you get Future features in the works to take the fear out of video once and for all How to turn a free optin email campaign into a tripwire using the power of Designrr plus FOMO Transcript coming soon Contact Paul Clifford: Designrr.io Follow Designrr on Facebook Subscribe to the Designrr YouTube channel References and Links Mentioned: Designrr Slideshare Speaker Deck Tools of Titans by Tim Ferriss Profit First by Mike Michalowicz Paul Clifford - Using Automation To Repurpose Content Matt’s blog post - How We Use Designrr To Grow A List, Build SEO, And Drive Sales Combine Designrr’s new AI power with our killer traffic strategies and skyrocket your earnings. Learn how over at the Advisory.

What does performing stand up comedy and writing profitable sales copy have in common? Surprisingly, much more than you might think...And thanks to Kevin Rogers stand up career, to timeshare copywriter, to chief copywriting and course creator evolution, you too can be in the know. Kevin waved goodbye to high school before getting his diploma. As the “funny” and awkward guy all through school who could always get a laugh, he ditched sacking groceries and detailing cars to go on the road as a comedian. For the next 12 years, he got to work alongside some greats including Chris Rock, Louis CK, and Billy Gardell to name a few. The only problem was, he saw so many who’d been beating the pavement for too long be unsuccessful at making it big who became bitter, and he knew he didn’t want that. Naturally, Kevin left to find jobs that didn’t require much of a resume because of his lack of education and his extended stint in stand-up. At that time, a good friend decided to take him under his wing and brought him into copywriting for timeshares where Kevin found his natural storytelling ability was put to great use. Soon after, Kevin created his own course and become one of the most prolific connectors of solid copywriters with the business owners who need them. Speaking of stories, some of the topics on the mic in this episode include how to write a good hook, the three zones of audience awareness, and how to find the best copywriter to fulfill your needs. If you’re looking for more advice on copywriting, check out what Connor Gallagher and Matt have to say on the topic. “The truth...It can be just as sexy if you’re good at what you do.”- Kevin Rogers Some Topics We Discussed Include: How to go from stand up comedy to copywriting to creative writing with this one important skill A surprising assessment about comedy writers Use the 4 x 6 copywriting formula to get out of the funk and into the flow of writing copy This, more than the quality of the writing, is what causes the best copy How understanding what a green, yellow and red zone problem are will determine the skill set and tone required for a copywriter pitching a product Not one, but two timeshares Joe? That’s some hella good copywriting skills! A simple and super effective technique to nail writing your own copy if you’re not in the market to hire To write the best copy, sometimes you just have to lay on your back and look under a piano Tips for when and how to hire the best copywriter for your product Whoa, watch out for your earholes! Kevin’s getting loose If a copywriter is excited about your niche, your product and you, there’s always a way to make the budget work Matt’s idea to use hostage negotiation tactics to flip the script on timeshare presenters… The best compliment you can give to the host of a podcast Contact Kevin Rogers: Copy Chief Find Copy Chief on Facebook Listen in on Kevin’s YouTube channel References and Links Mentioned: Copy Chief Live Copy Chief Radio and The Truth About Marketing podcast episodes The 60-Second Sales Hook by Kevin Rogers Story by Robert McKee I Can’t Make This Up by Kevin Hart A Technique For Producing Ideas by James Webb Young Never Split The Difference by Chris Voss How To Shift From A Freelancer To A Niche Influencer – Connor Gallagher Two Useful Email Copywriting Tips To Try This Year - Matt Wolfe Need to up your own copy and traffic game? Check into the Advisory and get moving!

When the prospect of spending eight more years in college to become a doctor after earning the undergrad degree at a competitive private college seems like too much, what’s the next logical career choice? Thankfully for John Belcher it was sales. It wasn’t just any sales career to start for John. He chose to work as a medical equipment sales rep in facial trauma and spinal injury surgical equipment that taught him the importance of being able to express your value clearly. He naturally gravitated to the teaching and training of medical staff on the use of the equipment he sold. After a few years, John made the leap over to the digital world as a sales consultant for Google’s ad network. While he enjoyed the “techie” aspect of it all, he longed to be able to dive deeper with his clients to help them understand the process of utilizing paid traffic to its fullest. Figuring out his true path was teaching, John decided it was time to do ad consulting on his own in an environment where he could provide what he considered to be real value to his clients, time. He found Justin and Chaunna Brooke, bought a course on managing traffic from them and knew he was listening to the right people. Not long after becoming a customer, John reached out to become an instructor for them on Google ads. An easy merger into partnership followed soon afterwards and AdSkills was born. In today’s episode, listen in as John reveals the seven pitfalls of paid traffic, where you should start when considering running YouTube ads, and the importance of waterfalls in your retargeting campaigns. If this episode helps you make headway in paid traffic, tune in to Billy Gene Shaw’s episode to learn how he structures his YouTube ads and Dennis Yu’s episode to understand more about the power of video ads at the top of your sales funnel. If you just come in every day and put in your efforts, any goal that you set you should be able to smash.”- John Belcher Some Topics We Discussed Include: How owning your part in the process of running paid ads results in developing realistic expectations Again with the Dan Ryan shout out? Seriously Blue Eyes, where’s your ad? Techie knowhow + great storytelling=The perfect recipe for ad conversion success What is a profitable population density, and why you should consider it Always, always, always utilize the five stages of awareness to uplevel your conversions Should you let your chosen ad network decide how to spend your money? This is the type of audience you should dedicate the bulk of your ad spend on, no matter which ad platform you use How custom intent and super niche B2C offers can still crush it on a $5/day ad spend on YouTube Shocking results of Zero Targeting on YouTube for CPA and conversion rates Why tracking your organic traffic while running a YouTube ad campaign can be an eye opener regarding your campaign effectiveness Help with scripting an effective 30 second video script for your own YouTube ad Why patience, tracking and a starting data set are your best tools before running any ad campaign Follow this process to brand with YouTube ads like Tai Lopez Contact John Belcher: Learn more about working together on John’s website Connect with John and his team on Facebook Watch and learn more with John on YouTube References and Links Mentioned: Retargeting Recipes by Justine Brooke Blink by Malcolm Gladwell How To Win Friends & Influence People by Dale Carnegie The 7 Habits of Highly Effective People by Stephen Covey Wooden On Leadership by John Wooden Win Forever by Pete Carroll What The Dog Saw by Malcolm Gladwell YouTube Director Onsite fillable script worksheet Billy Gene Shaw-How To Use Video And Strategic Advertising To Be Everywhere Dennis Yu-How To Build A Recognizable Brand Using $1 Ads Want to harness the power of paid traffic and map out your own retargeting plan? Check into the Advisory to get started.

Have you ever been a witness to “the moment?” It’s that moment of clarity in life when your state of health or misalignment with your business methods as a solopreneur takes you from broke to brilliant. Tim Francis and his journey are living testimony to the colossal impact of lucid thinking. Tim’s story began like many other entrepreneurs. He grew his business beyond his ability to get things done and took on an assistant to help him scale. He searched all the greatest places for “inexpensive” virtual help, from India to Russia, and most places in between. The problem was the time it didn’t save him and the quality control he couldn’t have. So, one after another, Tim got frustrated with his hired help and ended up taking back over “task” work and the grind went from 70 hour work weeks to 90 or more hours. Soon after entered the loss of clients’ capital in the stock market and real estate crash of 2008, hiring the wrong and extremely expensive “entrepreneurial” mentor, and a seriously painful illness that landed him back in his parents’ home recuperating. This was exactly what he needed to get to his own “moment.” Listen in to hear more about Tim’s mindset shift from consumer to producer, advice on how to hire the right people at the right time to grow and scale your business, and how to think of your newfound assistant as a revenue stream instead of a business expense. If the takeaways in this episode resonate with your current state of systems or team building, be sure to check out tips from Samantha Riley and Josh Bartlett too. There’s no leverage here. If there’s no return on my time, energy and money, why would I even bother…?”- Tim Francis Some Topics We Discussed Include: How to save 50-100 hours as an entrepreneur looking to hire your first or next staff member Are timeshare scooters the new Lamborghini? Speaking of Lambos, what is Matt’s definition of entrepreneurial success? Stop using this as a measure to define your worth as an entrepreneur and mindset shifts about delegation can happen Guess who used to believe personality test tools were like horoscopes? Tips to unpack your brain Is a shift from consumer mindset to producer mindset required to succeed in business How did solo business owners fall victim to consumer mindset in the first place? The three magic steps to 360 Delegation you can start right now Best tips for the DIY entrepreneur who chooses to run the hiring process by himself or herself The hiring process and the importance of psychometric tests Why Kolbe is a highly effective tool for finding the right fit for your next valuable team member These are the only three ways an entrepreneur should allocate their time during work hours to properly leverage, earn, grow and scale their businesses Contact Tim Francis: Visit Tim’s website for free resources or to book a call Follow Tim on Facebook Watch and learn from Tim on YouTube References and Links Mentioned: Great Assistant Toolbox Great Assistant website to book a consult Kolbe test The 4-Hour Workweek by Tim Ferriss The Millionaire Fastlane by MJ DeMarco Work The System by Sam Carpenter The E Myth by Michael Gerber Essentialism by Greg McKeown The One Thing by Gary Kelle Samantha Riley - A 9 Point Process To Take A Business To A Million And Beyond Josh Bartlett - How To Build A Solid Team And Create Rabid Fan Customers Ready for some help on deciding your next best step to delegate, grow and scale your business. Check into the Advisory for direction.

One simple question took a 9-year-old boy from wanting to be President of the United States to a completely different path of enlightening millions. Thankfully, David Allen took that question to heart and the Getting Things Done (GTD) method was allowed to be born. After years of field research on productivity, David scored a position with his own productivity mentor, Dean, by handing over a referral to his newfound teacher. Partnering up to experience Dean’s “personal information management” system first hand gave David all the inspiration he needed to create GTD. In this episode, special guest host Marx Acosta Rubio joins in to uncover David’s five-step GTD method, advice on discovering your true life’s purpose, definition of productivity, and beliefs about the link between productivity and spiritual discovery. If a productive and focused mind is what you crave, be sure to check out this podcast with Marx Acosta Rubio and this episode with Brad Spencer. “I haven’t had anybody give me any reason that halfway in between works.”- David Allen Some Topics We Discussed Include: Is the secret to success best discovered by taking a nap? These are the types of people most attracted to the GTD method David’s definition of productivity is simple-achieving the desired result Once you can get to the “why” of the goals you believe you want to achieve, surprising shifts to your goals themselves can happen Does productivity actually lead to spiritual enlightenment? Once you accept you are a creator, you can get on with the process of intuitive prioritizing Of the five steps in the GTD method, this is the one new adopters tend to struggle with more often If you’re struggling with adopting GTD, the answer is usually in your list (or lack thereof) David’s suggestion on the best tool to create your GTD lists The question that shifted David’s trajectory from the presidency What exactly is a scuzz factor? Why pigeonholes are meant for birds and not your context lists When your creative process slows, it’s an indication it’s time for more of this The shift from stress minded into options minded Can productivity smell like a leather wallet? Contact David Allen: Reach David and his team on his website Follow along with the GTD method on Facebook Get inspired by GTD on Instagram References and Links Mentioned: Getting Things Done by David Allen Getting Things Done For Teens by David Allen The 80/20 Principle by Richard Koch The Power of Habits by Charles Duhigg Breaking Rank by Steven Coutinho The Secret Life of Trees by Colin Tudge 52 Productivity Principles for Getting Things Done by David Allen Making It All Work by David Allen BJ Fogg’s Tiny Habits Marx Acosta Rubio - How To Achieve Massive Success In Whatever You Do Brad Spencer - How To Find And Focus Solely On The Things That Suit You Best If your own GTD “weekly review” has you feeling stagnant, maybe it’s time to partner up inside the Advisory to get you into action.

What do you do when you discover you’re the newest of seven new chiropractors in a town that only has the capacity to support three comfortably? If you’re Ben Adkins, in just six months you become number one of course! Ben decided he wanted to pursue a chiropractic career because he had a great one himself who helped him relieve recurring headaches back in 3rd grade. What he didn’t realize when he made this choice was building a practice didn’t automatically mean “they” would come. With more time on his hands than patients to tend to (or money to market with), Ben focused on learning online marketing strategies to build his local practice. In the process, magic happened. He built a recurring source of mostly passive income helping other local businesses market themselves and discovered the importance of building his own brand while doing it. Listen in as the guys get the goods on Ben’s four-day product launch process, three-legged traffic strategy, and two monetization models that convinced Ben to shift from spinal adjustments to online teaching as the highest and best use of his time. If brand-building or local business marketing are areas where you could use an assist, check out this chat with Marshall Wayne and this episode with Christine McDannel. "What you fail to realize when you’re young and starry-eyed is that once you get out and open your doors is that not everybody’s just gonna rush through the door.”- Ben Adkins Some Topics We Discussed Include: This is how to find the “magic land” of what you’re meant to do 8 years is a long time to wait to catch up on a bromance Matt Quit trying to be clever and focus on this when deciding to create a product Which comes first, building the brand or direct response ads (chicken, egg)? Find the niche within the niche to lock in long-term clients on retainer Another successful example of going deep not wide, pain points included! The guns blazing vs baby steps approach to problem resolution and what you should choose for your particular client getting business model Turn a live event into an eternal source of revenue 6 days for humankind’s creation...Ben’s got product creation streamlined to 4 Advisory Warning-this method should only be attempted by skilled professionals Does length matter? Your avatar’s answer may surprise you! Why being a nerd for “the stuff” is as important as marketing skills An underutilized mostly passive income stream to check out for your niche Are Matt and Joe getting the band back together? A case for using solo ads as your barometer What does Frankenstein have to do with a successful traffic strategy? Contact Ben Adkins: Find Ben on his blog Follow Ben on Facebook References and Links Mentioned: Closerscafe.com ScriptDoll Birdsong Perennial Seller by Ryan Holiday The Game by Neil Strauss Marshall Wayne - How To Build A Movie Star Brand For Yourself Christine McDannell - The Brick & Mortar Systems Rockstar Traffic strategy not in your wheelhouse? Maybe you just don’t want to recreate the wheel and learn how to DIY it? Get your “how to” over at the Advisory.

It all started out at the horse track. Take one young boy hanging out with his father, add the “need to know” how a horse’s odds of winning a particular race are calculated, to equal Scott Desgrosseilliers recipe for online business success today. Scott’s love of building databases from the age of 11, coupled with his analytical approach to data he collected moved him from corporate giants Motorola to Apartments.com and onto Infusionsoft (just for fun because he got bored just managing data online). At his last post, he quickly discovered the need for online marketers to collect reliable data about their marketing efforts in order to make better choices with their budget. Enter Wicked Reports, the company Scott founded a couple years ago that he calls a marketer’s playbook to grow their business faster. Tune in as and get the scoop on the most common misconceptions business owners have about attribution, common tracking errors companies make about their customers, and Scott’s take on the two most important key metrics every online business should be tracking. And, if data’s your thing, you’ll definitely want to listen in on Chris Mercer’s Google Analytics episode, plus Tina Marie’s take on what data is important to small business owners. "Once you get one thing, you kinda get all of them. Until you get one thing, you don’t get any of it.”- Scott Desgrosseilliers Some Topics We Discussed Include: Right or left brained, this tool will help you rule, in attribution data anyway The two most important metrics any business owner should track’ How to reverse engineer high-value customer acquisition Discover the average time between first click and first purchase and why it matters Why email click-through rate isn’t everything and how even a low one can equal big returns How being a comics nerd can translate into a hella good business model An easy and free way to start tracking your email success How to follow the scale, chill or kill method with paid advertising The common tracking errors most companies make online Is this tool the video game cheat code for online marketers? Why instant gratification is the worst nightmare of online business (even if it seems like a dream come true on the other side of the equation) This common oversight will throw off your cold traffic sales conversion numbers, so don’t make it The importance of sub-goals for your business Contact Scott Desgrosseilliers: Check out Scott's services on his website Follow Wicked Reports on Facebook Learn more on the Wicked Reports YouTube channel References and Links Mentioned: WickedReports.com/hustle https://www.wickedreports.com The Source of Miracles by Kathleen McGowan The Surrender Experiment by Michael A. Singer Rocket Fuel by Gino Wickman and Mark C. Winters The eMyth by Michael E. Gerber The Path of Least Resistance for Managers by Robert Fritz and Peter M. Senge Hustle and Flowchart Masterclass #63 with Tina Marie Hustle and Flowchart Masterclass #68 with Chris Mercer Not sure how to start systemizing your approach to grow and scale with the metrics you farm? Look into the Advisory for answers.

Entertainment pays, no matter what your niche. And in this day and age, no matter how big or successful you believe you are in your online business unless you’re willing to entertain first, you’ll go the way of the dinosaur (before the Jurassic Park storyline brought them back to life anyway). At least, that’s Billy Gene Shaw’s motto. From the looks of things, Billy Gene’s onto something. He’s the man that missed out on a college degree by not completing one course to go to Cabo with an ex. He moved on to fail at a mobile oil changing business next. After that came learning the most marketable of all skills at of his next jobs with an agency-marketing of course. While getting paid to learn how to help businesses grow, Billy Gene saw the real money was in growing an online business, so he jumped in and learned how to market his first online course in quitting smoking and drinking. What he learned there and at his day job helped him to build the online mecca known today by many entrepreneurs as THE GUY of YouTube video ads. Tune in as the conversation gets deep, not wide about the three-step process to kill it with online video ad campaigns, running traffic to the right place on YouTube, and three things to include in every video you shoot to build your brand and sell more stuff. Once you’re all set and get Billy Gene’s tips into action, be sure to parallel park Dennis Yu’s Facebook video strategy alongside it to get more bang for your branding buck. And, if you really want to be seen everywhere by your prospect, check into our qualified traffic episode to nail it down the rest of the way. “That’s what people don’t understand. It doesn’t take a lot of money, and here’s the thing. If you’re making more money than you spend, you’re actually getting paid to build your brand.”- Billy Gene Shaw Some Topics We Discussed Include: Is there an unwritten rule you need to live in San Diego to be a successful online marketer? How being loud, profane, young and black spurred Billy Gene’s method for client getting success These three steps are all you need to get people buying from you instantly Brand awareness ads + direct response ads = recipe for online success This unconventional ROI made billboard ads worth the risk, and it’s something you can leverage right now too Living proof that when you’re hurting for dough and you do what you know you can succeed When getting out of character works, and why you should consider it How to build your brand for free on YouTube exploiting this lesser known fact Always meet the customer where they’re at and you’ll see more cold conversions Use Billy Gene’s three “E’s” for the highest converting video ad campaigns around While you’re at it, follow these three guidelines when you shoot your videos to create the most valuable content for your audience Why zags and trends should be on your marketing radar Billy’s motto, “If no one’s listening to you, it doesn’t matter what the f@#$ you say!” The difference between a peer mentor and a pay mentor and why you need both Contact Billy Gene Shaw: Get the scoop and cool freebies on his website Follow along on Facebook See how it’s done on YouTube Catch some candid videos on Instagram References and Links Mentioned: Scaling Up by Verne Harnish Billy Gene's website Hustle and Flowchart Masterclass #84 with Matt & Joe Hustle and Flowchart Masterclass #85 with Dennis Yu Are you about ready to dive in and let paid traffic work for you yet? Check out the how-to here if you’re finally ready to slay it online.

If you knew Vince Reed back in the day when he owned his real estate brokerage, you likely never would have guessed he‘d make the big leap into online business. By his own admission, he hardly knew how to send an email. After the market crashed in 2008 though, when faced with the decision of flipping burgers or learning Google ads, thankfully he chose the later. A believer in his own advice, Vince decided to “learn by doing,” sold a bunch of furniture and computers from his recently closed business out of his garage, and dove in feet first. He clicked on an ad to learn how to make money online, and he’s been in the business of helping others build their businesses ever since. You can find Vince running a full-service digital agency to help others get more traffic, convert more leads and make more money following a strategy that can be optimized and scaled. He’s an avid participant in live events to help train business owners to do the same. And, if you’re really lucky, you may catch him at his own Internet Traffic Live event that he’s hosting for the fifth and final time in 2019 (with previous guest speakers like Roland Frasier, Billy Gene Shaw, and Russell Brunson to name just a few). Listen in and hear Vince’s three-part process for driving traffic, ad budget optimization tips for Facebook and his two-step YouTube ad strategy that’s possibly even better than a Google paid strategy. And, if this episode resonated with you, check out Matt’s post about driving consistent traffic and Dennis Yu’s $1/day episode to truly hone your paid traffic plan. "Knowledge is not really power, in my opinion. Knowledge executed is where the power comes in, so you’ve got to go take action and make it happen.”- Vince Reed Some Topics We Discussed Include: The best place you can spend $0.01 per lead to get cold traffic easily How to know the difference between a buyer and a shopper This is the online advertising platform you should master first How to grow your audience on social platforms without spending more Matt’s bonus tip for affiliate marketers on pixels Why failing with paid ads can help you figure out how to do this better Actually getting results for the “how to run a paid ad” comes down to this one thing First now your prospect’s way of thinking if you ever want to master retargeting A big takeaway about the difference between search and social paid traffic How insider trading and paid advertising are alike (thankfully with totally different end results) Vince’s two step YouTube ad strategy that rivals the PAG Google strategy This one ingredient will drastically improve your Facebook ad success results What this platform has that edges out other social media channels and makes it choice “real estate” to place an ad on Don’t worry, if you find Vince, he’ll definitely find you again Learn Gary V’s theory on learning combined with Vince’s theory on doing Contact Vince Reed: Follow Vince on Facebook Check Vince out on Instagram Watch and learn from Vince on YouTube See what’s tweeting with Vince on Twitter Keep tabs on Vince on his website References and Links Mentioned: Internettrafficandleads.com (Vince’s book free + shipping) Internet Traffic Live (may open this up again for one more training in 2019) The Richest Man Who Ever Lived by Steven K Scott 80/20 Sales and Marketing by Perry Marshall and Richard Koch The One Thing by Gary Keller and Jay Papasan How to Drive Consistent High-Quality Traffic by Matt Wolfe Hustle and Flowchart Masterclass #85 with Dennis Yu Find your best play for your custom paid traffic strategy. Learn more about developing your own roadmap here.

What if doctors today have it all wrong when it comes to healing? A chance meeting with Pete Egoscue and a hook-up with Tony Robbins in the early nineties were the only two cues Brian Bradley needed to join the new healing movement right alongside them. After completing his degree in physical science and a focus in nutrition, Brian became the head ambassador to the low-intensity body movement system coined the Egoscue Method with Pete. Over the past 26 years, he’s trained professional athletes in the NFL, MLF and PGA and countless others to help overcome their pain and perform at their peak. As a pioneer in the functional movement, Brian has taken Pete’s unique method to The Patch, an exercise facility aimed at balancing the human body to give it the best chance to function most effectively. If you’re stuck in your chair building your empire, tune in for Brian’s easy five-minute workout to get you prepared for your “sitting as a sport” day. If Brian got you up and out of your chair in this episode, listen in on Marx Acusto-Rubio’s episode when the guys first got introduced to the concept. Also, while you’re contemplating mindset, this post Joe wrote about motivation is worth a quick look too. “It’s my job to get people out of their head and into their heart about what they should trust about the human body.”- Brian Bradley Some Topics We Discussed Include: How a baby and a bin of rice caused the creation of the Egoscue Method What to do when you get sick and tired of feeling sick and tired and you can’t buy your way out of it How to think of sitting as a sport instead of the new smoking A simple fix for billions should be this to be effective Don’t just sit there and listen, stand up and join in (unless you’re driving) Shift from a hope of getting well into an event of getting well if you ever want to get past your pain Once you see injury as this, you’ll start the healing process Why barefoot is better than crossfit How to keep yourself off the pills and in the chair effectively making hella gains in your business Some words of advice for Tiger Woods (you can definitely use on the course as well) Experience how your mind changes your emotion, buy using your body as the catalyst to do it first hand Do this to sleep through the night if you’re a chronic snorer Be able to ride the lower waves in your business until the big ones come in again by taking care of this Contact Brian Bradley: Connect with Brian and the Egoscue Method on the website Learn more about The Patch here Start a conversation on Facebook with Brian Follow Brian on Instagram References and Links Mentioned: Man’s Search for Meaning by Victor Frankl The Bulletproof Diet by Dave Asprey Magnesium L-Theralate supplement Pain Free by Pete Egoscue Johnathon Livingston Seagull by Richard Bach The 80/20 Principle by Richard Koch The Four Agreements by Don Miguel Ruiz Multipliers, How the Best Leaders Make Everyone Else Smarter by Liz Wiseman Unshakeable by Tony Robbins The War of Art by Steven Pressfield Wherever You Go There You Are by Jon Kabat-Zinn A Simple Process to Understand What Truly Motivates You by Joe Fier Hustle & Flowchart Masterclass #77 with Marx Acosta-Rubio Move past your business pain points here. Learn what it takes to align yourself for you biggest gains by checking out the Advisory Portal.

Ever wonder what it takes to have a million dollar day online? Think it’s even possible for an online marketer? If not, Mike Filsaime, the car salesman turned online marketing pioneer will be the first to tell you how it’s done (since he’s the second guy in online history to ever do it). Flashback to the mid-eighties when Mike first learned how to write code after high school. He quickly turned a small bit of state-specific code into something he could modify for multiple states and sold the rights for a tidy profit. That was his first taste of turning a profit with software, one he would enjoy again soon enough following in the footsteps of John Reese. Take your time with this episode and you’ll learn about what it takes to turn out great conversions with your webinars, why a launch model isn’t the best business model and the four quadrant approach to deciding which SaaS you should dive into developing. If you like what Mike has to say, you may find they pair well with some helpful tips from Mike Matuz’s episode and Joe’s take on creating the perfect webinar flow. I always tell people, you don’t market in a debate format.”- Mike Filsaime Some Topics We Discussed Include: The fine art of influence and why it matters Hands down the most important skill to sell something online How to leverage a support desk and tools you use to create a new SaaS product Matt’s warning about the consequences of good copy without this How to never tell your affiliates about your payment program and still get them to sell for you like gangbusters These 5 KPIs are what make a webinar the most successful Did somebody say Snoop Dog was in the house? The baffling reality of what a pre-order really gets your client yet how much more it delivers during your “grand opening” The highest and best use of a launch If you’re still offering webinar replays, reconsider doing this instead How to spot the Coca-Cola and deliver the Pepsi online Should you pay for affiliate partners or pay for traffic to sell your product? What Mike believes you should always pair with an info product to earn more money online GDPR makes the Butterfly Site a tool Mike had to retire for now…But maybe not for good Mike shatters Matt’s myth’s about developing a SaaS This four-part video sales funnel that still slays it today If you consider building an app that piggybacks, consider this first Contact Mike Filsaime: Connect with Mike on his website Follow Mike on Facebook Learn Mike’s laws of giving a successful webinar here Join Mike and like-minded marketers on a cruise to Mexico References and Links Mentioned: Kartra GrooveKart EverWebinar WebinarJam ClickFunnels The Rober Collier Letter Book by Robert Collier Influence: The Psychology of Persuasion by Robert B. Cialdini Predictably Irrational by Dan Ariely Yes by Dan Ariely Triggers by Joseph Sugarman The Adweek Copywriting Handbook by Joseph Sugarman How to Create the Perfect Webinar Flow by Joe Fier Hustle & Flowchart Masterclass #79 with Mike Matuz Need to learn more about generating the traffic you need to have a massively successful “grand opening”? Find out more here.