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Hustle & Flowchart: Mastering Business & Enjoying the Journey

Hustle & Flowchart: Mastering Business & Enjoying the Journey

684 episodes — Page 9 of 14

Therapy Sessions - Our Biggest Insights From June

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We've got a Therapy Session episode for you today with some of our biggest insights from the month of June. Be on the lookout for more Therapy Sessions at the end of each month.

Jul 4, 20201h 13m

S1 Ep 284Chris Ross - The Mental Game Of Selling

On today’s show, we are chatting with Chris Ross who gave us a total masterclass on sales which is pure gold. Chris is a fellow podcaster and runs TCR Consulting Agency and on today’s show, he does a deep dive into the conversations he has with his potential clients. He really gets into the mental game of sales and the mindset you need to have to approach it for success. He also shared with us his daily routine and his goal to improve each and every day by 1% as well as how to handle objections. It’s less about scripting and more about how your brain needs to be when entering into the conversation. Chris also has a podcast, aptly name the Win-Win Effect and on that show, you will learn sales at a level you most likely have never heard before, without all the questionable methods but selling with a giving, connecting, and problem-solving intention. You will definitely have some mind shifts and a-ha moments about selling while listening in, so check this one out. And once you are done, be sure to check out the show we referred to with Chris Voss (not to be confused with our guest) and with Marshall Sylver for even more success traits for being a great salesperson. “If you are really struggling with your sales, and if you want to experience what it feels like to have zero buyer’s remorse, ask them “What, When, Why, How” questions.” - Chris Ross Some Topics We Discussed Include: Chris’ method to make himself 1% better on a daily basis The importance of taking notes (and not on your phone) Some great examples of conversations when dealing with objections as well as getting your potential clients into the right frame of mind The international speaker who changed Chris’s life around Starting your day off right, without being overwhelmed by social media, and most importantly, being tied to your phone Examples of how some well-known people learn from their failures and how you can put this same thing into practice to improve How to set up the conversation right from the start to let them know you are working on their behalf Give us a shout at [email protected] if you have an idea for an awesome name we can attribute to all of our awesome listeners (because HustleAndFlowcharters is way too long) And much, much more! Resources From Chris Ross: Win-Win Podcast Chris Ross on Instagram TCR Consulting Agency Chris Ross Official References and Links Mentioned: Curtis Jackson: Hustle Harder, Hustle Smarter by 50 Cent Alter Ego Effect by Todd Herman The 50th Law by Robert Greene & 50 Cent Are you ready to be EPIC with us?! Then grab our EGP Letter here FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs This episode is sponsored by Easy Webinar, be sure to check them out as well Check out Groove Pages, the free tool we talk about in our intro Negotiation Tactics From An Ex-FBI Hostage Negotiator - Chris Voss Reprogramming the Subconscious to Think Like a Millionaire - Marshall Sylver

Jul 2, 20201h 25m

S1 Ep 283Erin Pheil - How To Change Your Beliefs To Change Your Life

Erin Pheil joins us on the show today and she is talking about how to get over mental roadblocks that get you stuck. These can be mindset blocks for anything, whether it be personal or business, and she gave several practical, tactical steps, and exercises that you can do to shatter those beliefs. It’s actually a fun, interesting process and Erin gives us real-world examples that are totally relatable. We even talk about some of our own patterns where Erin guides us through the steps to evaluate where they came from so we can uncover mental roadblocks in our business. Erin is so amazing, we even booked a follow-up call where she is going to continue to help us work through some of these other patterns. You will love this episode and Erin is going to get you unstuck with some simple questions and quick tactics that do not take long to do. Check out her company, MindFix Group which has some free videos and exercises on there, as well as information about hiring her to get a clear understanding of your current roadblocks and create a map of what a breakthrough would look like to you. Once you have listened, be sure to tune in to our previous shows with David Allen and Dr. Steve Ruden for additional insights on how to rock your productivity and erase those roadblocks that keep holding you back. “It’s not what’s happening in your life that’s so bad, it’s how you are seeing it and interpreting it that’s making you so miserable. If you can change the lens through which you see the world, everything else can change too.” - Erin Pheil Some Topics We Discussed Include: What the heck is mindful yawning and how to use it in a conversation (without falling asleep) Example questions to ask yourself to get to the root of your belief Beneficial ways to journal to help clear out limiting beliefs Real-world examples of dealing with common misconceptions that many of us learned at children How a mysterious illness changed Erin’s life forever The all too common imposter syndrome and Erin’s tips to help us get over that ourselves How to invoke Solomon’s Paradox to change your beliefs on your own That time you saw Santa at the mall and the real impact it may have had And much, much more! Resources From Erin Pheil: MindFixGroup.com MindFix Facebook Group References and Links Mentioned: The Work of Byron Katie Books dealing with neuroscience by Mark Waldman Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. How A Simple New Habit Will Change Your Life And Reduce Your Stress - David Allen This Science-Backed Exercise Can Rewire Your Brain For Success - Dr. Steve Ruden

Jun 30, 20201h 13m

S1 Ep 282Adam Lewis Walker - Awaken Your Alpha And Land A TedX Talk

Adam Lewis Walker is totally in the zone in this interview and if you’ve ever wanted to get your message out into the world via the TED platform or are curious about the behind the scenes action there, listen in. We talked first, about how to get onto the TEDx stage, which Adam knows all too well. We also talk about how to “Awaken Your Alpha” which is the title of Adam’s TEDx talk as well as his book and podcast. Adam’s focus is all about getting the right mindset, confidence, and everything you need to push your life forward. With his podcast, he discusses how to get your own TED talks, debunking the process along the way as well as what to do at the talk, how to hone in your message to conform with their time restraints, and what to do once you get the talk. Oftentimes, people don’t do enough to leverage that publicity, so Adam gives us great information on what to do with that talk once you get it. So there’s the mindset stuff plus tactical stuff in this show, a double whammy! After you listen to this episode, be sure to check out our previous shows with Bedros Keuilian and Theo Lucier for even more insights on how to kick ass in life. “You can overcome your environment, but you’ve got to accept the things you can’t control.” - Adam Lewis Walker Some Topics We Discussed Include: The new world record Adam plans to beat What the heck is the Dickens process and how it will be super helpful to you The different levels of TED talks and how they are not all the same Tips to make your application stand out A simple exercise from the book to get your awareness of all things affecting your life, tuned in for clarity and improvement where needed The meaning behind “Awakening Your Alpha” Ways to bust through your “I can’t…” self talk How to dial in your message for your talk and for future events And much, much more! Resources From Adam Lewis Walker: Talk Xcelerator podcast Awaken Your Alpha TEDx talk Awaken Your Alpha podcast Awaken The Alpha book Talk Xcelerator podcast References and Links Mentioned: The New Rules of Success book The Courage To Be Disliked by Ichiro Kishimi & Fumitake Koga Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. How to Cut the Bull and Kick Ass in Business (And in Life) - Bedros Keuilian How To Be Smarter, Energized, And Focused All Day - Theo Lucier

Jun 25, 20201h 36m

S1 Ep 281Mike Filsaime - Dissecting A FREE Funnel Builder

This is our second show with Mike Filsaime, who has been around forever in the online world and is a true pioneer in the industry. He’s got a new software called Groove Pages, which is an online page builder. The cool thing is that as of this recording, he’s giving it away for free! On today’s show, Mike chats with us about the evolution of this software, how it came to be, as well as the story of his past software platforms such as Kartra. He also gave us a video demonstration of Groove Pages, which you can see by checking out the link below, so be sure to check that out. While we may have been a little skeptical at the beginning of this conversation, by the end we were totally blown away at the infrastructure behind it. He’s making it awesome for affiliates to promote so you’ll definitely want to listen to this episode and follow along. Once you are done, be sure to check out the previous show we did with Mike as well as our episode where we chatted with Joey Xoto, who shares a similar story about creating a software empire. “Page builders, webinars, membership platforms, affiliates, and sales platforms are all technology. You have to ask yourself when you go to buy something that you want to invest in - “Do I want to buy my technology from a marketing company or from a technology company?” - Mike Filsaime Some Topics We Discussed Include: The differences between Groove Pages and ClickFunnels The beauty of the “First tag wins” concept All the features of this new platform and what to expect in the months and years to come Why it’s a no brainer to sign up and share with others Breaking down Butterfly Marketing and the method of the viral marketing system How Mike went from making $9 an hour to meeting his future business partner on a yacht the next year All the tools, tier levels and promotional goodies you will need to set yourself up early in the game A small mistake made on the day of the big launch And much, much more! References and Links Mentioned: GrooveFAQ.com Groove Pages Check out our Facebook Live with Mike where you can see all the behind the scenes info as to how Groove Pages works Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. Check out our video interview with Mike to see Groove Pages in action How To Load Up Webinars AND How To Build A Software Business - Mike Filsaime The Story Behind A $30 Million “Simple” Software Empire - Joey Xoto

Jun 23, 20201h 20m

Ep 280Dean Holland - How To Make Affiliate Marketing A Main Income Source

Dean Holland created one of the first coaching programs we went through online and he’s been into creating info products and affiliate marketing for many years. He also has a book about affiliate marketing called The Iceberg Effect which you can get for free. On today’s show, you’ll get to hear Dean’s evolution which ties into a really solid affiliate system and where he also is helping a ton of people selling online. We reminisce about the early days of affiliate promotions all the way to what is working current day, and how Dean has found the perfect blend for his business of promoting his own offers with other marketer’s products which are a good fit for his audience, as well as some change in thinking over the years in regards to how he markets to the leads he gets. After you get your mind reeling with the possibilities, check out our other episodes with Navid Moazzez and our Therapy Session show we did earlier this year where we discuss more affiliate marketing strategies, what most affiliate marketers are doing wrong, and how to set yourself apart from the rest. “I just came around to the viewpoint that if there is a complimentary software or something that I know can help my customers...why can't I be the one to provide that solution and everybody wins.” - Dean Holland Some Topics We Discussed Include: We reminisce about our own early days in the affiliate marketing game, even recalling who was our very first customer was (you’ll never guess!) How Dean’s wife actually beat his conversions even with an ugly funnel Why recommending other people’s product to your list actually increases the sales of your own What Dean is doing with his best performing broadcast emails The four most important things to focus on daily, which have a direct impact on revenue Dean’s observation with working with newcomers and the key things to get you moving towards your first sale And much, much more! Contact Dean Holland: The Iceberg Effect References and Links Mentioned: ClickFunnels The Iceberg Effect Just The Tips podcast Dream 100 list Ready, Fire, Aim by Michael Masterson Fix This Next any other books by Mike Michalowicz FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. Therapy Session – Unapologetic Affiliate Marketing Strategies Affiliate Marketing Using Virtual Summits - Navid Moazzez

Jun 18, 20201h 12m

Ep 279Felicia Pagesh - How To Get More Sales From Your Existing Work

Felicia Pagesh joins us today for a great technical, tactical show where she dives into fun stuff such as conversion optimizations, webinars, landing pages, and other useful techie talk. It’s also a great show for those who love to understand the psychology behind all of this. We also discuss her four-step process for optimizing businesses and her corresponding worksheet that Felicia offers, which you can get for free. Felicia is so full of ideas she even has a whiteboard on the floor. She is a self-proclaimed ‘hole poker’, looking at things like funnels and seeing where there is room for improvement. After ten+ years of looking at similar things, it’s her superpower to look at a company’s marketing assets and campaigns and zero in on where a major impact can be had as well as offer insight as to how to cover up those keyholes to yield 6-7 figure results. There are only so many ways to build a funnel, and at this point, Felicia has discovered what most of them are, how long someone will view it, and how they will consume the information. If you enjoy listening to Felicia’s tactics, you’ll love even more branding insight from our shows with Billy Gene Shaw and Steven Sashen. “You don’t have to create new content, to appeal to people with a new presentation or new concept, what you do is shift your perception around it and realize there are lots of different ways to get that content consumed.” - Felicia Pagesh Some Topics We Discussed Include: Felicia’s four-step method to streamlining your business The two main things that work like gangbusters for her clients Tips for re-engaging people who have not consumed your entire webinar but have shown interest in your offer Key resources to have while you are building out your campaign Questions to ask yourself before you spend a huge chunk of time building a potential new business How to view your product or service in the eyes of your customer Multiple ways to deconstruct your webinar into multiple pieces of content And much, much more! Contact Felicia Pagesh: ActivateBranding.com References and Links Mentioned: ActivateBranding.com Designrr Felicia’s Asana template 5 Step Marketing Checklist & Strategy Guide Go to FlowhartGroup.com where you can chat with us, see behind the scenes Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. Xero Shoes Takes Us Behind The Scenes Of Shark Tank - Steven Sashen How To Use Video And Strategic Advertising To Be Everywhere - Billy Gene Shaw

Jun 16, 20201h 5m

Ep 278Ryan Levesque - 10x Your List Growth Using Quiz Funnels

This is a round two episode with Ryan Levesque, and this time around he is talking about his latest book, Choose. Since we are still in a pandemic during the recording of this show, we are talking about how during this quarantine time, Ryan is taking the time to do all these workshops and challenges to help people in a big way to learn about quiz funnels and actually start creating. Ryan also discusses all the benefits of using a quiz plus a ton of case studies with folks who have had great results. He’s going to walk you behind the psychology of quizzes, how to properly structure it, why a quiz can catch attention, and what happens after they take it. We also talk about the “Why” and the big ideas around how everyone can use these quizzes to ramp up everything in your business. One of Ryan’s own quizzes is adding 50,000 emails to his list every day, and he also will be holding a quiz funnel workshop live on June 15th, 2020. He will work with you on how to build out your own quiz funnel, the questions to ask, how to angle your products and offers and you can see all the details around that at HustleAndFlowchart.com/Quiz. When you are done, be sure to check out our previous show with Ryan where he goes into more detail if you are just starting out as well as our show with Neil Patel for more strategies on how to grow your brand. “You begin by asking them a series of questions to better understand a little bit more about their situation...Instead of selling in a one size fits all way, you’re putting people into buckets. It’s an incredibly effective strategy for a number of reasons.” - Ryan Levesque Some Topics We Discussed Include: How to structure your quiz Examples of businesses that use quizzes the right way (tennis, anyone?) The Band-Aid approach to helping your customers out The powerful psychology behind quiz taking Five top reasons to use a quiz in your business (and it’s not just about sales conversion) Common mistakes with quizzes and why yours may not be converting Different types of quizzes and which ones may be a good fit for your audience And much, much more! Contact Ryan Levesque: RyanLevesque.net References and Links Mentioned: HustleAndFlowchart.com/Quiz Ask & Choose by Ryan Levesque Alexis Fedor - art business quiz funnel Platform Assessment - quiz funnel for building an audience ChooseQuiz.com Bucket.io Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. How To Choose The Perfect Business For You - Ryan Levesque Content Strategies To Grow Your Online Brand - Neil Patel

Jun 11, 202052 min

Ep 277Lisa Buyer - How To Use Social Media For Branding And PR

Today we are talking with Lisa Buyer and how she uses public relations and social media to get more PR. Lisa is a fellow podcaster, has a PR agency, and is also an author. You can get a free digital version of her book, PR Secrets, which is packed full of content and is basically a PR manual. Listen in as you’ll hear how Lisa discusses how to use social media platforms to get press, and how to use your content to get in front of the right media people and groups. You’ll hear all about Facebook groups, LinkedIn, Twitter, even Tik Tok and how to leverage them to get more media representation for your brand. We chat about some of the things she talks about in her book, where she covers a host of topics such as newsjacking, chatbots, futurists, SEO, visual reporting, podcasting, and what’s new in putting together a press release. This is similar to the way we are approaching our business, in outreach with other publications that can help spread our message, but also as helping them in turn. There’s a lot of content that we all create without thinking about, where someone will share that, feature a quote, or perhaps a podcast you've been on. These are all opportunities for you to build up this library and Lisa will explore how to take advantage of that in a clever way. After you’ve listened be sure to check out our shows with Molly Mahoney and Dennis Yu for even more tips on how to get the most out of your social media strategy. “It's actually a great time to do ads because ads are less expensive. So combining the superpowers of public relations, SEO, and social, if you can optimize each part of that you're going to get the most reach and visibility, and all eyeballs are on digital right now.” - Lisa Buyer Some Topics We Discussed Include: How to approach influencers on social media and why a big following isn’t always necessary Why you should include a media page on your site and how to make it easy for journalists to research everything they need to know about you Which social media platforms have the most traction A way to repurpose an article or blog post that is so simple, yet effective, you will wonder why you’ve never used it before Using Messenger as a way to communicate with journalists who visit your site The difference between marketing on LinkedIn and Facebook A clever way to use Tik Tok to your advantage, without having to make a crazy video Lisa’s big a-ha moment that she got from attending our mastermind at Podfest The #1 outreach strategy, which is easy to implement but often overlooked Imposter syndrome and more breakthroughs to get through that and forge ahead And much, much more! Contact Lisa Buyer: Social PR Secrets References and Links Mentioned: TheBuyerGroup.com/Hustle to get a free digital copy of Lisa’s book Social PR Secrets podcast Talk Walker Brain FM LinkedIn List of The Most In-Demand Hard and Soft Skills of 2020 Digital Detox Secrets Book Be sure to join our Facebook Group, where you can connect with us, podcast guests and other entrepreneurs Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. Leveraging Facebook For Free Organic Reach - Molly Mahoney How To Build A Recognizable Brand Using $1 Ads - Dennis Yu

Jun 9, 20201h 12m

Ep 276Greg Rollett - How To Leverage Massive Existing Platforms To Grow Your Brand

Greg is another awesome fellow marketer we got the chance to hang out with at Rich Schefren’s event in Florida, and luckily so as you cannot be around this guy and not have a huge smile on your face. He has amazing energy and ideas and on this show we cover a lot of ground with him. We also held a mastermind at Podfest, and the things Greg talked about there blew everyone’s mind in that room, so we wanted to share that in this show as well. Listen in as he explains how he got a partnership deal with Entrepeneur.com and his reality show onto Amazon Prime, and how he was able to make those deals with these high profile companies. He’s giving away amazing resources (one that’s so good you need to listen in to discover). Plus, while his business took a huge hit due to COVID, he reinvented his business model to create a brand new six figure business, all within a week. When you’re done listening, you can learn more about branding strategies from our talks with Steven Sashen and Marshall Wayne. “It’s really hard to build an audience and you have to work your tail off...I look at, if I want to build an audience, who already has my audience that I can tap into and add value to in some way.” - Greg Rollett Some Topics We Discussed Include: A resource that is so good, we can’t list it here (but listen to the show and you’ll find out what it is!) Matt reminisces about his very first band (and why they needed to change their name) How Greg is documentoring his tribe (yes, we created a new word) How to partner with the big brands - Amazon, Entrepreneur.com, and others Why mailing people stuff really helps you stand out (just like our newsletter that you can get in the mail!) How to have breakfast with Larry King (which just might lead to a book deal) The right way to crowdfund for projects, whether you are just starting out or if you have an existing audience What Greg would do differently now if he was creating video content all over again From one business tanking because of COVID to creating a brand new one all within a week And much, much more! References and Links Mentioned: The Ambitious Planner.com/Hustle - Check this out to get a free copy of Greg’s planner which includes 52 weeks worth of brand building video ideas Operation Underground and Esperanza documentaries Ambitious Adventures Rudy Ruettiger and Rudy: Live On Broadway on Amazon Prime Charity Buzz No B.S. Marketing to the Affluent by Dan Kennedy Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! Xero Shoes Takes Us Behind The Scenes Of Shark Tank - Steven Sashen How To Build A Movie Star Brand For Yourself - Marshall Wayne

Jun 4, 20201h 14m

Ep 275Pat Flynn - Affiliate Marketing Through Insane Value

Today’s show is a hybrid episode, as we recently had a 3-hour Livestream on Facebook where we spoke with a variety of guests to discuss affiliate marketing. Pat Flynn was one of our guests and he is one of those folks who teaches and does affiliate marketing in pretty much the same way we do, so the first part of this show is the interview we held with Pat. You’ll hear how he got started, what his process is, how he interacts with his audience, his tips for promoting products and ideas on how you can work with big brands to become known as the main expert for their product. Then the second half of this episode is where we discuss all the cool things that are working for us right now in our business with affiliate marketing. You’ll hear how we’ve been using Facebook and YouTube lately, tips for making demo videos, and a brand new opportunity that has come up for us, from all of our years of affiliate marketing. There’s a lot of strategies packed in this one, and after you’ve listened, check our previous shows we referenced. We discuss our Unapologetic Affiliate Marketing Strategies and making Affiliate Commissions & KSTs. “If you consider and keep your headspace in ‘What does this make possible, what can you lean into, what’s that project that you always wanted to start that you can now start?’, then that’s where really amazing things and opportunities can come out of this for you.” - Pat Flynn Some Topics We Discussed Include: How to think long term for the affiliate marketing win What’s working now for our business Strategic ways to use demonstration videos The many benefits of having a Facebook group and what you must do when setting one up How to set yourself as the expert user of a product What to do if you are just starting out Tips on how to build your audience The beauty of the product reference page Examples of targeting a niche within a niche And much, much more! Contact Pat Flynn: Smart Passive Income References and Links Mentioned: Learn Scrivener Fast MKBHD tech reviewer on YouTube Retargeting Recipes College Hacking Checklist 123 Affiliate Marketing Course Key Step Tutorial Retargeting Recipes Be sure to check out our YouTube Channel Reach out to at [email protected] if you are willing to give up a little bit of equity to rapidly grow your business with affiliates FlowchartGroup.com to join our awesome Facebook group Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. Unapologetic Affiliate Marketing Strategies Affiliate Commissions & KSTs

Jun 2, 20201h 5m

Ep 274Michael Trainer - The Lessons Learned In A Pandemic

What do Dalai Lama, Terry Crews and Beyonce have in common? It’s today’s return guest, Michael Trainer. Michael co-founded a company called Global Citizen, which puts on some of the biggest events in Central Park, and also has a podcast called Peak Mind, where he talks to some really big name guests. Not a lot of folks have been through this, and on his podcast, Michael has a crazy good Rolodex, so that’s the caliber of people and conversations that he has access to and shares. The hosts are the ones who take all this in and we talk about the collective thoughts he has instilled from talking with the brightest minds. Today’s show is basically a philosophical talk that transcends into an actionable guide and at the time of our recording, we are chatting about all the big perspective changes we are still going through with the pandemic and the ways to set yourself right mentally. We chat about Michael’s upcoming book which is all about how he managed to get connected with all these big-name people. In addition, we talk about how we should be approaching the current state of affairs today and the mental state that we are all in during these interesting times. If you’re seeking even more habits to heal your mind and body check out our episodes with Brad Spencer and Corona Brady. “Relationships are the true goal and I think podcasting is one of the great platforms and one of the great ways in which you can actually approach relationship building in this day and age.” - Michael Trainer Some Topics We Discussed Include: Lessons learned from being a podcaster and connecting with others Tools and tips to boost your immunity and general well being The difference between being at cause and at affect and which one you need to focus on The simple but powerful ways to put your mind on track and let go of things that don’t serve you How Michael is navigating through these uncertain times How Fleetwood Mac and Tom Petty led to the creation of a new business Why you really don’t want that Lamborghini How to get your message past the noise Dealing with current day challenges such as homeschooling and unemployment And much, much more! Contact Michael Trainer: Peak Mind Podcast @Michael Trainer on social channels PeakMind.org References and Links Mentioned: Peak Mind Global Citizen Jon Krasinski’s awesome online graduation MyIntent for free online meditation classes What Really Matters At The End of Life - TED Talk by B.J. Miller The Obstacle is the Way by Ryan Holiday The Stoic coin FlowchartGroup.com - Join our free group to chat with us, the guests and the other amazing entrepreneurs that have joined as well Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. How To Find And Focus Solely On The Things That Suit You Best - Brad Spencer Daily Habits To Manage Overwhelm And Stress In Your Life - Corona Brady

May 28, 20201h 5m

Ep 273Mark Joyner - Where To Focus For Exponential Wealth Growth

Today we are chatting with Mark Joyner, author of Your Roadmap To Money In 2020: A Cautionary Tale Of Hope. Mark Joyner is known as the father of internet marketing, having created the first pixel tracking, the first funnel, the first ebook publishing company, and the first one-click upsell. All of these terms we talk about in the internet marketing world were essentially invented by Mark. We are talking today about his roadmap which is all about the future, where technology is headed and how to apply it in your business and prepare yourself for the years ahead. There’s value in all of this and this is a layer where most people are not thinking. If you’re curious enough in what’s happening on a deeper level, it’s going to get you thinking in such a way that will only benefit you. So this is your opportunity to get ahead. Make sure you grab Mark’s report as well since, with everything we talked about in this episode, he goes ten times deeper. When you’re done, be sure to check out our show we recorded with Rich Schefren and Mike Koenigs, on the future of technology and how to keep up with ever-changing trends. “Part of our existence is that life is warfare, so don't feel bad about having to do this as part of the grand design. I love using the military as a metaphor for many things because it is so apt for so many things.” - Mark Joyner Some Topics We Discussed Include: From being self-taught with no formal education to getting books published as textbooks How to go down the rabbit hole on a particular topic while not getting misled by the media Who can you really trust when watching the news? What is ‘The Big Five Phenomena’ and why it’s not necessarily a good thing Epistemological illiteracy and how it relates to your beliefs How the rate of paradigm shifts has constantly increased and what you can do to keep up What do Astroturf and Coco Puffs have in common? How to survive in this new landscape Untold secrets even with top-level CIA clearance Why the future is in the hands of entrepreneurs and how you can be a part of it And much, much more! Contact Mark Joyner: Simpleology.com References and Links Mentioned: Your Roadmap To Money In 2020: A Cautionary Tale Of Hope - get your free ebook Integration Marketing Simpleology Our video interview with Mark Joyner Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. Will Humans Become Obsolete In The Near Future? - Mike Koenigs Big Tech Will Crush Your Online Business (What To Do About It) - Rich Schefren

May 26, 20201h 10m

Ep 272Russ Henneberry - How To Create A Newsletter Business Using Curated Content

This episode is one of those blueprint episodes where once you grab the notes and listen through, you’ll have a business model that you could implement either as a brand new one or model in your own niche if you want. We’re talking with Russ Henneberry, who is the founder of The Clikk.com, a newsletter business with awesome open rates. Listen in as he gives us the play by play that goes into his business and how he’s got his advertising dialed in so he does not need a sales team. Russ has a huge history of content marketing in general and has worked for some really large companies doing a lot of interesting things. With his newsletter, he sends out a daily email to digital business owners and is able to monetize it through affiliate marketing and sponsorships. Most of his content is essentially curated that he finds around the web that is relevant to his subscribers. We really go into a lot of topics such as how to get better open rates with your emails, how to get better deliverability so they actually make it to the inbox as well as how Russ is able to locate the content to curate. When you’re done, get some more advice about success with newsletters from our conversations with Doberman Dan and MaryEllen Tribby. “Every business has a couple of metrics that really need to be watched daily. And for us, open rate is that so it comes out that my advertisers are happy with the number of clicks they're getting simply because we're getting enough opens.” - Russ Henneberry Some Topics We Discussed Include: Three different monetization models and how to make money from each one How to charge CPM’s for your advertisers How to get referrals for lead generation Various ways to use contests in your marketing for viral shares Tips on improving your email marketing How to use this method in your own business model Proven examples of email headlines to get yours opened When to segment your list and how to clean it up How to re-engage those who haven’t opened up emails in a while And much, much more! Contact Russ Henneberry: The Clikk.com References and Links Mentioned: The Modern Publisher The Clikk BuzzSumo BuySellAds Active Campaign Upviral Built to Sell The Automatic Customer Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. Creating Your Own Inbox Magazine - MaryEllen Tribby How To Create And Sell A Physical Print Newsletter - Doberman Dan

May 21, 20201h 11m

Ep 271Susie Moore - Stop Seeking Approval And Attain True Self-Confidence

We loved speaking with Susie Moore, who has such fun energy, and today we talk about her recently released book, called Stop Checking Your Likes. Susie also runs a media company and has been on Oprah and the Today Show. Listen in as she breaks down all these limiting beliefs that a lot of us carry around unknowingly, and has some very simple ideas on how to deal with that because it’s not serving you. We talk about what it means to “stop checking your likes” as it's something that holds a lot of people back from growing their business since they are scared of what people might think of what they're doing, as the need for approval stops a lot of people from having those necessary conversations. We also touch on some PR strategies and some golden nuggets on how to get in touch with the right people in the media. After the show, make sure to listen to our previous episodes with Kamal Ravikant and Craig Ballantyne, which will give you even more insight on mindset, and how to focus more on yourself while you move towards your goals. “Are we giving ourselves credit? Are we giving ourselves compassion? are we allowing things to be easy? I think this is the key to everything becoming far simpler in our lives and allowing us to be more successful” - Susie Moore Some Topics We Discussed Include: How to get over the need for approval from others Why it’s a good thing to admit to not being the expert Ways to step away from constantly needing social media gratification How to find your customer avatar Ways to promote yourself using the power of the media Moving forward in your business via course correction and losing products that don’t serve you The imposter syndrome concept and how to use it to your advantage How to break down barriers that are limiting your potential And much, much more! Contact Susie Moore: Susie-Moore.com References and Links Mentioned: RocketReach.co Hunter.io Stop Checking Your Likes Becoming Supernatural by Joe Dispenza Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. How To Love Yourself Like Your Life Depended On It - Kamal Ravikant How To Overcome Anxiety And Dominate In Business - Craig Ballantyne

May 19, 20201h 7m

Ep 270Mike Long - How To Create A "Pandemic Adapted Business"

Mike Long is a part of internet marketing royalty, and in today’s show, you’ll hear his story of where he started off back in the ’90s, made it through the dotcom burst and made his first million. Mike has learned and adapted through the years and there’s a lot of lessons that we walked through in this episode, which we can also apply now. He was also involved with many well-known milestones in internet marketing history and we talk about how we are going through a crazy time again where the economy is going to bust, and people are realizing that the internet has become vital to our world. We talk about what you should be leaning into right now, what things are making people lots of money right now, and how this is a masterclass of looking at historical evidence that directly relates to what we should be looking at right now. The way Mike has made his riches is to make other business owners aware of how to use these methods to save your business. Now is the time to double down on your skill sets and run towards the chaos. So strap yourself in, as you are in a real treat! And when you are done, be sure to check out our episodes with Moe Abbas and Abdo Riani to get more advice about sharing and monetizing your knowledge. “If you're in business, those customers are your lifeline and any one customer can be a connector who’s going to bring back other people.” - Mike Long Some Topics We Discussed Include: The story of the $1,000,000 day launch What Mike had learned from copywriting geniuses How a simple call to action on a legal pad led to the beginning of a business Lessons learned from the dotcom bust and how they relate to the pandemic today From humble beginnings to owning a Rolls Royce Vital services that will always sell Why you want to run against the crowd Mike’s award from his $50,000,000 funnel The “Perfect Storm” for a particular business model How to use the pandemic to your advantage and be a savior to your community And much, much more! Contact Mike Long: Cooked Up In Amsterdam References and Links Mentioned: FlowchartGroup.com - join our Facebook Group! OMG Machines Register here for Mike’s webinar: CookedUpInAmsterdam.com/hustle Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. Done For You Marketing Help For $50 Per Month - Moe Abbas Unique Strategies To Bootstrap New Business Concepts - Abdo Riani

May 14, 20201h 45m

Ep 269David Wood - A Simple Framework For Handling Tough Conversations

David Wood has an interesting background, from working with various businesses to coaching sessions with prisoners and wardens in maximum security prisons. He is using the same mechanism across the board, and by listening to today’s show, you’ll have the opportunity to get it for free. You’ll also hear us doing this in a role play fashion with a real scenario that we had in our business recently. In this episode, we discuss ways to have difficult conversations with people that we know we need to speak with and how to approach having them, where you may be anxious or worked up about it ahead of time. If you follow this framework, then you really shouldn’t get too worked up, as it becomes a process, not a personal emotional thing. You’ll also realize that we are in our heads a lot, and anxiety pops up as we think of things that we consider to be reality, but this process will help to bring out a logical process where you’ll uncover what to do. It’ll work for your employees, your boss, your spouse, etc. and it’s a process about having tough conversations no matter who you are talking to. If this episode helps in ways to shift your own mindset around dealing with difficult situations, be sure to check out our episodes with Dr. Steve Rudens and David Allen as well. “The last 25 years have been about the other stuff. It's about telling the truth….learning to actually like myself more has been the journey.” - David Wood Some Topics We Discussed Include: How to approach conversations you don’t want to have with your spouse, boss, employee, business partner, etc. How to deal with the “mouse in the room” (and it’s not by getting a cat!) How David helps his clients like themselves so they can love themselves more The tendency to gloss over feeling contracted and how to bring that to light What’s it like running this model in a maximum security prison Lots of examples on what to say when you are trying to begin the conversation Why just filling out the worksheet can reveal some a-ha moments and win over ego How this method works with our own real life example And much, much more! Contact David Wood: PlayForReal.life References and Links Mentioned: Download David’s worksheet for having these tough conversations at PlayForReal.life Byron Katie The Work Authentic Relating.org Get Paid For Who You Are Tough Conversations Podcast Loving What Is by Byron Katie Request a Discovery Session with David Wood Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. This Science-Backed Exercise Can Rewire Your Brain For Success - Dr. Steve Ruden How A Simple New Habit Will Change Your Life And Reduce Your Stress - David Allen

May 12, 20201h 0m

Ep 268Dan Clark - A Tool For Sleep And Productivity That Works In 5-Minutes

We’re back and today we are chatting with Dan Clark, the CEO and Owner of Brain FM. You’ve probably heard us talking a lot about Brain FM recently, because we are generally nerding on it. This is a tool that plays music but it can help you relax, sleep, and meditate. By using this app you can get into whatever zone you are trying to get into, much quicker and easier. On the show today, Dan lets us know how this works, and there’s some legit data behind this as we chat about all the cool neuroscience involved. On the other side of things, he’s a productivity hacker and we dig into some of his best ideas that you can incorporate, and great habits to make the most of your time no matter what you are doing. You’ll be able to learn how to use these tools to get into flow and focus. After you listen, be sure to check out our other episodes with Angelo Sisco and Christy Whitman, for more golden nuggets of wisdom in regards to business, focus, and health. “It’s really about the psychological triggers taking effect. And if you can have psychological triggers and the science in combination you’re on a rocket and that’s what we are trying to equip people with” - Dan Clark Some Topics We Discussed Include: How Dan set himself up to work with an amazing company he loved and knew was on the path for success What’s up for the future of wearable technology Tips on how to increase productivity, especially when you are in a noisy, busy environment A simple trick to trigger your mind for success How to habit stack and use your calendars wisely Getting into a flow state, even if you do your best work in the middle of the night The interesting science behind binaural beats And much, much more! Contact Dan Clark: Brain FM References and Links Mentioned: Brain FM - sign up here and get 5 free sessions then, 20% off Freedom app to increase productivity Deep Work on YouTube Atomic Habits by James Clear Relentless by Tim S. Grover Are you ready to be EPIC with us?! Then grab our EGP Letter here! Check out these special deals for our listeners from our sponsors, LinkedIn Marketing Solutions and Easy Webinar. This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. How To Keep Your Brain Focused On Abundance - Christy Whitman The 4 Pillars Of A Bulletproof Business Mindset - Angelo Sisco

May 7, 20201h 4m

Ep 267Tommie Powers - Why You Fail At YouTube Ads (And How To Solve It)

On today’s show, we are chatting with Tommie Powers, a/k/a “Tommie Traffic”. Tommie specializes in scaling growth and revenue online with paid media and video advertising, is a natural at looking at patterns and data, and he has used this gift to be at the forefront of online opportunities over the years. We chat about his early days being an undercover nerd which got him into the NASA Space Grant Program, then later in life as he stumbled upon making money with Google ads. We also talk about how he currently helps businesses with their creatives, how the current economy is affecting marketing costs, and why you want to take advantage of that, as well as how to reverse engineer successful campaigns without the use of blackhat tactics. This episode is stuffed with YouTube expertise, but if you’re craving more, go check out our conversations with Aaron Biblow, Triston Goodwin, and John Belcher. “There’s a lot of people online, and they are looking for ways to either extend what they’re currently doing with this homebound situation or some people are looking to pivot.” - Tommie Powers Some Topics We Discussed Include: How a near-death experience turned Tommie’s life around Media planning, and why everyone needs to do it first How the reduction in CPM’s are affecting the industry Why you should be spending money on ads now more than ever to grow your brand and be top of mind Yet another shout out to Dan! How to structure creatives for the best ROI The importance of qualifying your audience on your videos How Tommie handles research and reverse engineers winning videos And much, much more! Contact Tommie Powers: TommieTraffic.com References and Links Mentioned: Temi The Big Leap by Gay Hendricks Good to Great by Jim Collins Books by Dan Ogilvy Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. The Video Flywheel Strategy for YouTube - Aaron Biblow & Triston Goodwin YouTube Ad Strategies From Someone Who Worked At Google - John Belcher

May 5, 20201h 19m

Ep 266Jay Abraham - Be The Victor, Not The Victim

Today we are talking to an absolute legend in the marketing world, Jay Abraham. Jay has not only written countless books but is the $21.7 billion dollar man and highest paid marketing consultant and has an uncanny ability to solve both complex and simple problems out there for business owners, whether it be underperforming businesses or employees transitioning to an entrepreneurial role. He has weathered four different recession type economies and with his expertise, you will get some actionable and tactical advice after listening to this episode. Jay is a high-level thinker and thinks of businesses in ways that most people don’t. We talk about how to combine one business with another and make it more profitable for everyone involved, and with this interview, we manage to get very tactical as to how to approach these conversations and contact these people. During this quarantine time, we have been learning a lot of strategies and methods that we should have been doing anyway, so these methods we discuss lately are relevant even when you are not in quarantine. After you’ve listened, be sure to check out the past shows we’ve done with Dustin Mathews and Bob Serling to give you some additional intake on creating successful business relationships. “If you have not just critical thinking, but consequential thinking and you understand probability and outcomes, then it’s not as daunting as you think. There’s only a finite number of scenarios that will probably happen” - Jay Abraham Some Topics We Discussed Include: Jay’s story about working with Robert Allen and Mark Victor Hansen on their book, Cracking the Millionaire Code Ways to ensure your mindset is in the right place Non-linear strategies that will put you ahead of the rest How to set up deal structures when setting up meetings How to approach businesses that need help and come out as their savior, while also creating a new revenue stream for yourself Why you should attend the ‘Aikido School of Marketing’ The right kind of connections to search for when looking at LinkedIn The beauty of business arbitrage, and a variety of ways to creatively put yourself in the middle What to do right now, to make sure your business is running most efficiently And much, much more! Contact Jay Abraham: Abraham.com JayAbraham.com References and Links Mentioned: Cracking the Millionaire Code The Jay Abraham Story Ultimate Entrepreneur podcast Bedtime Stories for Business Owners Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com and by Easy Webinar. Leveraging Strategic Partnerships To Scale A Business - Dustin Mathews A Joint Venture Strategy that Gets People’s Attention - Bob Serling

Apr 30, 20201h 8m

Ep 265Russell Brunson - Traffic Secrets To Get Your Dream Customers

We’re still in lockdown, but fear not, we still have our flow! Today we have a legend in our marketing space, Russell Brunson. Not only is he well known for his product on how to make a potato gun, but he is also the founder of ClickFunnels. He wrote Expert Secrets, Dotcom Secrets and today we are going to hone in on his latest book, Traffic Secrets. What we both love about this new book is it details the paradigm shifts that you need to go through to really understand traffic, and not just the ad networks but the business as a whole. Even though we had a briefer conversation than usual with Russell, this show is densely packed and we really got as much as we could in a shorter window. You’ll get to hear how he was able to get on The Profit show with Marcus Lemonis and you’ll also understand why you should be using these different traffic sources and what their uses are vs. the actual tactics, which you can get in his book, Traffic Secrets. Whether you are a novice or a veteran, we guarantee there are things you probably haven’t even thought about, and we cover this at a high level in today’s show. When you’re done, get some more funnel tactics from our talks with Dave Woodward and Nicholas Kusmich. “My goal with this book was to get the whole conversation for all entrepreneurs to think differently about how to get traffic. There are so many ways to get traffic that aren't Facebook. Most are better, and nobody knows about it because they're all just focused on the one simple one that’s easy to do right now.” - Russell Brunson Some Topics We Discussed Include: What you can learn from selling a DVD on potato guns Why you want to be the one spending the most to get the customer The Dream 100 concept, how we were able to use it to get Russell on the show, and how Russell uses it as well. Why you should understand the history of these various traffic sources so that they will reward you Russell’s new book and how it relates to his trilogy, which has been updated and expanded (and how you can get the new hardcover version along with a workbook to track your progress) How to build an affiliate army, and ways to entice them to continue to promote you, even if you are making the same offer for years Why amateurs only focus on the front end How to find out where your dream customers congregate And much, much more! Contact Russell Brunson: ClickFunnels References and Links Mentioned: ClickFunnels Funnel Hacking Live Get Russell’s Traffic Secrets book here! Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com as well as by Easy Webinar. The Perfect Facebook Ad Funnel - Nicholas Kusmich The Story Behind ClickFunnels And Their Biggest Promotions - Dave Woodward

Apr 28, 202041 min

Ep 264Perry Marshall - Run Towards The Chaos

On today’s show, we are chatting with Perry Marshall, one of the most well-known business strategists in the world. Perry has a wealth of knowledge and discusses some of the key concepts from his books about evolution and the 80/20 rule. Listen in as we talk about how to pivot against the recent economical changes and make yourself stand out and move forward, by running towards the chaos. We also talk about Perry’s upcoming traffic seminar and how Perry has broken down the massive complex of traffic sources into four quadrants. You will learn how you can reach your customers in each one of these sections, even if you are only great at one of them, while also seemingly appearing to be everywhere on the internet. After listening in, be sure to check out our previous episode where Perry goes into depth about the 80/20 principle as well as more advice about finding your success with traffic from Robert Farrington. “Evolution is not survival of the fittest, it’s survival of the most cooperative and agile.” - Perry Marshall Some Topics We Discussed Include: How to stand out and be of value during uncertain times The 80/20 rule and what it means for your business Why you should really run towards the chaos and how doing so over the years has proven to be successful in Perry’s life The best-kept secret in the world and why you should be grateful if you are in on this The social media maze and why you only really need to be great at one type of media yet still get ahead Why you should never, never, ever cancel a live event How to be the go-to person in the industry you know best Why creating hybrid models out of a catastrophe can actually be a good thing And much, much more! Contact Perry Marshall: PerryMarshall.com References and Links Mentioned: Evolution 2.0 book Definitive Traffic Seminar Memo from A Pink Koolaid Drinker 80/20 Sales And Marketing book Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com as well as by Easy Webinar. How 80/20 Thinking Applies To Absolutely Everything In Life - Perry Marshall How The CollegeInvestor.com Gets 3.5 Million Visitors Per Month - Robert Farrington

Apr 23, 20201h 13m

Ep 263Ilana Wechsler - The Missing Puzzle Piece To Paid Advertising

Today we are chatting with Ilana Wechsler who is a former data analyst, turned Pay Per Click marketing expert. An authority in both Google and Facebook advertising, she is the founder of boutique digital agency Green Arrow Digital which has managed over $30 million in Pay Per Click campaigns. Now, she runs an online training program, called Teach Traffic, where she teaches business owners exactly how to run profitable digital ad campaigns for themselves, without needing an agency. On today’s show, Ilana details her paid ad puzzle technique and how to make the different pieces of your marketing puzzle work together. We talk about the best way to target without a high ad spend, and how to make retargeting work for you the right way as well as the use of in-market audiences. You’ll also hear why you shouldn’t be really focused on one traffic source, as they all have their place, and each source can feed each other. When you hear the way Ilana matches it out with her traffic puzzle, it makes so much sense. Now more than ever, ads prices are dropping, while internet usage is extremely higher, so this is the time to hone in on your traffic and dial in your puzzle. After this episode, get more advice about how to run your ad traffic more effectively as well as get more visitors from Nate Broughton and Nicholas Kusmich “If you can't find a way to make retargeting profitable in your business, then the answer is not more traffic. The answer is to change your offer, because clearly your offer is not resonating with your audience.” - Ilana Wechsler Some Topics We Discussed Include: How to dial in your targeting on Facebook, Google, YouTube, etc. How to start with low hanging fruit first and expand from there What to do with your colder audiences How to use data from display targeting with your placement campaign How Google is shifting towards more identity-based targeting How to start small, be strategic and profitable instead of throwing away wasted dollars on ad spend How to get your fans to share and comment about your awesome offering The importance of brand traffic so you can send your visitors exactly where you want instead of Google (or worse, your competitors) And much, much more! Contact Ilana Wechsler: TeachTraffic.com References and Links Mentioned: Green Arrow Digital Teach Traffic - check here to learn about Ilana’s upcoming course where she will go into more depth about figuring out your puzzle pieces to paid ads Ilana’s Teach Traffic podcast Squadcast Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com as well as by Easy Webinar. How To Get Millions Of Visitors With SEO - Nate Broughton The Perfect Facebook Ad Funnel - Nicholas Kusmich

Apr 21, 20201h 15m

Ep 262Rob Kosberg - How To Publish And Market A Book Into Millions In Sales

We’re back chatting with Rob Kosberg from Best Seller Publishing, another awesome friend who we connected with during our recent attendance at Rich Schefren’s event in Florida. Rob discusses his upbringing in an entrepreneurial family (which also included racing cars), how he survived through the real estate crash, and how advice from Dan Kennedy let him to publishing his first book way back in 2008 which led to major success as well as what Rob refers to as his “$1,000,000 mistake”. We also chat about the right and wrong ways to self publish, what to include in your landing page, which types of content work well, how to get yourself on television, radio and yes - even podcasts! There’s plenty of wisdom in this show, and by the end, your wheels will be turning as you think about becoming an author yourself. After you have listened and realized the opportunity behind publishing, check out our chats with Chandler Bolt and Tucker Max for even more insight and vision into the world of self-publishing. “You want the media, not just for the leads, you want the media for a way to warm up leads in the future.” - Rob Kosberg Some Topics We Discussed Include: How to get more qualified buyers in the door Who to go to for product fulfillment Why you do not want to work with a big publishing firm Examples of funnels for your book The best performing lead pages How to get hot leads literally - by actually lighting your book on fire?! How Rob is able to use ghostwriters to mimic the voice of the author Why you need to get on the radio and tv and the best way to get there And much, much more! Contact Rob Kosberg: BestsellerPublishing.org PublishPromoteProfit.com References and Links Mentioned: Audible ClickFunnels Brand Elevate Lulu 12 Rules by Jordan Peterson Any book by his favorite author, C.S. Lewis Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com A 3 Step Process To Envision And Write Your First Book - Chandler Bolt Why Every Book About How To Be A Writer Is Bulls#!t - Tucker Max

Apr 16, 20201h 10m

Ep 261Tom Kulzer - How To Ensure Your Mailing List Sees Your Emails

It’s been an interesting few weeks and in today’s show, we chat with Tom Kulzer, who is the founder and Chief Executive Officer at AWeber, a powerfully-simple email marketing and automation platform for small businesses, where he is actively involved in the company’s strategic direction, growth and evolution. Over the company’s 20-year history, Tom has nurtured AWeber from a small start-up to a robust organization that has enabled over one million customers all over the world to grow their businesses. You’ll hear us chat about how AWeber was founded and got its name as well as how the recent turn of events has affected email marketing. We also talk about a really cool way to turn your email into an interactive web page. More importantly, Tom discusses the all-important best practices of what to do and what to avoid when sending emails to your list and the determining factors that can potentially flag your messages where they may be seen less or even be flagged as phishing emails. When you’re done listening, check out some more email strategies from Travis Ketchum and Wilco de Kreij. “I think it’s really important when you think about the folks that you’re communicating with as actual people and not ‘your list’.” - Tom Kulzer Some Topics We Discussed Include: How AWeber got its name and will the real Mr. Weber please stand up The Whack-A-Mole game at AWeber which makes it a better platform for us all How the coronavirus graph has mirrored email marketing Entrepreneurial mistake #1 (are you doing this as well?) What to do and say in your very first email to your subscriber Why AWeber actually thinks your list should not be as big as you think What the heck is SPF & DKIM and how it relates to your deliverability The best ways to nurture your email list in order for your emails to actually get read A way to send out only one newsletter to both paid and unpaid subscribers, where the paid subscribers are not shown ads And much, much more! Contact Tom Kulzer: AWeber.com On Twitter @TKulzer On Twitter @AWeber References and Links Mentioned: Zoom Amp For Email Setting up SPF & DKIM on your domain Remote by Jason Fried & David Heinemeier Hansson Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com How To Get More Of Your Marketing Emails In The Inbox - Travis Ketchum How To Engineer Viral Email List Growth - Wilco de Kreij

Apr 14, 20201h 3m

Ep 260Matt McWilliams - How Anyone Can Recruit An Army Of Affiliates

Today we are chatting with Matt McWilliams, who works with some of the biggest names in our industry, such as Brian Tracy, Michael Hyatt, Lewis Howes, Ray Edwards, and Rich Schefren. We also recently worked with Matt as we had the pleasure of attending Rich’s event that was streamed live in Florida. Matt drops some golden nuggets on today’s show as we chat about how he transitioned from being a successful online golf instructor to running his own lead generation business to becoming known as “The Affiliate Guy”, a term well earned. Listen in as Matt gives advice on how to find the best affiliates, what to do if you are just starting out, how to run effective product launches as well as what not to say in your outreach emails. If you’re ready to take your affiliate income to a new level, be sure to check out these episodes with Dan Brock and Stephen Esketzis as well. “To me, the single best way to disobey big tech and be platform proof, which means if Facebook were to go out of business tomorrow...is to have partners who have support you.” - Matt McWilliams Some Topics We Discussed Include: What do Bill Clinton and launch promotions have to do with each other? How to email with efficiency without having to write a unique request each time Why you actually want to follow up over and over again (and over again!) Some easy ways to get someone’s attention without being spammy Why teaching golf to little old ladies in purple sweaters is not Matt’s life goal How one simple email to some competitors led to a flood of future opportunities Advice on how to promote a physical product (hint, hint - check out ours below!) Subject lines to get your requests seen And much, much more! Contact Matt McWilliams: Matt McWilliams.com References and Links Mentioned: Free Report To Find Your First 100 Affiliates RocketReach Hunter.io LinkedIn Navigator Asana The Art of Work The Affiliate Guy Podcast The best kind of background music to get you through a boatload of boring tasks. Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com. How To Earn A Living Promoting Affiliate Products on YouTube - Dan Brock Affiliate Marketing Using Epic Content - Stephen Esketzis

Apr 9, 20201h 37m

Ep 259Hani Mourra - Set And Forget Your Content Marketing

We’re big fans of Repurpose.io, so it’s awesome to have Hani Mourra on the show today. We use this tool to convert audio from our podcasts into videos that are uploaded to the major platforms and get our content out there for maximum visibility. Hani lets us in all the behind the scenes features and tips for best use of this amazing tool, as well as how he got started, following his entrepreneurial spirit from a very young age, enduring some bumps along the way and finally becoming the successful business owner that he is today. We also chat about how he was able to promote one of his first attempts at software even though he did not have a huge list or audience at the time. By falling his calling, and his hunches, he was able to create something of value and tweak it to offer a super cool tool, while listening to his customers’ feedback for continuous improvement. He also gives some guidance in regards to how to deal with the different platforms as well as mindset advice when it comes to getting those ideas out of your head and into reality. When you’re done getting software ideas from Hani, learn even more tips on how to stand out and make a difference by checking out our previous episodes with Aaron Biblow and Triston Goodwin and Mike Filsaime. “You upload to Facebook and from there you can go everywhere. Upload, then turn on the captions and we can use those captions and burn them right into the video for you.” - Hani Mourra Some Topics We Discussed Include: The birth of a software platform How to use the content you already have to create oodles more How the different platforms use your content in slightly distinct ways Hani’s video challenge results with LinkedIn How to offer your product when you are starting out with no audience Who remembers Blab? (R.I.P.!) The best content for your landing page when people are learning more about you Fondly remembering Matt’s days creating plugins A simple trick anyone can do using Facebook live to get even more content Crowdsourcing your product creation the right way And much, much more! Contact Hani Mourra: Repurpose.io HaniMourra.com References and Links Mentioned: iLink Simple Podcast Press Startups For The Rest Of Us podcast by Rob Walling Hustle and Flowshorts Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com. The Video Flywheel Strategy for YouTube - Aaron Biblow & Triston Goodwin How To Load Up Webinars AND How To Build A Software Business - Mike Filsaime

Apr 7, 20201h 12m

Ep 258Anik Singal - Purpose Driven Copywriting

In this episode, we are chatting with Anik Singal who is putting out some amazing stuff with copywriting, conversions and running webinars. Anik has been in the online marketing business for quite some time, and he has an infectious, positive energy to his content, both on his videos, podcast and here on today’s show. Listen in as we chat about how he’s been able to create over a quarter of a billion dollars worth of business, and how he has seen marketing and copywriting change over the years. He talks about how he has pivoted to create value in a way that really resonates with people and turns them into happy customers. We also talk about his five-step process and how to create your story so that it leads to a natural progression into your pitch, without it coming off as sounding too salesy. When you’re done, if you’re looking for more advice on copywriting, check out what Kevin Rogers and Connor Gallagher talked about. “As of 2020, my mission is to bring the message of good copywriting to 100,000 entrepreneurs.” - Anik Singal Some Topics We Discussed Include: Anik’s copywriting skills and how he was able to make a quarter of billion dollars worth of sales online The evolution of direct marketing and how interactive marketing is changing how we sell things today The 5 steps to talking to your customers that will make them feel at ease, trust you and want to join your tribe How an unexpected, but special mentor changed Anik’s life forever What is the basis of “good copywriting” Why winning at copy and conversions is not as hard as you think And much, much more! Contact Anik Singal: AnikSingal.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Check out these special deals for our listeners from our sponsors, LinkedIn Marketing Solutions and Easy Webinar. The SiIent Salesman by Anik Singal Conversion Academy 21 Day ChallengeScaling Up by Verne Harnish Follow Anik on Good Reads Fighting Entrepreneur podcast Anik’s YouTube Channel Think and Grow Rich by Napoleon Hill Predictably Irrational by Dan Ariely How To Shift From A Freelancer To A Niche Influencer - Connor Gallagher The Essential Elements of Great Hooks And Sales Copy - Kevin Rogers

Apr 2, 20201h 4m

Ep 257Scott Oldford - The World Is Changing - Here's How To Respond

Today we are back, and we are talking with Scott Oldford who has an amazing story about how he was able to get back on track after being $1 million in debt. He talks about his rollercoaster trials as an entrepreneur as well as how he is coaching many super successful businesses and in doing so, why he is not necessarily focusing on strategies and tactics, but something much more important. We also chat about his thoughts about the future, what you should be focusing on both in a financial and mindset sense to prepare yourself for some major reactions to how people will be spending money and where they will be spending it. He also lets us in on some of the ways he coaches his clients so they can determine what needs to be fixed, where to best focus and what needs to be discarded. After you have listened, be sure to check out our shows with Ryan Deiss and Todd Herman for more insight on mindset and future trends. “At the end of the day, you just need to turn off the news and say ‘What’s my opportunity, who can I help and how can I help get them the work?” - Scott Oldford Some Topics We Discussed Include: How to step back and make sure you are in alignment with your business The four-chair method for determining what’s missing from your business What to focus on in the months ahead The changes in the workforce now and how this will affect how we work for many years ahead What kind of businesses have a good chance for success during this time of change and uncertainty How Scott was able to get out of a million dollars in debt Why strategies and tactics are not as important as you think Making $3 million with online courses and spending less than $50,000 on ads And much, much more! Contact Scott Oldford: ScottOldford.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Check out this special deal from our sponsor and go-to SEO research tool, Ahrefs.com. Trends To Watch In The Digital Marketing World - Ryan Deiss Creating New Identities to Achieve Your Goals - Todd Herman

Mar 31, 20201h 6m

Ep 256Will Wang - The Cold Outreach Strategy Guide

We’re back and today we are chatting with Will Wang, who is a master at crafting interesting campaigns to get people’s attention. We cover a lot of specific examples too, such as how to get more affiliates to promote our products and how to create a cold outreach campaign to get that accomplished. There are so many strategies in this episode that you can swipe, whether you are a smaller operation or work for a large corporation. Will runs his own agency out of Australia, GrowthLabz and has created all these campaigns as a way to sell using modalities that are super unique and not commonly done. He has perfected this model and has streamlined to it to a point, where he has created a lifestyle agency for himself. We also talk about his early beginnings and the ups and downs of working for yourself, running his agency and getting to a point now where he is more focused, has much more time on his hands and is less stressed. In addition to all of that, we discuss his podcast at ContentDrivenBusiness. Afterward, round out your networking and LinkedIn know-how by checking out our previous episodes with Trevor Turnbull and Josh Turner. “If I was trying to get on a podcast, I’d listen to 5-10 episodes and reference them and say what I liked...and then I’d look at where do I think I can bring value to your audience or what are you trying to get out of your podcast that I can help you with.” - Will Wang Some Topics We Discussed Include: How to get on people’s radar through direct mail, LinkedIn, and cold email The overlooked importance of research and some tools to help ease that process How to leverage cold outreach to bolster your e-comm platform Benefits of lumpy mail and how to set your piece apart so that it gets noticed and opened Will’s multi-step formula for outreach which gets great conversions Some highlights from his client’s campaigns which have resulted in open rates over 70% Great ways to use LinkedIn for both outreach and advertising How to sell a big-ticket product or service Using LinkedIn ads in both discovery and follow up And much, much more! Contact Will Wang: ContentDrivenBusiness GrowthLabz References and Links Mentioned: Hunter.io Neverbounce QuickMail.io Four Hour Workweek by Tim Ferriss Work Less, Make More by James Schramko Brain Audit by Sean D’Souza Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by both LinkedIn Marketing Solutions and by Easy Webinar and Casey Zeman. With LinkedIn, you can reach the right people at the right time, and they are giving you a $100 free credit to start testing out some ads, so check it out to see what you can do. With Easy Webinar, Casey has put together a 25% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on desktop A Simple LinkedIn System To Grow Your Business - Trevor Turnbull A LinkedIn Strategy Guide - Josh Turner

Mar 26, 20201h 8m

Ep 255Luis Diaz - How To Growth Hack Your Content Marketing

We’re back with a podcasterrific episode. On today’s show, we’re talking with Luis Diaz and this show is super important if you’ve got any sort of media presence online. We’re talking about getting on podcasts, podcast growth (which is relative to any type of content), follow up and networking. Luis also has a book called “How To Get Your First 100,000 Podcast Downloads In The First 100 Days”. Luis has helped with launching over 37 podcasts in the last two years resulting in 3.7 million downloads! He does a lot of lateral thinking and it’s not the standard stuff about growing podcasts in general. He talks about how to get onto other podcasts and has got a total system behind the scenes. Luis has got such a cool perspective on how to get on other people’s platforms without being spammy and by establishing relationships. As you listen, you’ll see how he’s a growth hacker much like we are, and is hacking away to move the needle a little bit more, constantly experimenting and hacking his way to growing his podcast way up the charts. We also talk about what to do when you go on other people’s podcasts and you’ll see both sides of the coin, whether you have your own show or go on someone else's as a guest. If you’d like to hear more about jump-starting your path to success with podcasts, check out our conversations with Jordan Harbinger and Charley Valher. “That’s something no one else is doing there, if you are a guest coming on...showing podcasters how they can help grow their podcast ” - Luis Diaz Some Topics We Discussed Include: How to follow up after reaching out to podcasters Our awesome new kazoo jingle! How to use Facebook groups in your podcast strategy Quick and easy email follow up that get great results A host of platforms to start advertising and how much of your budget you can expect to allocate for the best return The follow-up flowchart for podcasters A great way to get onto the top 10 podcasts in your niche And much, much more! Contact Luis Diaz: PodcastDomination.co References and Links Mentioned: Get your free digital copy of Luis’ book Steve Larsen’s opt-in example for being a podcast guest Giveaway Funnel Example Pre-Subscribe Funnel Example Podchaser, Deezer, Castro, and Overcast for advertising PodcastDelivery.com PodNews.net Chartable.com How To Get Your First 100,000 Podcast Downloads In The First 100 Days on Amazon Words That Sell by Richard Bayan Big Podcasts by David Hooper Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for every episode we’ve done and will do in the mail, but also a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by both LinkedIn Marketing Solutions and by Easy Webinar and Casey Zeman. With LinkedIn, you can reach the right people at the right time, and they are giving you a $100 free credit to start testing out some ads, so check it out to see what you can do. With Easy Webinar, Casey has put together a 25% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after two weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on desktop How To Build Relationships With Celebrities and Influencers - Jordan Harbinger How to Leverage Podcasting For Your Business - Charley Valher

Mar 24, 20201h 22m

Ep 254Nigel Eccles - How FanDuel Became A Fantasy Football Empire

We’re back and today we are talking with Nigel Eccles, the co-founder, and CEO of FanDuel and now, in the same role with the app Flick. Listen in and you’ll hear us discuss how FanDuel originated, the differences between dealing with the government in the U.S. and Scotland and what the company went through when dealing with the legislature (to their mutual benefit). We also talk about how they were able to build traction and get the word out, especially to a targeted audience that is used to playing fantasy football within a specific time frame. We dive into Nigel’s latest venture, an app branded specifically to your community that allows you to talk directly with your audience and where you own the data. We also talk about the benefits of dealing with venture capital and why you may actually not want to go that route, as well as monetization techniques for your content. When you’re done get more insight about building an amazing business with Robert Farrington and Ryan Levesque. “We said, what if we took that game and we made it faster, and we are going to have the game last a day. Then, we said you don't have to go and find a bunch of friends, you can actually play with anyone. And instead of just playing a ten-person league, paying $10 to win maybe $100, why don't you play in 100,000 person league where you can pay $10 and you can win a million dollars.” - Nigel Eccles Some Topics We Discussed Include: Why working with the government to set rules is actually a good thing The beauty of being able to play fantasy football after the season begins The right and way and the wrong way to approach venture capitalist funding Yet another way podcasters can communicate with their audience and even monetize the show Who you should go to to get your idea validated Going into a new venture without knowing all the ropes Why paid content is still attainable even in this wave of the “make everything free” internet and how to approach that with your audience And much, much more! Contact Nigel Eccles: @NicelEccles On Twitter References and Links Mentioned: FanDuel Flick Zero to One by Peter Thiel Secrets of Sand Hill Road: Venture Capital and How to Get It by Scott Kuper The Lean Startup by Erik Ries What You Do Is Who You Are: How to Create Your Business Culture and The Hard Thing About Hard Things by Ben Horowitz Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by both LinkedIn Marketing Solutions and by Easy Webinar and Casey Zeman. Casey has put together a 25% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. Text the word “COMP” to 38470 to get the notes from this episode! They are free, but be quick because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on desktop How The CollegeInvestor.com Gets 3.5 Million Visitors Per Month - Robert Farrington How To Choose The Perfect Business For You - Ryan Levesque

Mar 19, 20201h 3m

Ep 253Sara Christensen - Cancel Culture: Can The Internet Boycott Your Business?

We’re back and on today’s show, we are talking to Sara Christensen who has five businesses in different industries over the past 25 years. Her largest business was a wireless communications consultancy that was doing $10 million in revenue per year and employed 75 people when she sold it. Sara also talks about the world of holding masterminds and how she is able to white label that for other brands, an interesting concept and potential way to expand your current business model. This episode is also really eye-opening, as Sara talks about how one little post sent her world in a spiral, leading to an all-out war waged on her business, thousands of hateful messages and even death threats. And while it’s something many of us never consider, this leads to a great discussion of how we are all at risk in this new age of technology, what you need to know to best protect yourself and how to defend your business and personal data to minimize being put at risk. After you’ve listened, be sure to check out our previous shows with Sunny Lenarduzzi and Brad Costanzo where we talk even more about branding, networking and leveraging your audience for long term growth. “Who are we to be judging each other, and can we not have conversations that are nuanced and still be friends even if we don’t agree on things?” - Sara Christensen Some Topics We Discussed Include: A little side hustle Sara started in elementary school! How being in the right place at the right time led to a completely new business opportunity The reality of how the internet takes away our humility The post that went viral insanely fast How the cancel culture has become so prevalent today Opportunities in having channel partners to expand your current business model How to remove yourself from the top people-search sites We everyone should take their privacy seriously Why should you really consider keeping your contacts offline and/or in-person as well And much, much more! Contact Sara Christensen: @SaraDefends on Twitter References and Links Mentioned: Waking Up with Sam Harris Reputation Defender.com Ipostal1.com Takeout.Google.com How to download your data from Facebook How to download your data from Instagram How to download your data from Twitter How to download your data from LinkedIn The Coddling of the American Mind by Jonathan Haidt and Greg Lukianoff Hate Inc. by Matt Taibbi Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by both LinkedIn Marketing Solutions and by Easy Webinar and Casey Zeman. Casey has put together a 25% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on desktop How To Build A World-Class Online Brand With YouTube - Sunny Lenarduzzi Bacon Wrapped Hustle Session 1 - Brad Costanzo

Mar 17, 20201h 12m

Ep 252Trevor Turnbull - A Master of LinkedIn Shares His Real Secrets To Success

Today we are back, talking with Trevor Turnbull, one of the few guests who have made it back on our show for another round. On today’s show, we talk about what Trevor has been up to since the last time we spoke, how he has dealt with some major ups and downs, including going all in with a six-figure coaching program just weeks before his child was born four months early. We also talk about some cool things he continues to do on LinkedIn to get noticed, including his awesome ad to draw people in, how he’s dealing with the all-important content creation part of his business, and why you shouldn’t overthink it, plus some easy ways to use your existing content and repurpose it. Plus, there’s even more talk on mindset which everyone needs to hear. Afterward, round out your networking and LinkedIn know-how by checking out our previous episode with Trevor and our episode with Josh Turner as well. “That’s where that alignment came in for me too...I can actually just focus on the things that I want to do. I don’t do payroll anymore. You have no idea how much of a relief that is.” - Trevor Turnbull Some Topics We Discussed Include: Some news about Trevor’s business that you’ll hear first on our show Trevor’s ad copy for LinkedIn clients which is definitely ‘swipe worthy’ Content strategy tips and tactics Lessons learned from a mindset mentor The magic behind elevate & delegate How to have proper constraints in your work, so you fall in love with the process How to reassess your content that you feel no one is looking at or responding to And much, much more! Contact Trevor Turnbull: On LinkedIn Expert Selling Linked Into Leads, Inc. Trevor Turnbull.com References and Links Mentioned: The Expert Selling Machine Expert Selling Academy Danielle Grant Scaling Up by Verne Harnish Traction by Gino Wickman The One Thing by Gary Keller Trevor’s Article on Entrepreneur.com Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by both LinkedIn Marketing Solutions and by Easy Webinar and Casey Zeman. Casey has put together a 25% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on desktop A Simple LinkedIn System To Grow Your Business - Trevor Turnbull A LinkedIn Strategy Guide - Josh Turner

Mar 12, 20201h 22m

Ep 251Lisa Cherney - Why Being Yourself Is The Best Business Strategy

Lisa Cherney, now known as The Queen of Clarity, is the host of the ground-breaking confession-based GFR Podcast show for successful soulful entrepreneurs and founder of the GFR Squad, a lively community that is serious about embracing the GFR lifestyle and living a life without regrets. In this show, we dive into Lisa’s GFR Commandments and how these insights and confessions will help you determine where you may be stuck and whether you may be ready for a new strategy - what Lisa has coined as “Unmentoring”. We also get some advice in regards to our own business and how to deal with anxiety as we get more and more opportunities to speak on stage and connect with other podcasters. Lisa discusses how, just because something is successful and people like it, doesn’t mean you have to keep doing it. She always knew she had a low tolerance for not being happy, but now she knows her mission is to help other successful and soulful business owners GFR so they can get out of their own way and help more people. Once you’ve listened, be sure to check our shows with Aaron Fletcher and Jason Moffatt where we talk about having a successful business while also making time for your relationships and the ultimate lifestyle. “The truth is that with all of the marketing, whiz bangy things that we all go to conferences to learn, and all the automation and new tech, the best way to stand out is to be ourselves.” - Lisa Cherney Some Topics We Discussed Include: What are the GFR Commandments and how they can help you get real with yourself Another shoutout to Steve! Why Lisa left a great paying job and how she was able to find her true calling, at a young age How to deal with self-sabotage Your personal evolution, how to be real to your audience even if that means being putting off others Why trusting your struggle actually helps serve your mission and your audience Several of Lisa’s “confession” questions which will really get thinking Why you may need to be “unmentored” And much, much more! Contact Lisa Cherney: Facebook Twitter Instagram GFR.life References and Links Mentioned: Download the 12 GFR Commandments Unmentoring.com I Can See Clearly Now By Wayne Dyer Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by both LinkedIn Marketing Solutions and by Easy Webinar and Casey Zeman. Casey has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. Text the word “COMP” to 38470 to get the notes from this episode! They are free, but be quick because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on desktop How To Live Like You’re Permanently On Vacation - Jason Moffatt A 3-Step Framework To Automate Everything - Aaron Fletcher

Mar 10, 20201h 8m

Ep 250Garrett Gunderson - Rigging The Wealth Game In Your Favor

Garrett Gunderson is called a financial genius in entrepreneurial circles, but he wasn't born with a silver spoon. In fact, the son of a fourth-generation coal miner, Garrett’s blue-collar roots are what makes him so passionate about helping entrepreneurs build economic independence through his business, The Wealth Factory. In today’s show, we dive into Garrett’s simple upbringing and yet how he grew up with an entrepreneurial mind, even at a young age. We discuss the importance of traveling and gaining a sense of connectedness, how Garrett filmed his origin story and was able to break generational wounds of his grandparents only to go through various stages of what he refers to as the four losing personas with money. He also discusses how these four personas can be flipped around to benefit ourselves and others with a goal towards collaboration and innovation. If you want to transform your thoughts into profits, keep way more of what you make, keep and grow your money without sacrifice or delay, then Garrett is your guy. If you enjoyed this show and want to learn more about how to make your dollar go further while getting into the correct money mindset, be sure to check out our shows with James Altucher and Noah St. John. “I’m looking to heal generational wounds, create a new story where our family can break the shackles of scarcity that came over with my grandfather as he tried to break free from poverty, and instead embrace abundance and purpose, understand value creation, and develop our gifts and invest in ourselves. That work really matters to me.” - Garrett Gunderson Some Topics We Discussed Include: How Garrett’s humble upbringing changed the course of his life His 14 * 4 * 6 strategy that helps strengthen his marriage The four losing games when it comes to money - are you one of these? Discussing the opportunity cost of a glass of wine which Garrett had with his wife one night How Garrett is able to open up his client’s eyes to discover how to increase cash flow in their business Lessons learned from watching the world’s best comedians The mindset of money and how what we learn and hear growing up affects us The steps of the game of wealth and which important one you should focus on first before diversifying And much, much more! Contact Garrett Gunderson: WealthFactory.com/megakit References and Links Mentioned: Garrett’s Win Then Play playbook WealthFactory.com/marriage Managing Oneself by Peter Drucker War of Art by Steven Pressfield Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by both LinkedIn Marketing Solutions and by Easy Webinar and Casey Zeman. Casey has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on desktop Reverse Engineering How Much Income You Actually Need - James Altucher show How To Remove Your Head Trash About Money - Noah St. John

Mar 5, 20201h 8m

Ep 249Joey Xoto - The Story Behind A $30 Million "Simple" Software Empire

In 2012, Joey Xoto had just lost his job and was scrambling as he had to find a way to make $40,000 quick to pay for his upcoming wedding. Listen in as you’ll hear how Joey used his ingenuity and skills to connect with one of the most well-known marketers of the day and make a name for himself in the online marketing world with what he knew best his video creativity. From there, we discuss Joey’s ups and down in the world of entrepreneurism and how he’s gone the extra mile to set himself apart with his video expertise, creating such a buzz in the marketing world with his techniques, that he was copied over and over. We also talk about his tactics with promoting his software product, how he is able to outsource the content for his membership area and come up with new ideas. On another light, we dive into issues that many of our past guests have experienced as well, such as health problems, anxiety, and depression and tips to get past that, as well as Joey’s impressive, transformative health story, where he was able to lose over 100 pounds! If you enjoyed this show, you may find it pairs well with some helpful tips from Christopher Gimmer’s and Mike Filsaime’s episodes and their take on building a SaaS product, scalability and dealing with affiliates. “I had one that did only $10,000 which probably sounds like a lot for some people, but for a launch it kind of sucks, especially when you have $20,000 you have to pay in prizes.” - Joey Xoto Some Topics We Discussed Include: Joey’s humble beginnings and how he was able to create a buzz around his business when no one knew his name The beauty of outsourcing which enables Joey to keep focused on building his business Scarcity tactics when dealing with an evergreen product How Joey was able to grab the right people to handle their Facebook advertising for a win-win The beginnings of Viddyoze and how it’s been transformed into a multi-million business over the years Lessons learned from prior launches that tanked Our heartfelt conversations on therapists, life coaches and how to find the right people to help you with dealing with stress and anxiety Joey’s amazing transformation and how he’s able to stay ripped and keep the weight off Ways to deal with your ego and concerns about past and present, in order for you to stay more in the present And much, much more! Contact Joey Xoto: Viddyoze.com Instagram Linkedin References and Links Mentioned: Joey’s infamous “Marketing With Alex” video Mind Journals David’s article on depression Predictably Irrational by Dan Ariely The Courage To Be Disliked by Ichiro Kishimi The Obstacle Is The Way & The Daily Stoic by Ryan Holiday The Mind Journal Wait until you hear the name of Matt’s first-ever product! Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by LinkedIn Marketing Solutions Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on desktop The Founder Of Snappa Shares His SEO Secrets - Christopher Gimmer How To Load Up Webinars AND How To Build A Software Business - Mike Filsaime

Mar 3, 20201h 50m

Ep 248Gennaro Cuofano - How To Reverse Engineer Business Models

Today we are talking with Gennaro Cuofano, who not only has an awesome accent but runs an amazing site called FourWeekMBA.com. Ever since we hung up with our guest, we have completely nerded out on his site, as he does super deep research on every brand in the world. He basically looks at businesses and reverse engineers them by digging into their financial statements, how they get their traffic using various SEO tools, and then writes up these detailed blog posts about their entire business model. He dives into where their revenue comes from, where he sees them headed, and basically everything you could want to know about these businesses. The cool thing is it's very objective as he consumes content like crazy. Gennaro checks out a slew of business models, everything from affiliate marketing, freemium and subscription models, just to name a few. Imagine how many new concepts you’ll be able to come up with, or perhaps your customers have been asking for a specific model, but maybe you don’t know how to build it. We’ve recently been talking about the affiliate model and when we started digging around on Gennaros’ site we realized there is a lot more affiliate business than you realize, some being multi-billion-dollar companies. After you’ve listened be sure to check out our shows with Nate Broughton and David Sinick for even more content, research, and keyword strategies. “If you think about business today, Google, Facebook, and Amazon, those are actually the gatekeepers of distribution. You are going through those gatekeepers to earn your customers, so you better understand how they work. ” - Gennaro Cuofano Some Topics We Discussed Include: How to reverse engineer other business models and why you would want to Listen to us nerd out about the Booking.com site, and how it’s broken down from an advertising and revenue standpoint How you can actually do this analysis for yourself Ways to learn about business if they do not have public accessible financial data How content is best consumed to help you learn and organize your understanding of various topics The difference between learning vs. internalizing Behind the scenes of Gennaro’s methodology How to reverse engineer other business models and why you would want to And much, much more! Contact Gennaro Cuofano: On LinkedIn FourWeekMBA.com/what-is-a-business-model - Check out this link to get the Gennaro’s main guide of the different kinds of business models References and Links Mentioned: SEMRush Ahrefs Crunchbase Business Analysis: How to Analyze Any Business That Will Never Work by Mark Randolph Gut Feelings by Gerd Gigerenzer The Black Swan by Nassim Nicholas Taleb Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by Easy Webinar and Casey Zeman. He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. Text the word “COMP” to 38470 to get the notes from this episode! They are free, but be quick, because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on desktop The Ultimate SEO and Content Marketing Playbook - David Sinick How To Get Millions Of Visitors With SEO - Nate Broughton

Feb 27, 20201h 16m

Ep 247Therapy Session 👥 Behind-The-Scenes with the Legends of Online Marketing

We are back today with another awesome Therapy Session which we recorded literally right at the airport and before grabbing a flight back from Florida where we attended Rich Schefren’s “Coalition To Save Internet Business” live stream event where it was a who’s who in internet marketing. We got to share the cigar bar stage with such guests as Russell Brunson, Dean Graziosi, Jeff Walker, Dennis Yu, Perry Marshall, and Mike Fillisame among many others. We first attended a great mastermind, then shortly after that, Rich held his 24-hour live stream, where there were literally billions of dollars of net worth under one roof (plus thousands of dollars of alcohol and cigars). Listen in as we discussed some cool tactics we learned as well as insights into what makes some of the internet’s most successful entrepreneurs tick. We also talk about imposter syndrome, the importance of authenticity, and some of the many things that make Agora so prosperous. When you’re done listening, be sure to revisit the show we did with Rich Schefren as well as the show we had with Curt Maly where we talk more in-depth about best practices for moving your business forward as well as some additional Facebook ad strategies. “Most of them are some of the friendliest, giving people and they are willing to share their tactics...that is why they succeed because they are so freely giving and if you ask them a question they are an open book.” - Matt Wolfe “So as we talked to a lot of people around this event, you came to realize that the imposter syndrome is a real thing no matter what level you are at.“ - Joe Fier Some Topics We Discussed Include: The secrets of being rich…..podcast! Why imposter syndrome is spreading faster than the coronavirus and what to do about it (no masks needed!) Who we chatted with at dinner and some folks we finally got to meet in person after being connected to for years What people were saying to and about us, especially discussing something that we are doing which almost no one else is The difference between copywriting and selling using your own voice Trials and tribulations of some of the most known marketers and how they were able to overcome Shoutout to the dude we met on the plane And much, much more! Contact Us At: [email protected] - We love hearing from our listeners! References and Links Mentioned: Coalition To Save Internet Business Launchmen FlowchartGroup.com to join in our discussion thread with every single episode! Ready, Fire, Aim by Michael Masterson Traffic & Conversion Summit - If you’ll be attending T&C, we always hold our Brewery Meetup event - “Overtime” - held across the street at Mission Brewing. It’s free and all the proceeds are going to one of our buddies’ good causes. Today’s show is co-sponsored by LinkedIn Marketing Solutions Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Find out how we are literally saving your life - text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on a desktop Big Tech Will Crush Your Online Business (What To Do About It) - Rich Schefren Unique Facebook Ad Strategies That Are Making People Rich - Curt Maly

Feb 25, 202047 min

Ep 246Molly Mahoney-Leveraging Facebook For Free Organic Reach

We’re back! And in today's episode, we are chatting with Molly Mahoney of The Prepared Performer, who is legendary for her Facebook marketing skills. She’s a wizard at doing Facebook lives and getting organic reach. Listen in as we touch on Facebook ads and how Molly is able to get high ticket coaching clients, also right from Facebook. She is a wealth of knowledge and she also has a pretty cool deal with BeLive.tv where she's part of their team too. We have been trying to figure out how to get attention organically on Facebook, which has been dwindling for all of us lately, and Molly gives us some killer advice as she checks out our pages and answers our questions right on the show. She audited our Facebook fan page in real-time (and the results were not pretty), but you’ll be able to hear our new roadmap. We also discuss how to grow Facebook groups, how to get interaction on Facebook pages with her four step process for that, the value of your Facebook personal profile and what you can and can’t do with it. She also talks about the “social triangle”, crucial live strategies with a process to follow to get more engagement when you do go live, and she breaks down how she launched her camera confidence course. After you’ve listened be sure to check out our shows with Nicholas Kusmich and Curt Maly for even more tips on how to get the most out of your Facebook strategy. “You want to ask engaging questions and you want to use the 80/20 rule with links. If you do a link, put it in the messenger bot so it causes people to engage first and then they get the link, otherwise, you are just driving traffic off of the platform.” - Molly Mahoney Some Topics We Discussed Include: Shout to Steve! What strategies no longer work with Facebook messenger bots and what is working now How to get engagement using tools like Manychat and a hack for getting your videos shared after they connect with you on Messenger What the heck is the difference between GLAP & GLAM Molly’s roadmap on how to grow your bot list using content Examples of post content to use to help grow your audience and get more likes and shares (without using those exact words) The proper way to set up a Facebook Group, a Facebook Page & your Facebook Profile in a way that will keep you in favor with the platform The “Quesadilla of Awesome” method which will make you hungry for realizing all of your epic abilities A way to line out 20 things about yourself that will give you way more content What happened when we posted the same thing to our Facebook pages (another trick to help you with engagement and get the ball rolling) Some cool resources that you can grab which will shorten your workload And much, much more! Contact Molly Mahoney: Molly.live/flow to get your free gifts References and Links Mentioned: Be.Live Molly.live ThePreparedPerformer.com/10k Repurpose Simple Social Press Loom The Big Leap & The Five Wishes both by Gay Hendricks Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by Easy Webinar and Casey Zeman. He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. Text the word “COMP” to 38470 to get the notes from this episode! They are free, but be quick, because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on a desktop How To Force Facebook To Give You Cheap Opt-ins - Curt Maly The Perfect Facebook Ad Funnel - Nicholas Kusmich

Feb 20, 20201h 21m

Ep 245Kamal Ravikant - How To Love Yourself Like Your Life Depended On It

We are back and in this episode, we got the chance to speak with Kamal Ravikant, someone we’ve wanted to chat with for a while, so we arranged our schedules to make this happen. This guy has lived many lifetimes already, and he’s experienced lost, distilled what he's learned from it and provides practical ways which helped him to improve his life and others in a very simple way. You may recall he put out a book called “Love Yourself Like Your Life Depends On It “. We dive into the reasons why he wrote the book, the backstory and you’ll hear how his story was not what we expected at all in regards to how he got to where he is today. Kamal got so much feedback from his book which went viral, he decided to go back and rework it, adding some step by step advice, so it’s very fresh new content. It’s an expanded version with a boatload of practical advice including an actual manual in the book on how to proceed. Each step is broken down and he told us that he has not only learned a lot but gets a ton of feedback from people who reach out to him (he actually includes his email address in the book)! His ideas are not only powerful but the simplicity of it all is a winner. As you listen, you will hear us share some of our own struggles and Kamal’s input to those. You’ll also hear how even though he is deep into business, his talk is so intertwined and starts with making sure you have your stuff together internally. When you are done, be sure to check out some of our previous shows dealing with mindset and business with Nancy Marmolejo and Aaron Fletcher. “It was in that moment of darkness, where I had nothing left to want to go on, I made a decision that I was going to get out of it. And how I did it, I don’t know where it came from but I wrote a vow to myself in my journal. It was a vow to love myself.” - Kamal Ravikant Some Topics We Discussed Include: What happened when Kamal had a near-death experience recently and how he has rebounded How to figure out your physical well-being, relationship well-being, etc. so that your business will improve as well. How his first book when viral and all the new changes with this updated version A simple breathing practice you can use when dealing with anxiety What sets Kamal apart from so many other writers out there to really connect with his readers How to set yourself apart in your marketing and social media What Kamal learned from talking with a Navy seal sniper and how you can apply it to your own life How to create those deep mental patterns to lead you to a positive shift And much, much more! Contact Kamal Ravikant: You can reach Kamal at his email which is in the book! References and Links Mentioned: Love Yourself Like Your Life Depends On It by Kamal Ravikant The Alchemist by Paulo Coelho The Little Prince by Antoine de Saint-Exupéry We want to hear from you! Email [email protected] to let Joe know what you think of this episode and how you are going to apply it to your life. Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by Easy Webinar and Casey Zeman. He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on desktop A Simple Framework To Explain What Do You Do - Nancy Marmolejo A 3-Step Framework To Automate Everything - Aaron Fletcher

Feb 18, 20201h 12m

Ep 244Rich Schefren - Big Tech Will Crush Your Online Business (What To Do About It)

Today’s show was a fun one to record, as we actually met in person with Rich Schefren, who was one of the first online marketers that we learned a lot from early on in our career. When we were starting out we picked up his free ebook, which has gone out to millions of folks by now. It was an honor to meet up with Rich and prior to this, we’ve had a lot of calls with him, as we are helping him currently with all sorts of podcasting insights. Listen in to hear about Rich’s upcoming new show, The “Secrets of Being Rich”. Also, in this interview, you’ll notice how he’s a master researcher, and learn about his in-depth processes for speed reading and digesting content to see patterns and trends for the future. You’ll also hear more about his upcoming event, the Coalition to Save Internet Businesses (which we will also be speakers at) and why everyone should attend. There are changes afoot and these big companies have monster control, so Rich lines out his expertise and future trends of how to make sure you’ll not get screwed by some of these trends that may blindside you. You are definitely not going to want to miss this live stream as well as this episode if you are concerned about the future of your business. After you listen, be sure to check out our shows with Ryan Deiss and Matthew Woodward for more about future trends in the digital marketing world. “Very early on I realized it was better to be different, than just better. That’s always been consistent with all the stuff that I do.” - Rich Schefren Some Topics We Discussed Include: How to have the power of your own closed-loop system Why you actually do want to give all of your good stuff! Rich’s upcoming live-stream event with some of the most brilliant minds in online marketing (including us!) and why you need to join in The commonalities between online and offline marketing How one little report changed Rich’s life in a big way The fundamental to operate your business going forward The importance of making affiliate connections Why today is the easiest it’s ever going to get to market on the big sites Why you should wear the same colored shirt to rid yourself of decision fatigue And much, much more! Contact Rich Schefren: Strategic Profits References and Links Mentioned: For Rich’s live stream event, go to CSIB2020.com and enter the password “Hustle” to sign up Feedly Build Your Second Brain The Courage To Be Disliked by Ichiro Kishimi The Attention Merchants by Tim Wu Driven by Douglas Brackmann Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by Easy Webinar and Casey Zeman. He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on a desktop Trends To Watch In The Digital Marketing World - Ryan Deiss The Practical 5-Step SEO Framework - Matthew Woodward

Feb 13, 20201h 21m

Ep 243Theo Lucier - How To Be Smarter, Energized, And Focused All Day

We are back with another awesome show with Theo Lucier with a boatload of information! You may remember we had Theo on previously and his episode was super popular as we talked about sleep, having more energy and the best supplements to take. As we come into the seminar season when a lot of events are happening, we realize that those events can be really draining as there’s a change in diet, you are away from your normal routine and you’re on your feet all day. If you are attending these events, we talk about how you can counteract these things. We also highlight how to prep yourself at home or at the office, and there’s a lot of supplement talk, habits, and practices - both free and paid stuff. You’ll have everything you need to not only succeed at home but also feel your best away from home as well. We also love getting feedback on this type of stuff, so let us know what you think about this subject and/or what types of subjects you’d like us to ask in the future and what types of topics you want us to cover. After you are done, you’ll definitely want to check out our previous show with Theo as well as our show with Joe Cohen for even more tools to add to your health and wellness library. “Let’s just focus on your body first, because you don’t have to think about it, just do certain things and your body is provided the conditions it needs to begin repairing itself...and before you know it you can think more clearly and that’s when you have the energy and the willpower.” - Theo Lucier Some Topics We Discussed Include: The turning point over the last few years where ‘Hustle & Grind’ has changed to slowing it down and taking care of yourself first How to pick the right MCT oil to avoid the dreaded disaster pants The best group of supplements you will ever need, plus a shortcut to get almost everything you need in one capsule What the heck the Flexner Report is and why it’s affected the way we think about medicine today The one thing that 80% of folks in North America are lacking and what to do about it Why you can’t just think yourself better and how to use a bottom-up approach to attach depression, anxiety, and other health-related issues Tons of tips for attending events, and how to ensure that you will be on top of your game, even when you want to imbibe at that after-hours event after hours, (including the best ways to avoid a hangover the next day) So many amazing recommendations on how to supplement for the best results, where to find them all and which ones to take in unison and when The difference between various types of salt and water, simple things that we should all pay attention to And much, much more! Contact Theo Lucier: If you are dealing with burnout and want some actionable tips - BurnoutSummit.com/beatyourburnout For people that want to delve into hydrogen tablets www.GetSleepRepair.com Or if you need help with something, email him directly at - [email protected] References and Links Mentioned: Bio Tuner Joovv light Brain Octane Alaska Bear sleep mask Mother Earth Labs for Logol’s iodine Glutathione by Liv On Labs Perfect Supplements & Ancestral Supplements for desiccated liver tablets Diamond Mind drops by Dragon Herbs Alpha Brain by Onnit Natural Stacks Thorne Bulletproof Chemtheory.com Flex Pulse electrical pulse device TryBrainFood.com Own The Day, Own Your Life by Aubrey Marcus Thick Face, Black Heart by Chin-Ning Chu Quench by Gina Bria & Dana Cohen Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by Easy Webinar and Casey Zeman. He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars and social media functionality, everything you need for webinars in a single platform. Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on desktop Actionable Biohacks To Improve Every Aspect Of Your Life - Theo Lucier Biohacking And Building A Content Empire - Joe Cohen

Feb 11, 20201h 24m

Ep 242Doc Williams - The Gary Vee Content Model 2.0

We are back and on today’s show, we are chatting with Doc Williams, an awesome guy who approached us to be a guest on our show. We couldn’t say no as we realized he came with so much value and a model that was easy to follow, that we really wanted to share it. Doc comes across as someone who has lived many lifetimes, going through a variety of businesses through the ages (even though he’s close to our age). He’s worked with ESPN, AppSumo, an Olympic medal team, he ran his own CrossFit gym, even a candy store! He’s done so many interesting things in his life, and he’s one of the very few people who have made the cut through reaching out to us directly with his model. He’s also worked with VaynerSports and is clearly someone who makes stuff happen. You’ll hear how Doc takes the concept of creating content, which can be super time consuming and leans into what your personality is best suited for, then repurposing that content in a way in which you are getting it in front of the right people. You’ll also learn which channels are working and how to set up your own content funnel to keep it as simple for you so you don’t get overwhelmed trying to be everywhere, all over the various social media channels. After you are done, check out our talks with Paul Clifford and David Sinick as we discuss content syndication, content upgrading and speeding up the process for promoting and creating content. “If the opportunity is there, I just try to listen as much as possible...how could be of use.” - Doc Williams Some Topics We Discussed Include: Matt was the first person in his high school to do…..? Listen and find out! What things Doc would do differently if he had to start all over again How Doc turned a reality show opportunity into a new business idea What type of content you should be focused on providing in your business and why you don’t need to be everywhere, all the time across social media Doc’s personality assessment test, why everyone should take it and how you can get a copy for yourself How to run tests of your smaller pieces of content to know what works and get the right feedback from the right people first What Doc learned from selling candy at a young age to his friends And much, much more! Contact Doc Williams: BrandFactoryInc.com References and Links Mentioned: Gary Vee’s content model You can grab the Gary V 2.0 model and the personality test at: The Gary Vee Content Model 2.0 Quuu Promote ClickFunnels BuzzSumo Contactually Google My Business Deep Work by Cal Newport Creativity Inc. by Ed Catmull & Amy Wallace Unlabel by Mark Ecko Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by Easy Webinar and Casey Zeman. He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on desktop. If you want to make us a jingle to help folks remember the number to text - (the cheesier the better) - we’d love to hear it! Please do and send it to us at [email protected] Using Automation To Repurpose Content - Paul Clifford The Ultimate SEO and Content Marketing Playbook - David Sinick

Feb 6, 20201h 14m

Ep 241Chris Krimitsos - Get Over Your Fear of Failure In 7 simple Steps

On our last show with Chris Krimitsos we chatted about his podcasting event, Podfest. At a lot of events we’ve attended, there's a lot of chest pumping but Podfest was the first event where the consensus was more about supporting each other and collaboration. Ever since then, we’ve been obsessed with the Podfest community and started to ingrain ourselves into the podfesting world because we love that perspective so much. In today’s show, we dive into how awesome Podfest is, why you should definitely attend, all the cool swag and raffle items they have there, the special event that we are hosting this year, and so many other details that really sets this event apart. On the business idea side, just consider how many ideas are still roaming around in your brain, waiting to be acted on. What if you started that thing you always said you’d do, even if it was imperfect? We also chat about Chris’ book Start Ugly, how he got the idea, who the main characters are based on in real life, and why it’s important for everyone to read it because of these very reasons and more. When you’ve listened, be sure to check our previous show with Chris as well as our show with September Dohrmann for more tips on how to get the most out of attending events as well as for building systems not only for marketing events, but your business in general. “You think because someone is more successful than you, they figured it out. The problem is everybody reaches a limit and they forget to start ugly again.” - Chris Krimitsos Some Topics We Discussed Include: How to help us with our upcoming software How the Nintendo brand started (it’s not what you think!) The 7 step system to starting ugly which will get you started and continuing to move ahead What makes Podfest different from other events and why you should attend How Chris came up with his book idea and a quick summary of this call to arms to encourage you to take action on your ideas and creations so you can release yourself from the chains of perfectionism Why is Joe sitting in an old lady rocking chair during the show? Water parks, raffle items and dueling pianos - what’s not to love?! How to start ugly over and over to keep yourself out of a rut What Chris learned from interviewing a billionaire The difference between entrepreneurs, business builders and business owners - which one are you? And much, much more! Contact Chris Krimitsos: PodFest Expo ChrisKrimitsos.com Connect on Facebook And on Instagram References and Links Mentioned: PodfestExpo.com - if you attend, wear your Hustle & Flowchart shirts and come say hi to us!) be sure to say hello, even if you’re not wearing that shirt Start Ugly book Unfuck Yourself by Gary John Bishop We’ve been talking about developing software and want to hire a developer inhouse, which when we launch will go out to our entire platform. If you are a developer that might want to work with us or know one, shoot us a message to [email protected] - we love to chat with our listeners, and we love to hear from you! We will be holding a private mastermind at this year’s Podfest, if you are interested in joining, contact us at [email protected] Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by Easy Webinar and Casey Zeman. He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. Behind The Scenes Of One Of The Largest Events In Podcasting - Chris Krimitsos How To Use Old School Marketing Tactics To Grow Huge Events - September Dohrmann

Feb 4, 20201h 28m

Ep 240Bedros Keuilian - How to Cut the Bull and Kick Ass in Business (And in Life)

We’re back and on today’s show, we are joined by Bedros Keuilian who runs the Empire Mastermind and the Empire Podcast show with another one of our former guests, Craig Ballantyne. Bedros is a cool guy who discovered his passion for helping people early on in life. We talk about his interesting past and how his father helped his family flee the Soviet Union when he was a child plus how growing up a poor foreigner, constantly on the move helped him to become resilient and an influencer, even at a young age. We also talk about the importance of mentors and the various ways in which Bedros’ personal mentor assisted him, which led him to eventually having one of the most successful gym models, landing on the Inc. 5,000 list three times in a row, and hitting Entrepreneur Magazine’s list of 500 best franchises out of 175,000 franchises out there. When you’re done, be sure to check out our show we recorded with Angelo Sisco and Mike Matuz, fitness entrepreneurs as well who have figured a way to be their own boss. “Even my business partner, Craig Ballantyne - I paid him to mentor me, and he paid me to mentor him years later as my business took off as I got better at selling high ticket prices. The point of this is, without mentors you’re not getting anywhere.” - Bedros Keuilian Some Topics We Discussed Include: How Bedros and his family left the constraints of the Soviet Union when he was a child Growing up in the U.S., not knowing English and dumpster diving for food How Bedros went from being a fat kid in high school to getting ripped (even though he never did ask that girl to the prom) Why it’s important to constantly improve yourself, even if you lead a comfortable life (Rubik’s cube speedcubing, anyone?) Key lessons learned from watching The Sopranos What Bedros learned from his first mentor and how it shaped his life forever Changes made during the economic crash which led to a successful franchise offer Bedros’ early job working as a bouncer at a gay bar (and you’ll never believe who he met there!) How working out can improve your marriage, business and yes - even your health! The two kinds of people in life: which one are you? And much, much more! Contact Bedros Keuilian: Fit Body Boot Camp ManUp.com And on Instagram References and Links Mentioned: Influence by Robert Cialdini Icon Meals Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by Easy Webinar and Casey Zeman. He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. The 4 Pillars Of A Bulletproof Business Mindset - Angelo Sisco How To Find Antiquated Industries And Disrupt Them - Mike Matuz

Jan 30, 202053 min

Ep 239Therapy Session 👥 Unapologetic Affiliate Marketing Strategies

We are back today with another awesome Therapy Session which we recorded right after we finished creating a training course over at WealthFit. Their process for creating courses is amazing, and one of these days we’ll make a behind the scenes video for you. This segways into our focus of creating more content for other platforms, such as courses. Also on today’s show, we discuss some things that have changed since our last therapy session episode, some areas in our business that will be given less focus and where we are headed going forward. We also had some a-ha moments lately, which has helped to really zone in on our future business plans and helped our creativity to really take off. We talk about our affiliate marketing strategies, what most affiliate marketers are doing wrong, and how to set yourself apart from the rest, to build up the most value and have a supportive, tuned-in audience for the long term. After you’ve soaked all this in, be sure to check out our shows with Dustin Mathews and Robert Farrington for even more insight on how to scale your business and capture an audience that loves your content. “We masterminded a few days ago about how can we make this podcast even better, how can we make it more valuable to the listener, how can we provide even more freely and make it so people listening would go ‘Damn, I would have paid for this information’. That’s really our goal with this show.” - Matt Wolfe “We love to experiment and tinker and go down business models, of course, but we also love to share what we are doing and actually see results from other people.“ - Joe Fier Some Topics We Discussed Include: An update to our latest update and what we are really focused on now All the cool events we will be attending and speaking at in the next few months and how you can meet up with us How we realized where we should put our attention (and tips on how you can make the most out of your business intentions as well) One key thing we are doing with our affiliate traffic that almost no one else is doing, but is a huge asset to our business One of our latest “a-ha” moments, which seems so simple, but was a real eye-opener and led to a huge burst of inspiration for new ideas What most affiliate marketers are doing wrong and how to market products the right way so the big ad networks will love you What people really want when looking at products and how to convert search traffic into buyers Soooo many shout-outs in this episode, too many to list. Are you one of them? Affiliates 4 Lyfe, yup that’s us - search it now! And much, much more! Contact Us At : [email protected] - We love hearing from our listeners! References and Links Mentioned: Our course on Affiliate Marketing Thrivecart - plus, check out our amazing bonuses! Fletcher Method Designrr Convertbox and yes, we have even more awesome bonuses as well WealthFit Traffic & Conversion Summit - If you are attending T&C, we always hold our Brewery Meetup event - “Overtime” - held across the street at Mission Brewing. It’s free and all the proceeds are going to one of our buddies’ good causes. Podfest - Besides speaking, we are also holding a mastermind on the 6th, and if you are interested in getting in on that, shoot us a message at [email protected] to see if there’s a spot. Improvely List of skills companies need most in 2020 (including affiliate marketing) via LinkedIn Jab, Jab, Jab Right Hook by Gary Vaynerchuk Atomic Habits by James Clear With Winning In Mind by Lanny Bassham Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by Easy Webinar and Casey Zeman. He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars and social media functionality, everything you need for webinars in a single platform. Find out how we are literally saving your life - text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on a desktop Leveraging Strategic Partnerships To Scale A Business - Dustin Mathews How The CollegeInvestor.com Gets 3.5 Million Visitors Per Month - Robert Farrington

Jan 28, 20201h 10m

Ep 238Nathan Hirsch - The 90-Day Rule For Making The Perfect Hire

We’re back and today we are chatting with Nathan Hirsch, creator of Freeeup.com (which he just recently sold) and the upcoming Outsource School. This whole conversation is around finding the right team members, what should of criteria you should have for finding the right team members, what sort of things you should hire for, how to hire if you don’t feel like you are ready financially, and pretty much everything you need to know about getting good team members in place and what sort of things to be prepared for in this process. Nate’s passions lie in running great companies but also hiring great people and having an awesome culture around that. We even touched on how the acquisition came to be and his exiting the business as well as the criteria Nathan set to make sure it was acquired by the right people who will run the business in almost the same way as he, in a way that is the most beneficial for not only his customers14 but his employees. After you’ve listened, be sure to check out our shows with Tim Francis and Gina Horkey for even more tips on how to find and hire the right people to make your business run as smoothly and efficiently as possible. “If we were going to sell Freeeup, we had things that were important to us. We wanted to sell it to someone who wasn’t going to destroy and break it down. We wanted someone who loved the idea, loved the concept and was going to keep it and grow it.” - Nathan Hirsch Some Topics We Discussed Include: The importance of having a “Do Not Do” List for your VA’s How to interview potential new hires properly Nathan’s 90-day rule takeaway How to properly vet developers Which are the two best roles to hire for a VA at first How to hire a VA even if you have a slim budget How to build the right team and get them on the same page as you How to build an awesome company culture so employees never want to leave What to include in a great Standard Operating Procedure And much, much more! Contact Nathan Hirsch: Social media channels on Twitter, Instagram & Facebook The Freeeup blog and YouTube channel References and Links Mentioned: Freeeup Outsource School StoryBlok The Book on Rental Property Investing by Brandon Turner Scribd App We’ve been talking about developing software and want to hire a developer inhouse, which when we launch will go out to our entire platform. If you are a developer that might want to work with us or know one, shoot us a message to [email protected] - we love to chat with our listeners, and we love to hear from you! Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by Easy Webinar and Casey Zeman. He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on a desktop A Masterclass On Finding And Hiring The Right People - Tim Francis Virtual Assistants – How To Be One & How To ROI From The One You Have - Gina Horkey

Jan 23, 20201h 12m

Ep 237C.J. Martin - Building A Standout Brand In A Crowded Market

Today we are back talking with C.J. Martin, founder, and owner of Crossfit Invictus, one of the most premier Crossfit gyms out there and probably one of the largest as well. They are the most recognized Crossfit gym, based out of San Diego, and they also have online courses and trainings. For the last 11 consecutive years, they have had a presence at the Crossfit Games - the most elite of the elite of Crossfit athletes - with a team competing. A lot of folks know about Invictus, but C.J.. says there’s never been a focus on the brand, as his goal is to get to the core of the wants and needs of the people to make them better people. We talk about how he managed to build such a successful brand, and how his gym is doing very well while others have struggled. Also, we discuss the mindset traits he instills into his members which is very similar to the attributes that entrepreneurs have, and are qualities that can empower anyone. Listen in, as C.J. gets vulnerable talking about how the business almost went under, and how he persevered by challenging himself. And when you’re done, be sure to check out our shows with Marshall Wayne and Sunny Lenarduzzi on how to build a world-class brand that stands out. “I just realized that my lifelong impact was not going to be there. I wasn’t sure that I wanted it written on my tombstone - ‘Successfully defended lots of Fortune 500 companies’” - C.J. Martin Some Topics We Discussed Include: How to install discipline in your life (and in the lives of others) How Crossfit establishes mental toughness and stability The real meaning behind Invictus Why C.J. jumped out of a moving bus (and why that ended up being a good thing) Questions C.J. asks in the beginning when members sign up to put them on the right training path How his gym stands out from most others and how this benefits his members How C.J. was able to self fund a startup business and quit working his full-time job How being uncomfortable helps you move ahead, both at the gym and in life in general Establishing priorities and values that help establish your work/life balance The turning point that almost caused Crossfit Invictus to fail, and how C.J. was able to forge ahead And much, much more! Contact C.J. Martin: InvictusFitness.com Social channels - Crossfit Invictus on Facebook, Twitter, Instagram, and YouTube References and Links Mentioned: Crossfit Invictus Crossfit Games William Ernest Henley - author of the Invictus poem, recited here by Morgan Freeman The Only Way To Win by Jim Loehr Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by Easy Webinar and Casey Zeman. He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on a desktop How To Build A Movie Star Brand For Yourself - Marshall Wayne How To Build A World-Class Online Brand With YouTube - Sunny Lenarduzzi

Jan 21, 20201h 10m

Ep 236Nir Eyal - How to Control Your Attention and Choose Your Life

What better way to start off a new year than by listening to our show today with Nir Eyal. He’s a former Lecturer in Marketing at Stanford's Graduate School of Business and also taught at the Hasso Plattner Institute of Design. His first book, Hooked: How to Build Habit-Forming Products, is an international bestseller and taught Silicon Valley how to design behavior. His next book, Indistractable: How to Control Your Attention and Choose Your Life, reveals the Achilles' heel of distraction and provides a guidebook for getting the best of technology without letting it get the best of us. In today’s show, Nir dives deep into all the ways we get distracted in today’s world and best practices for becoming indistractable, so you can stay focused, get more done and still have time to schedule downtime, fun stuff and the things that you place your most important values on, such as health and family time. After listening, go check out our conversations with Brad Spencer and Henry Evans for more time saving tips on how to plan out your week for maximum efficiency and focus. “The skill of the century is going to be to become indistractable. There’s going to be a bifurcation out there of two different kinds of people. The people who let their attention and minds be controlled by somebody else, and those who say, ‘Nope - I am indistractable’.” - Nir Eyal Some Topics We Discussed Include: How to schedule time in your week effectively to get things done Why you should rip up that to-do list How to avoid fights with your partner about household chores Which technology to avoid and which ones will help you actually become more productive The magic of “timeboxing” your week Why you should schedule not only your work plans but your Facebook or other apps for downtime and even your nightly sleep Why everyone should make time for reflecting, even at work The right way to reinforce your identity to become empowered How to react to those annoying internal triggers And much, much more! Contact Nir Eyal: NirAndFar.com Resources Indistractable.com - If you buy the book, enter in your order number and Nir will send you a complimentary video course as a bonus. Hooked also by Nir Eyal Distraction guide: https://www.nirandfar.com/distractions/ Habits vs. routines article: https://www.nirandfar.com/habits/ Schedule maker tool: https://nirandfar.com/schedule-maker/ Orua Ring Withings Watch Whoop Band Forest app for focus Focus Mate Mindset by Carol Dweck Hackers and Painters by Paul Graham Lost Connections by Johann Hari Factfulness by Hans Rosling Moby Dick by Herman Melville Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by Easy Webinar and Casey Zeman. He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars and social media functionality, everything you need for webinars in a single platform. We are also sponsored by Steve Olsher and his podcast Beyond 8 Figures, where he and his hosts, Mary Goulet and Richard Otey chat with amazing entrepreneurs who have either run or have exited a business that has produced over eight figures. How To Find And Focus Solely On The Things That Suit You Best - Brad Spencer A Guide to Planning Out Your Week to Get More Done - Henry Evans

Jan 16, 20201h 6m