Hustle & Flowchart: Mastering Business & Enjoying the Journey

Today’s show is an episode for the fans, as George Bryant’s previous episode was a fan favorite, so we are bringing him back for round two. George looks at the customer journey like the body and email is the blood and uses the concept of ethical leadership from his military career to get people to figure out how to create a container where the only option is success. He gives his in-depth strategy that has led to an insanely high open rate, high customer retention, and a list that is actually excited to hear from him on a daily basis. We also talk about monetizing your list, how to get people to open that very first email you send, and the proper way to send broadcast emails. And, if George’s advice resonated with you, be sure to check out podcast strategies from Rob & Kennedy, plus be sure to listen to refresh your memory with our previous show with George. “When we think about email, the first thing to remember is most people think the purpose of email is to sell. On my list, that’s number six.” - George Bryant Some Topics We Discussed Include: How to create a magical experience for your customer’s journey Why parenting a 4-year-old is like writing an email sequence The customer journey email sequence that George has never spoken about before Getting them from opt-in to opening that first email How to change your default from going to logic and showing them what to do next The one thing we changed in our own email tactics lately which has made a huge difference Duration vs. direction: which are you going to use? When to send your broadcast emails and why the amount of those should be way, way less than you think How George took a client from near bankruptcy to a complete turnaround How to stop thinking from the quick sale standpoint and get people into the customer journey you design for them Three Words: Email. Is. Easy Resources From George Bryant: LightMyEternalFlame.com TheEternalFlameMethod.com References and Links Mentioned: Tattoos On The Heart and Barking To The Choir by Gregory Boyle Man’s Search For Meaning by Viktor E. Frankl Atomic Habits by James Clear The Catalyst by Jonah Berger Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. How To Create Raving Fans That Buy For Life - George Bryant Email Marketing Tactics From A Mind Reader And A Hypnotist - Rob & Kennedy

Dean Graziosi is an entrepreneur, marketer, author, and has years of business knowledge behind him. Even in this crazy world, it doesn’t mean you don’t have even more opportunities. You just need to shift your marketing, reevaluate how you run your company, or find new ways on how to start one, so listen in and grab your takeaways. Dean drops some real knowledge bombs in this one, as we chat about his various successes over the years, how he got to work alongside such great leaders like Michael Jordan and Tony Robbins, and even how he teaches his kids to be successful at a young age. We also talk about what to do if you are struggling in today’s economy and some thoughts about what lies in store for the years ahead. After listening to today’s show, you are going to be pumped for action! Once you are done, be sure to check our previous chats with Jay Abraham and Perry Marshall for more insight into finding your motivation and success, even during uncertain times. “Sometimes when you think you are lacking resources, shift that mindset and realize that a lot of people in the world found a way to be resourceful.” - Dean Graziosi Some Topics We Discussed Include: Life lessons from the laundry room! How to get liberated and focus on solutions to solve your problems Why you need to share your experiences Dean’s unique way in which he reached out to one of the greatest basketball players of all time How to get disturbed with inaction to propel you forward Approaching your launch with insane value for both your affiliates and customers Questions to ask yourself to determine if you should really join forces with someone else Resources From Dean Graziosi: DeansTraining.com The Underdog Advantage by Dean Graziosi References and Links Mentioned: Man In The Arena speech by Theodore Roosevelt Knowledge Broker Blueprint Unreasonable Success and How to Achieve It by Richard Koch Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. Run Towards The Chaos - Perry Marshall Be The Victor, Not The Victim - Jay Abraham

Gert embraces SEO as a long term game and chats with us about a whole boatload of tactics to rank your sites using the best practices to make Google happy without sacrificing content. We also talk about what to do with older links that are not ranking any longer, how to structure your content using a content silo, Gert’s “ERICA” framework which is the basis of his SEO strategy, and how to look at the whole picture of your site and not just the quality content. After you’ve listened be sure to check out our previous chats with Karl Steinmeyer, an SEO Ninja who is helping us with our Homebrew Academy site, and Nikhil Aitharaju and Ryo Chiba who dive into SEO audits and backlinking strategies. “Whenever you are on the user’s side on a consistent basis, there’s not much you can do wrong. It can be harder or easier to rank in certain niches and for certain keywords, but if you really try to defend as much as possible the best user experience, you’re in the right place.” - Gert Mellak Some Topics We Discussed Include: Fundamentals of a good site audit Whether or not to consider using AMP on your site and what to do if you have it and want to switch back How to keep up with the Google penguins and pandas To de-index or not and what to do with your older articles that have lost their ranking ability How to get backlinks from other sites The beauty of the content silo and why your site needs one How to make use of the content explorer from one of our favorite tools: Ahrefs Gert’s E.R.I.C.A. framework of his SEO strategy A super-easy way to learn how to rank that most people are probably not doing Resources From Gert Mellak : SEOLeverage.com References and Links Mentioned: SurferSEO Ahrefs.com InLinks Studio1Design Cloudflare Broken Link Checker Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. How We’re Scaling Homebrew Academy - Karl Steinmeyer Artificial Intelligence, SEO, and Copywriting - Nikhil Aitharaju & Ryo Chiba

On today’s show, we have Anfernee Chansamooth who is presenting a completely new concept that we have not chatted about before on the show, which details how to create case studies in your marketing. Anfernee is a content strategist, writer, podcaster, speaker, and the owner of Simple Creative Marketing, a company known for creating case studies and content that drive leads and sales for fast-growing services businesses. He dives into six steps to create your case studies which are very strategic and are written in a specific format that he gives us and has some awesome tactics for getting eyeballs on these case studies, how to share them as well as how to use them land clients and increase your conversions. When you’re done, get some additional ideas about content creation and case studies from our conversations with Mark Webster and Matthew Woodward. “The content can be amazing, but if no one sees it, it’s never going to get you the results you are looking for.” - Anfernee Chansamooth Some Topics We Discussed Include: What does a Star Trek costume party have to do with content marketing? How to showcase your results even if it’s with a “boring” business model Working with the B2B marketplace and providing your client’s insights that they can truly understand How to get people to see your case studies The one-page marketing strategy that Anfernee uses with all of his clients The five big mistakes that people are making with their content marketing strategy How to implement an understanding of your brand so that it flows within your content and lets people know what makes you different from all the others How to get people to share with you their success for your case study How to approach doing a case study for both affiliate marketing as well as with your own product Resources From Anfernee Chansamooth: SimpleCreativeMarketing.com/Hustle References and Links Mentioned: Repurpose.io 15 Ways to Share Your Business Case Studies With The People Most Likely To Buy The 1 Page Marketing Plan by Alan Dib Obviously Awesome by April Dunford Positioning Al Reis and Jack Trout Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. The Practical 5-Step SEO Framework - Matthew Woodward The Most Effective Content Marketing Strategies - Mark Webster

We first heard about Marc Guberti from our Facebook group, where people were singing his praise as the go-to guy for YouTube tactics and growth strategies. Marc is a content machine, having already published 30 books at a young age, has another one in the works, and is growing two YouTube channels at a rapid pace. On the show today, he spills the goods on how to gain traction fast with your channel, as well as best tactics for your description, comments section, thumbnails, end cards, and titles. We also chat about how he puts the tools he uses the most to work and how he’s able to publish such a huge amount of books in quick succession. After you’ve listened, round out your YouTube insights listening to our previous episodes with Aaron Biblow & Triston Goodwin and their flywheel strategy and with Tobias Rauscher where we dive into his YouTube satellite strategy. “If you can weave current events into your channel content, it does give you a lot of potential search traffic..and if you can tie into a current event, which is easy to do with an investment channel, you can get some of that initial momentum.” - Marc Guberti Some Topics We Discussed Include: Topics to help you gain momentum with YouTube traffic fast How to get to the point where you can monetize your channel the quickest Tactics for finding keywords, tags, and best practices for your descriptions How to leverage YouTube with your podcast What makes a great thumbnail The beauty of using hashtags and why they are not just for Twitter! Best use of cards for keeping viewers on your channel Figuring out the YouTube algorithm and what metrics they want to see which will propel your channel quickly Marc’s strategy for getting his books created and out into the marketplace fast Resources From : Breakthrough Success podcast MarcGuberti.com Marc Guberti on Medium for investing content Beat The Market YouTube channel Marc Guberti on YouTube References and Links Mentioned: vidIQ Tube Buddy Canva Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. The Video Flywheel Strategy for YouTube - Aaron Biblow & Triston Goodwin The YouTube Satellite Strategy - Tobias Rauscher

We have an awesome show today with Russ Morgan & Joey Mure of Wealth Without Wall Street. Listen in as they break down their four-step process for financial freedom and each one could be an episode in itself. They talk about getting clarity over your finances, using assessments, how much you should be spending on a monthly basis, then when you reach that goal, reinvesting it in your business. Once you make the money that funds your ideal lifestyle, you can figure out more beneficial ways to use those finances. We also talk about the importance of improving your financial literacy which is super important and about picking your passive income paths, building your opportunity fund, and detailing the lifestyle you want. Russ and Joey also blend their community, podcast, and content which works great and is something we are headed towards ourselves. Stay tuned! If you enjoyed this show and want to learn more about how to make your dollar go further while getting into the correct money mindset, be sure to check out our shows with James Altucher and Mark Joyner. “When we get clarity about what we want, then we can move in the right direction. Here’s the thing about entrepreneurs - we are great at making money, but we’re also great at making more jobs for ourselves.” - Russ Morgan “What most people do, is they come to us and ask what should they invest in...it doesn’t matter, because what you invest in should line up only with what you want money to do and what you want your life to look like.” - Joey Mure Some Topics We Discussed Include: That time when we thought about going into the cattle businesses Why typical financial advisors are not the best for entrepreneurs How to get clarity on your future investments The importance of cherishing what you’ve created and how to plan for your loved ones future so that is continues Figuring out your passive income scorecard so you know which debts to focus on paying down first Getting control of your cash flow and why the standard advice is not always the best The downfall of having a 15-year mortgage Why a podcast works for expanding your reach from having local clients to ones all across the globe Resources From Russ Morgan & Joey Mure: WealthWithoutWallStreet.com/Hustle - A free course for our listeners - Financial Freedom 101 Wealth Without Wall Street podcast References and Links Mentioned: HustleAndFlowchart.com/Podlaunch - check this out if you’re looking for something to start from scratch Mighty Networks Becoming Your Own Banker by R. Nelson Nash Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. Where To Focus For Exponential Wealth Growth - Mark Joyner Reverse Engineering How Much Income You Actually Need - James Altucher

One of the things we get asked a lot is what are the tools we use for various things in our business. So since we are affiliate marketers, today’s show is all about all the affiliate marketing tools that we use in our business when it comes to software, but more importantly how we use them and how they connect with each other. You’ll hear all about the best tools we recommend for email automation, webinars, creating videos, membership, link shorteners, and a whole host of other stuff that we either use now or have used in the past. We also include some cool ways you can put these tools to use as well as how some of our previous guests have insights on these tools as well. After you have listened, be sure to check out some of the episodes we mentioned including our show with Brian Dean where we chat all about SEO and our show with Rob & Kennedy and their tactics with email marketing. “If you can create this perfect journey for your customer, there are tools and if you string up the process, you can make it the most enjoyable journey for someone and they will have so much trust with you, and that’s why they will buy more stuff.” - Joe Fier “I almost see tech as a creative pursuit in the sense that I love trying to tie technical tools together in ways that people haven’t tied them. To me, there’s a creative art form about the tech that we do.” - Matt Wolfe Some Topics We Discussed Include: Why learning and using technology is actually a creative art form How we are working more strategically so we end up working less time Why using a deadline funnel is the hot sauce to your marketing (put it on everything!) How to optimize articles you already have on your site to boost them up to page one Why we haven’t used Photoshop in over a year, and the easy tool we use instead Tools we have used to double in our opt-in rate How and why you want to create the ultimate customer journey so they will buy from you over and over again And much, much more! References and Links Mentioned: Active Campaign AWeber Drip Convert Kit Infusion Soft Convert Box Optin Monster Thrive Architect Groove Pages ClickFunnels Members Pro Snappa Deposit Photos Ahrefs Topic Deadline Funnel Pretty Links Loom Thrivecart Unicorn Equity Designrr Episodes with George Bryant and Rob & Kennedy for email tactics How Convert Box Doubled Our Opt-In Rate 12 Ways To Use Convertbox To Get More Opt-ins And Sales From Your Website Episdoes with Stephan Spencer, Brian Dean, Nate Broughton, David Sinik, and Matthew Woodward for SEO tactics Brian Dean’s Skyscraper Strategy Charley Valher of Valher Media who’s helping us grow our podcast Joe Kerns and Mike Alvarez from Majik Marketing, who are assisting us on the email automation side. Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. Email Marketing Tactics From A Mind Reader And A Hypnotist - Rob & Kennedy Google And YouTube SEO Strategies For 2019 - Brian Dean

Today we are chatting with Jay Papasan, co-author of The One Thing who works alongside Gary Keller, of Keller-Williams Real Estate. Jay comes from a publishing background and has worked with some big names such as Mia Hamm and Bill Phillips to help them get their books published. He currently serves as the Vice President of the learning division of Keller-Williams, and today we talk about his perspectives about writing books, course creation, lead generation, time blocking, goal design, and more. Jay also talks about knowledge management, which is a rabbit hole that we’ve been looking into, so the part where he dives into how to consume books and his process of reading and locking in the knowledge was a real win. Plus we talk about how to be well rounded and pulling sources and information from all walks of life, so as not to live in an echo chamber where our learning is stalled. After you’ve listened be sure to check out our previous show with The One Thing’s Geoff Woods for more goal setting tactics and our show with Jeff Spencer where we chat about the roadmap that champions follow and how to find the right goals for you. “When we talk about a process for self-improvement, you have to read, you have to reflect on what you read, and that reflection is where you’re comparing your experience and your beliefs to what this person is telling you. And then you have to codify it in your notebook.” - Jay Papasan Some Topics We Discussed Include: What is Matt’s ideal job? (guitarist for a punk rock band? Instructor for a shark cave diving school? tune in to find out!) How to read with purpose Time blocking to get more done and extra time for the things you love The one most important thing for every business Misconceptions around The One Thing concept When you should be challenging your beliefs Tips on learning that will cut out time-wasters and books you should probably not finish Why you want to read books on finances and money every year, even if you are an English major And much, much more! Resources From Jay Papasan: The 1 Thing.com The One Thing by Gary Keller & Jay Papasan References and Links Mentioned: Positioning & The 21 Immutable Laws by Al Ries and Philip Kotler The Road Less Stupid: Advice from the Chairman of the Board by Keith Cunningham How I Lost 170 Million Dollars by Noah Kagan Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. How Billionaires Set Their Goals - Geoff Woods The Roadmap That Champions Follow - Jeff Spencer

When Melanie opens up about her “cage match” experience where she won against a well-known marketer, we knew we were in for a fun show! Melanie Benson is a fellow podcaster, revenue strategist, and business performance optimizer who guides entrepreneurs to accelerate their impact and income by making their business perform 10 times better. On today’s show, she gives us some great tips on how to follow the ‘golden thread’ to pull the right audience into your world, what to do if you are just starting out in your podcasting journey and how to define your audience and make you they are a good fit for your business. We also chat about what to do after the show has aired, how to connect with fellow podcasters the right way, and how to really build up your offer so that your listeners want more. If you enjoyed today’s show, check out our previous conversations with Greg Rollett and Justin Schenck, to learn more tactics on how to grow your brand by leveraging other platforms. “If you’re not in your sweet spot audience and you’re not talking to the people who really crave what it is that you do, and want to work with someone like you, it doesn’t matter what visibility is, they’re not going to take action.” - Melanie Benson Some Topics We Discussed Include: How Melanie won a “cage match” event against a well know marketer and how it all went wrong afterward Following the golden thread to get the right audience What you need to do after you get on the show Best practices for calls to action that not only get you takers but the match for you How to pick the right shows to go on Why we love Twitter so much Tactics for getting on other people’s shows How to spice up your chat if your topic is common and/or less than exciting What not to do when you go on a show And much, much more! Resources From Melanie Benson: MelCoach on Twitter Coach Melanie Benson on Instagram Amplify Your Success Podcast References and Links Mentioned: ListenNotes.com Get Melanie’s checklist: 17 Mistakes You Are Making In Your Podcast Guesting & Talks That Are Costing You Leads & Clients: MelanieBenson.com/Hustle Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. How To Leverage Massive Existing Platforms To Grow Your Brand - Greg Rollett How To Build A Platform And Connect With Anyone - Justin Schenck

Joel Runyon started Impossible in 2010 as a way to push his limits and do something impossible. He’s a driven and determined entrepreneur, blogger, and athlete and his lifestyle challenges have allowed him to set records and give back by supporting education in communities that are in need of everyday resources like safe school structures. While running his own brand, he’s also running multiple other brands such as a meal plan company, a fitness app, a productivity app, as well as being an advisor to multiple other companies. On today’s show, we talk about how he has built up his brand, how he has collaborated with other folks, and, similar to the way we run our business, how he is able to create opportunities with deal-making, rev shares, and building multiple brands. We also talk about how getting a major accomplishment done, whether it’s completing a marathon or getting your first podcast out there, has led to other potential relationships and future goals. When you’re done getting ideas from Joel, learn additional tips on how to systemize so you can have more time while also standing out and make a difference by checking out our previous episodes with Austin Sams and C.J. Martin. “Impossible is not a statement, it’s a challenge. A lot of people think “I can’t do it” but if it seems impossible, that’s the thing you probably should be doing” - Joel Runyon Some Topics We Discussed Include: What it’s like to be a bootstrap entrepreneur How to set yourself up for deal flows and equity ownerships Challenging yourself in physical ways to gain perspective for your business challenges How a chance conversation with a stranger in a coffee shop led to an insane amount of traffic - and even a mention on Oprah! The beauty of big world challenges and simultaneously giving back to make a difference How to balance a variety of businesses while traveling the world And much, much more! Resources From Joel Runyon: ImpossibleHQ Ultimate Meal Plans MoveWell app Drink LMNT References and Links Mentioned: Joel’s TedX talk on cold shower therapy Joel’s coffee shop conversation that got a ton of hits Like Joel, we are also looking to have a portfolio of companies ourselves, so if you have some really innovative companies, reach out to us at [email protected] Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. The 2 Hour A Day Business - Austin Sams Building A Standout Brand In A Crowded Market - C.J. Martin

What’s more fun than learning how to write emails from a mind reader and a hypnotist? We already know the answer, as today’s guests - Rob & Kennedy - already showed us how to read your minds ;) Seriously, you are really going to love today’s show as we chat about how they have built up their email list, segment people so their audience is receiving the right content geared specifically to them, based on what they have already engaged with, and how they use psychological strategies to get build on people’s beliefs. We also talk about their tactics used in such ways as “The Interrogator” campaign and “The Dreaded Dentist” phenomenon, how to stand out in emails with easy tweaks, and how simple changes will lead to better engagement and sales. When you’re done listening, check out some more email strategies from Sue Rice and Tom Kulzer. “The scary thing about being a hypnotist or mind reader is that intrusive nature, but this is the opposite. It’s all about what are you happy to volunteer and how we are going to give you the stuff that helps you overcome your biggest challenge.” - Kennedy “Lots of people think that email marketing doesn’t work anymore and it’s all about social media, messenger bots, and the next thing that is going to kill email marketing and the truth is for all businesses, email is still the number one converter of sales.” - Rob Some Topics We Discussed Include: The Train Carriage framework for bringing your email list along for a ride to check out all you have to offer How to figure out what to write out in your emails Brainstorming together over a few beers leading up to a new software platform How to stop compartmentalizing your skills Building a technology that understands people’s thought patterns Kennedy tells of a super boring thing that occurred to Rob which turned into an email Why it doesn’t matter as much as what your open rate is, and the one number that does matter What do sausages have to do with your marketing message? You will never write out your bullet points again, after hearing this tip (see, we even did it here - listen in to find out what it was!) Resources From Rob & Kennedy: Email Marketing Heroes Podcast The Email Marketing Show RobandKennedy.Group References and Links Mentioned: Nifty Images Response Suite Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. How To Stand Out In The Inbox And Get 50%+ Open Rates - Sue Rice How To Ensure Your Mailing List Sees Your Emails - Tom Kulzer

Ari Galper is billed as “The World’s #1 Authority On Trust-Based Selling” and he is the creator of a very special and unique sales approach called ‘Unlock The Sales Game’. On today’s show, we chat about how Ari has created a completely new sales mindset that overturns the notion of selling as we know it today. He gives us some great examples of how to approach the sales process from the very first touchpoint and why you do not want to rush ahead, say specific things and even worry about building trust from the start as well as how to bridge the sales gap and diffuse resistance. Ari’s trust-based selling strategies are a unique, fresh take on how business is done and after listening to our chat, he will be sure to give you a new outlook and mindset about how to sell, without having to compromise your integrity. When you’re done listening, go get some more sales advice from Wes Schaeffer and Felicia Pagesh. “Potential clients don’t care about how you solve their problem, what they care about is if you’re the one to solve it or not.” - Ari Galper Some Topics We Discussed Include: The one word you should change in your initial chat with a potential client How to rethink your sales technique to build trust from the start Less volume, higher conversion Responses to common objections and how to put your prospect in the driver’s seat to take the pressure off How to pull a Jerry McGuire so you have them at Hello What phrase you should remove from your vocabulary and never use again in the sales process How to detox yourself from ‘hopeum’ What aikido and martial arts have to do with our conversation Why you do not want to focus on the end goal of getting the sale And much, much more! Resources From Ari Galper: Unlock The Game The One Call Sale References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. The 5-Step Process To Make Every Sale – Wes Schaeffer How To Get More Sales From Your Existing Work - Felicia Pagesh

After a tough childhood, turning to spirituality by becoming a Hari Krishna monk, then trying to follow his bliss by putting out hip hop music, Jason Fladlien finally found his way to success with webinars. But he’s not just any webinar creator. Jason has a unique way of presenting and has been uber-successful with his tactics, once earning ten million dollars in just eight days. You are going to absolutely love today’s show as Jason is a master at his craft, and gives us a boatload of tactics on how to stand out from the webinar crowd as well as various ways in which he handles the most common objections that arise, to turn people on the fence into buyers. This is definitely a show that’s chock full of tactics as well as different ways to look at what you are presenting so that’s it’s a win-win for you and your customers. When you’re done listening be sure to check out our conversations with Joel Erway and Drew Burks for more lessons on how to give a perfect presentation. “I took the same content that I had sold as a $17 ebook and started using that as educational content on a webinar to fulfill the same training but in a different modality being live online and I found you could charge $97 for the same information if it was fulfilled via webinars.” - Jason Fladlien Some Topics We Discussed Include: How Jason went from being a Hari Krishna monk to become a marketing genius Is Muscatine, Iowa really a hip-hop capital of the world? The beauty of the “One-One-One Product” How Jason pioneered the webinar model and sold $100,000,000 of stuff along the way The result of the “Haley’s Comet” of webinars Using the “Million Dollar Guarantee” The Time Dilation Technique and how to use it both in the future and the past How to reframe your audience’s problem in a different way to make them take action Awesome replies to common objections that you can swipe and use The close Jason uses for the $10,000,000 webinar Getting your customers to purchase courses a second time (even when it costs more) because the bonuses are so good Instead of trying to convince your webinar attendees and simply show them the methodology, what you want to do instead And much, much more! Resources From Jason Fladlien: Get Jason’s book here: One to Many: The Secret to Webinar Success Book References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. Current Tactics To Get Amazing Results With Webinars – Joel Erway How To Automate Sales And Drive Traffic – Drew Burks

Today’s show is a full-circle moment for us because way back in 2009 one of the first marketing products we bought was the GKIC membership and we learned there were local chapters. We went to the San Diego meeting which brought us into the GKIC world which was the foundation of our marketing education. Bill Glazer, who founded GKIC along with legendary marketer Dan Kennedy joins us on the show today, along with Rob Cuesta, CEO, and Founder of Bright Flame Books. Together they have founded The Outrageous Marketers Alliance. They dive into how to be outrageous in your marketing and break it down into the eight steps to help you stand out from the rest, re-train your brain to look for different methods, and give lots of examples of folks doing just that from their marketing mastermind. You’ll love today’s show as it’s almost a mini-course in outrageous marketing tactics with not only lots of a-ha moments but fun and laughs. And, if this episode resonated with you, check out our conversations with Dean Holland and Greg Rollett where we talk about more unique ways to grow your audience and set yourself apart from the rest. “If you’re ever going to work with anyone else in your business, you want to get somebody who also understands marketing, because so many times people don’t understand marketing and your business will go out of business.” - Bill Glazer “First we need to talk about what outrageous means is and a lot of people think that it means you’ve got to dress up or you’ve got to do whatever it is but it really means being prepared to do what your competitors won’t do and go where your competitors won’t go.” - Rob Cuesta Some Topics We Discussed Include: How Bill & Rob held the last live event in the world How to create campaigns that your competitors won’t even think about What happened when Super Mario got in the elevator with a very well known marketer? How to make yourself stand out (it’s simple as changing your attire) What’s very important to take pictures of on your vacation (and it’s not photos of the beach) How to use shock and awe in your campaign What it means to S&D your way to better marketing And much, much more! Resources From Bill Glazer & Rob Cuesta: HustleandFlowchart.com/Outrageous - sign up now for Bill & Rob’s event on November 16-18, 2020 Outrageous Marketing Book Vol. 2 References and Links Mentioned: Marketing Sidekick by Matt Bacak Overdeliver by Brian Kurtz Evolved Enterprises by Yanik Silver Have Your Forgotten? by Vincent Zirpoli Predictably Irrational by Dan Ariely Influence by Robert Cialdini Flipnosis: The Art of Split-Second Persuasion by Kevin Dutton Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. How To Leverage Massive Existing Platforms To Grow Your Brand - Greg Rollett How To Make Affiliate Marketing A Main Income Source - Dean Holland

You asked for it, so by popular request, we are back with one of our Therapy Sessions! We recently put out a survey and today we want to chat about some of the responses, as well as the changes we’re making to our podcast and the business as a result of the survey. We talk about what our listeners say they love and some of the things they would rather see and hear and how this relates to the content we’ll focus on moving ahead. We also discuss how we put our survey together, how we defined our customer avatar, and some folks that are assisting us as we “outsource our thinking”. After you’ve soaked all this in, be sure to check out our shows with Gideon Shalwick and Stephen Esketzis for even more insight on how to scale your business and capture an audience that loves your content. “The obvious things people want are tactics. Then the second thing is the strategy. Then we have the mindset that it is like the glue that holds all this stuff together.” - Joe Fier “I love the tactical stuff, but what I think has created the results for our business the most and grown our business the most has been getting the mental things in order - overcoming challenges, obstacles, mental money blocks, things like that.” - Matt Wolfe Some Topics We Discussed Include: What kinds of podcasts we like to listen to How we created our survey and the questions we asked Discover who our avatar is and how we figured that out Revamping some of the podcast ideas moving ahead What our listeners said they wanted to hear more of and which topics not so much (and one item that made both lists) Which famous author Joe’s family is related to What’s next for our Therapy Sessions and how to get a mini session with each new episode The good, bad, and the ugly (no, it’s really not Joe) results of our survey The best way to define your own customer avatar And much, much more! Resources From Today’s Episode: Survey Monkey Zapier Active Campaign References and Links Mentioned: Charley Valher’s podcast interview with Dave Jackson The Fletcher Method Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. Video Hacks For Creating Easy Content - Gideon Shalwick Affiliate Marketing Using Epic Content - Stephen Esketzis

On today’s show, we are chatting with Geoff Woods who is the Vice President of The ONE Thing and host of The ONE Thing podcast. After hearing a quote by Jim Rohn that "you are the average of the 5 people you spend the most time with" Geoff set out on a mission to surround himself with high-level CEOs and successful entrepreneurs. Fast forward, Geoff went from employee to entrepreneur, launching a company with the co-authors of the best selling book The ONE Thing. This book is one of those reads where you read it once, make some things, and overtime as the changes drift a little bit, then you can re-read this book to reset. Geoff dives into how to structure your day in order to get to that ideal 20% of working with your priorities to get 80% of your results. You’ll see how this works as he details an example with Joe, asking specific questions in order to narrow in on that one important thing. We also talk about how to get your team to be aligned with your goals, especially if you are working virtually, how to set your core priorities, and how to figure out what that “first domino” is to make the remainder of your priorities to fall into place easily. If you like some of what Geoff has to say, be sure to check out our conversations with Ken Coleman and Nic Peterson with more insight about taking aligned action to reach your goals faster without sacrificing. “I was where a lot of people either have been or are right now, which is life is good and you are lacking fulfillment. I remember feeling like I was destined for more and I know that I’m meant to do bigger things for this world. ” - Geoff Woods Some Topics We Discussed Include: Time blocking and mind containers to get to peak productivity This one golden tip to get you to transition away from work easier Going from a full-time job to creating a better life by making a huge impact on the world Tuning into 20% of your priorities to get 80% of your results Our plan to go on a couples retreat with each other?! Setting goals alongside your partner in life, even if they are not a traditional goal setter Frameworks on how to approach creating habits Why dominos is so much more than a game and how you can use this analogy to start your ‘tipping point’ And much, much more! Resources From Geoff Woods: The 1 Thing Retreat The 1 Thing Podcast References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. How To Achieve Your Goals Using The Proximity Principle - Ken Coleman How To Define Success To Reach Your Goals Faster - Nic Peterson

You are going to get a breakdown of how to make money in your business with today’s show (and have fun too!) Today we are talking to Jack Born, the founder of Deadline Funnel which is such an amazing tool. In this episode, one of the things we touch upon is how a lot of people feel weird using countdown timers, and how to get around those feelings, especially if you are a heart-centered marketer. We also chat about how to increase your sales in your business using countdown timers, how to generate an affiliate income, and the psychology behind buying without being sleazy. You’ll love how Jack breaks down how long should you do the countdowns for, when should you re-open after the countdown happened, and if you are an affiliate marketer, how can you use the countdowns in your business. When you are done listening, be sure to check out our conversations with Wilco de Kreij and Drew Burks for more tips on how to grow your subscriber base and use automated webinars in your marketing. “It’s very unlikely that you are going to have one front end product where that’s your entire business. Most of our business is built on the idea that once you’ve bought from me, you’re more likely to buy the next product. You certainly don’t want to ruin that relationship by trying to go cheap with your technology stack and essentially lying to your subscribers.” - Jack Born Some Topics We Discussed Include: Why are we talking about peeing in the swimming pool? New podcast game - business book bingo How to reconcile any negativity with putting a deadline on digital products The psychological reasoning behind why you want to use a deadline What you want to have in place before you introduce a deadline into your sales process The ‘Dolly Parton’ rule of running your timer Selling your thing through the “Perfect Persuasion Window” How to make an evergreen product stand out when introducing a deadline An important message to those that are heart-centered entrepreneurs And much, much more! Resources From Jack Born: HustleAndFlowchart.com/Deadline - grab this special deal for our listeners References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. How To Engineer Viral Email List Growth - Wilco de Kreij How To Automate Sales And Drive Traffic - Drew Burks

Today we are talking to Sam Bell who runs Sam Bell Marketing and PPC Boutique, which is such an awesome conversation as he is a total ninja at ads and webinars. Listen in as Sam breaks down the steps to create a webinar that will perform for you, as well as the Facebook ad strategy where he is using that platform to promote these webinars and convert people. Whether you have never run a webinar before or if you have a bunch under your belt, there’s sure to be some takeaways from today’s show. You’ll hear Sam break down his tool stack, how he allows Facebook’s AI to make the proper choices in regards to targeting, his method of ad creation and so many other great tactics, and even if you don’t use the webinar portion of it, there are so many golden nuggets in the ad section of this episode as well. When you’re done, get more advice about sharing and monetizing your knowledge with webinars from our conversations with Mike Filsaime and Joel Erway. “When it comes to traffic, and specifically when you are buying and spending to convert high ticket...100% the focus should always be the offer because ultimately it doesn’t matter what your traffic source is - if you have a good offer and the offer converts, you can make traffic work.” - Sam Bell Some Topics We Discussed Include: How long to run ads for if you are holding a live webinar The most important thing to focus on when you start out How much you should expect to spend to get at least 200 attendees on your webinar The beauty of the descension model and how you will be able to break even faster Why you want to create a value-based audience when advertising for a higher quality audience Tips for exactly how long your webinar should be Creating a good psychographic in order to run better ads and get a more dialed-in audience that will convert How to position yourself so that your attendees will grasp the new information presented, even if it’s new techie stuff Webinar strategies and planning if you are just starting out And much, much more! Resources From Sam Bell: Sam Bell Marketing References and Links Mentioned: Facebook Pixel Helper Chrome Extension WordPress with Thrive Themes Cloudflare for faster load time WP Engine or WPX Hosting Thrive Architect for page building Infusionsoft, Active Campaign or Ontraport for CRM’s Stealth for automated webinars or EverWebinar Hyros for attribution Breakthrough Advertising by Eugene Schwartz Influence and Pre-Suasion by Robert Cialdini Manipulation by John Bandler NLP Mastery by Richard Avant Psycho-Cybernetics by Maxwell Maltz Pitch Anything by Oren Klaff Never Split The Difference by Chris Voss The 16-Word Sales Letter by Evaldo Albuquerque Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. How To Load Up Webinars AND How To Build A Software Business - Mike Filsaime Current Tactics To Get Amazing Results With Webinars - Joel Erway

Taylor Welch runs Traffic & Funnels with his business partner Chris Evans, and we cover a whole host of wide-ranging topics on the show today. Some of the things we dive into are their whole philosophy behind product creation, and why they create some of the products they create, which gave us a ton of perspective shifts around that topic. We also talk about delegation and how to hire the right people in your business in order to scale as well as their philosophy of having a portfolio of companies and what they do to serve each other. In addition, we had a lot of a-ha moments regarding their ideas regarding their entry-level products and how those work towards negating future objections to the higher-priced products, as well as how to acquire businesses not to necessarily make money but to save money. After you’ve listened, be sure to check out the past shows we’ve done with Mark Joyner and Ryan Moran to give you some additional input on creating a successful business while serving your customers for a win-win relationship. “I’m not trying to elicit more desire, I’m trying to mitigate the perceived risk they have in this product, which actually turned out to be a pretty winning style of writing copy.” - Taylor Welch Some Topics We Discussed Include: How to deal with all the objections before people buy and turn them into customers The magic of shifting your thinking by osmosis How to change your questions around tackling problems to create a bigger, successful outcome Who makes the best team leaders for an online business and why (it’s not who you think) And much, much more! Resources From Taylor Welch: Daily Mind Medicine Wealth Cap Holdings The Sales Mentor Podcast Traffic and Funnels References and Links Mentioned: Sales Reflex Training The Entrepreneur’s Guide to Getting Your Shit Together by John Carlton Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. Twelve Months To Seven-Figures - Ryan Moran Where To Focus For Exponential Wealth Growth - Mark Joyner

We are back again today with another legend, Michael Gerber, author of the book The E-Myth, the same book that started Matt down his entrepreneurial journey. Michael does not go on a lot of podcasts, so we are pretty honored to have him on this show. Michael is a systems guy and on today’s show, you will hear how he first started in business, what his realizations were when it came to systemizing a business, the building blocks behind any successful company, how to grow from a team of one to one thousand, and how one simple conversation led to a long term of path helping hundreds of thousands of small business owners to successfully transform their businesses into world-class operations. We also chat about his latest endeavor, Radical U which is a step by step process that comprises his work of over forty years. When you’re done listening, get some more insight into creating systems and business strategies from David Jenyns and AJ Roberts. “Ace asked me if I’d come visit one of his clients with him...I said ‘I don’t know anything about business, what am I going to tell Bob’ and he said ‘Michael you know more than you think you do, let’s see what happens’ Understand that ‘Let’s see what happens’ is an understandable magical expression. Because effectively my entire life has been built around ‘Let’s see what happens’. ” - Michael Gerber Some Topics We Discussed Include: The gold standard for turnkey operations Lessons learned from Ray Kroc and McDonald’s What keeps Michael going as a teacher after all these years How to train like a Navy Seal and what that has to do with your business The five essential skills from The E-Myth Why the pandemic is not to blame for your failure The one most important thing he mastered over the years And much, much more! Resources From Michael Gerber: Radical U References and Links Mentioned: The E-Myth Revisited Awakening The Entrepreneur Within Beyond The E-Myth Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. Business Systems That Create Time, Reduce Errors And Scale Profits - David Jenyns How to Create a System for Creating Systems - AJ Roberts

Today we are talking with the original COO of Hostgator, Timothy Dick. He’s got such a cool background and opens up as to how he grew the company and eventually sold it to the tune of nine figures. If you want to open your mind as to how ads work, Tim is simply brilliant. We talk about where advertising is going, all the stuff you can do with the data that’s being collected, and a variety of ways in which ads work. Tim walks us through the Hostgator days and what’s happened since then with his current company, Profit Layer. This is a fascinating episode as it’s a great journey along the way so get ready to sit back and enjoy. When you’re done, go check out our talks with Billy Gene Shaw and Curt Maly to get more advertising and brand building strategies. “With the affiliate program we had tens of thousands of affiliates, but most of them didn’t really make that much money, because they just looked at it like ‘I’m going to sell this hosting and just send them my link’. But if you add something of value, it’s so easy.” - Timothy Dick Some Topics We Discussed Include: Some crazy advertising tactics that went way above simple PPC How Matt was able to make bank back in the early days of Hostgator’s affiliate program Programmatic advertising - simple but not well-known advertising, but you can find out more on today’s show The somewhat boring company that bring recurring income every month What your cable company is not telling you Dealing with the loss of $1,000,000 in one day The back door way to tie into LinkedIn How Tim made boatloads of cash from his bedroom as a teenager When you have four fulltime reps from Google handling your account And much, much more! Resources From Timothy Dick: Profit Layer Timothy Dick.com References and Links Mentioned: Quantcast The Trade Desk MediaMath AppNexus Tower Data, Data Logics, DNB, and Data Lab as data providers Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. Unique Facebook Ad Strategies That Are Making People Rich - Curt Maly How To Use Video And Strategic Advertising To Be Everywhere - Billy Gene Shaw

Today we are talking to Nikhil Aitharaju & Ryo Chiba, creators of Topic which is an awesome tool that uses artificial intelligence to assist you in optimizing your content and drive more traffic. We discuss the future of SEO, how artificial intelligence is constantly changing, and how the research process will be as polished as the consumption process. We also have a bunch of best practices for improving your SEO, what to do if you are just starting out, how Google determines what it will show in the search results, and how to use this software in the most efficient way. Like us, Nikhil and Ryo are a working partnership, so we also touch on how to make the business run as smoothly as possible, what they accomplish with daily and weekly check-ins, and why you don’t always want to rush into creating new content to boost your rankings. When you’re done getting ideas from Nikhil and Ryo, learn additional tips on how to use the content you already have to create oodles more and set your site apart from everyone else by checking out our episodes with Hani Mourra and Larry Ludwig. “We had a freemium version which had a “Powered by Tint” logo at the bottom which engineered backlinking strategies, where we would have that linked to specific landing pages with targeted copy and used that to gain our initial traction and to rank for keywords like ‘Instagram widget’ or ‘Twitter widget’ so when people were looking for the official one they would see our and see it was the superior version.” - Ryo Chiba “AI can cut down that ideation time or creative energy cycles that you spend coming up with paragraphs and we envision AI sort of augmenting that process so that you have your first draft and your writers are editing your content after that.” - Nikhil Aitharaju Some Topics We Discussed Include: Tips to set the tone for the day and perform daily check-ins for your team and/or partnership to keep things running smoothly Engineering backlinking for effective SEO strategies Why the comprehensive content concept is so powerful now and how to implement it How to rank higher even if you have low domain authority Ways to set yourself apart and stand out from others trying to target similar keywords The future of AI and what is next for content creation Why you want to play the SEO game like a game of chess - not checkers! How to get immediate benefits from using AI in your copywriting And much, much more! Resources From Nikhil Aitharaju & Ryo Chiba: UseTopic.com References and Links Mentioned: Open AI Google Search Console Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. Selling an Affiliate Site For $6 Million - Larry Ludwig Set And Forget Your Content Marketing - Hani Mourra

We’ve got a fun conversation today as we’re chatting with another legend, Verne Harnish who has written some iconic books in our space, such as Scaling Up and Mastering the Rockefeller Habits. We saw Verne speak at Traffic & Conversions about four years ago and knew we had to get him on the show, and here we are! Listen in as we talk about many of the core concepts from Scaling Up and how they relate to today’s environment. If you want to scale up in these times right now or even if you want to scale down to become more profitable, Verne gives up the four steps to do that. He also gives us some very actionable, tactical advice on how to connect with influencers and big brands and how to actually get past the gatekeepers to the people that are higher up. He also has a similar concept to our Dream 100 concept which is basically how we got him to be on our show, so it came full circle. If the thought of becoming more efficient so you can get more time back is appealing, check out our shows where we chatted with David Jenyns and Russ Perry for more insight on systemizing your business. “At the end of the day, scaling anything is about making better decisions. And so it's the sum total of the decisions you make good and bad every hour, every day, every year that determine whether you've got the edge.” - Verne Harnish Some Topics We Discussed Include: The sweet spot that you want to get to for the number of employees in your business The Four Core Elements of scaling up The sweatshops of the information age What you never, ever, ever want to do when a potential client emails you a question “Near learning” and the spin of a new venture How Verne got invited to the White House after putting the president’s name on a list Why everyone is pricing wrong and how to fix that The nuances of a good business name Examples of pivoting towards a new group in the same industry during the crisis From mailing books to breaking bread with the most influential people on your list And much, much more! Resources From Verne Harnish: ScalingUp.com ScalingForward.com References and Links Mentioned: Influence and Pre-Suasion by Robert Cialdini Beat The Crisis by Hermann Simon Harvard Business Review - Good, Better, Best Pricing article 4 E’s of marketing by Ogilvy Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. Our Dream 100 list Business Systems That Create Time, Reduce Errors And Scale Profits - David Jenyns How Design Pickle Built And Scaled A DFY Design Agency - Russ Perry

On today’s show with Justin Schenck has we cover quite a bit of ground because we have very similar business models. He’s got a whole brand but if visit Growth Now Movement, he’s got his podcast as well as his virtual events, one of which we are speaking at. Justin focuses a little more on events where we focus a little more on affiliate marketing but outside of that sort of differentiator, we're both very podcast focused, and we're both very relationship-building focused. We dive into how he grew his podcast, how he got to be on the radar of some big-name celebrities, the value of enjoying the journey along the way, and why you don’t need as many listeners as you may think. You’ll hear his journey and the behind the scenes stuff of how his podcast exploded soon after only having 100 downloads to eventually land on the Inc. Magazine’s top podcast list. When you’re done listening, be sure to check out our other shows with Joe Sanok and Tyrone Shum, for more podcast tips, strategies, and how to get on those shows you want most. “If you can't pivot as an entrepreneur online right now, you're gonna be in trouble long term...so prepare and set yourself up in the right way. I'm in the phase right now of pivoting and seeing how it goes.” - Justin Schenck Some Topics We Discussed Include: Enjoying the journey along the way How recent events have forced Justin to evolve while staying true to his purpose A mid-day cigar break and what it means to take time for yourself A daily check-in with yourself to appreciate the small steps along the way to bigger goals What to do and not be concerned about if you are just starting out with a small audience The 1% method of improvement A cautionary tale of why you do not want to mess with the internet overlords How Justin gets big-name guests on his show You can save a life or change someone’s business forever with your show And much, much more! Resources From Justin Schenck: GrowthNowMovement.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How To Leverage Podcasts To Grow Your Business - Joe Sanok How To Grow A Podcast Past 1 Million Downloads - Tyrone Shum

We think you are really going to like today’s show with Dan Martell. Listen in as we talk about his tough upbringing, how he taught himself how to code back in the day before YouTube, how he succeeded and failed with quite a few businesses before he was 30, and how he became the #1 YouTube channel coaching SaaS founders. He’s also got some interesting stories about his visit with Sir Richard Branson and all the things he learned about how he runs his business. Dan has a fascinating mind and way of thinking about projects since his background as a software creator lends him to creating things that have repeatable components that lead to scaling up. When you’re done, don’t forget we’ve also recorded some great shows with Joey Xoto and Ajay Goel, two more SaaS experts who discuss how they have built impressive companies as well. “Think bigger. People don’t plan for success, That was a big idea that I now really crystallized in life is go to the end, plan for success, work backward and make better decisions.” - Dan Martell Some Topics We Discussed Include: How Dan is able to produce 12 months of content in just 6 days a year Why we all want to become ‘love cats’ The biggest mistakes people make when starting out The beauty of gross margins and selling a commodity Using the “Buy Back Blueprint” to get more leverage and buy back your time How Dan was able to create the biggest YouTube show on selling for SaaS founders How being okay with uncertainty proves to be the foundation of being a great entrepreneur A look behind the scenes of how Richard Branson runs his business And much, much more! Resources From Dan Martell: DanMartell.com/call - reach out if you are a SaaS founder and want to achieve your goals faster References and Links Mentioned: Love Is A Killer App by Tim Sanders The E Myth by Michael Gerber Dan’s YouTube Channel Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How to Scale a SaaS while Eliminating Customer Support - Ajay Goel The Story Behind A $30 Million “Simple” Software Empire - Joey Xoto

Anthony Trucks was placed in the foster care system at a young age and grew up not having a good sense of his own identity. On today’s show, you’ll hear how he finally ended up in a home as the only black person in an all-white family, and how he overcame his challenges and setting some big goals which led to him being awarded a scholarship to play at the University of Oregon. From there he did some amazing things from playing in the NFL to appearing on the American Ninja Warrior TV show. Anthony had some huge ups and downs (almost going bankrupt after opening up his own gym) and realized that success only happens when who you are to your core, your identity, aligns with your life’s vision. It’s through his own struggles and triumphs that he now coaches others to get through their own identity shift in order to create the life that they deserve. He dives into his methods and the importance of knowing your identity first, even before you work on your mindset. After you have listened, we have some great shows from our vault you should check out, including our show with Christine McDannell and Jon Margalit that deals with mindset, chatting with billionaires, and getting valuable feedback to make better business decisions. “When you put time into something, and it’s no longer something you can do, whether it’s a kid doing to college, leaving the military, someone passing away, the relationship falls apart, whatever it might be...you’ve given it all and you can’t do it anymore, it breaks you and you don’t even know who you are. I didn’t even know who I was without football.” - Anthony Trucks Some Topics We Discussed Include: You are the tree, not the fruit - and other wise words The importance of knowing your identity Shining a light on your dark moments and how one very dark period in Anthony’s life almost pushed him over the edge How Anthony got onto the Ninja Warrior show and impressed the hosts Matt’s reminisces of being a nervous interviewer way back in the day (hard to believe!) The go-to tool to help you achieve any dream you may have Doing things the H.A.R.D way to reach a whole new level of confidence What do the Mighty Ducks and your journey in the shift have to do with each other? And much, much more! Resources From Anthony Trucks: AnthonyTrucks.com SlowOrGo.co - Take the Quiz! References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How A Promise to Richard Branson Led To Mansions and Supercars - Christine McDannell Billionaire Secrets of Warren Buffett and Bill Gates - Jon Margalit

Alex Charfen joins us today and like many in the past, we were pleasantly surprised at the topics that came up. First, we chat about Alex’s backstory and how he was able to turn his life and business completely around after the housing crisis in 2007. He was able to take his knowledge and create a brand new business helping others get through some very difficult years, and this business gained momentum so quickly that he became a top advisor to government officials while also making it onto the Inc. 500 list a mere four years later. This is a great, timely chat about creating something helpful and important, out of a crisis such as the one we’ve dealt with this year. We also have a great conversation about Alex’s struggles, his successes with a specific kind of therapy, the importance of being vulnerable, and how, if you find yourself judging other people or situations (which of course, we all do from time to time) the best way to turn this around to actually fix how you feel about yourself. Once you’ve listened, be sure to check our shows with Lisa Cherney and Perry Marshall where we talk about how to succeed in today’s challenging climate as well as dealing with self-sabotage. “If you're thinking maintain, you're out of the game already. The mantra in a crisis is, ‘I can grow in this crisis, I can succeed in this crisis, I can help people in this crisis, and I can make a huge impact in this crisis.” - Alex Charfen Some Topics We Discussed Include: The most important thing to do when the world is in crisis How Alex went from being bankrupt to getting to #21 on the Inc. 500 list only 4 years later The benefits of showing your vulnerable side and exposing your weaknesses The three awakenings of the entrepreneurial type - do you have them? A heartfelt moment with Sean Stephenson The benefits of EMDR which you probably need but never even thought about A simple phrase to remember when you find yourself judging a situation And much, much more! Resources From Alex Charfen: Momentum Masterclass.com References and Links Mentioned: EMDRIA.org Charfren.com - check out Alex’s podcast for even more insight into EMDR Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. Why Being Yourself Is The Best Business Strategy - Lisa Cherney Run Towards The Chaos - Perry Marshall

We had an amazing conversation on today’s show with Tom Sylvester, who basically had a mission to retire by the age of 35 (and he did it by age 32!). There’s a lot of talk about what goes on both in goal achievement and what happens after you achieve those goals. The first half of this conversation is all about systemizing, and how to figure out what to systemize, clearing out the bottlenecks in your business, and how to basically back yourself out of your business so that it can run without you. In the second half of our conversation, we discuss what life is like once your business is systemized and how to deal with the new challenges that pop up once you do not need to focus on your business as much. It’s an interesting roadmap for sure, and that’s where we both got lit up, as we talked about the issues that arise about what you do with your life moving ahead. After listening, go check out our conversations with James Altucher and Austin Sams for more insight into how to dial it in to set up your life and your business on your own terms. “That was how I built everything...if I could just get the businesses and the income to exceed the expenses, I can pretty much not have to worry about working, and have everything covered.” - Tom Sylvester Some Topics We Discussed Include: The blessing and the curse of having a podcast How to own your day so you get the most impactful things done first Why meditating will actually help you get more done How to do a time audit for you and your business to find out where the bottlenecks are The importance of weekly reviews and acknowledging your wins How to revamp your home office to get you more focused and dialed in Shifting your mind state through journaling Variations on gratitude practices Details of The 2X Formula And much, much more! Resources From Tom Sylvester: Lifestyle Builders.com Scale2X.com/flow References and Links Mentioned: The Obstacle Is The Way by Ryan Holiday Principles by Ray Dalio Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. Reverse Engineering How Much Income You Actually Need - James Altucher The 2 Hour A Day Business - Austin Sams

You have heard it a million times before - everyone has a book in them, and we are sure you do as well. Laura Gale, author, and fellow podcaster joins us today to talk all about the step by step method she uses to guide people to finally getting that book published. Whether you are just starting out with a minimal audience or you are an established public authority, there are ways for anyone to get their story out there. You just want to make sure you start the right way and Laura gives us some great advice in regards to what to do before you start, whether working with a ghostwriter is right for you (yes, it probably is), and what really drives reader engagement. After that, there’s the testing process to find just the right cover that speaks to your audience and of course, the marketing so that you will be found and read. You’ll also hear some great ways to get your book discovered that do not take the traditional online advertising route. We know once you’ve listened you are going to be stoked about finally getting that book published, and you will want to listen to our previous shows with Rob Kosberg who discussed how he is able to ghostwriters effectively, and Chandler Bolt who tells us how to go from no book to selling your book in 90 days. “People forget to take it offline, and still there’s a whole world of media that has nothing to do with the internet. A lot of those platforms are really starved because people have forgotten about them.” - Laura Gale Some Topics We Discussed Include: What makes a compelling story The one thing you need to have dialed in before you even consider starting your book Do self-published books ever make it to the New York Times bestseller list? Different ways to test your cover, title, and other content before you publish Associated costs with hiring a publishing company Getting your book past the gatekeepers Working with the likes of J.K. Rowling, Nelson Mandela & Tina Fey How to determine whether to hire a ghostwriter or not And much, much more! Resources From Laura Gale: How To Write This Book - get a free copy of Laura’s book here! The Business of Writing Podcast References and Links Mentioned: Roam Research 99Designs - for book covers Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. A 3 Step Process To Envision And Write Your First Book – Chandler Bolt How To Publish And Market A Book Into Millions In Sales - Rob Kosberg

On today’s show, this is going to be an epic master class with two of the most brilliant minds we know, Jay Abraham and Rich Schefren. Jay and Rich go way back, having known each other for close to twenty years. In today’s economy, this will be the most valuable information that any business owner can take and actually use, to make money and turn things. Both Rich and Jay give their insights around a host of opportunities in today’s world to help people and businesses leverage their existing assets in such a way that will benefit them and you as the deal maker. There are also some great examples of folks who knew where to look and find opportunities that others were missing and basically created arbitrage situations that led to passive income for years to come. We know your mind will be reeling with possibilities after listening, and when you are done you will want to listen to our previous episodes where we chatted with Dana Robinson and Markian Sich on how they are able to create passive income as well with real estate investing and online businesses. “This is the time where there is so much opportunity, and the reason is there is so much opportunity is because during times of tremendous uncertainty as well as some form of recession, what happens is there are many businesses who are a lot less active than before, and that leaves a lot of their assets dormant...which makes them a lot more receptive to other ideas and possibilities. ” - Rich Schefren “Right now there are 5 or 6 windows of screaming opportunities that are starting to close..first one if there will never be a time in the history of entrepreneurship where more business owners and professionals are open to doing deals, collaborating, joint venturing, profit partnering, letting you sell things to their audience....that’s one thing. ” - Jay Abraham Some Topics We Discussed Include: How to think like Tom Sawyer How to see and seize opportunities to be the toll booth/money taker Putting the Pareto principle and Venn diagrams into play Examples of ways to help businesses right now which will benefit you for years to come (even if you do not have any capital to start with) The real reason Jay stopped selling his courses Examples of prosperity pathways and how to identify where opportunities exist And much, much more! Resources From Jay Abraham & Rich Schefren: Strategic Profits - Rich Schefren Jay Abraham - Jay Abraham References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. Passive Income Hacks & The Legalities Of Running An Online Business - Dana Robinson How To Create Passive Income From Real Estate - Markian Sich

Dr. Jeff Spencer is working with the best of the best in all areas and is also super amazing in his own right. As a kid, he had a dream to make it to the Olympics and actually followed it through by making it there as an Olympic cycler. He started training other athletes and has worked with a host of professionals training all sorts of people in mindset such as Lance Armstrong, U2, Dave Asprey, and Tiger Woods among others. Jeff has done the work and has created frameworks for his achievements. He’s literally helped over forty people earn gold medals and on today’s show, he walks us through his goal achievement roadmap. Each step is broken down, and in all the years of working with athletes, Jeff has discovered the cycle that you need to go through when working with champions. So get ready to listen, as this is a good one! After you are done, check out our other shows where we chatted with Dr. Steve Ruden and Marx Acosta-Rubio to get yourself set up for the best possible route to success in all of your goals. “It wasn’t about the technical side of the discipline, that’s what coaches are for. You need someone in your corner that is watching your back, seeing everything that is happening in real-time, to identify the problems you don’t see that you can avoid and the opportunities that you don’t know about that you need to seize to be able to create your best legacy.” - Jeff Spencer Some Topics We Discussed Include: How Jeff became an Olympic athlete after setting his sights on that goal at the young age of seven The story of a much loved, lost t-shirt and how it was reunited with its owner The importance of ‘gocus’ - and not, it’s something you dip tortilla chips in How to find the right goal for you The details behind the awesome goal achievement roadmap and why you do not want to miss any steps along the way Backstories of how Jeff got to work with folks like Dave Asprey and Lance Armstrong to get their goals achieved What to do to avoid blindsides and other things to make you go off track And much, much more! Resources From Jeff Spencer: BeforeYouWin.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. Why Some People Are Successful And Others Aren’t - Marx Acosta-Rubio This Science-Backed Exercise Can Rewire Your Brain For Success - Dr. Steve Ruden

On today’s special Australian double header show, we’ve actually got two interviews from live streams we held earlier this year. First up is James Schramko, who is a great friend and has been on the show quite a few times already. He talks about the basic foundational strategies that he uses in his business (which is also similar to our own business because we’ve modeled what he does), how he has been able to maintain great customer relationships over the years with the same membership site, and his thoughts and ideas on keys to building trust and what to do if you are just starting out. Our second guest is Stephen Esketzis who we have modeled as well, with our affiliate blog posts. He was ClickFunnels #1 affiliate for a long time and he’s another one who we had on the show previously. Stephen has some newer updates, tools, and lots of good content marketing affiliate strategies and we also talk about developing some tools for affiliate marketing as well. We also dive into his cool method of using a quiz to create the perfect funnel for your business, and by taking a few extra steps that most marketers do not, has propelled his business by far. Affiliate marketing is a topic that is one of the three foundational things we like to chat about, and it’s also a topic that people are looking for with examples on how to do it in their own business. James is building a platform, with a podcast, email lists, and a community, while Steven takes more of the blogging, customer journey, and SEO route. You can combine them and take pieces of each model as we did, which is what our business is about now. After you have listened, be sure to check out our shows with Larry Ludwig and Matt McWilliams for more tips on how to set your affiliate marketing goals right. “When someone already has a database and they already know what products sell, just sticking them in front of their customers on the most highly visited page on their website is a really good idea.” - James Schramko “Now more and more people are switching to writing better quality reviews and content because it’s getting more competitive and you need to improve your content game if you want to become a better affiliate. The more value you provide, you get repaid for it in the long run.” - Stephen Esketzis Some Topics We Discussed Include: Tips if you are just starting out James’ least favorite business and why he’s working his way through it currently How to go above and beyond to stand out beyond the rest of affiliates Why James had a Skype button on his site in the early days How Stephen set up his super cool quiz funnel to get dialed in leads An idea for an affiliate site that is a lot of work but will lead to great rewards How Stephen basically gets tons of software for free Stephen’s early days of working with ClickFunnels and earning the title of top affiliate And much, much more! Resources From James Schramko & Stephen Esketzis: Super Fast Business & Super Fast Results from James Schramko Stephen Esketzis.com References and Links Mentioned: UnicornEquity.io - check it out, as we think it really has a lot of potential for the affiliate marketing space. Active Campaign ClickFunnels LeadPages Typeform LeadsHook Stephen’s Marking Tool List Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. Selling an Affiliate Site For $6 Million - Larry Ludwig How Anyone Can Recruit An Army Of Affiliates - Matt McWilliams

Cue the trumpets and roll out the red carpet! Today we are bringing you a major milestone with our 300th episode! It’s a two-part show, with the first part reflecting back on how we got to where we are today. It’s a way for us to give gratitude to those that have helped us over the years. For the second part of the show, we emailed our list and asked our Facebook group if there were any questions they wanted answered. We are overwhelmed by the sheer response, and our goal is to answer as many questions as possible. So grab some popcorn and listen in as we stroll down memory lane, talk about our highlights and fears, and all the amazing people we have met on our path so far. When you are done, be sure to check out some of the shows we mentioned, with Aaron Fletcher and Roland Frasier. “He broke this fear in me of spending ad money and putting money in to get money back. I thought the way to do it was to create content, offer the content for sale but the way to get people over to where you are selling is to put out more content that shows how good you are. He showed me: sales letter, run ads to it, let’s see what happens.” - Matt Wolfe “This is not a normal way of thinking for ‘marketers’, but once you start thinking at a higher level...the world opens up to you.” - Joe Fier Some Topics We Discussed Include: All about our various bro-ships Shout outs to so many amazing people, well known in the online space Recalling our early days working together at the shutter factor while we checked out this thing called “The Warrior Forum” on breaks A call out to bring back Think Tank! What do bingo and a brewery have to do with how we got our start? We talk about the Two Brads (not just another cool name for a band) and how our business took a turn for the better Listen as we revisit our first baller moment All the many times we mention Dan Ryan once again Is our podcast more like a spider web or a serial killer connection? Reminiscing about the $2K launches back in the Frank Kern days And much, much more! References and Links Mentioned: Members Pro Unicorn Equity Thrivecart Optimal Living Daily Podcast Jay Abraham’s Mindshift Challenge book Bacon Wrapped Podcast McMannis Duplication Flippa Empire Flippers BuyBizSell Roland’s EPIC challenge Dream 100 List Yoast UseTopic Wicked Reports Rich Dad Poor Dad by Robert Kiyosaki The 4 Hour Work Week by Timothy Ferriss No B.S. Time Management by Dan Kennedy The E-Myth by Michael Gerber Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How To Scale Your Business By Acquiring Other Businesses - Roland Frasier A 3-Step Framework To Automate Everything - Aaron Fletcher

Cue the trumpets and roll out the red carpet! Today we are bringing you a major milestone with our 300th episode! It’s a two-part show, with the first part reflecting back on how we got to where we are today. It’s a way for us to give gratitude to those that have helped us over the years. For the second part of the show, we emailed our list and asked our Facebook group if there were any questions they wanted answered. We are overwhelmed by the sheer response, and our goal is to answer as many questions as possible. So grab some popcorn and listen in as we stroll down memory lane, talk about our highlights and fears, and all the amazing people we have met on our path so far. When you are done, be sure to check out some of the shows we mentioned, with Aaron Fletcher and Roland Frasier. “He broke this fear in me of spending ad money and putting money in to get money back. I thought the way to do it was to create content, offer the content for sale but the way to get people over to where you are selling is to put out more content that shows how good you are. He showed me: sales letter, run ads to it, let’s see what happens.” - Matt Wolfe “This is not a normal way of thinking for ‘marketers’, but once you start thinking at a higher level...the world opens up to you.” - Joe Fier Some Topics We Discussed Include: All about our various bro-ships Shout outs to so many amazing people, well known in the online space Recalling our early days working together at the shutter factor while we checked out this thing called “The Warrior Forum” on breaks A call out to bring back Think Tank! What do bingo and a brewery have to do with how we got our start? We talk about the Two Brads (not just another cool name for a band) and how our business took a turn for the better Listen as we revisit our first baller moment All the many times we mention Dan Ryan once again Is our podcast more like a spider web or a serial killer connection? Reminiscing about the $2K launches back in the Frank Kern days And much, much more! References and Links Mentioned: Members Pro Unicorn Equity Thrivecart Optimal Living Daily Podcast Jay Abraham’s Mindshift Challenge book Bacon Wrapped Podcast McMannis Duplication Flippa Empire Flippers BuyBizSell Roland’s EPIC challenge Dream 100 List Yoast UseTopic Wicked Reports Rich Dad Poor Dad by Robert Kiyosaki The 4 Hour Work Week by Timothy Ferriss No B.S. Time Management by Dan Kennedy The E-Myth by Michael Gerber Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How To Scale Your Business By Acquiring Other Businesses - Roland Frasier A 3-Step Framework To Automate Everything - Aaron Fletcher

Chris Benetti is one of the very first fanboys of the show and has implemented some of our training in a massive way. Today we are going to talk about memberships, some creative ways to increase retention on memberships, why everyone should have a membership. One of the main reasons we are discussing this topic is that we have recently partnered up with Chris on his platform, Members Pro, so in addition to chatting about all the awesome ways to leverage a membership, we also discuss all the cool stuff that Chris is working on with the platform software that he is developing. You are going to love hearing about all the awesome features that are planned and why you should definitely consider using a membership platform to better serve your audience. When you’re done, check out our conversations with Joy Houston and Todd Brown for even more insight on how to make your product appeal to customers and give them the best possible experience along their customer journey. “One of the best things that you can do is connect yourself or align yourself with people who are at higher levels because it's easier to borrow authority than create authority.” - Chris Benetti Some Topics We Discussed Include: Some outside of the box ways to use membership platforms Why Members Pro is on track to be the best in its class with 12 months, hands down A better way to deliver bonuses to your customers How to get your content migrated over, easy-peasy How Chris got his start and basically fulfilled a need in the marketing space Why Members Pro is set to be the Netflix of marketing membership platforms How to gamify your customer’s journey to make it more fun and engaging The beauty of a vault-style platform for podcasters, YouTubers, and others How to keep your customers so happy they will never ask for a refund And much, much more! Resources From Chris Benetti: MembersPro.com and use the coupon “Hustle” on the order form, you can do the trial and you’ll get an additional bonus References and Links Mentioned: Join the Members Pro community on Facebook Rich Dad, Poor Dad by Robert T. Kiyosaki The Four Hour Workweek by Timothy Ferriss ClickFunnels Roland Frasier’s Business Lunch podcast Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How To Write Copy That Speaks Directly To Your Ideal Customers - Joy Houston How To Make Your Product Appeal To The Most Customers - Todd Brown

Through his training and podcast at Capitalism.com, Ryan Moran is responsible for creating more than 100 millionaires, many in 12 months or less! He is passionate about sharing the knowledge he has gained from founding, running, and investing in a number of e-commerce, and physical products businesses. On today’s show we talk about how he’s been able to be super successful in growing revenue for brands, his thoughts on how to properly build a platform to serve your audience without creating a ton of content, and his new three-step product that will get you going in the morning, get rid of afternoon brain fog, then give you the best night’s sleep ever. Other fun things we chat about are Ryan’s book, cool documentaries that made an impact, bands to follow, how Ryan was a huge influence in our own business as well as our similar goal over the years to own a major league baseball team. If you love the idea of building a platform or are in the midst of doing so, be sure to listen to our shows with Greg Rollett as well as the show where we dive into our own methods of how we’ve built our audience and platform around our own podcast. “The other thing was getting out of the mentality that you have to grind for money and allowing where you make your money to come from a place of excitement, creativity, and creation for the first time.” - Ryan Moran Some Topics We Discussed Include: How is our amazing note-taker Sue writing notes when her name comes up during the podcast? (insert Twilight Zone theme song here) Updating the ‘Money Can’t Buy You Happiness’ paradigm Selling stuff vs. hope & dreams Do we really want you to follow spiders? Predictions for this year’s World Series and sporting events of the future How to lose 20 pounds even faster than you think The fine line between working towards a goal because of lack and from a sense of excitement The power of the platform to get your voice heard (and not by voicing your opinion all the time) And much, much more! Resources From Ryan Moran: Twelve Months To One Million Capitalism.com References and Links Mentioned: AJR Music Ryan’s interview with Mike Dillard Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How To Leverage Massive Existing Platforms To Grow Your Brand - Greg Rollett Create Amazing Value And Build A Platform - One Of Our Therapy Sessions Show

John Crestani joins us today and we know you will love this show as much as we love talking to a fellow entrepreneur whose focus is on affiliate marketing. John has some great out of the box strategies, such as marketing with Yelp, Quora, and all sorts of platforms that no one else is talking about. John has been able to create a badass lifestyle business around affiliate marketing and he shares his story, how he basically got paid to learn ad strategy and how his love for marketing drives him to try all sorts of unique methods that other marketers do not consider but give him stellar results. We also get into the details behind his YouTube strategy and also how he structures his infomercial side of the business to get boatloads of sales to his book and course. If getting ahead in business with a similar strategy speaks to you, look up these episodes with Caitlin Pyle and Amber Spears on how to up your affiliate game. “Any way that you can communicate with another person through the internet is a way that you can market products.” - John Crestani Some Topics We Discussed Include: How to get cheap commercial spots on television The satisfaction of bringing the hedgehog along What drives John crazy (hint: it’s something Matt is amazing at) How to double your money on the back end The anti-McDonald’s remedy Which channels you probably do not want to run your infomercial on and why How a trip to Thailand with a well-known book started a new business idea Getting over imposter syndrome again And much, much more! Resources From John Crestani: On YouTube References and Links Mentioned: ClickFunnels WorkAtHomeSecrets.com Outbrain HavasEdge Cannella Media River Direct Four Hour Workweek by Timothy Ferriss Rainbows End by Vernor Vinge Zero to One by Peter Thiel No Country for Old Men by Cormac McCarthy Reamde: A Novel by Neal Stephenson Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How This Successful Stoner Built A Blog That Earns 6-Figures Per Month - Caitlin Pyle How To Get Super Affiliates On Board To Sell Your Products - Amber Spears

From being homeless to becoming a formidable strongman to switching gears to a successful business entrepreneur, you’ll really enjoy today’s show with Nic Peterson. We dive into his interesting past, how he’s been able to use his method of zero loss aversion to starting a host of various businesses, and how he’s partnered with some brilliant minds to not only better himself, but showcase his improvement to others and turning it into a well-known fitness and nutrition business. He also talks about the gym he started where he went from actually living in the warehouse-like building to transforming it into one of the biggest, highest priced gyms in the area, catering to high-end clients. In addition to all the companies he runs which include a specific type of mastermind, he chats about how he’s able to do it all, setting priorities correctly, and how you too can zone in to reach your goals as quickly as possible. If you like some of what Nic has to say, be sure to check out these past episodes with Dan Kuschell and Marx Acosta-Rubio that really hit home about taking aligned action to become the protagonist in your own life story. “You may have priorities that are diametrically opposed. You have to pick one, then attack the other one. A lot of people want to have as much money right now as possible but they also want to have as many followers as possible, so you have to pick one. Make a bunch of money, then pay for followers or get a bunch of followers then make money from them. You’re not going to go anywhere if you are trying to maximize both at the same time.” - Nic Peterson Some Topics We Discussed Include: How Nic went from homeless to making $100k with his mastermind Getting out of your slump with projects that don’t excite you Attracting high-end clients by saying the right words From powerlifting to losing weight and the birth of a nutrition company How to set your priorities to determine which one should come first Why not to name the puppy at the shelter - don’t even think about it! The four quadrants of action priority What is base knowledge disconnect and how to avoid it How to reach your goals even faster And much, much more! Resources From Nic Peterson: BumpersBook.com References and Links Mentioned: NicPetersonBook.com Trevor Kashey Nutrition Wealth Q&A Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. 3 Questions To Base All Your Decisions Around - Dan Kuschell How To Achieve Massive Success In Whatever You Do - Marx Acosta-Rubio

Mark Webster, one of the co-founders of Authority Hacker joins us today all the way from Scotland! This is such a cool site and one that we have referenced quite a few times around SEO. They also have some in-depth tools and reviews, and much like us, they only stand by products and promotions which they have actually used. Mark and his business partner Gael have a similar background to us, have content marketing as the core of what they do, and have been in business together for over ten years. Mark dives into their process of getting content created for their blog, their SEO strategy, and even their partnership. They have various authority sites and we break down what their authority sites are, how one sold recently for six figures, and their training on how to create one. Their model is very scalable, and they are sharing it freely on today’s show. Once you have listened, check out our shows with Hani Mourra and Luis Diaz on how to growth hack your content marketing. “You probably can make a course. But building a few videos and calling it a course is about 10-15% of the work. All of the rest comes in with updating it, managing your customers, your community, the sales funnel, the sales cycle, getting new people in the store...all that kind of stuff.” - Mark Webster Some Topics We Discussed Include: How to develop an authority to replace your income from a day job Great tips with YouTube that helped skyrocket engagement Step by step method on how to rank a website Key questions to ask during an interview What makes a really good course creator Behind the scenes with Mark’s team and how he finds the best writers How to source great stock photos (so you won’t get a big bill like we did!) And much, much more! Resources From Mark Webster: AuthorityHacker.com Authority Hacker podcast Authority Hacker Pro course The Authority Site Model References and Links Mentioned: I Will Teach You To Be Rich by Ramit Sethi Who by Geoff Smart Profit First by Mike Michalowicz Ahrefs HelpScout RankMath Problogger Mark’s interview with Asana FuseBox for use with timestamps on your blog posts with podcasts SurferSEO Unsplash Deposit Photos Canva Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. Set And Forget Your Content Marketing - Hani Mourra How To Growth Hack Your Content Marketing - Luis Diaz

We are stoked to have Steven Kotler on today’s show as this is one of those episodes we are super curious as to what he’s doing and wanted to dive into the massive body of work he’s done. Most of Steven’s work deals with flow and peak performance as well as converging technologies and futurism. He also does a lot of work with Peter Diamandis and has a new book co-authored with Peter, called The Future Is Faster Than You Think. This book is part of their trilogy of books and will show how you can combine these exponential technologies and systems and stack them. He also dives into why flying cars, blockchain, and other cool things like that are changing at a super rapid pace. We even talk about how this all relates to COVID as well as some actual benefits of the current situation we find ourselves in. This is a fly on the wall conversation talking about futurism, how to get into flow, whether you can get into flow synthetically, and how to change our brain’s default from thinking negatively. We also discuss your primary and secondary activities, which one you should focus on for fun and for work, plus Steven even told us which country is leading the charge in drone technology (and it’s not from where you think). We know you are going to love this show as much as we did, and when you are done be sure to check out our episodes with Craig Ballantyne and Dave Asprey for more discussion on living a high performing life. “When you are talking about peak performance, there’s no such thing as a hack. There’s only one thing - there’s getting your biology to work for you rather than against you.” - Steven Kotler Some Topics We Discussed Include: Which country now leads the world in drone technology? What’s cool with COVID The hippie speedball recipe for a quick boost Your primary and secondary activities and which you should use for work Ways to tell if you are in flow What the future holds for the middle class The faster way that we know of, to calm yourself down Everything you ever wanted to learn about rocket science in just one sentence And much, much more! Resources From Steven Kotler: Flow Research Collective Art of Impossible - you can pre-order your copy now References and Links Mentioned: Flow Research Collective.com/Flowblocker Bold Authentic Happiness by Martin Seligman The Future Is Faster Than You Think Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. Time Is NOT Your Most Valuable Resource - Time Is NOT Your Most Valuable Resource How To Overcome Anxiety And Dominate In Business - Craig Ballantyne

Today we are chatting with David Jenyns from Systemology who not only has an awesome voice but is a lot of fun to talk to. We dive into David’s history and how he was able to take an idea from a well-known book and have a unique success story with his own similar venture. We also chat all about his methods of systemizing his own businesses over the years, the benefits of bringing systems into a business, how to approach it with a simple checklist if you are just starting out, and how to hire someone to assist you in the process, if need be. David also gives us a great backstory of how he got the opportunity to work with a famous author, which in turn led to a boatload of other opportunities, all of which would never have happened if he did not have his own working systems in place. If the thought of becoming more efficient so you can get more time back is appealing, check out our shows where we chatted with Aaron Fletcher and Christine McDannell for more insight on systemizing your business. “All the business owners do think that systems are important, it’s just never urgent. The biggest question I always get is ‘Yes, but where do I start? Where’s the system to systemizing my business? What’s the first 10-15 types of systems that I start with?’ It’s those types of questions that I want to address” - David Jenyns Some Topics We Discussed Include: How to define the “Critical Client Flow” for your business A thought process for building systems if you are considering an exit strategy Why sometimes it’s okay to let others in your organization set the tone What happened when David sold Australia’s most loved sporting ground David’s unique twist on podcasting The absolute worst person for creating systems in your business How to discover your team’s yin to your yang And much, much more! Resources From David Jenyns: Systemology - David’s new book The Systemology Hub with tools and services to help you succeed The Business Processes Symplified Podcast References and Links Mentioned: Rocket Fuel by Gino Wickman & Mark Winters The E-Myth by Michael E. Gerber The One Minute Millionaire by Mark Victor Hansen & Robert G. Allen Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. A 3-Step Framework To Automate Everything - Aaron Fletcher The Brick & Mortar Systems Rockstar - Christine McDannell

Listen in as we breakdown our biggest insights from the month of July and share the things we're looking forward to in August.

Zachary Babcock is definitely an interesting dude, and he’s got a supercharged, truth bomb podcast called Underdog Empowerment. He’s got a crazy history which you’ll hear about, where he had an addictive personality in his younger years which landed him in trouble, then took that personality and channeled it into a good thing for his business. We also dive into how he has grown his podcast show super fast and talk about how he’s mapped out 5-6 systems, making a killing with getting rankings, subscribers, and guests onto his shows. You’ll also get the backstory as well as some mindset stuff as to what it's like to go from being in prison to being a respected entrepreneur. This episode is not only fascinating, it’s very tactical as well. He’s a lot of fun to talk to, and he’s definitely an open book and shares the various scripts he uses when he reaches out to these people. After you’ve listened, be sure to check out the shows we did with Tyrone Shum and Joe Sanok for more insight and tactics to get your own podcast on an accelerated track. “Before, in one week’s worth of time no one was giving me a chance, and now I’m interviewing Billy Gene and it’s just been a crazy, spiral of upwards momentum ever since.” - Zachary Babcock Some Topics We Discussed Include: Booking your own podcast tour to up your rankings and downloads How Zachary is helping out ex-convicts to lead a better life Tips on how to run a contest to target the right listeners The perfect podcast pitch Creating your own “One Sentence Credibility Builder” Zachary’s Top 200 Script for getting consistent, 5-star reviews More tactics on how to book influential guests How to get your podcast guests to share the show when it goes live on their social media Using your dark side to do good stuff And much, much more! Resources From Zachary Babcock: PodcastPenthouse.com UnderdogEmpowerment.com References and Links Mentioned: 75 Hard Challenge King Sumo ClickFunnels Lead Pages Calendly Our Dream 100 List Influence by Robert Cialdini Breakthrough Advertising by Eugene M. Schwartz Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How To Leverage Podcasts To Grow Your Business - Joe Sanok How To Grow A Podcast Past 1 Million Downloads - Tyrone Shum

We have a special show today that we planned with two of our business partners - Roland Frasier & Oliver Schmalholz. We are talking about a new endeavor that we are involved in and thought it would be really cool to share, so our listeners can hear what we’ve been up to. It’s a new entity called Unicorn Equity, and we are working with Roland and Oliver in this new company, who are two of the most brilliant minds we know. Roland is a dealmaker extraordinaire, and he’s been doing all these online challenges where people are learning about all the different interesting deal structures he's doing to buy and sell businesses and to get a majority stakeholder ownership of the businesses so he can direct it. Then we have Oliver on the call, who is also a dealmaker plus a tech wizard and has figured out how how to build out this platform. Unicorn Equity gives us the ability to build a long term portfolio of asset companies, that we really like, as affiliate marketers. We don’t have to change anything, we are just earning into a company where we can pick and choose how much cash or how much equity we want to earn per sale. On the other hand, there are SAAS founders and software companies who are looking for marketing help and they’re willing to invest a portion of equity in their ownership of their company in exchange for that with that ownership being deferred into the future. You’re also going to hear about some creative deals that both Roland and Oliver have done as well as an epic challenge that Roland was working on that has gone really well. Plus you’ll hear an update as to what’s ahead for the next Traffic & Conversion Summit. We know you’ll enjoy our previous show with Roland too, where we discussed - ‘How To Scale Your Business By Acquiring Other Businesses’ and ‘A Step-By-Step System to Decide Which Opportunities To Pursue’. “That's been a theme throughout my entrepreneurial career - to focus on subscription products, where you only have to make a sales effort once….then also leverage distribution channels on a success fee basis, only.” - Oliver Schmalholz “I drove million roughly $1,300,000 in revenue to that over a six-day period as an affiliate and as the number one affiliate broke records and made several hundred thousand dollars and immediately realized that all I had done was built someone else's brand. While I liked getting the commission money it didn't make sense as a business model for me because I wanted to build wealth and the affiliate model as it is currently engineered is really a short term model.” - Roland Frasier Some Topics We Discussed Include: What to expect at the next Traffic & Conversion Summit later in the year How the four of us got together to bring this to fruition Working with fellow affiliates for the best interest of all, not as competitors Previous deals with Roland and Oliver have worked on Requirements for SAAS companies with Unicorn Diversifying your risk for long term growth and revenue All the benefits of working with high performing marketers that business may have not yet realized Different ways of earning cash as an affiliate with this model How you can be an affiliate too, even if you’ve never sold anything before Resources From Roland Frasier & Oliver Schmalholz: UnicornEquity.io Business Lunch Podcast with Oliver Schmalholz References and Links Mentioned: EPIC challenge UnicornEquity.io - sign up here to become an affiliate Traffic & Conversion Summit Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How To Scale Your Business By Acquiring Other Businesses - Roland Frasier A Step-By-Step System to Decide Which Opportunities To Pursue - Roland Frasier

This episode is a real gift to our audience and after listening, you’ll totally get it! Literally. John Ruhlin, from Giftology, is on the show today and he is absolutely amazing when it comes to gifting with the right amount of thoughtfulness and meaning. There’s been a paradigm shift in marketing recently, so the idea of gift-giving is very timely and John has a knack for staying top of mind, and growing relationships and referrals all through the art of gift-giving. John works with some big companies and agencies and he discusses his process as to how to figure out what your intention is, what your strategy is, who to send the gift to, and what your budget should be. We go deep into how to pick the right gift, how much money to spend, what to do if you are just starting out and we also talk about how the power of gifting comes back to you as well as how to justify the cost to determine your ROR - return on relationships. We even talk about how to gift better to your spouse or significant other. At the end of the day, John wants people to show gratitude with action and not just lip service as this is something that can generate business and referrals with an impact that can last a long time. After you’ve listened, check out our shows that we recorded with Jordan Harbinger and Omari Broussard for more tips on relationship building and reaching out to the right audience for your business. “If you take care of the family in business, everything else takes care of it itself.” - John Ruhlin Some Topics We Discussed Include: How to work with your budget if you are just starting out Making sure you carve out time for gift giving (pun intended) How John got the attention of Jeffrey Gitomer Lessons learned from your girlfriend’s father How to surprise your wife or significant other with a gift that really makes an impact The 80/20 rule of proper budgeting for your gift-giving Why you want to avoid the “book launch” style of gifts Ideas to make your gifts even more memorable so that their kids will be fighting over it for generations to come And much, much more! Resources From John Ruhlin: GiftologySystem.com - download the free spreadsheet to see each step in the Giftology process References and Links Mentioned: Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention ArtifactMug.com 5 Minute Journal Give And Take by Adam Grant Never Lose A Customer by Joey Coleman Building A Story Brand by Donald Miller Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. The “Who You Know” Lead Gen. System - Omari Broussard How To Build Relationships With Celebrities and Influencers - Jordan Harbinger

Today’s show was such a fascinating conversation that we already have plans to bring Will back. This is a content-packed show where we talk about how cannabis is grown, how much use is possible with this, and how Will is spearheading this entire ripple effect using the cannabis plant. He is probably the most knowledgeable person we've ever talked to on the topic of cannabis and he has a storefront and experience center with massage, acupuncture, and a terpene mood lounge where they can custom curate where the cannabinoids go in the body. They also manufacture in Nevada and have a genetics farm in Oregon where they've developed a catalog of over 500 unique strains. Will has literally been studying this stuff for a long time and has connected with investors in Silicon Valley, in order to create an insane amount of patents for the usage of cannabis. He's working with craft beer companies, companies that make jets and batteries as well as some big companies in Canada. We also discuss the impact of farming and folks with PTSD. Will holds the patents on most of these items and he’s thinking five minutes ahead of everyone else. If you've ever been curious about what's capable with cannabis plants, how they're grown, the science behind it, and what they're actually doing in your body when you take them, then there are so many little nuggets of wisdom in this thing. We also talk about how to get rid of the high if you don’t want it anymore, almost instantly. When you are done, be sure to check out our shows with Theo Lucier and Joe Cohen for more insight into biohacking for better health and productivity. “I just had this funny intuition that they were somehow going to be important. And it turns out with cannabis, it's a very unique plant in that it’s the most diverse terpene producing plant. So you can have one that smells like citrus, another one that smells like diesel engine and another one for pine.” - Will Kleidon Some Topics We Discussed Include: How soldiers 100 years ago carried ganja hashish candies in their pockets - on purpose The benefits of flow engagement and how to hack your way into a flow state Terpenes, gamma rays, and endocannabinoid system optimization (trust us - it’s fascinating!) How to determine if you are more effective at producing cannabinoids naturally A look at the history of oxidative stress in society over the years The importance of being intimately interconnected with our ecosystem When cannabis was known as a “treasure herb” Take too much THC? Will has the go-to on how to get you sober in just five minutes Why you definitely want to eat a restaurant with six or fewer menu items How to find your sweet spot and pinpoint an effective dose each day And much, much more! Resources From Will Kleidon: HustleandFlowchart.com/CBD References and Links Mentioned: Super Thinking by Gabriel Weinberg & Lauren McCann Steven Kotler & Flow Research Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. Biohacking And Building A Content Empire - Joe Cohen How To Be Smarter, Energized, And Focused All Day - Theo Lucier

George Bryant joins us today, for a long awaited show and today we are talking about how to build better relationships with your customers and lists, and essentially how to make the people in your ecosystem love you and be excited to hear from you, which in turn will bring you profitable results. George has worked with and co-owned so many big brands, such as Adidas and Onit, has been a New York Times best-selling author, and is basically someone who is getting it all done and after listening to this episode you’ll understand why. George is also the type of guy who will walk into a high powered meeting with a blue mohawk and own the room. He covers a lot of ground in this show, and there’s a boatload of information you will be happy you took in. If this episode has you itching for more information about customer acquisition and balance between health, happiness, and making an impact on the world, be sure to check out what Josh Bartlett adds to the discussion as well as the show we mentioned with Aaron Fletcher. “The best protective business mechanism that you’ll ever have is giving everything away for free because nobody buys the information, they buy access and accountability based on the best relationship.” - George Bryant Some Topics We Discussed Include: How George is very intentional with consuming only 30 minutes of content a week The four steps of the customer journey Why you are retargeting all wrong How to think like Apple and Nike Why getting noticed on Tik Tok is not as hard as you think The approach that got a 61% recovery of cart abandonment The new paradigm of marketing, post-COVID and how you need to pivot for the long term The entrepreneurial shift from consumption to creating And much, much more! Resources From George Bryant: Mind of George References and Links Mentioned: George’s Facebook group - Relationships Beat Algorithms Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well. Drunken Podcast With Aaron Fletcher: Building Profitable Memberships How To Build A Solid Team And Create Rabid Fan Customers - Josh Bartlett

If you did not already know this already, after to today’s show with Kim Krause Schwalm, you will definitely have the know-how to hire the best of the best copywriters, what to look for, how to compensate them in other ways so that you are creating a win-win partnership and how to structure deals with them. Kim has got an insane track record when it comes to copywriting and beating out a lot of the greats. She tells us the story of all the controls that were winning back in the day and how she beat out the best winning sales letter as a junior copywriter and broke the glass ceiling when she became the first female copywriter to ever get a Boardroom control. Even if you have some copywriting experience yourself, you know it’s not that easy to get the right person for the job, especially as sometimes we think no one will write the copy as well as us, especially in our voice. This show changed our thinking regarding hiring a copywriter, especially with the variety of ways to partner with someone who can support you over the long term. As business owners, we have enough things to do, so it makes sense and even though there’s a ton of value in learning copy yourself, it’s probably not always the smartest move to write your own copy for your own products. We will likely bring Kim back for round two, in order to dive into some deeper principles with copywriting skills. She also gave us some amazing resources as well so check it out, and once you’re done be sure to give a listen to our shows with Anik Singal and Justin Goff for more copywriting tactics. “It’s not so much you want to improve your copy, you want to improve your sales results. Whatever it is you are currently using is not getting it done.” - Kim Krause Schwalm Some Topics We Discussed Include: What to expect when hiring a copywriter Different ways you can price out the work for a win-win The beauty of some old school marketing techniques Why first is not always best How to find someone who writes in your voice but still writes to convert What to do when your copywriter falls off the grid How and when to offer incentives, royalty deals, and flat fees Why you may want to consider hiring a copy chief And much, much more! Resources From Kim Krause Schwalm: KimSchwalm.com References and Links Mentioned: Breakthrough Advertising by Eugene Schwartz Scientific Advertising and My Life in Advertising by Claude Hopkins Read This Or Die Abbey Woodcock’s Codex training The Awai Pricing Guide for web copywriters Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! Check out these special deals for our listeners from our sponsors, LinkedIn Marketing Solutions and Easy Webinar. This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. This episode is sponsored by Easy Webinar, be sure to check them out as well. Purpose Driven Copywriting - Anik Singal Focusing On Emotional Triggers To Write The Best Copy - Justin Goff

Today’s show with Joey Gilkey is an absolute masterclass of his process as to how he is selling mega contracts to all sorts of companies. Joey’s business deals with high ticket sales and he’s got a system, processes, and playbooks for everything in the business. At one point, there’s got to be 8-9 of his core processes that you will be able to swipe, and you’re going to learn how to be better at sales, retention, and prospecting no matter what model you are in. There’s so much gold in this episode, that at one point we actually ran out of paper as we were taking so many notes ourselves. He also chats about why he focuses on retention, the 3 D’s for success, and how to dial in to find your ideal client. When you are done getting sales ideas from Joey, be sure to check out our shows with Steve Sims and Robert Stanley for additional ideas on how to get noticed and generating more leads for your business. “The way I look at pricing is, the bigger the problem you can solve for a very specific type of person, the more you can charge. What comes with expertise is typically money. Get really dialed in who you serve and you will see that you provide a bigger value which will give you more confidence to increase your prices.” - Joey Gilkey Some Topics We Discussed Include: How an old lunchbox led to a huge new client The hierarchy of the “Core Four” to get your agency to the highest level possible How to remove yourself from the connotation of sales being sleazy Tactics for prospecting your ideal clients How to get over the fear of charging what you are worth The Pipeline, Conversion & Economics model of growth Acquisition vs. retention and why Joey focuses on the latter And much, much more! Resources From Joey Gilkey: JoeyGilkey.com Tribe Outbound References and Links Mentioned: The Challenger Customer by Brent Adamson The Go-Giver by Bob Burg ABM is B2B by Sangram Vajre The Business of Expertise by David C. Baker How to Get A Meeting With Anyone by Stu Heinecke Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! Today’s show is sponsored by Easy Webinar. How To Make Impossible Things Happen - Steve Sims How To Create A Business Driving Sales Leads - Robert Stanley

Tech gremlins aside, we finally got done with our awesome episode with today’s guest, Gabby Bernstein. It was a great conversation, and Gabby’s energy is amazing. We chat about her most recent book which is all about how to stay in that positivity mode. She has written a total of eight books and her latest book is called Super Attractor: Methods for Manifesting a Life Beyond Your Wildest Dreams. She’s a NY Times best-selling author who has worked with Oprah and Dr. Wayne Dyer and it was a massive honor to have her on the show. Gabby gave us some very practical tools to work through some tough stuff that we are all going through in our personal lives, especially now that we are in this new world. Especially lately, you really need to enjoy the journey, stop focusing on the hustle and grind and enjoy the hard parts and find the benefits of the pain. We chat about some of the methods Gabby uses to help us shift our brains when you are not enjoying the work to shift ourselves back into that place of peace. She also talks about what she refers to as her “Rage on the Page” method and the benefits of listening to a specific playlist while writing. When you’re done listening, be sure to check out our other shows with Chris Krimitsos and Susie Moore and we talk more about how to break down barriers that are limiting your potential. “Fear really runs our lives. Every choice we make and every experience we have is based on fearful experiences from our history that have defined who we are today. ” - Gabby Bernstein Some Topics We Discussed Include: How to Gabby was able to bring herself back from hitting rock bottom to getting on Oprah The ‘Choose Again Method’, a simple tool to get you out of your fear-based story Some example conversations to have (with yourself) to get your brain on the right track The masterful way of journaling and combining “rage on the page” techniques How to access some of the hidden information in your brain Meditation and breathing techniques to let go of tension Gabby’s super successful, Instagram Live series which is getting people all over the world amazing results And much, much more! Resources From Gabby Bernstein: GabbyBertstein.com Dear Gabby on IG-TV Gabby Bernstein on Instagram Super Attractor, The Judgment Detox & The Universe Has Your Back books by Gabby Bernstein References and Links Mentioned: No Drama Discipline by Dan Siegel Waking The Tiger by Peter Levine Healing Back Pain: The Mind-Body Connection by Dr. John Sarno Rage on the Page playlist on Spotify Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - it’s popping lately! Be sure to join us in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs This episode is sponsored by Easy Webinar, be sure to check them out as well. Stop Seeking Approval And Attain True Self-Confidence - Susie Moore Get Over Your Fear of Failure In 7 simple Steps - Chris Krimitsos