Hustle & Flowchart: Mastering Business & Enjoying the Journey

We rarely bring on guests that do a cold reach out to us, but Avi Arya is one of the rare guests who made it onto the show that way, and he did this by using the same video technique that he shared on this show to contact us. He is the first video outreach we ever brought on, and his video really stood out, over the approximate 30 requests we get on a daily basis. Avi covers a variety of video formats, and he managed to build a $126,500 who have been on his program which starts at his $1 webinar. He’s also got a huge following on Instagram and gives a ton of free value on there and Facebook. What intrigued us, is this is something we’ve been doing and we’ve never had a methodical process. Avi also gave us so many additional ideas to use this style of video, and you could start with the videos we outline then go deeper on so many other videos with his catalog. Plus, you can start all of this using just your phone. The video is personally customized and it’s simple outreach that sends you to his YouTube channel. It doesn’t take a long time to create, and the reason he does this is that he wants to be with his family more. If you are not using video and leveraging these tools, this is like magic, and you need to harness it now to connect with people. After you have listened, be sure to listen to our chats with Shaina Weisinger and Gideon Shalwick as they dive into the keys to keep people watching your videos and the best tips for the highest engagement. “I think you have to put your foot down and say ‘I’ll give you stellar service, but I do it only on video.’ You have to tell people this is how I do my business.” - Avi Arya Some Topics We Discussed Include: How the video factor wows your potential customers Examples of exactly what to say in your video Getting buyers for 90 cents a lead and a $1 trial offer How the pandemic has changed the way entrepreneurs spend their time Avi’s 4-minute video formula for outreach A winning strategy to use with Quora ads An overview of the 33 videos in the program, including all the social media platforms What you are probably not taking advantage of with your Instagram profile but definitely should be using The superpower of the 21st century and how you can leverage it to gain an audience How often you should be making videos and the perfect length, depending on your goals Resources From Avi Arya: You can see Avi’s offers on his Instagram: AskAviArya References and Links Mentioned: Internet Moguls Bonjoro Loom Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Get The Most Reach Out Of Every Piece Of Content - Shaina Weisinger Video Hacks For Creating Easy Content - Gideon Shalwick

What’s up Hustle & Flowchart community! We’re back with our monthly therapy session and we are stoked to talk to you guys about our new studio. TBD on the name, but it’s getting close. We’re going to talk about why we got the new studio, all the cool equipment we got for the studio, a little about what’s been going on behind the business, and of course, the big reason behind why we got the studio. You’ll hear about the specific equipment we purchased, the way we set it up for a particular reason, as well as some less costly, but totally fun purchases we made to make it our own. There are a few different reasons why the new studio is a big go for us and looking ahead, we want to tell you about our goals for growth, especially when it comes to YouTube. We also have a few changes in mind when it comes to the format of the show and we’d love to hear your thoughts. We’re excited about this new phase and can’t wait to show you guys some more behind-the-scenes footage as well as, how we are bringing all the tech, audio, and video footage together to grow our content strategy and brand. After you are done, check out our previous Therapy Session where we talk about how to become a PodHacker as well as our chat with Pat Flynn, and how he’s been able to build an amazing show and brand over the years. “We’ve noticed that content creation is best when we are together in a focused place...and there’s a mind-meld that happens in a different way when there’s a whiteboard in an office that has no distractions.” - Joe Fier “It’s been the vision and what we’ve always wanted to do. We want a creator space and a getaway, thinking mastermind space.” - Matt Wolfe Some Topics We Discussed Include: The one time recently when Matt was not wearing a hat (for a very good reason) The big “Why” behind the reason we moved forward with securing our studio space Saying goodbye to the trash man, the washing machine, and the gardener Shout out to our awesome editor, Jacob Listen in as we take you through an audio tour of this massive new space Some fun, cheaper items we added to strategically bring into the mix The way we set up our camera in a specific way Some changes for the future and where we are taking the show next How we view YouTube and the amazing opportunities we plan on focusing on (and how you can potentially be a part of it!) Our Resources: Here’s a list of all of the cool studio tools we mentioned: PodHacker.com/gear References and Links Mentioned: The super comfy All33 chair The YouTube Formula by Derral Eves Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Therapy Session – How To Become A PodHacker Strategies To Turn Followers Into Superfans - Pat Flynn

Today’s show is a special one, as it’s the first podcast we recorded in our new Flowchart Studios location, chatting with Mikael Dia from Funnelytics. On today’s show, we discussed his momentum engine which is his four-step process that is customer-centric to attract, close, deliver and retain. Also, his 1-3-10 process is very cool, and if you are struggling for sales, he makes some great points. He’s got this concept about not bothering to run ads because if you are trying to get your first 100 leads on your list, use your social media account and your friends, tap your existing network, then ask them to tap their own network. If you are just getting started, just figure out how to get that first one, then duplicate the same system for the first three, then the first ten. We talk also about how to scale, bring more revenue into the process and dive into whether that’s the right market for you, instead of being caught up in the latest ways to drive traffic. With Funnelytics you can really drill down to see what the high impact stuff is, so you can scale those things and you are not guessing in your marketing anymore. After you have enjoyed this show, and to get even more insight into testing your marketing tactics, check out our episodes with Shaqir Hussyin and Anfernee Chansamooth. “I thought wouldn’t it be cool if I could just draw my funnel on a canvas and overlay all my data just like I would on a whiteboard, and that’s how Funnelytics came to be.” - Mikael Dia Some Topics We Discussed Include: How Funnelyitics came to be and the process of creating a new piece of software Testing and trying new online methods until you get that very first sale You want to have this one, very important thing when building a software company How to validate your product idea while giving value and getting feedback ahead of time Mistakes made along the way when building this tool The two things you need in order to grow your business and how the momentum engine fits in How the 1-3-10 scaling method will help you understand what adjustments need to be made to scale Using data from the software to run simulations and forecast future conversions and revenue Resources From Mikael Dia: Funnelytics References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Creating The Optimum Selling System - Shaqir Hussyin How To Create The Perfect Case Study To Make More Sales - Anfernee Chansamooth

Brian Kurtz joins us for round two today, and we really love how open he is and how he dives into his wisdom from his book, Overdeliver. We talked about the shifts and pivots people had to make over the last year from going to live events to online conversations. Plus, we chat about the things we’ve had to shave off from our own lives and what we can stop doing, which is something that’s not talked about as much. It’s that non-negotiable part of our lives, which we have individually and collectively been saying no to lately. Something else Brian discusses is non-negotiables in our lives and knowing that if we don’t want to do it, if it’s not fun, which is the main theme of our show lately. We have stopped glorifying the money part of the business but instead, try to glorify our lifestyles. You’ll also hear Brian’s thoughts on what he’s learned from the marketing greats, such as Perry Marshall, Jay Abraham, and Dan Kennedy, and even Picasso, how he uses what he’s learned from direct marketing over the years as well as how he is getting amazing open rates with his emails. After you have listened, you’ll want to check out our chats with Mike Long and Marx Acosta-Rubio for more talk about how to make the best use of your time while using this current economy to your advantage. “If you have content, not everybody is going to see the content all of the time. Even if you repeat stuff a year later, it’s new for a big chunk of the audience.” - Brian Kurtz Some Topics We Discussed Include: Lessons learned from direct marketing 101 Applying rules from geniuses like Picasso to apply to the future Pre-pandemic planning which led to success What to keep and what to throw away in your business What does cutting up a salami have to do with content marketing? The 4 C’s concept when trying new projects What’s ahead for the future of live events One easy tip to get a 45% open rate with your emails Lessons learned from the titans of direct marketing The beauty of curating content and overdelivering Resources From Brian Kurtz: Overdeliver Breakthrough Advertising Brian Kurtz to get on Brian’s list and find ways to work with him Titans Xcelerator The Breakthrough Advertising Quickstart Bootcamp References and Links Mentioned: Capability Amplifier podcast with Mike Koenigs & Dan Sullivan The Dan Sullivan Question book Who Not How by Dan Sullivan Essentialism by Greg McKeown Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Create A “Pandemic Adapted Business” - Mike Long How To Make Time Move Slower To Accomplish More - Marx Acosta-Rubio

This is the last recording that we recorded in Matt’s office - woo-hoo! We really loved our conversation with today’s guest - Dale Beaumont of BusinessBlueprint.com. The way he creates his systems is so smart, and if you did not see the video version of it, he showed us that he has a flowchart for literally everything he does in his business. His systems include things like how to change the lightbulbs and how to make coffee in the coffee maker as well as more in-depth tasks such as how to set up an email campaign and how to create an asset register. You can see that video on our YouTube channel at HustleAndFlowchart.tv There was also a boatload of mindset stuff, as Dale talked about how we create excuses that hold us back and reminded us that there are so many tasks we do ourselves that are super easy which we know we can hand off to someone else. It’s not about the time, it’s about the mental space and the opportunity cost. Dale also showed us how to document things with apps such as Loom or Otter and how, basically you can run an entire coordinated event, assigning due dates, and linking to all of your SOP’s. We also talk about how he was able to publish 11 different books in one year and how he set up his systems which allow him to travel with his family 4 months out of the year. After you have listened, check out our chats with Michael Gerber, another systems marketer, and Crystal Dwyer Hansen & Mark Victor Hansen who were instrumental in Dale’s success with book publishing. “The reason being is because I had great systems. When you’ve got good systems and people, and you’ve got a good product, then you can really scale.” - Dale Beaumont Some Topics We Discussed Include: How Dale is able to spend two months at home, then travel for one month, including his wife and two kids Being able to publish eleven books in one year Smart advice to move forward from one of the most successful book authors This one question to ask yourself to determine if you need a system or not Setting up your own mission control for all of your team’s tasks The three core components you need when systemizing your business Getting over the limiting thoughts so you can hand more stuff off to save you hours and hours of time Making business decision using simple math Resources From Dale Beaumont: BusinessBlueprint.com References and Links Mentioned: Secrets Exposed Business Blueprint Loom ScreenCast-O-Matic Google Sites Active Campaign Ontraport Descript Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Solve ANY Problem By Asking The Right Questions - Crystal Dwyer Hansen & Mark Victor Hansen Systems Are Everything, Stupid - Michael Gerber

We covered a lot on our show today with Massimo Chieruzzi, as he tells his story through the episode while pulling out lessons about content marketing and lead scoring. This episode is part comedy and a whole lot of insights and tactics about content marketing. You’ll hear about some of the pinnacle moments Massimo had while building AdEspresso, his content marketing strategies, his thoughts about startups and the ups and down of moving your business to a new country. We also talk about how he was able to build up AdEspresso in such a short time by doing a lot of split tests, with actionable information and sharing the data of what they found. They also created a giant swipe file, which anyone can make for their own audience. Now you have a page on your site that’s very attractive where you are aggregating information, getting a ton of backlinks without having to create a 5,000 word post. We also talk about his big exit from the company, and how so many have this idea they will exit, retire onto easy street, but that’s usually never the case. You’ll also want to check out Massimo’s manifesto he wrote which is all about revenue acceleration on his new venture, Breadcrumbs.io. There’s a lot of principles in there that pulls a lot of the nuggets he references, such as the value exchange. Once you’re done be sure to listen to our chats with Lisa Buyer and Dan Norris for more tips and tactics on branding and building up a strong brand identity. “That’s a huge asset, because your advertising will be cheaper...people are more willing to click on the ad because they recognize the brand” - Massimo Chieruzzi Some Topics We Discussed Include: Bad at selling or hate talking to people? Listen to what Massimo did to succeed Let us know who’s right when we talk about the river (you’ll know when you listen to the outro) The ups and down of agency work Balancing trying to build the next great product even though you may not be passionate about the project The truth about the world of start ups and what you never hear about The perks of having a recognizable brand The story behind the controversial chicken Getting attention to your brand without have to talk to people The concept of having code as content Reach out to this specific audience to get linking building results How mid-scoring can lead to revenue acceleration in your business Standing out and being unique in the online world Resources From Massimo Chieruzzi: DivByZero.io Breadcrumbs.io - get the Revenue Acceleration Manifesto References and Links Mentioned: AdEspresso Hootsuite Lost And Founder by Rand Fishkin Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Beer, Branding, And Compound Marketing - Dan Norris How To Use Social Media For Branding And PR - Lisa Buyer

We had a super fun conversation on today’s show with Cat Stancik of Action Incubator, whose focus is on organic lead generation. She has a great methodology of how she’s able to get more leads, get the right leads, keep in touch with them the right way and without being spammy, and then achieving high close rates. We also talk about how to think about your ideal client, which may be a little different than you normally hear about, as well as rethinking how your social media profiles appear online. Cat also gives us her insight into her three C’s - how to connect, converse, and close as well as the three levers you can pull in your business to increase your revenue. In addition to all that, we talk about a cool new tool she has in the works, as well as the CRM she uses currently, which makes her connections a breeze. After you have listened, be sure to check out our previous chats with master connectors themselves: Joshua B. Lee and Gary Henderson. “If you started selling the way the other person buys, you would make more money with the same amount of effort.” - Cat Stancik Some Topics We Discussed Include: Why Joe’s has a fancy new pink microphone cover Our biggest lightbulb moment in marketing Cat’s 3 step process to getting clients to say yes Why your ideal client avatar is not the #1 thing you should be looking at Why it’s not all chest tattoos and rainbows The most important thing you should do first when trying to build a relationship Do’s and don’ts when using LinkedIn The 3 levers to pull in your business to increase revenue The 30% of people you need to just let go of Getting through the weather to whether experience The 4 P’s of content categories How to handle the close correctly so your prospect is empowered and can make a decision from a neutral standing point Resources From Cat Stancik: Action Incubator FullyBooked.CEO Experts Never Chase Book Launch Link from Cat’s podcast with Joe Revenue Accelerator podcast References and Links Mentioned: Dex The Untethered Soul by Michael Singer Conversion.ai Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Connect And Network With The Most Influential People - Gary Henderson The Dopamine Dealer of LinkedIn - Joshua B. Lee

Today we have Jenna Larson from Drive Performance Coaching and GroupTrack which is her cool CRM software that helps manage interactions and tracks messages on Facebook, and includes a boatload of other helpful options which we discuss on the show. This tool makes all of your customers feel like they are getting heard and are getting your attention so they will stay in your group know that you are invested in their success. We also talk about the potential of linking across various platforms, tracking these messages in the software, and the fact that it automatically saves the questions that are asked when people join your group, plus recommendations for you to send specific messages at the right time. Jenna looks at every problem as an opportunity that has led her to be like Nike - as her attitude is to just do it! We also talk about getting engagement through Facebook Messenger which will, in turn, get more engagement in the group, and then show your posts more often and get that algorithm going. When you’re done, get more advice about connecting with your ideal customers on Facebook from our conversations with Nicholas Kusmich and Molly Mahoney. “I take things and I make them super simple and repeatable, so not only I can get the same results consistently but also have other people do the same strategy and get those same results too.” - Jenna Larson Some Topics We Discussed Include: Taking what you know, finding a problem in a business, and applying those same principles, even if you have never ventured into that business in the past Following up on social media with Jenna’s new software so you don’t miss out on leads, clients, and money High-level follow-ups that will earn trust and automatic customers for life Using Facebook to your advantage and all that it offers, including pages, groups, newsfeed and even messenger Why we love yellow cars so much! How to name your Facebook group and set your intention for your members Get people to join your Facebook group without even asking All you have to do is this one thing and people will stay and buy Advice for people who are naturally lazy Why bucket lists are dumb Resources From Jenna Larson: Drive Performance Coaching GroupTrack Group Track CRM on Facebook References and Links Mentioned: Women Helping Women Entrepreneurs Watch Molly Mahoney test drive Group Track Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. The Perfect Facebook Ad Funnel - Nicholas Kusmich Leveraging Facebook For Free Organic Reach - Molly Mahoney

We’ve got Tom Gaddis from Offline Sharks and TomGaddis.com on the show today and he shares with us some modest wins and how he went from working for the Bubba Gump Shrimp Company to winning a ClickFunnels Two Comma Award. We also talk all about a blast from our past, the Warrior Forum, and Warrior Plus, and how it’s such a great way to see what’s trending and get feedback. Tom has a very cool perspective on how you can get into this market, test things out and grow an audience. He has some awesome live stream concepts as well, and he uses it as an amazing opportunity to promote affiliate products, plus he’s having fun with it. We discuss how Tom is able to cultivate a buying community and a bond with his customers that most people never get, plus the ways in which he engages with them and keeps that momentum going while selling them more stuff on the journey based on what they need. Once you’ve had a chance to listen, be sure to check out our chats with Molly Mahoney for more ideas on using Facebook to grow your audience and Jason Fladlien and his tactics on webinars, audience retention, and how to reframe your audience’s problem in a different way to make them take action. “A lot of people don’t realize the reality of that statement...that building a big business is a process that happens over time.” - Tom Gaddis Some Topics We Discussed Include: How Tom was able to get support with his first product by being a good customer Making between 100-200 sales just by talking about the offer on Facebook Creating a list of raving fans that want to buy all the time The dark side of promoting on Warrior Plus What you can do to get traction when you are just starting out How to find the affiliates who are the movers and shakers Tom’s Facebook live and group strategy that gets people pumped The secret to getting people to resonate with what you have to say Cultivating a buying The M.I.L.K it Method Resources From Tom Gaddis: The M.I.L.K. It Method What’s The Secret podcast Offline Sharks TomGaddis.com Join Tom’s group: Offline Sharks on Facebook References and Links Mentioned: ClickFunnels JVZoo ClickBank Warrior Plus Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Frameworks To Obliterate Sales Objections - Jason Fladlien Leveraging Facebook For Free Organic Reach - Molly Mahoney

We’re back with another Therapy Session! Join us on today’s show as we dish about the time where we almost got eaten by a wild bear on a camping trip, some great questions we answered from the “What the Heck?” deck, as well as some fun we had with a new online tool we found. We also chat about the meaning behind the title of this show, how some recent time off has changed our perception about the business and what lies ahead. Not only do we share our memories of our earlier days (some good and some bad) and how they were pivotal to getting us to where we are today, but you’ll also hear all about our plans for our new podcast space, and our focus on even more creativity and fun than we’ve ever had before! Once you have listened, be sure to tune in to our previous shows with Erin Pheil and Marx Acosta-Rubio to get more insight on how to use your time more wisely, increase your happiness, and change your life for the better. “There’s a lot of stuff going on, and when we do things I want to make sure we are serving the best way possible and doing the best work we can.” - Joe Fier “Getting back, I was thinking how do I keep this feeling going? How do I focus on having more fun, creating more experiences, doing more cool stuff while simultaneously making sure that the business keeps on pushing forward?” - Matt Wolfe Some Topics We Discussed Include: What’s the funniest place we had ever fallen asleep? Matt’s fresh perspectives after his big road trip Dealing with the cycle of expansion and contraction Revisiting why we started a business in the first place Dealing with guilt when we are having too much fun Would you quit your job right after you bought a house and two days before your wedding? One of us did just that… Hold us accountable to what you’ll hear us say Our next big move for the show - literally! Why FUN is on the horizon and some of the new things you can expect from us An episode where we bring in dogs as reviewers? Resources From Us: PodHacker - Learn the new way of using a podcast to build a tribe, grow your business & create multiple streams of income by simply copying our plug & play PodHacker System References and Links Mentioned: Pod Decks Conversion.ai Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Make Time Move Slower To Accomplish More - Marx Acosta-Rubio How To Change Your Beliefs To Change Your Life - Erin Pheil

Today’s episode with Jackson Millan is a great look into how he’s able to set up a business so we can be doing more of what’s fun and important. We all have this pull-back effect and let our minds wander when we are away from home. We need to figure out how to be the operators of the business, and one of the things that stood out for us was that we loved Jackon’s process with marketing, sales, delivery, and growth. Marketing is only one piece of the puzzle of a successful business. We’ve figured out how to systemize marketing, but we still feel like we are stuck in the delivery elements of it. Jackson specializes in wealth creation for business owners and you’ll hear how he creates this for his clients, his F4 framework to get you there, how he prepared to take his year-long trip traveling to places where others couldn’t go, the importance of outsourcing, and how to look at your long term game plan to achieve what you really want. He’s got a lot of great frameworks which will get you thinking, no matter how big or small your business is currently. After you’ve listened, be sure to check out our conversations with David Jenyns, the master of systemizing, and Moe Abbas to help you find the right folks so you can scale your business and focus on your genius. “We all have the ability to create a business that allows us the financial means to support whatever it is that we want.” - Jackson Millan Some Topics We Discussed Include: How to take your business from relying on you as the expert technician to one where your team handles it the same, if not better Dealing with the death of the ego More discussion about brussel sprouts! The F4 Framework to create your dream life The important questions to ask before you can consider stepping away Allowing things to break to determine the weaknesses in your business Simplifying your systems so that you can outsource your workflow Enjoying the journey and making your business fun Jackson’s set up to travel off the beaten path How to live for today, and plan for tomorrow Creating wealth and working smarter, not harder Resources From Jackson Millan: Aureus Enjoy The Journey Podcast on Spotify 40 Point Business Scorecard Jackson’ Free Facebook group Schedule a Call to help remove cash-flow bottlenecks, increase profits and build personal wealth References and Links Mentioned: Enjoy the Journey by Jackson Millan Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Business Systems That Create Time, Reduce Errors And Scale Profits - David Jenyns Done For You Marketing Help For $50 Per Month - Moe Abbas

We’re back with another amazing show with Molly Mahoney, from The Prepared Performer today! In this episode, Molly is so tactical and we highly recommend you go to HustleAndFlowchart.tv as this is one of the few ones where she shows her screen. You’ll see her dive into her Spaghetti Launch, where she pulled off a crazy successful launch. The beauty is she didn’t even have a ton of people going through there but still got crazy results. We are in awe of all the live videos Molly puts out and she gives a boatload of tips on how to change up your Facebook newsfeed so that you can engage more with the content that you want to see, how to best use your Facebook memories to increase engagement, her daily STARS tactic. We also talk about ramping up our Facebook engagement in the groups, and with other social platforms, best practices for group posts, and how to track them as well as using friends lists the right way. After you’ve taken all this in, be sure to listen to our previous chat with Molly (where you’ll hear the brussel sprouts strategy) as well as our conversation with Curt Maly for even more Facebook golden nuggets. “It revives your group and I’m always wanting to add more people to it, but more than that I don’t want to add a bunch of people into a group that makes it dead. I’d rather talk to the people who are there and increase the engagement.” - Molly Mahoney Some Topics We Discussed Include: How to raise awareness to the free challenge from the get-go Opening up your own bottle of social media champagne How Molly went from giving free content to generating $300K in a short time An important distinction of where to put your training videos for your challenge How to up your community engagement How to implement your own daily STARS effort in your group What’s almost as good as brussel sprouts? Tune in to find out! How to create your own giant orb of information and show the algorithm who you want to be connected with How to repurpose your content and stay top of mind on Facebook Leaning into JOMO and how we are using ClubHouse today Resources From Molly Mahoney: LiveVideo.club InVideo The Prepared Performer GLAM: Go Live And Monetize Podcast References and Links Mentioned: Be.Live Group Track CRM Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Leveraging Facebook For Free Organic Reach - Molly Mahoney How To Force Facebook To Give You Cheap Opt-ins - Curt Maly

Bob Burg is the author of quite a few books, notably The Go Giver series, which is one of the very early ones we still reference, and it’s such a smooth read as it’s told in a story form. Being open to receiving is probably one of the things most people struggle with, and this came up in our conversation today as there’s this feeling that we want to constantly give value. For anyone who wants to give non-stop, the receiving does tend to make you feel guilty, so you need to be open to receiving. Bob explains how to not only be open to receiving, but mastering your emotions an having empathy, even if you cannot completely relate to another’s situation, as well as letting go of the need to be right, communicating with tact and setting up a proper frame ahead of time so that the results of what you do will be beneficial and lead others to react in a positive light. After you’ve listened, go check out our conversations with Nir Eyal and Brian Kurtz for more insight into how to build upon positive habits and promote values that are important to your life and business. “Money is an echo of value. It’s the thunder to value’s lightning which means that the value must be the focus and the money you receive is a natural result of the value you are providing.” - Bob Burg Some Topics We Discussed Include: How to address the separation of how we communicate online What to do if you feel like you are being taken advantage of in business Being congruent in your giving and staying true to your values Mastering your emotions How to let go of the need to be right all the time while also influencing others A coffee shop story you can learn from to set up your matrix The importance of communicating with tact Resources From Bob Burg: Burg.com/books Go Giver Influencer Bob Burg on YouTube Adversaries Into Allies References and Links Mentioned: Think Again by Adam Grant Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Now This Is How You Overdeliver - Brian Kurtz How to Control Your Attention and Choose Your Life - Nir Eyal

Bruce Clay of SEOTraining.com brings the heat on our show today, because the way he described how there’s a different algorithm for different keywords and different keywords you have to treat in different ways on the intent, the way he describes it, really simplifies the SEO game. You don’t have to make up rules and do all this trick stuff. Even when you use tools, all of our “competition” is getting the same data, you just need to be less bad at it than everyone else. You have an advantage if you have this information, and one of the things that was fascinating is this is the first we have heard about this update in May which you’ll hear about on the show. You’ll learn about NitroPack.io a plug-in, which will get your site speed to run quickly so you don’t lose visitors, and he’s been so entrenched in this world, you can tell he’s clearly the father of SEO. Once you’ve got your SEO wheels spinning, be sure to check out our chats with Gert Mellak and Nikhil Aitharaju & Ryo Chiba to go down the rabbit hole of ranking even more. “Along comes this thing called a search engine which is entirely software and algorithm and if you win, you make money. It’s almost like a slot machine that you can program yourself.” - Bruce Clay Some Topics We Discussed Include: What was it like selling SEO services back in 1996 What does Google’s algorithm have to do with camping, brain surgery, and Rubik’s cubes? Is the keyword informational or transactional and why you should know How Featured Snippets and Answer Boxes have changed the world of rankings What’s Google up to in May and how to be prepared so you do not lose rankings Javascript secrets to get your site to load faster Geek out with us when we discuss core web vitals, largest contentful paint and cumulative layout shift Resources From Bruce Clay: SEOTraining.com SEOTools.com BruceClay.com References and Links Mentioned: Lighthouse Nitropack.io Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Algorithms Be Damned – This SEO Method Will Always Work - Gert Mellak Artificial Intelligence, SEO, and Copywriting - Nikhil Aitharaju & Ryo Chiba

We’re chatting with Sue B. Zimmerman today, who is a go-to authority on all things Instagram. You can also check out a bunch of screen shares at HustleAndFlowchart,tv so you can follow along to get the visuals she shared with us. Sue B. started her journey on the platform with her case study based on her retail experience, and she has evolved to use it in her business today with all the tactics and various functions available that most people are not utilizing. We talk about her use of a text expander and having pre-saved messages which are a huge time saver. Sue B. also has a very successful YouTube channel and we dive into her tactics, our own mistakes in trying to grow our Instagram channel, and how we’ve had to undo a lot of those errors. From Instagram guides to Instagram reels to Instagram posts to carousels to IGTV to IG Live and more, Sue has got you covered! She is truly an Instagram expert and is currently one of only 20 beta testers using Instagram’s new Mobile Monkey engagement tool, which she says is a game changer. We also talk about the role of ClubHouse and how it relates to Instagram, how to properly set up your messages in your DM’s, what to do if you do not have the ‘swipe up’ capability as well as the difference between business accounts and personal accounts. This show is one you do not want to miss as it’s packed full of tactics! Once you’ve got some ideas, make sure to tune into our chats with Gary Henderson and Los Silva to dive into even more tactics on how they are using Instagram to its fullest potential. “There is a conversation hub for every hashtag and if the conversation does not align with your business, values, audience or interests, you shouldn’t be using that hashtag.” - Sue B. Zimmerman Some Topics We Discussed Include: How we botched our own Instagram account Priming the pump to grow your organic reach How to utilize the carousel feature effectively to get your audience engaged How to direct link to your highlight reels Creating an Instagram guide using your content or someone else’s How Sue B. creates her flow, with teaser trailers and live links The Instagram version of Tik Tok and why you need to use it now What to do if you don’t have the swipe up capability Adding your guest’s image to your content: why or why not? Resources From Sue B. Zimmerman: Sue B. Zimmerman Sue B. Zimmerman on YouTube References and Links Mentioned: Katie Brinkley on Instagram Flick Planable Instagram Guides Mobile Monkey $1.80 Strategy Linktree Sue B. Says highlight Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Connect And Network With The Most Influential People - Gary Henderson How To Be An Influencer On Instagram - Los Silva

Today we’re chatting with Justin Donald who has a podcast of his own, has authored the book The Lifestyle Investor, and he’s got a great way of thinking, as a lot of people are really good at making money, but Justin makes you consider what to do with it. He’s got a cool paradigm shift in regards to what you do with both your money and time. You’ll learn all about how Justin has been able to create his investment lifestyle where not only are his monthly bills being met, but he is able to compound upon that income and use any excess to invest in some well thought out deals which are not run of the mill but also not high risk. He talks about what to do if you are just starting out with no assets, how to get your original principal back quickly, and well as his commandments for investing which had us nodding along. When you’re done, get some more financial advice from our conversations with Danielle Town and Markian Sich “Lifestyle investing is living life on your terms, and investing in a way that provides an income based on assets that you own or unique investments so that you don’t have to work, you get to work.” - Justin Donald Some Topics We Discussed Include: Using leverage and applying it to investment opportunities You don’t need hundreds of thousands of dollars to invest in real estate Breaking free from the golden handcuffs How to set yourself up to invest with as little as $1,000 The beauty of other people’s money Recourse vs. Non-recourse loans Frictionless transitions Carving off thinking time Ways to get your principal back quickly that most people don’t consider Resources From Justin Donald: The Lifestyle Investor JustinDonald.com/podcast References and Links Mentioned: The Road Less Stupid by Keith Cunningham Love Justice International Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Make Stock Investing “Not Scary” - Danielle Town How To Create Passive Income From Real Estate - Markian Sich

Bing has used his history of movie-making (he produced the movie “The Bachelor, for one”) to transform into physical goods with great success and with an appearance recently on Shark Tank and his amazing chair which you can find on his site All33.com. On the show today, we have a fun chat about his experience appearing on the show, how he prepared his pitch ahead of time, his conversations with some of the sharks which did not make it on air, and what it’s really like to walk down that hallway and make your presentation. We also dive into his plans ahead with his chair technology, how he plans to expand his line of chairs to other markets such as gamers, as well as his involvement over the last with Intellihelp.org, a much-needed organization that matches up people who want to help others affected by the covid crisis with those in need. After you get your mind reeling with ideas, be sure to check out our chats with Jeff Vacek and Robo Hendrickson for more tactics and insight on how to get more traction to get your products out to the world. “You should be keeping your body moving throughout the course of the day. Pretty much every other chair out there, are 3,000-year-old designs. You can go into the British Museum and see this 3,000-year-old chair. It’s the same thing we are sitting on right now.” - Bing Howenstein Some Topics We Discussed Include: Everyone needs to experience something like…. How Bing got on the show The vetting process everyone goes on What you did not get to see happen on the show Will we get to see Joe on a future episode of Wipeout? (fingers crossed!) How to prepare your pitch, especially if you know not all the sharks are going to be a good fit for you What you need to have prepared beforehand Coming soon to a desk near you… The two must-have things that you do not want to skip when you are an entrepreneur A simple question you need to answer that goes beyond just knowing your numbers Resources From Bing Howenstein: All33.com Intellihelp.org References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Growing Digital Businesses With Physical Products - Jeff Vacek How to Prototype and Patent Your Ideas - Robo Hendrickson

Today we’re back with our friend and mentor, Rich Schefren of Strategic Profits, and who is known as the guru to the gurus, so it’s a great honor to chat with him. We’ve had him on the show a couple of times before and on this one, we talk about his perspective on how he’s building up his membership community, as well as some of the other cool stuff he’s doing with Jay Abraham. Rich is a brilliant strategic thinker and this episode has a wide rage of conversations that we know you will love and which will take you from writing a book, his dealings with Agora as well as ClubHouse. Once you’ve listened, be sure to check out our chats that we referenced on the show with Gary Henderson and Felicia Pagesh for more insight on getting noticed and building up your network. “It’s one thing to do a live stream, because people get to know you vs. someone stumbles across your video and you’ve got a lot less time to deliver the goods before they decide it’s a waste of their time.” - Rich Schefren Some Topics We Discussed Include: How helpful it is to have some female input in your business The beauty of relationship and the win-win How to up your cart value Maximizing your leverage with everything you do The beauty of live streaming When you have a great idea, what not to avoid to get it done Using progressive summarization to take in the most important information Clubhouse thoughts and how to up your game as a moderator Dissecting Frank Kern’s new offer Why you’ll never wash the dishes the same way again after listening to this show Resources From Rich Schefren: StrategicProfits.com Rich’s Facebook group Find Rich on YouTube Steal Our Winners References and Links Mentioned: Quick Reader Evernote Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Connect And Network With The Most Influential People - Gary Henderson How To Get More Sales From Your Existing Work - Felicia Pagesh

We are back with another Therapy session! Today we talk about a variety of subjects, starting with our thoughts on how to build a website and make it profitable enough to sell. This stemmed from our previous chats with Matt Diggity and Greg Elfrink, which were hugely popular and generated some questions from our listeners, including how to build up a site to $500 per month. We discuss a variety of ways to do this, where to go to find the best writers, how to create a site even if you do not consider yourself an expert, and how to team up with influencers so that you are orchestrating all the content. We also talk about our recent launch with PodHacker.com, some amazing results our members are having already, our plans for affiliates to promote, and our thoughts on all the recent discussions about NFT’s and some major players on YouTube as well. As usual, we love creating these shows for you as it gives you a behind the scenes look into our business in addition to our take on the latest chatter in the marketing world. Afterward, don’t forget to check out our shows with Matt Diggity and Greg Elfrink which was the basis of this conversation and where you’ll hear in more detail the benefits of creating sites to sell for big profits, as well as how to create your own media empire. “There are a few ways to approach it - you can invest time and you can invest money. If you want to do it right, you’re probably going to be spending a little bit of both.” - Matt Wolfe “If you are just there to facilitate the conversation, and not be the expert (you don’t have to be the expert) let them create the content for you.” - Joe Fier Some Topics We Discussed Include: Information intent vs. buyer intent keywords What would Matt do if he were just starting out today Joe puts an end to how he pronounces the word “niche” (the right way ;) How to get others to create the content for you How to find influencers in your niche Forget about needing to be the expert - do this and you can dive into any niche that interests you The magic of creating almost impossible deadlines PodHacker: From concept to launch in six weeks Why everyone is talking about NFT’s Our thoughts on some YouTube channel with major impact Resources: PodHacker - join us or get on the waitlist to learn how to build a tribe, grow your business, and create multiple streams of income by simply copying a plug-and-play system. References and Links Mentioned: The YouTube Formula by Derral Eves PodHacker Riverside software ProBlogger Empire Flippers Flippa MembersPRO Guru.com Sparktoro Casey Neistat interviewing Mr. Beast Noah Kagan’s YouTube channel Mr. Beast’s YouTube channel Learn about NFT’s on YouTube Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Scale And Flip Affiliate Marketing Websites For Six-Figures - Matt Diggity How To Create And Sell Your Own Media Empire - Greg Elfrink

If you want to learn a thing or two...or a hundred about paid YouTube ads, then you are going to absolutely love today’s show with Brian Moncada. This show is a literal masterclass in YouTube advertising. Brian runs AdSpend.com, and he’s behind the YouTube ads of folks such as Tony Robbins, Frank Kerns, Russell Brunson, and Dean Graziosi, and he also helped with the Mastermind.com launch which was the biggest in internet marketing history. He’s got an amazing process and strategies which he’ll share with us today. You’ll learn how to create the ads, what the ads should say, how to do the targeting, how to save money with your ad spend, what click-through rate you should be shooting for, how to set your bidding, as well as some examples of text to use to get those clicks. Once you’ve listened, be sure to check out our previous chats with Tommie Powers and Marc Guberti for even more tactics on how to get your YouTube strategy dialed in. “Build the business enough to where you’re making a significant amount of money from it to where you can realistically afford to lose $5,000 or $10,000 a month and be okay with it, while you get it dialed in because you know that eventually, you are going to crack the code to cold traffic.” - Brian Moncada Some Topics We Discussed Include: How Brian was able to go from door to door sales to working with some of the most well-known marketers of the decade The story behind getting his amazing domain name How to save money on unwasted ad spend What to say in the first 30 seconds of your ad The biggest piece of the ad that most people are not even thinking about A time tested YouTube ads launching strategy you do not want to miss How to become the Tai Lopez in your niche A brilliant tactic when running discovery ads Resources From Brian Moncada: AdSpend.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Why You Fail At YouTube Ads (And How To Solve It) - Tommie Powers A Complete YouTube Success Roadmap - Marc Guberti

Are you ready to ignite?! Today we have John Lee Dumas on the show from Entrepreneurs On Fire, and he’s got a brand new book called The Common Path to Uncommon Success. John has completed over 3,000 episodes with over a hundred million listens. We dive deep into how he thinks about podcasting, how he would launch another one, and how he's growing in general and making money off it. We also talk about his dealings with a big publisher, the behind-the-scenes of his new book, how he got connected with a big-name publisher, and how he’s monetizing his guests which was an interesting discussion. Speaking of podcasting, what better show to shout out that we have a brand new podcasting course called PodHacker.com and if you join us today, you’ll learn how to build a tribe, grow your business, and create multiple streams of income by simply copying a plug and play system. When you’re done be sure to check out our show where we dive into all the awesome details behind the PodHacker community as well as our chat with Luis Diaz to hear his tactics on how he's grown his own podcast audience. “The only piece of advice you need in this world for podcasting, and for any entrepreneurial venture is this: identify the best solution to a real problem and become that best solution to a real problem.” - John Lee Dumas Some Topics We Discussed Include: Do not move to Puerto Rico unless….. What does podcasting have to do with basketball? What to do, and specifically not to waste your time out when you are trying to get traction How to weed out the entrepreneurs who are not on fire figuratively and are really on ice Interesting survey results from other podcasters The magic of being someone’s first podcast guest Batching like a baller! Resources From John Lee Dumas: Get the pre-access bonuses at UncommonSuccessBook.com References and Links Mentioned: Entrepreneurs on Fire EOF Guest - to apply to be on the show Podcasters Paradise Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Become A PodHacker How To Growth Hack Your Content Marketing - Luis Diaz

Today we have the pleasure of speaking with Guy Kawasaki who is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. You are going to love him as his stories are amazing and his perspectives are unique. He’s also the author of fifteen books, including The Art of the Start 2.0 and his latest book is Wiseguy. He’s also worked at Apple alongside Steve Jobs and that’s probably where you’ve heard of him. We chat about his views on ClubHouse, what makes him want to work with someone, how he’s been able to connect with amazing people as well as why the heck he’s always smiling so much! We also chat about his thoughts on what makes a good podcast interview, how he researches his guests and some sample questions he has started his show with. After you’ve listened, be sure to check out our past shows we’ve done with Esther Kiss and Dustin Matthews to give you some additional intake on podcasting and making connections. “I think the first checkmark is competence. The second checkmark is happiness, in business anyway, because I don’t want to do business with a happy, incompetent person.” - Guy Kawasaki Some Topics We Discussed Include: Guy’s secret to starting a podcast episode off right Will ClubHouse succeed or be the next social media flop? Trixie, Biff & Joe Blow making money from ClubHouse? How to become a brand evangelist The key to life - do you have these qualities? Would you buy a car from Apple? A great use case for the Remarkable tablet Resources From Guy Kawasaki: Remarkable People Podcast The Art of the Start 2.0 References and Links Mentioned: Spaces on Twitter Descript Guy interviews Tim Ferriss on his podcast Remarkable Tablet Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How to Get on Radio, TV and High-Profile Podcasts - Esther Kiss Leveraging Strategic Partnerships To Scale A Business - Dustin Matthews

This episode did not disappoint one bit, as we chat with Gary Henderson today, who was an open book on how he’s been able to help some of the biggest names we know blow up their brands. Lewis Howes, Gabby Bernstein, Michael Hyatt, Hal Elrod and Jeff Walker are just some of the folks who have all connected and have been helped by Gary. We actually met Gary on ClubHouse and realized how brilliant he is, and that we needed to have a deeper conversation with him. He’s a master connector and networker, and on the show, we dive into how he shows up in people’s lives and businesses and how he’s making these connections while playing the long game. We also chat about his new book he is publishing, how he got connected to Hay House Publishing, as well as how to connect with influencers. Then the talk turns to how he’s leveraging ClubHouse to not only network, but grow his own audience. When you’re done getting networking ideas from Gary, learn even more tips on how to stand out and make a difference by checking out our previous episodes with Steve Sims and Luis Diaz. “I learned that if I could get myself in the right room, I knew what I was doing, I understood it and I could build relationships.” - Gary Henderson Some Topics We Discussed Include: How Gary hit #9 on Amazon with a book about aromatherapy How to build an audience using ClubHouse Setting up your replies to DM’s in a way that frees up your time while also bringing people onto your list How Gary has 5X’d his Instagram following with the use of ClubHouse Testing results to get people join a fan club How to connect with influencers on a level playing field Current day results from past email requests that got turned down Connecting the right way when you first join ClubHouse An author’s job is to....? Speaking Chinese like a smart marketer! Resources From Gary Henderson: Gary.club DigitalMarketing.org References and Links Mentioned: Direcon Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Growth Hack Your Content Marketing - Luis Diaz How To Make Impossible Things Happen - Steve Sims

Today we have the pleasure of speaking with co-authors, Crystal Dwyer Hansen and Mark Victor Hansen and we’ve been waiting for this one for a while. Mark has had an amazing entrepreneurial journey and has written 312 books to date. Crystal brings her expertise in the field of human potential and they have combined their knowledge to talk about the specific questions and things that have created this interesting experience that Mark has had over the years. They discuss their most recent book, Ask!: The Bridge from Your Dreams to Your Destiny as well as their book club, which is going to get you asking the best possible questions so you can get basically anything you want out of life. We also talk about getting back to your childhood roots, the three different ways to ask questions, what to do if you get a variety of answers, as well as how to address the blocks that may be holding you back. After listening, go check out our conversations with John Assaraf and Nir Eyal for more tips on how to overcome limiting beliefs for maximum efficiency and focus. “Your destiny is the ultimate expression of you - that place where all of those amazing qualities and the greatest expression of you meets the most amazing opportunity.” - Crystal Dwyer Hansen “When you get over your fears, miracles happen.” - Mark Victor Hansen Some Topics We Discussed Include: How to get unstuck and gain momentum Getting past the seven roadblocks to asking How to ask anyone of your choosing the questions you want to be answered How Mark sold 20,000 books even though it was a self-proclaimed NY Times best-seller Looking into the magic of the universe Moving from the decade of the “Why” going into the decade of the “Ask” How to turn a “No” answer to “On” What to do if you get different answers to your question Resources From Crystal & Mark Victor Hansen: You Have A Book In You Ask!: The Bridge from Your Dreams to Your Destiny AskTheBookClub.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Destroy Mental Blocks That Are Stopping Your Progress - John Assaraf How to Control Your Attention and Choose Your Life - Nir Eyal

Today’s episode was a long time coming and is one of Matt’s oldest friends in the digital marketing space. Sean Vosler is in the house today, and he’s a king of social media, and he’s got a beautiful book called 7 Figure Marketing Copy. He dives into copywriting philosophies and strategies and he’s going to talk all about that on this show and how he was able to sell 25,000 copies, without ever using Amazon. We also talk about copywriting strategies, His ideas on ClubHouse, how he designed the book, our ideas on knowledge management, and reading books. You’ll also learn a lot about storytelling and if you are into nerdy digital marketing, you are really going to dig it. After you've listened, be sure to check out our chats with Anik Singal and Sue Rice for even more copywriting tips and tactics. “Whatever it is that you are selling, try to think of the outcome of that, and focus on selling that as opposed to the thing you’ve been selling and you can increase your rates quite a bit.” - Sean Vosler Some Topics We Discussed Include: Why it’s a good time to be missing a tooth From WordPress to the world of copywriting How to give your prospects the experience of story so they will get that a-ha moment Why you need to at least the basics of copywriting which will factor into every aspect of your life How Sean was able to connect with high level marketers and have them eager to use his services How to empathize with your prospects so you can better understand their problems Why you’re going to be re-reading The Tortoise and the Hare after this show Tactics for knowledge management and digesting what you discover even quicker We talk about the Theory Of Constraints and how it helped Sean sell his product What does a big horned beetle have to do with selling info products? How to sell 25,000 books without using Amazon Resources From Sean Vosler: Sean.co/Copy References and Links Mentioned: WorkFlowy Talk Like Ted by Carmine Gallo How to Take Smart Notes by Sönke AhrensAre you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Purpose Driven Copywriting - Anik Singal How To Stand Out In The Inbox And Get 50%+ Open Rates - Sue Rice

Today marks International Women’s Day, a day dedicated to all the amazing ladies around the world. On this special day, we’d like to pay tribute to the badass women who we have had the pleasure to have as guests on the show during 2020. Check out some of the awesome strategies and tactics which we have covered via these badass gals! Sue Rice - Storytelling Tips Nicknamed the ‘female David Ogilvy’, Sue Rice is famous for writing award-winning copy for countless entrepreneurs and we chatted about her email copywriting tactics which enable her to deliver record-breaking open rates. One idea is to make connections between things that are seemingly unrelated. We are swimming in a sea of metaphors and part of it is just being conscious of it. One way to make it interesting and bring it into a fresher light, is extensive reading, watching movies, etc. The magic is in everything that’s around us. Sue listens to the news on the BBC, which has very clever writers. She also uses an app called Clipboard where you can pick the categories you want to follow. It’s important to do a little bit of collective brainstorming every day to see what people are talking about, otherwise, you are defining what you are doing for them on your terms, not theirs. You want to be entering the conversation in their head and if you are not watching that, it’s hard to do. Molly Mahoney - Facebook Engagement Molly Mahoney of The PrePared Performer, is legendary for her Facebook marketing skills. She’s a wizard at doing Facebook lives and getting organic reach. We chatted all about how Molly is able to get high ticket coaching clients, right from Facebook, how to grow Facebook groups, and how to get interaction on Facebook pages with her four-step process. We loved her advice in regards to getting more engagement on Facebook. She tells us that the rules have changed for bots and there are four types of messages, one of them being a confirmed event reminder. When they comment on the post, they confirm to the bot they want to be reminded of more information. Another way to use this is that when they say yes, you ask them if they want to be reminded about all of your content coming out. Once they confirm, you want to make sure that button opens up to another piece of the conversation so you are engaging in another conversation within that 24 hours. Another strategy is the “Unlock and Share Button”, so when they are in your bot after they get the show notes or whatever it is that you are giving, send another message a minute later that says you have a bonus gift they can get if they share your video, and if they want to access, just click here to unlock and share the video. Lisa Cherney - The More You GFR, The More Impact (And Money) You Will Make Lisa Cherney, now known as The Queen of Clarity, is the host of the ground-breaking confession-based GFR Podcast show for successful soulful entrepreneurs and founder of the GFR Squad, a lively community that is serious about embracing the GFR lifestyle and living a life without regrets. One of her GFR commandments is “Don’t worry about being normal” and the confession is “Where are you not speaking your truth?” That’s where the juice is, determining what is your soapbox. If you weren’t worrying about offending anyone or breaking any laws, what would you want to say? People are too concerned about what strategy they are going to use, but eventually, the strategy will emerge. The more you get real, the more impact you will make. So the first thing is to determine if you are ready. If you’ll do all the strategies and make the investment, this is where to go next. If you are ready, choose the confession question that hits you in the gut and go from there. Just pick the one question, take some time with it, and it will do wonders. Sara Christensen - Defending Your Business Our chat with Sara was really eye-opening as she talks about how one little post sent her world in a spiral, leading to an all-out war waged on her business, thousands of hateful messages, and even death threats. You want to be extra careful what you are putting out there and what you are involved in. If you don’t already have procedures in place of your social media and email communications, you should make sure that whatever you put out in the world is not going to offend or piss someone off. If you are using outside resources for VA’s, you may run a risk. You don’t want someone working on your team, that’s not as invested or doesn’t understand the complications of posting something that might be harmful. Understand the power of social media which is so amazing yet also be weaponized against you. Be mindful to use it as a building block for your business. Consider if there other ways to diversify where your clients are coming from. Ask yourself, “What if your social media channels got taken away today - what other plans do you have in place?” Ilana Wechsler - In-Market Audience Targeting We also chatted with Ilana Wechsler of Green Arrow

Today’s guest is someone who’s been in the industry since the late 90’s which is when we discovered Ryan Lee and have followed his work since then. We love how he tells it like it is in the marketing world. He’s the founder of Freedym, a free community that is basically the Netflix of marketing and entrepreneurship. We, along with a bunch of other high-level entrepreneurs have contributed content to his membership area. On today’s show, we talk about how to dial in your branding to build a cohesive brand for your business. We also talk about how to build a community around your brand, even if your brand is a physical product or a more boring brand. Plus we chat all about email marketing, Ryan’s obsession with the 80’s and how to inject the things you love in your personal life into your marketing and business. Ryan is a ball of energy and we know you’ll have as much fun as we did during this interview. After you’ve listened, be sure to check out the past shows we’ve done with Dan Norris and Lisa Buyer to give you some additional intake on branding and connecting with your tribe. “If you combine the branding and the vibe with the direct marketing sensibility, and you bring it together, then it’s unbeatable.” - Ryan Lee Some Topics We Discussed Include: How to juggle all your tasks when setting up a clown coaching membership site (listen in, and you’ll see why we chat about this :) Why you DO NOT need to be everywhere so you can actually have a life The original Netflix for entrepreneurs What makes people like Tim Ferriss and Gary Vee so special? Being told the tactics without the usual “it’s so easy” marketing Matt’s first time publicly speaking about his fondness for….(tune in to find out) An imaginary prize to everyone who knows who Wham is! How to avoid crying into your pillow from overwhelm Instead of using a tripwire, use this instead Resources From Ryan Lee: Freedym Rewind Rewind Breakfast Club on Facebook References and Links Mentioned: Behance Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Use Social Media For Branding And PR - Lisa Buyer Beer, Branding, And Compound Marketing - Dan Norris

We have Charles Byrd on the show today who’s a guy we recently got connected with and was introduced as the best connector out there. He’s creating the most profitable JV partnerships with his systematic way of connecting others. What’s really cool about this is we are all surrounded by opportunities, and many are not always super obvious. That’s the power of having a system and in this case, you can set that up in your life, by connecting with people who have systemic follow-ups which can turn into a potential revenue source, affiliate partners, or just for connecting sake. Charles is going to dive into all the systems he lives by, some awesome hacks in regards to following up with your contacts and JV partners, the shifts to a never-ending flow of clients, and how to not only be great at relationships but guide them to a positive conclusion for everyone. When you’re done, check out our previous episode with Michael Gerber for more insight into how having the proper systems in place can skyrocket your business and our show with Andy Hussong on how to land those JV deals. “It’s simply paying attention to who people are, what their magic gift to the world is, what are they into, where do they live and that gives you all these little entry points to provide value to them.” - Charles Byrd Some Topics We Discussed Include: How to get a network going if you do not already have that community The Invisible Pitch What to say in a message to a potential connection without sounding spammy How Charles is able to close a JV deal in 20 minutes How to approach networking without having a podcast so people feel comfortable How to avoid the reciprocation trap How Charles made a huge connection at Burning Man The Power of the Ping! Resources From Charles Byrd: PureJV.com Clarity.PureJV.com - to book a call References and Links Mentioned: Asana Vidyard Loom The Brain Newton Cloze Evernote PureJV.com Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. A Repeatable Process To Land JV Deals - Andy Hussong Systems Are Everything, Stupid - Michael Gerber

Welcome back to another Therapy session! We are psyched to talk about some recent changes that have come about and how our perspectives have changed. We have a new brand that we are launching which will really open up our business, and are super excited to share it with you. We’re going to give you a little history of how PodHacker came about, some of the iterations, how we are doing this launch which we are approaching from a completely different angle, as well the lessons we are teaching in our membership, a look inside, and our goals for the future with this new brand. With PodHacker, you will be able to see behind the curtains of our business, how we get our equity deals, grow a community, monetize the show, connect with big influencers, as well as a host of other tactics. We also plan on bringing in amazing guests on a monthly basis, who are the best of the best and will present high-level content to our members. When you’re done, be sure to check out our conversations with Chris Benetti and James Schramko, two of our awesome friends who also chat about the beauty of membership sites. “The idea behind it was, if we can make as much money as we can make for the whole year in Q1, then in Q2, Q3 and Q4 we get to purely focus on value and doing what’s right by our customers.” - Matt Wolfe “We’re already curating the best of the best for the Hustle and Flowchart podcast, why not go deeper with them in some model, that’s higher touch and higher engagement.“ - Joe Fier Some Topics We Discussed Include: Just how many people mispronounce our names? Famous people Joe is related to and should he change his name? (send your thoughts to [email protected]) Our shortest podcast ever! What happened in Matt’s spa…. How our vision came to be How you can see behind the curtains of our business What we are reading, playing, and watching right now The latest tools we are using and love Why Matt’s house doesn’t have a roof! A ninja tactic on how to get some insta-love and a conversation with someone you want to connect with Resources From : PodHacker.com to get on the waitlist or, if it is open, sign up now. Get it soon, because we are going to close it References and Links Mentioned: Our original opening podcast for the PodHacker brand ClickFunnels DropFunnels MembersPRO Active Campaign SparkToro SuperHuman StreamYard TubeBuddy ConvertBox The Almanack of Naval Ravikant: A Guide to Wealth and Happiness by Eric Jorgenson Ask!: The Bridge from Your Dreams to Your Destiny by Mark Victor Hansen SuperBetter by Jane McGonigal Dan Harmon’s Story Circle Technique Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Reinventing The Membership Site - Chris Benetti How To Scale Memberships And Retain More Customers - James Schramko

Our guest today, is Eric Siu who we met last year at Rich Schrefen’s event. Eric has an agency, Single Grain who works with major companies such as Amazon and Airbnb, and Uber. He also has a content intelligence software called ClickFlow which basically makes you look like a genius. He’s a partner and co-host with Neil Patel in the Marketing School podcast as well as his own podcast called Leveling Up. The dude is a rockstar in marketing, SaaS, and software and he blew us away in this episode. And to top it off, he has a book coming out called Leveling Up as well, and it’s all about how to level up in life and how he’s taken his experience from gaming and even poker and has been able to apply these to business and identify these power-ups and moments in time where he realizes he can think differently which allows him to wake up each day and feel like he’s playing a game in real life. We also broke down a ton of traffic strategies, and how you can think differently on how to acquire SEO traffic in a creative way. When you have finished listening, check out our previous chats with Christopher Gimmer and Stephan Spencer for more tactics on how to go off-brand and increase traffic as well as how to succeed with 100% SEO marketing. “I don’t think that I know too much and that I’m that good and I also don’t think I’m that bad either. That’s the way I approach it and it makes it a lot easier because it keeps me humble and even-keeled. The moment you start to think you are amazing, the moment you start to become too full of yourself - that’s when things start to fall apart.” - Eric Siu Some Topics We Discussed Include: How to approach things with a beginner’s mind The power of the podcast once again and how’s it’s lead to great, free education, lifelong friendships, and networking with amazing people Why you don’t want to jump the gun and insist your child stop playing all those video games How being persistent led from a fledgling podcast to a successful marketing agency Why Eric’s agency switched their focus and how they are succeeding current day Lessons learned from the poker table How to reframe things to increase your power Growth principles for long term thinking Alternate ways to make money from affiliate marketing without being an affiliate Resources From Eric Siu: LevelingUp.com Find Eric on Twitter or Instagram ClickFlow Single Grain Agency References and Links Mentioned: MicroAcquire.com QuietLightBrokerage.com Roland Frasier’s EPIC challenge Gary V’s How To Create 64 Pieces Of Content A Day Eric’s YouTube Channel Marketing School podcast KingSumo The Almanack of Naval by Eric Jorgenson Your Music And People by Derek Sivers Breakthrough Advertising by Eugene M. Schwartz The 16 Word Sales Letter by Evaldo Albuquerque Let My People Go Surfing by Yvon Chouinard Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. The Founder Of Snappa Shares His SEO Secrets - Christopher Gimmer The SEO Mistakes That Everyone Is Making - Stephan Spencer

We're coming back with another bonus Saturday episode with an expert friend of ours... This time we're talking about Clubhouse... ya know, the semi-exclusive social media network driven by audio. There's a reason why Clubhouse is blowing up and you're hearing everyone from smart marketers to A-list celebrities are using it to connect and share. Our friend Deb Cole wrote the ULTIMATE GUIDE to Clubhouse and we're bringing her here to chat about how to leverage Clubhouse in your marketing. Grab a copy of the new book here: http://Clubhousebook.com​ We'll cover a ton... everywhere from: What is Clubhouse? Why should I be on there? How do I leverage the app to grow my business? How do I get an invite to Clubhouse? How do I get followers? And much more... To watch the livestreams when we do them live, make sure you join the communities... Facebook Group: http://FlowchartGroup.com YouTube Channel: http://HustleAndFlowchart.tv Enjoy!

We have Dan Norris on the show today, and he’s someone who has accomplished quite a lot, with a somewhat different approach to marketing. He focuses on four core pillars: branding, community, storytelling, and content marketing. In this episode, we do a deep dive into all four of those. After founding WP Curve, which was subsequently sold to GoDaddy, Dan started a new venture, Black Hops Brewing in Australia. You’ll hear Dan discuss how he has created one of the biggest and well-known brands in his country (voted the #1`craft brewery in Australia), all with basically no ad spend. There’s a similar thread in the way he’s marketed both his WP Curve brand and his craft beer brand, and it all comes down to his concept of Compound Marketing, which is also the basis behind his new book. When you’re done, check out our conversation with Lisa Cherney for more content strategies and how to be real to your audience even if that means being putting off others, and get some advice from Anthony Constantino, who also runs a super fun company that really resonates with his customers. “It helps to take this approach where you’ve got these things compounding behind the scenes without you necessarily having to do a whole lot. I see our competitors buying billboards and doing paid ads and I’m glad we don’t have to do all that.” - Dan Norris Some Topics We Discussed Include: Taking a bath in beer? (it does wonders for your hair) How to promote a unique beer so that it sells out Why too much advertising can actually a bad thing Drink Dan’s brew and tag us and Dan! Putting together a good story for your brand Why Dan gets so much traction with basically no ad spend Giving up all the information for free! Thinking about collaborations? You’ll wish you’d done it sooner after listening after this Power and momentum behind the flywheel Creating a powerful brand even before the brewery was even opened Resources From Dan Norris: BlackHops.com/au References and Links Mentioned: Compound Marketing The 7 Day Startup The Content Machine SparkToro Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Culture + Simplicity = Sticker Mule - Anthony Constantino Why Being Yourself Is The Best Business Strategy - Lisa Cherney

Today’s episode with Julie Adams is a real mind bender and we love that Julie has a thriving affiliate business, while also keeping it simple. We talk about her goals of retiring early and she dissects her entire business model as she’s an open book. Julie’s business model is so tactical and you’ll be able to take her way of thinking and apply even parts of it to your own business. She just wants to make sure she is showing up on Google without worrying about Facebook ads or even email lists. She’s just sticking to keeping it lean, mean and profitable. Julie has a small portfolio of these sites, which are doing great, and it’s really smart how diversified she is. She discusses how she manages the content, the three most important things to have dialed in on your site, what type of time frame you should look at, how she gets her sites ranks, what to do to get backlinks, as well as how to approach affiliate offers and how to get a higher commission right off the bat. Once you’re done listening, be sure to check out our chats we mentioned with Nate Broughton and Matt Diggity. “Google is able to understand language at this point, so if you answer the question in a sentence format, they are able to better understand.” - Julie Adams Some Topics We Discussed Include: Julie’s relatively small portfolio of affiliate sites that will bring her enough money to retire in style Whether you should buy a older domain or a new fresh one to start off The three most important things that no one should overlook When you can expect to get out of the sandbox How to increase your commission potential right off the bat Why being a little less introverted will go a long way The no brainer way to get backlinks that are quality Julie’s rule of thumb when hiring content writers Keyword research tactics and which sites to compare Resources From Julie Adams: SERP Decoder Julie Adams on Twitter References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Scale And Flip Affiliate Marketing Websites For Six-Figures - Matt Diggity How To Get Millions Of Visitors With SEO - Nate Broughton

Greg Elfrink is back for another round and he’s been working at Empire Flippers for several years now. This is the first time that he feels with 100% certainty that it’s a seller’s as of the recording of this show. There are so many opportunities now for sellers and a lot of folks have content or media sites, but they may not want to do with them necessarily. On today’s show, we dive into all the possibilities behind both selling and buying businesses, which is the better course of action based on your abilities, why you want to set up your site to be more like a magazine as opposed to a brochure, and what you can expect for a return. We also talk about various ways to make your site even more attractive to potential buyers, how to rise above the majority of the other affiliate marketing sites out there, and what you need at a minimum level in order to put your site up for sale. When you’re done listening, be sure to check out our previous chat with Greg and our episode with Sergei & Vadim Revzin where they discuss what other things to have in place if you are thinking of starting a business to sell down the road. “The market is so flushed with cash, there are so many people getting into the space, multiples are being driven up. It’s a great time to be a seller.” - Greg Elfrink Some Topics We Discussed Include: Why media empires are so valuable right now How to proceed, if you are starting out Why selling a site that has problems with Google may be a good thing Thinking about buying a “smelly site”? It’s not a bad idea! You never want to sell your site based off this one important thing The power of content that a lot of marketers do not understand Check out this hack to find a content manager for your site Medieval swords, soldering equipment and red ovens Beating out Super Bowls ads for audience reach A new business model that you’ve never heard about before in our space Resources From Greg Elfrink: Empire Flippers.com/capital The Opportunity Podcast EF Capital References and Links Mentioned: Investor Ivan - and many more investor profiles Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. What Venture Funds Look For In Businesses - Sergei & Vadim Revzin How To Buy and Sell Online Businesses - Gregory Elfrink

Marley Jaxx is on the show today, and she is a content marketing, storytelling, YouTube, and branding expert ninja. Listen in as you’ll hear all about her paid challenges she holds where she’s walking people through these bite-sized chunks of content that leads them to a graduation event, which turns into a high ticket paid offer. If you are curious as to how the challenge model works, she breaks it all down here and you can see how a product can be sold at a low ticket price, but then how that turns into a high ticket offer. We also chat about what she uses for her frameworks in her storytelling, how she uses proprietary ideas to build her following and keep people tuned in to the end, even creating super fans that sign up for the challenge again and again. There are a lot of strategies packed into this one, and after you’ve listened check out our previous shows with Pat Flynn and Gideon Shalwick for more insights on how to build super fans and using video for your content. “You have to bring your audience on the journey, even when it’s hard. When you hit rock bottom, that’s when they need to see you the most because when you are on your up they are going to be cheering you on and say ‘I got to witness that and be a part of that’, and that’s going to create your relationship which is going to lead to your sales.” - Marley Jaxx Some Topics We Discussed Include: Why you need to “Stop The Pop!” How to set up your proprietary mechanism in your challenge How to space out your content into bite-sized chunks and save the best for the last Knowing your value ladder before you even start Who is Elsa and why we are talking so much about her? More insights into the Clubhouse app! How to get people to stick with your challenge to the end Creating raving fans Positioning your hook, story, and offer The perfect challenge length Resources From Marley Jaxx: Infinite Cashflow Blueprint Infinite Video Impact Challenge Follow Marley on Instagram as she’s very funny while being educational too @MarleyJaxx (and on YouTube and Clubhouse as well) References and Links Mentioned: Ride Of A Lifetime by Robert Iger Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Strategies To Turn Followers Into Superfans - Pat Flynn Video Hacks For Creating Easy Content - Gideon Shalwick

The new iOS14 Update has a lot of marketers freaked out. It even freaked out Facebook, who took out an ad in the New York Times about how Apple is making life harder for small businesses. In this bonus Saturday episode, we chat with data-scientist, Mario Filho, about what's happening and what it means to us as marketers. You'll likely see more of these shorter but timely episodes pop up from time to time on weekends. These are bonus episodes. There are no shownotes and no action guides on these. These are purely bonuses for those that subscribe to our feed on a podcast app. To watch the livestreams when we do them live, make sure you join the communities... Facebook Group: http://FlowchartGroup.com YouTube Channel: http://HustleAndFlowchart.tv Enjoy!

Today we are talking with John Warrillow, who has written three books - Built To Sell, The Automatic Customer, and The Art Of Selling Your Business. These books cover the basics of how to design your company so that it can be sold in the future, generating revenue from your business, and how to finally make that exit happen. During our chat today, we talked about how to set up your business, why you want to have recurring payments as opposed to a lifetime offer, and how to build a business to potentially scale and exit if it’s built on the back of an influencer or personal brands. We cover a lot of ground in this episode and this is a great conversation for our listeners as a lot of folks are building fan bases, thinking about the marketing side of it, and building traffic to them. This is a great conversation to consider what makes up the value of your business, regardless of whether you are going to sell or not. When you’re done get some more advice about selling and acquiring businesses from our conversations with Carl Allen and Dan & Joe Kalis. “You should focus on branding products in your overall business. So there’s this concept of service providers, coaches and consultants productizing, and it’s the process of making your service look like a thing, ideally making it run as its own entity on an automatic or recurring revenue cycle.” - John Warrillow Some Topics We Discussed Include: Who else wants a “sailboat business”? (putting your feet up while enjoying the view and people are sending you checks) Dissecting how Elon Musk runs his business Best tactics if you are a digital marketer Building a brand into your business so you can eventually walk away What’s a trojan horse got to do with your marketing? Subscriptions models vs. launch models The biggest mistake people make when trying to build a recurring business model and how to get around that Why having a monthly payment model beats the one time, lifetime payment How to deal with subscription fatigue Resources From John Warrillow: Built To Sell The Automatic Customer The Art Of Selling Your Business BuiltToSell.com BuiltToSell.com/Selling - Get some free gifts when you buy the book References and Links Mentioned: Lost And Founder by Rand Fishkin Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Boost The Salability And Valuation Of Your Company - Dan & Joe Kalis How To Buy Businesses Without Putting Up Any Money - Carl Allen

Marx Acosta-Rubio joins us today for yet another episode and he’s probably the smartest guy we know when it comes to doubling your income and increasing your revenue while also taking more time off to do the fun stuff. We go very deep as always, as he lists out all these amazing tools and principles, such as the Hawthorne Effect, the Getting Things Done principle, the 80/20 rule, the Vital Three, and many more. Then, because he’s read so many books, he’s distilling information from these foundational books and wraps them up into a process that you can apply to your business and your life. The goal here is to double your income to yourself while also doubling your time off. Even though this is counter-intuitive, the more you contain your work time, and plan for trips and/or fun stuff, that’s going to allow you to focus on the core things you need to get done to achieve what you want to achieve. We cover six specific principles in this episode that you can apply, and you’ll see how when you tie them all together, it’s both possible and something special. After you’ve listened, be sure to check out our conversations with Dr. Steve Ruden and David Allen for more information on havening and how to change your habits to get things done. “That’s one of the tricks and how we do that is when the only thing on your mind is the only thing on your mind, and you are aware of that, then time slows down.” - Marx Acosta-Rubio Some Topics We Discussed Include: How to slow the day time so you can put a week’s worth of experiences in a day Wise lessons from Bruce Lee The 3 laws that need to be invoked to really move the needle How to get yourself out of your business plateau The Power of Three A walkthrough of Marx’ day and the keys elements to starting off your morning right The $1,000 a day question we ask Putting Parkinson’s law into play as you work The three steps for delegation and which one to use when Really thinking about the love strategies for those close to you Dealing with more dangers and more opportunities ahead Resources From Marx Acosta-Rubio: You can reach out to Marx at: [email protected] References and Links Mentioned: Unreasonable Success by Richard Koch Getting Things Done by David Allen Wim Hof breathing method Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. This Science-Backed Exercise Can Rewire Your Brain For Success - Dr. Steve Ruden How A Simple New Habit Will Change Your Life And Reduce Your Stress - David Allen

We have been using the Clubhouse app for just under a month now, and we are super pumped about the platform. There’s a bunch of high-level folks in there, talking about some of the rawest and open things about their business. In this episode, we are going to deep dive about Clubhouse, what we like about it and don’t like, where we see it going, how we see using it as marketers and podcasters, and tactics on how you can grow your own audience in the quickest way possible. We also chat about some of the cool things we have going on in our business, some future opportunities which we’d love to get your feedback on, and the breakthroughs and shifts in thinking which we have experience and that can apply to your own business as well. After you have listened, check out our previous chats with Nic Peterson and Justin Schenck where we discuss how to make the right connections and grow your audience along the way to your biggest goals. “Usually the most connected people are popping in on the platform now... the sooner you are in there, the faster you can get connected with people you might not have chatted with in a long time.” - Joe Fier “Early adopters still have this ability to get great user names right now. Can you imagine getting @podcast or @marketing on Twitter?” - Matt Wolfe Some Topics We Discussed Include: An intro to Clubhouse and how to use it if you are just starting out From bitcoin to parenting to micro-dosing, there’s a room for everyone Connecting with venture capitalists, actors, and authors How to get an invite to the Clubhouse Why Clubhouse is better than Zoom What the venture capitalists say about this new app How to be strategic about who you recommend to the platform What you want to include in your bio How to leverage the level playing field of Clubhouse and grow a following from day one How to use Clubhouse to pitch your product Our thoughts on whether Clubhouse is going to kill podcasting Caviar, Paris Hilton & hanging out with celebs What’s ahead in our business and the potential opportunities for us to work with you References and Links Mentioned: Be sure to follow us on Clubhouse: @MattWolfe & @JoeFier Reserve your Clubhouse user name if you haven’t already Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners and get your fat discount! How To Define Success To Reach Your Goals Faster - Nic Peterson How To Build A Platform And Connect With Anyone - Justin Schenck

André Chaperon is a legend in our industry and had one of the first info products we ever bought, which was a product that started out his journey to become one of the leaders in this industry. He and his partner, Shawn Twing join us today, and in the first part of this episode, we talk a lot about their concepts of emergent marketing and the durable business model, which has specific elements to it, that they teach. This includes things like how to get customers and when to give value for free as opposed to when to charge. We also couldn’t pass up the opportunity to talk about how to do email marketing better, how to tell better stories in your marketing, how to improve your email writing and how to do segmentation. We get in the weeds and talk about the tactical elements of what makes everything they are doing work well. When you’re done, check out our talks with Sue Rice and Travis Ketchum to round out your email marketing knowledge. “Marketing is a long game, and most people buy between months four and eighteen. Once you know that, you re-engineer your thinking for the long game. ” - Shawn Twing “That creates an interesting dynamic where we are always sharing our best thinking with them, and as a result, stuff happens. So we are always doing this with the audience and they are always part of this journey with us.” - André Chaperon Some Topics We Discussed Include André Chaperon & Shawn Twing: The three components under emergent marketing Playing the long term game and not selling to your audience until much later down the road A cool story about writers, and chats about emojis and selfies How to be the person who stands out in the room Lessons from their Black Friday promotion which you can implicate any time of the year Bringing your customers alongside your journey every step of the way Email segmentation tactics - you know you need to do this with your list The balance between descriptive and prescriptive course work What do Kevin Costner and Leonard DaVinci have to do with great storytelling? Resources From André Chaperon & Shawn Twing: TinyLittleBusiness.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Stand Out In The Inbox And Get 50%+ Open Rates - Sue Rice How To Get More Of Your Marketing Emails In The Inbox - Travis Ketchum

We are hanging out with Rand Fishkin today, who previously co-founded the SEO company MOZ, and has most recently started a new venture with SparkToro. This tool is quickly becoming one of our favorite pieces of software to do a lot of research. It helps us figure out what content to create around specific topics, what topics resonate around audiences, and you can literally plug in your URL or social media channel and it will kick out all this research from a variety of platforms. If you are running ads, you are probably noticing lately higher costs, fewer options, and lower conversions. We break a lot of that down from Rand’s perspective and you’ll see why it’s important to diversify from Facebook and Google if you are solely relying on those platforms. You’ll also hear us talk about what’s in store for the future with the way Google presents search results, and what you should be doing to rely less on links while building up your brand. After you listen, get some more advertising tips with Curt Maly and Tom Breeze. “The primary goal is to get people to your website and your email list because that’s the one channel you always get to own and control.” - Rand Fishkin Some Topics We Discussed Include: Perspectives on the zero clicks search problem Checking out the Crack Shack (it’s not what you think!) How to get honed in on a specific audience that will convert better What do cookies and strange pajamas have to do with advertising? Why getting people to like and share should be your secondary goal From chicken sandwiches in your email to ground beef in your advertising to al dente pasta on Youtube, we got you covered! Which ad networks are lacking in quality and which ones you should be using Predictions of what’s ahead in the way in which Google ranks your site and what you should be focusing on in the future Resources From Rand Fishkin: SparkToro Something is Rotten in Online Advertising Lost And Founder by Rand Fishkin References and Links Mentioned: MOZ SimilarWeb Buzzsumo Full Contact Clearbit The Butt Pajamas Will Follow You Forever HelloWoofy Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Unique Facebook Ad Strategies That Are Making People Rich - Curt Maly A Step-By-Step Guide To Profitable YouTube Advertising - Tom Breeze

Salome Schillack from ShineAndSucceed.com joins us today and today we are chatting all about using Facebook ads to not only grow an audience but to grow podcasts. We like her approach because it doesn’t take a huge budget to make it happen, and she gives some great targets and metrics to look out for with your campaign. Salome also talks about the concept of getting engagement and why you don’t need to run ads with a call to action every single time. Even with your existing audience, you probably don’t need to be running ads to constantly telling them to do something and screaming for their attention. We also talk about the top of funnel and we’ve never used ads in the flow that she talks about, but she broke down some cool things that we plan on testing. She also talks about the distinction between landing view pages and clicks. That’s why we love her approach which is to just give them something to love and/or laugh at. We also talk about front-loading your ad accounts in Facebook’s eye which ultimately leads to a better algorithm and lower ad costs in the end. When you are done, be sure to check out our chats with Ryan Levesque where he goes into depth about using quiz funnels for your Facebook ads and as well as our show with Curt Maly for more strategies on how to grow your brand without breaking the bank. “The first clue as to what is good engagement content is to look at what has done well on your social feeds, look at what people have already connected with, what’s gotten people to comment, share and what is already triggering an emotion for people.” - Salome Schillack Some Topics We Discussed Include: Who knew that Joey from Friends had a social media strategy? Facebook ad account secrets? Shhhhh What to do if you have no audience yet and want to run your first Facebook ad How to revive an older Facebook or Instagram account whose engagement has dropped How to use quizzes in your funnels Growing your podcast audience with Facebook ads The sweet spot for ad costs Examples of ad content to use for multiple purposes Facebook quizzes that are tanking? Are you running one of these? Getting the basics done first before you get into the fancy tactics Resources From Salome Schillack: ShineAndSucceed.com The Shine Show Podcast References and Links Mentioned: Interact Active Campaign Help Scout Rev.com WordPress Kajabi Searchie.io Riverside.FM Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Force Facebook To Give You Cheap Opt-ins - Curt Maly 10x Your List Growth Using Quiz Funnels - Ryan Levesque

We always love chatting with Pat Flynn, and in this episode, we discuss how to build super fans in your business, how to grow an audience ethically, how to promote affiliate offers to your audience and make good money through affiliate marketing in a very ethical way that makes customers actually thank you for doing it. Pat also discusses how he has been able to build a successful building with a great, appreciative audience without the need to run a ton of ads and self-admittedly not having the best SEO on his website as well. We also talk to Pat about how he got involved in some of the deals he has equity in. He’s not just an affiliate for products such as ConvertKit, Lead Pages, Teachable and Samcart, he’s also an advisor and gets some sort of revenue share. So we dive into how he has been able to leverage his podcast to then get involved in these equity and advisory deals. When you have listened, be sure to check out our previous chat with Pat and our conversation with Lisa Cherney for more insight on how to give insane value while being real to your audience. “With affiliate marketing, it’s the easiest way of starting to generate an income because these products already exist, people out there are already buying them, you just have to be the person that people trust to make that recommendation to them.” - Pat Flynn Some Topics We Discussed Include: “Fannels” and how to ramp yours up (and no, we are not talking about soft pajamas!) The amazing result you can get in under three years which will set you up for success How Pat pivoted during the last time we had an economic downturn which changed his life forever How to get great fan engagement and healthier all at once! Tactics for when you are first starting out with affiliate marketing How to stay passionate about the same topic for years Common mistakes Pat sees on websites and how to differentiate yourself from the pack What ‘What’s Up’ tactic that will make you really stand out The pyramid of a fandom and why you should turn that funnel upside down Resources From Pat Flynn: 123AffiliateMarketing.com Smart Passive Income PatFlynn.com References and Links Mentioned: Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Affiliate Marketing Through Insane Value - Pat Flynn Why Being Yourself Is The Best Business Strategy - Lisa Cherney

On every episode we’ve had where we talked about YouTube, we don’t think there’s ever been a show where TubeBuddy is not mentioned as part of the tool stack. Rob Balasabas is a Brand Evangelist and Partnership Manager for TubeBuddy and today we are chatting about such things as how to approach YouTube as co-creators, how to use TubeBuddy to analyze your channel as well as best practices for the all-important thumbnail. We have been using TubeBuddy ourselves and it’s a rock-solid tool to help you grow your YouTube channel. Rob even talks about how he was able to grow his own personal channel and tips that you can use if you have a new channel yourself. There are so many cool tools within TubeBuddy that even we were not aware of, and in addition to the tactics we cover, one of the most fascinating parts that we discuss and which comes into play with YouTube is how media, in general, is changing and how well-known media personalities have evolved. After you have listened, be sure to check out our chats with Sunny Lenarduzzi on how to build a world-class brand on YouTube and with Aaron Biblow & Triston Goodwin and their awesome Video Flywheel strategy. “It’s such a level playing field now...something like 88% of the content consumed on YouTube are influencers or individuals, not from big brands.” - Rob Balasabas Some Topics We Discussed Include: How celebrities have changed over the years and the new celebrities of this age have come to be How TubeBuddy helps you grow your channel, even if you are brand new The future of using AI to monetize your channel How to collaborate with other people on the platform for mutual benefit Growth tactics to bring a new channel up to speed How to avoid “pod-fade” YouTube impressions vs. CTR and how to increase both What to put in your descriptions and what to say to viewers to check out your links How YouTube has leveled the playing field for content creators Resources From Rob Balasabas: HustleAndFlowchart.com/TubeBuddy TubeBuddy YouTube Channel Rob’s personal YouTube channel References and Links Mentioned: Active Campaign Vidcon The Odd1sOut channel Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. The Video Flywheel Strategy for YouTube - Aaron Biblow & Triston Goodwin How To Build A World-Class Online Brand With YouTube - Sunny Lenarduzzi

Today’s show with Shaqir Hussyin left a deep impact on us. We were totally lit up about the concepts we learned! Shaqir is a guy who thinks on a whole different level that’s bigger and clearer and has his priorities straight on how he engages in business. He focuses on the right priorities, and he’ll explain how he does that to get such amazing results. At the end of the day, you’ll walk away with a bigger way of thinking. Shaqir grew up with an abundant mindset which helped to take him to where he is today, coming from literally nothing to a life with multiple 8 figure businesses. He is able to turn companies into something mega huge in a short time. He breaks down his process and how you can think differently when it comes to your business, which includes concepts such as acquiring an email list without the grind. He lets us in on how you can swipe his approach and use it for your own business. When you are done, make sure you check out our other shows with David Jenyns and Michael Gerber on setting up systems to create more time and scale profits. “The secret to making this offer work is understanding that, when you have a funnel that has the ability to convert the right audience into a high ticket sale, traffic is endless and comes in abundance.” - Shaqir Hussyin Some Topics We Discussed Include: Online marketers are not the only ones who drive Lamborghinis - surprise! How a boring business model gets repeat high ticket sales Making the switch from low ticket to high ticket offers The marketplace is not as crowded as you think How to use thinking time to your advantage The beauty of partnering up and using other people’s email lists Three variations of webinars and which one is Shaq’s favorite The secret to making high ticket sales convert The one important thing to have when you are attracting customers who have a lot of money to spend Resources From Shaqir Hussyin: Funnels.com References and Links Mentioned: The Road Less Stupid by Keith Cunningham WealthAcademy.com Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. Systems Are Everything, Stupid - Michael Gerber Business Systems That Create Time, Reduce Errors And Scale Profits - David Jenyns

Today we have a special show where we are holding a simulcast with James Schramko. We have learned so much from James over the years and we also have a similar business model. He’s also got some deep relationships with his community and our affiliate business model is similar in that we prefer to build long term relationships when promoting affiliate offers. We reminisce about the first marketing events we all attended, even while still working at a job. James also tells us what is working best with his partnerships, revenue share deals, and some simple tips that lead to great customer satisfaction and retention over the years. He’s also got some great stories of both successes and failures that you can learn from. When you have finished, be sure to check out our previous conversations with James and Stephen Esketzis that we mentioned on the show. “I think that’s one of the secrets. The longer you can wait to monetize something, the more powerful it can be when you do.” - James Schramko Some Topics We Discussed Include: How affiliate marketing and partnerships are related What would happen if you become an affiliate of someone’s product line The networking event you do not want to miss James’ secret to selling cars and the story of how his manifesto got stolen How to use psychology in your selling effectively How to effectively get around the “I need to think about it” response to turn people into buyers Dealing with others who want your recipe for success Non-scalable tasks that still lead to long term affiliate income How to make the most out of revenue share deals Getting big results from a little effort Resources From James Schramko: Super Fast Results.com/30 - Work Less, Make More 30 Day Challenge Super Fast Business & Super Fast Results References and Links Mentioned: James’ most successful show Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. How To Scale Memberships And Retain More Customers - James Schramko Affiliate Marketing Double Header - James Schramko & Stephen Esketzis

Happy New Year’s Eve, everyone! First and foremost, we want to thank all of our listeners, folks in our membership, as well as our business friends and partnerships, and anyone else that has been a part of our lives for making this year truly amazing! We look forward to continuing to provide awesome content, tactics, and strategies to get you where you want to go in the years ahead as well as working with those we have partnered to carry on our mutually beneficial relationships. This show is our season finale, not only in the respect of what was a crazy, unexpected year, but also the last episode and a wrap up for us, as well. What a year we’ve all had, indeed. On today’s show, we wanted to talk about some of our accomplishments this year, some of our takeaways and lessons from the past year, as well as our plans for 2021. Here’s to our mutual success in the year ahead and we appreciate you! After you have listened, be sure to check out the previous shows we mentioned that discuss working with some of legends of online marketing as well as a big thank you on our 300th episode to all that have helped us get to where we are today. “How do we combine these resources and get a little win-win in the middle? Let’s stop figuring out how to grind all the time, to build pages, to drive traffic, and optimize SEO. Look for people that have already built assets, in the form of audiences, software, and amazing trainings that are available. Find these people and just try to tie assets together and be the middleman of these asset connections.” - Matt Wolfe “I hate flying. It sucks to fly when you are tall.” - Bonus Quote From Matt “It’s our biggest source of warm leads that are coming to listen to this show...and it’s a great strategy to spread your brand and awareness and connect with people in a way that’s more than just an ad shouting at a bunch of targets on Facebook or Instagram.” - Joe Fier Some Topics We Discussed Include: Pop Quiz: How many appearances did we make on podcasts and virtual summits in 2020? Tune in to find out! How we prepare for our presentations What to and what not to do if you also have a podcast where you interview guests Thoughts from a super crowded room (pre-pandemic, of course!) Our hitlist and takeaways from our events and speaking opportunities from 2020 What we each hold at the highlight from this year Our presentation hack of how we figure out what we are going to talk about What is like being Elton John on guitar? Our favorite podcasts and tools of the past 12 months Why you want to learn about the tree trunk and not jump into the leaves The books we’re reading right now, the ones we often refer back to as well as some very interesting YouTube channels References and Links Mentioned: Podfest War Room Members Pro Valher Media Majik Marketing JayAbraham.com CEO of NO by Andrew Wilkinson Unicorn Equity Trip Mode Breathworth app Alex Charfen’s Momentum podcast Cloze What South Park Teaches Us About Economics - Wisecrack Edition Who, Not How by Dan Sullivan The Courage To Be Disliked by Ichiro Kishimi & Fumitake Koga Love Yourself Like Your Life Depends On It by Kamal Ravikant Almanack of Naval Ravikant by Eric Jorgenson Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. Behind-The-Scenes with the Legends of Online Marketing The People Who Got Us Where We Are Today

Today we have Joshua B. Lee, who runs a new venture called Standout Authority. He has a lot of experience and knows what to do with traffic having done this for legends in the marketing space for years. On today’s show, we are chatting about how to get engagement on LinkedIn and get real people to listen to you. We are diving back into LinkedIn lately ourselves, and on this show, you’ll hear why that is, and get some real a-ha moments as we did. Even if LinkedIn isn’t your jam, Joshua talks about the human algorithm and how he connects with folks in a unique way. He has a strategy to get into their world and figure out ways to collaborate or get them as a client, so it’s definitely applicable everywhere. The dopamine hit is that initial conversation, and your value isn’t in likes but is in having a good conversation with people. Josh has definitely been on the other side as well, and we chat about how to really connect on LinkedIn without the dumpster fire full of spam. Plus, if you have an older account you don’t have to start over, and we talk about ways you can revitalize it. When you’re done be sure to check out our conversations with Will Wang and Josh Turner for more insight into how to leverage LinkedIn to improve your business relationships, how to grow a following organically, and how to use LinkedIn groups. “There’s no B2B or B2C, there’s only H2H - Human to Human.” - Joshua B. Lee Some Topics We Discussed Include: Avoid doing these specific things on LinkedIn, especially if you do not want to be banned The 10/20/70 content rule What your SSI score is on LinkedIn and how to improve it Why you want to include your job from high school on your profile How Josh was able to close a multi-million dollar deal with the help of Sales Navigator From buying selling traffic for MySpace to starting over again by moving back home with his folks How to get out of your home office “prison” and be completely open to your surroundings How talking like a 5th grader will improve your connections Examples of what to say when you are first connecting with someone - without being sales-y. Resources From Joshua B. Lee: StandoutAuthority.com LinkedIn Authority Accelerator References and Links Mentioned: Hemmingway app LinkedIn Sales Navigator Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. The Cold Outreach Strategy Guide - Will Wang A LinkedIn Strategy Guide - Josh Turner

Matt Diggity joins us today for a real, in-depth, tactical show about affiliate marketing. He’s the founder of Diggity Marketing, Leadspring LLC, The Search Initiative, Affiliate Builders, The Affiliate Lab, and the Chiang Mai SEO Conference, and is probably one of the most, if not the most successful affiliate marketer that we know. He breaks down his exact formula on how to pick which niches to go into, how to figure out the best content to write, the ratio of valuable content to content that pitches your offer, how he drives traffic using SEO, and as well as how he builds these affiliate sites to flip to gain over a 40X earning. So listen in as he’s going to give you a deep dive into his entire process around affiliate marketing, and when you’re done be sure to check out our conversations with Larry Ludwig and Gregory Elfrink for more tactics about affiliate marketing and selling websites. “In the market places, this is just recently, we are seeing multiples go up to 40-45X profit. If you get a website making $10,000 a month, you can sell it for $450,000 right now.” - Matt Diggity Some Topics We Discussed Include: Examples of good niches to start out with when creating affiliate sites How to find a good copywriter and vet them out Best ways to optimize your site when selling for the biggest returns How to dig out the best keywords using a swiss army knife? How to get out of the Google sandbox without digging your way out with a shovel Step by step instructions when first building your site What to create for content going forward after your site is up and ranking Ideas for who to partner up with both online and due diligence before you agree How to prove to show Google that you EAT: Expertise, Authority, and Trust Matt’s tool stack and which are his favorites The beauty of being optimized as showing up as the featured snippet Resources From Matt Diggity: DiggityMarketing.com HustleAndFlowchart.com/AffiliateLab - grab Matt’s course here with a huge discount for our listeners References and Links Mentioned: Ahrefs Surfer SEO for turning out perfectly optimized content Screaming Frog for technical SEO Hunter.io for outreach and email finding Clicky Analytics Rank Tracker Google Search Console Elementor for WordPress themes Four Hour Workweek by Timothy Ferriss Empire Flippers Cult of Copy Job Board on Facebook Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. How To Buy and Sell Online Businesses - Gregory Elfrink Selling an Affiliate Site For $6 Million - Larry Ludwig

On today’s show we nerd out on a tool we have been using lately in a small way, but there’s a lot of potential with it for so many reasons. This episode is not just about the tool though, it’s all about the opportunities around you, how to do well as an affiliate, and other awesome concepts you will learn from Jordan Mederich, the man behind DropFunnels, one of the fastest-growing marketing tools on the market today. You’ll hear how he’s doing things differently and has carved his own way of solving a solution that no one else has done. As most of you know, Matt is the go-to guy when it comes to tools, and has tested so many over the years, so when he heard about DropFunnels he set it up on his own site, MattWolfe.com. As far as page builders, it’s been the easiest for dialing in the look you want, from any of the other ones so far. Besides talking about the tool’s features, we talk about affiliate marketing, trends in business, how to scale and do it in an effective way. After the show, make sure to listen to our previous episodes with Taylor Welch and Ryan Levesque, which will give you even more insight on mindset, and how to use funnels to grow your business and use entry-level products in your funnel to drive higher ticket sales. “I realized that anyone selling anything, it doesn’t matter if it’s your product or if it’s an affiliate product, often affiliates sell it better than the person itself.” - Jordan Mederich Some Topics We Discussed Include: Shooting green screen videos in a closet - can you relate? When you realize what you are doing is not the right path for you What do you get when you mix chocolate and broccoli in your business? Keeping up with customer’s requests with lightning speed The real top of funnel that you may not be thinking of The rules of 3’s and 10’s and what to do when you get to $5K a month (which probably is easier than you think) Why you want to think like a bison in a storm The reasons your Facebook ads may be shut down and how to get on Facebook’s good side Why WordPress is vital to your business Resources From Jordan Mederich: HustleAndFlowchart.com/DropFunnels Free DropFunnels group on Facebook References and Links Mentioned: Ready, Fire, Aim by Michael Masteron Web Of Trust Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. How Inexpensive Products Drive High-Ticket Sales - Taylor Welch 10x Your List Growth Using Quiz Funnels - Ryan Levesque