Hustle & Flowchart: Mastering Business & Enjoying the Journey

Chris Guerriero has built several companies of his own and is an advisor and investor in many more. Business owners around the world have come to rely upon Chris when they require an edge to breakthrough growth obstacles. In this episode, we learn how Chris, who had a successful health club leading a large team of personal trainers, caught the eye of internet marketing gurus as he was able to get his first book out into the masses, selling 60,000 copies in the first 60 days. He’s also grown teams, culture, and business systems that yield multi-million-dollar companies. During his career devoted to health, wellness, and business growth, Chris has built four 8-figure businesses of his own and helped generate millions in revenue for his clients. Through all this, he’s able to manage his time very wisely and discusses how he breaks down his day to day tasks with precision as well as what the right and wrong things to focus on to help your business scale extensively. You’ll also hear how Chris effectively bridges the gap between the online and offline marketing worlds for massive success. When you are done, make sure you check out our other shows with Roland Frasier and Carl Allen on acquiring and scaling other business and making the right deals. “If you talk to people in the words they use, there’s a level of trust that’s immediately associated with you and your product, and conversion becomes infinitely easier.” - Chris Guerriero Some Topics We Discussed Include: How to get on radio utilizing unused radio spots How Chris got his book in hundreds of thousands of hands right off the bat A unique path Chris took during his book launch to get the attention of the marketing gurus What to include in your books to sell even more to your customers (and those who haven’t even purchased anything yet) Some unique offline tactics that get your name out How to use remnant advertising for higher conversions than standard ads Ninja tactics to create postcard headlines Key things to look for when acquiring a new business How to test physical products ahead of time to assure they will resonate The formulaic approach to how Chris breaks up his work and advising days And much, much more! Contact Chris Guerriero: ChrisGuerriero.com Take the test on Built To Grow Review to find out what you need to focus on to fix to experience significant scale along with lots of great solutions References and Links Mentioned: Get the EGP Letter here Our podcast with Roland Frasier And our podcast with Carl Allen The One Thing by Gary Keller Managing Oneself by Peter Drucker Maximize Your Metabolism by Chris Guerriero Club 28 - Chris’ consulting program ChrisGuerriero.com Pretty Links What is remnant space? Listen to this episode to find out how to access it the right way

Sam Khorramian is a serial entrepreneur, investor, and speaker. He co-founded Big Block Realty which has made an appearance on the Inc. 500 list of fastest-growing companies three years in a row and would have been on this year as well (but he didn’t fill out the paperwork). His company is currently the fastest growing real estate company on the list. In this episode, not only do we discuss the real estate biz and how Sam’s business stands out from the typical brokerage firm, but we talk about dealing with anxiety and depression, circumstances that we don’t often discuss but should as entrepreneurs. Sam references some great thought leaders and gives advice on how he works around these issues. Listen to Sam’s advice on one of the best ways to invest in real estate, especially if you do not have a large chunk of capital upfront as well as the marketing tactics that have helped catapult his business and persona into the spotlight. When you are done, check out our other episodes with Scott Carson and Cory Boatright for additional insight into crushing it with real estate. “In business, you should definitely seek counsel and learn from people that know more than you, but in terms of your goals and what you believe to be possible, you should only believe yourself. ” - Sam Khorramian Some Topics We Discussed Include: How to get into real estate if you are just learning How to deal with anxiety and depression as an entrepreneur Personal branding tips How a discussion with Richard Branson helped change limiting beliefs Sam’s internal company incentives How to stand out from the competition One thing that will change your mood immediately Using gamification in your business Best practices for dealing with real estate syndication companies And much, much more! Contact Sam Khorramian: Big Block Realty Facebook And on Instagram References and Links Mentioned: Get the EGP Letter here Entrepreneur Magazine articles related to depression The Closing Table group Sam runs with Roland Frasier and Perry Belcher. Joe Rogan’s interview with Elon Musk Billy Gene Marketing Cory Boatright Nine Oak Investments Grant Cardone HomeBrewAcademy Three Feet From Gold by Greg Reid 10X Rule by Grant Cardone Think & Grow Rich by Napoleon Hill The Ultimate Sales Machine by Chet Holmes Four Disciplines of Execution by Sean Covey Delivering Happiness by Tony Hsieh The New Gold Standard by Joseph Michelli The One Thing by Gary Keller & Jay Papasan Out episodes with Scott Carson and Cory Boatright

Jeff Vacek runs IPrintAndShip.com and is our main print fulfillment dude. In this episode, we talk about a host of different ways to better leverage physical products to increase your sales. He’s a jack of all trades and his print on demand business encompasses all aspects, from a variety of fulfillment products to the customer service side of things, even handling such tasks as building a Shopify store for you. Listen in as we talk about how to not only increase your conversions but lower your refunds and cancellation rates with some very simple product ideas. Sometimes it can be as simple as repackaging your information into a physical book. Jeff has quite a few ideas and has extensive experience with information products himself, as he previously built a $12 million dollar info publishing business. If you think to offer your customer base a physical product is too hard or expensive, you’ll want to listen to this entire episode, as you’ll learn just how hands off this process can be. After you get your mind reeling with the possibilities, check out our other episodes with Steve Sims where we talk about gifting ideas as well as our episode with Doberman Dan who discusses his own success with a printed newsletter. “It’s amazing in this digital age, how much sending people physical stuff can explode an online business in a lot of different aspects.” - Jeff Vacek Some Topics We Discussed Include: How to leverage physical products to increase your retention members How to use swag to get better conversion rates on the products you already sell How to keep people from canceling your recurring product sales Ideas on what we are doing right now with our podcast to keep the communication going Some really clever product ideas you would never think of Costs involved with the various physical products Jeff produces Best practices when starting out with this leverage model to test ideas How to use physical things to entice people to come on your podcast A few simple steps that will get you on your way to a product offer with minimal effort So many other amazing possibilities behind selling products How simple it is to add this option to your current model And much, much more! Contact : IPrintAndShipStore.com - if you find something you like on there, reach out to them and they’ll see what they can do for you IPrintAndShip.com References and Links Mentioned: Get the EGP Letter here Our episode with Steve Sims where we talk about gifting ideas And our episode with Doberman Dan Yanik Silver ClickFunnels 2 Comma Club Award Shopify Woo Commerce InfusionSoft Dan Kennedy’s lumpy mail ideas ClickBank

Richard Lindner is the President and Co-Founder of DigitalMarketer, an industry leader in global digital marketing education. He is also an enthusiastic and engaging public speaker who prides himself on his ability to unpack the complexities of building and scaling the modern business. In this episode, Richard discusses his role at DigitalMarketer and the fun-filled night that led to a host of ideas between himself and Perry Belcher as well as a need to refill all the napkins at the bar. He also reminisces about the first corporate job and what led him to walk out on day one. Richard has a keen business sense as well as vision and leadership qualities which you will realize as he delves into how he leads his team and employees. He also offers some insights as he gives Joe and Matt advice for one of their own business ventures. When you are done, check out our other episodes with DigitalMarketer rockstars Roland Frasier and Molly Pittman. “Sometimes that opportunity is so big and the need it there. While you always have to gauge opportunity costs, sometimes we put too heavy a weight on that opportunity cost, when we don’t really know how big it could be” - Richard Lindner Some Topics We Discussed Include: A host of important questions businesses should ask themselves to think bigger What the future of vision of DigitalMarketer is going forward Tips on how to lead and motivate employees A crazy idea from a current event that led to a new online business What motivates today’s workforce (and it’s not what you think) How to both aspire to be more while also accepting what you have now The importance of the Monday meeting How to balance entrepreneurship with the potential chaos The benefits of the ICE System and its impact on decision making Defining roles of the visionary and implementer in your business And much, much more! Contact Richard Lindner: DigitalMarketer Praxio for a free trial to learn how to implement employee training as well as document the important things in your business References and Links Mentioned: Get the EGP Letter here Our episode with Roland Frasier You Squared by Price Pritchett Growth Hacking by Sean Ellis Rocket Fuel by Gino Wickman The Five Dysfunctions of a Team by Patrick Lencioni DigitalMarketer Traffic & Conversions Summit ICE System War Room Praxio Online Marketing Institute Our episode with Molly Pittman

Josh Turner is a Wall Street Journal best-selling author as well as Founder and CEO of LinkedSelling. He is a leading expert when it comes to growing your business using LinkedIn and has developed and refined the relationship-focused lead generation system that he now implements for their clients. In this episode, Josh will discuss all the latest LinkedIn changes, why groups are a great way to connect to prospects and why you can have a heads up on the competition using LinkedIn ads. You’ll also hear how he is using the site to obtain sales appointments for his clients as well as what to do and even more importantly, what not to do if you are just starting out or need to upgrade your current profile. Listen in as you’ll discover why LinkedIn is no longer the boring, quick to pitch site that it once was and how they are gearing up to be on par with Facebook, especially when it comes to groups and advertising. Afterward, round out your networking and LinkedIn know-how by checking out our previous episodes with Omari Broussard and Trevor Turnbull. “A lot of big brands are using LinkedIn ads and they are just garbage. They don’t understand direct response marketing. When you show up with an ad that’s far more compelling, you can do really well because the competition is not as great.” - Josh Turner Some Topics We Discussed Include: Cool tools to use in conjunction with LinkedIn How to get highly qualified leads from LinkedIn How to get targeted folks by utilizing local meetups How to grow a following organically Comparing LinkedIn advertising to Facebook How LinkedIn groups work What your profile should look like at a minimum How to do LinkedIn ads effectively How to do cold LinkedIn outreach and follow up Retargeting with LinkedIn And much, much more! Contact : Josh Turner on LinkedIn - but please include a note, saying you heard him on our podcast! References and Links Mentioned: Get the EGP Letter here A pretty sweet bootcamp you’ll want to check out Linked Selling Throwback to our podcast with Omari Broussard Our podcast with Trevor Turnbull LinkedIn & LinkedIn Sales Navigator Gary Vaynerchuk Dan Martell - connection for those in the SaaS world Connect365 Sponsored InMail GSuite products Slack Baremetrics LinkedIn Premium for added features Get Prospect

Marshall Sylver is a motivational speaker, author, and performance hypnotist who works primarily in Las Vegas, Nevada. He has billed himself as "The World's Fastest Hypnotist". He is known as the #1 leading expert on subconscious reprogramming and irresistible influence. For over twenty years, Sylver has entertained, educated, and transformed the lives of thousands of people. He is the author of Passion, Profit, and Power, and through infomercials has sold over a million copies of his personal development programs worldwide. In this episode, we talk about how Marshall was able to create an amazingly successful life for himself, starting out at a young age. You will be hypnotized by every word as he talks about the important principles of having a millionaire mindset, getting over money blocks and obtaining everything you want. Once you’ve started to get your mindset in order with this episode, check out our other shows with Ken Coleman and Perry Marshall to round it out! “When you know that you are multi-millionaire, even without the evidence of money, then there’s no angst, there’s no doubt, there’s no anxiousness. You know it’s certain.” - Marshall Sylver Some Topics We Discussed Include: How to get over your money blocks. Success traits for being a great salesperson. How Marshall was able to get his wife to ask him out on their first date by hypnotizing her at one of his events! What enlightenment means and how to live in it. Tools to reprogram our brains to think like a millionaire. A genius but simple trick he used to help teach his daughter to walk. Best practices on how to sell to your audience and how often. How to hack other people’s successes. The 3 steps to creating anything you want. And much, much more! Contact : Marshall Sylver’s site MP2M.com/webinar - Marshall’s “Missing Piece to Millions” webinar References and Links Mentioned: Get the EGP Letter here MP2M.com/webinar to check out Marshall’s webinar where he goes into more depth about these practices Conversations With God by Neale Walsh War Room Mastermind Certainty International - Marshall’s newest venture Prosperity Alliance Passion, Profit & Power by Marshall Sylver Our episode with Ken Coleman Our episode with Perry Marshall And our episode with Dr. Steve Rudin, a certified hypnotherapist Marshall’s core program Turning Point

Esther “Pinky” Kiss is deep into the world of public relations and is the founder of Born To Influence, a boutique publicity firm specializing in helping experts and personal brands get more publicity, leads, and sales. Her clients have been featured on TV, in newspapers, magazines and on some of the top podcasts in the world, resulting in millions of dollars in additional sales. She's also the producer and host of Born To Influence: The Marketing Show, where she interviews highly successful entrepreneurs and New York Times bestselling about their publicity and marketing strategies. In this episode, we chat with Esther and pick her brain about everything podcasting, media, and networking. She discusses what to do if you are just beginning, who to approach and who to avoid, as well as tips on how to promote yourself on the variety of formats, since podcasts, radio, and television all have their nuances. Listen in to Esther’s lovely accent and when you are done, check out our episodes with Andrew O’Brien and Steve Olsher for more media placement golden nuggets. “The whole point of media is to build trust and in order to build trust it’s imperative that you didn’t just buy that spot, you really are doing it based on merit” - Esther Kiss Some Topics We Discussed Include: How to get on a podcast What kinds of things you can do to help the podcasters How to get on the radio and national TV Why you want to be very careful when it comes to paid PR How to talk in sound bites How Esther makes the connection between direct response and podcasting What to do if you are just starting out How to get your televised video from a service New and upcoming things in the podcasting world Current scams and places to avoid in the PR world And much, much more! Contact Esther Kiss: BornToInfluence.com References and Links Mentioned: Get the EGP Letter here BornToInfluence.com Forbes Entrepreneur Inc. Forbes Coaches Counsel Cision TV Video Clips Brad Costanzo at Bacon Wrapped Business Take the quiz on Esther’s site to see if PR is a good fit for you Ryan Levesque Our episode with Andrew O’Brien And our episode with Steve Olsher iTunes Facebook MindBodyGreen Medium Elephant Journal. YouTube

Steve has amazing energy, personality, and advice. He’s known for doing insane stuff for people for those who don’t think it’s possible, such as setting up a dinner party in front of Michaelangelo’s David with Boccelli serenading the guests. He doesn’t put up mental barriers and has a different way of thinking. You are going to be blown away by what the stories of what he has accomplished for others and be inspired that you will be able to accomplish the same. Everything Steve has done is so impressive. As the founder of Bluefish, one of the top personal concierge services, and an expert marketer within the luxury industry, Steve is an entrepreneur in the truest sense of the word. He is well regarded within the luxury world for his innovation and down-to-earth personality. Known for his honesty, integrity and doing things “his way,” Steve creates experiences for his clients that they could never have imagined being possible. Get ready to join in the enthusiasm as Steve talks about his special way of networking and all the unique occasions that he has helped bring to life. When you’re done getting networking ideas from Steve, learn even more tips on how to stand out and make a difference by checking out our previous episodes with September Dorhman and John Corcoran “There’s also a great thing out there about karma. If you’re out there and you’re open to those opportunities, those opportunities will come. If you go out there with value, credibility, respect, then you will grow in where you are supposed to grow.” - Steve Sims Some Topics We Discussed Include: How to network with people the right way One key thing to help you on the road to future success How to find the right people to connect with The proper way to ask questions that will get you what you want Why Steve’s job is not giving the client what they ask for A great response to people’s uncertainty How one client’s experience continues to amaze him to this day How to best connect with someone using the social audit How to get deep into the minds of your clients And much, much more! Contact : SteveSims.com References and Links Mentioned: Get the EGP Letter here Sims Distillery LinkedIn Check out Steve’s client’s Journey experience Bluefishing: The Art of Making Things Happen by Steve Sims Text the word “SIMS” to 345345 if you are in the U.S. and you’ll get his emails SteveSims.com - subscribe to Steve’s newsletter and he’ll send you his Bluefishing playbook Steve’s interview with Forbes The museum where Steve created a dinner event next to Michaelangelo’s ‘David’ Steve’s “Mr. Fantasy” interview with WonderLust September Dorhman: How to Use Old School Marketing Tactics to Grow Huge Events John Corcoran: Get Comfortable Connecting with New People and Creating Opportunities

Aaron Biblow & Triston Goodwin have discovered a unique way to use YouTube for promotion, called the Video Flywheel. As the name suggests, it’s a circular funnel pattern that keeps the viewers within a loop where they are shown great information, while staying on the YouTube platform, until the very end for the offer. This process works for most everything and they have even helped a guy selling over half a million dollars of bricks on YouTube as well as helped another get a job offer within just a few weeks. Triston is the tech guy, building it all behind the scenes, while Aaron has a knack for the dynamic ideas with the process. Together they make a great team and have created a system which is now taking advantage of a platform, that has tons of traffic but is also ripe for to draw viewers into your content as the cost per acquisition is still low and the competition is not saturated. Check out this episode to see what the video flywheel is all about as well as learning tactics to set your own videos apart and be on YouTube’s good side in order to get a better, organic reach. “Our record for the client who has the most expensive offer is, we are using the flywheel to promote a $10,000 offer straight from Youtube. No upsell, no tripwire, no get on my list...just book a call, pay $10,000.” - Triston Goodwin “YouTube is very competitive, but it’s one of the least saturated places right now, especially for online marketing” - Aaron Biblow Some Topics We Discussed Include: Strategies that work with both organic and paid traffic Tactics on how to best optimize your videos Why a call to action is not always the best thing How to keep viewers watching longer Best practices on how to up your YouTube score What to include in each video for continuity purposes How to tie other people’s videos into your own for reach The one key element of any YouTube video And much, much more! Contact Aaron Biblow & Triston Goodwin: VideoFlywheel.io References and Links Mentioned: Get the EGP Letter here Vid IQ YouTube’s white paper on optimization The Game book by Neil Strauss YouTube TubeBuddy Morning Fame Rev.com Adwords Ahrefs Keywords Everywhere Keyword Shitter VideoFlywheel.io/evergreen where you’ll get a best practices sheet as well as some other goodies just for our listeners.

Ryan Levesque is the CEO of The ASK Method Company, the #1 national best-selling author of Ask, and a co-founder and investor in bucket.io®, a leading marketing funnel software for entrepreneurs. In this episode, you’ll learn how Ryan made one of the biggest decisions of his life, and how, through a series of ups and downs, he was able to choose his life work for success. Listen to Ryan as he discusses his thought process for deciding on a particular market, and how he was able to pinpoint, what he refers to as his “market size sweet spot”. Ryan also discusses his latest book Choose, which will help you avoid making the single biggest mistake when starting a business and talks about answering the all-important question: What type of business should you start? “You don’t have to be an expert to be successful, you can be nothing more than a learner teaching other learners.” - Ryan Levesque Some Topics We Discussed Include: What Ryan’s “Choose” methodology is and how it can assist you in your business pursuits How to decide what business opportunities and niches to look for Ryan’s criteria for making decisions How picking your niche is relevant to stock trading Why you don’t have to be an expert to teach a subject How Ryan uses Google Trends to decide on the potential of a business Which evergreen niche Ryan chose which still pays all his expenses today What to do if you are already in a business that needs more traction And much, much more! Contact Ryan Levesque: The Ask Method References and Links Mentioned: Get the EGP Letter here The Ask Method Bucket.io Etsy ChooseQuiz.com Google Trends Charlie Wallace ChooseQuiz.com

This is round two talking with Bob Serling on our podcast. Bob has worked with fun product ideas like skateboards and toys over the years and alongside guys like Tony Hawk. He’ll explain why it’s easier than you think to reach out to companies, big and small with your ideas and the best way to approach them, as well as why inventing is such a great side hustle for entrepreneurs. On the low end, Bob has made $30-$40 thousand a year and on the high end and as much as $1.5 million. He’s got a proprietary process that has 37 questions which will stimulate ideas and discusses how he uses this method to come up with ideas for existing products that will make them better, easier to use or simply more fun the end user. If you have any ounce of interest in inventing at all, you’ll want to listen to Bob’s take on his process and how he has succeeded without spending a lot of money upfront, hiring expensive patent attorneys or sourcing out costly prototypes. “If you are developing products, you want to jump from thing to thing. It doesn’t hold you back, it actually advances you.” - Bob Serling Some Topics We Discussed Include: Testing and having fun with invention ideas How to capitalize on your squirreling brain as an entrepreneur How to come up with an idea and sell it within days or months How to license your idea and cash out How to invent as a side hustle Finding potential people to buy your idea The specific kind of attorney you want working for you Why being a product developer is the ideal side hustle for entrepreneurs How much you can expect to make from royalty deals And much, more more! Find Bob Serling here: Get Bob’s Free 5 Part Training Program on Inventing References and Links Mentioned: Get the EGP Letter here Hustle & Flowchart Episode 46 with Bob Serling Bob’s podcast? Trade association list for research Amazon and Google Shopping LinkedIn Google News Fiverr Upwork Get Bob’s Free 5 Part Training Program on Inventing How to Be a Capitalist Without Any Capital by Nathan Latka

Todd Herman describes himself as a science nerd, sports nut, mindset geek, performance junkie, and ass kicker. We refer to him as the world’s greatest salesperson, even winning a contest by that same name. He’s got 22 years of experience in the peak performance space and has seen a lot of things come and go over that time. He has a knack for coaching people and explains how to be on your best game, whether you are in practice mode or in the real game in front of a crowd and how to get your ideas out of your mind and into the field of play. Todd also goes into depth on how the most important part of grabbing hold of your alter ego is that you want to emotionally connect with it as well as with whoever is your inspiration for your alter ego. Todd has also coached thousands of people, including top athletes, performers and entrepreneurs over the years and has helped them, sometimes on short notice, to step up their game, both literally and figuratively. He talks about his new book and offers tips on how to access your alter ego to finally become the person that you want to be. Todd encourages everyone to regain their sense of playfulness that we all had as kids in order to find the zone and tap into your preferred identity as well as creating and maintaining healthy relationships which lead to an overall and meaningful life. “When you get the flash of creative inspiration, stab it immediately, otherwise you’ll lose it.” - Todd Herman Some Topics We Discussed Include: How to use the power of alter ego and what it is How to develop your own alter ego One tactic that most people never use, but gets Todd customers for life How to turn your alter ego on and off at will How to get over imposter syndrome What Todd did as a football athlete to create a winning environment for himself Alter egos of famous people he has worked with Why participating in individual sports is even more important than team sports Why building a game plan is one of the key things to create if you are an entrepreneur How a simple pair of glasses can help banish rejection And much, more more! Contact Todd Herman: Todd Herman.me References and Links Mentioned: Get the EGP Letter The Alter Ego Effect by Todd Herman Ogilvy on Advertising by David Ogilvy International Advertising Festival Ogilvy’s contest for the World’s Greatest Salesperson. Funny videos that Ogilvy created. Todd’s winning video about the simple red brick Quality of Life Study The 90 Day Year

We’re back with another round of our therapy sessions. In this episode, we dive deep into two main things: how we turn our companion into a physical newsletter and how we get the names you see on this show and create a conversation to do advisories and rep deals, among other things. As always, we’ve been testing out a lot of new strategies and there are some great tidbits on the latest podcasting news and discoveries as well as how to drive traffic to your existing podcast. And if you don’t have a podcast yet? We’ve got that covered for you as well. In addition, we talk about leveraging your existing network as well as reaching out to people in, what we refer to as a “Dream 100” list, to expand your outreach for a win-win connection. We also talk about sites we use, books we’ve read over and over again, and the multiple connections we’ve made over the years and how we leverage our media properties in a very unique way. “The way we do podcasting is so unique from what everybody else is doing out there, we’re not making all our money off sponsors, we’re making most of our money off affiliate marketing.” - Matt Wolfe “The monetization part is where we are really putting a lot of our time and energy...so that we can go and help other companies who have a podcast monetize to a much greater degree.” - Joe Fier Some Topics We Discussed Include: Some of the cool things we are doing in our business How we are getting bigger and bigger name guests on the show How The EGP newsletter leverages this for our connections The latest news regarding Google and how that will help your SEO immensely if you do it correctly How we leverage physical mail and why it’s such a big hit Ninja tactics for follow-ups with those we connect with How one link added to their content has allowed us to network with amazing guests The different ways to monetize content which has lead to big gains in affiliate income How we retarget to potential guests for future episodes A super simple way to use your existing FAQ’s for an additional media source And much, much more! References and Links Mentioned: Get the EGP Newsletter Roland Frasier’s Business Lunch Podcast Our Dream 100 List - check it out, maybe you know someone on our list! Perry Marshall Our episode with Marx Acosta-Rubio The 3rd Door book by Alex Banayan BlueFishing book by Steve Sims Full Contact Traffic and Conversions Summit Tools of Titans book by Tim Ferris Our episode with John Assaraf You Squared book by Price Pritchett Spotify IHeart Radio Tune In Anchor Designrr

Who would ever guess that a former church pastor is now a leading authority on Facebook advertising? Twenty years ago, Nicholas Kusmich was doing just that and was looking for ways to supplement his income. So he started an online business which leads to internet marketing, creation of an ebook, and then a course. Present day, Nicholas runs intensive classes as well as runs an agency that helps businesses with Facebook consulting. He focuses on how to get someone off Facebook, what lead magnets should be used to get them on a list, and how to retarget them later. He also explains how Facebook is still the most underpriced, direct response place to advertise among all the other channels. Nicholas has great insights about Facebook advertising where he goes beyond content marketing and dives into how to create a great “godfather” offer, i.e. something so good you can’t refuse. His enthusiasm for advertising is contagious and it’s no wonder he is one of today’s leading Facebook ads strategists. “Most people ignore the cheetahs and the tortoises. Your cheetah is the trick to profits early on and the tortoise is the trick to real profitability.” - Nicholas Kusmich Some Topics We Discussed Include: How to run the ads and this episode will teach you where to send all that traffic and you’ll be good to go A resource for uploading podcast data to Facebook How to position an offer to all types of potential buyers How to mirror a campaign when using Facebook ads 4 elements to a great offer How to promote a podcast with Facebook ads What makes a great lead magnet How to make your ad costs back immediately and set yourself up for the future An important distinction of advertising on Facebook vs. other platforms And much, much more Contact Nicholas Kusmich: At The Council - his membership community References and Links Mentioned: NicholasKusmich.com/perfectadtemplate – where you’ll get his 10 step ad blueprint and a way to funnel hack his process Podsights.com Robert Cialdini NicholasKusmich.com/perfectadtemplate The podcast with Daniel Daines Give book by Nicholas Kusmich Breakthrough Advertising by Eugene Schwartz Scientific Advertising

John Assaraf is an accomplished author, internationally known speaker and entrepreneur. After struggling with health issues and run-ins with the law as a youth, his life completely turned around when he met a wise businessman who was to become his mentor. He asked John one simple question when they met, which changed the course of the rest of John’s life. Over the years he has grown five multimillion dollar companies that include real estate, software, brain research, and life/business coaching. He’s appeared in movies such as The Secret. John has a passion for teaching what he discovered about the mind-body connection, and how to harness the power of our brain to accomplish goals. He’ll also teach you how your brain is blocked from your highest potential by limiting beliefs, and how some things are buried in the subconscious that are holding you back. John has some exercises you can do to get over them, how to realize when they are coming on and how to set about rewiring your brain concepts. John goes deep with strategies and studies where he has a lot of science backing his insights. “Don’t ask yourself if you are worthy of that goal, ask yourself if that goal is worthy of your life. ” - John Assaraf Some Topics We Discussed Include: How one question changed the course of John’s life for the better How just one an hour a day of learning can create immense benefits The mind-body connection, and how John was able to heal himself How your brain is similar to a computer Simple ways to change what you say to accomplish goals Common limiting beliefs and how to overcome them John’s use of Awareness, Intention & Action A great way to start your day to help you reach your goals The Importance of cause & effect How our brain uses energy to be more efficient And much, much more Contact John Assaraf: Find John on Instagram John’s Youtube Channel Facebook fan page - John does a free 30-minute training every Tuesday morning References and Links Mentioned: Traffic & Conversions Summit Ori Bengal’s art Epigenetics You Squared by Price Pritchett InnerCise - Anyone who buys the book will get 8 videos where John will guide you through the exercises in the book. It will transform your life and get you more focused. JohnAssaraf.com John’s Youtube Channel Ignite My Brain

From an early age, Jason has been a born leader. At the age of 23, he declared to his fellow employees that he would be their boss within 5 years. After accomplishing that, he realized he was not meant to be an employee and went on to learn traffic secrets from John Reese, which enabled him to quit his job and create a business that did $3.5 million the following year. Jason has a knack for teaching others, and it was a natural transition to the creation of Amazing.com where he and his business partner, Matt Clark have taught over 30,000 students how to build a successful Amazon business. Jason discusses the difference between running your business vs. leading your business, how to effectively get to a point where you can start to outsource simpler jobs to focus on more important tasks, and how to scale up. Jason has been a successful Amazon seller for years and has great insight on how to sell on Amazon today as things are always changing on the ecommerce platform. “You have to be able to run and lead your business - don’t rely on other people, they don’t have your vision.” - Jason Katzenback Some Topics We Discussed Include: How Jason met his co-founder which led to the creation of Amazing.com. Why it’s important to have complete belief in your own product. How to scale your team up effectively and how to know which people to hire next. The formula he learned from Todd Herman on how to segment your time efficiently. Tips and insights as to what it take to be a successful seller on Amazon right now. How he was able to grab the incredible domain name Amazing.com. The important difference between leading your business vs. running your business. How to document your tasks to make it easier to outsource. How to set up an employee properly to ensure success for both of you. Key qualities of being a good leader. You can find Jason at: Amazing.com and SellerCon.com/tactics References and Links Mentioned: The EGP Letter - Get our print newsletter Amazing.com SellerCon Yanik Silver’s Mavericks Todd Herman CamtasiaAmazon’s Sponsored Ads

Although he could have been a doctor, Ajay Goel decided to take the road into entrepreneurship and dropped out of school to open a web development company which went on to generate $5 million in revenue. He has produced a variety of programs that help users with email marketing and creation. Ajay has a strong background software development and is utilizing the Chrome Store, which has far less competition, to market his product. He also has a proactive approach to customer service issues, which allows him to focus less on providing detailed customer support and more on the technical development on the backend. Ajay’s shares some of his extensive knowledge of Gmail and email marketing in general with tips on what to expect with a follow-up sequence, do’s and don’ts for subject headlines and the best times to send out emails. In addition, he discusses why you want to consider using a product that works with Gmail's own servers for better deliverability rates. “Users are more loyal when they have a little problem that you solve than users who never have a problem” - Ajay Goel Some Topics We Discussed Include: Sending limits when using Gmail Use of Reddit for marketing your product Pros and cons of selling on the Chrome store An easy to use email platform that works directly with GMail How to produce a SaaS with limited customer service involvement Sites to market your SaaS product Best practices when using Gmail for marketing A great resource for photo editing Contact Ajay here: On Twitter (where his handle is “PartTimeSnob” - i.e. he doesn’t like going to concerts unless he is in the front row) Via Email: [email protected] References and Links Mentioned: The EGP Letter - Get our print newsletter JangoMail - email marketing platform. WordZen - a product that writes your emails for you. GMass - a mass emailing platform that ties into Gmail Google Chrome Store GMail Genius Reddit Product Hunt Medium How to be a Capitalist Without any Capital by Nathan Latka Never Split the Difference by Chris Voss & Tahl Roz Topgrading by Bradford D. Smart, Ph.D. Slack for internal team communication Omnifocus for daily checklists Notion for product management Remove.bg for removing backgrounds on photos Dropbox Evernote

After working for a Seattle grocery store chain for several years where he would see an interesting cast of characters including famous movie actors and celebrities, Ron Lynch parlayed his knowledge from producing cooking demonstrations in the market to producing a host of extremely successful infomercials. He also has a long career working in the movie industry and has not only appeared in film but has had a hand in screenwriting scripts for a variety of movie projects. In addition to these accolades, Ron is a published author. Ron has an eclectic way of creating ideas and from him, you can learn a variety of promotional strategies and the importance of crowdsourcing content as well as using vertical creatives. Ron is constantly creating, coming up with new ideas, often getting inspired from places that are not so common such as watching stand up comedians and illusionists. He discusses the importance of giving your product away and really thinking about the consumer’s view when building a brand. “Always make the story about the viewer and make it interesting about them. If you can create curiosity up front, you have a much higher probability of engagement”- Ron Lynch Some Topics We Discussed Include: How working with the general public can lead to amazing opportunities. How to combine two sets of skills to create a marketing strategy. How to channel market vertically How to crowdsource video content to market a product in the beginning The 3 step video creation formula How product stories are similar to a movie trailer or telling a good joke A 3 question technique to pre-qualify consumers Important starting points to consider when introducing your product The difference between brand marketing and direct response marketing Why giving away your product is better than offering a discount Contact Ron Lynch: Visit’s Ron’s Facebook page for Big Baby Agency. If you send a message to the page, the bot will sent you a free 15 page creative brief, plus you’ll be pre-registered to get his book for free when it comes out. References and Links Mentioned: The EGP Letter - Get our print newsletter Principle of Reciprocity Breath Rox GoPro AeroGarden Derren Brown Words That Sell book Big Baby Agency Seven Basic Plots book Buy Now: Creative Marketing that Gets Customer to Respond to you and your Product book Rob Burns: VSLs Suck – Make This Kind Of Video Instead Robo Hendrickson: How to Prototype and Patent Your Ideas

After an 11 year stint as a professional rodeo rider in Texas, Rob, a.k.a. “Robo” Hendrickson, followed his creative talents into the world of advertising. Over the years, he used his know how to partner up with other like minded people, in a variety of companies. Robo is amazing at bringing products to market, agencies, advertising and making some badass products. Robo has a strong background in knowing how to patent things, what the different types of patents mean and how much it costs to fight if someone is infringing on your patent. From him, you can learn from start to finish, how to bring a product idea to life by either raising money yourself, or through crowdfunding, as well as everything in between, including a lot of important steps that most people skip. Robo is a super cool, fun guy who’s been around for a long time in this space. Not only has he built a great lifestyle, but he also gives back in a big way through his work. Get insight into how he had a defining moment at one point, and what he did to make a major turning point in his life and his career to design his ideal life and business. “Good products are nice, but tacos can really make a difference.” - Robo Hendrickson Some Topics We Discussed Include: How to prototype and patent your idea Different ways to fund your idea How to create a manifesto to procure your ideal lifestyle Important qualities to look for in when creating partnerships How to research if your product idea is already being produced by someone else The different types of patents What to look for when finding people to design your product Important things to research to determine the potential success of an idea Why sometimes there can be success with a product even if has been mass marketed already How to give back and make a difference Contact Robo Hendrickson: Full Bucket Connect on Facebook On Instagram Dragn Grills And on Twitter References and Links Mentioned: Full Bucket Dragon Grill Smash Factory USPTO.gov Patents.Google.com Provisional patent filing One for One Program The Go Giver Start Something That Matters Re-Work Shoe Dog

Rob Burns helps businesses create amazing videos that sell their products. After selling his press release syndication company, Rob dove headfirst into the world of creating videos. His unique approach has helped launch tons of physical product brands and helped many companies go viral with their videos. In this episode, we chat with Rob about everything video. The style of video that he helps his clients create, work in almost any niche and any type of business. They aren't just for physical product brands. They work for any business that has something to sell, replacing the VSLs that so many people are used to seeing. Join us on this fun-filled episode while we have a blast chatting with Rob and dissecting the secrets behind why the videos he creates are so damn effective. Some Topics We Discussed Include: The best $5 Rob ever spent on Fiverr The heartbreaking reason Rob closed up his first business How Rob sold hot sauce through the mail How ads in back of magazines shaped his internet business The industry that Rob attempted to disrupt How he went from doing press releases to creating videos How to get paid for things you'd get kicked out of school for The type of video he makes now instead of VSLs Why promoting big brands is different than small brands Why you shouldn't need to convince people to buy stuff Attention spans in the 80s vs. today Why smartphones have changed video marketing The biggest mistake most people make with their videos The 3-Step formula for crafting the perfect sales video Social media video structure vs. sales video structure Who and how to infuse humor into every video The off-the-wall product ideas that Rob has lined up The hero style video and what goes into them Plus much more! Contact Rob Burns: Video Telepathy References and Links Mentioned: The EGP Letter – Get our print newsletter PR Reach Robburnsbrain on YouTube Save the Cat by Blake Snyder World’s Fittest Book by Ross Edgley Bored and Brilliant by Manoush Zomorodi

Ken Coleman is host of The Ken Coleman Show and the top-rated EntreLeadership Podcast, and author of One Question: Life-Changing Answers from Today’s Leading Voices. An acclaimed interviewer and broadcaster, Coleman equips, encourages and entertains listeners through thought-provoking interviews, helping them grow their businesses, pursue their passions, and move toward a fulfilled purpose. You can follow him on Twitter at @KenColeman, on Instagram at @KenColemanShow, and online at kencolemanshow.com or facebook.com/KenColemanShow.

Back in 1995, Stephan Spencer decided to drop out of college and start his own website agency. Four years later he had the “crazy” idea he could live anywhere he wanted, so he moved to the beaches of New Zealand. There he built his first SEO company when Google was just becoming a household name. Stephan is a top SEO consultant and best selling author who is known as a cutting edge strategist for some of the world’s most recognized brands. He keeps seeing businesses make the same mistakes and he’s here to share his expertise so entrepreneurs can stop wasting dollars and start getting profitable results. Whether you have an established website or about to launch a new one, listen in as Stephan shows Matt and Joe how to build for SEO and keep it optimized, the criteria Google currently uses for rankings, and which SEO tools everyone should be using. This episode is stuffed with SEO expertise, but if you’re craving more go check out our conversations with Brian Dean and Christopher Gimmer. “Don't try and outsmart or trick Google. You're not going to win at that game. Everything you do has to be underpinned by value creation.” -Stephan Spencer Some Topics We Discussed Include: A simple tactic to set a domino effect in motion Why you must always aim for the big fish How to quickly double-hit every win The right way to go off brand and increase traffic What you can do to “outsmart” A.I. (your brain isn’t enough!) How Google keeps its rap sheets on businesses Why your high-quality content is landing dead in the water EAT and YMYL - they’re more important than ever The ins and outs of YouTube’s unique SEO structure A method to gain traffic as soon as you buy a new domain How to make sure your website stays optimized One fix that can lift a site all the way to page #1 The SEO tools everyone should be using Contact Stephan Spencer: Marketing Speak/hustle - special link! Get Yourself Optimized StephanSpencer.com Connect on Instagram And on Facebook or Twitter References and Links Mentioned: The EGP Letter – Get our print newsletter The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out Abundance 360 MarketMuse Google Cloud - Natural Language Google Search Quality Evaluator Guidelines There’s no shortcut to authority: Why you need to take E-A-T seriously Google Keyword Planner's Dirty Secrets The Strategies and Techniques Behind Viral Videos with Jamie Salvatori Link Research Tools ahrefs SEMrush Majestic MOZ Link Explorer MOZ Keyword Explorer Rank Ranger Google Trends Answer The Public Ubersuggest Searchmetrics Brian Dean: Google And YouTube SEO Strategies For 2019 Christopher Gimmer: The Founder Of Snappa Shares His SEO Secrets

After ten years of working in personal finance, Gina Horkey wanted a change. She loved writing short stories and thought why not give copywriting a try. Just six months later she was making $100 an hour and getting ready to quit her job, sell her practice, and start working from anywhere. Gina is the founder of Horkey HandBook, a website geared towards helping others find or become a kickass virtual assistant. Her background includes making a living as a professional writer, an online business marketing consultant, and a decade of experience in the financial services industry. She’s also proud to be a married, millennial mama to two precocious kiddos from Minnesota. Sitting in traffic twice a day should be a thing of the past. Listen in as Gina talks with the guys about how to hire or become a badass virtual assistant, the 3 skills that every great VA should have, and her method to instantly increase ROI by contracting a new team member. Get even more insight about becoming or hiring virtual team members in our conversations with Moe Abbas and Josh Bartlett. “You get paid to learn, it's basically what it comes down to... you get to be the person behind the curtain looking around and it's amazing!” -Gina Horkey Some Topics We Discussed Include: How to find or become a badass virtual assistant Why working online is more legit now going to an office What salaries different VAs are making The right way to pitch yourself to businesses A method to safeguard from Scope Creep 3 skills that make for the best virtual assistants The right time to start contracting team members Rules to follow before making a new hire The tasks every business owner needs to hire for Why emotional tasks are the biggest drag on profit A system to instantly increase ROI by hiring a VA An onboarding process to maximize your new VA Contact Gina Horkey: Horkey HandBook Virtual Assistant Finder Connect on Facebook And on Twitter References and Links Mentioned: Hustle & Flowshorts – Our new daily podcast! GenM (Sponsor) – Find marketing apprentices for $50/mo Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out loom Help Scout LiveAgent CloudApp Snagit Trello Notion Start. by Jon Acuff The 4-Hour Workweek by Timothy Ferriss Clockwork by Mike Michalowicz Profit First by Mike Michalowicz Work Less, Make More by James Schramko Anything You Want by Derek Sivers Moe Abbas: Done For You Marketing Help For $50 Per Month Josh Bartlett: How To Build A Solid Team And Create Rabid Fan Customers

As a full-time police officer and part-time serial entrepreneur, Doberman Dan spent almost a decade trying to start a successful business. Then he started a direct mail fitness newsletter and finally started making money. Just a year later he quit the police force. Dan likes to call himself a “kitchen table” entrepreneur, having written hundreds of successful sales letters, direct mail packages, feature articles, and newsletters while kicking back in his home. He’s seen too many businesses make common mistakes rather than change their approach to marketing. And he wants to save them so they can start making maximum money in minimum time. Not every part of your business should be online. Listen in as Dan shows Matt and Joe how he uses his newsletter to leverage every part of his business, his system to easily keep your letters high-quality, and tactics to quickly grow subscriptions. After the episode, go check out our conversations with Adil Amarsi and Craig Simpson for more copywriting insights. “You know, sometimes you produce your best stuff when you're under the gun and you don't have the option to goof off.“ -Doberman Dan Some Topics We Discussed Include: The psychological benefits of a public alter-ego A system to keep your newsletter consistently awesome Rules for finding the right page count for your letter Why over delivering can kill your subscriptions How to tell when you’re writing at your best The content your most knowledgeable customers want to read A system to keep your ideas in order How to target an audience using your superpower Newsletter tactics to increase your stick rate The simplest, low-cost system to mail a printed newsletter What to do with an email list that isn’t converting A targeted way to use a newsletter to quickly grow a business Why direct mail is an effective way to start a business (now more than ever!) Contact Doberman Dan: DobermanDan.com Off The Chain Podcast References and Links Mentioned: Hustle & Flowshorts – Our new daily podcast! GenM (Sponsor) – Find marketing apprentices for $50/mo Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out The Alter Ego Effect by Todd Herman Atlas Shrugged by Ayn Rand Adil Amarsi: Tactics And Formulas To Write Amazing Sales Copy Craig Simpson: The Direct Mail Marketing Masterclass

We’re back! And it’s just us this time for another round of our therapy sessions. We’ve been out speaking, talking with other podcasters, diving deep into the industry, and there’s so much exciting stuff happening we wanted to record all the reasons why we’re getting even more bullish on podcasts. We’ve also been trying out lots of new strategies and it’s about time we showed you the tactics we’ve recently discovered are effective ways to drive traffic to your podcast. Think of it as a little preview of the virtual summit we’re launching later this year. We’re pretty excited to tell you all about that too! And we wanted to share the best sources out there to keep up with podcasting news, the best place to send your listeners instead of your iTunes page, and the revenue source most podcasters are ignoring. When you’re done, check out the last therapy session we did after getting back from Podfest and our Biggest Lessons Learned Growing A Podcast for more insights about the business of podcasting. “Let's smash this whole concept that you need to have a crap ton of listeners to actually make money with your podcast.” -Joe Fier “Podcast listeners are the best possible lead that you could get in your business… they are the most engaged people that you can talk to because they're in your ear for an hour at a time.” -Matt Wolfe Some Topics We Discussed Include: The podcasting virtual summit we’re planning Why podcasting can be simpler than most people think Our 2-days-a-month podcasting system The recent big changes in the podcast industry Why sponsorships are not a good deal for most podcasters How we’re making sure to never pod-fade Which marketing strategies are working on our show The revenue source most podcasters are totally ignoring Our podcast stats that blow away any video on Facebook How to find the best leads for your business Where to send podcast listeners (psst… it isn't iTunes!) The best sources for the latest podcast news References and Links Mentioned: Hustle & Flowshorts – Our new daily podcast! GenM (Sponsor) – Find marketing apprentices for $50/mo Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out podnews Chartable Overcast Podcast Republic Podcast Addict War Room Mastermind The Top Podcast How to Be a Capitalist Without Any Capital by Nathan Latka Therapy Sessions: T&C, Podfest, Selling Shirts, and Affiliate Marketing The Biggest Lessons Learned Growing A Podcast

From the age of 16 to 33, Robert Farrington worked at Target while slowly building his blog until he had 1,000,000 readers a month. He had used his side gig in order to pay off his college debt, build an investment portfolio, and now it was letting him become a full-time entrepreneur. Robert is the founder of The College Investor, a leading personal finance site helping millennials get out of debt and start investing. He is America’s Millennial Money Expert®, and America’s Student Loan Debt Expert. He is on a mission to help people escape student loan debt and start building wealth for the future. Time to brush off those old blog (or podcast!) ideas as Robert Farrington shows Matt and Joe how to build a massive audience with your content, the 3 primary ways to monetize a website, and ad strategies that cost nothing. After listening, go check out our conversations with Christopher Gimmer and David Sinick for more ways to craft top ranking content. “Blogging is like compound interest rate... you put this work in and it might not necessarily do anything upfront, but over time you really do have this large nest egg.” -Robert Farrington Some Topics We Discussed Include: How to turn random thoughts into traffic generating content A schedule to build a blog that compounds traffic The kind of content “success” you want to aim for Methods for refreshing old content (so much easier than starting from scratch!) A PR strategy to skyrocket your SEO The 3 primary ways to monetize a blog SEO factors that are more important than backlinks How to research in order to make top ranking content Best practices for running Reddit Ads Why Facebook will no longer be #1 in 18 months Ad strategies for when your budget is zero Why you should probably invest even if you’re still in debt Contact Robert Farrington: The College Investor College Investor Podcast Connect on Reddit And on Instagram References and Links Mentioned: Hustle & Flowshorts – Our new daily podcast! GenM (Sponsor) – Find marketing apprentices for $50/mo Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out HARO Asana Quora Betterment Wealthfront The Daily Stoic by Ryan Holiday Never Split the Difference by Chris Voss Christopher Gimmer: The Founder Of Snappa Shares His SEO Secrets David Sinick: The Ultimate SEO and Content Marketing Playbook

After shifting careers into marketing, Amber Spears was handwriting copy and barely making ends meet. Then she was offered the company’s struggling affiliate department and 10% on whatever she brought in. Always a saleswoman at heart, she leaped at the chance. Now Amber runs her own marketing companies, helping clients do over $150 million in business a year with her affiliate methods. She is the co-Founder of East 5th Avenue, Affiliate Accelerator, SPEARS Method, and the Mimosa Mastermind. She is also a highly sought after speaker, trainer, coach, and consultant. Affiliate marketing might have had a bad rap, but times are changing. Listen in as Matt and Joe talk with Amber about what a great affiliate partnership looks like, the right way to split revenues, and why an affiliate network is a fast, stable way to grow a business. When you’re done, check out our conversations with Stephen Esketzis and Dan Brock for more affiliate marketing strategies. “These kind of handshake deals are just not the proper way to do business, it's business with a small b, not a capital B.” -Amber Spears Some Topics We Discussed Include: Rules for picking great affiliate partners How to stop wasting 75% of your time on admin tasks The right way to split revenue with affiliates Why it’s structured deals or no deal Minimum numbers so you’re never swimming upstream How to target traffic that’s actually affiliate traffic What to do as soon as a campaign bombs Recognizing affiliate leaks and plugging them up Getting out of your comfort zone (and getting traffic!) Outreach to get pushy but never be a jerk A simple contest to quickly build an affiliate network Where to find stable revenue for your product Latest trends in effective affiliate marketing Contact Amber Spears: East 5th Avenue Spears Method Mimosa Mastermind Connect on LinkedIn References and Links Mentioned: Hustle & Flowshorts – Our new daily podcast! GenM (Sponsor) – Find marketing apprentices for $50/mo Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out DocuSign Never Split the Difference by Chris Voss Essentialism by Greg McKeown A Return to Love by Marianne Williamson Stephen Esketzis: Affiliate Marketing Using Epic Content Dan Brock: How To Earn A Living Promoting Affiliate Products on YouTube

After a viral post generated $3,000,000 in new clients in just 2 weeks, Daniel Daines-Hutt was exhilarated and overwhelmed. Over the next year, he struggled to keep up with the work. He needed a way out, so he started making his own content. Daniel is a self-confessed marketing nerd with a background in direct response advertising. Ironically, it’s his content that people actually know him for. He has made some of the top content on inbound.org and GrowthHackers. When he’s not in the ocean or nerding out with some good sci-fi, he teaches people how to write less often but get more traffic. More content doesn’t mean more traffic, so listen in as Daniel shows you how to turn old blog posts into killer content, get direct access to people’s lizard brain, and crafting ads that get $22 back for every $1 spent. Nerding hard as Matt and Joe are? Then go check out Stephen Esketzis and Travis Houston too! “You're more likely to get someone to take an action if you can make it simple.” -Daniel Daines-Hutt Some Topics We Discussed Include: How to make $22 for every $1 spent on ads Why you have to STOP making content Pirate Metrics to know your numbers An article format that converts at 20-80% The only 2 types of articles people read One hack to increase opt-in by 40% (and another for 40% more!) Using Rick & Morty to get perfect copywriting Blending AIDA and BAB into tasty, persuasive content The 4 types of customers you must write for Pre-frame: it’s a content journey that leads to sales Simple outreach methods to build backlinks 4 test elements to perfect your ads How to make ads cheaper and more effective on Facebook Contact Daniel Daines-Hutt: Amp My Content How We Drive A $22:1 ROI From Cold Traffic Why You Need To STOP Writing Content, If You Want To Get Traffic How To Stop Writing Fluff And Start Creating 'Killer' Content That Works How To Capture Far More Emails Than Ever Before Connect on Facebook References and Links Mentioned: Hustle & Flowshorts – Our new daily podcast! Free Evergreen Traffic Playbook GenM (Sponsor) – Find marketing apprentices for $50/mo The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out The Anatomy Of A Six-Figure Email Course Wicked Reports Lead Pages Mailchimp Ahrefs Nightwatch Snagit Active Campaign ConvertBox databox The Obstacle Is the Way by Ryan Holiday Scientific Advertising by Claude Hopkins Meditations by Marcus Aurelius Ego Is the Enemy by Ryan Holiday The Marshmallow Test by Walter Mischel Deep Work by Cal Newport Stephen Esketzis: Affiliate Marketing Using Epic Content Travis Houston: A Unique Content System To Ensure Successful Product Launches

One of the most stressful times in Caleb Simpson’s life was selling his energy bar business. The finances, lawyers, and buyers were all wearing him out, so he decided to give CBD (the non-psychoactive chemical found in hemp plants) a try. Results were so immediate that he knew exactly what business he was going to start building next. Caleb is a father of three kids and ultra-marathon runner. After trying CBD for the first time his stress melted away and he found relief from the pain of his chronic injury. He founded Hemp Daddy’s to bring the healing power of CBD to those struggling with chronic issues like inflammation, anxiety, depression, and much more. Not every industry is welcome on Google and Facebook. Listen in as Caleb shows Matt and Joe 5 ways to market taboo products without the aid of big platforms, segmenting your audiences without special links, and the tech stack to manage everything yourself. When you’re done, check out our conversations with Mike Michalowicz and Nate Broughton for more advice about building a business from scratch. “I see everyone complaining and moaning... When is Facebook going to allow CBD? Maybe they'll never allow it, so you don't need to sit around waiting.” -Caleb Simpson Some Topics We Discussed Include: The many health benefits of CBD, both mental and physical How to market a product that’s good for everyone Experiments to find the right CBD dosage Why wholesale is a bad business model Outreach tactics that get you on the show (it worked on us!) 5 ways to advertise without the big platforms How taboo industries are currently driving traffic The most effective list building campaigns (and not so effective) One simple method to segment your audience without building special links or pages How to structure your week as a solopreneur A tech stack to easily manage everything yourself Who sells fake CBD and how to get the real stuff Contact Caleb Simpson: Hemp Daddy’s - Get 10% and free shipping with coupon code: hustleandflow Connect on Instagram And on Facebook References and Links Mentioned: GenM (Sponsor) – Find marketing apprentices for $50/mo Hustle & Flowshorts – Our new daily podcast! Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out Glew Woo Commerce MailChimp Profit First by Mike Michalowicz Clockwork by Mike Michalowicz Deep Work by Cal Newport Mike Michalowicz: The Clockwork System To Create A Business That Runs Without You Nate Broughton: How To Get Millions Of Visitors With SEO

With a personal promise never to cancel an event, Chris Krimitsos was hours away from introducing a major speaker with only a couple people in the audience. He’d given up, but sent out one more email anyway. When he walked on stage the room was full of people who’d bought tickets last minute, that’s how tight-knit his community has become. Chris is the passionate professional who hangs around after the event talking and listening to anyone who wants his time. With over 2,000 events under his belt, he’s created a business community that brings everyone - marketers, brokers, and dog groomers alike - into the same room. And he’s the creator of PodFest Expo, one of the largest, and still growing, events in podcasting. Tired of connecting just digitally? Then let Chris Krimitsos show you how to get people together while keeping expenses low, avoiding rookie mistakes, and creating a live community people can’t wait to return to. When you’re done, check out our conversation with September Dohrmann for more event planning tips and our story of joining the podcasting world. “Can we take this whole ego worship out of the equation?... because that's how you create a cohesive environment.” -Chris Krimitsos Some Topics We Discussed Include: Expenses and pitfalls to avoid while planning your events Negotiation tactics to cut your bills in half How to launch an engaging, cohesive community A simple offer to sell VIP tickets The opportunity most speakers are missing out on Who’s who in the infamous Podcaster Band The 3 reasons people actually attend an event Rookie event planner mistakes (what’s with all these chairs?) Watch your BEO! Why a nod can wipe your profits The Whisper Campaign that draws in your niche audience How to pick the right location for your event The Messengers, unique reasons podcasters are such a supportive culture Contact Chris Krimitsos: PodFest Expo ChrisKrimitsos.com Connect on Facebook And on Instagram References and Links Mentioned: GenM (Sponsor) – Find marketing apprentices for $50/mo Hustle & Flowshorts – Our new daily podcast! Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out Kid Friendly Joke Of The Day Podcast Conference Cashflow Podcast The Messengers: A Podcast Documentary on Amazon The Biggest Lessons Learned Growing A Podcast - 100th Episode! September Dohrmann: How To Use Old School Marketing Tactics To Grow Huge Events

With his first venture, Abdo Riani struggled to convince local businesses to invest in his new recycling program. He needed to show results, but how do you do that before you have a product? So he did it himself, using just his cellphone and a spreadsheet to get his first 500 users, enough to finally get the funding he needed for a scalable product. Abdo is the founder of Startup Circle where aspiring and rising entrepreneurs can connect with successful founders over daily live Q&A sessions. He helps entrepreneurs accelerate their path to paying customers by showing them how to launch and grow products and services efficiently and with higher predictability by bootstrapping their way forward and quickly proving ideas by doing things that don’t scale. Get your head out of the sky and pick up your bootstraps as Abdo Riani shows Matt and Joe tools and tactics to do anything at zero-cost, a 3-step process to interview 100+ experts in just 2 months, and getting The Wizard Of Odds Mentality. When you’re done, get more advice about sharing and monetizing your knowledge from our conversations with Liam Austin and Jonathan Levi. “It makes sense to a baby… how a simpler approach can help you move forward on stronger foundations.” -Abdo Riani Some Topics We Discussed Include: The foundational power of bootstrapping your ideas Methods to connect users without using tech Why you must first become your product How to market a virtual summit spending $0 The first step to becoming an influencer Which experts make the best interviews The 3-step process to interview 100+ experts in 2 months The biggest acquisition channel for a summit How to approach companies to sponsor your summit The Wizard Of Odds Mentality Why you first solve problems in unscalable ways New tools to bootstrap everything (even an entire software product!) Contact Abdo Riani: Startup Circle abdoriani.com Bootstrapping Summit Follow him on Twitter And on LinkedIn References and Links Mentioned: GenM (Sponsor) – Find marketing apprentices for $50/mo Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out Indie Hackers Tinfoil Security Acorns bubble Invision marvel Zero to One by Peter Thiel Liam Austin: One Page Virtual Summit Plan Jonathan Levi: Top Earner On Udemy Tells How Content Creators Really Make Money

After years annoying people on the phone Perry Marshall realized that cold calling was a modern version of slaves building the pyramid. That’s when he decided to dive into the fledgling world of online marketing and ended up defining its future. “If you don’t know who Perry Marshall is — unforgivable,” says Dan Kennedy and he’s right. Perry’s books have laid the foundations for what is now the Pay Per Click industry, and techniques he pioneered are now standard best practices for every business. He has been endorsed in FORBES and INC Magazine and is one of the most expensive business consultants in the world. Gear up for the latest wisdom from a living legend as Perry shares about the deep fractal insights of the 80/20 mindset, finding a path to utilize your strengths, and the 8 axis test that shows the best way to sell. After the episode, get more advice about finding your success from Brad Spencer and Marx Acosta-Rubio. “There's innumerable ways that people get themselves into situations where their strength actually is a weakness.” -Perry Marshall Some Topics We Discussed Include: How to really connect with a cold audience Sales letter wisdom that works for landing pages too Getting on the path to claiming your greatest strength The 8 axis test that shows how people sell Copywriter vs Hostage Negotiator: Which one are you? One thing all successful products have in common Tips to cut the distance between desire and fulfillment A formula for disrupting the marketplace (it isn’t about being an anarchist!) The 1 or 2 points that can shift people’s thinking Industries that are about to be completely automated Why 80/20 is fractal and how that applies to business decisions (and to life) How to harness the 20% of your 80/20 Contact Perry Marshall: The Truth Seminar 80/20 Sales and Marketing - Get the book for free! PerryMarshall.com Connect on Instagram And on Twitter References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Swift Financial The Book of Proverbs Brad Spencer: How To Find And Focus Solely On The Things That Suit You Best Marx Acosta-Rubio: Why Some People Are Successful And Others Aren’t

What a wild 2 weeks it’s been! First, we went to the Traffic & Conversion Summit then hopped right on a plane to Orlando for Podfest Multimedia Expo. We had some flight issues too, but enough about that. We’ve been out on the road speaking, hosting our brew events, flying solo at a podcasting panel, and getting to meet our fans face to face. Now we’re back with a ton to share about what we learned and how it’s shaping the next steps in our business. This time it’s just us out in nature sharing everything we just presented on the road like our no maintenance system for selling merch and how we’ve been monetizing our podcast from day 1. When you’re done, go check out our previous Therapy Sessions and some of our favorite episodes we mentioned like Joy Houston and Moe Abbas. “Most of the year we're kind of in our own little bubble… until we go to an event and actually bump into listeners and they're like, ‘I really loved that episode!’” -Matt Wolfe “In this evolution of our business that we have to be true to our path more than ever before. It's like way easier to get distracted now.” -Joe Fier Some Topics We Discussed Include: How (not!) to avoid losing your voice at a conference The new way we’re finding real feedback New branding strategies from the conference floor An effortless, no maintenance system to sell merch The 80/20 of our business model Why we’re moving away from info products Our outreach strategy to build affiliate relationships How to monetize your podcast from day 1 A rule of thumb for your email list Sponsorship vs. Affiliate: Our numbers show a clear winner! Latest tools we’re using in our business The new book we’re geeking out about References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Hustle & Flowshorts - Our new daily podcast! Traffic & Conversion Summit Podfest Multimedia Expo New Media Summit Thrivecart Ecwid Printful Elevate App How to Be a Capitalist Without Any Capital by Nathan Latka Joy Houston: How To Write Copy That Speaks Directly To Your Ideal Customers Moe Abbas: Done For You Marketing Help For $50 Per Month Anyone want to help us with YouTube Ads? Send us ideas for our next Therapy Session!

While struggling to make ends meet as a copywriter, Adil Amarsi landed a commission job for a real estate company. Just a week later the bank was hounding his phone to assure him the 6 figure deposit rolling into his account would be available as soon as possible. With 17 years of copywriting experience under his belt, Adil is known as one of the greatest underground copywriters working today. He’s made over $500,000,000 for his clients while living the life he wants in the heart of London. And now he’s sharing his writing process through The Copywriter’s Room so entrepreneurs can discover how to write story-based copy that’s effective as his. Dust off your pen and paper as Adil tells Matt and Joe how to sharpen your storytelling with 3 practice lessons, all you need to know for perfect headlines, and the psychology that gets people to spend more. When you’re done, make it a copywriting masterclass by following up with Joy Houston and Kevin Rogers. “It's like a dynamic of conversation. Get both sides of the story and that's what causes buying frenzies.” -Adil Amarsi Some Topics We Discussed Include: Why copywriting for your own business is extra difficult The daily routine of a copywriting master 3 practice lessons to sharpen your copy The word you never use in a headline Bullet list best practices Discover, If-Then, Revealed: They make perfect headlines Tips for hooking readers who skim articles A process to adapt your copy for video The 3 questions that generate infinite content How to write effective emails (you better not be recycling your copy!) Email templates for warm and cold leads The psychological leverage that gets people to spend more Contact Adil Amarsi: The Copywriters Room - Get $500 off with coupon code: Hustle Adil Amarsi Unplugged Follow Adil on Instagram And on Twitter References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Brain.fm The Crucifix Killer by Chris Carter The Laws of Human Nature by Robert Greene 48 Laws of Power by Robert Greene Wired for Story by Lisa Cron Joy Houston: How To Write Copy That Speaks Directly To Your Ideal Customers Kevin Rogers: The Essential Elements of Great Hooks And Sales Copy

We last had Casey Zeman on the show a year ago and a lot has changed. Like, now he has 3 kids! He might have a lot less time for work, but he’s still growing his business faster than ever and we wanted to find out how. Casey is Founder and CEO of Easy Webinar, the only software platform that combines webinar technology and marketing strategy into one. He is a best selling author, podcast host, and has helped thousands of entrepreneurs create content that makes deep connections with their audience. Time to rethink your daily routines as the guys find out how Casey Zeman has managed to grow his business while becoming a father to 3 kids, the hacks he uses to reach his goals, and building a team that freed up his time. When you’re done, check out our previous episode with Casey and get more tips to juggle kids and work from Flori Pyke & Anna Jonak. “I’ve had to let more things go… giving up control is difficult for control freaks and I consider myself one of them.” -Casey Zeman Some Topics We Discussed Include: A daily schedule that juggles 3 kids while growing a business Tips for fighting off the dad-bod The belly test (it’s easy as kissing a boo-boo) A major factor to stop wasting your time The 1 thing that will keep your team on track Building a team to free up time (and double profits!) A new content strategy to connect with customers 5 growth hacks to build a bridge to your goals Instagram strategies for building a personal brand How to hone your Social Blade A new campaign that’s bringing influencers together The 1% who can actually improve your software Why you need alter-egos to tackle different situations Contact Casey Zeman: Grab Easy Webinar Casey’s Blog Connect on Instagram And on Twitter References and Links Mentioned: Hustle & Flowshorts - Our new daily podcast! Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo The Alter Ego Effect by Todd Herman Casey Zeman: The Rookies Guide To Webinars Flori Pyke & Anna Jonak: How The Perfect Partnership Can Create 3-Day Workweeks

Right out of high school Stephen Esketzis created his first app to get people into night clubs. He worked with a friend to sell his app and got hooked on designing the perfect funnel to bring in customers. That’s when he stopped developing and went full throttle into marketing. Now Stephen is a leading sales funnel expert who specializes in content marketing using purely SEO strategies. He used to be the head of content marketing at Clickfunnels before building multiple media brands of his own. And he is sharing his knowledge with thousands of entrepreneurs through his website, podcast, and the events he organizes in his home city of Melbourne. Get ready to update your system as Stephen shows Matt and Joe how to create epic content, start a media brand from scratch, and planning the exact right time to make your exit. When you’re done, go get even more content strategies from our conversations with Brian Dean and David Sinick. “I wanted to build an asset rather than just a funnel because a funnel should be a part of the brand, it shouldn't just be a standalone thing.” -Stephen Esketzis Some Topics We Discussed Include: Why media ecosystems net more profit than funnels The 1 thing your SEO strategy needs (you can forget the rest!) How to find writers for your niche What top ranking content looks like today 2 options for starting a media property Skyscraper Campaigns to generate backlinks Overcoming mental blocks to send 40 emails a day The Silo Structure that makes epic content Marketing tools to keep it lean and sharp Where affiliate marketing should fit into a business How to plan the sale of your media properties A webinar ad that is super cheaper and effective [adrotate group="3"] Contact Stephen Esketzis: [email protected] StephenEsketzis.com Lazy Contact App Free Funnel Builder Digital Marketers Australia Connect on Facebook And on Instagram References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Trello Jira Software notion Clickfunnels Dashlane Time Management: Smart Hacks Audiobook by David Tracy & Brian Allen Google And YouTube SEO Strategies For 2019 – Brian Dean The Ultimate SEO and Content Marketing Playbook – David Sinick

We’re totally loving these therapy sessions with you, it’s almost like outsourcing a visit to an actual therapist. Seriously, it’s getting addicting and we might have to start doing more. In this episode, we tell you exactly why a network is the safety net that can never be taken from you. And we share exactly how we’re using our network to outsource the scaling of our business through strategic partnerships. Still want more behind the scenes action? Go check out our previous therapy sessions Analyzing What Makes Us Tick and Getting Real On What We Struggle With to go even further inside our heads and business. “Our safety net is our network… if you took everything away that we currently have, we still have our network to get back on our feet.” -Matt Wolfe “When it comes to us it’s more just making sure the vision us going the way it should be, looking for opportunities, being strategic, and creating content like crazy.” -Joe Fier Some Topics We Discussed Include: The market that could 7x our revenue (yours too!) Why a network is our favorite safety net One hack to forcefully grow your network The marketing skills that never let you down How to balance having fun and having an impact on the world Wait, are we actually masterminding our business on the mic? Our strategy to overcome beliefs that limit growth Why we choose partnerships over agencies Planning your way forward by studying the past How we are building the team we need to scale up What we’re automating to stay on vision Why East County, San Diego is the perfect lifestyle combo (no matter what anyone says!) References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo [email protected] - Tell us what you think of the episode! Alex Jefferys Coaching Courses FYRE on Netflix FYRE Fraud on Hulu Matt Wolfe & Joe Fier: Analyzing What Makes Us Tick Matt Wolfe & Joe Fier: Getting Real On What We Struggle With

At his first marketing job, Liam Austin saw that online businesses were the future. But how to start one himself? On a whim, he started a group on LinkedIn for entrepreneurs. When he checked in months later there were over 100,000 members begging him to do something. So he did. Liam has launched and hosted 14 virtual summits and interviewed over 400 experts. He is the co-founder of Entrepreneurs HQ, which delivers one marketing tactic from a proven entrepreneur to your inbox daily. His mission is to make it easy for anyone to learn and utilize the strategies of proven entrepreneurs for their business. Promoting a summit is barely more work than a webinar, so why not go big? Join Matt and Joe as Liam shows them exactly why virtual summits generate audiences that webinars can only dream of and his simple, foolproof system to launch a summit in just 90 days. When you’re done, turn this episode into a webinar masterclass and follow up with Casey Zeman and Joel Erway. “The biggest benefit of a summit is not the money… the reason you're doing a summit is to build up your network, your email list, and an audience to ultimately take them down a path with you.” -Liam Austin Some Topics We Discussed Include: How to build a 100,000 member group on LinkedIn Why virtual summits are way less work than webinars (and a better value for you and your audience) A system to turn one summit into a year of evergreen content Your 90-day calendar to launch a summit from scratch Ad tactics that get 80% opt-in rate from your audience The 5 boxes that design high-value summits A simple offer to land big-name speakers How to easily manage 30+ speakers and not burn out Timing your summit for the best market impact What gets real revenue out of your summit (it’s not tickets!) An offer that turns customers into loyal advocates The 3 partnerships that drive massive traffic to your summit [adrotate group="3"] Contact Liam Austin: Entrepreneurs HQ Free First Virtual Summit Masterclass Connect on LinkedIn And on Twitter References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Clickfunnels Work Less, Make More by James Schramko The Rookies Guide To Webinars – Casey Zeman Current Tactics To Get Amazing Results With Webinars – Joel Erway

The entrepreneur bug bit Nate Broughton while he was just a freshman in college. In his off time, he helped build an 8 figure online business when search engines were still in their infancy. The first thing he did after graduating? Start building a 9 figure company of his own. Nate has been in the SEO game for 17 years and counting. He specializes in lead generation using organic strategies he’s perfected after having built and sold numerous companies across multiple markets. And now he shares his knowledge with other entrepreneurs as co-host of Opt Out Life. Get ready to update your online content as the guys learn what effective SEO looks like today, the tactics that are no longer working, and the latest checklist for onpage optimization. When you’re done, check our conversations with Brian Dean and Christopher Gimmer for more organic traffic strategies. “You can write pretty bland when you write for Google. Worry about finding a voice later when you have a bunch of traffic!” -Nate Broughton Some Topics We Discussed Include: SEO rules for building any website from scratch Organic traffic strategies for 2019 How to make high-ranking content today (it’s not about link building anymore!) An essential checklist for onpage optimization Tips for finding copywriters that speak to your niche What your HTML code should look like for SEO The latest tools for content and keyword planning A content structure that is outranking the competition Offsite SEO strategies that actually work A method to improve your organic ranking using ads How to get quick, amazing results from an established site Some tactics to drive traffic to your podcast [adrotate group="3"] Contact Nate Broughton: Opt Out Life Opt Out Podcast Nate’s MarketMuse Webinar Connect on Twitter Or on Instagram References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo MarketMuse Ahrefs SelfHacked When I Stop Talking, You'll Know I'm Dead by Jerry Weintraub Billion Dollar Whale by Tom Wright & Bradley Hope Google And YouTube SEO Strategies For 2019 – Brian Dean Christopher Gimmer: The Founder Of Snappa Shares His SEO Secrets

After losing his first fortune, Marx Acosta-Rubio was sharing a bottle of wine with his wife when he asked her, What did she really want out of life? They talked for hours about what truly mattered to them. That’s when he decided to make sure his next fortune was for his family to get everything they really wanted. Marx dropped out of law school to become an entrepreneur and started one of the fastest growing companies in the United States. He’s gone from rags to riches to rags to riches again and learned along the way what real success looks like. Now he shares his wisdom with other entrepreneurs so they don’t fall into the traps and paralysis that keeps them from the life they actually want to be living. Buckle up, because this is a double length deep dive into the mindsets that lead to real, life-altering success as Marx Acosta-Rubio shares why only a few people ever put knowledge into practice, the 3 questions to pick the right books to read, and his foolproof process to set the right goals for your success. Still want more? Go check out our previous conversation with Marx and get more tricks to rewire your brain with Dr. Steve Ruden. “If we're not moving we're not growing… The difference isn't whether you feel like it or not, it's are you able to do it despite not feeling like doing it?” -Marx Acosta-Rubio Some Topics We Discussed Include: Why some people DO and others DON’T Truly accepting the desire to improve yourself How to cultivate principles that get you real success Finding out what you really really want (not what you think you want!) Tips to make your brain a congruent machine 3 questions to find the right books to read How to avoid paralysis on the way to your goals A foolproof process to get at the root of your desires Signs that your living for the wrong things The R2A2 formula to absorb wisdom Why your success is unique as your personal style Using a keystone habit to make success so much easier Contact GUEST NAME: [email protected] Call Marx Connect on Instagram Or on Twitter References and Links Mentioned: Sign Up For Our Webinar With Marx Acosta-Rubio! Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Egoscue Chronic Pain Treatment Derek Sivers TED Talk Anything You Want by Derek Sivers The Power of Habit by Charles Duhigg Think and Grow Rich by Napoleon Hill Grow Rich With Peace Of Mind by Napoleon Hill How To Achieve Massive Success In Whatever You Do – Marx Acosta-Rubio This Science-Backed Exercise Can Rewire Your Brain For Success – Dr. Steve Ruden

We’re big fans of Snappa, so it’s pretty exciting to have Christopher Gimmer on the show today. We use Snappa for all the graphics on our website, social media, our logos, etc... But we really, really wanted Christopher on the show when we found out all the marketing he uses to build such a successful business is 100% certified organic SEO. Christopher has been pursuing his passion for entrepreneurship for over five years. He launched and grew a variety of online businesses until he became the co-founder and CEO of Snappa – the software that helps non-designers create online graphics in a snap. Settle in as Matt and Joe learn Christopher’s system to market with only free, organic strategies, what it takes to design great software, and how to connect with your customers in order to improve every aspect of your business. When you’re done, learn more about creating and marketing new products from our conversations with David Sinick and Ben Adkins. “Patience is honestly the biggest thing because with software you never know… this huge bug that’s going to take a week to fix, it’s just hard to predict that kind of stuff.” -Christopher Gimmer Some Topics We Discussed Include: The essential elements for super scalable products How to succeed with 100% SEO marketing Using viral content to find holes in the market What it takes to design successful software (from conception to your 1st user) A simple question to find your customers’ pain points How to proactively survey customers Tactics to leverage an audience into your next product How to follow up with customers and increase retention A process to vastly improve user experience One thing you never want to say to your customers Finding the right price point (don’t sell yourself short!) Tips for finding hires and building a great team Contact Christopher Gimmer: Snappa Connect on Twitter Or on LinkedIn References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo How We Make All Our Graphics With Snappa It Doesn't Have to Be Crazy at Work by Jason Fried & David Heinemeier Hansson Traction by Gabriel Weinberg & Justin Mares Steve Jobs by Walter Isaacson The Ultimate SEO and Content Marketing Playbook – David Sinick How To Create And Launch A New Product In 4 Days – Ben Adkins

After his efforts to sell climbing wall rocks in the mail failed, Craig Simpson doubled down and experimented to find exactly what offer and copywriting would make sales. Thousands of mailed rocks later he sold the business and started showing other businesses how to get the same success with direct mail. Now Craig does over 300 direct mail campaigns every year. He has sent out 200,000,000 letters across the nation, targeting everyone from corporate CEOs to people with toothaches. He is also a bestselling author, powerfully distilling the knowledge of great advertisers to show his readers how to write copy that engages customers. Take your junk mail out of the recycling bin as Craig Simpson explains to the guys exactly what makes great letter copy, how to actually get results with postcards, and what your first mailing should look like. When you’re done, go check out our conversations with Kelsey Bratcher and Joy Houston for more direct mail and copy strategies. “You don't get a hundred pieces of mail in your mailbox every day like you do with email... if you're the only guy in there you're going to get more attention.” -Craig Simpson Some Topics We Discussed Include: Why direct mail is a natural fit for targeted audiences Which businesses do best with direct mail Matching the right mailing with the right offer How to get results with postcards The 3 factors that make a great mail campaign Getting targeted mailing lists through list brokers What your first letter should look like How to convert online copy into mail copy “Lumpy mail” tricks to engage your customers The Customer Retention Path to maximize lifetime value Actionable tactics for local and regional retail businesses The biggest mistakes people make with direct mail Contact Craig Simpson: Simpson Direct The Advertising Solution by Craig Simpson & Brian Kurtz The Direct Mail Solution by Craig Simpson & Dan S. Kennedy Connect on Facebook Or on Twitter References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Direct Marketing List Source Tower Data Ogilvy on Advertising by David Ogilvy The Robert Collier Letter Book by Robert Collier Marketing Automation Tools And Strategies – Kelsey Bratcher How To Write Copy That Speaks Directly To Your Ideal Customers – Joy Houston

Shortly after getting married, Rinesh Ganatra realized he didn’t want to still be a dentist when he was 60. He wanted to be free of his workday and he set a goal for himself to sell his whole practice by the age of 40. He told everyone he would die before he stopped trying to follow his entrepreneurial dream. Rinesh has used his success teaching dentists the world over how to build their businesses as a gateway to launch himself into his true passion, sharing the skills and mindsets people need to reach their goals and live their dreams. Now he’s showing thousands how to impact the world from the comfort of anywhere. Get refocused on your biggest life goals as Rinesh gives Matt and Joe endless insights about how to structure your life around your dreams, why silence is when your core beliefs come to the surface, and the 5 mindsets to create an unstoppable pull toward success. When you’re done, get more advice about achieving the life you want with Rob Nunnery and James Schramko. “Look, your dreams are not sold at the convenience store… Don't think that because you know what you want that the world is going to give you a plate of convenience and perfect timing.” -Rinesh Ganatra Some Topics We Discussed Include: Why your life isn’t meant for doing one thing Finding your Pull when the world pushes you around The 3 things that constrict a business’s growth Systems that make money while you sleep How to get excited about starting from zero What you need to get the freedom to change your life RATS: it’s time to take them out! 5 mindsets to create an unstoppable force toward your dreams Tips for setting your new routines for success How to know which distractions to cut out of your life Letting big goals launch you into your next challenge Advice for skilling up to achieve your dream Contact Rinesh Ganatra: Drganatra.com – Free 7-Day Challenge to Jumpstart 2019 Re-Inventing Dentistry by Dr. Rinesh Ganatra Connect on Instagram Or on Facebook References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo The 4-Hour Workweek by Timothy Ferriss Deep Work by Cal Newport Why You Need To Get Away From Technology – Rob Nunnery How To Build Highly Leveraged Businesses And Create Lifestyle Freedom – James Schramko

After the recession, Scott Carson sold everything he owned except his truck and his dog. He set off on a 27-week road trip to figure out what to do next. As he drove, he got invitations to speak about the marketing he had been doing on Facebook. So kept driving and speaking and that road trip lasted over 3 years. Now Scott (aka “the Note Guy) has helped thousands of other real estate investors come to the sexy side of investing by plunging into the world of non-performing notes and looking to “rehab the borrower”. He is also a highly sought after speaker on distressed debt and has been featured in Investor’s Business Daily and The Wall Street Journal. Listen in as Scott shares with guys his systems to make tons of content from a single video, automated email campaigns that run for years, and the best ways to invest in real estate. When you’re done, go check out our conversation with Cory Boatright for more about real estate investing and more PR advice from Andrew O’Brien. “We do something big four or five times a month… They don't always work. But the only thing you can guarantee by not doing it is failure, right?” -Scott Carson Some Topics We Discussed Include: The Marketing Octagon Get real estate at a discount with notes (what’s a note again?) 10 exits that make money from a property How to make 20% cash flow across all your properties The mindset that can raise capital from anybody An automated email campaign that lasts 12 months The Theory of Unfinished Bridges A process to turn 1 video into tons of content Why realtors might be out of a job soon What all top media channels have in common How to pitch yourself to other podcasters Advice for finding the best niche to invest in [adrotate group="3"] Contact Scott Carson: We Close Notes Note Camp Podcast Connect with Scott on Instagram And on Twitter References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo MOBIT Repurpose eReleases Outwitting the Devil by Napoleon Hill The Journey To Creating Real Estate Wealth – Cory Boatright The PR Blueprint – How To Get Into Any Media Publication – Andrew O’Brien

We got a lot of great feedback about our last therapy session, so here is a new installment where we analyze what makes us our brains tick and how we rein in our minds when they start going a little haywire. In this episode, we dive deep into strategies we use to go straight into the flow when we start recording, how to sidestep mental blocks that slow us down, and our personal strategies to overcome hang-ups that used to rule our lives. We also reflect on our latest personality assessment and look back at how much has changed for the better since we became entrepreneurs. We hope this episode gets you analyzing how you overcome your own struggles and what strategies you use to release pressure and appreciate life. When you’re done, go listen to our previous therapy session and then check out Corona Brady for great advice about managing stress. “My therapy quite honestly (this is going to sound cheesy) is this podcast… because I tend to be someone who bottles up stuff.” -Matt Wolfe “Just think about how much easier life can be if you actually understand the other person you’re talking to… Just be love, have fun, be cool, and enjoy the time we’re on this planet together.” -Joe Fier Some Topics We Discussed Include: Our awesome new mic setup! How we avoid mental blocks when recording What we plan out when recording episodes Getting comfortable working through unknowns Matt’s mental strategies to stop over analyzing things The new personality assessment we’re into Why our network is our go-to for problem-solving The benefits and perils of your mirror opposite Joe’s methods to relax, meditate, be cool, and have fun Managing time and energy to stay at your best A trick that gets us right into our flow How to stop comparing yourself to others (focus on your personal journey instead!) References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo The Enneagram Institute Therapy Sessions – Getting Real On What We Struggle With – Matt Wolfe & Joe Fier Daily Habits To Manage Overwhelm And Stress In Your Life – Corona Brady

After changing her diet fixed Joy Houston’s fertility troubles she wanted to share what she had learned with other people suffering as she had. She created a nutrition course and marketed it with every tactic in the book. It failed hard. Then she realized she needed to talk with her customers to know how to actually connect with them. Joy developed her Conscious Copy Converts process based on interviews that revealed the motivating factors and precise language customers use during the full cycle of engagement with a brand. Her results not only get higher sales but a richer experience that elevates the lifetime value of customers by nurturing relationships that feel mutually beneficial rather than overtly promotional. Time to take your writing skills up another level as Joy Houston gives Matt and Joe her whole process to create powerful copywriting from scratch, what 4 personality types your copy needs to speak to, and how she charts the entire customer journey. When you’re done, check out our conversation with Joy’s husband Travis for more content strategies and get more copy advice from Kevin Rogers. “When I write every piece of copy I don't think about thousands of people… I think about having a conversation with one person.” -Joy Houston Some Topics We Discussed Include: The proof you need to be sure your product is viable Why community building comes first, tactics second Working with your spouse (it makes your marriage way better... and way worse) Flowcharts to map all your customers’ choices A process to get a team up to speed fast Finding your authentic copywriter style 3 ways to harvest vital information from your audience How to do psychological interviews with customers One question that will improve your product (and tell you what your next product should be) The 4 personality types your copy needs to attract How to perfect writing in different styles and voices A sales page template that works on everyone What you need mapped out before you write one word of copy Contact Joy Houston: Launchr Free Character Diamond Template Connect on Instagram Or on Twitter References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo The Architecture of Persuasion by Michael Masterson Ready, Fire, Aim by Michael Masterson A Unique Content System To Ensure Successful Product Launches – Travis Houston The Essential Elements of Great Hooks And Sales Copy – Kevin Rogers

At the age of 24, Jonathan Levi had just sold is first company and was on a search to make a positive impact in the world. He made a short course on what he’d learned to accelerate his learning before setting off on his travels. That side-hustle was bringing in $10,000/month while he soul searched... Until a friend asked him, “Why aren’t you making more courses?” Now Jonathan is one of the top-performing instructors on the web with over 160,000 students and counting. Most recently, he launched The SuperLearner Academy, a private, online academy where he teaches premium-level masterclasses in accelerated learning and productivity, and Branding You Academy, which teaches entrepreneurs how to create 7-figure multimedia internet empires just like his. Time to step into your memory palace as Jonathan Levi shows the guys how to create courses that are addicting as salted peanuts, the secret to speed reading, and how to become an 8-Ton-Gorilla. When you’re done, learn more about marketing courses with Ankur Nagpal and Joel Erway. “Creating a really engaging online course is just having it be like salted peanuts where people can’t stop because it’s so enveloping.” -Jonathan Levi Some Topics We Discussed Include: The reason side-hustles outperform big business A quick test to see if your business idea is viable (do it with your friends!) How a successful entrepreneur drives in rush-hour Why Udemy could be the right place to grow your brand Tactics to track customers and generate your best leads How to find your unique angle straight into your niche The Law Of Conservation Of Knowledge How to pick the right domino that expands your brand A leveraging path to become an 8-Ton-Gorilla! “Lateraling” your brand into industries for insane growth 3-Steps to make engaging courses and repeat customers How superhumans organize their memories The secret to becoming a speed reader Contact Jonathan Levi: Becoming Superhuman Podcast The Becoming Superhuman Mastermind Branding You Academy Free 5 Day Memory Mastery Course Become a SuperLearner by Jonathan A. Levi Connect on Instagram Or on Facebook References and Links Mentioned: The Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Smartcuts by Shane Snow Current Tactics To Get Amazing Results With Webinars – Joel Erway How To Launch Your Own Profitable Online Course – Ankur Nagpal

At the age of 40, Lee Goff had a massive heart attack that nearly killed him at far too young an age. He had an eight-year-old daughter and a thriving agency that was stressing him to death. He sold his agency and started a new one that he promised himself would be too simple to ever put him in the hospital again. Lee has gone on to pursue his life long passion of mentoring small businesses with a focus on doing one thing, and that is to make agency owners lives easier. He is committed to providing real-world tools, classes, and coaching that can make a real difference in the performance of an agency and help small businesses grow faster and more profitable than they could have ever imagined. If you’re feeling like you have twelve bosses instead of one, this episode is for you. Listen in as Matt and Joe get a masterclass in simplifying your business from Lee Goff, who shares his essential automation processes, the human psychology that dictates every sale, and 10-steps to finding your most profitable niche. Looking to simplify even more? Check out our conversations with Gonzalo Paternoster and Michael Woodward. “If people are giving you money they’ve earned the right to talk to you. Don’t try and live behind a digital wall and build a business.” -Lee Goff Some Topics We Discussed Include: The one thing that separates great advice from bull$^&# Double-Digit Midgets (they’re what your business is for) The first thing every business needs to simplify Breaking away from the small-business diet How to keep clients from turning into bosses Automation to effortlessly onboard clients and employees The limiting beliefs you need to wipe to scale your business 10-steps to find your most profitable niche Your only employee who actually needs to be an expert Why a coach is essential to scale quickly Rudimentary psychology that dictates sales Lego Models (it’s the future of business!) The digital goldrush that’s on the horizon Contact Lee Goff: Agency Success Roadmap The 10-Step To Finding Your Niche Webinar Marketing Agency Coach Connect on Facebook And on LinkedIn References and Links Mentioned: The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo How To Spot A Liar - TEDTalk Liespotting by Pamela Meyer The Art of War by Sun Tzu Simple Tweaks To Systematize Your Daily Tasks And Work Less – Gonzalo Paternoster Micro-Experiments And How To Make Big Projects Feel Simple – Michael Woodward

When he was just 16, Cory Boatright dropped out of school to sell Kirby home cleaning systems. He was the youngest and most successful sales guy at the company but it was only the first step in a journey through Christian heavy-metal, Ginsu knives, Ebay, and about 40 other companies until he struck real estate. Now Cory runs several multi-million dollar companies centered around real estate investing. Between himself, his teams, and his students all over the world, he has sold over 75 million in real estate acquisitions and completed over 1000 real property transactions. Today he coaches high achieving entrepreneurs and their teams to get the same phenomenal results in their businesses. Join the guys for a wild ride through Cory’s journey to success and the latest insider real estate strategies like how to buy properties worth millions without putting in a penny, getting giant paydays with short-selling, and how to get double-digit returns with your IRA. When you’re done, round out this episode with more real estate and investing advice from Dana Robinson and Danielle Town. “When I got involved in real estate I didn’t know anything about it. I just knew I wanted to be involved with it because of my clients... I would ask them, ‘What made you successful?’ These were affluent people and what do you think they said? Real estate.” -Cory Boatright Some Topics We Discussed Include: Pushing yourself through resistance to success Unleashing your drive to mastery (it’s in your D.N.A.) How 95% of affluent people gain and maintain wealth Bird Dog vs. Wholesaler, pick the right one for you! How to tap into the trillion dollars just waiting to invest in you 2 questions that can revolutionize your business The treasure trove of real estate people are ignoring Fundamentals of short-selling real estate for big paydays How to buy $5,000,000 buildings with no money down The biggest tax breaks for real estate this year Managing your real estate to weather market storms Where to invest your IRA for double-digit returns Contact Cory Boatright: Cory Boatright’s Website Real Estate Investing Profits Podcast Cory’s Coaching Investing Capital Group Connect on Facebook Or on Twitter References and Links Mentioned: The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Cory Peterson Mastermind Best Ever Conference Apartment Building Investing Podcast The Holy Bible Rich Dad Poor Dad by Robert T. Kiyosaki As a Man Thinketh by James Allen The E-Myth Revisited by Michael E. Gerber Passive Income Hacks & The Legalities Of Running An Online Business – Dana Robinson How To Make Stock Investing “Not Scary” – Danielle Town

After moving to Austin on a whim, Molly Pittman took an unpaid internship at Digital Marketer. Out of a dozen interns, she knew just a couple would get hired. She gave it her all to be one of them. A year later, she was VP of Marketing. Now Molly is a digital marketing expert and educator. She is the co-host of Perpetual Traffic, one of the most highly regarded marketing podcasts around. She also coaches and consults with businesses to provide unique digital marketing plans tailored to their goals and setting strategy for some of the world’s fastest-growing companies. Get your notebook ready as Molly lets Matt and Jow in on all the recent changes to Facebook Ads, what ad content is working on Instagram, and how she designs campaigns that bring in 4,000 leads a day. Still in the zone for more Facebook Ad strategies? Then check out our conversations with Ralph Burns and Curt Maly. “There are different purposes for different campaigns and the most important thing is you know what that one success metric is so you can say, ‘This is good,’ or, ‘This is bad.’” -Molly Pittman Some Topics We Discussed Include: Ad Campaign Breakdown: 50,000 leads in just 2 weeks! How to pick the right metrics and stop wasting time Content that Facebook will love to advertise for you Why metrics change and learning to pivot with them How to scale a budget without breaking your audience A strategy to make stable income streams Changes to Facebook’s rankings (and how to take advantage!) A process for high-converting ads using testimonials Rules for ad copy that hits deep with your avatars How to train a media buyer from intern to expert Amazingly effective (and cheap!) Instagram ad campaigns Horizontal scaling strategies to expand your audience Contact Molly Pittman: Digital Marketer Perpetual Traffic Podcast Digital Marketer Lab Train My Traffic Person Connect on Facebook And on Instagram References and Links Mentioned: The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo The Ad Grid: How to Build Traffic Campaigns that Convert Higher and Scale Faster This Is The Future Of Facebook Advertising – Ralph Burns Unique Facebook Ad Strategies That Are Making People Rich – Curt Maly