Fitness Business Podcast: Leadership, Innovation, and Profit

Greg Cassar is Australia's Leading Digital Marketing Profit Strategist & Coach. He has worked with over 300 businesses as an agency & a coach to help them grow as much as 10x in a year. Having performed over 400 split tests and managed over $6m in clicks, Greg has driven over 1.8m leads for his clients and his own businesses As a result of spending over $200k on his own education Greg has modeled & perfected the best techniques from around the world for converting leads into customers & ascending them through the sales cycle with a real focus on Customer Value Optimization (CVO) Greg believes that sales & marketing will only take businesses so far, then a real focus on Financial IQ is required to drive profit and ultimately more cash for business owners. This mindset has proven very successful with a large series of success of engineering more profit and cash in businesses than the owners previously thought possible. What you will learn: Steps to getting started with Pay Per Click Advertising How to use Google Ad Words Express Tips for Facebook advertising How you can use pixels to build your list for retargeting

In 2003 Chris Stevenson opened Stevenson Fitness, a 2,000 square foot gym that specialized in of private training. In 2010, Stevenson Fitness morphed into a true phenomenon, boasting a sterling reputation and the prominence of a 7,500 square foot, full-service health club. Currently, Stevenson Fitness helps more than 2,000 achieve their fitness goals. Membership retention rates are consistently more than 70%, and more than 40% of the business revenue is generated from ancillary services. In addition, member participation in group exercise classes and small group training continues to flourish. Stevenson Fitness thrives because of customer service. The well-trained staff, immaculate facility, and top-notch equipment promote the company's mission statement: at Stevenson Fitness, "Everyone leaves feeling better than when they arrived." The club's consistently impeccable customer service was quantified by an NPS study run by IHRSA and The Retention People in 2012. Stevenson Fitness had the highest NPS in the industry (77), and is now consistently in the low 90s (at the time of the study, the average score for health clubs nationwide was 44). With his expertise in customer service and experience, Chris shares insights into the 3 stages of their 90 day on-boarding program and he gives tips on how you can improve your Net Promoter Score.

Sarah Robb O'Hagan is the CEO of Flywheel, who has held previous leadership positions at Equinox, Gatorade, Nike, and Virgin. In her book, EXTREME YOU: Step Up. Stand Out. Kick Ass. Repeat, Sarah draws unconventional insights and kickass lessons from her own personal and professional experiences, including getting fired twice in her twenties on her way to turning around a five-billion-dollar sports drink business. During this weeks show you will learn: How career challenges can turn into amazing opportunities What it means to play your specialist game How to stay focused and not be distracted by the competition

Luke Carlson is the founder and CEO of Discover Strength in Minneapolis, Minnesota. He first appeared with us on show 91 when he talked about identifying your core purpose. In this show Luke gives us insights into what it means to lead with vision, he shares key questions every leader should ask and how to succinctly plan your short, medium and long term goals.

Justin Tamsett has spoken to over 172,500 people face to face, delivering 291 presentations over 18 years. This year, he has trained in a different fitness business model every week as a casual visitor to get the true consumer experience. JT has conducted 168 meetings for the Industry Leaders Roundtable for club owners and personal trainers in Australia and the US. During todays show you will learn the 7 C's to building a winning team.

Lisa Simone Richards is a visibility strategist for health, fitness and wellness entrepreneurs who want to go from unknown and underpaid to standing out and selling out. During the show we chat about: How to make yourself stand out in a crowded fitness market We learn about the term 'Copy Stalking' and how you can use it to speak your clients language How to succinctly communicate what we do, when speaking with our ideal customer

This week we officially kick off the celebration of two years of The Fitness Business Podcast and to mark the occasion, We've invited back some of our most popular guests, starting off with the bestselling author of eight books, one of the world's most respected thought leaders on sales, leadership, and customer experience and a sales acceleration specialist - Jeb Blount. Jeb has just released a new book called Sales EQ and during todays show, you will learn • How a membership sales consultant best use Sales EQ in their role • Jeb shares his top tips on becoming an Ultra High Performer in your business • and we discuss 6 key tips to developing self-awareness. Also, to celebrate our second birthday we are introducing a new segment to the show called In The Trenches where we chat to owners, managers and staff across the globe who are doing cool stuff in their businesses. Todays guest for In the trenches is Program Development & Social Media Director for Brick Bodies – Gabriella Waters, and we chat about some great ways to get your team and members involved in creating social media content for you.

Allison Flatley has been committed to the health and fitness industry for 30 years. Over the years, Allison has held every position from a nutrition specialist running the juice bar, group exercise instructor, personal trainer, activities coordinator, club manager, corporate fitness consultant to executive leader. Most of her career, Allison focused on building, operating and growing corporate, commercial, government and hospital-based fitness and wellness programs throughout the United States. For 14 years, she shared her industry knowledge and experience as an adjunct professor at American University, teaching the Fundamentals of Health Promotion as part of the Sports Administration graduate program. Today, Allison enjoys presenting and mentoring future industry leaders and helping businesses grow. During todays show, you will learn: • Allison's 6-Step Daily Success System • How to improve your skills as a leader • Advice for women forging a career in the fitness industry Also, later in the show Trina Gray joins us to talk about the IDEA World Convention coming up in July in Las Vegas.

Tom Breeze is the CEO of Viewability, an international video advertising agency. With clients such as Frank Kern, Neil Patel, Brendon Burchard, Andy Jenkins, Amy Porterfield and many other international brands across many industries, Tom has built thousands of successful advertising campaigns, testing and tracking all the results. During todays show you will learn why you should be advertising on You Tube and exactly how you can do it - even without a huge budget!

This weeks show features two guests, Kate Golden from Newtown Athletic Club and Steve Jensen from Impact Training Corporation. Kate is the director of People and Fitness Operations for the Newtown Athletic Club, a 250,000 square foot individually owned Lifestyle Facility. She overseas all fitness and wellness operations for the club and was named as one of the 2017 IHRSA Rising Stars. Kate shares her experience on leadership behaviours that are needed to manage people, advice for new managers getting to know their team and how to set up your PT department for success Steve Jensen from Impact Training Corporation gives us advice and an action plan on how to implement ideas we learn at training, on courses and at conferences.

This week we welcome back The Instagram Expert Sue B Zimmerman to chat about *Using Instagram Influencers for your fitness business *Creating a custom hashtag for your local community *What content you should put on your Instagram stories feed Then Josh Levy from the Association of Fitness Studios shares some key insights from the 2016 Marketing Best Practices report including: *What differentiates studios from traditional clubs * What marketing strategies prove the most effective for fitness studios

Our special guest this week is the internationally recognised performance coach, personal trainer, author, speaker, and the man who was ranked one of the Top 100 Most Influential People in Health and Fitness, Todd Durkin! During the show he talks about the importance of systems in your business, How to empower your team to deliver exceptional customer experiences, Why building your email list is a game changer for your business and the role of social media in building your personal brand. Also mentioned in the show MyZone, Tribe Team Training, ABC Financial, Active Management, Fitness Quest 10, Precor, One Fit Stop, REX Roundtables.

Stu McLaren helps experts transform their knowledge and influence into recurring revenue by launching, growing and scaling 7 and 8 figure membership sites. He is a coach and consultant and in addition to being a highly successful entrepreneur, he and his wife have launched a registered Canadian charity called World Teacher Aid. During this weeks show you will learn: How doing fewer annual promotions can equate to more membership sales and he gives us tips on converting leads via email marketing

Sue B. is the #instagramexpert and creator of the online Instagram course "Ready, Set, Gram" She's a popular CreativeLive instructor, powerful coach on prominent stages like Social Media Marketing World and a highly sort after business coach. During this weeks show, you will learn, How to be known as the go-to person in your niche How to grow your Instagram following through business partnerships

FlyWheel, Orange Theory Fitness and Speedplay are this weeks featured studio visits. Take a listen as we experience all three facilities from a customer perspective and share with you some great features to consider for your own fitness space. We also finish with a few tips you can use, to check your fitness business is a hit and not a miss! Heres what you will learn in this weeks show: Qualities that create world class coaches Using Heart Rate Monitors to engage with your members Email communication - who is doing it best? How you can make a big impact with a small floor space This weeks Precor Quick Fire Five guest: Sue B Zimmerman.

Lights Camera Action!! This week, we are headed to LA to check out what the fitness industry has to offer. JT, from Active Management, joined Chantal for a customer eye view as they worked out at 8 different facilities in 7 days. Here's what you will learn in this week's show: The importance of on boarding new customers The value a great member experience can have on your retail bottom line Who is THE BOSCO? We will tell you! and Where you may find your best ever front desk team member Also, this week, we hear from Ken Davies from City Fitness about using Precor in his club, and Brian Doyle, the creator of Axius Core, comes on to talk about this space aged new fitness product! Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

If you follow our social media pages, then chances are you will have seen that I have just returned from a whirlwind trip to LA to attend IHRSA 2017. IHRSA is the International Health, Racquet & Sportsclub Association, and each year they hold an annual event in the U.S. which includes over 100 education sessions and 350 exhibitors at the Trade Show. What you will learn in this week's show: • Tips for making the most out of networking opportunities • Resources to grow and improve your leadership skills • Ideas to encourage member interaction in your fitness facility • The importance of creating a content plan for your business Also this week, we are joined by Fitness PR Guru, Lisa Simone Richards, to chat about her upcoming online summit called the Audience Attraction Formula, which teaches health, fitness and wellness entrepreneurs how to get new clients in the next 30 days. Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

This week's guest is John Bellamy from Direct MSGing, a direct response communications company. In this show we are talking about LinkedIn. LinkedIn is the world's largest professional network. If you aren't already using it to grow your database of fitness clients, you're not alone! It's an underutilized platform by the fitness industry, and John tells us why we should be using it and how! Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

This week's guest is Andrew Watson from the County Sports Partnership Network in the UK. The CSP Network is a nationwide group of 44 County Sports Partnerships (CSPs) which share a common goal of Improving Lives by Growing Grassroots Sport and Physical Activity. During the interview, Andrew tells us about the specific programs that appeal to a broad range of demographics - groups like corporates, young adults, children and the disabled. He also takes us through the National Workplace Challenge, shares some results they have gotten and gives us tips on how a fitness facility could establish and run their own workplace challenge. Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

Scott Rawcliffe is a trainer geek turned social media nerd who is an international presenter and the social media marketing mind behind some of the biggest names in the fitness industry. He specializes in helping fitness professionals grow their business and influence through the power of Facebook marketing. During today's show, you will learn: About the type of content a fitness business should be producing to build customer connection The most important metric to measure Facebook marketing success Scott's recommendations around using Facebook Live and 5 things needed for a successful Facebook marketing campaign Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

Luke Carlson is the founder and CEO of Discover Strength whose personal training facilities are among the highest volume/revenue training facilities in the U.S. Luke is a sought after speaker to businesses and leaders in a variety of industries. Luke is an ACSM Certified Exercise Physiologist and has a BS Bachelor of Science and MS Master of Science in Kinesiology from the University of Minnesota. During today's show, you will learn: The importance of having a clear core purpose and core values for your business Why it is so important to understand what truly makes you different as a club. He outlines an exercise to do, before, you do any marketing for your business What that means to promise – and deliver - five star customer service Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

Monique Valcour is an executive coach, keynote speaker, and workshop leader. She believes that everyone has the right and the capacity to thrive at work and in their lives beyond work. Monique's coaching expertise is built on over 12 years of work as a management professor, combined with rigorous coach training, certification, and high-level coaching experience in multiple countries and industries. She has served as a professor of management on the faculties of EDHEC Business School (France) and Boston College (U.S.). She coaches and provides training in leadership development and career management for the United Nations and for several top business schools. Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

Group training is a topic we get lots of questions about. Last year on show 50, Adrian Antigua from Gainsville Health and Fitness answered a number of your questions, and this time we have invited Rick Mayo and Mike Gelfgot along to share their expertise on the subject. To start the show, we talk about great apps to help you get organised in your business. After that, you will learn: • Great strategies for converting current members over to group training • Critical systems you need to run a successful program • Tips for launching group training in your club Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

In 2009, Coss Marte was sent to jail as the ringleader of a multi-million dollar cocaine operation. He was grossly overweight and warned by his physician that his current lifestyle, if left unchecked, would likely kill him. Today, Coss has turned his life around, and in the process, has built ConBody, a prison style bootcamp that has over 6,000 clients. During this show, you will hear how he went from a jail sentence to becoming a successful fitness business owner. Things you will learn: The importance of creating a Unique Selling Point for your fitness business The unique features that make ConBody standout in a crowded market How to expand a bricks and mortar studio to an online product Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

Mike Arce is the CEO and founder of Loud Rumor, a 7-figure fitness marketing agency that helps studios and independent gyms grow and get more members. He's an entrepreneur, speaker, coach, and advertising pro. Mike also hosts a top fitness business podcast, The GSD Show. During the show, you will learn: How to get new leads for your fitness business The first step you must take before advertising on Facebook Strategies for closing leads – including a great tactic for getting a prospect to commit to coming in to your gym How to handle common sales objections and three questions you must ask a prospect Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

Matthew Wright is a fitness business leader, educator and innovator. He has a proven track record of increasing revenue at the individual and club level. Currently, he is the senior director of fitness for Healthtrax Fitness & Wellness, the president of NEHRSA and serves on the IDEA personal trainer committee. Matt holds a master's degree in sport and exercise psychology. In addition he has taught college courses in kinesiology, anatomy and physiology and exercise technique and prescription. During the interview, Matt talks about leadership development for managers and teams, we discuss hiring new staff – and how far ahead you should plan, plus he tells us about the session he will be presenting at IHRSA 2017. Later in the show, Lynne Nieto from Augies Quest talks about the foundation and their big fundraising event that is coming up in just a few month's time. Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

Mike Bledsoe is the host and CEO of Barbell Shrugged and Barbell Business. He has been coaching and honing his own health and performance for over 20 years. With the goal of creating the biggest possible impact, he uses video shows, podcasts, software and entrepreneurship to reach as many people as possible. As an athlete he has competed and coached many sports, including Weightlifting and CrossFit, and as an entrepreneur he has successfully co-founded Faction Strength and Conditioning (Home of CrossFit Memphis), Barbell Shrugged, and Barbell Business. During the interview he tells us about: A great routine he does to start each day What CrossFit and traditional gym models can learn from one another. And I ask Mike about selling supplements within a fitness facility, what percentage of your income it could potentially generate and when the best time is to introduce and educate the concept to members. Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast https://twitter.com/fitbizpodcast On Facebook

Ray Algar is the managing director of Oxygen Consulting. He has a wealth of knowledge and has been analysing and commentating on the industry's evolution for the past 15 years. He talks to us about some of his recent research around fitness substitutes and boutique fitness studios. We also discuss Gymtopia, a website that shares stories on how the global health and fitness industry uses the power of philanthropy to reach out and support people and communities. Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

This week's special guest is Michelle Bowden. She is an expert in persuasive presenting in business and one of only 35 Australia female CSPs (Certified Speaking Professionals). The CSP is the highest designation for speakers in the world. In today's show we discuss: Why presentation and communication skills are such an important part of every one of our lives – every day What body language and appearance has to do with success Preparation tips for presenting to and communicating with the people around you Techniques that assist with converting a lead to a sale PLUS she tells us why we shouldn't use the word "but" in our conversations, and what words we should use instead Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

Kayley Riddle is the Owner and Director of People Engine, working with businesses to align their workforce actions with their strategy every day to improve performance and profit. Kayley began in the Health and Fitness Industry, working in Group Fitness and Personal Training while completing University study. She went on to perform in various management roles, including the National People Manager for the Australian LivingWell clubs within Hilton International. With her experience in club re-branding and openings, she re-located to London as a Director of Human Resources, leading teams and opening several hotels across the Hilton family of brands. Now the head of People Engine, it's easy to see how Kayley's passion and experience have made her an expert coach in Human Resources – recruiting the best people, retaining them and maximizing performance ... all leading to healthy profits, and making her the perfect guest for todays show! Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

Dr. Sherry Pagoto is a professor in the Department of Medicine at the University of Massachusetts Medical School and co-founder of the UMass Center for mHealth and Social Media. She is also a licensed clinical psychologist with expertise in behavioural counseling for obesity. Her research has been funded by the NIH for 13 years and she has published 148 peer-reviewed papers on the science of health behaviour. Her current research is examining how technology and social media can be leveraged for health promotion and disease prevention. During today's interview we talk about the role social media can play in supporting your client's weight loss journey and she tells us the biggest mistake people make when trying to lose weight. We discuss some strategies for creating healthy habits, plus we talk about Sherry's online challenge - PlankaDay. PLUS later in the show, I chat to one of our listeners, Ben Ritchie from Genesis Fitness in WA Australia. Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

Carol Michaels is the owner of Carol Michaels Fitness and Recovery Fitness which is a cancer exercise program developed to improve recovery from cancer surgery and treatments. She is also the IDEA Personal Trainer of the year for 2016. During this interview she talks about her journey to building Recovery Fitness and she also gives us an insight into how she approached and established relationships with the medical industry to help develop and support the program. Also coming up later in the show is another amazing woman in fitness, Jessica Glazer. I first came across Jess on my Instagram feed. It was her image of a Fitness game for kids that got my attention and I soon found out Jess is an incredible role model and advocate for keeping kids fit, and she shares today a few of the ways she has made fitness FUN! Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

Ilana Wechsler is the founder and director of Green Arrow Digital, and she is a former data analyst turned pay per click (PPC) expert. She has worked at many of the global financial institutions but switched careers many years ago when she finally gave in to her passion for PPC and online marketing. She is truly passionate about working closely with her clients and also teaching businesses how to run profitable ad campaigns themselves, without needing an agency. During today's interview, Ilana defines all the most frequently used terms in Facebook advertising, and she tells us about the importance of pixels and conversion tracking. Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

Emmett Williams is an entrepreneur and leader in the health and fitness industry who has turned around an international marketing company located in Australia, built or purchased 7 health clubs, and helped create a commercial gym equipment distribution company. Five years ago, Emmett relocated to the United States to co-found the international wearable technology start-up MYZONE INC. For anyone that's not familiar with MYZONE, it is a wearable heart rate based system that uses wireless and cloud technology to monitor physical activity. As MYZONE approaches its 6th anniversary the business has progressed from a startup technology company to a market leader in the commercial fitness niche.Emmett, just a few weeks ago, was entered into the Fitness Australia Roll of Honour. During this interview, Emmett talks to us about technology – specifically how technology and data can come together to help drive customer connection, member engagement and growth for fitness business owners. Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

In 2002, Chuck Runyon revolutionized the fitness industry when he and Dave Mortensen co-founded Anytime Fitness. For his unprecedented and unique contributions to the fitness industry, in 2009, Chuck was honoured as the "John McCarthy Industry Visionary of the Year" by the (IHRSA). More recently, he was honoured by Chief Executive magazine with its inaugural "Leadership" award for his commitment to investing in people and relationships. Under his leadership, Anytime Fitness has earned numerous industry accolades, including: • "The #1 Top Global Franchise" • "One of America's Most Promising Companies" • "The Fastest-Growing Fitness Club in the world" • "The Best Place to Work in Minnesota" During this interview, Chuck shares his experience on staying focused in a busy environment, he talks about the importance of the people in our businesses and he tells us the key traits to be a great leader. Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

Susan Fowler implores leaders to stop trying to motivate people. In her bestselling book, "WHY MOTIVATING PEOPLE DOESN'T WORK… AND WHAT DOES: The New Science of Leading, Engaging, and Energizing," Susan educates leaders on motivation best practices based on solid science communicated through compelling storytelling, case studies, and real-life examples. Susan is dedicated to providing leaders around the world with a cutting-edge framework, dynamic model, and pragmatic course of action to shape workplaces where people flourish while producing sustainable results. Susan is a professor in the Masters of Science in Executive Leadership program for the University of San Diego. She is a global speaker, consultant, trainer, and coach. She is also the author of by-lined articles, peer-reviewed research, and six books, including the bestselling "Self Leadership and The One Minute Manager" with Ken Blanchard. Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

Jay Baer, CSP (certified speaking professional) is the world's most retweeted person among digital marketers. He is a renowned business strategist, keynote speaker and the New York Times best-selling author of five books including "Hug Your Haters." Jay has advised more than 700 companies since 1994, including Caterpillar, Nike, Allstate, The United Nations and 32 of the FORTUNE 500. He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service. His Convince & Convert Media division owns the world's #1 content marketing blog, the world's top marketing podcast, and many other education resources for business owners and executives. Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

This week's guest is the editor of Health Club Management Magazine – Kate Cracknell. She joined the company in 2006 and has led the magazine to become a leading title for the health and fitness industry around the world. During the interview, Kate shares why its so important to keep your customer front of mind. She tells us what Brexit means for the UK fitness industry, she challenges clubs on how their interacting with members and connecting with the inactive community, plus she gives us some insider tips on how to get PR for your business. Also during this week's show we have a very special announcement and we have next week's guest, Jay Baer join us for a round of Quick Fire Five! Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

Rasmus Ingerslev is an experienced fitness industry entrepreneur with an international footprint. He has multiple successful start-ups and exits behind him, including two of Denmark's largest health club groups (fitness dk and Fresh Fitness). He has been pointed out as one of the top CEOs in Denmark and is a recipient of the IHRSA European Club Leadership Award. On a board level, Rasmus serves as Chairman of IHRSA as well as REPEAT and Executive Vice Chairman of Wexer Virtual, a company he founded, which supplies video based group exercise and cycling classes to the majority of the top 25 health club groups globally. He has also served as Vice Chairman of one of Europe's largest club groups and Chairman of Exerp, who supplies an ERP system to numerous leading health club groups. Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

John Lee Dumas is the founder and host of EOFire, an award winning podcast where he interviews today's most successful entrepreneurs 7-days a week. JLD has interviewed over 1200 entrepreneurs and EOFire generates over 1 million monthly listens. John's latest project is The Freedom Journal - a gorgeous leather bound journal that guides you in accomplishing your #1 goal in 100 days. Launched on Kickstarter, it raised $453K in 33 days and became the #6 most funded publishing project of all time. You can learn more at TheFreedomJournal.com. During today's show, JLD shares his key takeaways on topics including social media, marketing, managing your team, leadership, entrepreneurial spirit and balance. He tells us about his passion project, The Freedom Journal and we talk about why you shouldn't be afraid to give away free content. Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

Rachel Bevans is a strategic marketer, brand and communications planner and business director with over 23 years of experience leading and motivating people to drive and transform businesses to be brand-driven, customer-centric and employee-engaged. Rachel is the founder of The Healthy Brand Company and she talks to us about what we need to consider when developing our brand. Also during this week's show, we have Pam Kufahl from Club Industry telling us about this year's show and this week's Quick Fire Five features none other than John Lee Dumas from Entrepreneur on Fire! Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

Over the past 12 months we have come across some amazing stories of business owners who have raised money for charities or increased awareness about causes that are important to them. We frequently hear about fitness businesses that want to do something to give back to their local community or a charity, but sometimes it's hard to know where to start or what to do. In this week's show, we hear from two businesses – One on One in the USA and Onward Fitness in Australia. Both have approached community support in a unique way and both have made an incredible difference in people's lives. Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

Jason Kelly is the New York Bureau Chief of Bloomberg and oversees more than 1,200 journalists. During his time there, he's written about topics ranging from semiconductors to economic development during the war in Afghanistan. But today's focus is all around his latest book, "Sweat Equity: Inside the New Economy of Mind and Body." During the interview, we talk about how to connect with Millenials, and Jason tells us his thoughts on the future for different business models in the fitness industry. He also gives us some insights into reaching different markets including high end corporates and the currently in-active community. Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Sean Greeley has an unrelenting passion for growing people and companies. Over the last 10 years, he's developed Net Profit Explosion into the global fitness community that empowers entrepreneurs at every stage of business growth and development. NPE now serves over 21,500 fitness business owners in 95 countries. With offices in the U.S., UK and Australia, the company has been listed six times on the Inc. 500/5000 list of fastest growing, privately owned U.S. corporations with over $10+ million in annual revenues in 2015. Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Andrew Simmons is the Founder and CEO of Vision Personal Training which has 53 locations in Australia and New Zealand. Andrew was voted National Personal Trainer of the Year in 2003 and his original studio in Caringbah was awarded National PT Studio of the Year in 2010. He holds a degree in Exercise Science and has been presenting regularly at international fitness and business conventions since 1995. Andrew is the author of 2 books, "Fat Loss Take Control" and "Ready Set Go – 3 Steps to Better Health." During this show we discuss: How to overcome business hurdles The importance of learning from others The challenges of running a franchise business The highlights of running a franchise business Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Tema Franks is a best-selling author and has worked in customer experience, marketing, and usability testing for over three decades. In 2001 she founded Web Mystery Shoppers, the world's first company to test omnichannel customer service: web, phone, chat, email and in-store. Using social media techniques before social media existed, she built a database of 75,000 "mystery shoppers" worldwide. Clients have included Bank of America, Expedia, the Royal Bank of Canada, government departments, businesses and non-profits of all sizes. Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Adam Robinson is the co-founder and CEO of Hireology (www.Hireology.com), where he's on a mission to help business owners make better hiring decisions using predictive data and innovative technology. He is a noted recruiting industry expert, speaker, and author with over 20 years of experience in the field of hiring and selection management. During the show we discuss: The importance of finding the right person for the job Should you hire on attitude or skills What holistic evaluation means and why it's important The role for behavioural profiling in the interview process Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/

This week our guest is Justin Tamsett, the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. JT has recently started a weekly Facebook live segment called, JT in the Raw! During the show, he tells us about JT in the Raw and explains why videos are such a powerful tool to connect with your clients. We also discuss qualities of a great leader and he shares some research with us that you can use with your business and your teams. Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Sean Greeley has an unrelenting passion for growing people and companies. Over the last 10 years, he's developed Net Profit Explosion into the global fitness community that empowers entrepreneurs at every stage of business growth and development. NPE now serves over 21,500 fitness business owners in 95 countries. With offices in the U.S., UK and Australia, the company has been listed six times on the Inc. 500/5000 list of fastest growing, privately owned U.S. corporations with over $10+ million in annual revenues in 2015. During the show Sean tells us key factors in running a successful business, plus he takes us through a step by step exercise to identifying our ideal customer. Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Vickie Saunders is fast becoming the world's leading expert in athlete sponsorship. She empowers individuals and organisations with the knowledge and skills to create and manage valuable, effective and sustainable sponsorship. Her work has been commissioned by the International Olympic Committee, and her clients include the Australian Institute of Sport, Team GB, Deloitte and many individual athletes, as well as local and global companies who sponsor athletes. During the show we talk about - what a sponsorship consultant does, how you can partner with other businesses to gain sponsorship for your brand or say for an in-club challenge, plus steps to fostering relationships and building the network around your business. Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/