088 Coss Marte – How a Drug Kingpin Became a Fitness Entrepreneur
Fitness Business Podcast: Leadership, Innovation, and Profit · The Fitness Business Podcast
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Show Notes
In 2009, Coss Marte was sent to jail as the ringleader of a multi-million dollar cocaine operation. He was grossly overweight and warned by his physician that his current lifestyle, if left unchecked, would likely kill him. Today, Coss has turned his life around, and in the process, has built ConBody, a prison style bootcamp that has over 6,000 clients. During this show, you will hear how he went from a jail sentence to becoming a successful fitness business owner.
Things you will learn:
- The importance of creating a Unique Selling Point for your fitness business
- The unique features that make ConBody standout in a crowded market
- How to expand a bricks and mortar studio to an online product
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