Fitness Business Podcast: Leadership, Innovation, and Profit

Jessica Matthews, M.S., E-RYT500 is an award-winning and industry leading fitness and wellness educator. She is a professor at Point Loma Nazarene where she developed the Masters of Kinesiology in Integrative Wellness program. She also serves as senior advisor for health and fitness education for the American Council on Exercise (ACE). A sought after and trusted media resource, Jessica regularly contributes as a wellness expert to numerous publications and media outlets, including Women's Health, The Washington Post, and CNN.

Peter Docker is the co-author of Find Your Why. He is passionate about enabling people to be extraordinary and inspired by the theory of The Golden Circle, he has collaborated with Simon Sinek for over five years and has the role of Igniter and Implementation Specialist on the Start With Why team. He is dedicated to continuing to learn and share insights into how humans operate, communicate and relate.

What were you doing in 1988? Our guest today completed his personal training course which means in 2018 he celebrates working 30 years in the fitness industry – for some of you listening means he has been working in the industry longer than you have been alive! As of today he has spoken in 19 countries delivering 316 presentations, speeches or key notes to over 180,000 people! Including speaking at Filex in Australia for 19 consecutive years and at IHRSA for 13 consecutive years! He is Australia's most awarded industry speaker, coach and contributor: The 2006 Fitness Australia Presidential Award, The 2008 Australian Fitness Network Presenter of the Year The 2008 FitnessNSW Contribution to the Fitness Industry Award and And in 2011 he was an inaugural inductee into the Fitness Australia Roll of Honour And why does he do all this? He wants to reduce the health care costs across the globe by having more people move more often in the safest place, health clubs, with the best experts, qualified fitness professionals. Todays special guest is the Managing Director of Active Management Justin Tamsett.

Amanda Bond is owner of The Ad Strategist and the creator of the StrADedy System. Entrepreneur Magazine calls her a "Facebook advertising genius", Social Media Examiner named her "the brightest mind in Facebook advertising today" due to her unique mix of creativity and her vast analytical experience from analyzing hundreds of millions of client ad impressions. A fiery personality, Bond mixes education and entertainment in a straight shooting way to show people the right way to do Facebook advertising.

Jan Spaticchia is the Chairman, CEO and co-founder of the énergie Group. With a widespread reputation for his entrepreneurial flair, leadership and vision, Jan has over 24 years' experience in the Health, Fitness and Leisure industry.

Ed Delahenty is the Club General Manager of Goodlife Prahran Victoria. He started as a Membership Consultant, progressed to Sales Manager for Fitness First, progressed to Club Manager for Fitness First then Club Manager at FitNFast. Wanted a better understanding of the Fitness side of the business so became a Personal Trainer to further develop skills in the industry and then for the last 4.5 years Club General Manager for Goodlife.

Mike Michalowicz is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneur's cult classic, The Toilet Paper Entrepreneur. Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Today Mike travels the world as entrepreneurial advocate speaking to groups just like ours. He is globally recognized as the guy who "challenges out dated business beliefs" and teaches us what to do about it. Over the next 4 shows you will learn: Recourses to improve your knowledge around financial management Tips for improving cash flow in your business Strategies to reduce expenses How to stick to your New Year financial resolutions

During this weeks show, special guest Thomas Plummer talks about how much of your marketing budget should be allocated to social media marketing, how to use social media to market to prospects at different buying stages, how to use video to market your business and 3 tips for fitness business owners marketing on social media. Thomas Plummer has been working in the fitness business for over 40 years. He founded the Thomas Plummer Company in 1990, which eventually became the National Fitness Business Alliance (NFBA) in 2003. The NFBA is a group of industry vendors and suppliers banded together to bring advanced business education to all fitness business owners operating anywhere in the world. Currently, Thomas does about 20 workshops a year around the world and is in front of more than 10,000 people a year through numerous speaking engagements as a keynote speaker, event host and private consultant. He has authored 10 books on the business of fitness, which have remained the bestselling books in the industry for over 20 years and several of the books are currently used as textbooks in numerous college programs as their source for fitness business education. He also has one of the most popular Facebook sites in the industry with over 100,000 followers where he writes about business and life on an almost daily basis. Thomas is also the creator of the modern training gym concept in the late 1990s, which has led to a complete revolution in the fitness industry. This new gym concept represents the evolution of the industry and this new generation of gym and owner are now the most financially successful fitness businesses in the world. Due to the over 100,000 people who attended the seminars during the past decade, coupled with the continuing popularity of his books that have sold over 250,000 copies worldwide since first being introduced in 1999, many industry experts feel that Plummer is the most influential person working in the fitness industry today. He is perhaps best known for helping young fitness professionals understand and master the business side of the gym business and his "no nonsense" speaking style has kept him as one of the most popular speakers in the world of fitness year after year.

Mike Michalowicz* is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneur's cult classic, The Toilet Paper Entrepreneur. Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Today Mike travels the world as entrepreneurial advocate speaking to groups just like ours. He is globally recognized as the guy who "challenges out dated business beliefs" and teaches us what to do about it. Over the 4 shows you will learn: Recourses to improve your knowledge around financial management Tips for improving cash flow in your business Strategies to reduce expenses How to stick to your New Year financial resolutions

In this weeks show special guest Emma Barry talks about the key lessons we can learn from boutique studios. Emma Barry (LA) is an observer and a catalyst. A founding member of group fitness juggernaut Les Mills International and previous Director of Group Fitness Programming for luxury-lifestyle brand Equinox; Emma has inhaled senior roles in programming, product development, global training, and people & culture. Emma is fluent in what happens NEXT in fitness.

Mike Michalowicz* is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneur's cult classic, The Toilet Paper Entrepreneur. Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Today Mike travels the world as entrepreneurial advocate speaking to groups just like ours. He is globally recognized as the guy who "challenges out dated business beliefs" and teaches us what to do about it. Over the next 4 shows you will learn: Recourses to improve your knowledge around financial management Tips for improving cash flow in your business Strategies to reduce expenses How to stick to your New Year financial resolutions

In this weeks show: Questions to ask yourself at the start of a new year, Bad habits to avoid, Maintenance versus Progress tasks, Tips for finding focus and avoiding distraction. Greg Sellars work in the fitness industry has seen him speak and present training workshops in over 55 countries worldwide, training over half a million people in the process. He is a ten-time IDEA World presenter and has been recognised as the International Fitness Presenter of the Year 2010 at the International Fitness Showcase. Having worked with some of the biggest brands in fitness including Nike, Total Gym and BOSU, Greg now delivers keynote speeches and his 30-day LIFEHACK program to corporates. He uses his degree in Sports Science and Coaching accreditation to help people better understand what makes them tick in physical and psychological wellbeing.

Mike Michalowicz* is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneur's cult classic, The Toilet Paper Entrepreneur. Over the next 4 shows you will learn: Recourses to improve your knowledge around financial management Tips for improving cash flow in your business Strategies to reduce expenses How to stick to your New Year financial resolutions

Dom dos Remedios is the owner & CEO of the Personal Training Academy, one of Australia's premier Fitness Education providers. While his passion now lies in creating and delivering health and fitness education, he previously spent over a decade as the National Fitness Manager (Fitness First, Australia) and National Personal Training Manager (Crunch Fitness, USA), thus has extensive fitness club operations experience. Dom graduated from the University of Sydney with a BEd (Human Movement w Honours) and is a proud PTA Global Faculty member.

Lisa Bodell is a bestselling author and the Founder and CEO of futurethink. She's helped thousands of senior leaders at companies like Google, Pfizer, and Lockheed Martin get to the work that matters so they can leapfrog the competition. As a keynote speaker, Lisa inspires over 100,000 people each year with radical thinking and practical tools that motivate her audiences to take action. Lisa's latest book, Why Simple Wins, shows organizations and individuals how to eradicate complexity and embrace Simplicity as their new operating system. Her first book, provocatively titled Kill the Company, started this movement for eliminating low-value work to create the space for change to happen.

The club industry has labeled Brent Darden a "Texas Talent" and "Industry Treasure" – "part preacher, part teacher, and part reacher". For over three decades, the former IHRSA Board of Directors Chairman has amassed a wealth of knowledge about the industry and continues to share his experiences around the world through speaking and consulting. During this weeks show Brent talks about the 7 Steps to Influence Movement for fitness professionals and your clients.

Deb Heisler is Active Wellness' Director of Operations overseeing the company's day-to-day activities on the East Coast. is responsible for operational best practices and client relationships across many of our Active sites. With almost 20 years experience, Deb has held a multitude of management positions and worked in various channels from commercial to corporate. Deb lives in Tampa, FL and when she is not working you can find her camping or spending time at the beach with her family. During the interview we discuss: What is a Brand Ambassador What qualities should we look for in a Brand Ambassador? and can we look internally for a Brand Ambassador?

As a health and fitness expert, Jennifer "Jen" Rulon, has inspired, coached, and motivated many athletes to complete their first triathlon to their 3rd Ironman Triathlon. Jennifer encourages and guides her athletes to learn about themselves BEYOND the physical aspects of doing an Ironman Triathlon with the mental aspects of "IronZen" and "Life Lessons for an Ironman Triathlete."

Blair is Former VP of Strategic Initiatives for Medallia, the world's leading operational customer experience management (OCEM) technology, subject matter expert on operationalizing voice of customer systems, and club owner for over 34 years. He is President of Club Works, Medallia's Partner for Operational Customer Experience Management in the fitness industry. ClubWorks serves more over 500 clubs including Equinox, US Fitness Group, Fitness Connection, Gainesville Health and Fitness, The Houstonian and hundreds more high-end as well as low cost providers.

Daniel Priestley is a successful entrepreneur who's built and sold businesses in Australia, Singapore, and the UK. He's the co-founder of Dent Global, one of the world's top business accelerators for entrepreneurs and leaders to stand out and scale up. With offices in London, Sydney, Singapore and Tampa, the program is endorsed by the Institute of Leadership and Management. Over 500 entrepreneurs and leaders, each year participate globally in developing their businesses with the support of high net worth mentors. Daniel is the author of the best-selling books Key Person of Influence, Entrepreneur Revolution, Oversubscribed and 24 Assets. He's named as one of the top 25 entrepreneurs in London influencing the business scene (Smith & Williamson Power 100).

Marisa Hoff has successfully managed Stevenson Fitness, since its' inception in 2010. Marisa has worked to build a membership base of nearly 2000 members with a high NPS (consistently in the 80s) and high retention rates. Financially, Marisa has ensured that the club has been profitable since Day 1, with increasing ancillary revenues every year (currently nearly 40%). Both Group X and Personal Training have thrived under her leadership. Marisa has shared strategies for success at various fitness business conferences. During the show we discuss: Why content creation is key Going from content creation to lead generation How to ensure your leads are genuinely qualified

Scott Gillespie is very active in the Health & Fitness industry, speaking nationally and internationally on successful member programming. He has been featured in industry publications and consults with independent clubs. He has served on industry Boards of Directors, shaping the industry's future, including chairing the National Industry Public Policy Committee, creating legislation and lobbying on Capitol Hill on the industry's behalf. During this weeks show Scott talks about the Saco Sport & Fitness 90 day Commit to Get Fit program which is a comprehensive wellness program that focuses on education and behavior modification including nutrition, weight loss, individual and group exercise programs and stress management. Scott and his team have invested a lot in perfecting this program and during our chat, he takes us through insights into how they have made it such a great success.

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring "Selling Fitness: The Complete Guide to Selling Health Club Memberships," she has created and published over 25 other sales, marketing and management training products for the industry. Most recently Casey has created an entire line of comprehensive training programs that are delivered on-line. These include membership sales, personal training sales and Internet marketing. She has spoken in 24 countries, is a feature presenter at conventions and trade shows worldwide and writes monthly for numerous international magazines. Week 1: The 8 Steps to Fitness Sales Week 2: The 5 pre-qualifying questions you must ask a prospect Week 3: How to handle sales objections Week 4: How to make follow up calls when a prospect doesn't buy

Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry's largest conference. He's also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and host of the weekly Social Media Marketing Talk Show. During the show you will learn: The concept of a marketing stopping list Low cost ways of reaching your audience through social media Facebook Watch: How to engage customers with organic content on social media

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring "Selling Fitness: The Complete Guide to Selling Health Club Memberships," she has created and published over 25 other sales, marketing and management training products for the industry. During the Intensive Series on Sales you will learn: Week 1: The 8 Steps to Fitness Sales Week 2: The 5 pre-qualifying questions you must ask a prospect Week 3: How to handle objections in sales Week 4: How to make follow up calls when a prospect doesn't buy

Frank Furness CSP is an internationally sought after Sales & Technology Speaker and Social Media Presenter He is a specialist in sales, technology, social media and goal setting and how they work in tandem to produce great results for organizations. He currently spends seventy percent of his time speaking internationally, working in fifty three countries. He has presented at Entrepreneurs University and his clients include the British Olympic Team, The Professional Cricketers Association, Sporting Champions and Sport England. He is a regular speaker for IHRSA and regularly presents at the Institute.

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring "Selling Fitness: The Complete Guide to Selling Health Club Memberships," she has created and published over 25 other sales, marketing and management training products for the industry.

Rick Caro has been in the health club industry for 44 years as club owner, operator, Chairman of the 10th largest U.S. club company and as a consultant of over 3,000 assignments. Rick runs 2 major industry events, sits on Boards and Advisory Boards of several companies serving the club industry.

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring "Selling Fitness: The Complete Guide to Selling Health Club Memberships," she has created and published over 25 other sales, marketing and management training products for the industry.

Mark Miller is the Chief Operating Officer of Merritt Clubs with over 25 years of experience at the Senior Management level; Mr. Miller joined the Merritt Team in 2000 as Regional Fitness Director responsible for all Fitness, Programming and Operations. Since that time he has moved into the strategic role of COO. In addition to running the Merritt Clubs, Mark speaks at several industry conferences, such as the IHRSA Institute, IHRSA international show, MACMA, NEHRSA, Club Industry and other shows locally and nationally. He trains and certifies other trainers, sits on a Round table of Executives as both a Chair and participant and writes for industry magazines, as well as consults for other clubs and operations. Marks areas of expertise lies in Leadership and staff development, revenue generation through both sales and non dues revenue programming, strategic operations and systems development to name a few. He is adept at cultural development and structure and is dedicated to providing and ensuring organizational health and success through proper employee development, cultural and service design. During this weeks show we discuss the danger of only learning from people in our industry, applying outside lessons into a fitness business and Mark shares tips on staying up to date with whats happening outside the industry.

Derek Gallup is the Chairman for IHRSA (effective 7/1) and Executive Vice President of Fitness for New Evolution Ventures. He works with several different brands including Crunch, UFC Gyms, Steve Nash Sports Clubs. Derek has 23 years in the fitness industry and has worked with other brands on Fitness and Retail including Hard Candy Fitness, A-Rod Energy Fitness, 24 Hour Fitness. Yoga Works and Gold's Gym. During the show Derek tells us what's on the IHRSA agenda for the next 12 months, How to grow the PT revenue in your club and he shares tips for growing retail income line on your P&L.

Dr Bill Sukala is a Sydney-based health communications consultant and clinical exercise physiologist who has over 25 years of experience working as a health professional and over a decade of web programming and SEO experience. He recently launched Health Pro SEO, a niche website consulting service specifically created to help health professionals 1) audit and overhaul their websites (or start a website the right way) to make them fast, secure, healthy; and 2) create quality content that people are desperately searching for and will rank well in Google's search results.

Rick Caro has been in the health club industry for 44 years as club owner, operator, Chairman of the 10th largest U.S. club company and as a consultant of over 3,000 assignments. Rick runs 2 major industry events, sits on Boards and Advisory Boards of several companies serving the club industry. He wrote the Financial Management textbook for the industry and has received every award, including the only recipient of the Lifetime Achievement Award. He is known for his market analyses, club valuations, expert witness testimony and especially, his knowledge of club finances. During the show we focus on 5 key areas, Rick starts by sharing his thoughts on Selling A Club, Studio or Any Type of Fitness Facility, next up we discuss why Are So Few Deals Actually Getting Done In This Industry. He then talks us through the 5 Phases of Selling A Club, he answers the question, Why Don't Clubs simply Use A Club Business Broker? And last of all we discuss Who Are Potential Buyers?

With over 25 years Fitness Industry Experience, Kristen Green is the Executive General Manager of the multi award winning Aquafit,a large multipurpose fitness & aquatic centre located in South West Sydney.In 2004, Kristen was engaged to start up the Aquafit business. Aquafit was an immediate success, having achieved profitability within 6 months. this role, Kristen has developed and implemented a well-executed strategy to position Aquafit as a valuable community asset, especially for older adults.

Amanda Vogel has a Master's degree in human kinetics and is a certified fitness instructor. She regularly speaks at top fitness conferences--including IDEA World, NASM Optima, canfitpro and IHRSA--where she educates fitness pros on group exercise, social media, fitness writing and blogging.

Jennifer Gluckow has northeastern smarts and New York City savvy – a rare combination that has her positioned as the next big thing in sales. Okay, she's not ALL New York. She's traveled the world, educated in the Midwest at The Olin School of Business at Washington University in St. Louis, and spoken to audiences from coast to coast. Jennifer's a speaker, trainer, writer, blogger, Facebooker, Instagrammer, Tweeter, podcaster and YouTuber. She is online and on the money. Drive, persistence, and winning through a desire to serve, have made Jennifer Gluckow an example of how to "make it" in New York, and her mission is to teach you how to make it anywhere.

Carrie Kepple is an entrepreneurial leader with a decade of international and senior level fitness business management. A strategic leader of club business, advocate for women in leadership and expert in opening new clubs and rehabbing failing clubs. Newly appointed to the IHRSA Board of Directors and presently club manager of Les Mills Newmarket in Auckland NZ. Experience acquired from senior leadership roles held for two global fitness giants – Gold's Gym International as a former National Director and Les Mills New Zealand and Les Mills International. During todays show we take a look inside the doors of Les Mills New Market New Zealand, Carrie shares advice for women forging a career in the fitness industry and she gives us 3 tips for progressing through an organisation into a leadership role.

Lindsey Rainwater is an experienced advisor and consultant to the fitness and wellness industry. She is a published author for Club Solutions Magazine, has been featured on multiple podcasts and many talks at industry events, in 2017, IHRSA recognized her as a "Rising Star". She is most known for her widely published original content, and consulting on business solutions to industry professionals. Lindsey is also the president and founder of The Women in Fitness Association, an association focused on supporting the professional Women in the Fitness Industry. During the show Lindsey tells us about WIFA and what the goals are for the association. We talk about transformational change in the fitness industry, Lindsey gives us her predictions for what the industry will look like in the next 5 years and she shares career advice for all women.

Terry Hawkins founded People in Progress Global in 1989 after a decade in senior management roles within the apparel vertical. News quickly spread of People in Progress Global's ability to generate strong results and create a significant shift in the individual learner's mindset. After leading the business for 21 years in Australia, she relocated to Los Angeles in 2010 to focus on scaling the People in Progress brand in North America. In 2017, Terry transitioned to the role of Chief Creative to focus on her love of researching & creating programming that is optimized for the multi-generational online & live learner. Terry is also an accomplished motivational speaker and best-selling author. During the show we discuss: Challenges and triumphs that come with career changes The affect technology has on the consumer experience Advice for women perusing their career goals

Shannon Fable is an experienced business and program developer in the health and wellness space. With nearly 20 years in the industry, she has presented and educated in six continents on group fitness, personal training, management, business development and time management. With a proven track record for assessing needs and developing programs, systems, and structure for a wide variety of businesses in the fitness industry, she has also carved out time to write, mentor, and star in over 25 fitness and management related DVDs. Shannon is a certified Book Yourself Solid® Business Coach interested in helping fitness professionals navigate the industry and find their place. She owns both Balletone® and Sunshine Fitness Resources. Most notably, along with her developer husband, she co-created and founded GroupEx Pro®, a revolutionary software designed to streamline and operationalize the management and marketing of group fitness programs for health clubs. During this weeks show we discuss where to find the best group fitness instructors, how to get more men teaching group fitness, tips for building your group fitness team and advice for instructors wanting to move into management roles.

Known globally as Mr Retention for his ground-breaking work in member retention, exercise adherence and membership growth, Paul Brown is the creator of the Face2Face Retention Systems which are the standard operating procedure for several of the world's most successful and prestigious health club groups with many millions of success stories to date and growing rapidly. He is an award-winning Keynote Presenter, Consultant, Best Selling Author, successful Health Club Owner, leading business strategist, accomplished athlete and national champion in several sports and an investor in a wide range of business and property interests. Over the 4 week series we cover the following topics: Week 1: What matters the most when it comes to Retention Week 2: Trends and Traditions Week 3: Retention in optional programs Week 4: Measures of success

Justin Tamsett has been in the fitness industry since 1988 as a personal trainer, sales person, club manager and multi-club owner. During this show he shares the hottest tips to video live stream for fitness professionals including: Why you should consider doing a LIVE video, How to get people to watch, How to get people to interact , Tips for planning your first live streaming video.

Paul Brown Mr Retention is known for his ground-breaking work in member retention, exercise adherence and membership growth, he is the creator of the Face2Face Retention Systems which are the standard operating procedure for several of the world's most successful and prestigious health club groups with many millions of success stories to date and growing rapidly. During this show you will learn the must haves of a quality fitness busines and how new clients can attain a level of independence.

Bedros Keuilian is a best-selling author, speaker and business consultant. He's the founder and CEO of Fit Body Bootcamp, one of the nation's fastest growing franchises and an investor in over a dozen companies ranging from software, digital ad agencies and coaching and consulting services. During the show we discuss: Lead generation opportunities outside of funnel pages How to connect with prospects using Facebook Messenger How to create a team of all stars

Retention tools that have lasted the test of time Whats missing from our current retention programs Tips for improving member retention Known globally as Mr Retention for his ground-breaking work in member retention, exercise adherence and membership growth, Paul Brown is the creator of the Face2Face Retention Systems which are the standard operating procedure for several of the world's most successful and prestigious health club groups with many millions of success stories to date and growing rapidly.

Daniel is the founder and CEO of 4U Fitness, a personal training studio franchise based in Tampa, Florida. Previously he was a professional hockey player, model, and certified personal trainer originating from Budapest, Hungary. In 2011, with $150 in his pocket, not speaking english and nothing else to his name, he moved to the U.S. after two events changed his life forever. Daniel lost his grandparents to obesity and suffered an injury severe enough to close the door to any potential future in hockey. Instead of letting it shatter his world, Daniel discovered a new purpose in life and decided to pursue a dream to change the world by reducing obesity, one person at a time.

Known globally as Mr Retention for his ground-breaking work in member retention, exercise adherence and membership growth, Paul Brown is the creator of the Face2Face Retention Systems which are the standard operating procedure for several of the world's most successful and prestigious health club groups with many millions of success stories to date and growing rapidly. He is an award-winning Keynote Presenter, Consultant, Best Selling Author, successful Health Club Owner, leading business strategist, accomplished athlete and national champion in several sports and an investor in a wide range of business and property interests. In this first episode of the Intensive Series on Retention, you will learn: Where most health and fitness businesses go wrong What businesses would most benefit from a focus on retention How to identify which members need retention attention

Mark W. Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government. Mark recently released a book called KNOWN - the handbook for building and unleashing your personal brand in the digital age. During the interview he shares His 4 step path to becoming Known Considerations for building your personal brand The importance of finding a unique point of difference

In 2003 Chris Stevenson opened Stevenson Fitness, a 2,000 square foot gym that specialized in private training. In 2010, they grew to a 7,500 square foot, full-service health club. Now in 2017 they help more than 2,000 members achieve their fitness goals. Chris first joined us a few weeks ago on show 110 to chat about how to keep your members longer with high net promoter scores. This week he shares ways to collect and respond to member data and feedback plus ideas on how to upsell fitness services to increase revenue. We hear from listener, Kristy Theissling about lessons learnt from previous shows and our Precor Quick Fire Five guest is author, Mark Schaefer.

Trina Gray is the owner of the award-winning Bay Athletic Club in Alpena Michigan. She's a seasoned presenter and writer for IDEA Health and Fitness Association and has helped shape the IDEA World business programming. She's a self-made millionaire fitness entrepreneur who has helped redefine the industry. She created the Corporate Fit Challenge program, which is sold worldwide, and blazed a trail with her partnership with Team Beachbody. She's the founder of an on-line coaching group for fit pros in the US and Canada. She's helping fitness professionals earn their worth in the industry and live a life of purpose and freedom without burnout. During this weeks show Trina shares best practices of club management, we discuss qualities of great leaders and she shares the 3 questions you need to ask to identify your ideal customer.