Fitness Business Podcast: Leadership, Innovation, and Profit

This week our guest is Justin Tamsett, the Managing Director of Active Management. He has managed and owned fitness clubs since 1990 and now travels the globe speaking on topics from business skills to work-life balance. It's been a few months since our last catch up, so this week's show is a little bit of a mixed bag. We chat about a marathon, snapchat, email marketing and role play - there is lots of ground to cover! Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/

This week's show is all the very best bits of advice, information and inspiration from some of the AMAZING Men in Fitness that we've had as guests on the show over the past few months. From Show 42, Mike Arce from Loud Rumor talks about Facebook advertising. Then from show 48 JT from Active Management updates us on what brands consumers are supporting and how brands are turning the tables on consumers. Next Adrian Antigua from Gainsville Health and Fitness shares insights on small group training and finally Jeb Blount shares the 5 most important questions asked in sales. Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/

This week's show is all the very best bits of advice, information and inspiration from some of the AMAZING Women in Fitness that we've had as guests on the show over the past few months. We start with Show 45, when An Coppens talks about how to engage members with gamification. From show 47, we have Mo Hagan from GoodLife Fitness and CanFit Pro who tells us what group exercise will look like in 2021. Last, but not least, we have Petra Kolber from Moving to Happiness. Petra appeared in show 53 and in this best bit, we tune in to when she is talking about the principals of goal setting. Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Lisa Simone Richards is a publicity expert for fitpros and wellness-preneurs who are dying to see themselves and their businesses featured in magazines, on TV and around the web. As the principal of PR agency Vitality PR & Communications in Toronto and the creator of Make Media Friends, an online PR school for health, fitness and wellness entrepreneurs, she's here to teach you how to connect with the right media personalities and use the power of publicity to get your brand in the spotlight and attract your perfect clients. During this show she shares tips on where to start, how often to pitch stories, how to get published and how to get FREE publicity! All that and much more! Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Bill McBride is a health club industry veteran with over 25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, residential, community, multi-tenant and corporate fitness sites. He co-founded Active Sports Clubs and Active Wellness, LLC and owns a health club consultancy - BMC3. Bill has served as Chairman of the International Health, Racquet & Sportsclub Association (IHRSA) Board of Directors, President of the Mid-Atlantic Club Management Association (MACMA) and served on the Industry Advisory Board for the American Council of Exercise (ACE). He is actively engaged as an author on industry education, serves on several Advisory Boards and speaks regularly on industry topics throughout the world. Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring "Selling Fitness: The Complete Guide to Selling Health Club Memberships," she has created and published over 25 other sales, marketing and management training products for the industry. Most recently Casey has created an entire line of comprehensive training programs that are delivered on-line. These include membership sales, personal training sales and Internet marketing. She has spoken in 24 countries, is a feature presenter at conventions and trade shows worldwide and writes monthly for numerous international magazines. Casey first appeared in show 31 when we talked about sales processes; how to ask for referrals, sales tips for PTs and what areas fit biz owners need to focus on to improve sales. This time, Casey talks us through the journey of a sales person, from hiring to managing to training and to performance management plus more! Also, later in the show, we hear from Tom Kalka from Sargents Fitness concepts, a regular listener of the show and huge advocate of the power of podcasts. Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Tim Keightley is an experienced visionary leader and has been the driving force behind some of the most successful health and fitness brands in the world. He has a track record that includes creating the largest personal training business in Europe and elevating some of the most successful in the US to new levels. Tim is also a highly sought after speaker who inspires people with his motivating and captivating presentations about team work and his 'ONE Team' philosophies. Most recently Tim was a key executive behind the expansion of Gold's Gym International as the Executive Vice President of Operations. He is now sharing his knowledge and expertise with leading brands on a variety of projects, as a senior advisor with the Fitmarc and Integerus organizations. Tim first appeared in Show 25 when we talked about recruiting personal trainers, evaluating their performance and keeping them motivated. This time, we discussed how to keep PTs in your business for longer, the major challenges facing fitness businesses in 2016 and what trends we will see in the industry in the year ahead. Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Michelle Segar is a motivation scientist and author of critically acclaimed "No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness." Michelle first appeared on The Fitness Business Podcast in show 33, when she talked about her book, No Sweat. This week we caught up again and this time we chatted about: An exciting new project Michelle is working on that converts ideas from her book into a social media campaign She tells us about a new quiz she has developed to help people understand their own motivation profile We discuss the future of activity trackers and what they will include in years to come Plus Michelle leaves us with three great tips to action straight after this week's show! Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Petra Kolber is the creator of Moving to Happiness. She is a speaker, fitness expert and a happiness coach who has presented at over 300 conventions in 30 countries. During this weeks show we discuss: The role that positive psychology plays in the business of fitness The principles of goal setting and how we can use those principals with our team and our members How positive psychology has the potential to become a new profit centre in a fitness business And we talk about how you can ignite happiness in your workplace and Petra gives us 3 top tips to implement in our business! Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Jeb Blount is the best-selling author of seven books including "Fanatical Prospecting," "People Follow You," and "People Buy You." He is a Sales Acceleration specialist who helps organizations reach peak performance fast! Through his companies – Sales Gravy, Channel EQ, and Innovate Knowledge - he advises many of the world's leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on sales, leadership, customer experience, channel development, and strategic account management. During this week's show, Jeb talks about how to uncover a prospects underlying motivation, he answers the question – can anyone sell? and he shares his top 3 tips on selling services. Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Jeb Blount is the best-selling author of seven books including "Fanatical Prospecting," "People Follow You," and "People Buy You." He is a Sales Acceleration specialist who helps organizations reach peak performance fast! Through his companies – Sales Gravy, Channel EQ, and Innovate Knowledge - he advises many of the world's leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on sales, leadership, customer experience, channel development, and strategic account management. During this week's show, Jeb talks about the human element in connecting with customers, shares advice on retention in a 24/7 fitness center model and he gives us the 5 most important questions to ask in sales. Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/

This week we answer all your questions about starting, running and growing group training in a PT studio or fitness club with our special guest Adrian Antigua from Gainsville Health and Fitness, USA. Adrian Antigua is the general manager and sales manager for Gainesville Health and Fitness in Florida, USA, which includes a 75,000 square foot club with over 28,000 members. After graduating from the University of Florida, he quickly discovered his passion for fitness, the power of company culture, and the customer experience, sharing his insights via blogs on sites such as clubsolutionsmagazine.com. Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Bill Moore is the new CEO of Fitness Australia, He has an extensive background in the fitness industry, which started with the ownership of a strong, independent fitness facility in the early 90's and being involved in the foundation work and establishment of key principals that now underpin Fitness Australia. More recently Bill was responsible for the development and successful running of the Michelle Bridges Group of Companies. Bill has a high level of experience and expertise in business development, operations and brand development. During the interview we chatted about his goals for the business over the next 12 months, and he shares some great tips on branding and the importance of truly knowing your customer. Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990 and now travels the globe speaking on topics from business skills to work-life balance. During this show JT updates us on his visits to some U.S. gyms, he tells us all about SIP’s and we chat about how consumers have changed the qualities they look for in the brands that they support. Also in this week's show we hear from one of our wonderful listeners, and we announce the winner of our April prize – Jeb Blounts book, "People Buy You." Visit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

A global ambassador on the benefits of exercise and living well, Maureen Hagan is vice president of program innovation for GoodLife Fitness and canfitpro – Canadian Fitness Professionals — the largest fitness education and certification organization in Canada. Mo, as she is known in the fitness industry, is a licensed physiotherapist, a Physical Health Educator and has been recognized for her work in fitness that spans three decades, with numerous awards for innovation, passion and leadership and, was named as one of Canada ’s 20 Most Influential Women in Sport and Physical Activity in 2014. Most recently, Mo was acknowledged by IHRSA with the ‘Woman Leader Award’ in honor of Julie Main. Mo is a published author and a regular contributor to consumer magazines and on-line publications including the Huffington Post. In this week's show, the focus is on Group Fitness. We look at what group fitness might look like in 5 years time, what the instructor of 2021 should aim for and Mo gives us her top tips on preparing ourselves for group fitness in the future. Visit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

A global ambassador on the benefits of exercise and living well, Maureen Hagan is vice president of program innovation for GoodLife Fitness and canfitpro – Canadian Fitness Professionals — the largest fitness education and certification organization in Canada. Mo, as she is known in the fitness industry, is a licensed physiotherapist, a Physical Health Educator and has been recognized for her work in fitness that spans three decades, with numerous awards for innovation, passion and leadership and, was named as one of Canada ’s 20 Most Influential Women in Sport and Physical Activity in 2014. Most recently, Mo was acknowledged by IHRSA with the ‘Woman Leader Award’ in honor of Julie Main. Mo is a published author and a regular contributor to consumer magazines and on-line publications including the Huffington Post. In this week's show, the focus is on Leadership. Mo talks about the evolution of leadership and culture in the fitness industry, she explains Leadership through serving others and gives us tips and examples on how to lead this way. Visit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

An Coppens is the Chief Game Changer at Gamification Nation Ltd, which offers gamification design services, serious game design and an online gamification support community. During the show, An explains exactly what Gamification is all about, what it means for fitness business owners and professionals, how to get started, and how you can take advantage of 2016 – the Olympic year, to introduce gamification into your business! Visit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Lexie Griffiths is a world-renowned speaker, inspirational coach and creator of The Sizzle Box! During this week's show, Lexie talks about Leadership and Team Culture. She gives tips on developing love within your teams and shares how to increase retention within your fitness business. Visit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

This week's show features Justin Tamsett from Active Management. JT talks about creating a customer experience, status within our businesses and the importance of personalisation for our members. He also gives us a 3 step action plan for getting started with rewarding status within your business. Visit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Mike Arce is the founder and CEO of Loud Rumor internet, marketing and advertising agency based in Scottsdale, Arizona. Mike shares advice about Facebook advertising, lead pages, sales funnels, lead quality versus quantity plus Mike shares his top 3 tips on where to start with your online marketing. Visit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Today's show is The Best of the Boys! It brings together the best bits of advice, information and entertainment from some of our amazing guests on the show over the past few months. Show 22 – JT from Active Management tells us what we need to know about our customers and creating your Avatar. Mike Michaelowitz from Show 24 tells us about the Profit First Formula and how we can work it out for our own businesses and Mike shares his top 3 pieces of advice for Fitness Business Owners. In show 25 Tim Keightly gives us his top tips for keeping Personal Trainers motivated and what we should look for when recruiting personal trainers. Visit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Today's show brings together the best bits of advice, information and entertainment from some of the AMAZING Women in Fitness that we have had as guests on the show over the past few months. Show 21 – Robbie Kellman Baxter, the author of The Membership Economy talks about why the first 30 days is so critical in building behaviors. Show 27 - Christine Thalwitz from the ACAC with advice on how to go about planning a charity campaign. Show 31 - We have the incredible Casey Conrad who talks about what areas fitness business owners need to focus on to improve their business. Visit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Lisa Maltman, recently launched a business called The Sleep Connection. With a professional background in Corporate and Sleep Health, as well as her personal experience, Lisa shares insights into the impact sleep has on all aspects of our lives, our business, our teams and our clients. Visit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990 and now travels the globe speaking on topics from business skills to work-life balance. During this show, JT updates us on some recent gym visits, customer experiences he has had and some great books he has read! Also during this week's show, we hear from Ryan Hogan, the CEO of Australian Fitness Network, who tells us all about FILEX 2016. Visit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Will Phillips is the founder and CEO of REX Roundtables. Over the past 45 years, Will Phillips has consulted with about 800 organizations in 34 industries. He is an avid reader of management/business books, magazines and specialized journals, and as you will hear in today's interview, Will has a knack for extracting significant information and observations and translating and applying it in the fitness industry. During today's chat, Will updates us on his role with REX, talks about the latest changes in the fitness industry over the last 12 months, and shares some new strategies being introduced into REX, He also tells us about a heap of great business books to check out! Visit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Sean Bestor is an award-winning copywriter and marketer at LeadPages. He writes blog posts, emails, scripts, ads, webinars, landing pages ... the list goes on and on. He's one of the 69 Top List Building Experts in the nation, and he's written for prominent brands like Best Buy, Target and even the entire city of Minneapolis, Minnesota. During this week's show, Sean shares his tips on copywriting, steps from opt-in to content delivery and keys for asking for the Sale. Visit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Sean Bestor is an award-winning copywriter and marketer at LeadPages. He writes blog posts, emails, scripts, ads, webinars, landing pages ... the list goes on and on. He's one of the 69 Top List Building Experts in the nation, and he's written for prominent brands like Best Buy, Target and even the entire city of Minneapolis, Minnesota. During this weeks show, Sean helps us define some common on-line jargon, 3 key steps for an online campaign, he gives us tips for engaging with our audience online, and we chat about the importance of blogging! Visit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Jim Worthington is the President and Owner of Newtown Athletic Club and Horsham Athletic Club. He has been in the fitness industry since 1978 and worked in all aspects of club management including sales, marketing, operations, programming and general management. Jim has overseen the growth and development of the Newtown Athletic Club from a 15,000 square foot racquet club on 3 acres to a 250,000 square foot health, wellness and recreation complex. Most recently, in 2015, Jim was inducted into the IHRSA Board of Directors. During today's interview, we discuss the wellness business model, keys to having a great team, how Newtown Athletic Club is contributing to the community and Jim shares his top three tips for career success. Visit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Michelle Segar is a motivation scientist and author of "No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness.” She is Director of the Sport, Health, and Activity Research and Policy Center at the University of Michigan, and Chair of the U.S. National Physical Activity Plan’s Communications Committee. No Sweat was chosen as the #1 book in Diet/Exercise in 2015 by the USA Best Book Awards, and when released, it became the #1 Exercise & Fitness book on Amazon. During the interview, Michelle talks about how our interactions from physical activity constructs our meaning for exercise, what she means by the depletion of will power, the self-determination theory, framing behavior, tips for helping clients stick to exercise, and how gamification can help clients fuel their desire for more exercise. Visit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Jodi Rumack is the President & CEO of Personal Training Mentors, and she is a guru when it comes to the power of people in your business. During her career, Jodi has been a trainer, club opening specialist, service manager and a senior manager for personal training. She spent 9 years opening clubs, from 10,000-150,000 square feet, as well as managing her own group of clubs. Since 2005, she has interviewed, hired, trained and managed over 1000 Personal Trainers and Managers – so you can understand why we focus the interview on where to find great people and how to hire them, systems for choosing the right person plus her top tips for training and goal setting. If you have a team, or intend on building a great one, then this is a must listen interview for you. Visit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Casey Conrad is the President of Communication Consultants, WBS, Inc. They provide top quality sales and communication seminars for professionals in the health and fitness industry worldwide. She is the author of “Selling Fitness: The Complete Guide to Selling Health Club Memberships” and has created 20 other sales, marketing and management books for the industry. She has presented in over 23 countries and is a regularly featured columnist for countless publications. During today's interview we talk Sales, Sales, Sales!! We ask Casey about key numbers and benchmarks for sales people in our facilities, and necessary skills all MC’s should have. We also talk to script or not to script referrals and Casey gives us her top tips for helping PTs close more sales. Visit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Molly Kemmer is the Regional Director of EXOS MediFit and the Chairperson of IHRSA. Molly has a wealth of experience in the fitness industry and has spent the past three and a half years working with EXOS Medifit, a business that provides fitness center management, design, innovation, and performance solutions. EXOS Medifit works with clients including leading corporations, academic institutions, health systems, elite athletes, sports teams, the U.S. military, community centers, residential communities, and specialty recreational facilities. During the interview, we chat to Molly about women in leadership roles, the importance of working with a mentor or coach, the role experience plays in long term success, advice for new people starting in the industry, plus Molly shares advice on how to succeed in your company and career. Visit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Amy Dixon holds multiple fitness certifications and a Bachelor of Science degree in exercise physiology. She's a Master Trainer for FitnessGlo®, Gatorade®, Schwinn® Cycling, BOSU® and Shockwave®, and a spokesperson for Avon’s breast cancer walks and Reebok’s Global Walking Partner. She’s a West Coast Cycling Master Trainer at Equinox and Director of THE Force at Vimmia. Her many television and media appearances include Oprah’s OWN Show, The Today Show, Women’s Health, Shape and The Los Angeles Times. And if all that’s not enough - she just got named the IDEA Fitness Instructor of the Year for 2015!! During the interview we chat to Amy about her first big break, keys to building a great brand, the importance of social media and what advice she has for others who want to grow their profile and build a fitness empire. Visit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Bill Besselman is the VP of Connected Fitness Strategy and Integration at Under Armour. Bill manages all aspects of Under Armour’s digital strategy development, including integration of our recent acquisitions MapMyFitness, MyFitness Pal and Endomondo into the Under Armour business. During his time leading the corporate strategy team Bill’s role was to identify, gather, and drive strategic initiatives and the voice of the customer across UA’s innovation, product, marketing, and channel teams. During this week's interview we talk to Bill about: Common trends from data collected from Under Armor apps How they are keeping people engaged with the apps How will the digital can work in conjunction with the fitness industry How much does Under Armor really know about their customers? Visit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Christine Thalwitz has been immersed in the health and fitness industry for more than 20 years. As Vice President of Marketing at acac Fitness & Wellness Centers, she provides leadership for strategies, tactics and resources that support revenue growth, member acquisition and retention, and delivery of acac's promise to help others live their best. Christine oversees market research, advertising, promotions, communications, public relations, and media coverage across the company. During this week's interview, we talk to Chritsine about the campaign that ACAC run each year to support charity, what it's all about, what they have achieved, how it works for the charities and for their business. Then we talk specifically about how others can do something similar, when we ask her: Where should our listeners start of they were to run such a campaign? What are 3 key factors to make it successful? What are 3 things to be aware of as they progress down the road with this campaign? What are 3 pieces of advice you would pass on from all your experience? Visit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. During this episode JT talks about: On-boarding new members into your gym How life experiences influence how we exercise How consumers love Mystery experiences How we can use this consumer trend with our clients and in our gyms Visit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Tim Keightley is an experienced visionary, leader and has been the driving force behind some of the most successful health and fitness brands in the world. He has a track record that includes creating the largest personal training business in Europe and elevating some of the most successful in the US to new levels. Tim is also a highly sought after speaker who inspires people with his motivating and captivating presentations about team work and his 'ONE Team' philosophies. Most recently Tim was a key executive behind the expansion of Gold’s Gym International as the Executive Vice President of Operations. He is now sharing his knowledge and expertise with leading brands on a variety of projects, as a senior advisor with the Fitmarc and Integerus organizations. As an expert on Personal Training, we ask Tim how to keep a personal training department motivated, what numbers a PT should be evaluated on and 3 tips for growing a PT business. Visit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Mike Michalowicz is the entrepreneur behind three multimillion dollar companies and is the author of "Profit First, The Pumpkin Plan" and "The Toilet Paper Entrepreneur." He's a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Today Mike travels the world as entrepreneurial advocate. He is globally recognized as the guy who “challenges out dated business beliefs” and teaches us what to do about it. During today's show, Mike talks to us about his book "Profit First," in which he give us details on the cash management system that will ensure any business – of any size, in any industry, no matter how much debt it carries or how many years it has been operating — will become permanently profitable. Visit: ActiveMgmt.com.auVisit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcast

Debora Warner is the president and CEO of Mile High Run Club. A niche fitness business that caters to runners, both new and experienced. They promote themselves as the first dedicated studio for running, and it's based in the heart of NYC. Debora herself has coached hundreds of runners over the past several years, she is an RRCA Certified Running Coach as well as an ACE Certified Group Fitness Instructor and lifetime endurance athlete. Mile High Run Club is an example of how a passion can turn into a profitable business and throughout this interview, Debora shares some of her key secrets to success and the exciting plans for the future of Mile High Run Club. Visit: ActiveMgmt.com.auVisit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcast

In this week's show, JT from Active Management shares some new research about the role of people in our business. He asks the question are we paying them enough attention and should there be a stronger focus on Human Resources in our businesses. We then dive into demographics and how we can no longer assume that traditional segmentation is relevant and, as a result, he gives us insights on what we need to do to better understand our customers. Also in this week's show, we hear from Tribe Team Training, the complete small group training business system that’s helping clubs make more money without having to sell more memberships. Visit: ActiveMgmt.com.auVisit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @JTActiveMgmt

Robbie Kellman Baxter is the author of "The Membership Economy" - a book that shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue. During this interview, Robbie takes us through her version of the sales acquisition funnel, we talk about displaying membership rates on your website, we delve into super users and what you can do to get them in your business, plus Robbie shares her top 3 tips for fitness businesses to grow. Visit: ActiveMgmt.com.auVisit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @JTActiveMgmt

We are celebrating our first 20 shows by looking back on some of the very best advice, tips, ideas and lessons our guests have shared on The Fitness Business Podcast so far! We rewind to interviews with Amanda Vogel who shares advice on social media, Bill McBride with tips on strategy, Steve Jensen shares his experience on sales, Mark Miller gives us insights on leadership and Bryan O’Rourke talks about technology! All of that, plus we hear from the CEO of Exercise New Zealand, Richard Beddie about FitEx 2015. Visit: ActiveMgmt.com.auVisit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @JTActiveMgmt

Randal Godden is the CEO and a chairman of VISTAGE South Africa and also operates as a strategic management consultant and Company Director in South Africa and internationally. His career spans over 50 years and includes line management experience, Chief Executive, Chief Financial Officer plus strategic consulting and mentoring to clients in a broad range of industries. During this week's show we ask Randal: The top 4 things you must have in your business plan What you should include when tracking your Key Performance Indicators What to look for in a good accountant, and The 4 key areas you need to manage and focus on, if you want to be profitable Visit: ActiveMgmt.com.auVisit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @JTActiveMgmt

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. This week's show we chat about: How not to handle a customer complaint What to do to ensure you monitor online activity about your business Real life examples of businesses that have embraced Local Love and Rewarded Status Also in this week's show, we hear more from Tribe Team Training, the complete small group training business system that’s helping clubs make more money without having to sell more memberships. Visit: ActiveMgmt.com.auVisit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @JTActiveMgmt

Working in almost every role a Fitness business has to offer, Rhys Cutifani was General Manager of the Southern Cross Health Club when awarded Australian Health & Fitness facility of the year by Fitness Australia in 2008. Over the last 6 years Rhys & his wife Bridie have opened 18 Anytime Fitness Franchises & currently own & operate 7 AF clubs around Australia. They were awarded Australian Franchisee's of the year in 2009 & 2010, & most recently won international Franchisee of the year 2013. Rhys' group of clubs goal is to "add 100,000 healthy life years by 2020" to their members lives. During the show Rhys talks about the main differences between a franchise club and an independent club, the importance of community involvement in business success and his top keys to success for a franchise club owner. Visit: http://www.activemgmt.com.au/Visit: http://fitnessbusinesspodcast.com/Email: [email protected]: +61 2 9484 5501Twitter: @JTActiveMgmt

Bryan O’Rourke is the President of the Fitness Industry Technology Council, the CEO of Integers Advisors and the CSO of Fitmarc and Flywheel Group. Bryan is an entrepreneur, investor and former club owner who has worked in the health club and fitness industry with his partners for 18 years. IHRSA named him one of 13 people to watch in 2013. He has presented as a keynote speaker at industry and corporate conferences on four continents. He is widely published and quoted in periodicals like Inc. Magazine, the Wall Street Journal and the New York Times and was recently recognized as one of the top 17 most influential entrepreneurs on twitter. During our interview, Bryan tells us the coolest things happening in fitness technology right now, he gives us tips on staying up to date on all the new technology coming into the market plus he shares his non-negotiable tech tips for fitness professionals. Visit: ActiveMgmt.com.auVisit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @JTActiveMgmt

Mark Miller is the Vice President of Merritt Athletic Clubs and has over 20 years of experience at the Senior Management level. His expertise lies in Leadership and staff development, revenue generation through both sales and non dues revenue programming, strategic operations and systems development. During the show we ask him 3 questions: How do you define visionary leadership and what do you to do live that? Why type of professional development do you do to lead your team? Top 3 tips for new managers starting in the industry Visit: ActiveMgmt.com.auVisit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @JTActiveMgmt

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990 and now travels the globe speaking on topics from business skills to work-life balance. During this show, we check out gyms around the world, including The Row House and The Mile High Run Club in New York, 220 Fitness in Santa Monica and Orange Theory Fitness. We also explore the consumer trend called, Betterment, and get a deeper understanding of how to use devices and data to #grow your fitness business. Also in the show, Sharon Tousley is back with her latest tip on starting your own podcast and, this month, shes giving us the inside tip on whats involved in a well planned launch. Visit: ActiveMgmt.com.au Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @JTActiveMgmt

Darren Shaw is the owner and manager of CrossFit Ignite, a Sydney based CrossFit box. The business started in 2002 but has been using CrossFit principals since 2007. Darren is an experienced trainer and is known for taking no BS excuses. He also happens to be an excellent marketer and has an in depth knowledge of his target audience. He knows where to find them and how to speak to them. Visit: ActiveMgmt.com.au Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @JTActiveMgmt

Mish McCormack is an internationally acclaimed and award-winning Personal and Corporate Fitness Trainer. She has been the recipient of the Fitness Life NZ Personal Trainer of the Year three times (an unbeaten record), the Powerade NZ Personal Trainer of the Year, and the NZ Contribution to Community Excellence Award. With a Certificate of Fitness Management from the University of Otago, and 16 years experience as Personal Trainer, Mish is REPs registered and sits on the board of the PT Council of New Zealand. We ask Mish three questions: You have won a number of awards, does this help your business and how? In your experience, what are the challenges PT's may face moving from a contractor role to having their own studio? What are 3 pieces of advice you would give a PT in the first 6 months of their career