Embodied CEO

Can you believe the end of 2022 is almost here?! As business owners, the 4th quarter can leave us scrambling to wrap up the year on a positive note in-between all of the busyness this season brings. You may be looking for strategies to help your business… - hit those end-of-year sales goals - generate a quick surge of revenue - capitalize on the leads you already have …during that end of the year push. In today's episode, I'm sharing FIVE tactical strategies you can incorporate in your business to end 2022 stronger than where you're at today. Tune in!

Are you growing your warm audience? This can look like increasing your email list, social media following, overall reach of your content... If you're not seeing these numbers grow week over week with quality, ideal customers, then it's time to take a look at how you can change that. (hint: let's look at some actions you can take to bring more consistency and value to your audience) Honestly, this should be your #1 marketing priority. Listen in to today's episode as I dive deeper into why growing your warm audience is so important and how your business can reap the benefits.

Live launches are CRITICAL. Yes, critical. They are THAT important. I know you've heard from other places that live launches suck and that automating is the best way to go…and I agree that having an evergreen funnel in place IS a necessity. But, when you look at sales conversions and the success of live launches, the live launches are almost always more successful than evergreen. You simply can't replicate the energy of a live launch into an evergreen funnel. The data speaks for itself. Listen in on today's episode to hear more about what I consider the ultimate sales strategy, and why having that live launch component is essential for your success.

We all know what goes into successful marketing, right? There's your strategy, your messaging, understanding of your ideal client, plus your actual offer and how you're going to position that offer. But there's more. My team and I recently sat down and looked at our most successful clients and what they have in common…and it turns out that what they have in common are things that you, the business owner, can fully control. Tune in to this episode where I dive into the top 2 things our most successful clients do, and how you can begin implementing them in your own marketing right now.

I've observed many business owners struggle when it comes to creating intentional content. - and here's the deal - Creating connection through content needs to be at the top of your priority list. Why? Because content creates attention on your brand and attention is the currency of today. Everyone, every business, everything is fighting for your ideal customer's attention. This is a place where you have no choice but to show up and show up WELL. Now listen. No one is saying you have dance, or be silly, or do things that aren't in alignment with your audience, but you DO have to: show up consistently provide value intentionally connect with your audience If you have difficulty with content creation, or have lost track of why you are even creating content, tune in. This one's for you.

Today's episode is coming at you chock full of transparency. These past few months have been filled with important lessons, valuable experiences, and much needed change. ..and this last week? You guys, this last week has been completely transformative. If you're anything like me - constantly on the go, at capacity always, stress upon stress, living in a state of controlled chaos - then take a deep breath and listen in. These lessons I've been learning are for you, too.

I hope you're ready for this, because today's episode is one of my rants. It's a topic that lights a fire in me, because it just isn't talked about enough. In fact, people will rarely tell you this because it isn't one of those feel good things, but I will: Either do hard work, or get out of business. Go all in, or close up shop. Marketing isn't easy. You can't just sit back and hope things will work for you. You can't refuse to make changes, pivot, or sacrifice. Honestly, that's all bullshit. Join me as I share about difficult seasons, all the hustle I've put in, and how to create success no matter what is thrown your way.

Webinars are an art. An art of selling. Providing value, connecting with your audience, and then pitching an offer is a proven sales strategy whether in the form of a webinar or through a conversation. If your sales aren't where they need to be, improving your webinar could be one of the single most important things you do to change those conversions. In today's episode, I'm sharing with you 3 ways you can improve your webinar, provide incredible value, and avoid losing money along the way. Listen in!

In today's podcast, I'm sharing a BIG shift we've seen in marketing recently….and seriously, it's a HUGE deal. I had a feeling that this change was occurring over the last month, but I wanted to confirm it was true before bringing it to you. I spent time talking with my team and pulling data, and I am so excited that what I thought was happening, IS happening. You're going to want to hear this. Tune in!

As business owners, we are always looking for a new solution or chasing a shiny object, when a lot of the time there's a ton of opportunity sitting right in front of us. Over the past few months, I have been on the frontlines creating strategies for our Elite clients. Working on these strategies has made me realize that what's simple to me,might be the missing piece for some of you. Connecting your funnels and offers is a simple, yet crucial step in making more sales. In today's episode, I'm sharing how to weave your funnels together, why this generates more sales, and what questions you should be asking to ensure you are providing your customers an absolutely epic experience.

Today, I'm bringing back my most downloaded episode from this past year, and it's all about LIES. More specifically, the lies the industry and other entrepreneurs are telling you. I see behind the scenes of A LOT of businesses, and I have seen A LOT of hypocrisy. Hypocrisy that sets impossible expectations for entrepreneurs like you. Listen in as I weed out the lies, ditch some of the worst advice, and uncover the truth.

Marketing is an ever-evolving, constant practice of refinement. When things stop working, we know we need to locate the issue and refine. But (and don't miss this), even when things ARE working, it is crucial that you still be refining. We call this practice optimization, and 95% of you are missing this key piece in your marketing. Listen into this final episode in my 'Behind the Scenes' series to hear why optimization is a must, and what immediate steps you can take to see major improvement in your marketing.

I'm back with the 5th episode in our 'Behind the Scenes' series, and today I'm sharing some incredible secrets to achieving successful paid ads. But FIRST, if you haven't listened to the previous 4 episodes in this series, go listen. Those episodes are vital to the success of your paid ads. So many people make the mistake of jumping right into paid ads without having: - a solid strategy - excellent messaging - set projections - copy and creative that stands out …and their paid ads are a total bust. These are key pieces your marketing can't afford to miss. Once you have that initial framework in place, let's dive into the next step. In this episode, I'm sharing paid ad secrets that are so simple, yet no one does them (not even most marketing agencies). These are secrets that will launch you straight to success. Tune in!

95% of the clients who come to work with us are struggling because they don't know their numbers, and knowing your numbers is critical to achieving your sales goals. At Hirsh, we eat, breathe and sleep numbers. In fact, it's where we start with each and every client. We take their sales goals, make projections, utilize different scenarios, track the data, make data-driven decisions, and then do it all again. Let's recap. That's: —> Projections —> Collect Data —> Make Decisions —> Repeat This 4 step process takes the overwhelm out of marketing and makes it simple. If you aren't crystal clear on your numbers, or if your marketing efforts have felt like throwing spaghetti at a wall, tune in to hear more about this critical component on day 4 of my "Behind the Scenes" series.

It's day 3 of our Behind the Scenes series, and in today's episode I'm telling you to throw away the templates. Yes, you heard that right. Those copy and creative templates you are following? Throw. Them. Out. Your voice, your selling positions, and your angles should be yours and yours alone. They should be representing you and your brand values, and shouldn't sound a thing like anyone else's. If you want to stand out far above the noise and garner the attention of your ideal customers, you must be unique. Tune in to hear why: - attention is currency - overcomplicated copy isn't stopping the scroll - refusing to outsource may be hurting your business - testing isn't optional - your copy and creative must bring out emotion - and MORE.

If your marketing strategy isn't bringing in and converting leads, then something isn't working…and I'm willing to bet it's your messaging. Messaging is how you talk to your audience; it's how you connect with your leads; it's how you sell your offer; it's how you attract your buyers. And there are crucial components that your messaging needs to be successful, and turn your leads into buyers. In this second 'Behind the Scenes' episode, I'm explaining exactly what those components are, why your messaging needs consistent refinement, and what to do if your messaging just isn't working. Listen in!

Have you created a guaranteed to convert marketing strategy, or has strategy left your head spinning? I've spoken to many business owners who are so overwhelmed by the jargon, differing ideas, and confusion in the marketing realm that they aren't even sure where to begin with their own strategy. After years in digital marketing, I've discovered that the best way to create your perfect marketing strategy is to separate from all that noise and focus on your ideal customer. Tune into this first episode of my new 'Behind the Scenes' series, as I reveal what important questions you should be asking yourself about your audience…questions that will literally make your marketing strategy come to you.

In everything, there are seasons and cycles. In the economy, the cycle starts over when the bubble gets too big and bursts. Prices fluctuate, we enter a recession, and we reset. Economic strategies that worked during the bubble aren't necessarily going to work during the recession. In the digital marketing world, we are in a cycle, too. The online space has been booming over the last few years, and the demand for high-ticket services were at an all-time high. Business owners desired done-for-you, VIP services, and weren't willing to show up for anything less. That is changing. With buyer hesitancy skyrocketing and profits down, 90% of people aren't jumping on those high-ticket offers....and if you only have high-ticket offers available, you are going to end up leaving a LOT of money on the table right now. In today's episode, I'll show you how to support those who aren't ready for your highest offers, and uncover what strategies are making a comeback in this season of digital marketing.

Are you constantly looking for a "one size fits all" solution to your marketing, hoping to just plug in your information and be on your way to sales? Maybe you've even signed up for programs that promise you immediate success with their "perfect blueprint" only to be met with disappointment? I'm here to tell you today that there is no successful marketing strategy that is simply a plug and play. Why? You are unique. Your business is unique. Your offer is unique. The audience you target is unique. Your marketing strategy should be tailored to fit the unique aspects of you and your business. It's time to tune in, push the gimmicks aside, and discover what may be hindering your success in marketing AND costing you time and money.

Marketing is always changing. What's working right now may not be what was working last year, last month, or even last week. At Hirsh Marketing, we discuss daily what is (and what isn't!) working in the marketing world, so we can shift and make changes where needed as quickly as possible. In this podcast episode, I'm sharing with you 6 things that ARE working right now in strategy and in ads. Things like: - Cash Infusions - Increased Offer Value - Carousel Ads and more! Tune in to hear how you can implement what's working into your marketing strategy, and see a difference in your results.

On today's episode, I'm going back to the basics. You've heard me say, "Marketing always works, it's just a matter of when," and it's true. Marketing DOES always work. You don't have to rack your brain wondering what complex plan to put into place to make it happen. I have a simplified method that will instantly improve your marketing results: —> Set Projections —> Gather Data —> Take Action If you aren't following these steps in your marketing, or worse…you've just been throwing spaghetti at a wall hoping for positive results…tune in to hear how you can implement this proven method and reach your marketing goals.

As a business owner, I've made mistakes. Mistakes that cost me millions. MILLIONS. I broke my own rules and my own advice, and honestly, it was a tough pill to swallow. The past few months have been a life-changing journey for me. I've been reflecting, rebuilding, revamping, and getting back down into the trenches of my business. Today, I'm ready to share the two big mistakes I made (and the incredible lessons learned) with you. Listen in!

The economy has entered a recession, and for those in the digital marketing space, it seems we're all encountering the same questions: How will this impact my business? What in the world of digital marketing will change? Could we have been more prepared? What strategies do I need to implement? Do I need to panic?! In this episode of Not for Lazy Marketers, I am joined by Ryan Deiss, the founder and CEO of DigitalMarketer.com and Founder and Managing Partner of RivalBrands.com and plattr.com. Listen in as Ryan gives his thoughts on those questions, reveals insight on the past and present, and explains what you should be doing to ensure you are propelled to the top when the economy shifts once again.

In today's climate, you may find yourself asking if ads are truly essential. Do you really need them to grow your business, or can they be cut in an attempt to help your bottom line? I often tell business owners that everything in business results in a delayed reaction. Rash cuts to your ads now will result in huge impacts to your business down the line. Tune in to this episode where I shed light on what should be non-negotiable in your marketing during a recession, and how you can continue to see the growth of your business in a buyer-hesitant market.

What if your marketing doesn't work? What if you spent countless hours working through your offer and strategy, created all the promotional materials, sent out dozens of emails, posted on social media, and you didn't sell a single thing? If you read those words and immediately thought, "I'd be a failure," you're not alone. Tune in to today's episode where I uncover what the real failure is, show you where your value truly lies, and explain the mindset changes you must make when your marketing isn't working.

The economy is changing, and digital marketing is not immune to the effects of a recession. Preparing for the impact to come is imperative to protecting your business and its growth. Building relationships. Leveraging audiences. Pivoting offers. Shifting focus. Clear vision. In this episode, Russell Brunson, the CEO and co-founder of ClickFunnels, breaks down the secrets behind his multi-million dollar business and what you should do to advance success in your business during an economic downturn.

If you think that growing and sustaining a business is going to be EASY… this episode is about to prove that you have it dead wrong. I'm NOT about the hustle (Gary Vee) mentality, but it's nuts to think that you can create a completely passive business that never struggles and has no pivots ever. When you sign up to be a business owner, you are going to have to put in the work and show up and realize there are ups and downs, ebbs and flows, and you still have to CHASE the success and pivot your offers sometimes. Tune in to hear this raw and real episode about struggles and insights and the important conversations that need to be had around these topics.

Lauren Marie joined Market Like A Pro, our done-with-you marketing consultancy, in January of 2022. Before coming in, her launch didn't go well, but with our support in MLAP, she created that success. She did NOT let her previous failure determine her business' future and didn't let it stop her from figuring it out. In this episode, she breaks down what went wrong, and then what she did to make sure things went REALLY right - to the tune of a 6-figure launch.

Growing a team to help run a 7-Figure business is no joke. It cannot be about how you FEEL in the moment and bringing your ideas to the table. You have to have every single step of growing your business tied to an outcome that is measurable. Because what'st he purpose of your business? It's to HELP others. AND to fuel your lifestyle and financial goals and help your team feel financially secure as well. And when things feel HARD - tune in to find out how Haley drives through the HARD things and how you can do this too.

As a CEO, the responsibility of leading a team can be HEAVY sometimes! Add that to the pile of (literal) crap that can be happening in your personal life and I got to my breaking point and in a place where I felt like just burning it all down and walking away. When these seasons hit, I do these THREE things to make sure I can refocus, recenter and realign with my purpose so I can snap the heck out of it and get back into momentum. Tune in to find out what they are so they can help you when you're feeling this constraint as well.

Want to get better results for your marketing fast? You need to check where you're not being clear and compelling in your marketing message. The good news is, you don't need to be a world-class copywriter to fix this. Just do this quick exercise, and your messaging will get better fast.

Pivoting is the ultimate advantage for small businesses. Instead of having to go through multiple committees, you can change your direction any time you need to, and do what's necessary to give your market what they want. And it's getting more necessary with a recession looming on us, and buyers being more careful than they've been in over a decade. But there's a danger in pivoting too much, and that's losing your focus. Tune in to discover the difference between both.

Can you really guarantee success in your business? I believe you can. Today's episode takes you through a part of Emily's journey since she started out, and the building blocks that make it possible for her to do an hour's worth of work and collect over $20K in revenue. Unlike gambling, business does not depend solely on luck. You can stack your odds in your favor, and that's what this episode is about.

Are you getting everything you can out of your marketing efforts? I always say that marketing always works. And you can always make it work even better. That's what you're getting in today's podcast. I share 3 things you can do that will make your marketing work better, and they don't take a lot of time (or money) to implement. Tune in to find out.

As entrepreneurs, we're action takers. When we have a goal, we move fast to create a plan, and do whatever it takes to achieve our results. That's why we work so hard, and why we have lives most people out there don't have. Lately, results are harder and harder to achieve. We're having to work more this year to get the same results as last year. Tune in to discover why results are being delayed in every single business, and how to adjust your mindset to make your business grow because of that.

When is it time to change an offer? I have a saying which is "Do 1 offer until you reach 1 million dollars". I'm not going against my own teachings here, but there's something else going on. The conditions in our market are changing, and people are holding on to their money. So you need to be careful about how you're promoting your offers, or else their effectiveness will diminish until you reach months with $0 in sales. Tune in today to discover how to know when an offer needs to be changed.

Every CEO must hear this. The "set it and forget it" model of running online businesses is long gone. It's a fragile model that can only exist if all businesses are having an easy time. But when things get tough, the businesses that set it and forget it close their doors, and the true leaders are the one who stay. Don't worry though, by following the basics on this podcast episode, you're almost guaranteed to make your business grow and succeed in the years that are coming. Tune it to find out.

Running ads online is not like it used to be. Not that long ago, we saw returns of 6:1, 10:1, even 20:1! Because of market saturation, heavy competition, and businesses willing to invest a lot into client acquisition, getting a high return on your ads is getting tougher. But it doesn't have to be. Tune in to see how we're able to take a 2:1 return on ad spend, and use it to bring us customers for months (and years) to come without increasing our ad spend or using complicated methods.

Ever since businesses went online, they forgot about one thing that creates trust with people. And the more you do it, the harder it will be for you to bring new clients into your business. Rule #5 reveals how to lower buying resistance from clients, even in the middle of a recession.

Rule #4 of marketing in 2022 is special to me because NO ONE wants to talk about it. It's the big elephant in the room online marketers want to ignore. And those who do, tend to break the trust of their clients, and their businesses never recover from it. Tune in to this episode and find out what real businesses are doing to stay ahead of the game.

Whenever you see diminishing returns in your marketing, what's the best thing you should do? You should change what you're doing, right? But what do you change it to? If you just start doing random things, you may end up worse than you started. That's throwing spaghetti at the wall hoping it will stick. Rule #3 shows you what you must focus on when marketing results start to fade. Tune in to discover how to fix your marketing.

Garnering this one thing is key when marketing stops working. Today I talk about what you should do when you need more leads, more sales and more clients. Taking more action, and building out more funnels is the wrong move because you'll waste your energy trying to do something, anything so things get back to normal. In doing that, we miss this simple ingredient all businesses must have if they want clients to come to them for the coming years. Tune in to discover Rule #2 Of Marketing In 2022.

When business gets tough, getting new clients becomes more difficult by the day, and advertising costs seem to rise by the hour, business owners tend to lose touch with a fundamental part of their business. This will put you in a downward spiral where, the harder things are, the harder they'll get. Rule #1 shows you how to get back in touch with the basics of your business so you can thrive no matter what.

If lack of inspiration, burnout and stressing about every detail of your business is part of your day-to-day, I have an important message for you. It's a State Of The Union of what's happening right now in the digital landscape, and what you must do if you feel like nothing is working. Because as entrepreneurs, we have no choice but to succeed. Even if all odds seem to be against you, I'll show you how to gain some perspective, and how to think about online marketing to stand out from the crowd.

Last year, making money online became much harder. Ad costs went up, targeting options on Facebook vanished, and response is down overall. For those of us who choose excellence, we've figured out how to succeed despite these setbacks. Today I'll show you Why doing business online today is harder than 2 years ago, and how to take advantage of it What you should focus on so people can't help but buy from you (it's not marketing, it's something else) The value paradox that repels buyers from your business

What do you do when you're up against a problem that seems impossible to solve? We just ended a launch, but the ROAS was less than I expected. It was profitable, but not at the level it should be. So I decided to use a method to generate ideas that I had neglected for a while. In the end, I had more ideas than I knew what to do with, and I want to share it with you. Join me today so I can show you How to get unstuck every time a problem comes up that seems impossible to solve Why you shouldn't throw out bad ideas when a problem comes up The contradictory nature of working in your zone of genius And so much more…