Embodied CEO

​​Have you ever looked at your own marketing through the eyes of your potential, ideal customer? This is one of the first steps I take when approaching a well thought out marketing strategy, and it should be at the top of your list, too. Connecting with your ideal customer by understanding their fears, frustrations, wants, dreams, and the barriers to achieving their goals creates a deep level of communication and will attract those who resonate with your message. If you aren't doing this, you're making a mistake…but you aren't alone. In today's podcast, I'm revealing the top 5 mistakes even my highest level clients have made. If you're ready to improve your overall marketing strategy, connect with your ideal clients, and avoid the mistakes so many are making, listen in!

Last summer I hit a super low point in my business and it was around that same time I crossed paths with George Bryant. What I didn't know then was how pivotal our friendship would be and the lessons he would teach me. Tune into today's episode of Not For Lazy Marketer's podcast for part one of a super transparent conversation between George and me that will help you during the lowest moments as an entrepreneur. It's real, it's raw, and you don't want to miss it.

It's day 5 and the last day of my 2023 Marketing Mastery series! I think I've saved the best for last…predictions and strategies for running paid ads this year. One of the most common questions I hear in the digital marketing space is, "do Facebook ads still work?" In short, YES! In fact, I believe that Facebook and Instagram ads will still dominate this year. They are time proven and great places to start when it comes to paid ads. BUT, there are other platforms, too. If you've considered expanding where you are running ads (or if you've never run a single ad and don't know where to start!), you're going to want to tune in. I've got the information you need to decide where you should be putting your money and what will benefit your business the most. Listen in!

Welcome back to my 2023 Marketing Mastery series, it's day 4 (and if you've missed any of the previous 3, they are SO GOOD, so be sure to check them out!) where we are diving straight into email and text message marketing. I've noticed quite often that businesses have incomplete email nurture sequences and/or do not email their list consistently, and this is a HUGE mistake. Email and text messaging are still highly effective methods for nurturing and converting leads, and you could very well be leaving money on the table if you aren't utilizing them properly. Tune in to hear more about how to effectively use email and text messages in your marketing, what not to do, and what changes to make to overcome buyer hesitancy and achieve positive results.

It's day 3 of my 2023 Marketing Mastery series, and today I'm discussing funnel strategies. More specifically sales funnel strategies that WILL convert this year. Live launches, lead generation, downloads and bundles, free webinars, how-to programs, and paid workshops…it's enough to make your head spin if you don't have clear direction. I cannot stress more just how important it is to find the right strategy and tailor it to meet the unique needs of your business. If you aren't quite sure what strategies you need to implement this year, tune in! You won't leave this episode without a game plan.

Welcome to Day 2 of my podcast series, Marketing Mastery in 2023, where I'm tackling everything content! Using organic and valuable content to strategically convert buyers is a "must have" piece to your marketing strategy. In this episode, I'm covering content pillars, consistency, and which platforms you should be focusing on. The goal today is for you to take a step back, think about how you show up, how you create content, and how you can improve. If you love actionable steps (and want to upgrade your content), listen in!

This week, I'm coming at you with a new series called Marketing Mastery in 2023! This 5-day series will cover the latest trends and the TOP strategies in the world of marketing. Each day, we will explore a different aspect of marketing including marketing mistakes, content and organic strategies, sales funnel strategies, email and text messages, and Facebook ads. My goal here on the Not for Lazy Marketer's Podcast is to provide you with a comprehensive and practical guide to marketing, while cutting through the noise and focusing on what's most important. Trust me, I know how overwhelming it can be to navigate the contact barrage of information about marketing, and I want to be your one-stop resource for all of your marketing needs. So sit back, relax, and get ready to level up your marketing game with the series. First up, million dollar marketing mistakes you DON'T want to be making. Tune in!

If you've ever wondered what sets apart successful entrepreneurs from those who struggle to find success, look no further. I've seen the same consistent things among friends and peers (and myself) when it comes to success, and I'm sharing 5 of them. Things like: investing in personal development the speed at which you take action how willing you are to be uncomfortable …and more. Today's episode isn't one filled with massive changes you'll need to make in your business, but rather awareness and alignment you can create within yourself. Tune in!

In today's episode, I'm diving into the topic of nurturing your audience. Nurturing can take many forms, including social media, content, email, and any other way you might be interacting with your audience. It's essential to be consistent and intentional in your nurturing and to do so without expecting immediate returns But the goal of nurturing is to maintain a valuable relationship with your audience and to create ideal customers for your offer. If you haven't quite nailed how to successfully nurture your audience, tune in as I share how to build trust, provide no strings attached value, and convert your audience (over time!) into paying customers.

As an entrepreneur myself, I understand the challenges of selling your offer effectively. That's why I believe it is so important to have clear and well-defined milestones in offers. Breaking the offer into three major milestones not only gives your audience a clear path, but also helps them see that your offer will solve their problem. That's what it's all about: making the offer clear and attractive, and showing your audience the experience they'll have and the outcome they'll achieve. Listen in today as I share more about this strategy, the use of milestones, and what to change so you can sell more of your offer.

Today, I'm giving you a behind-the-scenes look into my marketing strategy for my multi-7 figure business. If you've been curious about how you should be planning your marketing strategy, this episode is for you! It's packed with valuable information that you can start using in your own business right away, such as: How to plan your marketing strategy without overcomplicating it Why you shouldn't make your yearly planning super specific How often you should be planning How I make promo decisions that bring results So grab a pen and some paper, and tune in!

Creating a high-value, free lead generation offer - one that creates a roadmap to your paid offer - can be a crucial part of your marketing strategy. I often see business owners make serious mistakes with their free offer, though. Today, I'm coming in hot with what TO do and what NOT to do to design a free offer that is of high value, but still maintains a gap that only your paid offer will fill. If you have a lead gen offer that needs tweaking or you are in need of creating a lead gen offer, this one's for you. Listen in!

I just wrapped up my incredible boot camp week of trainings for business owners, and I've been chatting with a ton of those participants in my DMs. After many questions and quite a few conversations, I began to realize a general theme among each one: a clear strategy was missing. A clear strategy for growing your business is crucial. Your funnel, email marketing, traffic sources, messaging, offers, and offer positioning…everything is wrapped up in your strategy. And while a strategy can be simple, it's not necessarily easy, and can even lead to a major feeling of overwhelm. Tune in as a share this vital information that so many people are missing, and where you can start on this foundational aspect of your business.

Are you feeling the weight of pressure and overwhelm as you set your business goals for the year? You're not alone! I recently had a conversation with a client who was struggling with a lack of success in their marketing efforts, and decided to go back to the basics to help them regain confidence and rid that sense of defeat. In this episode, I'm diving into my 4 golden rules to guaranteeing marketing success…rules you can control, focus in on, and change in order to improve your results and achieve your big picture. Listen in as I unveil simple and actionable steps to help you master these 4 golden rules, and reveal which rule is the most crucial for your success.

This year is going to be HUGE for my company. HUGE. It's already started out absolutely amazing, and I have set things in place to ensure that both my goals and my company's goals are achieved. Today, I thought I'd share with you 10 of those things I'm doing this year, so you can begin implementing them into your own 2023. Things like: team building hiring mindset shifts designated CEO time metrics tracking breath work …and so much more. Tune into today's episode as I dive deep into actionable steps, determining priorities, and the climb to $10 million. Buckle up.. it's a long one!

In this episode of the Not For Lazy Marketers podcast, we'll be uncovering three overlooked strategies that can have a massive impact on your business success this year. From making a conscious effort to connect with your audience to setting powerful goals and tracking progress, these are key areas that are easy to overlook but can make a major difference in your success. Tune in to hear more about these crucial strategies and get a glimpse into the future of business. Whether you're a seasoned entrepreneur or just starting out, these 3 key strategies are valuable for every stage of your business.

Part two of my 2022 year in review is officially here. I'm revealing our successes from this past year and what I plan to carry forward into 2023. I'll even be disclosing what I did that saved my business during a super worrisome time. Plus, I have a special announcement - something I have never done before! Tune in for a candid and informative discussion on business strategy and success.

The Year of the Pivot. That is what I have themed my 2022. I made a ton of changes that really turned my year around. I allowed for more flexibility, discovered more fun, and made memories every month in my personal life alongside learning invaluable lessons in my business. Join me today in the first part of a two part series where I recap my year, talk about the mistakes that I made, lessons that I learned, what didn't go well, and what went really well. On Thursday we will dive into the latter part of my year and focus on more specific lessons. I hope you enjoy this podcast series as much as I do, tune it now!

My team and I went through our entire year of podcasts and I got inspired to replay my TOP episode of the year, "3 Things You Can Do Now To Positively Impact Your Marketing". The content is still super relevant to right now and will leave you with 3 things you can do instantly to improve your marketing. If this is the second time you're listening to it, I guarantee you'll get something new out of it that you needed to hear today. If it's the first time, you'll definitely get some amazing gems that you can apply right now. Listen in & enjoy!

Today I'm sharing my top lessons from 2022 (and 1 BIG mistake I will never make again). If I look back at myself six months ago, I don't even fully recognize who I was. I've grown so much as a person and as a CEO. The lessons I share today can be applied to not only my business, but all aspects of life. Listen in as I open up about my personal struggles, victories, and what consistent themes I noticed in my business. Let me know which one resonates most with you, send me a DM on instagram @EmilyHirsh.

Visibility and brand awareness builds an audience, but that alone won't guarantee a successful marketing strategy. After you build that audience, you have to send them on an intentional journey. If you are asking yourself, "why isn't my marketing working?" then you need to be looking at that journey and identifying where people are dropping off. Today's episode is inspired by a message I recently received from a woman who is frustrated with her marketing and the advice I gave her. I want to share with you the importance of understanding your customer's journey, identifying gaps and how to fix them. Tune in as we look into some of the first steps you should take when you feel like your marketing might not be working.

Is your business ready for paid ads? You might think I'm going to recommend running ads 10 out of 10 times - but the reality is, there are buckets you need to be filling before you pull the trigger. Timing is everything and while the answer to this question isn't black and white, there are 3 main ways you should be growing your business visibility before you decide to start using paid ads. If you are debating if this is a good time in your business to be putting money into ads, then this episode will provide you clarity and a TON of value. Listen in to find out more!

We are in the season of goal setting for the New Year. Most of the time when you set goals you create some sort of strategy or action plan to go along with your goals. But where I see most people lack in this process is being specific. When you hit the ground running in the New Year, what are you actually going to be doing? What habits, what goals, what actions? Join me as I walk through my top 5 steps that are essential to a specific marketing strategy and how you can set an action plan that will lead to results going into 2023. Plus, I share some inside tips that I will reveal in my live intensive workshop coming up this Thursday. Listen in, you don't want to miss this episode!

Are you ready for some inside intel on Black Friday?! Black Friday might be over, but knowing what worked (and what didn't!) is vital moving forward. We ran over 35 Black Friday promotions between all of our clients, and we absolutely crushed it this year. In fact, we generated over $700,000 in revenue, so far. Compared to last year, ad costs were down and sales conversions went up, and we saw some of the best results. If you want some behind the scenes on how we were able to capitalize on warm traffic (and the work you've already done this past year) to produce such incredible results, you'll want to listen in! I dive into CPM's, timing, audience, consistency, copy & creative, and more, so you'll be in the best position when Black Friday rolls around next year!

I've witnessed so many businesses just stop marketing during December. Not because they wanted to…but because they assumed no one would be buying during December. They wrote the month off as a loss before the month even began. That doesn't have to be the case. You CAN (and should) go into December with the mindset of "this can be the BEST month of my year!" If you're wondering if your sales will take a dip during the upcoming holiday season or what you should do to make December the best month of your business year, listen in! I'll be shedding light on that, throwing in some tips, and sharing what questions you need to answer to succeed this month.

Over the past couple of months, I've been spending some time on TikTok silently observing. If you haven't quite realized it yet, here's a truth bomb: TikTok and Reels are the new TV. People have literally traded their typical television time and are simply consuming social media videos instead.What does this mean? People are looking for exceptional storytelling, entertainment, hacks and tricks and skills, and they are loving the way TikTok delivers those to them. If you are wanting to use TikTok to gain followers and advertise, you have to create the content the platform and users want. Based on your business, how do you produce what they are looking for? If you have considered (and you should!) using TikTok or Reels as a means for promoting your business, tune in to hear why your ability to story-tell and create incredibly engaging content is a must, and how this shift in digital marketing will impact you.

Have you ever felt frustrated with your team, or people in general? You know those feelings of: Why aren't they moving as quickly as me? If I was doing this, that would never happen. I could do this faster if I did it myself. Ugh, I can't believe this! If you've thought those thoughts or even said them aloud, you aren't alone. I've been there too. A while back, I made a massive mindset shift around those thoughts and feelings. I realized that having those negative thoughts and conversations did nothing good for me, my team, or my company. I wanted positivity, productivity, and gratitude instead. If this is something you are struggling with, listen in to find out how you can walk away from the negativity and frustrations, and take positive action that will impact your business (and you) for the better. ← This is life changing. Tune in!

Welcome back to the final episode in my 2022 Secret Strategies where I tackle a strategy that seems to be overshadowed these days: email marketing. Most people still have email on their phone, still scroll emails throughout the day, and your name being in their inbox will keep you at the top of their mind. With the addition of social media, I honestly think people have truly lost sight of just how impactful email marketing can be. Here's what I know to be true - your email list is an asset. If you have leads that open up your emails and consume what you send, you will never have to worry about your business. All you have to do is serve those people and solve their problems, and the sales will keep flowing.

In the 4th episode of my 2022 Secret Strategies series, we are diving into a topic I get asked about all the time - how to increase your sales conversions. It's probably not a surprise that the number one way to increase your sales conversions is to increase the amount of engagement, conversations, and positive interactions you're having with your audience and leads. The goal is connection. Makes sense, right? But HOW to do that, and how to do it really well, isn't always as obvious. So if you are looking for tactical ways to build those relationships with your audience (and in turn, increase those sales conversions), look no further. This episode is chock-full of strategies that are working right now in our client accounts, and you can implement them today.

It's day 3 of my 2022 Secret Strategies series, and if you're using webinars but struggling with LOW show up rates, this one's for you. When I first began hosting webinars years ago, you could easily get a 35% show up rate, and today that number has dramatically declined. Even with that shift, it IS possible to increase your show up rate and create strong engagement. In today's episode, I share valuable strategies (like not offering a replay!) that will help you avoid common mistakes and improve the overall success of your webinars.

In the second episode of my new series, 2022 Secret Strategies, we are diving into TWO critical strategies. First, my cash infusion strategy. There are going to be times when your business needs to make some quick cash. Implementing my cash infusion strategy by leveraging your existing audience is the best way to get that cash flowing, and FAST. Second, how to improve stagnant results. Have you ever had something that worked SO WELL in your marketing just quit producing results? If you weren't sure how to respond when those results plummeted, this episode is for you. Listen in!

This week I'm coming to you with a new series: 2022 Secret Strategies. I hear so often from listeners how much they appreciate the tactical, cut to the chase, "go do this," "execute these," types of episodes, and how deeply valuable they are. With that in mind, each and every day this week I'll be walking through incredibly tactical strategies that you can take and implement in your own marketing. Our first secret strategy is how to increase your business profits with your existing audience. This is a strategy that is so simple (because you've already done much of the work!), yet so many miss out on the potential here! Tune in as I share tips on shifting your mindset to create more of your ideal customers from the list you already have.

We all know that feeling in business where you're afraid to say no to an opportunity that equals money. You and I know it well…that desire to say yes to each and every person even if they aren't your ideal customer. Money is the scorecard for business. It equals success. So, I should be saying yes to everyone, right? Here's the reality ——> Business is always the long game. Your brand, your name, your reputation is all you have. If you start saying yes to sales that you can't actually get an amazing result for because you made an exception..it'll catch up to you and your overall reputation. This, in turn, will hurt your sales, your business, and your ultimate success. Listen in for more on why and when you just need to say no.

Can you believe the end of 2022 is almost here?! As business owners, the 4th quarter can leave us scrambling to wrap up the year on a positive note in-between all of the busyness this season brings. You may be looking for strategies to help your business… - hit those end-of-year sales goals - generate a quick surge of revenue - capitalize on the leads you already have …during that end of the year push. In today's episode, I'm sharing FIVE tactical strategies you can incorporate in your business to end 2022 stronger than where you're at today. Tune in!

Are you growing your warm audience? This can look like increasing your email list, social media following, overall reach of your content... If you're not seeing these numbers grow week over week with quality, ideal customers, then it's time to take a look at how you can change that. (hint: let's look at some actions you can take to bring more consistency and value to your audience) Honestly, this should be your #1 marketing priority. Listen in to today's episode as I dive deeper into why growing your warm audience is so important and how your business can reap the benefits.

Live launches are CRITICAL. Yes, critical. They are THAT important. I know you've heard from other places that live launches suck and that automating is the best way to go…and I agree that having an evergreen funnel in place IS a necessity. But, when you look at sales conversions and the success of live launches, the live launches are almost always more successful than evergreen. You simply can't replicate the energy of a live launch into an evergreen funnel. The data speaks for itself. Listen in on today's episode to hear more about what I consider the ultimate sales strategy, and why having that live launch component is essential for your success.

We all know what goes into successful marketing, right? There's your strategy, your messaging, understanding of your ideal client, plus your actual offer and how you're going to position that offer. But there's more. My team and I recently sat down and looked at our most successful clients and what they have in common…and it turns out that what they have in common are things that you, the business owner, can fully control. Tune in to this episode where I dive into the top 2 things our most successful clients do, and how you can begin implementing them in your own marketing right now.

I've observed many business owners struggle when it comes to creating intentional content. - and here's the deal - Creating connection through content needs to be at the top of your priority list. Why? Because content creates attention on your brand and attention is the currency of today. Everyone, every business, everything is fighting for your ideal customer's attention. This is a place where you have no choice but to show up and show up WELL. Now listen. No one is saying you have dance, or be silly, or do things that aren't in alignment with your audience, but you DO have to: show up consistently provide value intentionally connect with your audience If you have difficulty with content creation, or have lost track of why you are even creating content, tune in. This one's for you.

Today's episode is coming at you chock full of transparency. These past few months have been filled with important lessons, valuable experiences, and much needed change. ..and this last week? You guys, this last week has been completely transformative. If you're anything like me - constantly on the go, at capacity always, stress upon stress, living in a state of controlled chaos - then take a deep breath and listen in. These lessons I've been learning are for you, too.

I hope you're ready for this, because today's episode is one of my rants. It's a topic that lights a fire in me, because it just isn't talked about enough. In fact, people will rarely tell you this because it isn't one of those feel good things, but I will: Either do hard work, or get out of business. Go all in, or close up shop. Marketing isn't easy. You can't just sit back and hope things will work for you. You can't refuse to make changes, pivot, or sacrifice. Honestly, that's all bullshit. Join me as I share about difficult seasons, all the hustle I've put in, and how to create success no matter what is thrown your way.

Webinars are an art. An art of selling. Providing value, connecting with your audience, and then pitching an offer is a proven sales strategy whether in the form of a webinar or through a conversation. If your sales aren't where they need to be, improving your webinar could be one of the single most important things you do to change those conversions. In today's episode, I'm sharing with you 3 ways you can improve your webinar, provide incredible value, and avoid losing money along the way. Listen in!

In today's podcast, I'm sharing a BIG shift we've seen in marketing recently….and seriously, it's a HUGE deal. I had a feeling that this change was occurring over the last month, but I wanted to confirm it was true before bringing it to you. I spent time talking with my team and pulling data, and I am so excited that what I thought was happening, IS happening. You're going to want to hear this. Tune in!

As business owners, we are always looking for a new solution or chasing a shiny object, when a lot of the time there's a ton of opportunity sitting right in front of us. Over the past few months, I have been on the frontlines creating strategies for our Elite clients. Working on these strategies has made me realize that what's simple to me,might be the missing piece for some of you. Connecting your funnels and offers is a simple, yet crucial step in making more sales. In today's episode, I'm sharing how to weave your funnels together, why this generates more sales, and what questions you should be asking to ensure you are providing your customers an absolutely epic experience.

Today, I'm bringing back my most downloaded episode from this past year, and it's all about LIES. More specifically, the lies the industry and other entrepreneurs are telling you. I see behind the scenes of A LOT of businesses, and I have seen A LOT of hypocrisy. Hypocrisy that sets impossible expectations for entrepreneurs like you. Listen in as I weed out the lies, ditch some of the worst advice, and uncover the truth.

Marketing is an ever-evolving, constant practice of refinement. When things stop working, we know we need to locate the issue and refine. But (and don't miss this), even when things ARE working, it is crucial that you still be refining. We call this practice optimization, and 95% of you are missing this key piece in your marketing. Listen into this final episode in my 'Behind the Scenes' series to hear why optimization is a must, and what immediate steps you can take to see major improvement in your marketing.

I'm back with the 5th episode in our 'Behind the Scenes' series, and today I'm sharing some incredible secrets to achieving successful paid ads. But FIRST, if you haven't listened to the previous 4 episodes in this series, go listen. Those episodes are vital to the success of your paid ads. So many people make the mistake of jumping right into paid ads without having: - a solid strategy - excellent messaging - set projections - copy and creative that stands out …and their paid ads are a total bust. These are key pieces your marketing can't afford to miss. Once you have that initial framework in place, let's dive into the next step. In this episode, I'm sharing paid ad secrets that are so simple, yet no one does them (not even most marketing agencies). These are secrets that will launch you straight to success. Tune in!

95% of the clients who come to work with us are struggling because they don't know their numbers, and knowing your numbers is critical to achieving your sales goals. At Hirsh, we eat, breathe and sleep numbers. In fact, it's where we start with each and every client. We take their sales goals, make projections, utilize different scenarios, track the data, make data-driven decisions, and then do it all again. Let's recap. That's: —> Projections —> Collect Data —> Make Decisions —> Repeat This 4 step process takes the overwhelm out of marketing and makes it simple. If you aren't crystal clear on your numbers, or if your marketing efforts have felt like throwing spaghetti at a wall, tune in to hear more about this critical component on day 4 of my "Behind the Scenes" series.

It's day 3 of our Behind the Scenes series, and in today's episode I'm telling you to throw away the templates. Yes, you heard that right. Those copy and creative templates you are following? Throw. Them. Out. Your voice, your selling positions, and your angles should be yours and yours alone. They should be representing you and your brand values, and shouldn't sound a thing like anyone else's. If you want to stand out far above the noise and garner the attention of your ideal customers, you must be unique. Tune in to hear why: - attention is currency - overcomplicated copy isn't stopping the scroll - refusing to outsource may be hurting your business - testing isn't optional - your copy and creative must bring out emotion - and MORE.

If your marketing strategy isn't bringing in and converting leads, then something isn't working…and I'm willing to bet it's your messaging. Messaging is how you talk to your audience; it's how you connect with your leads; it's how you sell your offer; it's how you attract your buyers. And there are crucial components that your messaging needs to be successful, and turn your leads into buyers. In this second 'Behind the Scenes' episode, I'm explaining exactly what those components are, why your messaging needs consistent refinement, and what to do if your messaging just isn't working. Listen in!