Embodied CEO

Do you feel like Facebook Ads are like trading the stock market? Then you HAVE to tune into this episode. I'll share my CEO tips on how to get back in the driver's seat and take CONTROL of your data, budget, and results. Digital marketing is not gambling. It's a process. And when the process is followed, you cannot fail. Remove the fear, apprehension, mistrust, or pure panic around spending money on Facebook advertising and tune into this particularly empowering episode!

What kind of experience do you want to create for your audience? That's the question you should be asking yourself at EVERY stage of your business! Because marketing is ALL about creating an experience! In this episode of the Not for Lazy Marketer's podcast, I dive deep into the different experiences you can create, how to build an epic and aligned experience for YOUR specific audience, and how to turn that experience into sales!

Want to know where MOST people mess up in their marketing? In HOW they talk about their offers. This is a mistake I see almost every business make, and it's even something I struggle with myself. Because deeply communicating your offer is truly the most challenging part of messaging and the MOST important. Tune in to this episode to learn how you can dodge this mistake and revamp how you talk about your offers (paid and free) in ways that lead your audience to take action.

"But what if it doesn't work?" I get this question a lot when teaching new strategies to entrepreneurs. Have you ever decided not to implement a new strategy, adjust your copy, or try a new approach out of fear that it won't give you the result you want? Then you absolutely need to listen to this episode. Inside I share the marketing mindset that's 100% holding you back from success and why failure is something you need to start embracing or you will never succeed in your marketing.

So much of leadership comes down to pushing yourself out of your comfort zone every single day… Easier said than done, right?! Over the last few months I've leveled up my leadership skills in a big way, and I want to share these crucial takeaways with you. In this episode, I'm giving you all of the leadership advice I wish someone explained to me when I started growing my team.

What if I told you it's possible to have your finger on the pulse of your company at ALL times… … Well, that's exactly what metrics, KPIs, and my "Master Spreadsheet" are for! In this episode, I'll show you how I track every micro and macro aspect of my company's performance to ensure we meet our big, bold goals… and why you should too! Regardless if you have a team or not, tracking your metrics and KPIs will make a world of difference in your results!

As a mom, wife, CEO, and fitness enthusiast, I get asked all the time how I show up in so many areas of my life and make time for it all… without feeling guilty, dropping the ball, or burning out. In this episode of the Optimized Business Bonus Podcast Series, I'm going to share my biggest CEO secret weapons and life hacks that keep me focused and thriving!

To grow your company you also have to grow as a leader. I'm proud to say I am now living my dream as the CEO of a multimillion-dollar company with 24 remote employees. …. But I had a lot to learn along the way to get there. In this episode of the Optimized Business Series, I'm going to share all of the challenges I faced as I stepped into my role as the company leader, and show you how I've created a winning team that takes me way farther than I could get alone.

No matter what, I make sure that we constantly overdeliver for every client we serve… In fact, overdelivering is the secret weapon to a sustainable business (and one of our top company values.) In this episode of The Optimized Business Series, I'll show you our processes and SOP's that drive our company towards greatness, while making sure we continue to set ourselves and our clients up for major success… And I'll reveal the ONE thing I've learned the hard way, and over and over again.

Want to see how I personally think through my marketing strategy AND how I choose what we focus on to maximize our lead generation and our sales? In this episode of The Optimized Business, I show you how to step back and assess the gaps in your marketing and call out the three main ways to generate interest in your offers. Massive momentum here we come!

You've gotta do the work to grow your business… We all know that. But so many people get caught up in the details they forget the bigger picture. Today in Episode #1 of the Optimized Business Bonus Podcast Series I'm going to talk about the overarching foundation of a multi-million dollar business strategy as a whole, and share my best tips (and biggest mistakes!) with you. Sometimes the concept of a "business strategy" seems so broad it's hard to get clarity… So in Episode #1, I'm going to break down the key areas you need to focus on, and show you the tactical actions you can take to make sure you've got all the areas of your business queued up for maximum growth.

"If I'm running paid ads, do I really need an organic content strategy?" I understand why I get this question all the time. Creating an organic content strategy can take a TON of time and resources, especially if it's just you doing #allthethings. It's time to view organic content in a whole new light. Inside this episode, I share what matters and what doesn't when creating a sustainable and (most importantly) effective organic content strategy.

Stop everything and listen to this podcast episode first if you're even THINKING about adding a new offer. I'll break down exactly when adding a new offer makes sense, bust some common beliefs (and misinformation) about multiple offers, and share what I believe is the fastest path towards hitting a million in revenue or more. Plus, I'll spill the tea on client stories, personal stories, and real data around how multiple offers affect results -- so you can make a fully informed decision now or in the future!

Get the latest on all things Facebook! Today we're getting down, dirty, and a little nerdy on all the biggest Facebook shakeups that could significantly affect your ad costs, performance, and priorities. The good news? Not all the updates are bad! Many can be used to your advantage IF you know how to capitalize. Tune in, and I'll share the 3 biggest changes, how they could affect your results, and what steps you can take to keep your marketing ship sailing smooth.

Rant alert! There is a mindset spreading across the online entrepreneur space (and society as a whole) that is 100% holding people back from their goals and success. If you listen to this episode, look in the mirror, and go 'oh no...' -- that's okay. This is something you can shift pretty quickly. And the even better news? I'll share the mindset I see in EVERY successful entrepreneur and show how you can cultivate that approach for yourself. If you're not hitting your goals in business right now -- do not miss this episode!

Today you're in for a treat. Last week I hosted a free training and broke down my formula that's guaranteed to 2X your business, starting wherever you are. … And in today's episode, I want to share a piece of that training with you, because it's soo valuable when it comes to deciding what actions you need to take in your business to get the growth you want.

One of the most massive assets you can have as a business is the ability to make moves, and implement changes at lightning speed… because your growth is a response to your ability to take action! In episode #360 of The Not for Lazy Marketers Podcast, I'm going to give you the skinny about how we implement like marketing ninjas and help you tap into the freedom you have in your business to adjust priorities on the fly.

Market Like A Pro is FINALLY HERE! In the finale episode of The Great Reset, I am excited to share all of the juicy details of this one-of-a-kind program that was born out of the craziness of 2021. It's like getting a complete in-house marketing team and on-demand agency support at a fraction of the cost! Be among the first to take advantage of this game-changing offer and receive our discounted Founding Member rate (Apply before January 24th!)

This is the last episode of The Great Reset Bonus Podcast Series, where I share the final, big decision that we made at the end of 2021, and why I was willing to walk away from a million dollars plus in annual revenue in business-- This might sound contradictory to everything I've been talking about-- but it's going to lead to bigger things (and it already has.)

Sure, it's important to have a deep understanding of what makes your offer a no-brainer for your clients… but you also have to be crystal clear about who your offer can help! In The Great Reset, Episode #5 I break down why it's essential to target and retain the right kind of clients, and wave goodbye to the rest!

In Episode #4 of The Great Reset, I share the crucial exercise that revealed how I can finally solve my client's long-standing problems. And I'll break down how you can use this exercise to create irresistible offers that are consistently ahead of the curve.

I came face to face with the reality that I need to change my entire business, and that meant more than a few tweaks…. After we did interviews with our audience, my vision for The Great Reset became clearer. I realized BOTH of our offers would need to change… But things don't change overnight when you're running a multimillion-dollar agency… First, I had to put my ego aside and face the TWO biggest challenges to get out of the red, pay my team, and keep my client retention rates high while we rebuilt from the ground up.

I knew it was a make-or-break moment in my business, and if I was going to pull through I'd have to step up and do something I'd never done before... In episode #2, I'm diving deep into my thought process that led to The Great Reset of Hirsh Marketing, took us out of the red, and created our most lucrative month ever!

2021 massively rocked the marketing industry…. In this no-holds-barred series I'm peeling back the curtain and giving you an exclusive look at the struggles my multimillion dollar business faced, the mindset shifts I needed to take it to the next level, and how I turned it around to make December a record breaking month (and how you can too!)

Ever wonder why some people crush their goals, and others make excuses? In this episode, I'm going to ask you a hard-hitting question that will clear the path to your goals, and get you thinking outside of the box to make it happen. But I'm not letting myself off the hook… I'll be sharing my answer too.

When you're running your business as a one-person show, or have a relatively small team, creating content is likely one of your highest priorities that you have the LEAST amount of time to do. If you're feeling that overwhelm trying to pump out quality content - this episode is going to be a game-changer. Tune in for an exclusive look into my strategies and process for making new content and creative manageable and efficient!

Over the last few weeks I've been reflecting on all that went down in 2021, the lessons I learned, what contributed the most to our clients' success and my own, and more. There were four critical strategies that stood out to me that I believe will completely change the game for you if you bring them into your business in 2022. Tune in to this episode where I'm diving into each of those strategies!

In this episode of the Not For Lazy Marketers Podcast I'll be sharing clips from previous podcasts where I talked about my hardest struggles, lessons, and wins . Enjoy!

In this special edition of the Not For Lazy Marketers Podcast, I'm revisiting our top 4, fan favorite/most impactful episodes of 2021! Tune in for EVERYTHING you need to know on the three components of marketing that will guarantee success, understanding and defining your ideal customer, the future of marketing and direction we're heading, and the hard truth about online business!

In this special episode of The Not For Lazy Marketers Podcast, I'm reflecting on the marketing predictions I had for 2021. What did I miss, what changes, what was spot on? More importantly, how is this setting us up for 2022? Tune in to find out!

If 2021 was a rocky year for your business, I hear you. Digital businesses had a lot of challenges thrown our way, which made marketing online harder than ever. We're now approaching 2022, and I truly believe that next year will be so much better for digital businesses. Tune in to this episode for my biggest 2022 marketing predictions! I'm sharing the direction I think digital marketing is heading, what I believe Facebook has in store, a tactic digital businesses can finally tap into that has led to MASSIVE success for physical product businesses, and so much more!

Images versus Reels, which will yield the best results for your ads? The answer isn't as simple as you might think. Tune in to this episode for expert advice directly from Team Hirsh and the real-time results we're seeing in our clients' accounts when it comes to using images compared to Reels!

As we wind down the year, it's the perfect time to get your brain churning and start planning your 2022 marketing plan. In this episode, I'm challenging you to take three critical marketing actions now that'll make sure you hit the ground running in 2022 and make it your most successful year yet!

What is the number one foundational piece of marketing that many entrepreneurs either forget, or believe they've nailed down when, in reality, they haven't even gotten close? Messaging. Repeat after me: you cannot have successful marketing without dialed in messaging. That's why in this episode of the Not For Lazy Marketers Podcast, I'm diving into two keys that will instantly improve your messaging and generate more leads and sales for your business!

In this episode, I'm sharing the brutal reality of digital marketing today: fake businesses have been de-platformed. The ones who are looking for a quick fix marketing strategy, who want to put in the least amount of effort, who aren't willing to play the long game are going down fast. But the businesses that are committed to the things I'm diving into today are ones who will survive and have lasting success. Tune in to find out what it takes to thrive and be a legit business in this new era.

I recently generated $45k in revenue for my business in just FOUR days without a sales page, with no ads, and no complex promotional strategy. And it was for a brand new offer. In today's episode I'm spilling all the details on exactly what I did to pull it off, but even more importantly, I'm sharing with you the strategies I've had in place for YEARS that ultimately made this exclusive offer I created so successful.

As CEOs, it can be easy to want to turn the onboarding of a new team member into Standard Operating Procedures, task delegation, and spreadsheets. But, in this episode, I'm breaking down for you the process that I went through and my OWN change of mindset when communicating with my team (new members, especially!) - not only so that they understand their roles, but also that they understand this KEY ELEMENT that I'm covering today. This key element has allowed for me to have the capacity to become the type of CEO that's necessary in order for my business to be where I KNOW it can go. And, where mine is headed, yours can go there, too.

When you're inspired, or emotionally charged, you are more than likely able to sit down, concentrate, ideate, write, record, you name it, some seriously punchy content. But when we get busier, and BUSIER, creating content, the GOOD content, that inspires, is raw, and is real (which we already know is the type of content that performs best), becomes harder. Lately, I've been feeling somewhat of a disconnect between Hirsh Marketing's presence/content and myself as founder and CEO. So last Friday, I set aside time with my Creative Manager and my Sales Director, and we had what we called a "therapy session" to get REAL, and get to the root of who I am, how that translates to my business, and how we capture that REALNESS, and make it the brand's identity. Tune into this episode of The Not For Lazy Marketers Podcast where I'm letting you in on the questions, the process, and the outcomes of creating your brand identity that will UNDOUBTEDLY improve your marketing.

Facebook is BEYOND frustrating in so many ways - from ad metrics being overreported, privacy breaches, the monopoly that it holds over the industry, and the hold that it has over us as a society, all the way down to its addictive qualities. So when news comes out about Facebook and these concerns surrounding it, it can be hard to comprehend which parts NEED to be taken seriously when it comes down to your business, your advertising, even your kids and family. In this episode, I'm covering Facebook, their most recent "whistleblower," and what the Meta name change means for the future.

There's ONE thing that's killing your business, and no, it's not just iOS updates or algorithm changes. The BIGGEST thing that's keeping you from achieving success is falling victim to cookie-cutter marketing. It can be easy to want to take the same exact path as your marketing idol, but trust me, just because it worked for them, that doesn't mean instant success for you and your brand! Tune into this episode, where I'm breaking the layers of success down and cutting out the noise, so that you can think like a marketer and set your own path to success.

I'm so tired of the concept of, "I'm going to start an online business and I'm going to get money." Yes, there are people out there that are crushing it. But there's a reason behind their success. And it's not because they have the perfect product, the perfect funnel, or the perfect strategy. In this episode, I'm CALLING the BIG influencers OUT on their BS and bringing you THE TRUTH. I'm shedding light on the invisible parts of others' success that they won't let you in on (that I have seen MYSELF, behind the scenes, through my own business and connections) and I'm giving you the tools and insight that you need to ACTUALLY make your dream a reality.

With Black Friday, Christmas, and crazily enough 2022 lurking around the corner, it's time to start focusing on our ad strategy through the holidays. Although it can be easy to want to scale back, significantly cut your budget, or even stop your ads all together, you absolutely shouldn't. Tune into this episode, where I'm breaking down why you should STILL run ads in Q4 and through the holidays, how to approach your warm and cold audiences, and how to leverage your offer to fit your audience's pain points at the end of the year.

If you're feeling lost among the countless iOS updates, trust me, you're not alone. And, with iOS 15 rolling out, there's even more to catch up on. With updated email privacy settings, it can feel as though email marketing is on its way out. But, I'm here to tell you the opposite. So how do we combat these ever changing iOS updates and keep our email marketing successful and even better than before? Tune in to this episode where I break down how to keep email marketing a viable part of your business, despite the changes ahead.

In today's episode, I'm sharing three actions you can take to end 2021 with the best marketing out there. Struggled to see results this year and want to get to the bottom of it? Or maybe your business boomed and you want to figure out how to improve and scale that? Tune in to this episode to learn exactly how to take your marketing to that next level!

If you're one of the countless entrepreneurs out there saying, "it's so exhausting to try and keep up with my marketing and content now," I hear you. But the era of the creator is here, and the reality is it's more exhausting to continue resisting that than it is to finally step into it and embrace it. So how do you do that in a way that doesn't exhaust all your time and energy as a CEO? Tune in to this episode where I'm sharing how to create content that's authentic to you, create process that makes it sustainable, and ultimately tie it all back into your results.

In this episode, I'm sharing the most current Facebook trends brought to you directly from our exclusive Hirsh Team Huddles! From automatic placement VS manual placement, dynamic creative VS post ID, to video best practices, I'm diving into NEED to know hot takes on what's working (and what's NOT) in the realm of Facebook ads today!

Today's episode is all about the most overlooked component of your marketing: your foundation. You could be creating hundreds of Reels, have an amazing strategy, write the most perfect emails… but if you don't have an incredible marketing foundation, none of that matters. Nothing else will work until you've nailed down your foundation. Tune in for an inside look into the first step of The Not For Lazy Marketers Process that will ensure your marketing foundation is rock-solid!