Embodied CEO

2021 massively rocked the marketing industry…. In this no-holds-barred series I'm peeling back the curtain and giving you an exclusive look at the struggles my multimillion dollar business faced, the mindset shifts I needed to take it to the next level, and how I turned it around to make December a record breaking month (and how you can too!)

Ever wonder why some people crush their goals, and others make excuses? In this episode, I'm going to ask you a hard-hitting question that will clear the path to your goals, and get you thinking outside of the box to make it happen. But I'm not letting myself off the hook… I'll be sharing my answer too.

When you're running your business as a one-person show, or have a relatively small team, creating content is likely one of your highest priorities that you have the LEAST amount of time to do. If you're feeling that overwhelm trying to pump out quality content - this episode is going to be a game-changer. Tune in for an exclusive look into my strategies and process for making new content and creative manageable and efficient!

Over the last few weeks I've been reflecting on all that went down in 2021, the lessons I learned, what contributed the most to our clients' success and my own, and more. There were four critical strategies that stood out to me that I believe will completely change the game for you if you bring them into your business in 2022. Tune in to this episode where I'm diving into each of those strategies!

In this episode of the Not For Lazy Marketers Podcast I'll be sharing clips from previous podcasts where I talked about my hardest struggles, lessons, and wins . Enjoy!

In this special edition of the Not For Lazy Marketers Podcast, I'm revisiting our top 4, fan favorite/most impactful episodes of 2021! Tune in for EVERYTHING you need to know on the three components of marketing that will guarantee success, understanding and defining your ideal customer, the future of marketing and direction we're heading, and the hard truth about online business!

In this special episode of The Not For Lazy Marketers Podcast, I'm reflecting on the marketing predictions I had for 2021. What did I miss, what changes, what was spot on? More importantly, how is this setting us up for 2022? Tune in to find out!

If 2021 was a rocky year for your business, I hear you. Digital businesses had a lot of challenges thrown our way, which made marketing online harder than ever. We're now approaching 2022, and I truly believe that next year will be so much better for digital businesses. Tune in to this episode for my biggest 2022 marketing predictions! I'm sharing the direction I think digital marketing is heading, what I believe Facebook has in store, a tactic digital businesses can finally tap into that has led to MASSIVE success for physical product businesses, and so much more!

Images versus Reels, which will yield the best results for your ads? The answer isn't as simple as you might think. Tune in to this episode for expert advice directly from Team Hirsh and the real-time results we're seeing in our clients' accounts when it comes to using images compared to Reels!

As we wind down the year, it's the perfect time to get your brain churning and start planning your 2022 marketing plan. In this episode, I'm challenging you to take three critical marketing actions now that'll make sure you hit the ground running in 2022 and make it your most successful year yet!

What is the number one foundational piece of marketing that many entrepreneurs either forget, or believe they've nailed down when, in reality, they haven't even gotten close? Messaging. Repeat after me: you cannot have successful marketing without dialed in messaging. That's why in this episode of the Not For Lazy Marketers Podcast, I'm diving into two keys that will instantly improve your messaging and generate more leads and sales for your business!

In this episode, I'm sharing the brutal reality of digital marketing today: fake businesses have been de-platformed. The ones who are looking for a quick fix marketing strategy, who want to put in the least amount of effort, who aren't willing to play the long game are going down fast. But the businesses that are committed to the things I'm diving into today are ones who will survive and have lasting success. Tune in to find out what it takes to thrive and be a legit business in this new era.

I recently generated $45k in revenue for my business in just FOUR days without a sales page, with no ads, and no complex promotional strategy. And it was for a brand new offer. In today's episode I'm spilling all the details on exactly what I did to pull it off, but even more importantly, I'm sharing with you the strategies I've had in place for YEARS that ultimately made this exclusive offer I created so successful.

As CEOs, it can be easy to want to turn the onboarding of a new team member into Standard Operating Procedures, task delegation, and spreadsheets. But, in this episode, I'm breaking down for you the process that I went through and my OWN change of mindset when communicating with my team (new members, especially!) - not only so that they understand their roles, but also that they understand this KEY ELEMENT that I'm covering today. This key element has allowed for me to have the capacity to become the type of CEO that's necessary in order for my business to be where I KNOW it can go. And, where mine is headed, yours can go there, too.

When you're inspired, or emotionally charged, you are more than likely able to sit down, concentrate, ideate, write, record, you name it, some seriously punchy content. But when we get busier, and BUSIER, creating content, the GOOD content, that inspires, is raw, and is real (which we already know is the type of content that performs best), becomes harder. Lately, I've been feeling somewhat of a disconnect between Hirsh Marketing's presence/content and myself as founder and CEO. So last Friday, I set aside time with my Creative Manager and my Sales Director, and we had what we called a "therapy session" to get REAL, and get to the root of who I am, how that translates to my business, and how we capture that REALNESS, and make it the brand's identity. Tune into this episode of The Not For Lazy Marketers Podcast where I'm letting you in on the questions, the process, and the outcomes of creating your brand identity that will UNDOUBTEDLY improve your marketing.

Facebook is BEYOND frustrating in so many ways - from ad metrics being overreported, privacy breaches, the monopoly that it holds over the industry, and the hold that it has over us as a society, all the way down to its addictive qualities. So when news comes out about Facebook and these concerns surrounding it, it can be hard to comprehend which parts NEED to be taken seriously when it comes down to your business, your advertising, even your kids and family. In this episode, I'm covering Facebook, their most recent "whistleblower," and what the Meta name change means for the future.

There's ONE thing that's killing your business, and no, it's not just iOS updates or algorithm changes. The BIGGEST thing that's keeping you from achieving success is falling victim to cookie-cutter marketing. It can be easy to want to take the same exact path as your marketing idol, but trust me, just because it worked for them, that doesn't mean instant success for you and your brand! Tune into this episode, where I'm breaking the layers of success down and cutting out the noise, so that you can think like a marketer and set your own path to success.

I'm so tired of the concept of, "I'm going to start an online business and I'm going to get money." Yes, there are people out there that are crushing it. But there's a reason behind their success. And it's not because they have the perfect product, the perfect funnel, or the perfect strategy. In this episode, I'm CALLING the BIG influencers OUT on their BS and bringing you THE TRUTH. I'm shedding light on the invisible parts of others' success that they won't let you in on (that I have seen MYSELF, behind the scenes, through my own business and connections) and I'm giving you the tools and insight that you need to ACTUALLY make your dream a reality.

With Black Friday, Christmas, and crazily enough 2022 lurking around the corner, it's time to start focusing on our ad strategy through the holidays. Although it can be easy to want to scale back, significantly cut your budget, or even stop your ads all together, you absolutely shouldn't. Tune into this episode, where I'm breaking down why you should STILL run ads in Q4 and through the holidays, how to approach your warm and cold audiences, and how to leverage your offer to fit your audience's pain points at the end of the year.

If you're feeling lost among the countless iOS updates, trust me, you're not alone. And, with iOS 15 rolling out, there's even more to catch up on. With updated email privacy settings, it can feel as though email marketing is on its way out. But, I'm here to tell you the opposite. So how do we combat these ever changing iOS updates and keep our email marketing successful and even better than before? Tune in to this episode where I break down how to keep email marketing a viable part of your business, despite the changes ahead.

In today's episode, I'm sharing three actions you can take to end 2021 with the best marketing out there. Struggled to see results this year and want to get to the bottom of it? Or maybe your business boomed and you want to figure out how to improve and scale that? Tune in to this episode to learn exactly how to take your marketing to that next level!

If you're one of the countless entrepreneurs out there saying, "it's so exhausting to try and keep up with my marketing and content now," I hear you. But the era of the creator is here, and the reality is it's more exhausting to continue resisting that than it is to finally step into it and embrace it. So how do you do that in a way that doesn't exhaust all your time and energy as a CEO? Tune in to this episode where I'm sharing how to create content that's authentic to you, create process that makes it sustainable, and ultimately tie it all back into your results.

In this episode, I'm sharing the most current Facebook trends brought to you directly from our exclusive Hirsh Team Huddles! From automatic placement VS manual placement, dynamic creative VS post ID, to video best practices, I'm diving into NEED to know hot takes on what's working (and what's NOT) in the realm of Facebook ads today!

Today's episode is all about the most overlooked component of your marketing: your foundation. You could be creating hundreds of Reels, have an amazing strategy, write the most perfect emails… but if you don't have an incredible marketing foundation, none of that matters. Nothing else will work until you've nailed down your foundation. Tune in for an inside look into the first step of The Not For Lazy Marketers Process that will ensure your marketing foundation is rock-solid!

In this episode, I share a vulnerable realization I had as an entrepreneur that I believe so many other business owners will find value in. We often are consumed with the fear of failure and it ultimately holds us back from the success we're destined to achieve. Today, I'm challenging you to push past that fear and believe in yourself.

In today's episode I'm challenging you to look at your paid ads strategy differently than you have before. As humans, we often try to do what we know in the hopes that things will get better, but you can't continue executing the same strategy and expect to see different results. If you find yourself in the boat of struggling with increased ad costs, an unprofitable strategy, decreased sales, etc., tune in to this episode to uncover the new way of looking at your paid ads strategy.

Last week, I made a bold claim that most entrepreneurs don't want to hear: we've entered the era of the creator. That means if you're trying to grow an online business, you have to step up and become a creator and commit to putting out even more innovative content and creative than ever before. In this episode, I'm sharing my team's exact insider process for upleveling your content and creative for both your organic and paid strategies so your clear and confident on what it takes to succeed in this era.

In this episode, I share an exclusive recording of The Shift: A Hirsh Marketing Partner Info Session. With massive shifts in the industry, come massive shifts to our agency and the level of support we provide to our clients. Tune in to learn about the vital component you now MUST have in your marketing and all of the shifts Team Hirsh has made to guarantee our clients' success with the littlest amount of time and energy they have to expend.

It's time to start treating your marketing like an investment, no more excuses. If you're not dedicating time, resources, and money into your marketing, your business growth is going to go backwards, not forwards. Tune in to this episode where I keep it real and challenge you to prioritize your marketing as an investment in the success of your business.

A massive shift is coming to the world of digital marketing. Your messaging, your strategy, your offer, all of that still matters… but none of those will save you unless you've incorporated the one critical component that is now necessary for success with this shift. Tune in to today's episode to learn what it is and what it means for the future of your marketing.

In today's era of digital marketing, micro-content is king. Humans' attention spans are decreasing, and the demand for short, easily digestible content is rising. That means you've got to adapt your content to cater to what your audience wants, but how do you strategically share free content without giving away too much? Tune in to this episode for all the answers!

This is an honest and raw episode where I'm opening up about struggles I've been facing in my business over the last few weeks. Too often other entrepreneurs open up about these things after they've already come out the other side, but I believe there's power in sharing these hardships while you're still in the thick of them. Tune in for a completely transparent episode where I share a message that every entrepreneur needs to hear: you are not alone.

In this episode, I'm sharing what a lot of entrepreneurs need to hear, but no one talks about enough: the mistake and danger of comparing other strategies to yours. We're often bombarded with an abundance of advice, but it's time to stop taking the word of our coaches, colleagues, influencers we admire, etc., as gospel. Tune in to find out why!

With the current direction we're going with marketing, one thing is clear: connection with your audience is absolutely critical. To be successful in this new era, you have to increase your 1-1 conversations with your audience to build deeper connections that convert them into sales. Tune in to today's episode where I'm sharing all the hot insights and strategies on increasing your 1-1 conversations with your audience, including how Team Hirsh is incorporating this into our own strategy!

Uh oh...ads are 47% more expensive than last year. Working ads that would last for months now only last 10 weeks. What happened? What can we do about it? In this episode, I go over these pressing issues and discuss the two ways you can combat them. Hint: The solution is not "I'm going to stop running Facebook ads."

Sometimes life will throw you a gut-punch. That's what it felt like when a VERY valuable team member of mine gave her notice to pursue a different career. I felt awful, but I took that blow and turned it into an opportunity for me and my business to step up and adapt. This is not just an episode about my company restructuring, this is an episode about leadership, adapting to the market, and taking hard situations and turning them into a positive one.

MASSIVE changes are coming to Facebook over the next five years in their attempt to combat the impacts they've felt from Apple's recent iOS updates. Facebook ads as we know them are about to undergo a complete metamorphosis. Tune in to today's episode where I dive into all of the coming changes Facebook has up their sleeve and how we as marketers must adapt to this new era.

The goldmine days of digital marketing are OVER. You have to step up, stand out more, and work harder than ever before to earn your customers. What do these shifts mean for the future of marketing, and what direction are we headed? There are now two core marketing pillars you MUST nail down to succeed in this new era of digital marketing. No exceptions. Tune in to today's episode where I'm diving into these two components that are critical for the future of your marketing success!

Struggling with astronomical ad costs? Watching your engagement plummet? Failing to get your offer to convert? Anytime you hit these kinds of roadblocks in your marketing there is always ONE thing that you can come back to that will improve your marketing results ten fold. Tune in to this episode to find out what it is!

If I could give you one piece of advice to massively improve your results, it would be to focus on choosing what's most important in your marketing. If it's not moving the needle forward, it's setting your business behind. Tune in to today's episode where I'm sharing a powerful exercise that will help you find clarity on where your priorities should lie in your marketing so you can break free from the overwhelm of trying to do it all.

In today's episode, I'm sharing three levers that you can pull anytime something isn't converting to improve your marketing strategy and results. Whether it's your webinar, your ads, your organic marketing, etc., you can always come back to this formula and I guarantee that you will be able to create the success you desire. Tune in so you can finally stop asking "what do I do when XYZ isn't converting?" and have the confidence and clarity to get your marketing back on track!

Dying to know what's working vs not working today in marketing? I'm spilling ALL the tea in today's episode where I share an exclusive behind the scenes clip from our very first PDQ Monthly Marketing Round Up! Tune in for insider intel on what's hot in digital marketing now that you CAN'T find anywhere else!

This episode is a call out for any entrepreneur still relying on marketing strategies that worked for them a year ago to boost this year's profits. Spoiler alert - the digital marketing world moves at lightning speed, and if you aren't continuously adapting your strategy to stay up to date with the latest trends, you WILL fall behind. Tune in to find out why putting the blame on your team isn't the solution, when it might be time to revisit your offer, how to fill in the gaps in your foundation, and more!

I hate to break it to you, but people buy your WHY, not your what. Odds are there are countless other businesses out there doing the same thing that you are. What you do isn't what stands out from your competition and entices people to buy from you, your unique WHY does. Tune in to this episode to learn why it is critical to revisit YOUR why and ensure it's clearly communicated in everything that you do!

Instagram is evolving, and your marketing must too. If you're not prepared to adapt to the platform's shift to prioritizing video content, one thing is certain: you WILL fall behind. In this episode, I'm diving into the future of Instagram and video and what it means for your business marketing strategy TODAY!

In this episode, I reflect on what advice I would give my past self on how to build a successful business. In the last year especially, my success has exploded in all fronts of my life, and I want to let my fellow CEOs and entrepreneurs, like you! Tune in to learn more about the 6 things that contributed the most to my success in the last year!

Rant time. There's a certain BS mentality that is perpetuated in the digital marketing industry, and not enough business owners are calling it out. In this episode, I'm shedding light on the mentality that will slow you down, make you feel like you're failing (when you're NOT), and KILL your business and marketing. Tune in to find out what it is!