Embodied CEO

In today's episode of The Not For Lazy Marketers Podcast, I'm calling out a commonly held mindset in the digital marketing industry that if you have a high converting, successful funnel, you can just let it run on autopilot without ever lifting a finger again. That'll get you on the fast track to failure. If you want long term success, you must have the ability to pivot and adapt to stay on top of industry trends. Tune in to learn why your willingness to do so will either make or break you.

In today's episode, I'm reflecting on one of the most common questions I receive from my Ignite students, "what do I do next when my ad isn't converting?" When this happens, it's easy for many of us to become gun shy because we're afraid of losing money. Whatever you do, don't give in to that knee-jerk reaction to shut down your ads and run away forever. I've got two immediate action steps you can take whenever your ads don't convert that'll turn a 'failure' into progress. Tune in to uncover what they are!

In today's episode, I'm diving into the three successful components that your strategy needs in order to guarantee your marketing success. I promise it's not a bunch of secret ninja tricks that are impossible to implement. In truth, it's simple. It all boils down to your messaging, creating a complete and cohesive strategy, and knowing your numbers. Tune in to learn what action steps you can take today to ignite more success with your marketing!

In today's episode, I have a special treat for you guys. This episode is an exclusive behind the scenes look into one of the monthly live trainings we do in our Ignite course. One of the questions I am most frequently asked is if my ad is doing X, Y, Z, or if my results are showing this, what are my next steps? So this training is all about how to strategically analyze your ad results to confidently determine what your next steps should be. I rarely share insider trainings like this. It's one you definitely don't want to miss!

In today's episode I'm sharing everything you need to know about the new iOS update and what it means for your Facebook ads. This update has caused much anxiety, confusion, and questioning in the digital marketing space, so I'm going to ease all of that for you and breakdown exactly what you need to know and pay attention to. Tune in to learn more about how this new update will impact your Facebook ads and the shifts you'll need to make moving forward!

Today's episode may be triggering, but you need to hear this. You don't need to show up everywhere to be successful. You certainly can if that's what you choose, but the idea that you have to try all of the things, that you have to document every part of your life and success, that you have to post 5 times a week or do 3 Instagram stories every day just because someone else is in order to be successful is just not true. There are countless seven, eight, and nine figure business owners who DON'T show up on social media at all, and that hasn't taken from their success one bit. I believe the key is to be intentional with where and how you choose to spend your time and ask yourself "what would a billionaire do?"

In today's episode, I have a strong message and a word of caution for you. There is so much noise in the digital marketing world. There are endless strategies, techniques, platforms, and channels that are constantly changing and evolving. It can be so easy to get caught up in what everyone else is telling you should be doing or trying. But if you fail to say no to some opportunities and continue to try new things without optimizing what you're already doing, you're going to kill your marketing success before you even have a chance to thrive. Spend a few minutes of your day with me to learn more about the importance of saying no and being intentional with every piece of your marketing strategy if you want to succeed in 2021.

In our final episode of the year, I'm reflecting on seven of my team's 2020 best overall marketing practices that I believe will be crucial to pay attention to and implement as we move into 2021. From getting ultra clear in your messaging, to utilizing a hybrid webinar strategy, to incorporating audio into your delivery, and all kinds of other key strategies, everything I'm sharing in today's episode is what my team has seen push the needle forward the most and result in the most success for our team and our clients. Tune in to find out what you can take into the new year to make 2021 your most profitable, most impactful year yet.

In today's episode, I'm diving into all of Team Hirsh's best practices for creating an extremely profitable high ticket funnel. Now, I define a high ticket funnel as a service that you sell via an application or a sales call, and they are my bread and butter. My entire business revolves around high ticket sales funnels, because we sell everything through an application and have a sales call, with the only exception being when I live launch my Ignite course. That being said I am intimately familiar with the strategies required to maximize your high ticket funnel sales, and if you want to know what they are… you'll have to tune in to find out!

In today's episode, I'm sharing Team Hirsh's best practices for another strategy you can implement in your business: self-liquidating offer funnels. The mistake many people make with self-liquidating offer (SLO) funnels is that they treat them as their be-all-end-all marketing strategy that's going to make them millions of dollars with minimal effort on their part. That is not the case. SLO funnels can absolutely be profitable and are an incredible lead generation tool, but only when executed properly. If you're interested in creating a SLO funnel in 2021, or if you had one that just didn't perform like you'd hoped in 2020, tune in to today's episode to learn exactly how you need to execute a SLO funnel to maximize it's success.

In today's episode, I'm sharing all of our team's 2020 webinar best practices. If you hear any marketing gurus out there telling you webinars don't work anymore, don't listen! They absolutely do, when done correctly. Tune in to learn more about the strategies my team has implemented for countless of our clients and even in my own business to create impactful, high-converting webinars so you know exactly how to crush your next one.

In today's episode, I'm sharing a strategy that I believe will be a game-changer for your business in 2021. Webinars are a tried and true strategy for selling to your audience, I think we can all agree there. However, there seems to be a point of contention in the digital marketing space where 50% of people insist that live webinars or live launching is the way to go, and the other 50% of people think automated evergreen webinars are where the money is at. There are benefits and drawbacks from both, and I believe the way to really maximize your success in 2021 will be to create a hybrid strategy that combines both live and automated. If you want to know exactly why and how you should implement this in your business in 2021, you'll have to tune in!

In today's episode, I'm giving you an exclusive sneak peek into the first episode of my free private podcast series, The 2021 Revenue Revolution. I'm sharing the four keys to planning and executing a profitable marketing strategy, as well as the hottest (and coldest) 2020 marketing trends so you know exactly what to expect as we shift into 2021. Tune in to learn more about the simple, actionable steps you can take to plan your most profitable year ever in 2021! If this episode left you wanting more, you can sign up to unlock all three episodes of The 2021 Revenue Revolution by clicking here.

In today's episode, I'm sharing one major thing that I believe you MUST incorporate into your marketing strategy in 2021. I have noticed that there has been a declining interest in webinars this year - that doesn't mean that they don't work, but it does mean that maybe there's a better alternative out there. I believe I know exactly what you'll need to leverage in your marketing in 2021 to stand out online and deliver valuable content to your audience and meet them where they're at, but you'll have to tune in to find out what it is!

In today's episode, I'm reflecting on everything that the wicked curveball that was 2020 has taught me. There are seven incredibly valuable business lessons that I learned throughout the year and I believe that it's important that I be as transparent about them as possible with you my friend. Why? Because I know that, like me, you are committed to growing, expanding, and improving as an entrepreneur/leader, and I want to help you shortcut your path to achieving that by sharing my own experiences, successes, and failure. Tune in to uncover what they are!

In today's episode, I'm sharing a recent epiphany of mine - those who are the most successful with their marketing frequently challenge the status quo. As the online space gets more saturated with more coaches, with more webinars, with more podcasts, whatever it may be, it is only becoming more difficult to stand out. Everyone is used to the same old cookie-cutter strategies that have been copied and pasted with a few minor tweaks a million times. You can't be afraid to be bold, to challenge the norm, to try something new if you want to capture your audience's attention. Tune in to learn more about why it is more important than ever for you to question the status quo in your marketing as we transition into 2021 + learn about the challenge I have for you to take!

In today's episode, I'm sharing one of the core values that I teach, what we do for our clients, and what we encourage people to do when serving their audience. That is: your number one priority as a business needs to be delivering value and impact. I truly believe that this is the differentiating factor between businesses that are successful and successful marketing campaigns versus those that are not. Tune in to learn more about why delivering value is so important and how it can drive more profit for your business!

In today's episode, I'm sharing with you the 5 things that could be holding back your Facebook ads success. From my Ignite students, to my clients, to my colleagues, I've been able to see behind the scenes from a lot of businesses at a lot of different levels offering a lot of different offers. Through that, I've noticed that there are some consistent themes as to what generally holds people back from finding success with their ads, and the successful strategies that generate results. I figured the best thing I could do would be to share these insights with you in a podcast episode, so grab your ear buds and tune in to learn more about what might be holding you back from success!

In today's episode, I'm sharing real and raw behind the scenes of my most recent live launch for my signature course, Ignite. To be completely transparent with you, part of my strategy for the launch was to sell the course on a webinar… and it converted at 0%. That has NEVER happened to me before. And I could keep "failures" like this from you and pretend like there were no bumps in the road during the launch, but that's not the truth. My team and I pivoted our strategy on the fly and we were able to turn things around completely during my encore webinar so that we not only broke even, but were profitable with the launch. I'm sharing every single detail with you guys, from the strategy we used from the launch, what worked and what didn't, a break down of our stats and numbers, and the key takeaways that I learned from this experience. Tune in for a totally honest behind the scenes breakdown of my launch!

In today's episode, I share the behind the scenes of a report my team and I put together that analyzes each of our customer's journeys throughout the year. We looked at when they initially joined our list, how they got on our list, how long they were on the list before they bought, were they warm or cold, and their average customer value. I believe that this data is extremely valuable to pull at the end of each year because it will guide the way you are going to direct your team next year, and the way you're going to use your company's resources and money to be more effective and get more results. I guarantee that if you create a similar report for your business and critically analyze your results to drive your decisions in 2021, you will be much more profitable. Tune in to learn more about how my team put together our report, the data you should be tracking, and what it all means for your business!

In today's episode, I'm sharing with you eight of my top marketing predictions for 2021. Marketing is constantly evolving, and what might have brought you success in 2020 may not necessarily still be relevant next year. Tune in for my predictions that I've based on trends I've noticed as we are finishing out Q4 and what I believe will set people apart and generate the most success next year.

In today's episode, I'm sharing some of my team's top strategies on how to maximize and leverage your paid ad leads from a new resource that I just created for our clients. A core value of mine is leveraging paid ads for your business in a holistic way, not by only doing organic marketing, not by only doing paid ads, not just through affiliates. That's why first I dive into four strategies that you can implement organically to support your paid ads, and then I dive into three strategies for maximizing the leads you get with your ads to make more money. You've already paid to acquire your leads, tune in to today's episode to learn more to maximize and leverage them!

In today's episode, I'm diving into all the behind the scenes of my recent CEO week. I believe that it is so critical for us as CEO's and entrepreneurs to take time off to not only recalibrate, but to protect ourselves from the stress that our roles entail. I'm sharing all the juicy details from how I structured this time "off," the impact it had on my mindset and my vision for my business, and some of the key takeaways I learned from being intentional with it. Be sure to tune in to learn more about the importance of taking time off and how to be a visionary leader for your team.

In today's episode, I'm sharing 5 launch strategies that will drastically multiply your launch results. These are the exact strategies that I just used during my highly profitable Ignite launch that helped my team move the needle forward most. Some of these are strategies we've seen our clients use in their six and seven figure launches that we've built upon and expanded, and some are completely new strategies that have never been executed in the way that we did before. If you live launch, you NEED to tune in to this episode to uncover the hot new and proven marketing strategies that will up-level and amplify the success of your launch.

In this episode, I'm sharing my secrets on how to successfully leverage the holidays for your marketing and ads. There is so much opportunity to really lean into and capitalize on your warm audience for Black Friday and in December going into the New Year, if done strategically. Tune in for more on my best marketing practices for the holiday season and the biggest mistakes to avoid if you want to end 2020 with a bang.

In this episode, I'm diving into everything you need to know about running ads in Q4 from the impacts of the election, the upcoming holidays, and where you want to see your business go in 2021. Many people see ad costs go up in Q4 and are quick to decide that means they should pause their ads. That is not the case. Even if costs are higher, you can still be profitable. Your audience still needs you. So you have to continue to show up, not give up. Tune in to learn more about what to expect with Q4 and how you can pivot to still find success.

In this episode, I'm showing you how to successfully market your small priced digital products and offers so that you are profitable. If you're not, that isn't a sign to throw your whole offer a way, it's a chance to adjust and pivot. I'm sharing with you a number of strategies you can implement if your small priced digital product isn't profitable right now, including how to get your cost per lead down, how to increase your average cart value, and how to tie it all in cohesively with your marketing strategy. Tune in to learn more!

In today's episode, I'm discussing a common theme I've noticed during the course of my latest launch - which is that you don't need more information, you need to execute. All of the answers you need to figure out your marketing are available everywhere you look, but even though people have the answers, they're afraid to take action because they don't want to fail. You'll never make progress if you don't take the first step. I've got a challenge I want you to take to help you get clear on what you want to execute for Q4, tune in to find out more!

In this episode, I'm teaching you three pro-level strategies that will ensure your ads always hit peak performance and maximum ROI. What exactly are those strategies? First, I'm teach you the #1 foundational strategy you must have in place FIRST, before you ever even think about running an ad. Next, I walk you through how you can calculate your ad budget based on your sales goals. Finally, I let you in on my team's analysis system that you can use to track your metrics, understand what they mean, and how to know when and where you need to pivot if you aren't hitting your goals. Tune in if you're ready to have a marketing and Facebook ad strategy that you understand, you're confident in and you can see your business numbers growing as a result of that strategy!

In this episode, I'm explaining what buying data really means. One of my core beliefs is that if you aren't willing to invest in your marketing in some capacity, whether it's paid ads, building a funnel, organic marketing, etc., then you are leaving money on the table and your business isn't going to grow. Buying data is an investment that you make in your marketing that allows you to get the intel you need to drive your future decisions that will help you grow. Tune in to learn more about how buying data can impact your business, no matter what level you are at right now.

In today's episode, I'm showing you why boosted posts are NOT a legitimate or sustainable marketing strategy. I've seen way too many people throw money at an ad, cross their fingers and hope for the best, and then simply shut the ad off or let it go stagnant when it doesn't produce the results they want. They do that because they have no idea what the next steps they should be taking are. If you have a clear launch plan and system in place, that should never happen. Tune in to find out how to ditch your boosted posts and build an intentional marketing strategy instead.

In today's episode, I'm discussing the importance of customizing your offer and strategy for your ideal customer. Marketing can be overwhelming, and this leads many people to seek out templates and cookie-cutter strategies that were made for someone else's business. While those strategies may have worked for someone else, their business, offer, funnel, and audience is not the same as your own, and more likely than not, won't produce the same results for you. Tune in to today's episode to find out why you need to ditch the templates and start customizing your offer and strategy for your ideal customer to truly have massive marketing success.

In this episode, I'm shedding light on the biggest marketing roadblock that stops so many people in their tracks. After speaking with so many of my clients, my students, my colleagues, etc., I've released the one thing that hangs up 90% of people in their marketing is their messaging. More often than not, the problem is that they aren't going deep enough in their messaging because they aren't clear on who their ideal customer is - which means their copy simply isn't engaging enough to connect. Tune in to today's episode to learn more about this roadblock and what changes you can make in your marketing to never run into it again!

In today's episode I'm uncovering three of the biggest mistakes people make in their marketing. Hint: they involve your audience, the strategy you're utilizing, and how you're planning your ads. If you can't seem to get your marketing to work no matter what you try, I bet it's because you're making one (or all) of these mistakes. Tune in to find out what to avoid in your marketing so that you can finally start on the path to having a successful strategy!

In today's episode, I'm walking you through the exact process my team follows to determine when it's time to either optimize or scale our ads. Marketing is an ever evolving process, and you're never truly "done." Even if your ads are doing well, there's always room to improve! Tune in to learn how to easily identify when it's time to scale and optimize your ads so you can turbo boost your ROI.

In this episode, I'm giving you a behind the scenes look into the strategy that has been used for every single multi-million dollar launch that I've ever been a part of. The reason why the biggest names in the game are using this strategy is because it works, every single time. I'll be teaching you how to maximize a live launch with a pre-launch by walking you through exactly how I've done it for my own business. If you're ready to knock your next live launch out of the water, be sure to tune in!

In this episode, I'm sharing five tips on how to maximize your sales and retargeting. When done right, these ads can generate thousands, and even millions of dollars in return on your ad spend. If you're ready to increase your sales conversions and make bank, tune in today's episode to learn my exact process for doing so and the fatal mistakes you must avoid.

In today's episode, I'm showing you exactly how to diagnose your biggest marketing and business problems. It's not rocket science. All you have to do is bring it back to the basics, know your numbers, and set aside time to implement the necessary changes. Be sure to tune in if you're ready to stop feeling overwhelmed and frustrated and shift into action to finally solve the problems that are plaguing you.

In today's episode, I'm sharing nine strategies to nurture your leads so you get more sales. Generating leads is only half the battle. Once they're in your funnel, you have to continuously nurture them with valuable content that build authority and trust. Otherwise, they'll just be sitting there not taking action, and you'll have wasted all of the money it took you to get them. Tune in if you're ready to stop leaving money on the table and start skyrocketing your sales by simply sending out a couple of strategic emails!

In this episode, I'm getting really candid about the challenges I've been faced with lately in my business. When you're a leader going through hardships you can either choose to run away from it and give up, or you can embrace the uncomfortable and choose to learn from it and better yourself. I'm choosing option number two. Tune in to learn how I'm finding opportunity in chaos and stress.

In this episode, we're diving into my top strategies for maximizing your lead generation. Not only do I discuss tips for generating and nurturing leads to get them to convert, I also cover how much of your ad spend you should dedicate to lead generation, and the biggest mistakes people make when it comes to lead generation and how to avoid them. Be sure to tune in!

In this episode I'm giving you a behind-the-scenes look into the success of our pop-up podcast series. I tried something that had never been done before, and it definitely paid off. We generated almost $40k in revenue and had a 507% return on investment. Tune in to learn how we executed the series and how you can implement something like this in your business!

In this episode I'm sharing my top five ways to get the most results with your marketing. There are so many areas people consistently mess up and make mistakes that stifle their marketing potential. Tune in to learn how to avoid those mistakes and what actions you can start taking today to maximize your results.

In this episode I'm answering a highly debated question: do you have to sell your product organically before running ads? Some say yes, I say no. The truth is, it's different for each individual person, and there are a variety of factors that determine whether or not you're ready for ads besides the number of products you've sold organically. Tune in to find out how to know if YOU are truly ready for ads.

In today's episode, we're talking about followers. Not just how to gain a bunch of them, but how to gain ones that truly believe in you and your business. Selling becomes a piece of cake once you start to acquire a following of people who trust you. Tune in to learn what strategies you can start implementing in your marketing today to attract these kinds of followers.

In this episode, I'm walking you through Team Hirsh's exact process on what to do if your ads aren't converting. First you must do quality control, then check the copy and creative, then test different audiences, and finally analyze the offer itself. Tune in to learn how we tackle each of these steps and the mistakes you need to avoid making.

In this episode, I answer every marketers most dreaded question when their ads aren't working: is the offer your problem? More often than not, the problem doesn't lie in your strategy, your funnel, or how you've set up your ad. Instead, it's usually that your messaging and positioning of your offer is off, or that there are issues with the offer itself. Tune in to learn how to diagnose whether your not your offer is the problem and what you can do to improve it.

In this episode, I provide you with my secret sauce strategies on how to make your brand/business stand out from your competition. In an online space that is only getting more crowded by the second, it is crucial for our success as entrepreneurs to attract the eyes of our potential customers/clients. Tune in to learn what you can do to show up louder and bolder than everyone else.

In this episode, I'm taking it back to the basics of creating a solid marketing foundation. I walk you through step two of The Hirsh Process: Strategize, and explain why you need to be clear on your ideal customer, your offer and your messaging, and your marketing goals. Tune in to learn how to create a marketing foundation that will set you up for success with your ads.

In this episode, I'm speaking to the importance of "top of mind" marketing. If you're not the first person your audience thinks of when they decide they need what others in your industry are offering, they're probably going to choose your competitors. Tune in to learn how you can strategically market your business so that you are always top of mind for your audience.