Embodied CEO

In this episode, I go on a bit of a rant. A lot of influencers out there promote this idea that you're only one funnel away from success. That you just need to create this one webinar, one funnel, one campaign, or hit the magic formula and then you'll take off and be successful without ever having to change a thing. That does not exist. If you think your company is going to reach a place where you don't have to do any work with your marketing, I hate to shatter your fantasy, but it's not true. True marketing success comes from continually optimizing, pivoting, and adjusting. Tune in so I can explain to you why I know that's a fact!

In this episode, I'm shedding light on the three main elements to testing your ads. Testing your ads can be extremely overwhelming, and many people think it requires a bunch of A/B testing for your buttons, small tweaks in your headline, different colors on your landing page, etc. All of those things are just bells and whistles that will overcomplicate things without actually improving your results. Your actual success with testing will come from three foundational elements. It's not a matter of using a magic formula, it's about following a clear process of testing these three foundational elements. Tune in to learn what each of those are and how you can confidently test your ads moving forward without all the overwhelm attached.

In this episode, I'm diving into my top strategic lead generation strategies that actually result in sales. Lead generation is absolutely critical, especially in these times where the online space is extremely volatile. That's because you own your email list, so no matter what happens online, you'll still have that list of people who will buy from you, IF you're doing this right. A lot of people are either teaching or doing lead generation the WRONG way. They're focusing on vanity metrics that won't help their business, their strategy doesn't tie in to their big picture, they don't consider their audience. Tune in to uncover what's been missing from all the lead gen strategies you're used to seeing, and learn the four main components of strategically growing your list into an invaluable asset!

In today's episode, I'm encouraging you to take the time to look at what's really driving the needle forward the most in your marketing, what's not and create a "stop doing" list. There's so much noise out there that suggests we as marketers need to show up on every platform every day, that we should try this new strategy or software, etc., or else we'll get left behind. If you continue to spread your time and resources across all of these projects that you can't put 110% behind, you will kill your business. There is great power in saying no to what isn't going to accelerate your growth and push the needle forward. Tune in today to get started on your STOP doing list!

In this episode I'm diving into the do's and don'ts of your ad creative. It is critical that you nail this because it is one of the most important components to the success of your ads. If your copy and creative don't connect with your audience, stand out, and stop the scroll, your ad results will suffer horribly. Tune in to learn about Team Hirsh's best practices for ad creative, including: using dynamic creative, how many copy and creative versions you need, how often you should refresh your creative, how to test new creative, and more!

In this episode, I'm sharing all my best tips and strategies for scaling your business both horizontally and vertically. First, I'll walk you through potential reasons you haven't been able to successfully scale in the past, actions you can take today to grow and scale your business, the key differences between scaling vertically vs. horizontally and why you should always be doing a little of both. I guarantee that if you can master the art of scaling, your business WILL grow, and that growth will be limitless. Tune in and I'll show you why!

In today's episode, I'm walking you through a case study of how we were able to improve our ad results for a client's webinar in just 30 days by following the process of testing, refining, and repeating. Specifically, we looked at optimizing the client's messaging, targeting, and offer. These are the three most important components to improving your marketing results. I guarantee that if you commit to continually testing and refining these components, you will be wildly successful!

In this episode, I'm sharing a hard marketing truth: your audience doesn't care about you. Too many marketers make the mistake of highlighting themselves in their messaging, their story, their expertise, their business, the impact their offers have made for them, etc. Speaking to all of those things is NOT what is going to get your audience to convert. Instead, you have to focus on your customer, their frustrations and desires, and the results your offer will get them. It's easier said than done, and there is ALWAYS room to improve this in your messaging. Tune in to learn more about why this is so critical, and how to apply a filter to ensure you're nailing this in your marketing.

You're in for a treat with this episode my friends, because I'm sharing strategies you can implement right away to instantly improve your ad targeting. One thing Team Hirsh is seeing right now is that there are a lot of audiences that are becoming increasingly oversaturated. So how do you still find success with those audiences? How do you find new audiences to test? How big should your audience size be? How long does it take to determine your targeting isn't working? Tune in to uncover the answers to all of the above!

In this episode, I'm diving into the difference between marketing a brand versus marketing a funnel. There's a misconception in the digital marketing space that once you get one funnel "perfect" you'll have a massively successful business and you'll never need to do any more work. But that's not true. The only way to create long term success is to market your brand/business as a whole and create multiple avenues and ways of consistently bringing in new leads and growing your business. Today, I'm sharing the keys you'll need to pay attention to in order to create that holistic strategy that will yield success in the long run.

In this episode, you'll learn how to go several layers deeper in understanding and defining your ideal customer avatar than you ever have before. Most people think that they've already nailed this, when in reality, their understanding and definition is extremely surface level. Having a crystal clear understanding of your ICA will make everything in your marketing easier, and will result in much more powerful results. Tune in to find out what's been missing in your ICA definition and the steps you can take to nail this down!

In this episode, I'm uncovering the truth about retargeting ads that nobody talks about. People in the industry who teach Facebook ads and marketing make retargeting ads sound so sexy and cool, that they'll make you a ton of money. Retargeting ads do work, and can reach a very hot audience for a minimal amount of spend… but only if done right. Tune in to find out if you're doing your retargeting ads all wrong and how to ensure you have a strong foundation that amplifies their effectiveness.

In this episode, I'm challenging you to focus on the experience you're creating for your leads and customers and ensure that it is better than your competition. It's not about the product you create, your webinar, your video, your marketing strategy, the end product that you're giving. It's not about that. It's about the experience you're creating. Yes, people care about the problem your product or service solves for them. But the key to keep them coming back, to get them talking about your company and your offer, is to create an amazing experience that nobody else can replicate. Tune in to find out what you need to consider to create that one of a kind, stellar experience.

In today's episode, I'm sharing the behind the scenes of my experience enduring the Texas winter storm. I was without power for over 50 hours in freezing temperatures with my husband and three kids, and we were very fortunate and blessed to have had a wood burning fireplace and a freezer full of food to eat during that time. I believe this experience happened for a reason, and it taught me many valuable lessons about leadership. Tune in to uncover those lessons I would not have learned otherwise.

In today's episode I share why, in my opinion, focusing on one funnel or offer until you get it converting really well is more powerful than trying to create a value ladder in your business. In theory, the value ladder sounds like an ideal business model to adapt. In reality, it's incredibly difficult to pull off successfully. Still, I see several influencers promoting the value ladder and how everyone should be using it in their business. Tune in to find out why I don't think you should blindly take their advice and what I believe will be most beneficial in helping you scale your business.

In today's episode, I'm uncovering the one asset that will guarantee the success of your business, even if social media marketing stops working tomorrow. Surprise! It's your email list. If you are consistently growing your email list, nurturing those leads, and building up a relationship with them, you will always be able to sell your product or offer, no matter what's going down online. However, you have to be strategic about it in order for your email leads to become an audience of true believers in your brand/business. Tune in to find out how to leverage your email list and maximize its potential.

In this episode, I'm talking all about the bane of every marketer's existence: tracking. While tracking may not be your favorite thing to do, it is absolutely necessary. I believe that numbers should drive our every action and decision, and if you're not tracking your metrics, how can you make sound, logical decisions for your business? Tune in to find the clarity you need to accurately track your Facebook ad metrics as I dive into what to track, how you should tie your goals into your tracking, and how and why you should tie a third party component into your sales funnel with your ads.

In this episode, I'm uncovering all of my best practices and strategies for visibility and brand awareness ads. Too often, people get overwhelmed with all the technical components and try to overcomplicate these by throwing in a bunch of call to actions and strategies. They forget the true goal of visibility and brand awareness ads, which is to build your warm audience. Tune in to find out why running visibility and brand awareness ads is much simpler than you might think and for all the best practices, including the content you should utilize for them, what budget you should set, how often you should refresh your content, understanding different visibility ad objectives, and more!

In today's episode, I go on a bit of a rant about the culture of marketing overwhelm being promoted in the digital marketing space, #sorrynotsorry. There are so many influencers in our industry that say to be successful you should be doing everything from posting on Facebook, Instagram, YouTube, running Facebook ads, Google Ads, doing Dream 100 and PR outreach, writing a book, creating a webinar, etc. I disagree. It's impossible for a single entrepreneur to do every single one of those things, it's even impossible for my business to do all of those things well. Tune in to find out why I believe giving 110% of your effort into one platform, funnel, offer, and strategy is the true key to success.

In this episode, I'm pointing out one of the biggest components of messaging that I see people miss the mark on over and over again. Far too many people focus on what their offer or product is, why they created it and what the components are. Yes, that information is important, but there is a time and place for it. Truth is, that's not what your audience cares about! They care about the results that your offer will get them. Tune in and discover why it's critical that you clearly communicate the results your offer will deliver in your messaging and how you can ensure that you're effectively conveying those results in everything you do.

In today's episode, I'm answering one of my biggest FAQs, "when is it time to increase my budget?" There are two key reasons for increasing your budget: A) your ads are converting and it's time for you to scale, or B) You're not currently spending enough to get traction with your ads. In both situations, many people freeze and don't give themselves permission to increase their ad spend. Tune in to today's episode to receive your greenlight if it's time for YOU to start increasing your ad spend budget!

Never underestimate the power of your warm audience! Your business growth and success is heavily tied to your ability and commitment to consistently show up and build your warm audience. There are two main ways you can do this: through visibility content or some form of lead generation. So what does that all entail? Tune in to today's episode of The Not For Lazy Marketers Podcast to find out!

In today's episode, I'm exploring a question that's circulating online (especially with the new iOS updates) of "what happens if Facebook marketing stops working?" Does that mean it's the end for anyone who advertises on Facebook? Possibly… but not if you have a solid marketing foundation. Tune in to learn how you can guarantee the success of your business for years to come even IF Facebook dies.

In today's episode of The Not For Lazy Marketers Podcast, I'm calling out a commonly held mindset in the digital marketing industry that if you have a high converting, successful funnel, you can just let it run on autopilot without ever lifting a finger again. That'll get you on the fast track to failure. If you want long term success, you must have the ability to pivot and adapt to stay on top of industry trends. Tune in to learn why your willingness to do so will either make or break you.

In today's episode, I'm reflecting on one of the most common questions I receive from my Ignite students, "what do I do next when my ad isn't converting?" When this happens, it's easy for many of us to become gun shy because we're afraid of losing money. Whatever you do, don't give in to that knee-jerk reaction to shut down your ads and run away forever. I've got two immediate action steps you can take whenever your ads don't convert that'll turn a 'failure' into progress. Tune in to uncover what they are!

In today's episode, I'm diving into the three successful components that your strategy needs in order to guarantee your marketing success. I promise it's not a bunch of secret ninja tricks that are impossible to implement. In truth, it's simple. It all boils down to your messaging, creating a complete and cohesive strategy, and knowing your numbers. Tune in to learn what action steps you can take today to ignite more success with your marketing!

In today's episode, I have a special treat for you guys. This episode is an exclusive behind the scenes look into one of the monthly live trainings we do in our Ignite course. One of the questions I am most frequently asked is if my ad is doing X, Y, Z, or if my results are showing this, what are my next steps? So this training is all about how to strategically analyze your ad results to confidently determine what your next steps should be. I rarely share insider trainings like this. It's one you definitely don't want to miss!

In today's episode I'm sharing everything you need to know about the new iOS update and what it means for your Facebook ads. This update has caused much anxiety, confusion, and questioning in the digital marketing space, so I'm going to ease all of that for you and breakdown exactly what you need to know and pay attention to. Tune in to learn more about how this new update will impact your Facebook ads and the shifts you'll need to make moving forward!

Today's episode may be triggering, but you need to hear this. You don't need to show up everywhere to be successful. You certainly can if that's what you choose, but the idea that you have to try all of the things, that you have to document every part of your life and success, that you have to post 5 times a week or do 3 Instagram stories every day just because someone else is in order to be successful is just not true. There are countless seven, eight, and nine figure business owners who DON'T show up on social media at all, and that hasn't taken from their success one bit. I believe the key is to be intentional with where and how you choose to spend your time and ask yourself "what would a billionaire do?"

In today's episode, I have a strong message and a word of caution for you. There is so much noise in the digital marketing world. There are endless strategies, techniques, platforms, and channels that are constantly changing and evolving. It can be so easy to get caught up in what everyone else is telling you should be doing or trying. But if you fail to say no to some opportunities and continue to try new things without optimizing what you're already doing, you're going to kill your marketing success before you even have a chance to thrive. Spend a few minutes of your day with me to learn more about the importance of saying no and being intentional with every piece of your marketing strategy if you want to succeed in 2021.

In our final episode of the year, I'm reflecting on seven of my team's 2020 best overall marketing practices that I believe will be crucial to pay attention to and implement as we move into 2021. From getting ultra clear in your messaging, to utilizing a hybrid webinar strategy, to incorporating audio into your delivery, and all kinds of other key strategies, everything I'm sharing in today's episode is what my team has seen push the needle forward the most and result in the most success for our team and our clients. Tune in to find out what you can take into the new year to make 2021 your most profitable, most impactful year yet.

In today's episode, I'm diving into all of Team Hirsh's best practices for creating an extremely profitable high ticket funnel. Now, I define a high ticket funnel as a service that you sell via an application or a sales call, and they are my bread and butter. My entire business revolves around high ticket sales funnels, because we sell everything through an application and have a sales call, with the only exception being when I live launch my Ignite course. That being said I am intimately familiar with the strategies required to maximize your high ticket funnel sales, and if you want to know what they are… you'll have to tune in to find out!

In today's episode, I'm sharing Team Hirsh's best practices for another strategy you can implement in your business: self-liquidating offer funnels. The mistake many people make with self-liquidating offer (SLO) funnels is that they treat them as their be-all-end-all marketing strategy that's going to make them millions of dollars with minimal effort on their part. That is not the case. SLO funnels can absolutely be profitable and are an incredible lead generation tool, but only when executed properly. If you're interested in creating a SLO funnel in 2021, or if you had one that just didn't perform like you'd hoped in 2020, tune in to today's episode to learn exactly how you need to execute a SLO funnel to maximize it's success.

In today's episode, I'm sharing all of our team's 2020 webinar best practices. If you hear any marketing gurus out there telling you webinars don't work anymore, don't listen! They absolutely do, when done correctly. Tune in to learn more about the strategies my team has implemented for countless of our clients and even in my own business to create impactful, high-converting webinars so you know exactly how to crush your next one.

In today's episode, I'm sharing a strategy that I believe will be a game-changer for your business in 2021. Webinars are a tried and true strategy for selling to your audience, I think we can all agree there. However, there seems to be a point of contention in the digital marketing space where 50% of people insist that live webinars or live launching is the way to go, and the other 50% of people think automated evergreen webinars are where the money is at. There are benefits and drawbacks from both, and I believe the way to really maximize your success in 2021 will be to create a hybrid strategy that combines both live and automated. If you want to know exactly why and how you should implement this in your business in 2021, you'll have to tune in!

In today's episode, I'm giving you an exclusive sneak peek into the first episode of my free private podcast series, The 2021 Revenue Revolution. I'm sharing the four keys to planning and executing a profitable marketing strategy, as well as the hottest (and coldest) 2020 marketing trends so you know exactly what to expect as we shift into 2021. Tune in to learn more about the simple, actionable steps you can take to plan your most profitable year ever in 2021! If this episode left you wanting more, you can sign up to unlock all three episodes of The 2021 Revenue Revolution by clicking here.

In today's episode, I'm sharing one major thing that I believe you MUST incorporate into your marketing strategy in 2021. I have noticed that there has been a declining interest in webinars this year - that doesn't mean that they don't work, but it does mean that maybe there's a better alternative out there. I believe I know exactly what you'll need to leverage in your marketing in 2021 to stand out online and deliver valuable content to your audience and meet them where they're at, but you'll have to tune in to find out what it is!

In today's episode, I'm reflecting on everything that the wicked curveball that was 2020 has taught me. There are seven incredibly valuable business lessons that I learned throughout the year and I believe that it's important that I be as transparent about them as possible with you my friend. Why? Because I know that, like me, you are committed to growing, expanding, and improving as an entrepreneur/leader, and I want to help you shortcut your path to achieving that by sharing my own experiences, successes, and failure. Tune in to uncover what they are!

In today's episode, I'm sharing a recent epiphany of mine - those who are the most successful with their marketing frequently challenge the status quo. As the online space gets more saturated with more coaches, with more webinars, with more podcasts, whatever it may be, it is only becoming more difficult to stand out. Everyone is used to the same old cookie-cutter strategies that have been copied and pasted with a few minor tweaks a million times. You can't be afraid to be bold, to challenge the norm, to try something new if you want to capture your audience's attention. Tune in to learn more about why it is more important than ever for you to question the status quo in your marketing as we transition into 2021 + learn about the challenge I have for you to take!

In today's episode, I'm sharing one of the core values that I teach, what we do for our clients, and what we encourage people to do when serving their audience. That is: your number one priority as a business needs to be delivering value and impact. I truly believe that this is the differentiating factor between businesses that are successful and successful marketing campaigns versus those that are not. Tune in to learn more about why delivering value is so important and how it can drive more profit for your business!

In today's episode, I'm sharing with you the 5 things that could be holding back your Facebook ads success. From my Ignite students, to my clients, to my colleagues, I've been able to see behind the scenes from a lot of businesses at a lot of different levels offering a lot of different offers. Through that, I've noticed that there are some consistent themes as to what generally holds people back from finding success with their ads, and the successful strategies that generate results. I figured the best thing I could do would be to share these insights with you in a podcast episode, so grab your ear buds and tune in to learn more about what might be holding you back from success!

In today's episode, I'm sharing real and raw behind the scenes of my most recent live launch for my signature course, Ignite. To be completely transparent with you, part of my strategy for the launch was to sell the course on a webinar… and it converted at 0%. That has NEVER happened to me before. And I could keep "failures" like this from you and pretend like there were no bumps in the road during the launch, but that's not the truth. My team and I pivoted our strategy on the fly and we were able to turn things around completely during my encore webinar so that we not only broke even, but were profitable with the launch. I'm sharing every single detail with you guys, from the strategy we used from the launch, what worked and what didn't, a break down of our stats and numbers, and the key takeaways that I learned from this experience. Tune in for a totally honest behind the scenes breakdown of my launch!

In today's episode, I share the behind the scenes of a report my team and I put together that analyzes each of our customer's journeys throughout the year. We looked at when they initially joined our list, how they got on our list, how long they were on the list before they bought, were they warm or cold, and their average customer value. I believe that this data is extremely valuable to pull at the end of each year because it will guide the way you are going to direct your team next year, and the way you're going to use your company's resources and money to be more effective and get more results. I guarantee that if you create a similar report for your business and critically analyze your results to drive your decisions in 2021, you will be much more profitable. Tune in to learn more about how my team put together our report, the data you should be tracking, and what it all means for your business!

In today's episode, I'm sharing with you eight of my top marketing predictions for 2021. Marketing is constantly evolving, and what might have brought you success in 2020 may not necessarily still be relevant next year. Tune in for my predictions that I've based on trends I've noticed as we are finishing out Q4 and what I believe will set people apart and generate the most success next year.

In today's episode, I'm sharing some of my team's top strategies on how to maximize and leverage your paid ad leads from a new resource that I just created for our clients. A core value of mine is leveraging paid ads for your business in a holistic way, not by only doing organic marketing, not by only doing paid ads, not just through affiliates. That's why first I dive into four strategies that you can implement organically to support your paid ads, and then I dive into three strategies for maximizing the leads you get with your ads to make more money. You've already paid to acquire your leads, tune in to today's episode to learn more to maximize and leverage them!

In today's episode, I'm diving into all the behind the scenes of my recent CEO week. I believe that it is so critical for us as CEO's and entrepreneurs to take time off to not only recalibrate, but to protect ourselves from the stress that our roles entail. I'm sharing all the juicy details from how I structured this time "off," the impact it had on my mindset and my vision for my business, and some of the key takeaways I learned from being intentional with it. Be sure to tune in to learn more about the importance of taking time off and how to be a visionary leader for your team.

In today's episode, I'm sharing 5 launch strategies that will drastically multiply your launch results. These are the exact strategies that I just used during my highly profitable Ignite launch that helped my team move the needle forward most. Some of these are strategies we've seen our clients use in their six and seven figure launches that we've built upon and expanded, and some are completely new strategies that have never been executed in the way that we did before. If you live launch, you NEED to tune in to this episode to uncover the hot new and proven marketing strategies that will up-level and amplify the success of your launch.

In this episode, I'm sharing my secrets on how to successfully leverage the holidays for your marketing and ads. There is so much opportunity to really lean into and capitalize on your warm audience for Black Friday and in December going into the New Year, if done strategically. Tune in for more on my best marketing practices for the holiday season and the biggest mistakes to avoid if you want to end 2020 with a bang.

In this episode, I'm diving into everything you need to know about running ads in Q4 from the impacts of the election, the upcoming holidays, and where you want to see your business go in 2021. Many people see ad costs go up in Q4 and are quick to decide that means they should pause their ads. That is not the case. Even if costs are higher, you can still be profitable. Your audience still needs you. So you have to continue to show up, not give up. Tune in to learn more about what to expect with Q4 and how you can pivot to still find success.

In this episode, I'm showing you how to successfully market your small priced digital products and offers so that you are profitable. If you're not, that isn't a sign to throw your whole offer a way, it's a chance to adjust and pivot. I'm sharing with you a number of strategies you can implement if your small priced digital product isn't profitable right now, including how to get your cost per lead down, how to increase your average cart value, and how to tie it all in cohesively with your marketing strategy. Tune in to learn more!