Embodied CEO

The challenge with high-ticket sales is that the person buying is unlikely to watch an hour-long webinar. But then, how do you provide enough "nurturing" to build a relationship? Enter: The Microwebinar. This is a great high-ticket funnel strategy that we've tested for clients and for my own business. And in this episode, I'll explain what it is, how to set it up, and why it works better. For complete show notes visit - www.hirshmarketingunderground.com/podcast-episode-136

In 4+ years in business, I've struggled to really outsource marketing from myself… because "nobody can do it like me," right? WRONG. And in this episode I'll explain why, plus how that silly sentence is always to our detriment. Tune in for more about how I tore apart my marketing team to create a new one, plus the light-bulb moment that changed the game.

If you ask me about the 2020 goals for my business, all I have to say is… I want to simplify everything + make it even better! Here's what I mean: Last month I broke everything in my internal marketing department + re-built it. And this episode is all about how I CONNECTED every piece of my marketing to SIMPLIFY my business in the new year! Tune in for an inside look at Hirsh Marketing in action (+how this can help you plan better in 2020).

The foundation to any successful marketing strategy is… listening to YOUR customer (and responding to the feedback). That's how I've built my company to multi-millions in revenue with a client roster that serves some of the biggest names in the industry. And it's why we recommend custom strategy for every business. (Cookie cutter marketing doesn't know what your customers need - but YOU CAN.) Tune into this episode for more about what propelled my business growth + how you can create a business that genuinely connects with your audience.

No one tells you that business has both… seasons of growth + hard seasons where you need to recalibrate (where you're NOT hitting $$ goals maybe). The "rough" seasons are way less fun, and if you're not prepared they can take you down. But actually, I consider them a gift. In this episode I'll explain why, plus - the moment I realized I was building an unprofitable business, why I dipped into our business savings to make payroll this year, and how I've been transparent with my team through it all.

You know the difference between cold, warm, and hot traffic… but do you know which marketing strategies work best for each? In this episode I'll explain specific marketing strategies for each "type" of traffic, how each one relates to a step in The Hirsh Process, and a common MISTAKE you can easily avoid.

It seems simple to replicate what works for someone else, but let me offer a few words of caution… There's a real danger to following the advice of even the most successful business owners - especially if their business is different from yours (or they're at a completely different level). In this episode I'm taking you through a real life conversation about how to determine whether to take the advice… or not.

Marketing is not as complex as people say. Here's a simpler way to think through your marketing… especially if you're making less than $1M in revenue. I'm talking about the Rule of One: focusing all your marketing efforts + resources on one target market, one product, one conversion tool, and one traffic source… for one year! Tune into this episode for why that's vital to your growth past your first million dollars (+why you're NOT the exception to the rule!).

Last quarter we had two separate clients live launch with 300+ affiliates each. (These are big client accounts, but that's still A LOT of affiliates.) We learned a hard lesson about what this means for you ad costs… and sales revenue.

I've been off social media for 1 month now, and I've never been more present in my life + business. It sounds like a dramatic change (especially for the CEO of a company that strategizes ads on social media... ) - but it's high-time for change. Tune in for the results of my month-long experiment, plus how my team's strategizing real, genuine visibility online now…

There's a lot of talk about the "Next Best Thing!" in marketing. And you'll notice, it's different depending on who you're talking to (and what they're selling). If you're feeling stuck, confused, and overwhelmed with all the 'noise,' please know that you're in good company. But, here's what to do first: STOP listening to what's working for everyone else! What's 'working' in 2020 is custom-built marketing strategy! Tune in for the details.

There's a trend happening right now in online business where entrepreneurs are choosing to build out in-house marketing teams v hire an agency. But honestly, I think this will change in 2020… In this episode, I'm detailing the 2 big companies that recently hired my team (after years of in-house marketing experience!) + diving into the pros/cons of in-house teams v agencies.

Everyone has a funnel, because a "funnel" is just a customer's journey to buying something. If you have a business and sell something online, you have a funnel. (Even if it's as simple as "go to my website + make a purchase," that's your funnel!) In this episode I'm explaining why this is VITAL to understand when you're creating or optimizing your marketing plan.

I used to expect my team to work basically all the time… like me. But, I learned the hard way - that's actually to my company's detriment. In this episode I'm detailing my "lessons learned" about time off, how we're replacing 'sick' days with 'wellness' days, and why doubling my team's paid vacation time costs less money!

Your 'brand new idea' or this 'once-in-a-lifetime opportunity' might feel like the next best thing, but watch out. If you keep following every good idea + saying 'yes' to every single opportunity… the success you're building now will fall apart. (Really, I've seen it happen too many times.) Because, scattering your focus stalls (or completely STOPS) your growth. Tune into this episode for a few examples you might relate with, plus how to avoid the scatter-brained trap!

Taking a week-long vacation to write my book helped me realize the areas in my company where I'm acting as a bottleneck. And you never want to be a bottleneck in your company! In this episode I'm digesting my takeaways from my five days away from work + the major gap in my company this helped illuminate.

There's an old saying in the marketing world, "With good marketing, you can sell anything!" And here's my 15-minute speech about why that's WRONG. Yes, you can market a bad product or service for a limited time - but eventually, people will find out + your business will take a dive.

I wrote a book within 2.5 days on a quick trip to Hawaii! And this episode is all about HOW, the pre-planning that made it possible, the immense number of snacks required, and the advice I'd give anyone with a book-writing dream!

You are the expert - not your client or customer. That's why you have a job! That's why people hire you. So no, your customer is NOT always right. If she knew how to do the thing you know how to do, she wouldn't spend money for your product/service/coaching. Which means, it's your J.O.B. to own what you do + how you do it.

The people who regularly engage + connect with their warm audience (i.e. email list, social media followers, podcast listeners) generally CRUSH their launch goals, especially compared with the business owners who don't. So, in this episode I'm sharing a variety of tried-and-true strategies for warming up your audience before, during, and after the launch.

Nobody talks about the detailed ups + downs of growing a MULTI-million dollar business… but, we need to start! Because it's not as 'pretty' as growing past your first $100K. In this episode, I'm talking about the importance of protecting your time+energy as CEO of your company, so you can get comfortable in the (inevitable) discomfort that comes with real growth.

I'm diving into the huge RED FLAGS for ads + landing pages (i.e. what not to include in your messaging), plus walking you through a short list of what Facebook likes + how you can build trust with the company. Social media companies are getting smarter. If you think you're going to outsmart Facebook and Instagram… you're not. Tune into this episode for all the do's + don'ts for Facebook ad approval.

I'm detailing our behind-the-scenes launch prep for the second round of IGNITE. Of course, I use The Hirsh Process in my business, too - so you'll get those details right here!

Goal-breaking ads are NOT the result of finding the best audiences, using the latest 'ninja' strategies, and knowing the best technique… Those things help, of course! Otherwise I wouldn't have a company. But really, the foundation of any good marketing strategy is the *skill* behind pivoting + adjusting to meet your end goal.

Not every CEO is a good leader - but it's a skill you can learn! And in this episode, I'm detailing one of the most important leadership lessons I've learned: Every business relationship should be a collaboration (not a one-way street).

Tracking your immediate results is one thing (i.e. what's happened in one week?). But tracking long-term + cross-checking with third party systems is where you'll find the goldmine of information. In this episode, I'll explain 2 ways we do this at Hirsh Marketing.

You can find basically anything on the internet at this point. And yet, your followers read your emails, and ask you questions, and buy your courses... Why? Because people aren't paying you for information! They're paying for the results you advertise + the experience you offer.

There comes a point in business when you're ready to hire out your marketing - but when? And how do you know when you're ready? I'll answer that question, plus dive into details about the major difference between hiring a TEAM + hiring an ads manager.

In my longest podcast episode to-date (30 minutes!), I'm taking you behind-the-scenes of my day-to-day life + business, to explain how I "balance" a full work schedule + quality family time, why I run my household like I run my business, and the most important things I do every day to enjoy BOTH success + happiness.

"What if I'm not selling to every lead on my list? Do I create a downsell/upsell offer?" My advice is - not immediately! It's a mistake to shift your focus before you're ready (but I'll explain what to do instead + how to know when you *are* ready, inside this episode!).

If you're an entrepreneur who hates feeling boxed in by calendars, schedules, systems, processes… you're normal - but you really need those things to scale your business! Here's how we make it happen at Hirsh Marketing.

Wondering how to make "realistic" ads projections for your company? Start with the numbers (your numbers!) - and move backwards. Here's how.

Marketing is an intricate puzzle of moving parts. And sometimes it's confusing to pinpoint the exact "problem" that needs fixed… Is it the ads or your funnel? In this episode, I'll help you troubleshoot!

Let's say your new funnel isn't converting yet - at least not in the way you'd planned. How long do you wait to re-strategize? I'm answering this question + more in this episode!

When will you start to see results with your ads? In this episode I'm detailing how we answer this question for our Hirsh Partners.

Warm + cold traffic convert differently. That doesn't mean your cold traffic funnel doesn't or won't work - it means you need to think about it differently!

I'm frustrated with the lack of high-quality options in marketing for growing businesses, so - to celebrate EPISODE 100 of the podcast, I'm introducing our brand new Performance Package! Tune in for details + how to apply.

I messed up a few months ago by ditching my own processes. And my company is still cleaning up my mess, plus paying to fix the mistake. Here's what happened + everything I learned not to do again.

I'm diving into a hot topic: the importance of value-first marketing. I've been preaching this message from the very start - but here's a little more nuance to what I'm saying.

In the increasingly saturated world of online courses + coaching programs, polarization is the only thing that works. But, YOU have to be clear about your bold message before your marketing can hit home for the right people.

Be careful signing a contract or making a purchase of anything with a "results guarantee" on the price tag - especially if it comes with a timeframe. That's likely a marketing ploy. Here's what to look for instead.

You have to be able to measure your marketing success - otherwise you don't have any! And that means, you have to know your numbers. In this episode, I'm helping you answer the question, "What defines successful marketing?"

I get a lot of questions about how I manage my time as the CEO of a growing company. So in this episode, I'm sharing the behind-the-scenes goal-setting process that keeps me on track.

I'm talking you through an in-depth example from one of my IGNITE students: If she wants to make $30K in revenue, what does that mean for her monthly ad spend?

This is a question I never thought to answer, but it's a common one: "When should I go evergreen with my funnel?" Heads up - it's not about making a certain number of sales first.

If you're following a proven webinar funnel strategy + your offer is solid, the problem with your funnel is likely (yes, I'm saying it again) - your messaging + the way you position your offer.

Until recently, I had only one touchpoint with my employees. In this episode, I'm detailing why this was a mistake + how I fixed it within a month.

Marketing should be an above-the-line expense. You should be intentionally investing in marketing every month. And here's what that means for my business.

If you have a crappy product or a broken funnel, ads can't help you - because ads can only amplify what's working already, not build your foundation.

You might track your retention rate, your refund rate, or your student success rate - but whatever your business, you have delivery metrics. And here's why you should be paying attention.