Embodied CEO

Tracking your immediate results is one thing (i.e. what's happened in one week?). But tracking long-term + cross-checking with third party systems is where you'll find the goldmine of information. In this episode, I'll explain 2 ways we do this at Hirsh Marketing.

You can find basically anything on the internet at this point. And yet, your followers read your emails, and ask you questions, and buy your courses... Why? Because people aren't paying you for information! They're paying for the results you advertise + the experience you offer.

There comes a point in business when you're ready to hire out your marketing - but when? And how do you know when you're ready? I'll answer that question, plus dive into details about the major difference between hiring a TEAM + hiring an ads manager.

In my longest podcast episode to-date (30 minutes!), I'm taking you behind-the-scenes of my day-to-day life + business, to explain how I "balance" a full work schedule + quality family time, why I run my household like I run my business, and the most important things I do every day to enjoy BOTH success + happiness.

"What if I'm not selling to every lead on my list? Do I create a downsell/upsell offer?" My advice is - not immediately! It's a mistake to shift your focus before you're ready (but I'll explain what to do instead + how to know when you *are* ready, inside this episode!).

If you're an entrepreneur who hates feeling boxed in by calendars, schedules, systems, processes… you're normal - but you really need those things to scale your business! Here's how we make it happen at Hirsh Marketing.

Wondering how to make "realistic" ads projections for your company? Start with the numbers (your numbers!) - and move backwards. Here's how.

Marketing is an intricate puzzle of moving parts. And sometimes it's confusing to pinpoint the exact "problem" that needs fixed… Is it the ads or your funnel? In this episode, I'll help you troubleshoot!

Let's say your new funnel isn't converting yet - at least not in the way you'd planned. How long do you wait to re-strategize? I'm answering this question + more in this episode!

When will you start to see results with your ads? In this episode I'm detailing how we answer this question for our Hirsh Partners.

Warm + cold traffic convert differently. That doesn't mean your cold traffic funnel doesn't or won't work - it means you need to think about it differently!

I'm frustrated with the lack of high-quality options in marketing for growing businesses, so - to celebrate EPISODE 100 of the podcast, I'm introducing our brand new Performance Package! Tune in for details + how to apply.

I messed up a few months ago by ditching my own processes. And my company is still cleaning up my mess, plus paying to fix the mistake. Here's what happened + everything I learned not to do again.

I'm diving into a hot topic: the importance of value-first marketing. I've been preaching this message from the very start - but here's a little more nuance to what I'm saying.

In the increasingly saturated world of online courses + coaching programs, polarization is the only thing that works. But, YOU have to be clear about your bold message before your marketing can hit home for the right people.

Be careful signing a contract or making a purchase of anything with a "results guarantee" on the price tag - especially if it comes with a timeframe. That's likely a marketing ploy. Here's what to look for instead.

You have to be able to measure your marketing success - otherwise you don't have any! And that means, you have to know your numbers. In this episode, I'm helping you answer the question, "What defines successful marketing?"

I get a lot of questions about how I manage my time as the CEO of a growing company. So in this episode, I'm sharing the behind-the-scenes goal-setting process that keeps me on track.

I'm talking you through an in-depth example from one of my IGNITE students: If she wants to make $30K in revenue, what does that mean for her monthly ad spend?

This is a question I never thought to answer, but it's a common one: "When should I go evergreen with my funnel?" Heads up - it's not about making a certain number of sales first.

If you're following a proven webinar funnel strategy + your offer is solid, the problem with your funnel is likely (yes, I'm saying it again) - your messaging + the way you position your offer.

Until recently, I had only one touchpoint with my employees. In this episode, I'm detailing why this was a mistake + how I fixed it within a month.

Marketing should be an above-the-line expense. You should be intentionally investing in marketing every month. And here's what that means for my business.

If you have a crappy product or a broken funnel, ads can't help you - because ads can only amplify what's working already, not build your foundation.

You might track your retention rate, your refund rate, or your student success rate - but whatever your business, you have delivery metrics. And here's why you should be paying attention.

Our course launch was a mega success (we crushed our goals!) - and this episode is about HOW that happened + what you should prioritize in your own launch.

For virtual teams with virtual clients/customers: I'm sharing the relationship-building "to do's" we've mastered at Hirsh Marketing - with special attention to the details you can bring into your own business, service-based or not.

My team of 30+ is literally better than me. Can you honestly say that about the people you hire? If not, this episode is for you! (P.S. Doors to IGNITE are closing soon!)

There's a science behind marketing that works. And the reason you haven't figured it out yet is this: Until now, no one has offered a course like IGNITE. Go to IGNITEcourse.com to sign up today!

When you're ready to scale ads (or think you might be), tune into this episode for 3 strategies that led to one client's mega success - with tips for how to use CBO.

One of our clients recently spent less than $500 ad spend to make $100k+ in sales (that's 29,114% ROI)...in 3 days! Tune in to learn the details about what made these ads so successful.

The 3 most important things you need to do a.s.a.p. to create "true" influence right now. It's not about good luck, or best timing, or *magic.* There's strategy behind it that's accessible to YOU!

3 major takeaways gathered from our behind-the-scenes management of more than $12M ad spend annually, PLUS a special announcement.

A lot of people move through your funnel without purchasing, and too often, you forget about those people! In this episode, I'm sharing 2 flash sale strategies to capture anyone who doesn't buy the first time.

I used to say people need nurturing before they get on the phone with you. But now, we're testing 2 new strategies for marketing to high ticket sales that work even better!

You and I both know the KEY to success is focusing on one thing at a time, but how? It's all about bringing yourself back (again and again!) to your ONE priority. This isn't a one-and-done task on your to do list; it's a hard-earned habit you need to create right now.

Before you scale your funnel, you need to prove that it works! How? You might not like my answer.

Your customers are the foundation of your business, which means how you deliver your product or service can make or break your success - with current customers + future referrals!

Ads Manager Kristina details a new client account that witnessed $10 leads drop to $2... over a few months. Marketing will always work, but often, it takes time.

Social media marketing changes on the daily. In this episode, I'm sharing the TOP 3 ad types that are working really well right now, plus two things that are NOT working.

Everything you do + everything you make has a purpose. That's why we advise our clients to always, always, always consider the customer journey first. In episode 71 of The Hirsh Marketing Underground Podcast, I'm walking you through more of the details.

If you're launching for the first time (or if you're launching anything new) and you don't have tried and true data to pull from, this one's for you. In episode 70 of The Hirsh Marketing Underground Podcast, I'm taking you behind-the-scenes (again!) and talking all about "how to budget" without data.

If you're curious about how to use the data Facebook collects, in this episode I will provide all the clarity you need. Our Ads Manager, Vanessa, details some incredibly specific reports that Team Hirsh runs for our top-notch clients. This episode gets a little tech-y - but if you listen to the end, Vanessa shares a number of tools that will help you DIY!

If you have a good product or service, but your funnel isn't "working," or your ads aren't converting then this episode is for you. I'll be walking you through a few examples of "failed" marketing to explain why it doesn't work and the best "how to" moving forward.

I'm no longer the most important person in my company. I'm completely removed from the day-to-day of my business, which means my team members carry the load that I used to carry alone. Which also means they require the personal and professional development that I used to require, too That's why I've hired a bestselling author to mentor my leadership team, and if you're a 6- or 7-figure business owner, you're heading in this direction, too - so this episode is must-listen!

Re-targeting ads are a Team Hirsh *favorite* ad that we use for our clients because, if you do them right, they are less expensive and more effective! In this episode, I'm sharing the 2-step process we take when mapping out a funnel - including where + how to place retargeting ads.

I'm launching a course in June (it's been a while since I've done my own launch!) and in this episod I'm detailing how we worked backwards from the numbers to increase/prepare my warm audience beforehand, plus how you can implement the same strategy for your launch. This is basically a behind-the-scenes of The Hirsh Process in action so listen in for details you won't hear anywhere else!

In this episode we're joined by Team Hirsh Senior Strategist, Taylor, to answer a host of questions about Instagram story ads! You've probably noticed that Instagram stories are quickly becoming the *NEW* newsfeed, so tune into for some quick tips on how to get the most out of your Instagram!

You've likely noticed that Facebook's algorithm is now favoring meaningful and genuine interactions with its users (specifically likes, comments, and shares). But, what kind of reaction is best? How can ads receive organic reach, too? Tune into this episode for a brief summary of what's working (and what's not) with the recent algorithm changes.

In this episode, I'm detailing my transition from thinking about the day-to-day into thinking about my company as an "investor" (rather than a CEO) - which means I'm talking all about the most important internal report we've created, to date!