Embodied CEO

In this episode I'm detailing 3 ways Instagram stories ads work really well for our clients. HINT: These are things you can start doing today (before, during, or after your next launch) to amplify your marketing success!

People often ask me, "How does your Team create ad creative that converts? Can you share your template?" Now, if you've been following along with me for a hot minute you know… #1. TEMPLATES DON'T WORK. And #2. My team of experts is trained in the innovation of testing new creative - on the daily. And yes, you can do this, too! In this episode I'm sharing the "how to" of creating ad copy with strategy and INTUITION (i.e. you have to think like *your* Ideal Client, not mine!).

Facebook reporting of your results can be up to 30 percent off. And third party reporting services are often inaccurate, too - or at least frustrating, confusing, and expensive. This is why Team Hirsh has created an in-house solution for LONG-TERM reporting for our clients. And it's a process you can start using right now, too, because I'm revealing all the details inside this episode!

People are trained to ignore ads. (You, too, honestly.) Just like switching the TV channel or changing the radio station, people will simply scroll past anything that appears like an ad on Facebook or Instagram. ...Unless you utilize this Team Hirsh HACK.

How far in advance do you plan for a launch? And what do you do during the "pre-launch" period? Let me tell you this: What you do + how you show up in the months before your big launch will make or break your results. (I'm talking about the lessons learned from some mega influencers we work with.)

*Today's topic is controversial (and it's different from my usual marketing advice).* Here's the truth: Building an online empire is hard work. Selling a digital product requires your time AND money. (Yes, you read that right.) In this episode, I'm challenging every single business owner who says, "It's easy! Just follow these 5 steps!" because I want you to know the REALITY before you begin.

*SPECIAL GUEST EPISODE* Wanna get to know Team Hirsh a little better? I'm so excited to introduce the genius behind some of our biggest client accounts - Senior Strategist, Roger. In this episode, Roger explains the NEW testing phase we've added to our clients' ad campaigns. It's called Sandbox Testing, because this phase lets us play with ad copy before the full launch.

There's a lot of misinformation out there (I know, because I hear the stories of overwhelm + failure all the time). So in this episode, I'm clearing up the confusion about the number of funnels you need to succeed, plus what to include and where to start building your Value Ladder.

Yes, webinars work - but not for everyone. The better question is - Will a webinar work for YOU? In this episode, I'm answering the ever-prominent questions, "Do webinars still work?" and "How do I know whether a webinar will work for me?" I'm walking you through the 4 most important questions to ask BEFORE you jump into marketing your next offering.

In this episode I'm talking about the difference between marketing ONE webinar funnel and marketing your whole business. I'm challenging the "bro marketing" mentality that says your one funnel is the single answer to your million dollar dreams. (My opinion: If you're in business for real, it's definitely NOT.)

My Team is well-known for ads that convert, but in this episode - I'm talking about our SECRET to why: Team Hirsh includes a full-house creative team! Copywriters, graphic designers, and a Creative Director whose superpower is whittling away at the description of your ICA until we know exactly the pain points + how you can help.

In this episode, I'm detailing the importance of customized marketing strategy in a busy marketplace. I'm asking the questions, "What can you do differently? What can you do to stand out? How can you leverage YOUR personality?"

*SPECIAL GUEST EPISODE* with Maria, our Director of Strategy. One of our newer clients had huge success in his first week working with us (think $4k in sales.. before ads!) all because of the customized strategy that our Director of Strategy, Maria, put together in their first call. So I brought her on in this episode to take us behind-the-scenes on how we set our new clients up for success.

I'm creating a boutique marketing experience for every business owner who works with my team - even though we have 75+ clients! Wanna know how we do it? It's all about the people I hire. And today I'm sharing the genius behind a hiring process that brings me the best of the best in ads managers and more.

Facebook ads are the entrance into your funnel, right? Meaning, they're not the whole strategy start to finish. On today's episode, I'm taking you through a case study in failed marketing (i.e. the silo effect that happens when one company runs ads and another writes the copy.. and nobody knows the strategy).

"I don't want to be spammy and give a deadline." I hear this time and again from potential partners, and.. I totally get that! I don't want you to be inauthentic or scam your followers either. But, scarcity and urgency in your marketing is crucial. The KEY here is this: You can do it without being "spammy." And I can show you how. In this episode, I'm walking you through the differences between spammy marketing and REAL, intentional, necessary urgency in your online offers (specifically, digital products).

You've done the work to get the right people signed up for your webinar. They watched or they didn't - but now they're on your list! What's next? How can you build up that ROI. On this episode I'm sharing the genius strategy behind our automated 90-day nurture sequence that happens AFTER the webinar ends. (This strategy has proven to increase sales by 15-25 percent for our clients!)

What separates million-dollar business owners from the rest? I've got insider knowledge on 75+ influencers in this space, and I can tell you - it's not what you think. They're not crazy successful because they have the best funnel, or the best team, or the most money to start with. They're successful because they *think* differently. On today's episode I'm sharing the top 5 qualities I see in our million dollar clients (and BONUS: Each of these is something you can start doing today!).

Welcome to 2019! In our first episode of the new year, I'm sharing my predictions for what will (and won't) work with digital marketing this year, in the age of hesitant buyers + a saturated marketplace.

It can be really tricky to scale ads quickly enough, especially during a live launch. And here's the thing: There's a right way and a wrong way. (If you've ever run ads and had an UNsuccessful day one, you know this well! Every day after is harder and harder to catch up.) This episode is all about the ART of scaling. I'm sharing my team's tips + tricks for scaling ads quickly (i.e. during a 3- or 7-day live launch).

The entrepreneur curse that kills your marketing? Those 10,000 new ideas that steal your focus. Now, hear me out: You're an entrepreneur, a visionary. Your ideas keep you afloat. But, if you try to make happen every single one, your business will fail. This episode is all about how to achieve the FOCUS required to reach the level of success you want.

If you've got a webinar that leads to a high-ticket program, coaching or services, we've got the funnel HACK that will increase your sales (by 5-10 percent!). It's no secret that webinar show up rates are on the decline. That doesn't mean, though, that people don't want or need your high-ticket item! It means they don't have time to wait for your sales pitch.

If you're running ads to a webinar, your primary goal is to increase webinar attendance, right? That's where your sales come from - the people who actually show up and hear what you say. Today on the podcast we're talking about the 4 most effective ads to increase attendance before and sales after the webinar.

I'm closing the doors to new partners on December 21 (until early next year). That's almost unheard of in the marketing world, but it's a decision you should consider, too. A lot of digital marketers are really good at selling their product or service. But the more they sell and the faster they scale, the harder it becomes to *successfully* DELIVER to clients + customers.

Hirsh Marketing is making a huge pivot from "ads agency," because we're MORE than an agency (and always have been). In fact, we're shifting our language to reflect a movement toward ANTI-agency. And today's episode is all about why.

Instagram is where it's happening lately. But, not everyone is leveraging this for their marketing strategy - and even fewer people are doing this well. (Take a scroll through IG, and you'll see what I mean.) In this episode, I'm talking about the basics of marketing on Instagram.

You've heard me say it before: One of my biggest pet peeves with other ads agencies is their narrow-minded focus. Too many marketers look at Facebook ads manager as your only measure of "success," but that's an incomplete picture! In this episode, I'm talking about how you can adapt the Hirsh Marketing tracking system that takes a holistic view of your customer journey and makes our clients more money!

You have 901 ideas for your business (or worse, you have more than one business). Once you begin one thing, you start another, and another. But what if I told you that's what's keeping you from hitting your goals? What if your inability to pick just ONE thing is the reason you can't reach that next-level success?

Don't ditch your latest product or service, only because your ads aren't converting to sales! What if it has nothing to do with your offer and everything to do with how you talk about it? Or who sees it? In this episode I'm taking you through the step-by-step process for what to pay attention to in your marketing and your funnels. There are 3 factors; I'm diving into them in order of importance (and pssst… changing your offer is the very last one!).

Will your ad costs go up during the holidays? Should you just TURN OFF ads for November/December? My answer is yes and no. In this episode I'm talking all about what to do with your ads during the holiday season.

How do you know when you're ready to hire out ads? And do you hire one ads manager, or work with an agency, or create an in-house marketing team? In this episode, I'm breaking down the details of each, to help you compare your options.

You know the holidays are a momentous time for business - but there are a few keys to successful promotions that sell. This podcast is all about how to set yourself up for success with a marketing plan fit for the holidays.

Running ads is not rocket science. The hard part is growing a team to manage results as you're scaling your business without dropping the ball. This is where an agency comes in, and a lot of talented, intelligent people have tried and failed to start and grow their own ads agencies. The key to your success happens behind-the-scenes with SYSTEMS and structures. And in this episode I'm giving you an inside look at the systems we have in place for training new ads managers.

In this episode we're defining the main differences between challenge + webinar funnels, offering examples for when you might use both, and asking the questions you need to answer before you begin.

In this episode you'll hear examples of some successful funnel and ad strategies and why they probably WON'T work for you and your ideal client. You'll learn: The KEY difference between B2B + B2C marketing (and why it really, really matters) Why Russell Brunson's strategy isn't working for you And how customizing your funnel can lead to more $$ Forget cookie cutter marketing. What do your people need before you ask for the sale? Listen to this episode to find out!

On this episode of the podcast I'm explaining two ways of scaling your ads. Vertical scaling is what you're already familiar with. It's the more, more, more method: adding to something that's already working. Horizontal scaling requires a little more creativity, but it allows you to scale FASTER without adding "more" (or messing with your optimization). This is changing our client accounts like crazy! Let me show you how.

You're looking for an easy, cheap Facebook ad that's crazy effective, right? (I hear that request so often in the online space!) Well, here it is. In this episode, I'm sharing the secrets behind one of our client ads that made $1 million from $1,100 ad spend! (Yup, you read that right.) This is our highest ROI to date, and it comes from… wait for it… Abandoned Cart Ads.

In this episode I'm sharing a Team Hirsh philosophy: It's less about IF your ad will be successful and more about WHEN. Before you shut down a campaign that's not working, I want you to ask, "Have I done everything I can to make it better?" And to help you out, I'm sharing the step-by-step process my ads managers go through to troubleshoot our clients' ad campaigns!

Wanna know the KEY difference between successful businesses and ones that fail right out the gate? A lot people don't understand this, even though they've heard it before (you might even preach this to other people!). You see, there's a lot of talk in digital marketing about the "overnight success," but what we don't hear about (because it's not always pretty) is how to grow a successful business for years afterward.

Data reports don't have to be scary! And actually, they're vital to the successful growth of your business. Data is the end-all-be-all for making decisions with your marketing. In this episode, I'm walking you through all the data Team Hirsh tracks weekly for our clients. You'll learn exactly what you should be tracking every week with ads, the difference between banked and booked sales, plus how to record your actual profit and make decisions moving forward.

Planning a live launch for a new offering? Every second of a live launch is super crucial so this episode is for you. I'm diving deep into an example ad campaign created for a beta course - and we're optimizing results by avoiding the 3 most common mistakes people make with ad campaigns. In just one day, we decreased cost per lead by 75% (think: You were paying $15 per lead, now you're paying less than $3!) with just a few simple changes to optimize conversion rates!

Data reports don't have to be scary! And actually, they're vital to the successful growth of your business. Data is the end-all-be-all for making decisions with your marketing. In this episode, I'm walking you through all the data Team Hirsh tracks weekly for our clients. You'll learn exactly what you should be tracking every week with ads, the difference between banked and booked sales, plus how to record your actual profit and make decisions moving forward. Our data reporting is actually pretty basic, but it can make or break your ads strategy. Listen to this episode for all the details!

You've heard me say this before: Facebook Live video is a crucial marketing tool for your business. And if you're not already, you should be going live once a week - regardless of whether you're just getting started with your marketing or you've been running ads for years! In this episode, you'll learn why you should regularly go live on Facebook (regardless of the number of live viewers!), why this only works on your business page (and not your personal or group pages), and the KEY to tracking video engagement inside the ads manager (do 3 second video views really matter?). If you've been avoiding going live (or if you're not promoting your live content), because you're wondering if it's worth it - I break down all your Facebook Live FAQs in this episode!

Ready to have your mind blown? In this episode, I'm sharing our SECRET step-by-step process to creating webinar funnels! Team Hirsh is all about retargeting ads for our clients because they're cheap and effective. Learn how to perfect your own webinar funnels by using retargeting that speaks to your audience based on the actions they've taken and the objections they have. If you use webinars in your marketing strategy, this episode is a Must-Listen. Get ready to take some notes!

In this episode, I explain what The Hirsh Team does differently than any other ads agency or third party software out there: manual, daily tracking for your Facebook Ads! Join me as I go behind-the-scenes to explain the 6 things you should be tracking every day and why you shouldn't just look at Facebook's ads manager (or blindly trust a third party software). Trust me when I say, it's not really that complicated - but this kind of tracking can make or break your ROI and is vital to your ads success.

How do you leverage sales ads during a live launch? This episode is packed with value! Learn the keys to running successful sales ads during a live launch, why they are so important and how to be successful without spending a ton of money. If you're running a live launch soon, you don't want to miss this episode!

What is the golden ticket to making ads successful no matter what? In this episode, you will get the inside scoop: we dive into case studies and talk about real results to answer this question.

Here we take a look at your customer's journey as a whole as we cover the FIFTH step of The Hirsh Process, which is Scaling and Optimizing. Dive deep into customer data, ad optimization and more. Gain confidence and learn why this step is so important and should not be skipped.

You've got your customer journey down, your ads and funnel are working up until this point - and now it's time for the sales… How can you connect with your audience based on the actions they take after you make your pitch? Today we going to dive into another one of my favorite steps, STEP FOUR: Make Money. Learn how to design your funnel and create ads that will make you money - if you are launching webinars, you definitely don't want to miss this episode!

In today's episode, we are going to discuss STEP THREE of The Hirsh Process: Lead Generation. Find out how our process for creating a lead generation strategy is different from anything else out there and how to leverage valuable content like webinars, quizzes, challenges, etc. to set yourself up for more conversion, more influence and more impact.