Embodied CEO

In today's episode, I'm sharing with you the 5 things that could be holding back your Facebook ads success. From my Ignite students, to my clients, to my colleagues, I've been able to see behind the scenes from a lot of businesses at a lot of different levels offering a lot of different offers. Through that, I've noticed that there are some consistent themes as to what generally holds people back from finding success with their ads, and the successful strategies that generate results. I figured the best thing I could do would be to share these insights with you in a podcast episode, so grab your ear buds and tune in to learn more about what might be holding you back from success!

In today's episode, I'm sharing real and raw behind the scenes of my most recent live launch for my signature course, Ignite. To be completely transparent with you, part of my strategy for the launch was to sell the course on a webinar… and it converted at 0%. That has NEVER happened to me before. And I could keep "failures" like this from you and pretend like there were no bumps in the road during the launch, but that's not the truth. My team and I pivoted our strategy on the fly and we were able to turn things around completely during my encore webinar so that we not only broke even, but were profitable with the launch. I'm sharing every single detail with you guys, from the strategy we used from the launch, what worked and what didn't, a break down of our stats and numbers, and the key takeaways that I learned from this experience. Tune in for a totally honest behind the scenes breakdown of my launch!

In today's episode, I share the behind the scenes of a report my team and I put together that analyzes each of our customer's journeys throughout the year. We looked at when they initially joined our list, how they got on our list, how long they were on the list before they bought, were they warm or cold, and their average customer value. I believe that this data is extremely valuable to pull at the end of each year because it will guide the way you are going to direct your team next year, and the way you're going to use your company's resources and money to be more effective and get more results. I guarantee that if you create a similar report for your business and critically analyze your results to drive your decisions in 2021, you will be much more profitable. Tune in to learn more about how my team put together our report, the data you should be tracking, and what it all means for your business!

In today's episode, I'm sharing with you eight of my top marketing predictions for 2021. Marketing is constantly evolving, and what might have brought you success in 2020 may not necessarily still be relevant next year. Tune in for my predictions that I've based on trends I've noticed as we are finishing out Q4 and what I believe will set people apart and generate the most success next year.

In today's episode, I'm sharing some of my team's top strategies on how to maximize and leverage your paid ad leads from a new resource that I just created for our clients. A core value of mine is leveraging paid ads for your business in a holistic way, not by only doing organic marketing, not by only doing paid ads, not just through affiliates. That's why first I dive into four strategies that you can implement organically to support your paid ads, and then I dive into three strategies for maximizing the leads you get with your ads to make more money. You've already paid to acquire your leads, tune in to today's episode to learn more to maximize and leverage them!

In today's episode, I'm diving into all the behind the scenes of my recent CEO week. I believe that it is so critical for us as CEO's and entrepreneurs to take time off to not only recalibrate, but to protect ourselves from the stress that our roles entail. I'm sharing all the juicy details from how I structured this time "off," the impact it had on my mindset and my vision for my business, and some of the key takeaways I learned from being intentional with it. Be sure to tune in to learn more about the importance of taking time off and how to be a visionary leader for your team.

In today's episode, I'm sharing 5 launch strategies that will drastically multiply your launch results. These are the exact strategies that I just used during my highly profitable Ignite launch that helped my team move the needle forward most. Some of these are strategies we've seen our clients use in their six and seven figure launches that we've built upon and expanded, and some are completely new strategies that have never been executed in the way that we did before. If you live launch, you NEED to tune in to this episode to uncover the hot new and proven marketing strategies that will up-level and amplify the success of your launch.

In this episode, I'm sharing my secrets on how to successfully leverage the holidays for your marketing and ads. There is so much opportunity to really lean into and capitalize on your warm audience for Black Friday and in December going into the New Year, if done strategically. Tune in for more on my best marketing practices for the holiday season and the biggest mistakes to avoid if you want to end 2020 with a bang.

In this episode, I'm diving into everything you need to know about running ads in Q4 from the impacts of the election, the upcoming holidays, and where you want to see your business go in 2021. Many people see ad costs go up in Q4 and are quick to decide that means they should pause their ads. That is not the case. Even if costs are higher, you can still be profitable. Your audience still needs you. So you have to continue to show up, not give up. Tune in to learn more about what to expect with Q4 and how you can pivot to still find success.

In this episode, I'm showing you how to successfully market your small priced digital products and offers so that you are profitable. If you're not, that isn't a sign to throw your whole offer a way, it's a chance to adjust and pivot. I'm sharing with you a number of strategies you can implement if your small priced digital product isn't profitable right now, including how to get your cost per lead down, how to increase your average cart value, and how to tie it all in cohesively with your marketing strategy. Tune in to learn more!

In today's episode, I'm discussing a common theme I've noticed during the course of my latest launch - which is that you don't need more information, you need to execute. All of the answers you need to figure out your marketing are available everywhere you look, but even though people have the answers, they're afraid to take action because they don't want to fail. You'll never make progress if you don't take the first step. I've got a challenge I want you to take to help you get clear on what you want to execute for Q4, tune in to find out more!

In this episode, I'm teaching you three pro-level strategies that will ensure your ads always hit peak performance and maximum ROI. What exactly are those strategies? First, I'm teach you the #1 foundational strategy you must have in place FIRST, before you ever even think about running an ad. Next, I walk you through how you can calculate your ad budget based on your sales goals. Finally, I let you in on my team's analysis system that you can use to track your metrics, understand what they mean, and how to know when and where you need to pivot if you aren't hitting your goals. Tune in if you're ready to have a marketing and Facebook ad strategy that you understand, you're confident in and you can see your business numbers growing as a result of that strategy!

In this episode, I'm explaining what buying data really means. One of my core beliefs is that if you aren't willing to invest in your marketing in some capacity, whether it's paid ads, building a funnel, organic marketing, etc., then you are leaving money on the table and your business isn't going to grow. Buying data is an investment that you make in your marketing that allows you to get the intel you need to drive your future decisions that will help you grow. Tune in to learn more about how buying data can impact your business, no matter what level you are at right now.

In today's episode, I'm showing you why boosted posts are NOT a legitimate or sustainable marketing strategy. I've seen way too many people throw money at an ad, cross their fingers and hope for the best, and then simply shut the ad off or let it go stagnant when it doesn't produce the results they want. They do that because they have no idea what the next steps they should be taking are. If you have a clear launch plan and system in place, that should never happen. Tune in to find out how to ditch your boosted posts and build an intentional marketing strategy instead.

In today's episode, I'm discussing the importance of customizing your offer and strategy for your ideal customer. Marketing can be overwhelming, and this leads many people to seek out templates and cookie-cutter strategies that were made for someone else's business. While those strategies may have worked for someone else, their business, offer, funnel, and audience is not the same as your own, and more likely than not, won't produce the same results for you. Tune in to today's episode to find out why you need to ditch the templates and start customizing your offer and strategy for your ideal customer to truly have massive marketing success.

In this episode, I'm shedding light on the biggest marketing roadblock that stops so many people in their tracks. After speaking with so many of my clients, my students, my colleagues, etc., I've released the one thing that hangs up 90% of people in their marketing is their messaging. More often than not, the problem is that they aren't going deep enough in their messaging because they aren't clear on who their ideal customer is - which means their copy simply isn't engaging enough to connect. Tune in to today's episode to learn more about this roadblock and what changes you can make in your marketing to never run into it again!

In today's episode I'm uncovering three of the biggest mistakes people make in their marketing. Hint: they involve your audience, the strategy you're utilizing, and how you're planning your ads. If you can't seem to get your marketing to work no matter what you try, I bet it's because you're making one (or all) of these mistakes. Tune in to find out what to avoid in your marketing so that you can finally start on the path to having a successful strategy!

In today's episode, I'm walking you through the exact process my team follows to determine when it's time to either optimize or scale our ads. Marketing is an ever evolving process, and you're never truly "done." Even if your ads are doing well, there's always room to improve! Tune in to learn how to easily identify when it's time to scale and optimize your ads so you can turbo boost your ROI.

In this episode, I'm giving you a behind the scenes look into the strategy that has been used for every single multi-million dollar launch that I've ever been a part of. The reason why the biggest names in the game are using this strategy is because it works, every single time. I'll be teaching you how to maximize a live launch with a pre-launch by walking you through exactly how I've done it for my own business. If you're ready to knock your next live launch out of the water, be sure to tune in!

In this episode, I'm sharing five tips on how to maximize your sales and retargeting. When done right, these ads can generate thousands, and even millions of dollars in return on your ad spend. If you're ready to increase your sales conversions and make bank, tune in today's episode to learn my exact process for doing so and the fatal mistakes you must avoid.

In today's episode, I'm showing you exactly how to diagnose your biggest marketing and business problems. It's not rocket science. All you have to do is bring it back to the basics, know your numbers, and set aside time to implement the necessary changes. Be sure to tune in if you're ready to stop feeling overwhelmed and frustrated and shift into action to finally solve the problems that are plaguing you.

In today's episode, I'm sharing nine strategies to nurture your leads so you get more sales. Generating leads is only half the battle. Once they're in your funnel, you have to continuously nurture them with valuable content that build authority and trust. Otherwise, they'll just be sitting there not taking action, and you'll have wasted all of the money it took you to get them. Tune in if you're ready to stop leaving money on the table and start skyrocketing your sales by simply sending out a couple of strategic emails!

In this episode, I'm getting really candid about the challenges I've been faced with lately in my business. When you're a leader going through hardships you can either choose to run away from it and give up, or you can embrace the uncomfortable and choose to learn from it and better yourself. I'm choosing option number two. Tune in to learn how I'm finding opportunity in chaos and stress.

In this episode, we're diving into my top strategies for maximizing your lead generation. Not only do I discuss tips for generating and nurturing leads to get them to convert, I also cover how much of your ad spend you should dedicate to lead generation, and the biggest mistakes people make when it comes to lead generation and how to avoid them. Be sure to tune in!

In this episode I'm giving you a behind-the-scenes look into the success of our pop-up podcast series. I tried something that had never been done before, and it definitely paid off. We generated almost $40k in revenue and had a 507% return on investment. Tune in to learn how we executed the series and how you can implement something like this in your business!

In this episode I'm sharing my top five ways to get the most results with your marketing. There are so many areas people consistently mess up and make mistakes that stifle their marketing potential. Tune in to learn how to avoid those mistakes and what actions you can start taking today to maximize your results.

In this episode I'm answering a highly debated question: do you have to sell your product organically before running ads? Some say yes, I say no. The truth is, it's different for each individual person, and there are a variety of factors that determine whether or not you're ready for ads besides the number of products you've sold organically. Tune in to find out how to know if YOU are truly ready for ads.

In today's episode, we're talking about followers. Not just how to gain a bunch of them, but how to gain ones that truly believe in you and your business. Selling becomes a piece of cake once you start to acquire a following of people who trust you. Tune in to learn what strategies you can start implementing in your marketing today to attract these kinds of followers.

In this episode, I'm walking you through Team Hirsh's exact process on what to do if your ads aren't converting. First you must do quality control, then check the copy and creative, then test different audiences, and finally analyze the offer itself. Tune in to learn how we tackle each of these steps and the mistakes you need to avoid making.

In this episode, I answer every marketers most dreaded question when their ads aren't working: is the offer your problem? More often than not, the problem doesn't lie in your strategy, your funnel, or how you've set up your ad. Instead, it's usually that your messaging and positioning of your offer is off, or that there are issues with the offer itself. Tune in to learn how to diagnose whether your not your offer is the problem and what you can do to improve it.

In this episode, I provide you with my secret sauce strategies on how to make your brand/business stand out from your competition. In an online space that is only getting more crowded by the second, it is crucial for our success as entrepreneurs to attract the eyes of our potential customers/clients. Tune in to learn what you can do to show up louder and bolder than everyone else.

In this episode, I'm taking it back to the basics of creating a solid marketing foundation. I walk you through step two of The Hirsh Process: Strategize, and explain why you need to be clear on your ideal customer, your offer and your messaging, and your marketing goals. Tune in to learn how to create a marketing foundation that will set you up for success with your ads.

In this episode, I'm speaking to the importance of "top of mind" marketing. If you're not the first person your audience thinks of when they decide they need what others in your industry are offering, they're probably going to choose your competitors. Tune in to learn how you can strategically market your business so that you are always top of mind for your audience.

In this episode, I'm breaking down the three conceptual keys you MUST have in place before you're ready to start running ads. If you don't have the proper foundation in place, if your funnel is broken, if your messaging is off, if your offer isn't good, ads will only amplify that. Tune in to learn how to make sure you have the proper foundation in place to successfully run ads.

In today's episode I'm talking about the business lessons nobody will tell you about. These are lessons that I had to learn on my own - the hard way. I know that being transparent about the struggles I've faced as a CEO will help out my fellow entrepreneurs who are struggling right now. So if you want to know more about the biggest business lessons I've learned that will help you if you're going through a rough patch, be sure to tune in.

In this episode, I'm talking about, you guessed it, numbers! That's because when it comes to marketing, the answer to your problems almost always lie in the numbers. From setting your goals, to tracking your data, to analyzing your results I'm diving deep into all things numbers. Tune in if you're ready to shift out of your fear of numbers and learn how to make sense of them.

In this episode, I'm breaking down the two different types of ad budgets: testing budgets, and scaling and optimizing budgets. It's critical to make sure that you're not just using both types of budgets, but that you're using them both correctly. Tune in to learn more about how to set these budgets up, how much money you should allocate towards them, and how to interpret your results.

Today's episode is all about how to create ascension within your products. AKA, how to position your funnels in order to drive your buyers through them and ultimately convert into a client. I lay out how I've done this step-by-step with my own signature course, Ignite, and the strategies I've implemented within the course that easily gets my students to convert into buyers. Tune in to learn how you can implement these strategies in your own products and courses!

In this episode I'm talking about what the impacts of the current economy mean for your ads and high ticket sales - right now. I predict what trends I think will set marketers up for success not only now, but for the months to come. If you're just trying to wait things out, you're going to fall FAR behind - but those who pivot and adjust now will be able to make it through. Tune in to learn more!

In this episode I'm diving into the hottest strategy right now that, when done right, will pay for your ad spend. The strategy? Creating a self-liquidating offer that does exactly what the name implies - it liquidates the ad costs to pay for the leads and drives them to higher priced and leveled products and services. I've noticed a lot of people are making the same mistakes and messing up with these - tune in to make sure you know how to leverage your SLO correctly!

Getting your audience and leads to take action is every entrepreneur's and business owner's goal, but getting them to actually do it isn't always so easy. Well, I should say it's not easy if you don't know the right strategies to drive them to take action.So what CAN you do? I know two surefire ways to make sure your audience and leads go from passive bystanders to action takers, and I'm letting you in on my secrets in today's episode of The Hirsh Marketing Underground Podcast.

Here's a question you might never have asked yourself: are you an influencer, or an influential entrepreneur? Now traditionally, many of my clients fall into what most people would consider to be an "influencer," but really, I think they should be called an "influential entrepreneur." In today's episode of The Hirsh Marketing Underground Podcast I'm discussing and defining the differences between the two, and explaining how they affect your social media marketing strategy in the long game.

In this episode of The Hirsh Marketing Underground Podcast I'm diving in to my five keys to massive marketing success. These are essential foundational keys that you must continually prioritize in order to achieve success, no matter where you are in your marketing. Even if you're successful right now, it's always good to remind yourself of these keys and keep them in the forefront of your mind, because I guarantee as you're listening you'll be like "Man, you know what? I forgot about that!" For complete show notes, visit - www.hirshmarketing.com/podcast-episode-194

"How do I reach more of my target audience?" Creating goal-breaking ads and reaching your perfect audience are NOT the result of using any special 'ninja' targeting strategies. It *surprise, surprise* all comes down to using a process and following a system that leads to you truly understanding the audience you're trying to attract. First, you have to get clear on who your target audience is, and really dig deep. Once you have that figured out, you have to build a solid foundation for your targeting and messaging. I'm sharing my ultimate strategies on how to do just that in today's episode of The Hirsh Marketing Underground Podcast. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-193

Today I'm diving into a topic that is priceless and will change your life, change your business and make marketing (and selling!) easier forever. If you care about your business you must prioritize visibility. There is one major thing you have to do in order to do this: CREATE VALUABLE CONTENT. I repeat: CREATE VALUABLE CONTENT. I guarantee that committing to creating consistent and valuable content will not only improve your marketing, but also lead to positive growth in your business AND gain you a loyal audience who will stick with you through the thick and thin. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-192

Today, I'm going to talk about a difficult scenario: What to do when your leads aren't converting to buyers. If you're in this situation, don't run or feel bad! This is a very common problem with very tangible solutions. In this episode, I'm sharing the four main reasons why your leads are not converting and why the last thing you should do is just throw your hands up and say, "this isn't working!" For complete show notes, visit - www.hirshmarketing.com/podcast-episode-191

Hate to break it to you, but you can't just let your Facebook ads sit for months and months and expect them to magically "work". Scaling doesn't come easy... but it also doesn't have to be this scary and mysterious process! So if you're in a position where you're trying to increase not just your ad spend, but also your revenue from ads, then this podcast is for you. In this episode I'm going to lay out the FOUR MOST COMMON MISTAKES I see people make when scaling ads + what you can do to avoid them ... and make scaling less scary! For complete show notes, visit - www.hirshmarketing.com/podcast-episode-190

Today I want to talk through the purpose of lower ticket offers because lately I've been seeing a lot of success with what we call "SLO" or self liquidating offer funnels. This success didn't just pop out of thin air… My team implemented specific strategies from the start in order to make our lower ticket offers profitable in the long run. Why is it so important to invest this energy into your SLOs? Because you're either making or breaking your customer's trust when they purchase them!! In this episode of I'm going to go over: Why you should over-deliver with your low ticket offers The steps you can take to make your offers more profitable Exactly what you should avoid when working with SLOs For complete show notes, visit - www.hirshmarketing.com/podcast-episode-189

A very common marketing question I get is, "When will I see results?" Are we talking a year? A month? Six months? I think it's safe to say that when it comes to marketing, most people don't want to play the long game. Why should they? Playing the waiting game can be nerve wracking because of the uncertainty that comes with it. Because like with most things, there's not one right answer... … but what I am certain about is this, the long game shouldn't be dreaded! In today's episode I'm going to break down different scenarios that could happen during your first 90 days running ads to a new funnel or offer along with: Why mindset matters Volume vs Quality How to improve your targeting For complete show notes, visit - www.hirshmarketing.com/podcast-episode-188

This is a common marketing question new + experienced business owners ask: When Do I Increase My Ad Spend? It's a bit more complicated than "Increase your ad spend when..." In this episode, I'm walking you through: When you should increase your ad spend How much you should be spending Which numbers you need to track through the entire scaling process I'll also go over the #1 mistake I see people make when budgeting for ad spend and how you can avoid it! For complete show notes, visit - www.hirshmarketing.com/podcast-episode-187