Embodied CEO

In this episode, I'm breaking down the three conceptual keys you MUST have in place before you're ready to start running ads. If you don't have the proper foundation in place, if your funnel is broken, if your messaging is off, if your offer isn't good, ads will only amplify that. Tune in to learn how to make sure you have the proper foundation in place to successfully run ads.

In today's episode I'm talking about the business lessons nobody will tell you about. These are lessons that I had to learn on my own - the hard way. I know that being transparent about the struggles I've faced as a CEO will help out my fellow entrepreneurs who are struggling right now. So if you want to know more about the biggest business lessons I've learned that will help you if you're going through a rough patch, be sure to tune in.

In this episode, I'm talking about, you guessed it, numbers! That's because when it comes to marketing, the answer to your problems almost always lie in the numbers. From setting your goals, to tracking your data, to analyzing your results I'm diving deep into all things numbers. Tune in if you're ready to shift out of your fear of numbers and learn how to make sense of them.

In this episode, I'm breaking down the two different types of ad budgets: testing budgets, and scaling and optimizing budgets. It's critical to make sure that you're not just using both types of budgets, but that you're using them both correctly. Tune in to learn more about how to set these budgets up, how much money you should allocate towards them, and how to interpret your results.

Today's episode is all about how to create ascension within your products. AKA, how to position your funnels in order to drive your buyers through them and ultimately convert into a client. I lay out how I've done this step-by-step with my own signature course, Ignite, and the strategies I've implemented within the course that easily gets my students to convert into buyers. Tune in to learn how you can implement these strategies in your own products and courses!

In this episode I'm talking about what the impacts of the current economy mean for your ads and high ticket sales - right now. I predict what trends I think will set marketers up for success not only now, but for the months to come. If you're just trying to wait things out, you're going to fall FAR behind - but those who pivot and adjust now will be able to make it through. Tune in to learn more!

In this episode I'm diving into the hottest strategy right now that, when done right, will pay for your ad spend. The strategy? Creating a self-liquidating offer that does exactly what the name implies - it liquidates the ad costs to pay for the leads and drives them to higher priced and leveled products and services. I've noticed a lot of people are making the same mistakes and messing up with these - tune in to make sure you know how to leverage your SLO correctly!

Getting your audience and leads to take action is every entrepreneur's and business owner's goal, but getting them to actually do it isn't always so easy. Well, I should say it's not easy if you don't know the right strategies to drive them to take action.So what CAN you do? I know two surefire ways to make sure your audience and leads go from passive bystanders to action takers, and I'm letting you in on my secrets in today's episode of The Hirsh Marketing Underground Podcast.

Here's a question you might never have asked yourself: are you an influencer, or an influential entrepreneur? Now traditionally, many of my clients fall into what most people would consider to be an "influencer," but really, I think they should be called an "influential entrepreneur." In today's episode of The Hirsh Marketing Underground Podcast I'm discussing and defining the differences between the two, and explaining how they affect your social media marketing strategy in the long game.

In this episode of The Hirsh Marketing Underground Podcast I'm diving in to my five keys to massive marketing success. These are essential foundational keys that you must continually prioritize in order to achieve success, no matter where you are in your marketing. Even if you're successful right now, it's always good to remind yourself of these keys and keep them in the forefront of your mind, because I guarantee as you're listening you'll be like "Man, you know what? I forgot about that!" For complete show notes, visit - www.hirshmarketing.com/podcast-episode-194

"How do I reach more of my target audience?" Creating goal-breaking ads and reaching your perfect audience are NOT the result of using any special 'ninja' targeting strategies. It *surprise, surprise* all comes down to using a process and following a system that leads to you truly understanding the audience you're trying to attract. First, you have to get clear on who your target audience is, and really dig deep. Once you have that figured out, you have to build a solid foundation for your targeting and messaging. I'm sharing my ultimate strategies on how to do just that in today's episode of The Hirsh Marketing Underground Podcast. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-193

Today I'm diving into a topic that is priceless and will change your life, change your business and make marketing (and selling!) easier forever. If you care about your business you must prioritize visibility. There is one major thing you have to do in order to do this: CREATE VALUABLE CONTENT. I repeat: CREATE VALUABLE CONTENT. I guarantee that committing to creating consistent and valuable content will not only improve your marketing, but also lead to positive growth in your business AND gain you a loyal audience who will stick with you through the thick and thin. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-192

Today, I'm going to talk about a difficult scenario: What to do when your leads aren't converting to buyers. If you're in this situation, don't run or feel bad! This is a very common problem with very tangible solutions. In this episode, I'm sharing the four main reasons why your leads are not converting and why the last thing you should do is just throw your hands up and say, "this isn't working!" For complete show notes, visit - www.hirshmarketing.com/podcast-episode-191

Hate to break it to you, but you can't just let your Facebook ads sit for months and months and expect them to magically "work". Scaling doesn't come easy... but it also doesn't have to be this scary and mysterious process! So if you're in a position where you're trying to increase not just your ad spend, but also your revenue from ads, then this podcast is for you. In this episode I'm going to lay out the FOUR MOST COMMON MISTAKES I see people make when scaling ads + what you can do to avoid them ... and make scaling less scary! For complete show notes, visit - www.hirshmarketing.com/podcast-episode-190

Today I want to talk through the purpose of lower ticket offers because lately I've been seeing a lot of success with what we call "SLO" or self liquidating offer funnels. This success didn't just pop out of thin air… My team implemented specific strategies from the start in order to make our lower ticket offers profitable in the long run. Why is it so important to invest this energy into your SLOs? Because you're either making or breaking your customer's trust when they purchase them!! In this episode of I'm going to go over: Why you should over-deliver with your low ticket offers The steps you can take to make your offers more profitable Exactly what you should avoid when working with SLOs For complete show notes, visit - www.hirshmarketing.com/podcast-episode-189

A very common marketing question I get is, "When will I see results?" Are we talking a year? A month? Six months? I think it's safe to say that when it comes to marketing, most people don't want to play the long game. Why should they? Playing the waiting game can be nerve wracking because of the uncertainty that comes with it. Because like with most things, there's not one right answer... … but what I am certain about is this, the long game shouldn't be dreaded! In today's episode I'm going to break down different scenarios that could happen during your first 90 days running ads to a new funnel or offer along with: Why mindset matters Volume vs Quality How to improve your targeting For complete show notes, visit - www.hirshmarketing.com/podcast-episode-188

This is a common marketing question new + experienced business owners ask: When Do I Increase My Ad Spend? It's a bit more complicated than "Increase your ad spend when..." In this episode, I'm walking you through: When you should increase your ad spend How much you should be spending Which numbers you need to track through the entire scaling process I'll also go over the #1 mistake I see people make when budgeting for ad spend and how you can avoid it! For complete show notes, visit - www.hirshmarketing.com/podcast-episode-187

Over half the time when marketing isn't working, it's because of MESSAGING. You could have the best strategy in the world and it wouldn't matter if your messaging isn't dialed in. The theme of this episode is how important it is for you to know your customer on a deep, deep emotional level so that you can get your messaging on point. Tune in to learn how YOU can really understand and connect with your target audience and MASSIVELY IMPROVE your marketing. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-186

Lately, a lot of people have been asking me one question over and over again, "Emily, what is your secret to keeping a 95%+ client retention rate?" There are four secret ingredients that go into my Hirsh Marketing high client retention rate "Secret Sauce" When combined, these ingredients are powerful. In fact, using my "Secret Sauce" has resulted in my company having a 100% retention rate in the month of April. Not only that, but we signed 10 new clients! So that's what this episode is all about, I'm going to explain what my secret is to keeping a high client retention rate and how you can use my "Secret Sauce" in your business too! For complete show notes, visit - www.hirshmarketing.com/podcast-episode-185

Are you afraid of failure? I'm willing to bet that the majority of people in this world are afraid of failure too. In my opinion, there's nothing wrong with being afraid of failure. Because in failing, you learn and you continue to grow. As you and your company grow, you find things that work from failure. And there's a lot of value in putting a percentage of your time and money and energy into just trying something. So that's what this episode is all about, finding the value in failure and how if you're not willing to fail, you're doing it wrong. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-184

Let's go back to the basics. They might be foundational things, but they are extremely important to focus on because honestly, most success in marketing comes from mastering the basics. In this episode, I'm going to go over the three most important things that you can do right now to better market your business. I guarantee that all three of these things will improve your marketing, lead to positive growth in your business, and start that upwards momentum. And guess what? You could start implementing all three of these foundational processes for your business RIGHT NOW. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-183

I've been really excited lately. Why? Because live webinars are CRUSHING IT right now! Any dedicated business owner or serious entrepreneur should be super excited about this fact too. In this episode, I'm going to tell you the exact strategies we implement with our live webinars here at Hirsh Marketing along with: How to shift your messaging to be as relevant as possible to the current climate How to incentivize people to actually show up to your webinar How to support and inspire your audience as much as possible For complete show notes, visit - www.hirshmarketing.com/podcast-episode-182

What is the most important thing in marketing? For me, it has to be MESSAGING. You've got your targeting, strategy, and offer down... but none of that matters if you're not able to nail your messaging. In this episode, I'm going deep into why messaging matters, plus... The process I go through with my team to make sure our messaging is on point Common messaging mistakes I see marketers make How you can fine tune your messaging to connect with your ideal audience For complete show notes, visit - www.hirshmarketing.com/podcast-episode-181

One of the most important things that you can do in your business is stay focused. I'm huge on focus. Stay focused on one offer, one funnel, one strategy until you get your desired results. During this time of universal crisis, it may feel harder to stay focused than usual. After all, you're being bombarded with endless social media distractions that have the potential to derail both you and your business. In this episode, I'll explain why you should avoid these distractions as much as possible and what you should be focusing your energy on in order to put your business ahead of the curve. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-180

One of the most important parts of marketing is actually the free "value" content you share with your audience. Because, if your free content is good enough that people would pay money for it… your audience will know that what you sell will be even better! In this episode, I'll explain why free content that's truly helpful to your audience makes selling so much easier, PLUS… Why you should put AS MUCH thought, energy, and effort into your free content as your paid content How many resources my team puts into our free content every week… And 2 questions to ask yourself if you're ready to step up your content game! For complete show notes, visit - www.hirshmarketing.com/podcast-episode-179

A "true" entrepreneur doesn't let anything get in the way of making things work - even a financial crisis. In this episode, I'll explain WHY, plus how you can make a choice to change your current + future reality, right now. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-178

Lots of people have asked how I'm "doing it all" right now. And like you, I don't really have another option but to show up! I could easily crumble under the pressure (and I've let that happen, briefly). But I'm consciously choosing, over and over again, to become a stronger, better person through all of this - and build a stronger, better business, too. In this episode, I'll talk about how (+my "advice" for you!) For complete show notes, visit - www.hirshmarketing.com/podcast-episode-177

I'm noticing lots of successful entrepreneurs realize for the first time… They really don't know their numbers! (If this is you, please know this does NOT make you "bad" at business! But also, consider this your wake-up call.) In this episode, I'll breakdown the reasons why your accountant should NOT call the shots right now. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-176

With so many people bringing their business online, I've received a lot of questions about how I run my team of 20+ employees virtually… This episode answers a few of those questions (+shares my biggest piece of advice for everyone!) For complete show notes, visit - www.hirshmarketing.com/podcast-episode-175

Curious about the experience of being a Hirsh Marketing client? In this episode, I'm sharing a behind-the-scenes look at The Hirsh Process in action, using our microwebinar-to-application funnel. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-174

There's a lot of hype around automated content… because it's an incredible time-saver, especially before you have a support team. But you can't automate everything, all the time! In this episode, I'll explain the ways my company incorporates BOTH pre-scheduled content and personal, customized content (in marketing + delivery of our product). For complete show notes, visit - www.hirshmarketing.com/podcast-episode-173

When COVID-19 started to shut down the US, a handful of our clients wanted to pull back, shut down ads, and wait it out. Because that sounds easier, right? (Or less risky.) But today, I'm sharing a real-life story (from a Hirsh client!) to explain why that's the worst mistake you can make right now + highlighting one of our clients who went from wanting to turn off ads to getting $0.79 leads + 284% ROAS! For complete show notes, visit - www.hirshmarketing.com/podcast-episode-172

Feedback (positive + negative!) from your Team is vital to your success. And if you want QUALITY feedback from the people you're paying… You have to ask for it, over and over again - in an environment that's safe, supportive, and receptive. In this episode I'll explain the epiphany I had around "how" to best ask for feedback in a way that invites real, honest answers. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-171

Most advertisers (including my team) use standard retargeting ads… But in this episode, I'll show you how we're using podcast content to retarget potential clients back to their unfinished applications - with huge success! For complete show notes, visit - www.hirshmarketing.com/podcast-episode-170

There's one common thread with nearly all of our most successful client launches… Marketing strategy that includes the pre-launch phase. The "pre-launch" is essentially a warm-up to your actual launch. And in this episode, I'll explain why it's vital, what it includes, and how to maximize its potential. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-169

If you're just starting to run ads on Facebook, you don't have a lot of pixel data to lean into - meaning, Facebook is still learning how to optimize your account, right? In this episode I'll share a *trick* we use to speed up the process - AND an important caveat. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-168

The #1 thing people get wrong with ads is… REPORTING. Because, it's actually really hard to get accurate reports to explain exactly what happens to your leads - through the whole funnel. In this episode, I'm going deep into our brand NEW system for reporting all the data, including a detailed description of our incredible (I mean, literally INCREDIBLE, all-inclusive, best-of-the-best) spreadsheet…. Tune in for how YOU can get access a.s.a.p.! For complete show notes, visit - www.hirshmarketing.com/podcast-episode-167

Welcome to the final episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what's happening worldwide with the recent COVID-19 outbreak.) In this episode I'm sharing 5 things you can do RIGHT NOW to support your business (+how I'm personally doing each of these, too). For complete show notes, visit - www.hirshmarketing.com/podcast-episode-166

Welcome to the sixth episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what's happening worldwide with the recent COVID-19 outbreak.) In this episode, I'm sharing 3 ways you can leverage a non-growth season (if your sales are taking a hit), PLUS… Why now is the time to OVER-deliver to your audience What it means to have a non-growth month (or several) And how you can hang in there with a long-game strategy For complete show notes, visit - www.hirshmarketing.com/podcast-episode-165

Welcome to the fifth episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what's happening worldwide with the recent COVID-19 outbreak.) In this episode, I'll share… The absolute WORST thing you can do right now (+what to do instead) What to do if you've NEVER marketed anything to anyone… but want to start! PLUS, exact examples of how we're helping our clients make this pivot For complete show notes, visit - www.hirshmarketing.com/podcast-episode-164

Welcome to the fourth episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what's happening worldwide with the recent COVID-19 outbreak.) In this episode, I'll share… The most important thing you can do right now as a leader Exactly what I'm doing to lead my team, my clients, and my community And how I'm staying grounded (i.e. how I'm focused on what I *can* control) For complete show notes, visit - www.hirshmarketing.com/podcast-episode-163

Welcome to the third episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what's happening worldwide with the recent COVID-19 outbreak.) In this episode, I'll share… Exactly what numbers you should be tracking first, second, third (+what they mean) Where to start if you've never tracked numbers before And how to simplify your decision-making, now and in the future For complete show notes, visit - www.hirshmarketing.com/podcast-episode-162

Welcome to the second episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what's happening worldwide with the recent COVID-19 outbreak.) In this episode, I'll explain… How to make rational, smart decisions with your marketing Why you have the *opportunity* to show up for your audience And why it's OKAY to continue selling your products + services! Tune in for my advice, best tips, and all the "how to's" you're looking for right now. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-161

Welcome to the first episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what's happening worldwide with the recent COVID-19 outbreak.) In this episode, I'll explain exactly what I'm doing to support my clients, customers, and team members, PLUS… How to CONNECT with your audience during a worldwide pandemic Where to put your energy first, second, and third And when to sit tight… and when to PIVOT quickly Tune in for my advice, best tips, and all the "how to's" you're looking for right now. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-160

When things aren't working (in life or business!), sometimes our "best" solution in the biggest, most emotional moments is to throw everything away and start afresh. But, that's not always (maybe even usually) the best idea. In this episode, I'm sharing the story behind how I nearly quit my company to start from scratch, plus what you can do when you feel like jumping ship (and of course, what this means for your marketing!). For complete show notes, visit - www.hirshmarketing.com/podcast-episode-159

This is a reminder for me and for everyone else… DO NOT mold yourself into something you were never meant to become. Stretch yourself, yes. Get out of your comfort zone, yes. But don't forget who you are! Don't drop everything you're doing (everything you want to do) because so-and-so is doing something else that's working "better." In this episode I'll explain why there's no one way to build a business + what you can do to build marketing strategies that are AUTHENTIC to who you are. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-158

Miscommunication happens when you're not specific enough. And this is true in the communication with your team, your spouse, your kids… and in your marketing. Whenever you talk about something that you understand as an expert, you have to be conscious that your audience (whether that's your team, your family, or your ICA) does not know what you know. So consider, how can you be more specific? In this episode I'll explain how I'm offering more specific critical feedback + praise to my team, plus what this means for your marketing plan. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-157

There's a few new-ish trends happening with Facebook ads… In this episode I'll explain why Facebook prefers you lean into their algorithm (v fight against it), plus how to optimize your pixel data + test Dynamic Creative. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-156

The best marketing strategies consider their audience above all else. If you want marketing that "works," your audience has to become your top priority! (This sounds simple, but lots of people don't dig deep enough.) In this episode I'll explain how to connect both what you create + how you promote it with what your audience actually wants + how they want it. For complete show notes, visit - https://www.hirshmarketing.com/podcast-episode-155/

Eternal business growth is impossible. Growing is only one phase in your journey to business success! You also need to embrace the slow-down seasons for sustained growth… In this episode I'll talk about what it means to balance the cycles of business (and actually embrace each one!) For complete show notes, visit - https://www.hirshmarketing.com/podcast-episode-154/