Embodied CEO

Over half the time when marketing isn't working, it's because of MESSAGING. You could have the best strategy in the world and it wouldn't matter if your messaging isn't dialed in. The theme of this episode is how important it is for you to know your customer on a deep, deep emotional level so that you can get your messaging on point. Tune in to learn how YOU can really understand and connect with your target audience and MASSIVELY IMPROVE your marketing. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-186

Lately, a lot of people have been asking me one question over and over again, "Emily, what is your secret to keeping a 95%+ client retention rate?" There are four secret ingredients that go into my Hirsh Marketing high client retention rate "Secret Sauce" When combined, these ingredients are powerful. In fact, using my "Secret Sauce" has resulted in my company having a 100% retention rate in the month of April. Not only that, but we signed 10 new clients! So that's what this episode is all about, I'm going to explain what my secret is to keeping a high client retention rate and how you can use my "Secret Sauce" in your business too! For complete show notes, visit - www.hirshmarketing.com/podcast-episode-185

Are you afraid of failure? I'm willing to bet that the majority of people in this world are afraid of failure too. In my opinion, there's nothing wrong with being afraid of failure. Because in failing, you learn and you continue to grow. As you and your company grow, you find things that work from failure. And there's a lot of value in putting a percentage of your time and money and energy into just trying something. So that's what this episode is all about, finding the value in failure and how if you're not willing to fail, you're doing it wrong. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-184

Let's go back to the basics. They might be foundational things, but they are extremely important to focus on because honestly, most success in marketing comes from mastering the basics. In this episode, I'm going to go over the three most important things that you can do right now to better market your business. I guarantee that all three of these things will improve your marketing, lead to positive growth in your business, and start that upwards momentum. And guess what? You could start implementing all three of these foundational processes for your business RIGHT NOW. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-183

I've been really excited lately. Why? Because live webinars are CRUSHING IT right now! Any dedicated business owner or serious entrepreneur should be super excited about this fact too. In this episode, I'm going to tell you the exact strategies we implement with our live webinars here at Hirsh Marketing along with: How to shift your messaging to be as relevant as possible to the current climate How to incentivize people to actually show up to your webinar How to support and inspire your audience as much as possible For complete show notes, visit - www.hirshmarketing.com/podcast-episode-182

What is the most important thing in marketing? For me, it has to be MESSAGING. You've got your targeting, strategy, and offer down... but none of that matters if you're not able to nail your messaging. In this episode, I'm going deep into why messaging matters, plus... The process I go through with my team to make sure our messaging is on point Common messaging mistakes I see marketers make How you can fine tune your messaging to connect with your ideal audience For complete show notes, visit - www.hirshmarketing.com/podcast-episode-181

One of the most important things that you can do in your business is stay focused. I'm huge on focus. Stay focused on one offer, one funnel, one strategy until you get your desired results. During this time of universal crisis, it may feel harder to stay focused than usual. After all, you're being bombarded with endless social media distractions that have the potential to derail both you and your business. In this episode, I'll explain why you should avoid these distractions as much as possible and what you should be focusing your energy on in order to put your business ahead of the curve. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-180

One of the most important parts of marketing is actually the free "value" content you share with your audience. Because, if your free content is good enough that people would pay money for it… your audience will know that what you sell will be even better! In this episode, I'll explain why free content that's truly helpful to your audience makes selling so much easier, PLUS… Why you should put AS MUCH thought, energy, and effort into your free content as your paid content How many resources my team puts into our free content every week… And 2 questions to ask yourself if you're ready to step up your content game! For complete show notes, visit - www.hirshmarketing.com/podcast-episode-179

A "true" entrepreneur doesn't let anything get in the way of making things work - even a financial crisis. In this episode, I'll explain WHY, plus how you can make a choice to change your current + future reality, right now. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-178

Lots of people have asked how I'm "doing it all" right now. And like you, I don't really have another option but to show up! I could easily crumble under the pressure (and I've let that happen, briefly). But I'm consciously choosing, over and over again, to become a stronger, better person through all of this - and build a stronger, better business, too. In this episode, I'll talk about how (+my "advice" for you!) For complete show notes, visit - www.hirshmarketing.com/podcast-episode-177

I'm noticing lots of successful entrepreneurs realize for the first time… They really don't know their numbers! (If this is you, please know this does NOT make you "bad" at business! But also, consider this your wake-up call.) In this episode, I'll breakdown the reasons why your accountant should NOT call the shots right now. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-176

With so many people bringing their business online, I've received a lot of questions about how I run my team of 20+ employees virtually… This episode answers a few of those questions (+shares my biggest piece of advice for everyone!) For complete show notes, visit - www.hirshmarketing.com/podcast-episode-175

Curious about the experience of being a Hirsh Marketing client? In this episode, I'm sharing a behind-the-scenes look at The Hirsh Process in action, using our microwebinar-to-application funnel. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-174

There's a lot of hype around automated content… because it's an incredible time-saver, especially before you have a support team. But you can't automate everything, all the time! In this episode, I'll explain the ways my company incorporates BOTH pre-scheduled content and personal, customized content (in marketing + delivery of our product). For complete show notes, visit - www.hirshmarketing.com/podcast-episode-173

When COVID-19 started to shut down the US, a handful of our clients wanted to pull back, shut down ads, and wait it out. Because that sounds easier, right? (Or less risky.) But today, I'm sharing a real-life story (from a Hirsh client!) to explain why that's the worst mistake you can make right now + highlighting one of our clients who went from wanting to turn off ads to getting $0.79 leads + 284% ROAS! For complete show notes, visit - www.hirshmarketing.com/podcast-episode-172

Feedback (positive + negative!) from your Team is vital to your success. And if you want QUALITY feedback from the people you're paying… You have to ask for it, over and over again - in an environment that's safe, supportive, and receptive. In this episode I'll explain the epiphany I had around "how" to best ask for feedback in a way that invites real, honest answers. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-171

Most advertisers (including my team) use standard retargeting ads… But in this episode, I'll show you how we're using podcast content to retarget potential clients back to their unfinished applications - with huge success! For complete show notes, visit - www.hirshmarketing.com/podcast-episode-170

There's one common thread with nearly all of our most successful client launches… Marketing strategy that includes the pre-launch phase. The "pre-launch" is essentially a warm-up to your actual launch. And in this episode, I'll explain why it's vital, what it includes, and how to maximize its potential. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-169

If you're just starting to run ads on Facebook, you don't have a lot of pixel data to lean into - meaning, Facebook is still learning how to optimize your account, right? In this episode I'll share a *trick* we use to speed up the process - AND an important caveat. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-168

The #1 thing people get wrong with ads is… REPORTING. Because, it's actually really hard to get accurate reports to explain exactly what happens to your leads - through the whole funnel. In this episode, I'm going deep into our brand NEW system for reporting all the data, including a detailed description of our incredible (I mean, literally INCREDIBLE, all-inclusive, best-of-the-best) spreadsheet…. Tune in for how YOU can get access a.s.a.p.! For complete show notes, visit - www.hirshmarketing.com/podcast-episode-167

Welcome to the final episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what's happening worldwide with the recent COVID-19 outbreak.) In this episode I'm sharing 5 things you can do RIGHT NOW to support your business (+how I'm personally doing each of these, too). For complete show notes, visit - www.hirshmarketing.com/podcast-episode-166

Welcome to the sixth episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what's happening worldwide with the recent COVID-19 outbreak.) In this episode, I'm sharing 3 ways you can leverage a non-growth season (if your sales are taking a hit), PLUS… Why now is the time to OVER-deliver to your audience What it means to have a non-growth month (or several) And how you can hang in there with a long-game strategy For complete show notes, visit - www.hirshmarketing.com/podcast-episode-165

Welcome to the fifth episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what's happening worldwide with the recent COVID-19 outbreak.) In this episode, I'll share… The absolute WORST thing you can do right now (+what to do instead) What to do if you've NEVER marketed anything to anyone… but want to start! PLUS, exact examples of how we're helping our clients make this pivot For complete show notes, visit - www.hirshmarketing.com/podcast-episode-164

Welcome to the fourth episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what's happening worldwide with the recent COVID-19 outbreak.) In this episode, I'll share… The most important thing you can do right now as a leader Exactly what I'm doing to lead my team, my clients, and my community And how I'm staying grounded (i.e. how I'm focused on what I *can* control) For complete show notes, visit - www.hirshmarketing.com/podcast-episode-163

Welcome to the third episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what's happening worldwide with the recent COVID-19 outbreak.) In this episode, I'll share… Exactly what numbers you should be tracking first, second, third (+what they mean) Where to start if you've never tracked numbers before And how to simplify your decision-making, now and in the future For complete show notes, visit - www.hirshmarketing.com/podcast-episode-162

Welcome to the second episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what's happening worldwide with the recent COVID-19 outbreak.) In this episode, I'll explain… How to make rational, smart decisions with your marketing Why you have the *opportunity* to show up for your audience And why it's OKAY to continue selling your products + services! Tune in for my advice, best tips, and all the "how to's" you're looking for right now. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-161

Welcome to the first episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what's happening worldwide with the recent COVID-19 outbreak.) In this episode, I'll explain exactly what I'm doing to support my clients, customers, and team members, PLUS… How to CONNECT with your audience during a worldwide pandemic Where to put your energy first, second, and third And when to sit tight… and when to PIVOT quickly Tune in for my advice, best tips, and all the "how to's" you're looking for right now. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-160

When things aren't working (in life or business!), sometimes our "best" solution in the biggest, most emotional moments is to throw everything away and start afresh. But, that's not always (maybe even usually) the best idea. In this episode, I'm sharing the story behind how I nearly quit my company to start from scratch, plus what you can do when you feel like jumping ship (and of course, what this means for your marketing!). For complete show notes, visit - www.hirshmarketing.com/podcast-episode-159

This is a reminder for me and for everyone else… DO NOT mold yourself into something you were never meant to become. Stretch yourself, yes. Get out of your comfort zone, yes. But don't forget who you are! Don't drop everything you're doing (everything you want to do) because so-and-so is doing something else that's working "better." In this episode I'll explain why there's no one way to build a business + what you can do to build marketing strategies that are AUTHENTIC to who you are. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-158

Miscommunication happens when you're not specific enough. And this is true in the communication with your team, your spouse, your kids… and in your marketing. Whenever you talk about something that you understand as an expert, you have to be conscious that your audience (whether that's your team, your family, or your ICA) does not know what you know. So consider, how can you be more specific? In this episode I'll explain how I'm offering more specific critical feedback + praise to my team, plus what this means for your marketing plan. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-157

There's a few new-ish trends happening with Facebook ads… In this episode I'll explain why Facebook prefers you lean into their algorithm (v fight against it), plus how to optimize your pixel data + test Dynamic Creative. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-156

The best marketing strategies consider their audience above all else. If you want marketing that "works," your audience has to become your top priority! (This sounds simple, but lots of people don't dig deep enough.) In this episode I'll explain how to connect both what you create + how you promote it with what your audience actually wants + how they want it. For complete show notes, visit - https://www.hirshmarketing.com/podcast-episode-155/

Eternal business growth is impossible. Growing is only one phase in your journey to business success! You also need to embrace the slow-down seasons for sustained growth… In this episode I'll talk about what it means to balance the cycles of business (and actually embrace each one!) For complete show notes, visit - https://www.hirshmarketing.com/podcast-episode-154/

Retargeting ads are a sexy topic in the digital marketing world - because, when they're done right, they work really well! But, I see a lot of entrepreneurs making the same mistake (i.e. using retargeting ads before they're ready). In this episode I'll explain how you can avoid this common mistake, when to use retargeting ads + how, and what to do *first* as a solopreneur. For complete show notes, visit - https://www.hirshmarketing.com/153-retargeting-mistakes-you-may-not-think-about/

In the last six months, a new marketing strategy has popped up inside the online influencer + digital marketing community… It's called, "The Paid Challenge (Fad)." The idea is, you create a short-term challenge at a low, accessible price point - with the intention to later sell these newly WARM LEADS into your higher priced offer. And it's a good strategy… for the people it's designed to help. But, it's likely NOT a good strategy for you! And in this episode, I'll explain how to know whether or not this strategy will work for you, plus how mega-influencers make the "paid challenge" look easy + why free content will (probably) make you more money! For complete show notes, visit - https://www.hirshmarketing.com/152-the-problem-with-the-paid-challenges-fad/

This is a common marketing question new + experienced business owners ask: Should I focus on organic or paid marketing first? My answer is not unusual - but it's more complicated than "this or that." In this episode, I'm debunking the out-of-date theory that organic social media marketing is *enough* for newbie business owners. AND, I'm walking you through the reasons for putting ad spend behind that organic content… i.e. you need to have both! Tune in to learn what to do FIRST if you have a small follower base, why your time is more valuable than the money you're afraid to spend, and the #1 thing to STOP doing now… For complete show notes, visit - https://www.hirshmarketing.com/151-organic-or-paid-traffic/

Thinking about planning a live event in 2020? In this episode, I'm taking you step-by-step through my thought process, including what works + doesn't work in the online "influencer" space right now. PLUS, I'll share 1 MAJOR misconception about marketing a live event, my 3 keys to SOLD OUT success, and why it's *worth* it… (even though you likely won't MAKE BANK)

The reality is, most of your sales will come from someone who has multiple touch points with your brand. But not everyone strategizes for this! My company uses intentional + strategic nurture campaigns to build trust with the people who don't buy the first time. Because eventually they'll be ready - and we'll be top of mind. In this episode, I'll explain how + why nurturing your audience is vital to optimizing your funnel + your sales.

Very few entrepreneurs are able to have the level of focus necessary to master + scale a marketing strategy. Because, quite frankly - it's hard to whittle down the good ideas that keep coming, to only a few that you put every ounce of dedicated work into… for years (not months! years). In this episode I talk about why this is one of THE hardest things we do as entrepreneurs +why it's entirely necessary.

My new book, "Ignite Your Impact," is out today! This 100+ page explanation of "holistic" marketing strategy is the culmination of 5+ years in the digital marketing world… with thousands of hours behind-the-scenes, for hundreds of influencer clients, with millions of dollars in ad spend. And in this 15-minute episode, I'll share WHO this book is for, WHY it's about more than Facebook ads, and WHAT is included (to ensure you take action on your marketing now!).

If you're the CEO of your company, you've likely used what I'm calling, "entrepreneur intuition," to get there. (And if you're not quite "there" yet, wherever you want to be - you'll need this mindset to get going!)

You know you need to track data to know whether your marketing efforts matter… But, do you know which numbers to track + WHY? Every metric you (or your ads agency) track should tell a story about what's going on behind-the-scenes. That's what will point you in the direction of where to focus your problem-solving skills next. In this episode I'll walk you through the actual spreadsheet we use to track funnel + ad performance, plus I'll explain 3+ common problems to troubleshoot.

Any marketing strategy you execute is only as strong as your foundation. Because, your foundation is everything. If you layer marketing strategies (even good ones!) on top of a shaky foundation… the whole thing is likely to fall apart. In this episode, I'll explain what I mean by "foundation," why tracking your process start-to-finish is crucial, and the mistake most people make (+how you can avoid it).

You should never launch any marketing campaign without first defining your GOAL numbers… even if you're selling something for the first time + have zero historical data to work with! This is vital to determining whether or not it works (+what to do differently next time). In this episode I'll walk you through a real-life example of how+why you need to define your success FIRST.

If you're an entrepreneur of any kind, you likely have a hard time giving up on possibility. This is both your greatest gift + your most detrimental weakness. That's why I want you to ask the question… "Am I turning down opportunities OR saying 'no' to distractions?" In this episode I'll answer your questions about "The Rule of One" in marketing. For complete show notes visit - www.hirshmarketingunderground.com/podcast-episode-142

Marketing that converts requires only 3 things… a stand-out offer, messaging that connects, and unique, custom-built strategy. That's it! No fancy "ninja" skills that only an ads strategist knows about. If you use this 3-part formula, it's not about "if" marketing will work for you, but "when." In this episode I'll explain how marketing is about following a formula (NOT finding secret strategies), why messaging matters more than strategy, and how we ensure 40% show up rates to our IGNITE evergreen webinar! For complete show up rates visit - www.hirshmarketingunderground.com/podcast-episode-141

"Why is Hirsh Marketing different?" It all comes down to urgency… but not in the way you think. I'm talking about urgency with your decision-making + how quickly you take action! In this episode I'll highlight my definition for URGENCY + how it saves our clients money, plus… why "wait+see" with Facebook ads is a MYTH, the difference between corporate agencies + Hirsh Marketing, and how I train my employees to take smart, QUICK actions now. For complete show notes visit - www.hirshmarketingunderground.com/podcast-episode-140

You want consistent sales, right? We all do. But in order to have consistent sales, YOU have to be consistent in your marketing - especially with building your warm audience. You do this by consistently creating Value Content every week. And let me tell you… it's a huge mistake to NEGLECT your content strategy (even worse if you rely solely on "organic" visibility). Listen in to this episode for more about how to build your warm audience + why it's vital to making money!

You might think you're being obvious about what you sell + how someone can purchase… but you're likely not (OR, you can be even more obvious!). If you want to optimize sales within your automated funnel, your email nurture sequence, and even your sales page - you have to be THOUGHTFUL, CLEAR, and over-the-top OBVIOUS. And in this episode I'm talking about how to do that well - plus my *secret weapon* to sales sequences that convert! For complete show notes visit - www.hirshmarketingunderground.com/podcast-episode-138

Before you get too far into planning your "2020 business goals," I want to remind you… Don't forget to nurture those leads you bring in (and therefore keep them around long-term!). It's a massive mistake to focus ONLY on your front-end marketing + sales… if you don't also plan out what happens after. In this episode I'll explain how high-quality delivery leads to higher quality referrals (+and why that matters more in 2020!) For complete show notes visit - www.hirshmarketingunderground.com/podcast-episode-137