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Show Notes
You know you need to track data to know whether your marketing efforts matter… But, do you know which numbers to track + WHY?
Every metric you (or your ads agency) track should tell a story about what's going on behind-the-scenes. That's what will point you in the direction of where to focus your problem-solving skills next.
In this episode I'll walk you through the actual spreadsheet we use to track funnel + ad performance, plus I'll explain 3+ common problems to troubleshoot.