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Show Notes
In the last six months, a new marketing strategy has popped up inside the online influencer + digital marketing community…
It's called, "The Paid Challenge (Fad)."
The idea is, you create a short-term challenge at a low, accessible price point - with the intention to later sell these newly WARM LEADS into your higher priced offer.
And it's a good strategy… for the people it's designed to help.
But, it's likely NOT a good strategy for you! And in this episode, I'll explain how to know whether or not this strategy will work for you, plus how mega-influencers make the "paid challenge" look easy + why free content will (probably) make you more money!
For complete show notes, visit -
https://www.hirshmarketing.com/152-the-problem-with-the-paid-challenges-fad/