Embodied CEO

Running ads online is not like it used to be. Not that long ago, we saw returns of 6:1, 10:1, even 20:1! Because of market saturation, heavy competition, and businesses willing to invest a lot into client acquisition, getting a high return on your ads is getting tougher. But it doesn't have to be. Tune in to see how we're able to take a 2:1 return on ad spend, and use it to bring us customers for months (and years) to come without increasing our ad spend or using complicated methods.

Ever since businesses went online, they forgot about one thing that creates trust with people. And the more you do it, the harder it will be for you to bring new clients into your business. Rule #5 reveals how to lower buying resistance from clients, even in the middle of a recession.

Rule #4 of marketing in 2022 is special to me because NO ONE wants to talk about it. It's the big elephant in the room online marketers want to ignore. And those who do, tend to break the trust of their clients, and their businesses never recover from it. Tune in to this episode and find out what real businesses are doing to stay ahead of the game.

Whenever you see diminishing returns in your marketing, what's the best thing you should do? You should change what you're doing, right? But what do you change it to? If you just start doing random things, you may end up worse than you started. That's throwing spaghetti at the wall hoping it will stick. Rule #3 shows you what you must focus on when marketing results start to fade. Tune in to discover how to fix your marketing.

Garnering this one thing is key when marketing stops working. Today I talk about what you should do when you need more leads, more sales and more clients. Taking more action, and building out more funnels is the wrong move because you'll waste your energy trying to do something, anything so things get back to normal. In doing that, we miss this simple ingredient all businesses must have if they want clients to come to them for the coming years. Tune in to discover Rule #2 Of Marketing In 2022.

When business gets tough, getting new clients becomes more difficult by the day, and advertising costs seem to rise by the hour, business owners tend to lose touch with a fundamental part of their business. This will put you in a downward spiral where, the harder things are, the harder they'll get. Rule #1 shows you how to get back in touch with the basics of your business so you can thrive no matter what.

If lack of inspiration, burnout and stressing about every detail of your business is part of your day-to-day, I have an important message for you. It's a State Of The Union of what's happening right now in the digital landscape, and what you must do if you feel like nothing is working. Because as entrepreneurs, we have no choice but to succeed. Even if all odds seem to be against you, I'll show you how to gain some perspective, and how to think about online marketing to stand out from the crowd.

Last year, making money online became much harder. Ad costs went up, targeting options on Facebook vanished, and response is down overall. For those of us who choose excellence, we've figured out how to succeed despite these setbacks. Today I'll show you Why doing business online today is harder than 2 years ago, and how to take advantage of it What you should focus on so people can't help but buy from you (it's not marketing, it's something else) The value paradox that repels buyers from your business

What do you do when you're up against a problem that seems impossible to solve? We just ended a launch, but the ROAS was less than I expected. It was profitable, but not at the level it should be. So I decided to use a method to generate ideas that I had neglected for a while. In the end, I had more ideas than I knew what to do with, and I want to share it with you. Join me today so I can show you How to get unstuck every time a problem comes up that seems impossible to solve Why you shouldn't throw out bad ideas when a problem comes up The contradictory nature of working in your zone of genius And so much more…

I tried MDMA for the first time and it changed my life! This episode isn't about marketing BUT if you are a CEO or business owner and are interested in personal development, you will get a lot out of this episode. MDMA truly transformed how I view myself, my work, my team, and the world. It was like having 20 years of therapy in 4 hours -- but also somehow more profound! Check out this episode to hear the whole story, process, and my continued processing of the event!

Don't let stubbornness kill your marketing! If your marketing strategy isn't working, it's not time to double down just because "it worked a year ago." The digital landscape changes rapidly, and that means you have to diagnose what's not working and take action as fast as you can. So, I decided to do an episode dedicated to helping you figure out what might not be working! Don't be like most biz owners. Learn how to pivot like a boss and make sure your marketing works no matter what!

It's the 400th episode of The Not For Lazy Marketers Podcast, and I'm celebrating by doing something a little different. I peel back the curtain in this episode, get super vulnerable, and share my 6 secrets to success. These are 6 things that are part of who I am, my routine, values, and the way I live my life that I believe directly contribute to my success. Warning: these are secrets that work for ME. So take what feels aligned and leave the rest. Let's celebrate this 400th episode!

People always ask me what I love about growing a team AND what makes it the most challenging. While building a team comes with a ton of responsibility, headaches, and frustration, it also is absolutely incredible to be a part of something that you could never create on your own! Which is why today I'm sharing a BIG mistake that CEOs frequently make (including me) that robs you of that experience and blocks so many magical opportunities and ideas.

Entrepreneurs everywhere are freaking out about rapidly increasing ad costs. And sure, prices have increased. But instead of panicking, you can listen to this episode where I'll break down the system we use to decrease our client's ad costs AND an entire case study of how we took a cost-per-lead from $60 to $6. We're covering all the gritty details, so turn into this very meaty episode!

Do people click on your free offer but then don't sign up? Are you struggling with your conversion rates or getting any attention at all? Then it's time to ask yourself this ONE question. I promise once you can answer this question (and implement the answer in your messaging), you will see a massive increase in your marketing success. Guaranteed. This episode is short but powerful. Listen up!

In this final episode of the Marketing Momentum Podcast Series, I expose the LIES we all see on Instagram and Facebook and how believing them is actually holding you back (and making this process so not fun). It's gonna get pretty ranty up in here, so strap in. It's time to ditch the hype machine, get back in the driver's seat, grab the wheel, and take back control of your future.

Everyday you don't make progress in your marketing you're losing money. But don't worry, there's some quick & simple solutions I'm offering in the fourth episode of the 2022 Marketing Momentum Series! Speed is the name of the game when it comes to cultivating a proactive approach to marketing and more cash flow in your business! If you want to learn what you should be taking action on everyday and how to speed up your business growth you've gotta listen to this episode!

Marketing rules and trends come and go, but the most powerful tool will always remain — MESSAGING. In the third episode of the 2022 Marketing Momentum Series I am diving deep into why messaging is so important and how to keep your business thriving no matter the marketing climate. Tune in to hear how to improve your message, consistently use communication to connect with your audience, and always stand out from the crowd.

How do you up-level your marketing game and grow your business...CONSISTENTLY? With this 3-step audit I teach you in the second episode of The 2022 Marketing Momentum Series! It's a simple, repeatable strategy to make sure you are improving your marketing (aka bringing in more leads & sales). So grab a piece of paper or open your Notes app and dig into this episode!

Ch-ch-changes! Digital marketing has completely transformed since 2021, and the changes will keep on coming! In this first episode of The 2022 Marketing Momentum Series, I discuss the 2022 Marketing Mindset you need to adopt if you want to see success in 2022. AND I'll reveal the MOST important thing you must focus on to bulletproof your marketing and survive future changes!

We all have the same amount of hours in a day" — you've heard this one right? Well, it's absolutely true! In this episode, I talk about exactly HOW you can maximize your time for your business (+ all the important things in your life). If you've been struggling with wondering where the heck your time goes everyday, then this episode is a MUST LISTEN for you! Tune in to hear my top tips on staying strategic with your time, prioritizing what's most important, and how to "fit it all in.

Want to know if Facebook ads are too expensive right now? Curious if they are still effective? Wondering if you should even try? Then you HAVE to tune into this episode. People ask me multiple times per week if ads are too expensive, so we are dedicating an entire episode to that question. Inside, I break down lots of misconceptions about ads, how to adjust your strategy to succeed in today's reality, and answer the question if ads are too expensive!

Ready for an Emily-style rant? Today I'm going HARD on this idea of PASSIVE INCOME. Everywhere online I see people promoting the idea that you can create a course, launch it, and keep making money without any effort. That has NEVER been true, and it's even less true today. In this episode, I seriously bust the passive income myths and dive deep into the mindset you need to adapt if you're going to build a lasting and successful biz based on reality.

I brought my Dad onto my podcast! Join me for this very special interview where my Dad shares some of the BEST advice from his 25+ years as a serial entrepreneur, what he wishes he knew when he started, aaaaannd maybe even some secrets from when I was a kiddo. I always learn something insightful every time we talk, and I'm so excited to share some of his wisdom with you!

Curious if Facebook Lead Form Ads even work? We ran a series of tests, so you don't have to! The results? Not as clear-cut as you'd think. Join me for this episode where I break down how we ran our tests, all the exact results (with LOTS of data), and how to decide if these ads might work for you!

Nobody is good at everything. Personally, I'm terrible at networking! It's so easy as an entrepreneur to get distracted by everyone else's strengths and think you need to focus on your weaknesses to grow. But the opposite is true! It's far more effective and efficient to focus on your STRENGTHS and downplay your weaknesses. Check out this episode, and I'll break down personal stories from my CEO journey and share how you can build a business that suits YOU.

Unless you're raking in over a cool million in revenue, you should only be marketing ONE offer. However, you also have to continually create fresh content, so your audience doesn't become bored. So...how do you do this without tearing everything down and starting fresh each time or making massive changes to your offer? I break it all down in this episode!

Feeling overwhelmed at the thought of HOW to achieve your goals? I feel that way sometimes - but then I use my 3-step process for getting OUT of overwhelm and into momentum so I can achieve my goals. You do not have to stay STUCK - ever. You can use the process I have used over and over again to get me to where I am today - a healthy, happy mom, wife, and multiple 7-figure business owner who can CRUSH her goals over and over. The most powerful thing you can do is take control of your goals and how quickly you can achieve them. Tune into this episode to learn exactly how!

Does marketing feel like gambling, like it's ruled by luck & hope, or like you're just throwing spaghetti at the wall to see what sticks? I promise you, it doesn't have to feel this way. In fact, there is a marketing strategy that puts you in the driver's seat (aka you aren't doomed to be at the Facebook algorithm's beck and call). Listen to this episode where I explain exactly HOW you can take control over the marketing process in a way that feels empowering and leads to higher conversion rates & sales.

Feel like you've tried EVERYTHING to increase your sales, but nothing seems to work? Don't worry, you're not alone – I'm here to help! In fact, I want to share with you a step-by-step strategic sales process that will help speaking to, nurturing, and selling your offers to your ideal clients a piece of cake. So check out this episode to learn how to improve your sales process (and the processes that come before it), massively increase your sales, and impress your clients while you're at it!

Did you know lead generation can be easy for ANY business? When you follow our clear, step-by-step approach for strategic lead generation – it is! This strategy will put you in the driver's seat, bring new leads to your email list every single day, AND won't require you to constantly be on social media. Listen to this episode to discover a strategy that you can tailor to YOUR specific business to generate CONSISTENT leads in four simple steps starting TODAY.

If you're desperately trying to grow your audience, but aren't seeing the qualified leads roll in… Then you need our incredibly simple system of using paid Facebook ads to help you grow an audience of buyers without being on social media 24/7. This approach involves very little time and money AND involves using valuable content you most likely already have — meaning, this works for ANY business at ANY stage. Check out this episode to start consistently growing an audience of ideal buyers TODAY!

Sick of the social media hampster wheel but worried Facebook ads will just eat all your money? Then discover our super simple, straightforward approach to using paid Facebook ads to turn your lead generation on autopilot! This system works for ANY business. (Even if you've been told not to use ads until you have a bigger following or make more money!) Check out this episode and discover how to combine a paid ad strategy with your organic efforts to create accelerated and consistent growth!

Discomfort. A topic nobody really, really likes to talk about. But I do! Because without embracing discomfort, you cannot grow as a person, as a leader, or as an entrepreneur. I'm actively working to develop myself into the CEO of a $100 million company, and the ONLY way I'm going to do that is to embrace discomfort every day. From 5 minute cold showers to taking on enormous financial risks, I LOVE leaping out of my comfort zone. And I hope this episode inspires you to do the same.

Are you deciding between a live launch or an evergreen launch? Then you NEED to listen to this episode for some serious live launch tips. Inside, I'll share the pros and cons of both, the questions you MUST ask yourself to make an informed decision, what businesses are probably ready to launch live, and my process for deciding a launch strategy. More goes into this decision than you might think! Listen and get the skinny.

Do you feel like Facebook Ads are like trading the stock market? Then you HAVE to tune into this episode. I'll share my CEO tips on how to get back in the driver's seat and take CONTROL of your data, budget, and results. Digital marketing is not gambling. It's a process. And when the process is followed, you cannot fail. Remove the fear, apprehension, mistrust, or pure panic around spending money on Facebook advertising and tune into this particularly empowering episode!

What kind of experience do you want to create for your audience? That's the question you should be asking yourself at EVERY stage of your business! Because marketing is ALL about creating an experience! In this episode of the Not for Lazy Marketer's podcast, I dive deep into the different experiences you can create, how to build an epic and aligned experience for YOUR specific audience, and how to turn that experience into sales!

Want to know where MOST people mess up in their marketing? In HOW they talk about their offers. This is a mistake I see almost every business make, and it's even something I struggle with myself. Because deeply communicating your offer is truly the most challenging part of messaging and the MOST important. Tune in to this episode to learn how you can dodge this mistake and revamp how you talk about your offers (paid and free) in ways that lead your audience to take action.

"But what if it doesn't work?" I get this question a lot when teaching new strategies to entrepreneurs. Have you ever decided not to implement a new strategy, adjust your copy, or try a new approach out of fear that it won't give you the result you want? Then you absolutely need to listen to this episode. Inside I share the marketing mindset that's 100% holding you back from success and why failure is something you need to start embracing or you will never succeed in your marketing.

So much of leadership comes down to pushing yourself out of your comfort zone every single day… Easier said than done, right?! Over the last few months I've leveled up my leadership skills in a big way, and I want to share these crucial takeaways with you. In this episode, I'm giving you all of the leadership advice I wish someone explained to me when I started growing my team.

What if I told you it's possible to have your finger on the pulse of your company at ALL times… … Well, that's exactly what metrics, KPIs, and my "Master Spreadsheet" are for! In this episode, I'll show you how I track every micro and macro aspect of my company's performance to ensure we meet our big, bold goals… and why you should too! Regardless if you have a team or not, tracking your metrics and KPIs will make a world of difference in your results!

As a mom, wife, CEO, and fitness enthusiast, I get asked all the time how I show up in so many areas of my life and make time for it all… without feeling guilty, dropping the ball, or burning out. In this episode of the Optimized Business Bonus Podcast Series, I'm going to share my biggest CEO secret weapons and life hacks that keep me focused and thriving!

To grow your company you also have to grow as a leader. I'm proud to say I am now living my dream as the CEO of a multimillion-dollar company with 24 remote employees. …. But I had a lot to learn along the way to get there. In this episode of the Optimized Business Series, I'm going to share all of the challenges I faced as I stepped into my role as the company leader, and show you how I've created a winning team that takes me way farther than I could get alone.

No matter what, I make sure that we constantly overdeliver for every client we serve… In fact, overdelivering is the secret weapon to a sustainable business (and one of our top company values.) In this episode of The Optimized Business Series, I'll show you our processes and SOP's that drive our company towards greatness, while making sure we continue to set ourselves and our clients up for major success… And I'll reveal the ONE thing I've learned the hard way, and over and over again.

Want to see how I personally think through my marketing strategy AND how I choose what we focus on to maximize our lead generation and our sales? In this episode of The Optimized Business, I show you how to step back and assess the gaps in your marketing and call out the three main ways to generate interest in your offers. Massive momentum here we come!

You've gotta do the work to grow your business… We all know that. But so many people get caught up in the details they forget the bigger picture. Today in Episode #1 of the Optimized Business Bonus Podcast Series I'm going to talk about the overarching foundation of a multi-million dollar business strategy as a whole, and share my best tips (and biggest mistakes!) with you. Sometimes the concept of a "business strategy" seems so broad it's hard to get clarity… So in Episode #1, I'm going to break down the key areas you need to focus on, and show you the tactical actions you can take to make sure you've got all the areas of your business queued up for maximum growth.

"If I'm running paid ads, do I really need an organic content strategy?" I understand why I get this question all the time. Creating an organic content strategy can take a TON of time and resources, especially if it's just you doing #allthethings. It's time to view organic content in a whole new light. Inside this episode, I share what matters and what doesn't when creating a sustainable and (most importantly) effective organic content strategy.

Stop everything and listen to this podcast episode first if you're even THINKING about adding a new offer. I'll break down exactly when adding a new offer makes sense, bust some common beliefs (and misinformation) about multiple offers, and share what I believe is the fastest path towards hitting a million in revenue or more. Plus, I'll spill the tea on client stories, personal stories, and real data around how multiple offers affect results -- so you can make a fully informed decision now or in the future!

Get the latest on all things Facebook! Today we're getting down, dirty, and a little nerdy on all the biggest Facebook shakeups that could significantly affect your ad costs, performance, and priorities. The good news? Not all the updates are bad! Many can be used to your advantage IF you know how to capitalize. Tune in, and I'll share the 3 biggest changes, how they could affect your results, and what steps you can take to keep your marketing ship sailing smooth.

Rant alert! There is a mindset spreading across the online entrepreneur space (and society as a whole) that is 100% holding people back from their goals and success. If you listen to this episode, look in the mirror, and go 'oh no...' -- that's okay. This is something you can shift pretty quickly. And the even better news? I'll share the mindset I see in EVERY successful entrepreneur and show how you can cultivate that approach for yourself. If you're not hitting your goals in business right now -- do not miss this episode!