Embodied CEO

Have you created a guaranteed to convert marketing strategy, or has strategy left your head spinning? I've spoken to many business owners who are so overwhelmed by the jargon, differing ideas, and confusion in the marketing realm that they aren't even sure where to begin with their own strategy. After years in digital marketing, I've discovered that the best way to create your perfect marketing strategy is to separate from all that noise and focus on your ideal customer. Tune into this first episode of my new 'Behind the Scenes' series, as I reveal what important questions you should be asking yourself about your audience…questions that will literally make your marketing strategy come to you.

In everything, there are seasons and cycles. In the economy, the cycle starts over when the bubble gets too big and bursts. Prices fluctuate, we enter a recession, and we reset. Economic strategies that worked during the bubble aren't necessarily going to work during the recession. In the digital marketing world, we are in a cycle, too. The online space has been booming over the last few years, and the demand for high-ticket services were at an all-time high. Business owners desired done-for-you, VIP services, and weren't willing to show up for anything less. That is changing. With buyer hesitancy skyrocketing and profits down, 90% of people aren't jumping on those high-ticket offers....and if you only have high-ticket offers available, you are going to end up leaving a LOT of money on the table right now. In today's episode, I'll show you how to support those who aren't ready for your highest offers, and uncover what strategies are making a comeback in this season of digital marketing.

Are you constantly looking for a "one size fits all" solution to your marketing, hoping to just plug in your information and be on your way to sales? Maybe you've even signed up for programs that promise you immediate success with their "perfect blueprint" only to be met with disappointment? I'm here to tell you today that there is no successful marketing strategy that is simply a plug and play. Why? You are unique. Your business is unique. Your offer is unique. The audience you target is unique. Your marketing strategy should be tailored to fit the unique aspects of you and your business. It's time to tune in, push the gimmicks aside, and discover what may be hindering your success in marketing AND costing you time and money.

Marketing is always changing. What's working right now may not be what was working last year, last month, or even last week. At Hirsh Marketing, we discuss daily what is (and what isn't!) working in the marketing world, so we can shift and make changes where needed as quickly as possible. In this podcast episode, I'm sharing with you 6 things that ARE working right now in strategy and in ads. Things like: - Cash Infusions - Increased Offer Value - Carousel Ads and more! Tune in to hear how you can implement what's working into your marketing strategy, and see a difference in your results.

On today's episode, I'm going back to the basics. You've heard me say, "Marketing always works, it's just a matter of when," and it's true. Marketing DOES always work. You don't have to rack your brain wondering what complex plan to put into place to make it happen. I have a simplified method that will instantly improve your marketing results: —> Set Projections —> Gather Data —> Take Action If you aren't following these steps in your marketing, or worse…you've just been throwing spaghetti at a wall hoping for positive results…tune in to hear how you can implement this proven method and reach your marketing goals.

As a business owner, I've made mistakes. Mistakes that cost me millions. MILLIONS. I broke my own rules and my own advice, and honestly, it was a tough pill to swallow. The past few months have been a life-changing journey for me. I've been reflecting, rebuilding, revamping, and getting back down into the trenches of my business. Today, I'm ready to share the two big mistakes I made (and the incredible lessons learned) with you. Listen in!

The economy has entered a recession, and for those in the digital marketing space, it seems we're all encountering the same questions: How will this impact my business? What in the world of digital marketing will change? Could we have been more prepared? What strategies do I need to implement? Do I need to panic?! In this episode of Not for Lazy Marketers, I am joined by Ryan Deiss, the founder and CEO of DigitalMarketer.com and Founder and Managing Partner of RivalBrands.com and plattr.com. Listen in as Ryan gives his thoughts on those questions, reveals insight on the past and present, and explains what you should be doing to ensure you are propelled to the top when the economy shifts once again.

In today's climate, you may find yourself asking if ads are truly essential. Do you really need them to grow your business, or can they be cut in an attempt to help your bottom line? I often tell business owners that everything in business results in a delayed reaction. Rash cuts to your ads now will result in huge impacts to your business down the line. Tune in to this episode where I shed light on what should be non-negotiable in your marketing during a recession, and how you can continue to see the growth of your business in a buyer-hesitant market.

What if your marketing doesn't work? What if you spent countless hours working through your offer and strategy, created all the promotional materials, sent out dozens of emails, posted on social media, and you didn't sell a single thing? If you read those words and immediately thought, "I'd be a failure," you're not alone. Tune in to today's episode where I uncover what the real failure is, show you where your value truly lies, and explain the mindset changes you must make when your marketing isn't working.

The economy is changing, and digital marketing is not immune to the effects of a recession. Preparing for the impact to come is imperative to protecting your business and its growth. Building relationships. Leveraging audiences. Pivoting offers. Shifting focus. Clear vision. In this episode, Russell Brunson, the CEO and co-founder of ClickFunnels, breaks down the secrets behind his multi-million dollar business and what you should do to advance success in your business during an economic downturn.

If you think that growing and sustaining a business is going to be EASY… this episode is about to prove that you have it dead wrong. I'm NOT about the hustle (Gary Vee) mentality, but it's nuts to think that you can create a completely passive business that never struggles and has no pivots ever. When you sign up to be a business owner, you are going to have to put in the work and show up and realize there are ups and downs, ebbs and flows, and you still have to CHASE the success and pivot your offers sometimes. Tune in to hear this raw and real episode about struggles and insights and the important conversations that need to be had around these topics.

Lauren Marie joined Market Like A Pro, our done-with-you marketing consultancy, in January of 2022. Before coming in, her launch didn't go well, but with our support in MLAP, she created that success. She did NOT let her previous failure determine her business' future and didn't let it stop her from figuring it out. In this episode, she breaks down what went wrong, and then what she did to make sure things went REALLY right - to the tune of a 6-figure launch.

Growing a team to help run a 7-Figure business is no joke. It cannot be about how you FEEL in the moment and bringing your ideas to the table. You have to have every single step of growing your business tied to an outcome that is measurable. Because what'st he purpose of your business? It's to HELP others. AND to fuel your lifestyle and financial goals and help your team feel financially secure as well. And when things feel HARD - tune in to find out how Haley drives through the HARD things and how you can do this too.

As a CEO, the responsibility of leading a team can be HEAVY sometimes! Add that to the pile of (literal) crap that can be happening in your personal life and I got to my breaking point and in a place where I felt like just burning it all down and walking away. When these seasons hit, I do these THREE things to make sure I can refocus, recenter and realign with my purpose so I can snap the heck out of it and get back into momentum. Tune in to find out what they are so they can help you when you're feeling this constraint as well.

Want to get better results for your marketing fast? You need to check where you're not being clear and compelling in your marketing message. The good news is, you don't need to be a world-class copywriter to fix this. Just do this quick exercise, and your messaging will get better fast.

Pivoting is the ultimate advantage for small businesses. Instead of having to go through multiple committees, you can change your direction any time you need to, and do what's necessary to give your market what they want. And it's getting more necessary with a recession looming on us, and buyers being more careful than they've been in over a decade. But there's a danger in pivoting too much, and that's losing your focus. Tune in to discover the difference between both.

Can you really guarantee success in your business? I believe you can. Today's episode takes you through a part of Emily's journey since she started out, and the building blocks that make it possible for her to do an hour's worth of work and collect over $20K in revenue. Unlike gambling, business does not depend solely on luck. You can stack your odds in your favor, and that's what this episode is about.

Are you getting everything you can out of your marketing efforts? I always say that marketing always works. And you can always make it work even better. That's what you're getting in today's podcast. I share 3 things you can do that will make your marketing work better, and they don't take a lot of time (or money) to implement. Tune in to find out.

As entrepreneurs, we're action takers. When we have a goal, we move fast to create a plan, and do whatever it takes to achieve our results. That's why we work so hard, and why we have lives most people out there don't have. Lately, results are harder and harder to achieve. We're having to work more this year to get the same results as last year. Tune in to discover why results are being delayed in every single business, and how to adjust your mindset to make your business grow because of that.

When is it time to change an offer? I have a saying which is "Do 1 offer until you reach 1 million dollars". I'm not going against my own teachings here, but there's something else going on. The conditions in our market are changing, and people are holding on to their money. So you need to be careful about how you're promoting your offers, or else their effectiveness will diminish until you reach months with $0 in sales. Tune in today to discover how to know when an offer needs to be changed.

Every CEO must hear this. The "set it and forget it" model of running online businesses is long gone. It's a fragile model that can only exist if all businesses are having an easy time. But when things get tough, the businesses that set it and forget it close their doors, and the true leaders are the one who stay. Don't worry though, by following the basics on this podcast episode, you're almost guaranteed to make your business grow and succeed in the years that are coming. Tune it to find out.

Running ads online is not like it used to be. Not that long ago, we saw returns of 6:1, 10:1, even 20:1! Because of market saturation, heavy competition, and businesses willing to invest a lot into client acquisition, getting a high return on your ads is getting tougher. But it doesn't have to be. Tune in to see how we're able to take a 2:1 return on ad spend, and use it to bring us customers for months (and years) to come without increasing our ad spend or using complicated methods.

Ever since businesses went online, they forgot about one thing that creates trust with people. And the more you do it, the harder it will be for you to bring new clients into your business. Rule #5 reveals how to lower buying resistance from clients, even in the middle of a recession.

Rule #4 of marketing in 2022 is special to me because NO ONE wants to talk about it. It's the big elephant in the room online marketers want to ignore. And those who do, tend to break the trust of their clients, and their businesses never recover from it. Tune in to this episode and find out what real businesses are doing to stay ahead of the game.

Whenever you see diminishing returns in your marketing, what's the best thing you should do? You should change what you're doing, right? But what do you change it to? If you just start doing random things, you may end up worse than you started. That's throwing spaghetti at the wall hoping it will stick. Rule #3 shows you what you must focus on when marketing results start to fade. Tune in to discover how to fix your marketing.

Garnering this one thing is key when marketing stops working. Today I talk about what you should do when you need more leads, more sales and more clients. Taking more action, and building out more funnels is the wrong move because you'll waste your energy trying to do something, anything so things get back to normal. In doing that, we miss this simple ingredient all businesses must have if they want clients to come to them for the coming years. Tune in to discover Rule #2 Of Marketing In 2022.

When business gets tough, getting new clients becomes more difficult by the day, and advertising costs seem to rise by the hour, business owners tend to lose touch with a fundamental part of their business. This will put you in a downward spiral where, the harder things are, the harder they'll get. Rule #1 shows you how to get back in touch with the basics of your business so you can thrive no matter what.

If lack of inspiration, burnout and stressing about every detail of your business is part of your day-to-day, I have an important message for you. It's a State Of The Union of what's happening right now in the digital landscape, and what you must do if you feel like nothing is working. Because as entrepreneurs, we have no choice but to succeed. Even if all odds seem to be against you, I'll show you how to gain some perspective, and how to think about online marketing to stand out from the crowd.

Last year, making money online became much harder. Ad costs went up, targeting options on Facebook vanished, and response is down overall. For those of us who choose excellence, we've figured out how to succeed despite these setbacks. Today I'll show you Why doing business online today is harder than 2 years ago, and how to take advantage of it What you should focus on so people can't help but buy from you (it's not marketing, it's something else) The value paradox that repels buyers from your business

What do you do when you're up against a problem that seems impossible to solve? We just ended a launch, but the ROAS was less than I expected. It was profitable, but not at the level it should be. So I decided to use a method to generate ideas that I had neglected for a while. In the end, I had more ideas than I knew what to do with, and I want to share it with you. Join me today so I can show you How to get unstuck every time a problem comes up that seems impossible to solve Why you shouldn't throw out bad ideas when a problem comes up The contradictory nature of working in your zone of genius And so much more…

I tried MDMA for the first time and it changed my life! This episode isn't about marketing BUT if you are a CEO or business owner and are interested in personal development, you will get a lot out of this episode. MDMA truly transformed how I view myself, my work, my team, and the world. It was like having 20 years of therapy in 4 hours -- but also somehow more profound! Check out this episode to hear the whole story, process, and my continued processing of the event!

Don't let stubbornness kill your marketing! If your marketing strategy isn't working, it's not time to double down just because "it worked a year ago." The digital landscape changes rapidly, and that means you have to diagnose what's not working and take action as fast as you can. So, I decided to do an episode dedicated to helping you figure out what might not be working! Don't be like most biz owners. Learn how to pivot like a boss and make sure your marketing works no matter what!

It's the 400th episode of The Not For Lazy Marketers Podcast, and I'm celebrating by doing something a little different. I peel back the curtain in this episode, get super vulnerable, and share my 6 secrets to success. These are 6 things that are part of who I am, my routine, values, and the way I live my life that I believe directly contribute to my success. Warning: these are secrets that work for ME. So take what feels aligned and leave the rest. Let's celebrate this 400th episode!

People always ask me what I love about growing a team AND what makes it the most challenging. While building a team comes with a ton of responsibility, headaches, and frustration, it also is absolutely incredible to be a part of something that you could never create on your own! Which is why today I'm sharing a BIG mistake that CEOs frequently make (including me) that robs you of that experience and blocks so many magical opportunities and ideas.

Entrepreneurs everywhere are freaking out about rapidly increasing ad costs. And sure, prices have increased. But instead of panicking, you can listen to this episode where I'll break down the system we use to decrease our client's ad costs AND an entire case study of how we took a cost-per-lead from $60 to $6. We're covering all the gritty details, so turn into this very meaty episode!

Do people click on your free offer but then don't sign up? Are you struggling with your conversion rates or getting any attention at all? Then it's time to ask yourself this ONE question. I promise once you can answer this question (and implement the answer in your messaging), you will see a massive increase in your marketing success. Guaranteed. This episode is short but powerful. Listen up!

In this final episode of the Marketing Momentum Podcast Series, I expose the LIES we all see on Instagram and Facebook and how believing them is actually holding you back (and making this process so not fun). It's gonna get pretty ranty up in here, so strap in. It's time to ditch the hype machine, get back in the driver's seat, grab the wheel, and take back control of your future.

Everyday you don't make progress in your marketing you're losing money. But don't worry, there's some quick & simple solutions I'm offering in the fourth episode of the 2022 Marketing Momentum Series! Speed is the name of the game when it comes to cultivating a proactive approach to marketing and more cash flow in your business! If you want to learn what you should be taking action on everyday and how to speed up your business growth you've gotta listen to this episode!

Marketing rules and trends come and go, but the most powerful tool will always remain — MESSAGING. In the third episode of the 2022 Marketing Momentum Series I am diving deep into why messaging is so important and how to keep your business thriving no matter the marketing climate. Tune in to hear how to improve your message, consistently use communication to connect with your audience, and always stand out from the crowd.

How do you up-level your marketing game and grow your business...CONSISTENTLY? With this 3-step audit I teach you in the second episode of The 2022 Marketing Momentum Series! It's a simple, repeatable strategy to make sure you are improving your marketing (aka bringing in more leads & sales). So grab a piece of paper or open your Notes app and dig into this episode!

Ch-ch-changes! Digital marketing has completely transformed since 2021, and the changes will keep on coming! In this first episode of The 2022 Marketing Momentum Series, I discuss the 2022 Marketing Mindset you need to adopt if you want to see success in 2022. AND I'll reveal the MOST important thing you must focus on to bulletproof your marketing and survive future changes!

We all have the same amount of hours in a day" — you've heard this one right? Well, it's absolutely true! In this episode, I talk about exactly HOW you can maximize your time for your business (+ all the important things in your life). If you've been struggling with wondering where the heck your time goes everyday, then this episode is a MUST LISTEN for you! Tune in to hear my top tips on staying strategic with your time, prioritizing what's most important, and how to "fit it all in.

Want to know if Facebook ads are too expensive right now? Curious if they are still effective? Wondering if you should even try? Then you HAVE to tune into this episode. People ask me multiple times per week if ads are too expensive, so we are dedicating an entire episode to that question. Inside, I break down lots of misconceptions about ads, how to adjust your strategy to succeed in today's reality, and answer the question if ads are too expensive!

Ready for an Emily-style rant? Today I'm going HARD on this idea of PASSIVE INCOME. Everywhere online I see people promoting the idea that you can create a course, launch it, and keep making money without any effort. That has NEVER been true, and it's even less true today. In this episode, I seriously bust the passive income myths and dive deep into the mindset you need to adapt if you're going to build a lasting and successful biz based on reality.

I brought my Dad onto my podcast! Join me for this very special interview where my Dad shares some of the BEST advice from his 25+ years as a serial entrepreneur, what he wishes he knew when he started, aaaaannd maybe even some secrets from when I was a kiddo. I always learn something insightful every time we talk, and I'm so excited to share some of his wisdom with you!

Curious if Facebook Lead Form Ads even work? We ran a series of tests, so you don't have to! The results? Not as clear-cut as you'd think. Join me for this episode where I break down how we ran our tests, all the exact results (with LOTS of data), and how to decide if these ads might work for you!