Embodied CEO

Today's topic was inspired by a recent team meeting that got me fired up about the unrealistic client strategies that some influencers in the online marketing industry are promoting. Many entrepreneurs are being sold the dream of an easy, automated business with a membership funnel that generates recurring revenue month after month. But as someone who has built a successful business and seen behind the scenes of six, seven, eight, and nine figure businesses, I can tell you that this is not the reality. In this episode, I'll be sharing two hard truths: there is no such thing as a fully automated business, and membership funnels are not the easy solution that they're being marketed as. If you've wanted to dive deeper into the reality of building a successful business, tune in! _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

Today on the Not For Lazy Marketers Podcast, I'm emphasizing the significance of recognizing and utilizing your strengths and personality in your business and marketing strategies, a critical aspect that is often neglected. Numerous individuals dedicate their time attempting to imitate someone else's proven formula or template for success, neglecting the fact that they themselves possess unique qualities that are the true magic. The most successful people are those who harness their natural strengths, personality, and what they find enjoyable and effortless. While entrepreneurship is no walk in the park, grabbing hold of what comes naturally to you and utilizing it to succeed in your business is a must. If you've neglected this area of your marketing, listen in as I walk through reflecting on your strengths and personality, as it defines your values, mission, and assists with your messaging, ultimately setting you apart from the competition. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

Welcome to the last episode of my series 'Marketing Secrets Nobody Tells You' where I'm jumping into what I believe to be the most crucial element of marketing - converting cold traffic. While many people may have heard of this term, mastering it is very different from other components of marketing, and is crucial for achieving a seven-figure business. The episode delves into how this type of conversion is distinct from warm traffic, which are people who have already built a relationship with you. People often follow the pathway of creating success with warm traffic but struggle to get past a ceiling because they don't know how to convert cold traffic. Consider whether you have been prioritizing this aspect of marketing. If your answer is nope, tune in! Mastering converting cold traffic consistently is key to growing your business. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for an entire marketing strategy VIP experience? http://notforlazymarketers.com/vip

It's day 4 of the series Marketing Secrets Nobody Tells You, and I'm dropping a huge truth bomb. Marketing is NOT easy, but it IS simple. Successful entrepreneurs and business owners face challenges, failures, and roadblocks, even if it may not be apparent to you on the outside. Avoiding the pursuit of ease and complexity in marketing and business strategies is crucial to your success. Instead, start with simple tactics and assets that demonstrate the business's value propositions and concentrate on simplicity, which leads to success. If you've ever felt like marketing is easy for everyone except you, tune in. I'm easing those fears, and sharing personal examples of how I grew my business to nearly seven figures using simple networking, Facebook ads, and referrals.

Welcome back to my Marketing Secrets Nobody Tell You series, where today I'm revealing one of the biggest (if not THE biggest) reasons why business owners fail to move forward: inaction. Not taking action on growing your list or following, and increasing sales will cause your business to go backwards. Inaction is a recurring issue for business owners, especially those that are earning below six figures, and today I'm bringing you insights on how to overcome it. Trying things, taking risks, and not being afraid of failure is vital for your business to reach its full potential. If you've ever been plagued by inaction, listen in as I share intentional and strategic ways to make moves in your business. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for an entire marketing strategy VIP experience? http://notforlazymarketers.com/vip

Welcome to episode two of the Marketing Secrets Nobody Tells You series, where we discuss the secrets that nobody talks about and the actions you can take to conquer them in your own marketing. In case you missed it, yesterday we talked about what holds 90% of the weight in your marketing success, and today we will dive into where the answer usually lies when your marketing is not working. The answer is always in your messaging. A solid strategy will never work without really solid messaging, which is the foundation of marketing success. In this episode, we will define messaging, discuss its importance, and share some tips, secrets, and simple things you can do to improve your messaging. As a marketer, I spend a lot of time on messaging and it's one of the things I do so well, enabling me to get results quickly for my clients. Let's dive in and discover the secrets to improving your messaging to connect with your audience emotionally and drive marketing success. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for an entire marketing strategy VIP experience? http://notforlazymarketers.com/vip

You voted, and I'm delivering! This week's podcast series is Marketing Secrets Nobody Tells You, and each episode will include both a secret AND an action you can take. Today, I'm revealing the secret that holds 90% of an entrepreneur's success: the offer. While marketing strategies such as webinars and lead generation are crucial, the offer is often overlooked, causing you to miss out on potential sales. And, don't think that you can just create an offer once and be done…continuously improving the offer to match the changing needs of your customers, competitors, and the market is a must. If you're a business owner, you have an offer… so this episode is for YOU. Tune in! _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for an entire marketing strategy VIP experience? http://notforlazymarketers.com/vip

Do you ever feel stuck in analysis paralysis? You know what I'm talking about…the constant "what ifs" and fear of making the wrong decision in your marketing that mean you end up doing nothing at all. Instead of trying to figure out every possible scenario and answer to each and every question, take action one step at a time. Taking action (even small actions) make it possible to gain feedback. That feedback is critical to growing a successful business. In today's episode, I'm diving into the importance of not getting stuck in overthinking, but instead taking action and making progress. If you feel like you have to have everything figured out before making the next move, listen in. This one's for you! _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today's episode, I'm answering the question that plagues so many marketers: when do you know it's time to completely pivot your marketing strategy? Should you make small changes or is it time for a massive overhaul? With so many factors at play, it can be overwhelming to figure out what isn't working and what needs to change. Today, I'm walking you through the process of diagnosing what is wrong with your marketing strategy and how to take action. We'll cover topics like fixing your offer positioning, adjusting your copy and creative, and making changes to your funnel. We'll even discuss when it's time to completely throw away a strategy and start over. Don't miss this!

Welcome to the 500th episode of the Not for Lazy Marketers podcast! 500! Wow, what a journey. A huge thank you to each of you who tune in regularly, who have followed along as I've talked through my wins, struggles, and insider knowledge. Today, I'm reflecting on the components of podcasting that have helped me consistently produce content for the past 4 years and reach this amazing milestone. From transparency and consistency to valuable content and strategic planning, I'm sharing six takeaways that can help you build a loyal audience and grow your brand. Listen in!

Are you looking for ways to improve your results? In this episode of Not for Lazy Marketers, I'm dropping 3 simple, but HUGE, tactics you can implement now to see your sales climb. From producing valuable content that connects, to generating consistent leads, to nurturing relationships, you'll want to tune in. I'm highlighting essential pieces to business success, and easy ways you can improve your marketing today. Looking for Hirsh to support your marketing? http://helpmystrategy.com Join me at my Exclusive Business Hangout, March 30th: http://hirshmarketing.com/openhouse

I had the most incredible training yesterday…honestly, it was my best one yet. While there is no replay (and I mean that), I did want to drop this bonus podcast episode with an exercise we did on the training. A one-size-fits all strategy never works in marketing. Creating a custom marketing strategy tailored to your business's unique needs and audience is a must, and this exercise can help you pinpoint where your individual strategy needs help. This exercise is so freaking valuable. Grab a pen and paper and listen up. Let's audit your marketing strategy and identify areas of improvement together!

If you have an offer that just isn't selling, this episode is for you. Many people mistakenly think that their offer is not good enough or that people simply don't want it, and they try to change the offer…and then when that new offer doesn't sell, they're on the verge on giving up. Oftentimes it isn't the offer itself, but rather the offer positioning. Before you go totally recreating your offers, listen in. I'm uncovering the why behind your offer not selling. Things like: - Offer positioning - Offer confusion - Buyer overwhelm - Lack of trust Addressing these issues will not only improve the offer itself, but will have your sales soaring. Tune in! Looking for Hirsh to support your marketing? http://helpmystrategy.com

What is your marketing strategy? That sense of overwhelm you just felt when reading that question…you're not alone. Many people feel overwhelmed when asked about their marketing strategy because they lack clarity on what should be included. Today, I'm jumping into the what and the why behind these 4 critical pieces that MUST be part of your marketing strategy: 1. Building an Audience 2. Lead Generation 3. Sales Conversion 4. Retention If you've been searching for a starting point for creating a successful marketing strategy that converts, this is it. Listen in! Ways I can support: [Free] Join me LIVE to learn my proven formula for generating consistent leads & sales: https://www.hirshmarketing.com/training Looking for Hirsh to support your marketing? http://helpmystrategy.com

I'm dedicating Day 5 of the 'Marketing Questions Answered' series to share how I structure my day as a successful entrepreneur and mom of three. This has been a question I have received frequently so I knew it needed to be a part of this series despite it not being marketing specific. In this episode, you'll learn about my: Non-negotiable habits Time management techniques Daily intentions I also go into the specifics so you can get a glimpse into my daily routine, giving you a look into how I manage to fit everything in. Tune in now! Ways I can support: [Free] Learn how to create an offer that sells: https://www.notforlazymarketers.com/offer Looking for Hirsh to support your marketing? http://helpmystrategy.com

Welcome to the fourth episode of the 'Marketing Questions Answered' series. In this episode, I address a common struggle that many business owners face - feeling overwhelmed and unable to handle everything on their own. This question is especially relevant to entrepreneurs who need support in their marketing efforts but may not have the resources to pay for it. I provide insightful advice and practical tips for prioritizing and sustaining marketing efforts, even without a team or much help. I even reveal what it looked like for me when I began my business, with a child in tow and no money to hire help. If you're a parent or even have a full-time job, this conversation may resonate with you. I also discuss questions you should ask yourself to decide if you can have some support in your business (even if right now it feels out of reach). This episode is a must-listen for anyone currently feeling deep into entrepreneurship and are seeking practical tips to pull through the busy season.

Welcome to episode two of my "Marketing Questions Answered" series. Today's topic is all about visibility ads. I'll be answering a question from a listener who has been consistently producing a podcast for four years, but wants to grow her downloads even more using visibility ads. Visibility ads are an effective way to grow brand awareness and increase the number of people consuming your content. Listen in as I share my strategies for running visibility ads, tips on how to choose the best content to promote, how to create ad creative and copy, and how to budget.

Last week, I asked you to share with me your biggest marketing challenges and ask me your most pressing marketing questions so I could answer them for you. I've compiled those responses and I'm jumping right in with the answers you need, broken down into easy pieces, in my series, "Marketing Questions Answered." In the first episode of this series, I'm answering how to create a winning ad that brings in leads. But not just leads that come in and sit there…leads that actually convert into sales. That's what we all want, but how do we make it happen? First, having a clear, solid strategy as a foundation is an absolute must. After that? Listen in as I share the steps to nailing your ads and bringing in those sales.

Today's podcast episode is inspired by a question I was asked during a training session earlier this week. "How do I know what my unique selling point is?" It's a simple question, but one that is essential to building a successful marketing strategy. If you don't know what your unique selling point is, chances are you are drowning in an already saturated industry. In this episode, I'm sharing my insights on how to identify your unique selling point, why it matters in your marketing efforts, and how to use it in designing your messaging to create connection with potential customers. Let's dive in!

We are neck deep in businesses and their marketing day in and day out. When it comes to marketing and marketing success, we've seen it all! Have you ever wondered what our most successful clients are doing to totally crush it in their marketing? Listen up. Today, I'm sharing the 8 things that we see across the board with our successful clients. Things like: - Having a specific niche - Understanding the customer journey - Leveraging social proof - and more. If your marketing is struggling, and you just aren't sure what's missing, tune in!

I know you've been hearing about AI from everyone, in every corner, and in every space lately, and I also know it's either filling you with excitement or concern…or maybe even both. In today's episode, I'm divulging ALL my thoughts on artificial intelligence, including how you and your business can start leveraging AI for the best. We know this to be true: AI will absolutely have an impact on our society, the economy, and even how our businesses operate, and you have to be ready for those changes. If you've been curious how to bring AI into your business, don't miss this. I'm addressing the fears and the worries, and how you can adapt to AI in a way that is authentic and in alignment with your business and ultimate success. Listen in!

If your marketing strategy isn't setting you up for success, you may need to take a step back. It is so important that you have a deep understanding of your ideal customer before creating a marketing strategy. Without this foundational knowledge, a marketing strategy simply cannot be successful. In this episode, I'm diving into the process of establishing a 90-day goal, and creating an exact strategy to execute and achieve that goal. I'm highlighting the importance of leaving room for pivoting, adapting, and optimizing, and I explain why a clear focus for 90 days is essential to sticking with a plan and achieving success. Tune in!

​​Have you ever looked at your own marketing through the eyes of your potential, ideal customer? This is one of the first steps I take when approaching a well thought out marketing strategy, and it should be at the top of your list, too. Connecting with your ideal customer by understanding their fears, frustrations, wants, dreams, and the barriers to achieving their goals creates a deep level of communication and will attract those who resonate with your message. If you aren't doing this, you're making a mistake…but you aren't alone. In today's podcast, I'm revealing the top 5 mistakes even my highest level clients have made. If you're ready to improve your overall marketing strategy, connect with your ideal clients, and avoid the mistakes so many are making, listen in!

Last summer I hit a super low point in my business and it was around that same time I crossed paths with George Bryant. What I didn't know then was how pivotal our friendship would be and the lessons he would teach me. Tune into today's episode of Not For Lazy Marketer's podcast for part one of a super transparent conversation between George and me that will help you during the lowest moments as an entrepreneur. It's real, it's raw, and you don't want to miss it.

It's day 5 and the last day of my 2023 Marketing Mastery series! I think I've saved the best for last…predictions and strategies for running paid ads this year. One of the most common questions I hear in the digital marketing space is, "do Facebook ads still work?" In short, YES! In fact, I believe that Facebook and Instagram ads will still dominate this year. They are time proven and great places to start when it comes to paid ads. BUT, there are other platforms, too. If you've considered expanding where you are running ads (or if you've never run a single ad and don't know where to start!), you're going to want to tune in. I've got the information you need to decide where you should be putting your money and what will benefit your business the most. Listen in!

Welcome back to my 2023 Marketing Mastery series, it's day 4 (and if you've missed any of the previous 3, they are SO GOOD, so be sure to check them out!) where we are diving straight into email and text message marketing. I've noticed quite often that businesses have incomplete email nurture sequences and/or do not email their list consistently, and this is a HUGE mistake. Email and text messaging are still highly effective methods for nurturing and converting leads, and you could very well be leaving money on the table if you aren't utilizing them properly. Tune in to hear more about how to effectively use email and text messages in your marketing, what not to do, and what changes to make to overcome buyer hesitancy and achieve positive results.

It's day 3 of my 2023 Marketing Mastery series, and today I'm discussing funnel strategies. More specifically sales funnel strategies that WILL convert this year. Live launches, lead generation, downloads and bundles, free webinars, how-to programs, and paid workshops…it's enough to make your head spin if you don't have clear direction. I cannot stress more just how important it is to find the right strategy and tailor it to meet the unique needs of your business. If you aren't quite sure what strategies you need to implement this year, tune in! You won't leave this episode without a game plan.

Welcome to Day 2 of my podcast series, Marketing Mastery in 2023, where I'm tackling everything content! Using organic and valuable content to strategically convert buyers is a "must have" piece to your marketing strategy. In this episode, I'm covering content pillars, consistency, and which platforms you should be focusing on. The goal today is for you to take a step back, think about how you show up, how you create content, and how you can improve. If you love actionable steps (and want to upgrade your content), listen in!

This week, I'm coming at you with a new series called Marketing Mastery in 2023! This 5-day series will cover the latest trends and the TOP strategies in the world of marketing. Each day, we will explore a different aspect of marketing including marketing mistakes, content and organic strategies, sales funnel strategies, email and text messages, and Facebook ads. My goal here on the Not for Lazy Marketer's Podcast is to provide you with a comprehensive and practical guide to marketing, while cutting through the noise and focusing on what's most important. Trust me, I know how overwhelming it can be to navigate the contact barrage of information about marketing, and I want to be your one-stop resource for all of your marketing needs. So sit back, relax, and get ready to level up your marketing game with the series. First up, million dollar marketing mistakes you DON'T want to be making. Tune in!

If you've ever wondered what sets apart successful entrepreneurs from those who struggle to find success, look no further. I've seen the same consistent things among friends and peers (and myself) when it comes to success, and I'm sharing 5 of them. Things like: investing in personal development the speed at which you take action how willing you are to be uncomfortable …and more. Today's episode isn't one filled with massive changes you'll need to make in your business, but rather awareness and alignment you can create within yourself. Tune in!

In today's episode, I'm diving into the topic of nurturing your audience. Nurturing can take many forms, including social media, content, email, and any other way you might be interacting with your audience. It's essential to be consistent and intentional in your nurturing and to do so without expecting immediate returns But the goal of nurturing is to maintain a valuable relationship with your audience and to create ideal customers for your offer. If you haven't quite nailed how to successfully nurture your audience, tune in as I share how to build trust, provide no strings attached value, and convert your audience (over time!) into paying customers.

As an entrepreneur myself, I understand the challenges of selling your offer effectively. That's why I believe it is so important to have clear and well-defined milestones in offers. Breaking the offer into three major milestones not only gives your audience a clear path, but also helps them see that your offer will solve their problem. That's what it's all about: making the offer clear and attractive, and showing your audience the experience they'll have and the outcome they'll achieve. Listen in today as I share more about this strategy, the use of milestones, and what to change so you can sell more of your offer.

Today, I'm giving you a behind-the-scenes look into my marketing strategy for my multi-7 figure business. If you've been curious about how you should be planning your marketing strategy, this episode is for you! It's packed with valuable information that you can start using in your own business right away, such as: How to plan your marketing strategy without overcomplicating it Why you shouldn't make your yearly planning super specific How often you should be planning How I make promo decisions that bring results So grab a pen and some paper, and tune in!

Creating a high-value, free lead generation offer - one that creates a roadmap to your paid offer - can be a crucial part of your marketing strategy. I often see business owners make serious mistakes with their free offer, though. Today, I'm coming in hot with what TO do and what NOT to do to design a free offer that is of high value, but still maintains a gap that only your paid offer will fill. If you have a lead gen offer that needs tweaking or you are in need of creating a lead gen offer, this one's for you. Listen in!

I just wrapped up my incredible boot camp week of trainings for business owners, and I've been chatting with a ton of those participants in my DMs. After many questions and quite a few conversations, I began to realize a general theme among each one: a clear strategy was missing. A clear strategy for growing your business is crucial. Your funnel, email marketing, traffic sources, messaging, offers, and offer positioning…everything is wrapped up in your strategy. And while a strategy can be simple, it's not necessarily easy, and can even lead to a major feeling of overwhelm. Tune in as a share this vital information that so many people are missing, and where you can start on this foundational aspect of your business.

Are you feeling the weight of pressure and overwhelm as you set your business goals for the year? You're not alone! I recently had a conversation with a client who was struggling with a lack of success in their marketing efforts, and decided to go back to the basics to help them regain confidence and rid that sense of defeat. In this episode, I'm diving into my 4 golden rules to guaranteeing marketing success…rules you can control, focus in on, and change in order to improve your results and achieve your big picture. Listen in as I unveil simple and actionable steps to help you master these 4 golden rules, and reveal which rule is the most crucial for your success.

This year is going to be HUGE for my company. HUGE. It's already started out absolutely amazing, and I have set things in place to ensure that both my goals and my company's goals are achieved. Today, I thought I'd share with you 10 of those things I'm doing this year, so you can begin implementing them into your own 2023. Things like: team building hiring mindset shifts designated CEO time metrics tracking breath work …and so much more. Tune into today's episode as I dive deep into actionable steps, determining priorities, and the climb to $10 million. Buckle up.. it's a long one!

In this episode of the Not For Lazy Marketers podcast, we'll be uncovering three overlooked strategies that can have a massive impact on your business success this year. From making a conscious effort to connect with your audience to setting powerful goals and tracking progress, these are key areas that are easy to overlook but can make a major difference in your success. Tune in to hear more about these crucial strategies and get a glimpse into the future of business. Whether you're a seasoned entrepreneur or just starting out, these 3 key strategies are valuable for every stage of your business.

Part two of my 2022 year in review is officially here. I'm revealing our successes from this past year and what I plan to carry forward into 2023. I'll even be disclosing what I did that saved my business during a super worrisome time. Plus, I have a special announcement - something I have never done before! Tune in for a candid and informative discussion on business strategy and success.

The Year of the Pivot. That is what I have themed my 2022. I made a ton of changes that really turned my year around. I allowed for more flexibility, discovered more fun, and made memories every month in my personal life alongside learning invaluable lessons in my business. Join me today in the first part of a two part series where I recap my year, talk about the mistakes that I made, lessons that I learned, what didn't go well, and what went really well. On Thursday we will dive into the latter part of my year and focus on more specific lessons. I hope you enjoy this podcast series as much as I do, tune it now!

My team and I went through our entire year of podcasts and I got inspired to replay my TOP episode of the year, "3 Things You Can Do Now To Positively Impact Your Marketing". The content is still super relevant to right now and will leave you with 3 things you can do instantly to improve your marketing. If this is the second time you're listening to it, I guarantee you'll get something new out of it that you needed to hear today. If it's the first time, you'll definitely get some amazing gems that you can apply right now. Listen in & enjoy!

Today I'm sharing my top lessons from 2022 (and 1 BIG mistake I will never make again). If I look back at myself six months ago, I don't even fully recognize who I was. I've grown so much as a person and as a CEO. The lessons I share today can be applied to not only my business, but all aspects of life. Listen in as I open up about my personal struggles, victories, and what consistent themes I noticed in my business. Let me know which one resonates most with you, send me a DM on instagram @EmilyHirsh.

Visibility and brand awareness builds an audience, but that alone won't guarantee a successful marketing strategy. After you build that audience, you have to send them on an intentional journey. If you are asking yourself, "why isn't my marketing working?" then you need to be looking at that journey and identifying where people are dropping off. Today's episode is inspired by a message I recently received from a woman who is frustrated with her marketing and the advice I gave her. I want to share with you the importance of understanding your customer's journey, identifying gaps and how to fix them. Tune in as we look into some of the first steps you should take when you feel like your marketing might not be working.

Is your business ready for paid ads? You might think I'm going to recommend running ads 10 out of 10 times - but the reality is, there are buckets you need to be filling before you pull the trigger. Timing is everything and while the answer to this question isn't black and white, there are 3 main ways you should be growing your business visibility before you decide to start using paid ads. If you are debating if this is a good time in your business to be putting money into ads, then this episode will provide you clarity and a TON of value. Listen in to find out more!

We are in the season of goal setting for the New Year. Most of the time when you set goals you create some sort of strategy or action plan to go along with your goals. But where I see most people lack in this process is being specific. When you hit the ground running in the New Year, what are you actually going to be doing? What habits, what goals, what actions? Join me as I walk through my top 5 steps that are essential to a specific marketing strategy and how you can set an action plan that will lead to results going into 2023. Plus, I share some inside tips that I will reveal in my live intensive workshop coming up this Thursday. Listen in, you don't want to miss this episode!

Are you ready for some inside intel on Black Friday?! Black Friday might be over, but knowing what worked (and what didn't!) is vital moving forward. We ran over 35 Black Friday promotions between all of our clients, and we absolutely crushed it this year. In fact, we generated over $700,000 in revenue, so far. Compared to last year, ad costs were down and sales conversions went up, and we saw some of the best results. If you want some behind the scenes on how we were able to capitalize on warm traffic (and the work you've already done this past year) to produce such incredible results, you'll want to listen in! I dive into CPM's, timing, audience, consistency, copy & creative, and more, so you'll be in the best position when Black Friday rolls around next year!