Embodied CEO

Today, I'm diving into traits that all successful entrepreneurs possess. Throughout the interviews I conducted last week with some of our most successful clients, I noticed a recurring theme. These entrepreneurs all shared five key traits that have played a significant role in their success, and I believe they can do the same for you. Throughout this episode, we'll explore these traits in more detail and discuss how you can incorporate them into your own entrepreneurial journey. Remember, success is not reserved for a select few—it's attainable for anyone willing to embody these traits and put in the necessary work. So, tune in to discover how you can cultivate these traits to unlock your full potential as an entrepreneur! _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today's episode, our special guest is Adrienne Weimer, an extraordinary client and remarkable entrepreneur. Adrienne is a sales coach and LinkedIn strategist who has been running her business for over three years now. Her journey began as a side hustle while she was also working a full-time job. With her expertise in LinkedIn coaching and personal brand building, she soon realized the power of expanding her reach and making a great impact. Throughout the episode, Adrienne provides valuable insights and lessons she has learned along her journey, including the importance of consistency, perseverance, and the willingness to learn and adapt. During our conversation, we uncover the strategies and mindset that have contributed to Adrienne's remarkable success. Join us for an episode filled with inspiration, tips, and advice from an exceptional entrepreneur. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Marketing on a budget? Check out my newest offer, Essential! http://hirshmarketing.com/essential

On today's podcast, we are joined by Lacey Gebo, an accomplished salon owner and stylist who has successfully built her business from scratch! Lacey started recording training videos inside her salon in 2020 during the lockdown, focusing on teaching other stylists how to bring on and train assistants. Recognizing the potential, she launched her platform, LG Education, in 2021, offering a specialized online assistant course. Lacey's unique niche offer quickly gained traction, attracting salon owners who were eager to improve their assistant programs. As Lacey's business grew, she recognized the need to level up her marketing strategies. Lacey and I discuss the power of consistency, showing up, and executing ideas quickly. Lacey's willingness to adapt and learn from her mistakes has been instrumental in her journey to building a thriving six-figure business. She emphasizes the need for continuous growth, recognizing the value of having a coach and mentor to hold her accountable and guide her along the way. Listen in to hear our inspiring and insightful conversation that sheds light on Lacey's remarkable journey from a salon owner to successful educator, offering valuable lessons and strategies for entrepreneurs in any industry. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Marketing on a budget? Check out my newest offer, Essential! http://hirshmarketing.com/essential

In today's episode, I'm talking with a very special guest, Jeanne Petrucci. Jeanne is a registered dietician, nutritionist, a culinary coach, and an expert nutrition content creator. Jeanne shares her inspiring journey, starting with her own private practice where she incorporated culinary instruction into nutrition care. She quickly realized the challenges health professionals face in creating engaging content to support their clients. With her compassionate approach, Jeanne developed offers and products that address the needs of her community, providing them with valuable resources they previously lacked. Join us as we explore Jeanne's journey, the importance of listening to your audience, and the power of staying focused on solving problems while continuously improving your strategies. Jeanne's story is a testament to the resilience and determination required to build a successful business while making a positive impact on others. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Marketing on a budget? Check out my newest offer, Essential! http://hirshmarketing.com/essential

On today's Client Interview Series episode, I'm chatting with Hannah Cole, founder of Sunlight Tax, a business that offers tax education. Hannah shares with me her journey of transitioning from a traditional tax practice to an online business, her experiences with organic marketing and live launches, and her eventual move into paid advertising. Throughout our discussion, we highlight the importance of truly understanding your audience, nurturing relationships, and maintaining authenticity in your marketing efforts. Join us as we dive into Hannah's marketing journey and discover how she achieved rapid audience growth through strategic advertising. Don't miss this one! _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Marketing on a budget? Check out my newest offer, Essential! http://hirshmarketing.com/essential

Welcome to the first episode in my new Client Interview Series! In this episode, I sit down with Mallory Nowak, a functional nutritionist. Mallory shares her journey in marketing before incorporating paid ads into her strategy and how it has transformed her business. We dive into the lessons Mallory has learned throughout her marketing journey and the power of understanding psychographics in reaching her target audience. If you're looking to gain insights from an entrepreneur who has successfully combined organic and paid marketing strategies, you won't want to miss this episode! _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Marketing on a budget? Check out my newest offer, Essential! http://hirshmarketing.com/essential

In today's episode, I'm giving some insight into essential components needed to elevate your marketing strategy. Your business, your offer, and your values are unique, and a one-size-fits-all approach won't work. You need to craft personalized strategies that align with your specific needs in order to convert effectively. However, many entrepreneurs find themselves in a difficult position; they require marketing support but can't justify the cost. It's a frustrating situation, as handling marketing alone can be time-consuming and ineffective. Tune in to gain a comprehensive understanding of the vital role marketing plays in driving growth and discover the essential components required for a successful marketing strategy. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Marketing on a budget? Check out my newest offer, Essential! http://hirshmarketing.com/essential

In this episode of the Not For Lazy Marketers Podcast, I'm exploring different strategies to generate revenue and create a cash infusion in your business. Building a strong foundation of trust with your audience, email list, and customers is a valuable asset that shouldn't be underestimated. Leveraging this existing trust can be a powerful way to increase your revenue without solely relying on acquiring new customers. Let's uncover the untapped potential of your warm audience, existing customers, and email list. If you're looking to generate some cash or increase your overall revenue, you'll want to listen in! This episode will provide you with specific ideas and opportunities to consider. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

I'm excited to dive into a topic today that I believe brings a fresh perspective to the world of entrepreneurship and business growth. In this episode, we'll be exploring the idea that not every opportunity is one that you should capitalize on. To navigate this decision-making process effectively, it's essential to have a clear understanding of your big focus and overarching goal. It's okay to say "no" to opportunities that don't align with your big focus or won't have a greater impact than your existing efforts. Tune in for more valuable insights and learn how to keep pushing forward and making purposeful decisions in your entrepreneurial journey. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today's episode, we're going to talk about an essential concept that is often overlooked. It's easy to lose sight of the bigger picture, but by remembering the why, the promise, and the outcome, we can align our actions with our goals to create a more impactful and purpose-driven business. Considering the "why" can guide decisions, customize strategies, and create more meaningful connections with customers. If you're ready to shift your perspective, gain clarity, and harness the true power of your marketing and business strategies, then you'll want to tune in! Get ready to take a step back, reflect, and rediscover the driving force behind everything you do. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In this episode, I've got some questions for you. If you can answer these questions, you'll be able to instantly improve your messaging and marketing. Join me as I dive into the concept of psychographics and its significance in defining your ideal customer. The real power lies in understanding their psychographics. Harness this power and you'll learn how to transform your marketing and achieve remarkable results. Listen in! Listen in! _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today's episode, I'm sharing a mistake I made in my own marketing and how it cost me big time. Consistency is crucial for effective marketing strategies. Instead of pausing marketing efforts, I've got some great recommendations that can help meet your audience's needs. Listen in as I discuss the benefits of consistent marketing initiatives and some repercussions that I learned from my own mistake. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

Do you connect well with your audience? Today, I'm sharing 3 actionable tactics to increase connection with those who follow you, and ultimately boost sales. Strategies like using Instagram stories to showcase behind-the-scenes footage and your personality to create a deeper connection with your audience. If you've struggled to remain authentic while standing out, and embracing what makes you unique in your messaging, listen in. I have simple strategies to help you create that connection, while remaining true to yourself. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

Today's topic was inspired by a recent team meeting that got me fired up about the unrealistic client strategies that some influencers in the online marketing industry are promoting. Many entrepreneurs are being sold the dream of an easy, automated business with a membership funnel that generates recurring revenue month after month. But as someone who has built a successful business and seen behind the scenes of six, seven, eight, and nine figure businesses, I can tell you that this is not the reality. In this episode, I'll be sharing two hard truths: there is no such thing as a fully automated business, and membership funnels are not the easy solution that they're being marketed as. If you've wanted to dive deeper into the reality of building a successful business, tune in! _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

Today on the Not For Lazy Marketers Podcast, I'm emphasizing the significance of recognizing and utilizing your strengths and personality in your business and marketing strategies, a critical aspect that is often neglected. Numerous individuals dedicate their time attempting to imitate someone else's proven formula or template for success, neglecting the fact that they themselves possess unique qualities that are the true magic. The most successful people are those who harness their natural strengths, personality, and what they find enjoyable and effortless. While entrepreneurship is no walk in the park, grabbing hold of what comes naturally to you and utilizing it to succeed in your business is a must. If you've neglected this area of your marketing, listen in as I walk through reflecting on your strengths and personality, as it defines your values, mission, and assists with your messaging, ultimately setting you apart from the competition. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

Welcome to the last episode of my series 'Marketing Secrets Nobody Tells You' where I'm jumping into what I believe to be the most crucial element of marketing - converting cold traffic. While many people may have heard of this term, mastering it is very different from other components of marketing, and is crucial for achieving a seven-figure business. The episode delves into how this type of conversion is distinct from warm traffic, which are people who have already built a relationship with you. People often follow the pathway of creating success with warm traffic but struggle to get past a ceiling because they don't know how to convert cold traffic. Consider whether you have been prioritizing this aspect of marketing. If your answer is nope, tune in! Mastering converting cold traffic consistently is key to growing your business. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for an entire marketing strategy VIP experience? http://notforlazymarketers.com/vip

It's day 4 of the series Marketing Secrets Nobody Tells You, and I'm dropping a huge truth bomb. Marketing is NOT easy, but it IS simple. Successful entrepreneurs and business owners face challenges, failures, and roadblocks, even if it may not be apparent to you on the outside. Avoiding the pursuit of ease and complexity in marketing and business strategies is crucial to your success. Instead, start with simple tactics and assets that demonstrate the business's value propositions and concentrate on simplicity, which leads to success. If you've ever felt like marketing is easy for everyone except you, tune in. I'm easing those fears, and sharing personal examples of how I grew my business to nearly seven figures using simple networking, Facebook ads, and referrals.

Welcome back to my Marketing Secrets Nobody Tell You series, where today I'm revealing one of the biggest (if not THE biggest) reasons why business owners fail to move forward: inaction. Not taking action on growing your list or following, and increasing sales will cause your business to go backwards. Inaction is a recurring issue for business owners, especially those that are earning below six figures, and today I'm bringing you insights on how to overcome it. Trying things, taking risks, and not being afraid of failure is vital for your business to reach its full potential. If you've ever been plagued by inaction, listen in as I share intentional and strategic ways to make moves in your business. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for an entire marketing strategy VIP experience? http://notforlazymarketers.com/vip

Welcome to episode two of the Marketing Secrets Nobody Tells You series, where we discuss the secrets that nobody talks about and the actions you can take to conquer them in your own marketing. In case you missed it, yesterday we talked about what holds 90% of the weight in your marketing success, and today we will dive into where the answer usually lies when your marketing is not working. The answer is always in your messaging. A solid strategy will never work without really solid messaging, which is the foundation of marketing success. In this episode, we will define messaging, discuss its importance, and share some tips, secrets, and simple things you can do to improve your messaging. As a marketer, I spend a lot of time on messaging and it's one of the things I do so well, enabling me to get results quickly for my clients. Let's dive in and discover the secrets to improving your messaging to connect with your audience emotionally and drive marketing success. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for an entire marketing strategy VIP experience? http://notforlazymarketers.com/vip

You voted, and I'm delivering! This week's podcast series is Marketing Secrets Nobody Tells You, and each episode will include both a secret AND an action you can take. Today, I'm revealing the secret that holds 90% of an entrepreneur's success: the offer. While marketing strategies such as webinars and lead generation are crucial, the offer is often overlooked, causing you to miss out on potential sales. And, don't think that you can just create an offer once and be done…continuously improving the offer to match the changing needs of your customers, competitors, and the market is a must. If you're a business owner, you have an offer… so this episode is for YOU. Tune in! _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for an entire marketing strategy VIP experience? http://notforlazymarketers.com/vip

Do you ever feel stuck in analysis paralysis? You know what I'm talking about…the constant "what ifs" and fear of making the wrong decision in your marketing that mean you end up doing nothing at all. Instead of trying to figure out every possible scenario and answer to each and every question, take action one step at a time. Taking action (even small actions) make it possible to gain feedback. That feedback is critical to growing a successful business. In today's episode, I'm diving into the importance of not getting stuck in overthinking, but instead taking action and making progress. If you feel like you have to have everything figured out before making the next move, listen in. This one's for you! _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today's episode, I'm answering the question that plagues so many marketers: when do you know it's time to completely pivot your marketing strategy? Should you make small changes or is it time for a massive overhaul? With so many factors at play, it can be overwhelming to figure out what isn't working and what needs to change. Today, I'm walking you through the process of diagnosing what is wrong with your marketing strategy and how to take action. We'll cover topics like fixing your offer positioning, adjusting your copy and creative, and making changes to your funnel. We'll even discuss when it's time to completely throw away a strategy and start over. Don't miss this!

Welcome to the 500th episode of the Not for Lazy Marketers podcast! 500! Wow, what a journey. A huge thank you to each of you who tune in regularly, who have followed along as I've talked through my wins, struggles, and insider knowledge. Today, I'm reflecting on the components of podcasting that have helped me consistently produce content for the past 4 years and reach this amazing milestone. From transparency and consistency to valuable content and strategic planning, I'm sharing six takeaways that can help you build a loyal audience and grow your brand. Listen in!

Are you looking for ways to improve your results? In this episode of Not for Lazy Marketers, I'm dropping 3 simple, but HUGE, tactics you can implement now to see your sales climb. From producing valuable content that connects, to generating consistent leads, to nurturing relationships, you'll want to tune in. I'm highlighting essential pieces to business success, and easy ways you can improve your marketing today. Looking for Hirsh to support your marketing? http://helpmystrategy.com Join me at my Exclusive Business Hangout, March 30th: http://hirshmarketing.com/openhouse

I had the most incredible training yesterday…honestly, it was my best one yet. While there is no replay (and I mean that), I did want to drop this bonus podcast episode with an exercise we did on the training. A one-size-fits all strategy never works in marketing. Creating a custom marketing strategy tailored to your business's unique needs and audience is a must, and this exercise can help you pinpoint where your individual strategy needs help. This exercise is so freaking valuable. Grab a pen and paper and listen up. Let's audit your marketing strategy and identify areas of improvement together!

If you have an offer that just isn't selling, this episode is for you. Many people mistakenly think that their offer is not good enough or that people simply don't want it, and they try to change the offer…and then when that new offer doesn't sell, they're on the verge on giving up. Oftentimes it isn't the offer itself, but rather the offer positioning. Before you go totally recreating your offers, listen in. I'm uncovering the why behind your offer not selling. Things like: - Offer positioning - Offer confusion - Buyer overwhelm - Lack of trust Addressing these issues will not only improve the offer itself, but will have your sales soaring. Tune in! Looking for Hirsh to support your marketing? http://helpmystrategy.com

What is your marketing strategy? That sense of overwhelm you just felt when reading that question…you're not alone. Many people feel overwhelmed when asked about their marketing strategy because they lack clarity on what should be included. Today, I'm jumping into the what and the why behind these 4 critical pieces that MUST be part of your marketing strategy: 1. Building an Audience 2. Lead Generation 3. Sales Conversion 4. Retention If you've been searching for a starting point for creating a successful marketing strategy that converts, this is it. Listen in! Ways I can support: [Free] Join me LIVE to learn my proven formula for generating consistent leads & sales: https://www.hirshmarketing.com/training Looking for Hirsh to support your marketing? http://helpmystrategy.com

I'm dedicating Day 5 of the 'Marketing Questions Answered' series to share how I structure my day as a successful entrepreneur and mom of three. This has been a question I have received frequently so I knew it needed to be a part of this series despite it not being marketing specific. In this episode, you'll learn about my: Non-negotiable habits Time management techniques Daily intentions I also go into the specifics so you can get a glimpse into my daily routine, giving you a look into how I manage to fit everything in. Tune in now! Ways I can support: [Free] Learn how to create an offer that sells: https://www.notforlazymarketers.com/offer Looking for Hirsh to support your marketing? http://helpmystrategy.com

Welcome to the fourth episode of the 'Marketing Questions Answered' series. In this episode, I address a common struggle that many business owners face - feeling overwhelmed and unable to handle everything on their own. This question is especially relevant to entrepreneurs who need support in their marketing efforts but may not have the resources to pay for it. I provide insightful advice and practical tips for prioritizing and sustaining marketing efforts, even without a team or much help. I even reveal what it looked like for me when I began my business, with a child in tow and no money to hire help. If you're a parent or even have a full-time job, this conversation may resonate with you. I also discuss questions you should ask yourself to decide if you can have some support in your business (even if right now it feels out of reach). This episode is a must-listen for anyone currently feeling deep into entrepreneurship and are seeking practical tips to pull through the busy season.

Welcome to episode two of my "Marketing Questions Answered" series. Today's topic is all about visibility ads. I'll be answering a question from a listener who has been consistently producing a podcast for four years, but wants to grow her downloads even more using visibility ads. Visibility ads are an effective way to grow brand awareness and increase the number of people consuming your content. Listen in as I share my strategies for running visibility ads, tips on how to choose the best content to promote, how to create ad creative and copy, and how to budget.

Last week, I asked you to share with me your biggest marketing challenges and ask me your most pressing marketing questions so I could answer them for you. I've compiled those responses and I'm jumping right in with the answers you need, broken down into easy pieces, in my series, "Marketing Questions Answered." In the first episode of this series, I'm answering how to create a winning ad that brings in leads. But not just leads that come in and sit there…leads that actually convert into sales. That's what we all want, but how do we make it happen? First, having a clear, solid strategy as a foundation is an absolute must. After that? Listen in as I share the steps to nailing your ads and bringing in those sales.

Today's podcast episode is inspired by a question I was asked during a training session earlier this week. "How do I know what my unique selling point is?" It's a simple question, but one that is essential to building a successful marketing strategy. If you don't know what your unique selling point is, chances are you are drowning in an already saturated industry. In this episode, I'm sharing my insights on how to identify your unique selling point, why it matters in your marketing efforts, and how to use it in designing your messaging to create connection with potential customers. Let's dive in!

We are neck deep in businesses and their marketing day in and day out. When it comes to marketing and marketing success, we've seen it all! Have you ever wondered what our most successful clients are doing to totally crush it in their marketing? Listen up. Today, I'm sharing the 8 things that we see across the board with our successful clients. Things like: - Having a specific niche - Understanding the customer journey - Leveraging social proof - and more. If your marketing is struggling, and you just aren't sure what's missing, tune in!

I know you've been hearing about AI from everyone, in every corner, and in every space lately, and I also know it's either filling you with excitement or concern…or maybe even both. In today's episode, I'm divulging ALL my thoughts on artificial intelligence, including how you and your business can start leveraging AI for the best. We know this to be true: AI will absolutely have an impact on our society, the economy, and even how our businesses operate, and you have to be ready for those changes. If you've been curious how to bring AI into your business, don't miss this. I'm addressing the fears and the worries, and how you can adapt to AI in a way that is authentic and in alignment with your business and ultimate success. Listen in!

If your marketing strategy isn't setting you up for success, you may need to take a step back. It is so important that you have a deep understanding of your ideal customer before creating a marketing strategy. Without this foundational knowledge, a marketing strategy simply cannot be successful. In this episode, I'm diving into the process of establishing a 90-day goal, and creating an exact strategy to execute and achieve that goal. I'm highlighting the importance of leaving room for pivoting, adapting, and optimizing, and I explain why a clear focus for 90 days is essential to sticking with a plan and achieving success. Tune in!

​​Have you ever looked at your own marketing through the eyes of your potential, ideal customer? This is one of the first steps I take when approaching a well thought out marketing strategy, and it should be at the top of your list, too. Connecting with your ideal customer by understanding their fears, frustrations, wants, dreams, and the barriers to achieving their goals creates a deep level of communication and will attract those who resonate with your message. If you aren't doing this, you're making a mistake…but you aren't alone. In today's podcast, I'm revealing the top 5 mistakes even my highest level clients have made. If you're ready to improve your overall marketing strategy, connect with your ideal clients, and avoid the mistakes so many are making, listen in!

Last summer I hit a super low point in my business and it was around that same time I crossed paths with George Bryant. What I didn't know then was how pivotal our friendship would be and the lessons he would teach me. Tune into today's episode of Not For Lazy Marketer's podcast for part one of a super transparent conversation between George and me that will help you during the lowest moments as an entrepreneur. It's real, it's raw, and you don't want to miss it.

It's day 5 and the last day of my 2023 Marketing Mastery series! I think I've saved the best for last…predictions and strategies for running paid ads this year. One of the most common questions I hear in the digital marketing space is, "do Facebook ads still work?" In short, YES! In fact, I believe that Facebook and Instagram ads will still dominate this year. They are time proven and great places to start when it comes to paid ads. BUT, there are other platforms, too. If you've considered expanding where you are running ads (or if you've never run a single ad and don't know where to start!), you're going to want to tune in. I've got the information you need to decide where you should be putting your money and what will benefit your business the most. Listen in!

Welcome back to my 2023 Marketing Mastery series, it's day 4 (and if you've missed any of the previous 3, they are SO GOOD, so be sure to check them out!) where we are diving straight into email and text message marketing. I've noticed quite often that businesses have incomplete email nurture sequences and/or do not email their list consistently, and this is a HUGE mistake. Email and text messaging are still highly effective methods for nurturing and converting leads, and you could very well be leaving money on the table if you aren't utilizing them properly. Tune in to hear more about how to effectively use email and text messages in your marketing, what not to do, and what changes to make to overcome buyer hesitancy and achieve positive results.

It's day 3 of my 2023 Marketing Mastery series, and today I'm discussing funnel strategies. More specifically sales funnel strategies that WILL convert this year. Live launches, lead generation, downloads and bundles, free webinars, how-to programs, and paid workshops…it's enough to make your head spin if you don't have clear direction. I cannot stress more just how important it is to find the right strategy and tailor it to meet the unique needs of your business. If you aren't quite sure what strategies you need to implement this year, tune in! You won't leave this episode without a game plan.

Welcome to Day 2 of my podcast series, Marketing Mastery in 2023, where I'm tackling everything content! Using organic and valuable content to strategically convert buyers is a "must have" piece to your marketing strategy. In this episode, I'm covering content pillars, consistency, and which platforms you should be focusing on. The goal today is for you to take a step back, think about how you show up, how you create content, and how you can improve. If you love actionable steps (and want to upgrade your content), listen in!

This week, I'm coming at you with a new series called Marketing Mastery in 2023! This 5-day series will cover the latest trends and the TOP strategies in the world of marketing. Each day, we will explore a different aspect of marketing including marketing mistakes, content and organic strategies, sales funnel strategies, email and text messages, and Facebook ads. My goal here on the Not for Lazy Marketer's Podcast is to provide you with a comprehensive and practical guide to marketing, while cutting through the noise and focusing on what's most important. Trust me, I know how overwhelming it can be to navigate the contact barrage of information about marketing, and I want to be your one-stop resource for all of your marketing needs. So sit back, relax, and get ready to level up your marketing game with the series. First up, million dollar marketing mistakes you DON'T want to be making. Tune in!

If you've ever wondered what sets apart successful entrepreneurs from those who struggle to find success, look no further. I've seen the same consistent things among friends and peers (and myself) when it comes to success, and I'm sharing 5 of them. Things like: investing in personal development the speed at which you take action how willing you are to be uncomfortable …and more. Today's episode isn't one filled with massive changes you'll need to make in your business, but rather awareness and alignment you can create within yourself. Tune in!

In today's episode, I'm diving into the topic of nurturing your audience. Nurturing can take many forms, including social media, content, email, and any other way you might be interacting with your audience. It's essential to be consistent and intentional in your nurturing and to do so without expecting immediate returns But the goal of nurturing is to maintain a valuable relationship with your audience and to create ideal customers for your offer. If you haven't quite nailed how to successfully nurture your audience, tune in as I share how to build trust, provide no strings attached value, and convert your audience (over time!) into paying customers.

As an entrepreneur myself, I understand the challenges of selling your offer effectively. That's why I believe it is so important to have clear and well-defined milestones in offers. Breaking the offer into three major milestones not only gives your audience a clear path, but also helps them see that your offer will solve their problem. That's what it's all about: making the offer clear and attractive, and showing your audience the experience they'll have and the outcome they'll achieve. Listen in today as I share more about this strategy, the use of milestones, and what to change so you can sell more of your offer.