
Embodied CEO
803 episodes — Page 4 of 17
652: These Two Forces Should Constantly Dictate Your Business Strategy
Have you ever wondered if your business needs a fresh approach or if you should stick with your current strategy? Today, I'm breaking down the push and pull between focus and innovation in your business and marketing. I'm sharing my personal experiences and practical tips for evaluating your business and deciding which needs more attention right now. Get ready to unlock powerful insights that will help you determine whether it's time to double down or shake things up. Tune in now!
651: Using Organic Marketing To Drive Sales...Does It Work & My Honest Thoughts
Do you ever feel like you're stuck in the endless cycle of creating content with little to no return? Today, I'm diving into organic marketing and how to use it effectively to generate sales. We'll talk about common mistakes, the importance of one-on-one conversations for your first sales, and why relying solely on social media content can be a trap. Plus, I share my love for visibility ads and how they can amplify your reach without burning you out. Tune in now!
650: When Running A Company Is Hard
If you've ever felt overwhelmed or isolated as a business owner, then this episode is for you. I'm stepping away from marketing strategies today to talk about the real challenges of entrepreneurship. Join me for a candid conversation about the realities of being a business owner and hear how I navigate these challenges and why it's okay to pause and process when things get tough. This episode is a reminder that you're not alone and that there's growth in every struggle.
649: Marketing When You're At Multiple 7-Figures - The Scaling Code Series #4
In the fourth and final episode of this podcast series, I'm diving into the marketing strategies for businesses at the multiple seven-figure level, moving towards eight figures. I'll discuss how your time as a CEO shifts, the importance of support at this level, and how to leverage time and money for growth. If you're ready to scale and multiply your success, this episode is packed with valuable insights. Tune in now!
648: When To Create Additional Offers & A Value Ladder - The Scaling Code Series #3
Curious about how to boost your revenue and better meet your audience's demands? In part three of this podcast series, I'm exploring a game-changing strategy from The Scaling Code: determining the perfect time to diversify your offerings and construct a value ladder. We'll discuss the nuances of this strategy, the right timing for your business, and how to effectively serve your audience's needs. Let's dive in!
647: Validating Your Offer Before BUILDING Your Funnel - The Scaling Code Series #2
In part two of this podcast series, I'm diving into a critical principle of my Scaling Code framework: validating your offer before diving into funnel building. By focusing on refining your offer first and engaging directly with potential customers, you can secure those crucial initial sales before scaling up your marketing efforts. Join me as I share insights and strategies to effectively validate your offer, laying a solid foundation for sustainable business growth.
646: Using The Resource Of Money Vs. Time In Your Marketing - The Scaling Code Series #1
Join me as I kick off a four-part series this week on The Scaling Code, a system I personally developed that breaks business growth into four phases, each with its own marketing strategies, principles, and resources. Throughout this series, I'm going to drop some key points from The Scaling Code to help you figure out what phase your business is in and how to level up. In part one, I'll give you actionable tips and insights into how to make the most of your resources depending on where your business is currently at. Understanding when to hustle and invest your time, and when to strategically spend money to free up that time, can be a total game-changer for your business. If you're ready to get unstuck and take your business to the next level, tune in now!
645: How To Turn Your Funnel & Ads Into A Predictable Cash Machine
Do you ever feel stuck trying to make your marketing efforts pay off? I'm excited to share a step-by-step formula with you that will help you turn your funnel and ads into a predictable cash machine. We'll talk about creating predictability, making accurate projections, and scaling your strategy effectively. Tune in now!
644: A Concept That Changed My Life & Business, Has Made Me More Money & Was Critical To My Growth
Have you ever felt stuck in your business, constantly pushing through tasks but not feeling truly connected or fulfilled? I'm sharing my journey from rigid structure and constant doing, to finding a harmonious blend of action and flow. Join me as I explore this balance and provide practical tips for integrating it into your own business.
643: Is The Economy Impacting Your Sales? Pricing, Solutions & My Strategies For This
Ever wonder if you should lower your prices because of the economy or if high-ticket sales are still worth it? If you've been struggling with these questions, this episode is for you. I'm diving into how to set the perfect price for your offer, why lowering your prices might not be the best move, and some creative alternatives to help you thrive even in tough times. Plus, I'll share tips on nurturing your leads and making your offer irresistible. Tune in now!
642: The Power Of Seasonal Marketing & How To Leverage It Now To Increase Your Leads & Sales
Ever wondered how to keep your marketing fresh and engaging all year round? I'll share how understanding your customers' seasonal shifts can transform your strategies, boost engagement, and skyrocket conversions. Tune in for actionable tips and creative ideas to keep your marketing fresh and relevant through any season.
641: 4 Rituals & Habits I Implement As A 7-Figure CEO
Are you ready to discover the secrets behind a 7-figure CEO's daily routine? I'm revealing four game-changing habits that have completely transformed my productivity, reduced stress, and brought clarity and intention to my life and business. Tune in to learn these powerful practices and how you can customize them to fit your own routine.
640: A Personal Leadership Realization I've Had After Growing & Expanding My 7-Figure Company
Over the past six months, hosting events and retreats has completely transformed my perspective and given me a fresh take on leadership and personal growth that I'm excited to share. Whether you're coaching, managing a team, or building a business, it's so important to find the balance between personal growth, stillness, and the hustle of leading others. Tune in to discover how these insights can elevate your leadership journey!
639: Are Membership Offers A Smart Strategy?
Membership funnels: are they the secret to recurring revenue or a trap for your business? I'll explore which industries thrive with memberships, why they can be a tough sell, and when one-time programs may be the smarter move. Stay tuned for some juicy insights!
638 - My Visibility Ad From 2021 Made Me $100k
Consistency is key! Today, I'm sharing why it's important to look beyond immediate returns and focus on building relationships and nurturing your audience over time. By committing to regular content and strategic ad spending, you can create a foundation for lasting success. Join me as we explore how staying consistent and having a long-term perspective can be a game-changer for your business growth.
637: How To Develop A Strategic Customer Journey In 10 Minutes
Ever felt overwhelmed by the endless details of creating a marketing strategy? Then you're going to want to listen to this episode! In just 10 minutes, I'm going to show you how to map out a powerful customer journey that will transform your marketing game. This is the exact method I use and it's just too good to keep to myself. Let's dive in!
636: How To Strategically Manage Your Finances Like A 7-Figure CEO With Alyssa Lang
Join me as I sit down with Alyssa Lang, CEO of Magnetic Bookkeeping, to explore how you can strategically manage your finances like a 7-figure CEO. Get ready to discover game-changing tips on budgeting, investing, and financial planning that can transform your financial future. Tune in now!
635: What I Noticed An 8-Figure Entrepreneur Doing That We Can All Learn From
Join me as I shine a spotlight on entrepreneurs Alex and Leila Hormozi, the dynamic duo who redefine success by blazing trails and thinking outside the box. Discover why their fearless experimentation is the secret sauce to their success, and how you can apply their innovative mindset to your own business. Tune in and get ready to shake things up like never before!
634: 3 Things I Did To Double My Company Margins Last Month While Still Investing In Growth
Join me in this episode as I spill the secrets behind our record-breaking month! From doubling our margins to smashing sales records, I share the strategic moves that fueled our success. With a focus on improving margins and aligning company values, discover how intentional decision-making and strategic investments propelled us forward. If you're ready to boost profitability and conquer economic uncertainties, this episode is your roadmap to success.
633: 5 Launch Strategies To Implement That Increase Sales
Ready to supercharge your sales strategy? In this episode, I'm diving into the nitty-gritty of live launch success. From forging deeper connections with your leads to crafting irresistible bonuses, I've got you covered with five game-changing strategies. Whether you're gearing up for a live launch or already knee-deep in one, these tactics will elevate your sales game to new heights. Tune in and let's turn those leads into loyal customers together!
632: Embodied Marketing - My Most Vulnerable & Exciting Episode Yet
Join me as we enter the final step of this new era and I reveal our new company name – Embodied Marketing. From the initial spark of the idea to the moment it all came together, I'll be sharing the highs, the lows, and everything in between. Get ready for a rollercoaster of emotions as I take you through the doubts, the fears, and those magical moments of clarity that shaped my path. Tune in now!
631: My Personal Social Media Strategy That Allows Me To Play The Game But Not Be In The Game
Get ready for an inside look into my recent social media hiatus and how it helped me to find a better balance in my business. Join me as I talk about trimming down my follow list, setting boundaries, and striking that perfect balance between sharing and privacy. If you're looking to up your social media game, you won't want to miss this episode!
630: Selling Is Not Hard...Here's My Strategy & Why
Ready for a game-changer? In today's episode, I'm letting you in on a little secret: selling doesn't have to be hard. Join me as I reveal insider tips on how to make selling feel like a breeze. It's all about building trust, ditching those pushy sales tactics and creating an offer that is so good it practically sells itself. Trust me, you don't want to miss this one!
629: What Every Successful Entrepreneur Has Done To Get Where They Are
Success isn't a one-size-fits-all checklist. From my start as a virtual assistant to a thriving multi-million-dollar company, it's all about taking action and pivoting along the way. Join me as I challenge the notion of a rigid blueprint and invite you to take bold, experience-driven action in your entrepreneurial journey. Are you ready to level up? Tune in and let's make it happen!
628: Should You Wake Up Excited Every Day About Your Business?
Get ready to tackle the ultimate entrepreneurial question: Should you wake up excited every day about your business? Spoiler alert: the answer might surprise you! We'll unpack why the journey isn't always filled with constant excitement and why that's perfectly okay. From navigating the daily grind to finding our bigger purpose, we'll explore the highs and lows of entrepreneurship. Tune in now!
627: A Billionaire Contributed His Success To This One Thing, Here's Why I Totally Agree
Ready to turbocharge your life and business? Buckle up for a candid chat where I spill the beans on the secret sauce of my success: taking action like a rocket! Join me as we dive into why hesitation is the enemy of progress and how embracing quick decisions has been a game-changer for me. Trust me, you won't want to miss these juicy insights and motivational tips to kick your goals into high gear. Tune in now!
626: 3 Step Formula Every Single Successful Business Uses To Make Sales
Join me as I break down the truth about what it really takes to succeed, regardless of audience size. Whether you're starting small or have a massive following, success requires understanding your audience and delivering real value. Let's ditch the idea of overnight success and focus on intentional steps for lasting impact. Tune in now!
625: 4 Underutilized & Non Conventional Strategies For Making More Money With Your Marketing
Today, I'm feeling inspired to talk about something that's been driving a lot of positive change in my life and business lately. These four strategies have completely transformed the way I approach my work, my values, and ultimately, my impact. Tune in to discover how incorporating these strategies could make a significant difference in your own entrepreneurial journey!
624: I See Many Business Owners Losing Money Doing This
Join me as I reveal a costly mistake many business owners unknowingly make when narrowing down their ideal customer. I'll share insights on how you can avoid leaving money on the table by crafting a value ladder that serves a broader audience while staying focused on your core offering. Don't miss out on maximizing your efforts and potential profits—tune in now!
623: What Exactly I Spend My Time On And Behind The Scenes Of My Own Marketing Process
Get ready for an electrifying episode packed with exciting announcements and invaluable insights! I'll be unveiling the details of an upcoming retreat I'm hosting tailored for entrepreneurial women and exploring the transformative power it holds. Then, I'll take you behind the scenes of my daily operations, revealing how I tackle strategy, content creation, and team collaboration. Let's dive in!
622: The 3 Categories ALL Marketing Always Comes Back To & My Strategy For Instantly Improving Your Messaging
Ever wondered what makes people click, buy, or sign up? It's all about understanding what truly drives them. By speaking their language and tapping into what matters most to them, you'll unlock the power to turn heads and make sales. Tune in as I share how to craft messaging that resonates with your audience and drives remarkable results!
621: Successful Principles And Strategies I Learned From Elon Musk - Pt 2
From sleeping on factory floors to thriving in chaos, I'm exploring Elon Musk's relentless drive and unorthodox methods in part 2 of this episode. Join me as I share some of my biggest takeaways and how it has inspired me to push beyond my limits, embrace challenges with open arms, and stay resilient in my own entrepreneurial journey.
620 - Successful Principles And Strategies I Learned From Elon Musk - Pt 1
Join me in part 1 of this electrifying episode where I unravel the captivating story of Elon Musk's journey. I'll be sharing my own personal takeaways while discussing the secrets behind Musk's mission-driven approach, fearless risk-taking, and relentless pursuit of the impossible. Get ready to supercharge your entrepreneurial spirit with lessons that transcend boundaries!
619: How I Track Every KPI In My Own Business & How To Leverage Data To Make More Money In Your Business
Uncover the secret sauce behind business success: data-driven decision-making! I'm giving you the inside scoop on how I track everything in my own business, from marketing metrics to team performance. Tune in and learn how to turn numbers into actionable insights that drive growth and confidence in your ventures.
618: I Took 30 Days Off From My Business - How I Did It, The Results & All The Behind The Scenes Details
Join me as I spill the secrets of my epic thirty-day CEO sabbatical. From ditching social media to unleashing creativity, discover how I transformed my mindset and supercharged my business game. Get ready for a dose of inspiration and a fresh take on hustle and harmony!
617: How To Master Organic Marketing Without Overwhelm - Unconventional Growth Strategies
Feeling overwhelmed by the endless demands of organic marketing and content creation? Join me as I dissect the misconceptions behind these strategies and reveal why they might not be the growth catalyst you've been banking on. Tune in to discover a more intentional approach that could transform your strategy.
616: What The Successful Entrepreneurs Don't Tell You
I'm spilling the beans on what successful entrepreneurs aren't telling you! I've just returned from my game-changing thirty-day sabbatical, and boy, do I have some insights to share with you. From rubbing shoulders with top-tier entrepreneurs to facing my own hurdles, I've realized one thing: everyone's got their struggles. But here's the kicker – it's not about dodging obstacles, it's about mastering how you face them. Tune in as I dish out the secrets to staying grounded, empowered AND successful, no matter what life throws your way!
615: The Three 2024 Marketing Golden Rules
In today's marketing scene, it's all about staying grounded and focused, especially when things feel uncertain. That's why it's crucial to know these 3 golden rules for marketing in 2024. We'll discuss why your offer reigns supreme, the power of authentic messaging, and why playing the long game is essential. Ready to up your marketing game? Tune in now!
614: Top 3 Needle Movers To Implement In Your Marketing Today
Ready to take your marketing to the next level? I'm sharing three powerhouse strategies that you can begin implementing today. Get ready to boost your content game, create irresistible lead generation offers, and drive traffic to skyrocket your business. Don't miss out on these game-changing insights. Tune in now!
613: How To Create An Irresistible Offer That Everybody Wants
In this podcast episode, I share an exciting update and dive into the three key ingredients for crafting an irresistible offer. These elements are crucial for crafting offers that truly resonate with your audience and drive sales. Plus, I announce the launch of our new offer, Emerge, designed to guide entrepreneurs through the process of creating, building, and selling their offers. If you're looking to take your business to the next level, this episode is for you!
612: I Challenge You To Ask Yourself This Question Today
In today's episode, I open up about a recent "a-ha" moment I had in my own journey of personal growth and ambition. If you've ever felt the pull of ambition but found yourself held back by comfort or doubt, this episode is for you. Join me as I dive into the importance of embracing discomfort and pursuing those big, seemingly impossible dreams.
611: 4 Strategies I'm Implementing To Make More Money And Be More Present
Today's episode is all about the strategies I'm personally putting into action in my business to make more money and be more present. I share insights into the importance of pattern interrupts, unplugging for mental clarity, balancing structure with flow, and optimizing efficiency. Tune in to discover how embracing change can lead to remarkable shifts in productivity and overall business growth.
610: What To Do When Your Offer Isn't Selling
In today's episode, I'm diving into strategies and tips for dealing with offers that aren't selling. Whether it's a matter of refining the offer itself or adjusting the messaging and marketing strategy, I'll show you how to connect with your ideal customer's emotions and bridge the gap between their frustrations and desires and your solution. Plus, we'll explore tactical strategies like adjusting the offer, adding bonuses for urgency, or even creating new offers to better serve your audience. Tune in now for actionable insights to boost your sales game!
609: These 4 Things Will Guarantee You See A Decline In Your Numbers This Year
In this episode, I uncover four key factors that CEOs and entrepreneurs should consider to stay ahead in the dynamic business environment of 2024. By discussing the power of authenticity and the pitfalls of inauthentic marketing, I provide valuable insights that can elevate your approach and drive success. Tune in to stay ahead of the curve and elevate your marketing strategies in 2024.
608: How To Generate Fast Cash And Sales
If you're looking to inject cash into your business and boost sales, this episode is a must-listen. I share proven strategies to quickly generate cash for your business. From flash sales to new bonuses, mini offers, and live launches, I dive into tactics that leverage your warm audience and lead to increased sales. Tune in for actionable insights on crafting irresistible offers and creating engaging experiences to drive conversions.
607: What It Truly Means To Embrace "Failure" And Discomfort
In this raw and introspective episode, I share a deeply personal journey sparked by a recent revelation. Join me as I explore the transformative power of discomfort and failure, reflecting on how unexpected challenges can lead to unexpected growth. From navigating the stigma of becoming a young mother to the pivotal moments that shaped my entrepreneurial path, I dive into the importance of embracing discomfort and leveraging it as a catalyst for change. Tune in for a candid discussion on resilience, empowerment, and the invaluable lessons hidden within life's toughest moments.
606: Nurture Email Sequence Strategies
In today's episode, I'm sharing tactical strategies for nurture email sequences. I'm breaking down how to create an experience for your audience, guide them to take the next step, and integrate urgency where needed. From teasing downloadable resources to integrating sales pitches, it's all about crafting a journey that resonates and drives results. Tune in now!
605: Why Lowering Your Price Almost Never Equals More Sales
In this week's podcast episode, I discuss a common misconception in response to economic challenges — the belief that lowering prices is the solution to declining sales. I explore the deeper issues at play and emphasize the importance of refining offer positioning, connecting with your ideal customer's emotions, and addressing core problems, frustrations, and desires. If you've faced difficulties in selling your offer recently, this episode provides valuable strategies to refine your approach and achieve success in 2024. Tune in now!
604: My Thoughts After Personally Presenting Over 50 Webinars
In this podcast episode, I share my inspiration after delivering what I consider to be my best webinar ever. Reflecting on my journey of presenting over 50 webinars, I explore the concept of never going backward and how consistent action, even imperfect, is the key to growth. Join me in stepping out of your comfort zone, challenging perfectionism, and understanding that every action, whether successful or not, contributes to growth and learning.
603: How To Increase Your Sales With Strategic Offer Bonuses
In today's podcast episode, I dive into the crucial topic of using bonuses to enhance your offer and drive sales. I tackle the common mistakes in bonus selection and explain how bonuses can be a powerful tool to overcome conversion challenges. Tune in for valuable insights on making your offer irresistible and driving more sales for your business!