Embodied CEO

Today I'm giving you a glimpse into the core alterations that have been brewing behind the scenes. This evolution, after nearly a decade, is an announcement of seismic shifts to our existing marketing process, a process deeply embedded in everything we do. The primary agenda today? The unveiling of a new, game-changing approach that radically redefines marketing success. Join me in the third installment of this 5-part series and discover how to harness the magic of alignment and ease in your marketing endeavors.

In this episode of the Not For Lazy Marketers podcast, I'm excited to share the second installment of a very special 5-part series. This week is all about the "Era of Both" – a time of significant shifts and transformations within our company, spanning from our core values to our service offerings, and the driving forces behind these changes. My aim is to not just announce what's new, but to dive into the "why" behind each decision. Tune in now for the inside scoop on these exciting new developments and find inspiration in these values that you can implement in your own business and marketing endeavors.

In this podcast episode, I'm embarking on a new and transformative journey. This episode marks the beginning of a five-part series where I will be offering powerful insights that help guide you to higher levels of success, while maintaining ease and balance in your life. We're starting this series off with a heartfelt letter I wrote, addressed to those courageous enough to challenge the norms and carve their own path as CEOs. Join me on this extraordinary journey of self-discovery and empowerment as we navigate the transformative path ahead.

In this podcast episode, I'm excited to share six strategies that I've identified through observations of our most successful clients and businesses. These strategies have proven to be game-changers in their marketing efforts and while some of them may feel familiar, others offer fresh insights. As always, I encourage you to identify the strategies that resonate most with your business and start implementing them to drive meaningful results. Tune in to discover how these strategies can benefit your business and help you achieve success.

In this episode of the Not For Lazy Marketers podcast, I'm exploring the balance between short-term and long-term marketing strategies and emphasizing the need to recognize the value in both. I discuss how short-term strategies can ensure profitability in the initial phases and why it's crucial to comprehend the broader, more enduring impact of long-term approaches. Recognizing that many entrepreneurs often view marketing through a short-term lens, I aim to shift this mindset by emphasizing the vital role of consistency and patience in achieving success. This episode provides actionable strategies and mindset shifts for entrepreneurs to achieve a balanced marketing approach. Don't miss it!

In this episode of the Not For Lazy Marketers podcast, I dive into a core foundational marketing principle that often gets overlooked. I'm discussing the importance of aligning your marketing, content, and messaging with what your audience wants, rather than what they need. Leading with this mentality in your marketing strategies will help you better connect with your audience, improve lead generation, and ultimately boost your marketing success. Tune in to discover how to connect with your audience effectively and drive better results in your marketing efforts.

In this podcast episode, I share valuable insights and tips on how to make your Black Friday sales a success. I discuss the importance of building a warm audience throughout the year, connecting with your audience, and nurturing leads in the weeks leading up to Black Friday. Additionally, I highlight three common reasons why Black Friday sales often fail and how you can prevent your promotion from falling flat. If you're considering a Black Friday sale for your business, this episode provides valuable guidance to make the most of this opportunity. Don't miss out on maximizing your Black Friday potential!

Welcome to this special podcast episode where I dive into 5 practical strategies that can make an immediate impact on your marketing efforts. These strategies are designed to help you not only connect better with your audience but also streamline your efforts, so you're more effective and efficient. Each of these strategies has the potential to enhance your marketing, but remember, you don't have to tackle them all at once. Pick what resonates most with you and aligns with your business needs. Don't miss the opportunity to enhance your marketing game and make the most of your upcoming endeavors. Tune in now and take your marketing to the next level!

In this podcast episode, I share my recent insights and reflections on the importance of authenticity and leveraging one's natural gifts in marketing and business. By identifying your unique gifts and using them in your marketing, you can create a powerful, impactful, and successful business while staying true to yourself. I invite you to take a moment to reflect on your marketing and business strategies. Are you leveraging your gifts, or are you pushing against something that feels challenging and forced? Whether you're a business owner, content creator, or simply someone looking to enhance your approach to success, this episode provides valuable guidance and a new way of thinking about your journey. Don't miss out on this transformative discussion that could change the way you approach your business and marketing endeavors.

In this episode, I'm going to reveal my number one secret to successful marketing. It's simpler than you might think and it's all about building genuine connections. I'll explain why pushing your products or services on your audience isn't enough. Instead, it's about creating value, understanding your ideal customer's pain points, desires, and frustrations, and providing clarity and motivation. We'll dive into the difference between transactional marketing and relationship-based marketing, and why the latter is the key to success. You'll discover when it's the right time to ask for the sale and how to do it in a way that serves your audience. Join me for this eye-opening episode and learn the secret that has made my marketing strategies so effective. Whether you're new to marketing or a seasoned pro, this episode will transform the way you approach your marketing efforts. Don't miss it!

Recently, a listener reached out to me on IG. She was on the verge of overhauling her entire marketing strategy, all based on what I had said in an episode last Thursday. I deeply appreciate her getting in touch because it highlighted a crucial need for clarification. Her question revolved around running lead generation ads to grow her list but not having anything to sell those leads immediately because her strategy involves live launching three times a year. Here's the thing: she didn't need to change her strategy, because she was already doing it right! When I discussed the importance of having a strategy to send your leads to, I wasn't saying that you should have something to sell them right away. This listener has a well-thought-out strategy that involves live launching and she's intentionally growing her list in between those live launches. This is precisely what I encourage – playing the long game in your marketing. In today's episode, I'm not only clarifying this but also diving into how to have successful live launches because, let's face it, we all want those! Listen in for some valuable insights on building a strong marketing strategy that sets you up for success.

In this episode, I'm jumping into the essential elements of a successful business foundation. I've noticed a common mistake many entrepreneurs make - resorting to solutions like paid ads, social media, or new platforms to salvage their struggling businesses without first solidifying their core strategy. I'm dismantling the misconception that ads alone can transform a struggling business into a thriving one. Listen in to gain valuable insights into why your business's success hinges on a rock-solid foundation, and learn how to avoid the pitfalls that many entrepreneurs unknowingly stumble into. Whether you're considering paid ads, social media, or any other marketing strategy, this episode provides essential guidance for building a business that can withstand the test of time.

In today's episode, I'm diving deep into my recent transformative experience at a retreat in Costa Rica and I am so excited to share my story. The retreat focused on tapping into feminine power, a concept that was initially foreign to me. It's been a journey of rediscovery and embracing a different way of being. This transformation has impacted every facet of my life, challenging the identity I'd built around hustle and control. It's shifted how I lead, parent, and show up in the world. Listen in as I share how this retreat wasn't just a week in Costa Rica; it was an invitation to step into a new version of myself that was always there, just waiting to be acknowledged. _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

Today is the culmination of my Marketing Mistakes Series. I'm going to delve into a topic that transcends specific strategies or tactics – the top marketing mistakes that many, across various industries, tend to make. Some of these may sound familiar, as I've touched on them before, but revisiting them can offer fresh perspective, especially as your businesses evolve. Before we embark on this insightful journey, I want to emphasize that marketing success is indeed simple when we stay focused on the right principles. So, let's begin dissecting these mistakes and exploring how to avoid them, as we aim to help you steer your marketing endeavors towards the path of success. _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

Have you ever launched a new funnel, a marketing strategy, or a brand-new offer and found that it didn't convert as you had hoped? If so, you're not alone. I believe that this is where many entrepreneurs get frustrated and are tempted to throw in the towel. However, my perspective is a little different: marketing truly starts when something isn't working. I believe that marketing is an ongoing journey of optimization, and there are always adjustments to be made. We've reached day four of my Marketing Mistakes Series, and I'm discussing the top mistakes people make when it comes to optimizing and improving marketing strategies that aren't delivering the desired results. Today, I outline three key mistakes that people often make when their marketing isn't converting as expected. If you're ready to enhance your marketing skills and avoid these common pitfalls, tune in to this insightful episode. Whether you're a beginner or a seasoned marketer, there's something valuable here for everyone. _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

It's day 3 of my series, The Top Mistakes Everybody Makes with Their Sales & Conversion Strategy and today, I'm talking about the most common mistakes that can sabotage your efforts to turn those hard-earned leads and website traffic into actual sales. You've done the groundwork, you've generated leads, and your website is bustling with visitors. But if these potential customers aren't converting into sales, there's likely something crucial missing from your strategy. Whether you're a seasoned marketer or just getting started, listen in as I reveal these critical mistakes and uncover strategies to boost your sales conversion game. Because, in the world of sales, every detail matters. _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

In episode 2 of the Mistakes Series, we delve into common mistakes business owners often make in their lead generation strategies. It's vital to implement a strategy that complements your business, audience and offer. Instead of copying what's popular or working for someone else, it's crucial to recognize the unique challenges your ideal customer encounters and pinpoint the best solutions, whether that's through a webinar, challenge or downloadable content. The messaging has to be both clear and engaging, compelling your audience to become leads. Throughout the episode, there's a strong emphasis on perceiving marketing as an experience. Every facet, from social media activities to lead generation initiatives, should forge a positive and memorable interaction for your audience. This episode provides insights into viewing lead generation from this perspective, along with actionable tips for crafting an impactful strategy. So, if you're ready to overcome the common lead generation mistakes and see more success in your business, jump into the episode now. _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

Mistakes. Everyone makes them. Mistakes in brand awareness and visibility, lead generation, sales conversion, ongoing optimization, and general marketing….you name it. This week, right here on the Not for Lazy Makerters podcast, I'm uncovering all of these mistakes and how you can avoid making them. Today, I'm talking brand awareness and visibility. So many people want to jump right into lead generation and sales and skip this crucial step for growing their audience. If you're not already implementing brand awareness and visibility strategies, today is the day to start. It's a straightforward yet powerful approach to increasing your audience and setting the stage for future marketing success. Listen in! _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

In today's episode, I'm discussing a concept that sparked a profound shift in perspective for me. I'll explore various aspects of this concept, from speed and depth to grit and presence, from accomplishment and rest to drive and surrender. We'll see how these dualities coexist and are essential for our overall well-being and success. Whether you're an entrepreneur, a professional, or simply someone seeking a more balanced and fulfilling life, this episode will challenge your perspective and provide valuable insights on how to thrive in the "and." It's not about choosing one extreme or the other but finding harmony in the middle. Don't miss this! _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

In today's episode, I'm addressing a topic that many of us can relate to: the overwhelming world of marketing. Whether you're a seasoned marketer or just starting out, navigating the ever-evolving landscape of marketing strategies, tools, and advice can be a daunting task. I'm identifying six key strategies that have not only helped me manage marketing overwhelm but have also propelled me forward in my journey. But before we hop into these strategies, there's a fundamental realization we must acknowledge – the power of exploring the unknown. If you're ready to conquer marketing overwhelm, gain clarity, and achieve your goals, listen in. Remember, the answers are out there, and with the right mindset and strategies, you can navigate the marketing landscape with confidence. _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

In today's episode, I'm talking through three unexpected areas of my own personal marketing strategy that might just spark some innovative ideas for your own business. In the ever-evolving landscape of marketing, it's easy to get caught up in the allure of new tactics, shiny platforms, and the latest trends. But sometimes, the most significant opportunities for growth lie right under our noses, waiting to be harnessed. These three areas of marketing that we've been improving upon are all centered around optimizing what we already have in place, rather than chasing new and uncharted territories. Don't miss these three things…they may be areas you need to jump in and optimize in your own business today! _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

Welcome back to the Not for Lazy Marketers podcast, where today, I'm uncovering the three fundamental principles that all of our most successful clients share. These principles might not be what you expect – they aren't hacks or one-size-fits-all strategies. Instead, they form the bedrock of successful marketing that can be adapted to any business, niche, or offer. Take a moment to reflect on how you can apply these principles to your own marketing efforts after tuning in to find out how they can be your roadmap to marketing success and provide the foundation for creating a strategy that works for your unique business. _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

Today's topic revolves around a common issue in marketing – when things aren't working as expected. The reality is that marketing doesn't always yield immediate results; it often requires optimization and perseverance. Many marketers give up too soon, not realizing that success is within reach if they stick with it. In today's episode I share my approach to solving this problem. By understanding their experience, their objections, and their motivations, you can uncover the key to successful marketing. Listen in to discover the secret sauce behind turning marketing struggles into success stories. If you're looking to make the most of the remaining days of the year and elevate your marketing game, this is a must listen. _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

There's a fundamental concept that transcends industries, a concept that can transform your approach to marketing and business. This concept is the cornerstone of success, whether you're launching a new offer, running a podcast, or just growing your business. Complexity might seem impressive, but it often obscures what truly matters. Whether you're a business owner, a content creator, or simply someone with dreams and aspirations, this episode is packed with insights that will help you simplify your path to success, focus on what truly matters, and break free from the illusion that complexity is what equals progress. Listen in as I chat through the world of simplicity, authenticity, and achieving your goals in today's ever-changing landscape. _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

Do you manage your business from a proactive state? Every business contends with threats and liabilities, and it's crucial to acknowledge and address them proactively rather than fearfully. Drawing from my own experiences, I'm sharing two key lessons I've learned from having this perspective. No one, regardless of their business stage, has everything entirely figured out. As businesses evolve, new issues emerge, and adaptation becomes crucial. Instead of pursuing an unattainable perfection, the focus should be on building the capacity to navigate challenges as they arise. Listen in to learn how to embrace the inevitability of challenges, viewing them as growth opportunities rather than sources of fear. _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today's episode, I'm discussing my key takeaways and reflections from Alex Hormozi's (the author of the book $100 Million Offers) most recent webinar. We'll explore the intricacies of Alex's strategy, how he leveraged his strengths, and the careful balance between customization and adhering to foundational principles. While his specific tactics may not be directly applicable to every business, his approach holds valuable lessons for anyone looking to build a successful brand and connect with their audience on a deeper level. If you're curious as to how these lessons might be useful for you, your business, and your success, listen in! _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

As entrepreneurs, we're wired to seek instant results and immediate gratification. But what if I told you that one of the most potent secrets to success lies in playing the long game? In today's episode, I'm explaining the essence of the long game – that elusive concept that's often overlooked in our quest for rapid success. Tune in as I unravel the layers of this game and help you understand how it applies to our entrepreneurial journey. Remember: in a world obsessed with instant results, those who master the long game emerge as the true champions of the entrepreneurial realm. _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

On today's episode of the Not For Lazy Marketer's Podcast, I'm excited to uncover a topic that can honestly transform your marketing efforts and massively boost your results. I'm exploring a powerful seasonal marketing strategy that I've been teaching and it's about time we delve into the nitty-gritty details here on the podcast. Seasonal marketing isn't just about capitalizing on trends. The core of this strategy lies in truly understanding these seasonal shifts and adapting your content, lead generation, and sales efforts accordingly. Listen in as I introduce you to this strategy and provide you with actionable insights that you can implement right away. _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

Welcome back to the podcast! Today, I'm going to discuss something that's been a game-changer in my business – my live launches. I've been doing them consistently over the last few months, and the results have been astounding. But there's a secret sauce that might surprise you. You see, 95% of the leads we bring in during a live launch don't convert right away. It's what we do after the launch that makes all the difference. In this episode, I'll break down why these follow-up experiences are critical and how they've contributed to our success. If you're looking for incredible conversions after your live launches, listen in! _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

I'm thrilled to be diving into a topic that's been on my mind lately. In this episode, I want to peel back the curtain and share the three biggest driving factors that have propelled me forward on this journey to owning a multi-million dollar company. Throughout this episode, I'll break down each of these components and how they've shaped my business and ultimately my life. So, whether you're an entrepreneur, a dreamer, or someone seeking insights into what fuels achievement, I hope you find inspiration and actionable takeaways from today's discussion. Tune in! _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today's episode, I'm diving headfirst into the world of DM strategies—the art of direct messaging to grow your business organically. Now, I'm not talking about the infamous spammy cold traffic DMs that many of us have encountered and swiftly ignored. Instead, I'm focusing on a particular approach that involves reaching out to individuals who've joined your Facebook group or shown interest in your lead magnets. This method is often hailed as a potential goldmine for engaging potential clients and sparking fruitful conversations. I'm here to present a different perspective. One that suggests that the time and effort poured into these DM strategies might not always yield the desired results. Whether you're a firm believer in DM strategies or you're open to exploring a new approach, I invite you to join me and listen in with an open mind. _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

Some of my favorite Not For Lazy Marketer's Podcast Episodes are those where I get the privilege to interview other entrepreneurs. Today, I got the opportunity to hop on with Micah Klug, a participant from my Launch Your Funnel Live program. In this episode, Micah shares her journey from struggling content creator to successful business owner, her experiences in Launch Your Funnel Live, and the valuable insights she gained during the program. We explore the importance of effective messaging, understanding your ideal customers, and the power of data-driven decision-making. Micah's passion for helping others and building trust with her audience shines through, making this episode an inspiring and informative listen. Get ready to be inspired as we uncover the secrets behind her incredible achievements and how Micah turned her passion for content creation into a thriving business.

Throughout this series, we've delved deep into various aspects of marketing, focusing on the three strategies that always work and that will make the biggest impact on your business. And today, we're wrapping it up with something that will help you move the needle forward in your business — a marketing formula that works 100% of the time. The best part? It's incredibly simple. I often see marketers get caught up in chasing complex strategies and feeling overwhelmed by trying to do too many things. But remember, successful marketing doesn't have to be complicated. Tune in to learn about how this three-part formula is the goal of marketing, and how you can make sure you're building your business on these marketing principles so you can remove the income cap from your business. _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

I believe that 85% of the time, when you're facing marketing challenges and trying to figure out what's going wrong, it boils down to one crucial aspect: your messaging. It's not just about the words you use; it's the way you communicate with your audience. You can have the strategy and the ads, but if your messaging isn't on point, your marketing efforts might not yield the desired results. Tune in to episode 4 of the Anti Marketing Hack Series to learn how important it is to constantly refine your messaging and why getting your messaging right is a massive factor in defining your marketing success. _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

Welcome to day three of my five-part series, the Anti Marketing Hack Series. In a world full of marketing hacks and quick fixes, it's easy to overlook these essential foundations that often get lost in the noise. Today, I'm touching on a crucial aspect of marketing: prioritizing consistency, specifically in lead generation. Consistency should be your North Star in marketing. If you've ever struggled with this, listen in as I share how to stay committed to consistently show up for your audience and leads, and combine that dedication with a well thought out strategy. If you make this your top priority, success will be within your reach! _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

I'm back with day 2 of the Anti Marketing Hack Series, a series where I'm diving deep into the foundational marketing strategies and principles that will always remain constant, no matter how the economy, the industry, or the platforms change. Today, I am sharing with you a secret that I believe is key to creating a successful marketing strategy. Here's the thing – marketing strategies should never be a copy-paste replica of someone else's success. Marketing is all about creating an experience – an experience that captivates your audience, leads them through a series of emotions, and ultimately, turns them into loyal customers. Listen in to learn how you can approach your marketing this way, tackle any challenge, pivot quickly when something isn't working, and make decisions with clarity. _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

I have a special series coming at you this week! Every so often, I like to dive into a specific topic that speaks directly to our heart of hearts. In a world where everyone seems to chase the latest hacks and quick fixes in marketing, I wanted to take a different approach. Instead of focusing on short-term tactics, I'll be exploring the timeless principles that form the foundation of successful marketing – The Anti Marketing Hack Series, if you will. Tune in to find out what these principles are and why these are the elements that hold true now, ten years from now, and have been constant for the past twenty years – no matter how the digital landscape and economy change. _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today's episode, we're diving deep into underutilized marketing strategies that can have a massive impact on your business results. These strategies are all about optimizing and refining key areas of your marketing to maximize engagement and conversion rates. Implementing these tactics will undoubtedly lead to a significant boost in engagement, connections, and sales. If you want to make progress, attract more customers, and see a substantial return on your marketing actions, listen in to see how you can use these simple yet effective strategies in your own business. _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

On today's podcast, I am thrilled to have Heather Shannon joining me! Heather is a certified sex therapist who helps people understand their sexual identity and navigate their relationships. Heather recently participated in my program "Launch Your Funnel Live", where we focused on creating an effective marketing strategy to attract more clients. During our conversation, Heather shares her background and business journey, transitioning from a therapist to a coach. She also highlights her struggles with marketing and finding a consistent strategy to bring in new clients. Marketing is an ongoing journey, and it's essential to embrace the process of learning, testing, and refining. Heather's story is a testament to the importance of staying persistent and open to change in order to succeed in the long run. Join us as we dive deep into her experience in "Launch Your Funnel Live", the challenges she faced, and the valuable lessons she learned along the way. _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

As we approach the end of summer and find ourselves in a season of reflection, I believe it's the perfect moment to dive into a subject that many entrepreneurs struggle with—their time management. In this episode, we'll explore the importance of valuing our time as the most valuable asset we possess. I'll be sharing an exercise that can make a significant difference in your business if you choose to implement it. Remember that time is an invaluable and non-renewable resource. By aligning how we spend our time with our vision and goals, we can elevate our businesses to new heights. If you are struggling with valuing your time, tune in! You'll leave this episode viewing time like the precious asset it truly is. _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

Today, we're diving deep into the world of marketing, specifically focusing on the power of visibility ads and building genuine relationships with your audience. During this episode, I'm tackling a common question that arises when discussing visibility ads: "Why aren't these ads driving people to my website, lead magnet, webinar, or product? Isn't that the point of marketing?" This mindset often leads to one of the most significant challenges people face when embracing visibility ads – the concept of providing value without immediate, direct conversions. Listen in to learn how your sales and business growth will become natural byproducts of these successful marketing strategies! _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today's episode, we're diving into the three layers of the Not For Lazy Marketers process and how they contribute to your overall marketing strategy. Every business should have these three layers in their marketing strategy! They work together harmoniously, allowing you to build an engaged audience, generate leads, and ultimately increase sales. While the execution of each layer will vary, the principles remain consistent. Listen in to find out exactly what these 3 layers are, how to implement them into your business and see your marketing thrive! _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

It's been a while since we have discussed this specific ad strategy, but it's such an essential part of what we do for our clients and my own ads. Today, I want to dive deep into visibility ads. This ad strategy holds tremendous importance for your overall marketing efforts, and the best part is that you can start implementing it in just two days, even if you're new to running ads or haven't completed your funnel or strategy yet. Too often, I see entrepreneurs and content creators spend countless hours creating content, only to post it on social media and hope for the best. Unfortunately, that approach can take years to gain traction due to the way algorithms work. Visibility ads change the game by multiplying your reach by tenfold or even twentyfold in just one day…and I practice what I preach. I've been running visibility ads every day for the past five years because they work. They're an essential part of my marketing strategy, and I encourage you to embrace them too. Tune in now to learn why these ads are an important layer of your overall strategy. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

We've had a phenomenal few weeks with numerous client wins, tremendous momentum, and high satisfaction and retention rates. Today, I want to share the key themes that have emerged from our success stories. In this episode, we're going to dive into two powerful strategies that can greatly impact your marketing success – messaging and combining live launches with an evergreen strategy. These strategies may appear simple, but they have proven to be game-changers. Listen in to learn how these two strategies can have a huge impact on marketing success; then take a step back and consider whether there are opportunities to improve your messaging, offer positioning, ad copy, creative angles, and audience connection. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today's episode, I'm discussing three crucial elements that are often missing from most businesses' marketing strategies today. This topic has been inspired by the incredible success my team and I have been experiencing recently. Our clients are thrilled with the momentum we're generating, and the positive feedback from both Essential and Elite levels is pouring in. This made me reflect on what we bring to the table that many businesses seem to overlook, which leads to such a significant impact on their marketing strategies. These three elements - long-term and short-term vision, refining your messaging, and updating your "wrapping paper" - when integrated into your marketing strategy, can drive extraordinary results for your business. So, let's dive deeper into each of these aspects and discover how they can transform your marketing approach and take your business to new heights. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

For today's episode, I'll be diving into two key resources you can leverage to grow your business: time and money. As we find ourselves approaching the halfway point of the year, it's the perfect time to assess our progress toward our annual goals. Are we on track? Are we experiencing the growth we anticipated? These questions often lead us to reflect on how we're utilizing our resources. Throughout the episode, I'll explore how the allocation of resources can vary depending on the stage of your business. I'll also address the question of when to invest in paid ads and the importance of understanding your ideal customer and crafting a compelling offer. I cannot emphasize enough the need to have realistic expectations and avoid making investments that could potentially jeopardize your business's financial stability. Remember, every decision, even those that don't go as planned, is an opportunity for growth and learning. Let's dive in and discover how you can strategically leverage your resources to grow your business! _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

Marketing can sometimes feel complicated, but in reality, it boils down to a few key factors that impact your success. In today's episode, I address the challenge of converting leads into sales and provide insights on what might be causing the issue. Marketing is an ever-evolving process that requires constant refinement and adaptation. As your audience and the industry changes, so should your offer and messaging. By staying attuned to your audience's needs and making necessary shifts, you can create a dream offer that resonates with them and achieves outstanding results. Tune is as I delve deeper into these factors and explore how you can overcome the challenge of getting leads without making sales, while also unraveling the simplicity behind effective marketing strategies. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

As entrepreneurs, we often face the challenge of dealing with a summer slowdown in revenue while still shouldering ongoing expenses. In today's episode, I'll be sharing five steps you can take to make a successful summer marketing strategy. By implementing these steps, you'll be well-positioned to overcome the summer slump and seize the opportunities that arise during this time. Your business cannot afford to slow down entirely if you aim for continuous growth. Listen in as I dive into each part and explore how to create a successful summer marketing strategy. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today's episode, I'm discussing a strategy that is crucial for success in marketing and business: the ability to pivot and adjust on the fly. Many of us crave structure and predictability in our businesses. We meticulously plan our strategies, create to-do lists, and expect everything to go accordingly. However, the reality is that things don't always work out as we envision. There's a level of unpredictability when it comes to how people will respond to our marketing efforts, especially if we are trying something new. This is where the ability to pivot and adapt becomes essential. Throughout this episode, we'll explore real-life examples and discuss how to incorporate the ability to pivot into your business and marketing strategies. If you're ready to discover the most important strategy in your business and marketing, listen in. Let's embrace the uncertainty and unlock new levels of success! _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today's episode, I am thrilled to share with you some valuable insights on how to maximize your business potential during the summer months. During the summer, it's crucial to stay connected with your audience and understand their evolving needs. By embracing these seasonal shifts, you can leverage them to your advantage. This episode is packed with three high-level strategies that will not only keep your business running smoothly but also ensure effective communication with your audience, even while you're enjoying some well-deserved time off. I'll be diving deep into these strategies, providing you with practical tips and techniques to tailor your content, marketing, and lead generation efforts to meet the unique demands of your audience during the summer season. Listen in if you're eager to learn more and hear some tips to help you create your own marketing strategy for the summer. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com