eCommerce Marketing Podcast

Marketing Strategies Revealed in this Episode: How do you decide what content to put in a video Coming up with the perfect story for your brand Recommended video software to use when creating explainer videos The best ways to incorporate videos in your marketing for the best ROI Hidden Do's and Don'ts when it comes to video

Marketing Strategies Revealed in this Episode: Where an ecommerce business should begin when it comes to analyzing the experience that prospects and customers have on their websites Things that can help improve the online experience Mission critical insights that can be understood when analyzing your customers experience Main points of outcome that an ecommerce business should be striving to change by improving the customer experience

Marketing Strategies Revealed in this Episode: Why email is not dead and is more important than ever Quick actionable tips on building your email list growth? With the explosion of messaging on Facebook and SMS how does a brand combine all of these channels to create an effective marketing campaign? CStrategies on how to coordinate marketing efforts using email, sms and Facebook Messenger ompanies that have a solid and effective email, SMS and Facebook messaging campaign that we can learn from and what specifically are they doing to achieve success? How to coordinate marketing campaigns across multiple channels

Marketing Strategies Revealed in this Episode: How can a brand successfully juggle paid PPC campaigns with attempting to rank organically for relevant keywords? What is the first thing an ecommerce site should do when looking to improve its organic listings? What are some must have tools and resources to have when looking to do SEO? Creating relevant and searchable content The future of where SEO is headed within the next 5 years

Marketing Strategies Revealed in this Episode: Where does a company begin when looking to increase sales on Amazon? What are things that can be done to optimize your Amazon listings and how do you set up and optimize Amazon PPC ad campaigns? How does a company continually get good reviews? What are some companies that are selling on Amazon right now that are killing it these days that we can all learn from, and what are some things they are doing to be successful? How companies can optimize their Amazon listings and overall appearance.

Marketing Strategies Revealed in this Episode: How do you define content marketing for ecommerce businesses The three pillars of content marketing done right Can a new startup ecommerce business be successful with content marketing, if so how? What tools and resources need to be in place to launch a successful content marketing campaign Examples of ecommerce companies that are killing it these days with content marketing that we can all learn from

Marketing Strategies Revealed in this Episode: What Kickstarter is and how exactly it works The criteria that a business must meet in order to launch a kickstarter campaign Who Kickstarter is for The main reasons that a business should consider launching a kickstarter campaign and what they have to benefit from launching one Examples of companies that we may all be familiar with that have launched successful Kickstarter campaigns that have then gone on to do very well

Marketing Strategies Revealed in this Episode: What exactly is online arbitrage? How to find the best products to select The three pillars of ecommerce success How local retail arbitrage works Examples of some top ecommerce brands that are leading the way when it comes to online and retail arbitrage

Marketing Strategies Revealed in this Episode: The most important piece of technology that an ecommerce store should have in place Ways to improve the speed of an ecommerce site Practical ways to secure an ecommerce site Recommended technology tools and resources to improve site efficiency Examples of some top ecommerce brands that are leading the way when it comes to a solid and secure technical infrastructure

Marketing Strategies Revealed in this Episode: Blitz branding and how it can that be effective for an ecommerce business Growing an ecommerce business through podcasting The requirements for starting a podcast How to create a highly specified outreach list and turn that into a targeted social media ad campaign Examples of some top ecommerce brands that have leveraged podcasting and outreach lists to create successful brand awareness and social media ad campaigns

Marketing Strategies Revealed in this Episode: What is Pinterest and what can you do Why Pinterest has all-time high traffic numbers How specifically can an ecommerce business increase site traffic and boost sales using Pinterest? The tools / resources that need to be in place to create a successful Pinterest strategy The top ecommerce brands that are killing it today on Pinterest and what we can learn from them

Marketing Strategies Revealed in this Episode: Overview of direct to consumer selling and ecommerce marketplace selling How does an ecommerce business effectively track data? What tools and resources are required? The advantages of selling direct to consumer The advantages of selling on an ecommerce marketplace The disadvantages of selling across multiple platforms Resources required when doing multi-channel selling

Marketing Strategies Revealed in this Episode: What exactly is LinkedIn Sales Automation and what types of businesses can benefit from it Why LinkedIn become such a prominent social platform of the past few years What things need to be in place to create a LinkedIn sales automation funnel What type of results can a business expect from LinkedIn sales automation? Examples of some top ecommerce brands examples of some companies that have set up successful LinkedIn Sales automation campaigns

Marketing Strategies Revealed in this Episode: What specific data needs to be tracked to implement solid marketing strategies How does an ecommerce business effectively track data? What tools and resources are required? The flaws that come companies make with marketing Once a company has gathered the right data, what specific marketing strategies should they implement? Examples of some top ecommerce brands that use data to implement successful marketing strategies

Marketing Strategies Revealed in this Episode: What an ecommerce business should have in place prior to starting a Google Ad campaign How to effectively set the correct pay-per-click amounts and campaign budget Other PPC marketing channels that a business can try Best practices for success when it comes to PPC campaigns Examples of some top ecommerce brands that do a great job with PPC marketing that we can learn from

Marketing Strategies Revealed in this Episode: How to determine which live chat and chat bot tools to use Why live chat and chat bots are so popular these days What are some best practices for lead intake and lead conversion Tools and resources that you recommend for Lead intake and lead optimization Top brands that do a great job with lead conversion, live chat and chat bot conversions

Marketing Strategies Revealed in this Episode: What should an ecommerce business first do when considering an online ad strategy How does a business determine which channels are right for them Ways to structure ad content and graphics How do you determine an appropriate ad budget that will get you the best ROI Recent changes that Google has made with respect to how they present online ads that everyone should be aware of

Marketing Strategies Revealed in this Episode: What is partnership marketing What are some do's and don'ts when it comes to forming partnerships Why partnerships so important for any type of business these days Examples of successful co-marketing campaigns Partnerships between big brands and what we can learn from them

Marketing Strategies Revealed in this Episode: When to start exit planning What items you need to have in place How to determine valuation Ways to increase value Recommended exit planning resources

Marketing Strategies Revealed in this Episode: Improving the post purchase follow-up and why it's important How sending a handwritten note can make a difference What to mention in a handwritten note How to track the results of handwritten notes How customer experience personalization will change in the future

Marketing Strategies Revealed in this Episode: The main ecommerce marketing tasks that should be automated using data automation ways to automate the creation of drip campaigns and cart abandonment emails and text messages Recommended data automation tools What businesses should do data automation The future of data automation used for ecommerce marketing

Marketing Strategies Revealed in this Episode: Reasons brands face cash flow issues How cash flow financing works Marketing strategies to prevent cash flow issues Brands that have come back from cash flow issues The do's and don'ts with crowd financing

Marketing Strategies Revealed in this Episode: Why establishing customer trust so important these days Methods for gaining trust from your customers and potential customers How to get customers to trust influencers or affiliates who promote your brand Ways to get affiliates and influencers to adhere to your promotional and brand guidelines The best ways to highlight your expertise without coming off as too salesy

Marketing Strategies Revealed in this Episode: How has Search Engine Optimization changed from 2003 Valuable SEO lessons learned while doing client projects The biggest SEO mistakes that ecommerce businesses make Transitioning from traditional advertising to digital marketing Improve your day to day performance with personal development

Marketing Strategies Revealed in this Episode: What to do before selling on Amazon The initial steps to get listed on Amazon and to start selling The basic marketing strategy to drive customer traffic and optimize performance The best types of products to sell on Amazon What you can learn from the top Amazon sellers

Marketing Strategies Revealed in this Episode: How do you get the attention and gain the trust of potential customers How do you positively influence the visitors evaluation of your product How to positively influence the visitors evaluation of your price How can you convince customers on the authenticity and worthiness of your product Psychological strategies that any ecommerce business can use to increase sales

Marketing Strategies Revealed in this Episode: How to get started with SEO What is structured data and dynamic rendering In house SEO vs. Outsourcing Balancing organic SEO with Pay per click search advertising Advanced SEO tactics that you can learn from the top brands

Marketing Strategies Revealed in this Episode: What makes a good ecommerce photo The difference between stock photos, manufacturer photos and original photos Using different photos for different platforms What is the difference between Product shots vs. editorial vs. lifestyle photos The equipment and resources needed for your own photoshot

Marketing Strategies Revealed in this Episode: What is hybrid dropshipping How hybrid dropshipping can work for any ecommerce business The financial costs to Hybrid dropshipping Managing inventory across multiple locations Keeping up with the ever changing Google Algorithm

Marketing Strategies Revealed in this Episode: Why personalization is so important Personalization statistics How ecommerce businesses can get started with personalization Personalization and the impact on a stores performance The future of personalization

Marketing Strategies Revealed in this Episode: The importance of on page SEO Starting a link building campaign Creating the best content for maximum SEO return The Future of SEO Keeping up with the ever changing Google Algorithm

Marketing Strategies Revealed in this Episode: Basic elements of sales psychology Understanding the customers journey Using sale psychology and customers journey to drive up sales from Facebook and Instagram Ads How to target specific customers on Instagram and Facebook How sales psychology and the customer journey differs across different social networks

Marketing Strategies Revealed in this Episode: How to get started with Influencer Marketing How to find influencers for your brand What types of incentives to offer influencers Platforms for influencers to promote The future of influencers marketing

Marketing Strategies Revealed in this Episode: The importance of increasing customer retention and the average order value Effective ways to do post purchase upsell How to make customer communication personal Other ways to improve average order value Average order value improvement statistics

Marketing Strategies Revealed in this Episode: Equipment / resources needed to sell with video Examples of brands that do well with video The most important elements of successful video The best marketing channels to distribute video How to get started with video today

Marketing Strategies Revealed in this Episode: Why email marketing is important How to structure a black friday email marketing campaign Coming up with the right discount What to do after black friday is over

Marketing Strategies Revealed in this Episode: How to optimize your Amazon channel Competing with the big brands Competing with Amazon's private label brands Recommended optimization tools Taking advantage of Amazon's new display network

Marketing Strategies Revealed in this Episode: How YouTube Videos Advertising works What a business needs to get started How to structure a video ad sales funnel Setting up retargeting campaigns Tips for a successful video ad

Marketing Strategies Revealed in this Episode: What is retargeting? Examples of various retargeting campaigns for ecommerce Retargeting tools and resources Typical results seen Retargeting limitations

Marketing Strategies Revealed in this Episode: How does PPC advertising work on Amazon Strategies to increase PPC profit Managing multi-channel selling Time it takes to devote to Amazon selling Resources and tools for Amazon sellers

Marketing Strategies Revealed in this Episode: What is influencer marketing and why is it so important these days How to get started with influencer marketing Finding the right influencers for your brand What are the typical fees to pay influencers to promote your brand Is influencer marketing a viable long term marketing strategy

Marketing Strategies Revealed in this Episode: What is SEO and why it's so important How to initiate an SEO strategy Internal SEO vs. Outsourcing Staying abreast of Google changes and SEO resources The most important SEO factor to improve rankings

Marketing Strategies Revealed in this Episode: What is link building and how do you get started Internal link building vs. outsourced link building How to determine a worthy site for links How to determine what content to create Determining the amount of links to get per month

Marketing Strategies Revealed in this Episode: What is biometrics Biometrics and conversion rate optimization The technology that makes it all work What companies are doing and how it has improved conversion rates The future of biometrics technology

Marketing Strategies Revealed in this Episode: Why so many businesses fail The first thing to look for Defining the 4-steps to profitability The time it takes to reach profitability Is it too late to fix a company that has lacked profit

Marketing Strategies Revealed in this Episode: Examples of Facebook offline events Companies that have had success with offline events How to use the Facebook Attribution Tool How to get started measuring offline events data

Marketing Strategies Revealed in this Episode: What is a content audit How to determine what content is good How you get started with a content audit The steps to doing an audit How often you should do an audit

Marketing Strategies Revealed in this Episode: Who are influencers? Promoting with influencers and social media and how you start How do you find the right influencers? Typical incentives you can offer to motivate influencers How to find the right social media platform

Marketing Strategies Revealed in this Episode: How Instagram product tagging works How to promote without being overly promotional Getting a presence on Instagram Other features of Instagram to promote products Making posts look organic rather than promotional

Marketing Strategies Revealed in this Episode: The most effective ways to utilize remote teams Collaboration and management tools to use Effective ways to manage a remote team In house vs. outsourcing The downsides to a 100% remote team