eCommerce Marketing Podcast

Marketing Strategies Revealed in this Episode: What is the primary goal when advertising The checklist and framework that should be followed to get the most out of your ads Common mistakes committed in advertising Businesses that have been successful with their advertising campaign

Marketing Strategies Revealed in this Episode: What is press release marketing How you write a press release for marketing purposes What tools can be used for this press release marketing strategy The Do's and Don'ts for press release marketing Businesses that have been successful with press release marketing

Marketing Strategies Revealed in this Episode: Why SMS Marketing still the best strategy today The best approach to an SMS marketing strategy How do you measure the success of SMS marketing Examples of businesses that have successfully with personalized SMS marketing

Marketing Strategies Revealed in this Episode: Wholesale bundle pricing strategy and why is it effective Wholesale bundling vs retail bundle How to implement a bundling pricing strategy Examples of businesses that have been successful with product bundling

Marketing Strategies Revealed in this Episode: What is AI-Powered messaging How AI-Powered messaging along with top customer care helps bring new customers and retain current ones Tools and resources that help an ecommerce business generate and manage AI-Powered messaging Examples of businesses that have successfully set up and managed AI-Powered marketing campaigns Examples of businesses that have successfully filled crucial marketing roles and the types of success they saw after doing so.

Marketing Strategies Revealed in this Episode: The most crucial marketing role to fill when your ecommerce business is just starting out Marketing roles to fill when your ecommerce business is looking to scale revenue The most crucial marketing role to fill when your ecommerce business is looking to retain and convert more existing customers Examples of businesses that have successfully filled crucial marketing roles and the types of success they saw after doing so.

Marketing Strategies Revealed in this Episode: Specific trends that have been seen in the world of influencer marketing within the past year Actionable strategies that brands can use to connect with the right influencers Is influencer marketing a sustainable strategy for years to come? Well known brands that have been successful with influencer marketing and the specific tactics that they utilized.

Marketing Strategies Revealed in this Episode: Recommended marketing automations for service-based companies How do you leverage these automations to improve ones overall eCommerce marketing strategy The tools/methods and resources that can be used to implement these automations Examples of businesses that have been successful with these automations

Marketing Strategies Revealed in this Episode: How an ecommerce business knows if social media paid ads on Facebook and Instagram are right for them Some effective ways to come up with the right messaging and targeting the right demographics on social media What an average ecommerce business creates a Facebook group about that makes sense Examples of businesses that have been successful with social media ads and what specifically they have done to gain success

Marketing Strategies Revealed in this Episode: Ways that an ecommerce business can get leads and start the nurturing process How you can effectively nurture leads using text marketing and SMS communication The specific tools and resources that are required for nurturing leads through text marketing? Examples of businesses that have been successful nurturing leads through text marketing

Marketing Strategies Revealed in this Episode: What is performance marketing and how do you build a process to drive growth What tools can be used to help manage performance marketing Key performance indicators to monitor and measure effectiveness Businesses that have been successful with their performance marketing

Marketing Strategies Revealed in this Episode: What is a specific product review strategy and how does it help e-Commerce businesses How can you get more reviews and generate more content from customers How to measure the success of your strategy What businesses have been successful with this strategy

Marketing Strategies Revealed in this Episode: What is content marketing How is traditional marketing different from content marketing? The various uses of content marketing What is an ideal content marketing strategy

Marketing Strategies Revealed in this Episode: What elements comprise the customers onsite experience? Ways to optimize the onsite experience Ways to improve the customer's post-purchase experience and why is this essential for increasing the customer's lifetime value Businesses that have been successful with providing an awesome customer experience and the key things they have done to do this

Marketing Strategies Revealed in this Episode: What is YouTube influencer marketing? How to find influencers that are right to market your products/services How to measure the success of YouTube influencer marketing Specific things that Ayers Naturals and African Fly have done to be successful with YouTube influencer marketing

Marketing Strategies Revealed in this Episode: What are the eCommerce trends in 2021 How can businesses prepare for these trends? What are some of the practices that should be discontinued / continued to adapt to these trends? Businesses that have been successful with their change management to keep up with the latest trends

Marketing Strategies Revealed in this Episode: What is back linking and why is it so important in the eyes of Google? Link building strategies that any ecommerce business can get started with The changing need for building links Do's and Dont's when it comes to link building

Marketing Strategies Revealed in this Episode: What is cross selling and why is it essential when looking to increase the Average Order Value from each customer What are basic tactics to cross promote and sell additional products and services How does a business know when to draw the line when deciding how many products and services to cross promote and sell? What ecommerce businesses have done a great job cross promoting additional products and services and what specific things have they done to be successful?

Marketing Strategies Revealed in this Episode: What is crowdfunding and how does it work? How to get a product off-the-ground using crowdfunding How to plan a crowdfunding campaign strategy Examples of organizations/businesses that have been successful with crowdfunding

Marketing Strategies Revealed in this Episode: The competencies that are needed when hiring for a marketing team The key functions performed by marketing team in order to be effective The tasks/activities that should be assigned to this department for optimal performance How to measure the individuals and teams performance

Marketing Strategies Revealed in this Episode: The primary problem with trying to grow a new consumer brand too quickly What's special about exponential growth for consumer brands How to design products that generate exponential growth How weird new products can eventually become cool and have explosive growth

Marketing Strategies Revealed in this Episode: Effective ways to come up with a lasting digital legacy Quality content vs. SEO tactics Injecting your values into your brands messaging How to preserve your ecommerce brands legacy

Marketing Strategies Revealed in this Episode: The challenges in hiring virtual assistants and how to overcome them The tools and assessments used to find the right talent The importance of using virtual assistants to grow your business Businesses that have been successful in hiring virtual professionals

Marketing Strategies Revealed in this Episode: The initial steps in successfully picking the right niche for starting an ecommerce brand Once you have picked what your brand is going to be, what are the next steps to pursuing it to mastery? Strategies and tips for laying the foundation of a successful ecommerce brand and growing it Examples of businesses that have been successful with growing a successful ecommerce brand

Marketing Strategies Revealed in this Episode: The #1 thing software companies get wrong about pricing What product managers need to know about packaging and pricing How a company can create a product category for itself The role that product marketing plays in creating unicorn and IPO silicon valley companies The hallmarks of great product marketers

Marketing Strategies Revealed in this Episode: Facebook marketing tools that most people are unfamiliar with Facts and figures that support the efficacy of these marketing tools How businesses augment these tools to their current marketing strategy Businesses that have been successful with these Facebook marketing tools

Marketing Strategies Revealed in this Episode: Why website load speed so important when doing conversion rate optimization The first things that an ecommerce website needs to address to improve page load speed Conversion rate improvement stats when a sites speed is improved The tools and resources that are required to improve page load speed and conversion rates

Marketing Strategies Revealed in this Episode: How to begin building a platform for your ecommerce business Specific marketing strategies to use to grow your platform The tools and resources needed to grow your ecommerce business platform Ecommerce businesses that have created successful platforms and the strategies they used.

Marketing Strategies Revealed in this Episode: How to build an effective framework for startup businesses The risks that need to be considered and how to avoid and/or mitigate them The tools and resources needed to build a brand and business The proper ways to measure the success of your business and brand building

Marketing Strategies Revealed in this Episode: Where an ecommerce business should begin when looking to implement a video content marketing strategy How you use these marketing strategy to grow and scale e-commerce business The tools needed to successfully execute these video marketing strategies? Some well known brands that are successful with their video content marketing campaigns

Marketing Strategies Revealed in this Episode: What makes a digital strategy data-driven and customer-focused How do marketers today crisis-proof their marketing plans What is a framework of crisis-proof digital strategy How to measure the efficacy of these crisis proof marketing strategies

Marketing Strategies Revealed in this Episode: What are promo codes and how are the negatively abused in today's ecommerce sales How to you protect your profit margins from unauthorized use of coupons The analytics that should be monitored to ensure that your promo code campaign remains "healthy" Businesses that have implemented promo code protection mitigating steps to protect their margins

Marketing Strategies Revealed in this Episode: How YouTube Ads are different from other platforms How do you optimize your YouTube Ads The key metrics that should be looked at when scaling ads Businesses that have become successful with their YouTube ads

Marketing Strategies Revealed in this Episode: The top SEO strategies that can be implemented in 2020 The different tools needed for these SEO strategies What are the top companies that have used these strategies for their success? How to measure the success of your SEO efforts

Marketing Strategies Revealed in this Episode: What is text marketing? The advantages of text marketing compared to other marketing strategies The tools and tips that you can impart when launching a text marketing campaign E-commerce brands that do a great job running a text marketing campaign

Marketing Strategies Revealed in this Episode: Methods and strategies when gathering data for product development Methods and strategies when gathering data for content development The different methods and strategies when gathering data for customer retention The best ways to measure the efficacy of these methods and strategies

Marketing Strategies Revealed in this Episode: How SEO has changed over the years SEO strategies that are a must to be implemented The tools that are needed for basic SEO strategies How to measure the effectiveness of the SEO techniques

Marketing Strategies Revealed in this Episode: How an SEO Quick Win strategy can work The Three Pillars of SEO Success How to implement an SEO Quick Win Strategy How you measure your success rate of these strategies and how often you should check their effectiveness

Marketing Strategies Revealed in this Episode: What are the differences between B2B purchasers and B2C purchases and what specific requirements do B2B purchasers have? The different marketing channels the B2B businesses need to focus on. How is the sale Cycle different from a B2C sales cycle? Ecommerce B2B companies that have done a great job selling online and what we can learn from them.

Marketing Strategies Revealed in this Episode: What exactly is a Results Flywheel and how can it be applied to ecommerce businesses? How does a business know what to focus on and what is right for their business? What specific things need to be in place in order to handle an exponential growth in profits? Ecommerce growth success stories and how they were achieved

Marketing Strategies Revealed in this Episode: What is artificial intelligence and how does it relate to helping a businesses grow and find customers What specific strategies can you put in place using AI to help you predict and acquire the right customers? What specific tools and resources do you need to use to make artificial intelligence work. Where the future of Artificial Intelligence and machine learning is headed with regards to ecommerce marketing

Marketing Strategies Revealed in this Episode: How an ecommerce brand should proceed with setting up top of the funnel prospecting using Facebook ads The various stages of a sales funnel when it comes to digital marketing Effective ways to get your Facebook ads to stand out to attract the right customers Ecommerce brands that we can checkout today that are doing an awesome job with top of funnel prospecting on Facebook

Marketing Strategies Revealed in this Episode: How to select the best VA's to assist with marketing activities such as email marketing How to incorporate VA's into your email marketing process flow What prior experience should a VA have in order to be effective in assisting you with email marketing and other marketing tasks How to determine the correct compensation for VA's so that you attract the right person for your tasks

Marketing Strategies Revealed in this Episode: Why does a brand need to spend money on advertising if they are SEO optimized? The best ways to start marketing your product with a small advertising budget on Amazon Where do most brands fail when it comes to selling on Amazon? The future of retail brick and mortar vs. selling online

Marketing Strategies Revealed in this Episode: Basic traffic generation strategies that any ecommerce business can start doing today Should a new ecommerce business initially focus on PPC or long term SEO and how should they go about doing this? Tools and resources that all ecommerce businesses should have in place to maintain successful PPC and SEO campaigns and strategies Successful ecommerce brands that have done a great job balancing PPC and SEO and how have they accomplished this

Marketing Strategies Revealed in this Episode: Unique growth strategies the ecommerce companies have been forced to utilize during the Global Pandemic Growth strategies of the past that are totally out of the question in this current environment Strategies that businesses should double down on now Companies that have done a great job in pivoting in this current situation and what they have done to increase growth these days

Marketing Strategies Revealed in this Episode: What are web-based push notifications and how can they be utilized by ecommerce businesses? Stats that show the effectiveness of push notifications What are the different types of push campaigns that successful brands use and how do they coordinate push notifications with their regular email campaigns? What tools and resources are required to make push notifications happen and will they work across any browser type and mobile devices as well?

Marketing Strategies Revealed in this Episode: Actionable tips to start increasing sales on Amazon Today Ways for a brand to stand out and gain awareness Specific marketing strategies that are more effective in this current climate Companies that have done a great job delivering online content in a funnel while successfully converting customers

Marketing Strategies Revealed in this Episode: Why email marketing still more important than ever How does an ecommerce brand successfully coordinate social media campaigns with email marketing? And how can a brand successfully use social media to grow their email list? How does an ecommerce brand determine what content to use for an email marketing campaign? Companies that have some standout and effective email marketing campaigns that we can all learn from

Marketing Strategies Revealed in this Episode: What types of gated online content can an ecommerce brand provide to prospective customers to get them into their funnel. Various ways to build a sales funnel Where does a brand begin with regards to structuring gated content or an online course and what tools and resources would you recommend. How long should a brand keep prospective customers in their funnel delivering free information before asking customers to commit and purchase something. Companies that have done a great job delivering online content in a funnel while successfully converting customers