eCommerce Promo Code Protection - with Matt Gillis
eCommerce Marketing Podcast · Arlen Robinson
January 9, 202127m 10s
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Show Notes
Marketing Strategies Revealed in this Episode:
- What are promo codes and how are the negatively abused in today's ecommerce sales
- How to you protect your profit margins from unauthorized use of coupons
- The analytics that should be monitored to ensure that your promo code campaign remains "healthy"
- Businesses that have implemented promo code protection mitigating steps to protect their margins