eCommerce Marketing Podcast

Angeley Mullins is the CMO & CGO at Latana, an AI-Powered brand tracking solution, designed to help businesses. Angeley has worked with companies from all over the world. Her experience spans between High Growth Start-Ups, Large Scale Corporations, and NGOs. She has been successful in partnering with CEOs, Founders, & Investors to grow their companies as well as established corporate leaders to expand their organizations into international markets. In this episode, you will learn Why are brands' knowledge of what their audience thinks of them so important Reliable ways for a brand to gather data regarding their online reputation Once data is gathered regarding a brand reputation with the online audience what can be done to improve their reputation especially if they have a poor one Examples of businesses that have successfully tracked and measured the reputation online and what ways did they use the data to make internal changes For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen Facebook: https://www.facebook.com/arlen.robinson.7 Instagram: https://www.instagram.com/arlenyohance/ LinkedIn: https://www.linkedin.com/in/arlenrobinson/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Asher was named Emerging Entrepreneur of the Year in 2017. He's led multiple startups and raised millions in capital from angels, VC, and crowdfunding. Prior to Uncapped, he was CEO at Midrive, General Manager at Moneysupermarket and part of the early team at Skype. Asher is also a Board Member of Tech London Advocates (TLA) and Founder of InterTech Diversity Forum, organizations dedicated to improving the strength and diversity of the UK tech sector. In this episode, you will learn How an ecommerce business knows if they are ready for fundraising If an ecommerce business plans to fundraise, what are some things that they need to do to prepare for this effort When a business is ready to fundraise, what are some common channels they can follow to start the process Examples of some ecommerce businesses that have raised funds and some lessons learned from that process For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen Facebook: https://www.facebook.com/arlen.robinson.7 Instagram: https://www.instagram.com/arlenyohance/ LinkedIn: https://www.linkedin.com/in/arlenrobinson/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Quimby Melton is the co-founder and CEO of Confection. He has spent the past fifteen years building a diverse range of businesses and products. These include a marketing consulting agency, a logistics application for the offshore energy market, two business marketing apps, a modular housing company, and a handful of content sites and short films. Quimby holds an AB in English from the University of Georgia and an MA and PhD in English from UNLV. He lives in California's East Bay with his family. In this episode, you will learn How do browser based disruptions affect your ad retargeting and showing relevant ads to the right audience Ways that an ecommerce company can get around these issues and build their own first party data sets Other forms of ecommerce marketing and advertising that are not reliant on browser tracking and cookies Examples of some ecommerce businesses that have created data-sharing partnerships to get around the changing browser technologies For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen Facebook: https://www.facebook.com/arlen.robinson.7 Instagram: https://www.instagram.com/arlenyohance/ LinkedIn: https://www.linkedin.com/in/arlenrobinson/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Shashwat Singh runs Linx Digital Agency, an agency that has generated over $30 million in revenue for their clients with YouTube Advertising. Shashwat has worked with clients like Prodigy Game, Kinobody, Amazing Selling Machine and more. With multi-7 figures under ad spend management, Shashwat's agency is one of the leading YouTube ad agencies in the game. In this episode, you will learn What are the different ad options available on YouTube How does a brand get started with YouTube advertising and what are suggestions on well performing ad types What are some tools and resources that are needed to make all these things happen Examples of businesses that have successfully utilized YouTube ads and have achieved success For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen Facebook: https://www.facebook.com/arlen.robinson.7 Instagram: https://www.instagram.com/arlenyohance/ LinkedIn: https://www.linkedin.com/in/arlenrobinson/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Aleksandra Korczynska is the CMO @ GetResponse which is a Powerful and simplified tool to send emails, create pages, and automate your marketing. Aleksandra is a Data-driven marketer with vast experience in the Tech industry and has mostly been focused on SaaS & ecommerce companies. In this episode, you will learn Why marketing automation is essential for the growth of an ecommerce business Tactics to increase the ROI of marketing campaigns without increasing the marketing budget The tools that can be used to implement successful marketing automation and some key features that should be utilized Examples of businesses that have successfully increased the ROI of their marketing campaigns For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen Facebook: https://www.facebook.com/arlen.robinson.7 Instagram: https://www.instagram.com/arlenyohance/ LinkedIn: https://www.linkedin.com/in/arlenrobinson/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Kenneth Gray is the founder of Grayt Media. Kenneth and his team are passionate about helping businesses find their one-of-a-kind message. He is here today to provide some insights on how to create unique, creative strategies that produce effective results to help scale revenues, boost brand awareness, and enhance the user experience while getting the highest ROI. Kenny's ability to be able to utilize Facebook (and other social media channels) has been proven to scale eCommerce businesses and Shopify stores alike. In this episode, you will learn Is advertising on Facebook and TikTok right for every eCommerce brand What types of Facebook and TikTok ads are the most successful Ways to select the right messaging for a Facebook and TikTok ad campaign Examples of businesses that have been really successful advertising on Facebook and TikTok For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen Facebook: https://www.facebook.com/arlen.robinson.7 Instagram: https://www.instagram.com/arlenyohance/ LinkedIn: https://www.linkedin.com/in/arlenrobinson/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

James has been immersed in the publishing industry for over 20 years and brings a wealth of experience and expertise to the SellerRocket team. Listeners will benefit from his perspective on the evolution of e-com from a publisher perspective. Small, medium and large sized Amazon sellers will gain insight on how to best work with publishers to drive sales and maximize ROI. In this episode, you will learn What are some alternative promotional options for ecommerce sellers that are alternative to affiliate programs, link swaps and Traditional PR for sellers How do you define e-com PR and what makes it different from regular PR How can an ecommerce business become a part of and leverage the editorial recommendation channels on Amazon and other marketplaces Examples of businesses that have successfully launched e-com PR campaigns For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen Facebook: https://www.facebook.com/arlen.robinson.7 Instagram: https://www.instagram.com/arlenyohance/ LinkedIn: https://www.linkedin.com/in/arlenrobinson/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Gen is co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers. Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-party data with quizzes. Gen also hosts the eCommerce marketing podcast Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their eCommerce revenues. In this episode, you will learn Why personalization will be the key differentiator for successful eCommerce marketing Methods for gathering the right data to personalize The top ways to personalize and how can these ways help you stand out Examples of some ecommerce brands that have utilized effective personalization to achieve higher engagement and growth For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen Facebook: https://www.facebook.com/arlen.robinson.7 Instagram: https://www.instagram.com/arlenyohance/ LinkedIn: https://www.linkedin.com/in/arlenrobinson/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Shaival Mehta is the owner of Delesign, a flat rate unlimited graphic design service. We work with agencies, marketing teams and e-commerce businesses to help them create all sorts of content from infographics to animation videos, social media content, logos. Pretty much anything you can describe, we can create. He also has experience running other businesses such as Molecular Apps on Shopify which effectively is used to build apps for Shopify merchants. His overall strategy is to effectively help e-commerce businesses focus on their core competency and leave the rest to us. In this episode, you will learn Why branding more important these days for growing an ecommerce business Some methods of using distinctive graphic design work for doing branding for your ecommerce business Specific rules of thumb that an ecommerce business should follow to have success in branding across social media platforms Examples of some ecommerce brands that have utilized effective branding to achieve growth For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen Facebook: https://www.facebook.com/arlen.robinson.7 Instagram: https://www.instagram.com/arlenyohance/ LinkedIn: https://www.linkedin.com/in/arlenrobinson/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Jared is the co-founder of SkinCarebyAlana - which is one of the largest online retailers of organic and all natural skin care products. He started the company with his wife and is responsible for over 30 million dollars in product sales. Jared is also the eCommerce consultant for the notorious Neil Patel and founder of BeefySites, which is focused on helping e-commerce founders scale up their businesses. In this episode, you will learn Things that a small businesses should have in place if they want to scale to tens of millions in revenue What a small businesses staff / employee base look like if they want to reach the tens of millions of revenue goal The timetable that a business should set for achieving massive growth Examples of businesses that have successfully scaled to tens of millions in revenue For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen Facebook: https://www.facebook.com/arlen.robinson.7 Instagram: https://www.instagram.com/arlenyohance/ LinkedIn: https://www.linkedin.com/in/arlenrobinson/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

For over 15 years, Jude Charles has been producing documentaries for purpose-driven entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find the compelling stories that no one else knows, and then leverage those stories to grow your business.Jude's mission is to lead and empower entrepreneurs to have relentless, unwavering courage. In this episode, you will learn Ways to approach and encourage clients to provide testimonials and stories about their use of your product When looking through submitted testimonials and client stories, what are some main things that I should highlight Tools and resources that a business can use to gather testimonials and client resources Examples of some ecommerce businesses that have done a good job profiling their own stories, client stories and testimonials using video For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen Facebook: https://www.facebook.com/arlen.robinson.7 Instagram: https://www.instagram.com/arlenyohance/ LinkedIn: https://www.linkedin.com/in/arlenrobinson/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Today's guest is Kathleen who is the SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Prior to joining Tradeswell, she led marketing at several VC-backed B2B SaaS businesses in the ecommerce and cybersecurity spaces, and was the founder and CEO of a digital marketing agency where she advised hundreds of companies on go-to-market and digital marketing strategies. Outside of work, Kathleen is the host of the long running Inbound Success Podcast, which features interviews with top performing marketers, and was named one of the Top 50 B2B Marketing Influencers of 2021 by TopRank. In this episode, you will learn What internal things need to be in alignment before launching your paid ad campaigns How exactly does data unification and speed result in profitable growth from paid ads How does an ecommerce brand determine what paid ad platforms will be right for their business Examples of businesses that have launched successful paid ad campaigns and the things they did to become successful For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen Facebook: https://www.facebook.com/arlen.robinson.7 Instagram: https://www.instagram.com/arlenyohance/ LinkedIn: https://www.linkedin.com/in/arlenrobinson/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Today's guest is Evan Padgett is an ecommerce and subscription commerce executive with 20 years of experience. As a COO of Stealth Venture Labs, an e-commerce marketing firm, he works with brands like Crocs, HelloFresh, Factor 75, and MUD\WTR. In this episode, you will learn If subscription commerce is right for any DTC ecommerce business The downsides to setting up a subscription commerce offering The things that need to be in place for a brand to effectively have a subscription commerce offering Examples of some ecommerce businesses that have a successful subscription commerce offerings For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen Facebook: https://www.facebook.com/arlen.robinson.7 Instagram: https://www.instagram.com/arlenyohance/ LinkedIn: https://www.linkedin.com/in/arlenrobinson/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Today's guest is Jon Lightfoot who is the Founder & CEO of Strategic SEO Solutions (SSS). He has over 20 years of marketing experience in both brand-side and agency-side. Jon is an SEO expert with decades of experience in working with many SaaS brands, B2B enterprise firms, Fortune 500 and startups alike. He and his team are hands-on in managing their client's on-site technical SEO, as well as offsite SEO, CRO, and overarching analytics. Additionally, Jon sits on the Customer Experience Advisory Board at the University of California Irvine. In this episode, you will learn How companies can safely build links that boost domain authority A few basic do's and don'ts when it comes to link building How link building can be done by anyone on your team Examples of some ecommerce businesses that have done successful link building and the results they saw For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen Facebook: https://www.facebook.com/arlen.robinson.7 Instagram: https://www.instagram.com/arlenyohance/ LinkedIn: https://www.linkedin.com/in/arlenrobinson/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Today's guest is Farzad Rashidi who is the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. He also runs the marketing efforts at Visme, where he helped the company gain over 12.5 million users and pass 2M monthly organic traffic. Since then, he's been helping other companies achieve the same success via Respona. In this episode, you will learn Must they have content marketing and SEO strategies that all ecommerce brands should be doing Evergreen content and how it is created and promoted How does an ecommerce brand know what types of content will resonate with their customers and potential customers Examples of businesses that have launched successful evergreen content marketing strategies For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen Facebook: https://www.facebook.com/arlen.robinson.7 Instagram: https://www.instagram.com/arlenyohance/ LinkedIn: https://www.linkedin.com/in/arlenrobinson/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Today's guest is David Perry who is the CEO of Carro, a new e-commerce partnership network used by over 30K Shopify brands. GetCarro.com helps brands gain attention, sales, and new customers by partnering with other brands in the network. The goal is to keep users on your store, adding all the things they need directly into your cart. Carro provides all the other products they want that you don't currently sell. Sony PlayStation acquired Perry's previous company Gaikai to establish leadership in the future of streaming video games from the cloud. This service is called PlayStation Now. In this episode, you will learn What is the main difference between an influencer that recommends products to one that is a direct seller of your brand When looking for influencers to be direct sellers what type of incentive do you need to offer them What types of promotional materials and resources do you need to provide influencers that are direct sellers Examples of businesses that are currently actively using influencers as direct sellers For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen Facebook: https://www.facebook.com/arlen.robinson.7 Instagram: https://www.instagram.com/arlenyohance/ LinkedIn: https://www.linkedin.com/in/arlenrobinson/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Today's guest is Dustin Howes who is an affiliate program growth consultant that has helped dozens of businesses to 10x their affiliate program revenue. He also provides an extensive library of affiliate program growth tips and consultations at his website dustinhowes.com. In this episode, you will learn What are the key things that need to be in place when considering setting up an affiliate program How to recruit and retain the top affiliates in your industry When looking to improve your SEO, why content partner recruitment is so important Examples of businesses that have launched and are currently running successful affiliate programs For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen Facebook: https://www.facebook.com/arlen.robinson.7 Instagram: https://www.instagram.com/arlenyohance/ LinkedIn: https://www.linkedin.com/in/arlenrobinson/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Today's guest is Kirk Nugent Expert live stream coach and accomplished content creator, Kirk has reinvented how small businesses, entrepreneurs, and faith-based entities reach the world. Whether he is engaged in one-on-one training to help those who seek to grow their business or he's captivating audiences through Amazon and CNN with his expertise as a product ambassador, Kirk's goal is to help organizations leverage innovation. As the host and producer of the show "How it All Werks," he believes that corporations, no matter their size, should "stop selling, start streaming, and let the clients come to you! In this episode, you will learn How does an ecommerce business determine what to talk about and what to show in a live video stream How can a live video stream be used to increase website traffic and sales The tools and resources that are recommended for implementing a live video broadcast Examples of businesses that have done successful live videos For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen Facebook: https://www.facebook.com/arlen.robinson.7 Instagram: https://www.instagram.com/arlenyohance/ LinkedIn: https://www.linkedin.com/in/arlenrobinson/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Today's guest is Valentin Radu who is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC ecommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages. A father, husband, and pet parent, Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches ecommerce businesses how to scale their brands profitably and sustainably. In this episode, you will learn What exactly is First and zero party data How this data can be used to improve customer lifetime Additional ways to increase the value of each customer Examples of some ecommerce businesses that have improved their customer lifetime value For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen Facebook: https://www.facebook.com/arlen.robinson.7 Instagram: https://www.instagram.com/arlenyohance/ LinkedIn: https://www.linkedin.com/in/arlenrobinson/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Today's guest is Onn Manelson who is a serial entrepreneur and the founder of RevenueWize, an AI-based Amazon advertising platform. Prior to RevenueWize Onn founded MarketYze, a leading retail price optimization solution working with leading retailers such as Best Buy, Staples, eBay, Sears which was acquired by Revionics. He currently focuses on helping brands and agencies maximize their potential with Amazon advertising in a simple yet powerful way. In this episode, you will learn What are all the promotional options available on Amazon and other popular marketplaces The recommended tools and resources that a brand can use to manage promotion across these platforms as well as on their own websites Other marketplaces that are starting to pick up more sales and traffic that a brand should consider Examples of businesses that successfully promote on Amazon and other marketplaces and what specific things they have done to be successful For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen Facebook: https://www.facebook.com/arlen.robinson.7 Instagram: https://www.instagram.com/arlenyohance/ LinkedIn: https://www.linkedin.com/in/arlenrobinson/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Today's guest is Michael Lisovetsky who is the co-founder of JUICE, an integrated digital marketing agency. Lisovetsky started his first company at the age of 14, and has since founded, advised, and sold various businesses. He applies that first-hand experience to his work at JUICE, helping to build and grow brands through efficient campaigns that drive results. Prior to founding JUICE, Lisovetsky was the Director of Growth at Common, the leading co-living company, and former founder of Skylight, a Tinder for apartments. He raised $500k in funding for Skylight from Tim Draper (investor in SpaceX, Tesla, Hotmail), Marc Benioff (Founder & CEO, Salesforce), and Great Oaks VC. Skylight was acquired by Common in 2017. Lisovetsky also holds a BS in finance from NYU Stern and is one of the general partners of Magic Fund, a VC firm dedicated to founders backing founders. In this episode, you will learn How an ecommerce brand knows what paid campaigns are right for them and what social media platforms to target The do's and don'ts when it comes to creating profitable Paid Ad campaigns The tools and resources that can help an ecommerce business successfully manage their paid ads Examples of businesses that you are familiar with that have successfully set up and managed revenue generating paid ad campaigns For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen Facebook: https://www.facebook.com/arlen.robinson.7 Instagram: https://www.instagram.com/arlenyohance/ LinkedIn: https://www.linkedin.com/in/arlenrobinson/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

With the ever-growing popularity of WhatsApp, many businesses are using it as an excellent way to engage with current and potential customers. In this episode, Cesar Martin from chatwith.io enlightens us with crucial strategies to tie into this growing global marketplace.

Marketing Strategies and Topics Covered in this Episode: What is retargeting and why is it so important today Recommended retargeting strategies that a business should follow The tools and resources that can be used to help with retargeting strategies The key performance indicators that should be monitored to measure the effectiveness of retargeting

Marketing Strategies and Topics Covered in this Episode: Why site performance so important when it comes to reaching more customers and generating more website traffic and sales The first step an ecommerce business should take when assessing their site performance and the benchmarks that should be measured against The specific strategy that should be followed when looking to improve site performance The tools and resources that can be used to improve an ecommerce sites performance

Marketing Strategies and Topics Covered in this Episode: Customer retention vs. customer winback strategies The main aspects of SEO that an ecommerce business should focus on Specific SEO strategies that should be used specifically to drive growth Examples of businesses that have implemented successful SEO growth strategies

Marketing Strategies and Topics Covered in this Episode: What are micro-influencers? Why focussing on micro-influencers a sweet spot rather than trying to focus on any influencer Lessons learned from mistakes made while growing a brand and actionable strategies that were learned that are still relevant today. Examples of businesses that have been successful with micro-influencer marketing

Marketing Strategies and Topics Covered in this Episode: What exactly is AMP email? How ecommerce businesses can use AMP emails to improve the engagement with their customers and prospective customers. The specific tools and resources that are required to set up and manage AMP email campaigns Businesses that have been successful with AMP emails

Marketing Strategies and Topics Covered in this Episode: Why quizzes are more effective for email list building rather than traditional pop ups The Klaviyo nucleus approach Why email marketing is the brain for all marketing channels Examples of businesses that have been successful using quizzes and the Klaviyo Nucleus approach

Marketing Strategies and Topics Covered in this Episode: How does an ecommerce business get started with Influencer marketing How does an ecommerce business select the right influencer for them? How to determine the correct incentive to offer influencers to promote your brand Examples of businesses that have launched successful influencer marketing campaigns Tools and resources that can be used to launch and manage an influencer marketing campaign

Marketing Strategies and Topics Covered in this Episode: Ways in which you can empower your customers to create your product for you Why it is so important that your product / service creation is a collaborative process between you and your customers and prospective customers The tools and resources that are needed for getting feedback from customers and tracking their responses Examples of businesses that have worked with their customers to create awesome products and services

Marketing Strategies and Topics Covered in this Episode: The most important accounting tasks for eCommerce businesses The tools/resources needed to accomplish these accounting tasks The challenges and success factors of eCommerce development in our current third millennium era Businesses that have done a great job managing their accounting tasks for eCommerce and the specific things have they done

Marketing Strategies and Topics Covered in this Episode: The different types of Google Ads that are available for ecommerce stores? How a brand determines which type of ad is best for their brand The rule of thumb when it comes to coming up with a cost per click amount and budget Examples of businesses that have been successful with Google Ads and what specifically have they done

Marketing Strategies and Topics Covered in this Episode: What is customer retention and how does it differ from winback strategy What are the different customer retention strategies How do you measure the success of customer retention strategies The do's and don'ts of customer retention

Marketing Strategies and Topics Covered in this Episode: Why exactly is Evergreen Marketing What are the benefits of Evergreen Marketing What specific marketing efforts can you implement for evergreen marketing Businesses that have been successful with evergreen marketing and the specific things they have done to be successful

Marketing Strategies and Topics Covered in this Episode: Why exactly is Conversational SMS Marketing How to implement a strategy to recover abandoned carts in real time with customers using SMS marketing Other types of conversations that ecommerce businesses can have with their customers using SMS without being overly aggressive Businesses that have been successful with conversational SMS marketing and the specific things they have done to be successful

Marketing Strategies and Topics Covered in this Episode: What is word-of-mouth marketing and what are the latest practices and tactics to help promote businesses What are the key metrics when measuring success of a word-of-mouth marketing campaign What are the advantages/disadvantages of word of mouth marketing vs other types of marketing Companies that have been successful with word-of-mouth marketing

Marketing Strategies and Topics Covered in this Episode: What is Amazon Pay-Per-Click The different Amazon pay per click ad types and which ones are right for you How to increase visibility and sales Examples of businesses that have been successful with their Amazon Pay-Per-Click

Marketing Strategies and Topics Covered in this Episode: What is Conversion Rate Optimization Ways to improve your conversion rate Tools that you can use to improve your conversion rate The Key performance indicators used to measure conversion rate improvements

Marketing Strategies and Topics Covered in this Episode: What are upselling and cross-selling techniques How do you do upselling What is an example of cross-selling Other metrics that should be measured to determine the efficacy of upselling and cross-selling

Marketing Strategies and Topics Covered in this Episode: The types of digital marketing that can be used to sell books online How to optimize digital marketing for selling a book online What tools can be used to effectively implement these marketing campaigns Examples of businesses that have been successful in selling their books online through digital marketing

Marketing Strategies and Topics Covered in this Episode: Methods that any ecommerce company can implement to start building their sales funnel When pushing people through your funnel, how you seamlessly get them from the bottom of the funnel to the top of your sales funnel Recommended tools and resources for managing people in all phases of your sales funnel Examples of businesses that have successfully managed and grown an evergreen and winning sales funnel

Marketing Strategies and Topics Covered in this Episode: Where does an ecommerce brand begin when it comes to Conversion rate optimization? The specific methodology to follow when looking to improve your conversion rates Standard Do's and Don'ts when it comes to CRO Ecommerce businesses that have been successful with conversion rate optimization and the specific things they did to improve conversions

Marketing Strategies and Topics Covered in this Episode: What exactly is social selling and what are some stats from the past few years to prove that it is something every ecommerce brand should explore Instagram and Facebook features that enable and facilitate sales Common do's and dont's when it comes to social commerce and social selling Brands that have been really successful with social commerce

Marketing Strategies and Topics Covered in this Episode: How exactly email retargeting works What tools and resources are required for email retargeting to work Why email is still a very powerful communication tool to reach and engage with potential clients Businesses that have created successful email retargeting campaigns and the specific techniques they utilized

Marketing Strategies and Topics Covered in this Episode: How podcasting eliminates cold leads Ways to use podcasts for marketing strategies How to measure the effectiveness of podcasts Businesses that have been successful in using their podcasts for marketing

Marketing Strategies and Topics Covered in this Episode: Is email marketing still effective? How to write great marketing emails Best practices for growing a subscriber list The variables that affect the success or failure of an email marketing campaign

Marketing Strategies Revealed in this Episode: Why giveaway campaigns so effective and are they appropriate for any ecommerce business Tools and resources that are needed to manage your giveaway campaigns How an optimal tech stack help increase your ecommerce sales Examples of businesses that have successfully set up and managed giveaway campaigns

Marketing Strategies Revealed in this Episode: When building or optimizing your eCommerce Tech Stack what is the most important thing to keep in mind? The components of an optimal tech stack and the recommended tools and resources that comprise this optimal stack How an optimal tech stack help increase your ecommerce sales Examples of businesses that have an optimal tech stack and what it looks like

Marketing Strategies Revealed in this Episode: What exactly is social selling and what are some stats from the past few years to prove that it is something every ecommerce brand should explore What exactly is the gated launch method Can the gated launch method be used by any ecommerce brand and if so, what are all the steps to making it happen? Brands that have been really successful with a gated launch and the specific things they did

Marketing Strategies Revealed in this Episode: How to build a B2B content marketing strategy How content helps generate leads How to choose the right content types How to to track and report on the performance of content