Using Influencers, Creators and Celebrities to Become Direct Sellers of Your Brand- with David Perry
eCommerce Marketing Podcast · Arlen Robinson
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Show Notes
Today's guest is David Perry who is the CEO of Carro, a new e-commerce partnership network used by over 30K Shopify brands.
GetCarro.com helps brands gain attention, sales, and new customers by partnering with other brands in the network. The goal is to keep users on your store, adding all the things they need directly into your cart. Carro provides all the other products they want that you don't currently sell.
Sony PlayStation acquired Perry's previous company Gaikai to establish leadership in the future of streaming video games from the cloud. This service is called PlayStation Now.
In this episode, you will learn
- What is the main difference between an influencer that recommends products to one that is a direct seller of your brand
- When looking for influencers to be direct sellers what type of incentive do you need to offer them
- What types of promotional materials and resources do you need to provide influencers that are direct sellers
- Examples of businesses that are currently actively using influencers as direct sellers
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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