Growing a 7-Figure DTC Brand through Micro-Influencers - with David Morneau
eCommerce Marketing Podcast · Arlen Robinson
February 28, 202226m 44s
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Show Notes
Marketing Strategies and Topics Covered in this Episode:
- What are micro-influencers?
- Why focussing on micro-influencers a sweet spot rather than trying to focus on any influencer
- Lessons learned from mistakes made while growing a brand and actionable strategies that were learned that are still relevant today.
- Examples of businesses that have been successful with micro-influencer marketing