eCommerce Marketing Podcast

Marketing Strategies Revealed in this Episode: Why referral programs are more important than ever The components of a good referral program How to increase participation in your referral program Referral programs vs. affiliate programs How to come up with unique incentives

Marketing Strategies Revealed in this Episode: Is Free shipping essential? Best practices to increase conversions at checkout with competitive shipping Giving the perception of saving on shipping costs Ways to promote attractive shipping offers How to save time and money on shipping while remaining competitive

Marketing Strategies Revealed in this Episode: Search engine optimization and how its changed over the years Link building and content building basic strategies Is content still king? Link building in house vs. outsourcing The future of SEO

Marketing Strategies Revealed in this Episode: What is content marketing and inbound marketing How to launch an effective content marketing and inbound marketing campaign Strategies for success from CoSchedule How to leverage strategies across multiple countries Outsourcing vs. in house campaigns

Marketing Strategies Revealed in this Episode: What is email marketing automation Best ways to come up with content for email campaigns Style vs. quality of content The best features to have when looking for email automation tools Companies that have great email campaigns

Marketing Strategies Revealed in this Episode: Why are online reviews so import in the world of ecommerce Tips and strategies to collect customer reviews How to combat negative reviews Using a third party review platform vs. using your own Ways to promote glowing reviews to build brand loyalty

Marketing Strategies Revealed in this Episode: What is conversion rate optimization and why it is important In house vs. hiring an expert What conversion rate should a business strive for Examples of companies that have great conversion rates Is too much conversion rate optimization a bad thing?

Marketing Strategies Revealed in this Episode: The importance of a sales funnel Examples of good high ticket items to sell Where the funnel begins and ends. Tools for optimizing your sales funnel Recommended ad spend budgets

Marketing Strategies Revealed in this Episode: Marketing and lead generation in house vs. outsourcing The steps to finding the best marketing manager Establishing strong lines of communication with Hiring one freelancer vs. multiple freelancers Paying salary vs. performance based

Marketing Strategies Revealed in this Episode: The website abandonment problem The right messages Site abandonment vs. cart abandonment Sites that do a good job Messaging rules of thumb

Marketing Strategies Revealed in this Episode: Using Twitter to increase sales Putting together an in-house Twitter strategy Starting a podcast Is Twitter and podcasting a lasting strategy?

Marketing Strategies Revealed in this Episode: What is conversion optimization How to find the best content Inbound marketing tactics Inbound marketing leaders to model

Marketing Strategies Revealed in this Episode: How Pinterest works Using Rich Pins Finding inspiration from other brands Doing keyword research to maximize success

Marketing Strategies Revealed in this Episode: The marketing trifecta The explosion of engagement on Facebook Messenger Facebook Messenger vs. email opt-in Building a long term relationship

Marketing Strategies Revealed in this Episode: The history of B2B ads Options The effectiveness of LinkedIn ads Creating effective Ad copy and graphics Types of business that can succeed with LinkedIn ads Companies to model

Marketing Strategies Revealed in this Episode: What is influencer marketing How to find influencers How to track referrals from influencers The best social networks for influencer success

Marketing Strategies Revealed in this Episode: A content strategy anyone can follow Affordable content creation techniques Advanced content creation and marketing strategies Content creation with respect to Google

Marketing Strategies Revealed in this Episode: Why are memorable domains effective Strategies to find memorable domains Future of new domain extensions New Domain extensions

Marketing Strategies Revealed in this Episode: What is pageview journalism? How newsrooms work these days versus the good old days How does a business get reporters and bloggers to cover them What's the easiest way to get quoted?

Marketing Strategies Revealed in this Episode: What exactly is Content Gap Analysis & Topic creation for Content Marketing Content creation options In house content creation vs. Outsourcing Content updating schedule

Marketing Strategies Revealed in this Episode: Definition of branding The most important marketing strategies for ecommerce businesses Creating a branding and marketing plan Modeling successful companies

Marketing Strategies Revealed in this Episode: Preparing a video marketing campaign What types of businesses benefit from video marketing Elements of unforgettable videos What social media platforms lend well to video

Marketing Strategies Revealed in this Episode: Reaching more people by managing site bugs. Common bugs that affect sales Eliminating bugs in marketing verbiage Quick fixes to solve common bugs

Marketing Strategies Revealed in this Episode: What is Drop Shipping? Google Product Listing Ads How to take advantage of Google PLAs Are Google PLAs good for low ticket items?

Marketing Strategies Revealed in this Episode: Why is email marketing important on Black Friday Pre-promotion of black Friday deals Frequency of sending emails Recommended email tools

Marketing Strategies Revealed in this Episode: What is A/B testing Analyzing and optimizing based on results Optimizing mobile conversions How to improve conversion rates

Marketing Strategies Revealed in this Episode: How to approach Strategies for engaging influencers Affordable PR tips Tools for PR and influencer engagement

Marketing Strategies Revealed in this Episode: How to determine the LTV of your customers Forming long term relationships with customers Adding subscription services Coming up with complimentary products and services

Marketing Strategies Revealed in this Episode: Inventory management across all platforms Maximizing profit by negotiating net 30 and net 60 terms Paying suppliers with credit cards Creative ways to get suppliers to trust you

Marketing Strategies Revealed in this Episode: How to create a sales funnel Improving Amazon search results The threat of amazon manufactured products Multi-channel ecommerce

Marketing Strategies Revealed in this Episode: Increasing customer life through adding value Customer retention tools Determining customer lifetime value The best customer retention strategy

Marketing Strategies Revealed in this Episode: Scaling for an international audience How to internationalize your website Common mistakes when going international Adjusting messaging based on your targeted demographics

Marketing Strategies Revealed in this Episode: General rules of thumbs when creating descriptions Giving value to the shopper Finding unique content for hundreds of products When to engage a copywriter

Marketing Strategies Revealed in this Episode: Creating a link building flow Defining your teams goals Performing a website audit 301 redirects on low performing pages

Marketing Strategies Revealed in this Episode: Mobile apps for certain businesses Monetization in mobile apps The promotion of a mobile app Creating an effective strategy

Marketing Strategies Revealed in this Episode: How to add the Amazon sales channel Considering other retail sales channels Tools to manage multi-channel fulfillment and inventory Setting up the multi-channel eCommerce infrastructure

Marketing Strategies Revealed in this Episode: Creating a responsive site Updating graphics and fonts Analyzing on different devices Optimizing layout and design

Marketing Strategies Revealed in this Episode: Getting started on Amazon Optimizing product details, descriptions and images The win-win with Amazon Products that are ripe for Amazon

Marketing Strategies Revealed in this Episode: Optimizing common emails like order receipt and password reset Adding branding marketing and content to transactional emails Optimizing post purchase emails Post shopping discount thank you emails

Marketing Strategies Revealed in this Episode: Top marketing plugins Setup and integration of plugins The top ecommerce platforms that work well with plugins Security issues with plugins

Marketing Strategies Revealed in this Episode: Personalizing your about us page Become transparent to customers Highlight successful customers and tell their story Putting a face on your brand

Marketing Strategies Revealed in this Episode: Streamlining checkout process Improving page load speed Adding clear call to actions Improving customer service by adding live chat

Marketing Strategies Revealed in this Episode: Strategies for picking unique domains Using domains for promotional campaigns Large brands using innovative domains The benefits in using unique domains

Marketing Strategies Revealed in this Episode: How B2B businesses attract new customers Shopping cart solutions for B2B businesses Which large companies can smaller companies use as a model The B2B checkout process

Marketing Strategies Revealed in this Episode: Conversion rate optimization improvements Mobile conversion optimization Design mistakes How to endure in ecommerce

Marketing Strategies Revealed in this Episode: The best topics for eCommerce webinars Using private webinars as focus groups The benefits of webinars Using custom graphics and pop-ups like hello bars to promote on-site

Marketing Strategies Revealed in this Episode: Facilitating two way communications without being too aggressive The best platforms that lend well to organically growing a connected community The next gen messaging platforms The future of community building and messaging

Marketing Strategies Revealed in this Episode: The tasks that virtual assistants can do Finding the right virtual assistant The challenges with hiring a virtual assistant The future of hiring virtual assistants

Marketing Strategies Revealed in this Episode: How an Ecommerce Business Gets Started with Facebook Ads The Best Creatives to Use for Your Facebook Ads What Is the Best Audience to Target How to Maximize Your ROI

Marketing Strategies Revealed in this Episode: Getting specific customer feedback from specific pages of your site Conversion rate optimization Customizing Offer Messaging Using Machine learning to customize ads