CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue16 Media & CBNation.co

Gresham Harkless discusses the importance of creating a business model that is not overly reliant on specific individuals. This approach ensures sustainability and scalability. He highlights the significance of maintaining high ethical standards, knowing the inventory, and understanding potential candidates thoroughly. Gresham realizes the need to manage his focus and recalibrate his approach to ensure things are in place and he’s not overwhelmed. He reflects on how franchises are built by entrepreneurs with a vision, and while they are meant to be more systematized and operationally efficient, they still require continuous learning and adaptability. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Gresham Harkless emphasizes the value of taking on responsibilities remaining true to one's duties and being brave and accountable. He discusses that one must be mindful of where they invest their energy to avoid burnout and ensure they stay focused on what matters. Gresham advocates for taking time to rest and recharge, emphasizing that rest is as important as hard work. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this special episode, Gresham Harkless emphasizes the significance of experimentation in business, particularly in the early stages. He discusses how trying different strategies, testing ideas, and being open to trial and error can lead to finding the right approach. Gresham highlights the value of A/B testing — comparing two variations of a strategy or offer to see which performs better. He explains the importance of tracking data such as impressions, clicks, conversions, and other key performance indicators (KPIs). Moreover, he believes business owners should create space to experiment, which fosters innovation and growth. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, Eric Malka, co-founder and former CEO of The Art of Shaving. Eric shares insights from his entrepreneurial journey, including the challenges and successes he faced in building a luxury men's grooming brand. He Emphasizes the importance of prudence and taking time to build a solid foundation for business. He discusses the importance of creativity which is more valuable than resources; limitations can drive innovation, the value of learning from failures, and the critical role of health in entrepreneurship. Website: www.ericmalka.com LinkedIn: eric-malka Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Ashlan Glazier-Anderson is the founder and CEO of AshbeanPDX Marketing, a digital marketing and strategic communications agency that works with small businesses and nonprofits. Ashlan is a professional Certified Marketer and Certified Digital Marketing professional with over 17 years of experience working in advertising agencies, corporate, retail, and national nonprofits. Ashlan serves as a leadership advisor for the American Marketing Association and as the Board Secretary for the People's Nonprofit Accelerator. She focuses on nonprofits and small businesses, often helping organizations without dedicated marketing teams by being that department and voice. Her approach is collaborative, always explaining the rationale behind strategies and backing decisions with data. She uses a color-coded calendar and a remarkable tablet to organize her day, prioritize tasks, and stay on track. Ashlan advocates business owners to invest time early in creating SOPs and documentation for all key tasks. She discusses the importance of aligning personal values with business clients, choosing to work with organizations she believes in. Website: AshbeanPDX Marketing LinkedIn: Ashlan Glazier-Anderson Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Jeff Butler is a speaker, author, and passionate millennial who helps organizations improve their relationships with Millennial employees. Jeff has worked with top companies like Amazon and Google, and his unique insights on millennials come from his personal experience as one, rather than just theoretical knowledge. Jeff also started a consulting side to scale the business, where he trains others to provide consulting services to companies, which helps expand his reach. He emphasizes reinvesting profits into the business rather than indulging in personal luxuries, building a frugal, focused, and sustainable business model. Jeff recommends doing the little things right over time to build a business, rather than trying to create something fancy or complex from the start. Website: Jeff Butler LinkedIn: Jeff Butler Previous Episode: iam194-speaker-and-author-helps-organizations-retain-and-keep-millennial-employees-engaged Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Sara Lingenfelter is the founder and owner of Virtual Biz Partner, a closed team that provides business management for online business entrepreneurs and owners worldwide. Sara has a proven track record of managing and growing businesses while simplifying strategies, systems, and technology. She’s also dedicated to providing work-from-home opportunities to women through an accessible online educational course that teaches them how to get started as a virtual assistant. Sara’s approach is to customize solutions for each client, rather than applying a one-size-fits-all strategy. Sara advocates entrepreneurs to trust their instincts and not simply follow what others have done to achieve success. She emphasizes the importance of autonomy in running a business and making choices that work for you. Website: Virtual Biz Partner LinkedIn: Sara Lingenfelter Facebook: Virtual Biz Partner By Sara Lingenfelter Previous Episode: iam193-founder-and-owner-provides-business-management-for-online-business-owners Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Gresham Harkless emphasizes the importance of this training, noting that it provides a solid foundation for anyone looking to enter the franchise world. He describes the Live Week training as an intensive experience, with 8-hour days dedicated to learning the ins and outs of being a franchise broker. This rigorous training underscores the importance of work ethic and dispels the misconception of overnight success. Gresham highlights the importance of laying the groundwork for success and being prepared for the challenges that come with it. He explains that people often underestimate the value of the time and experience it takes to achieve quick results. Gresham advocates for a mentality of continuous improvement, getting "1% better every day." Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this special episode, Gresham Harkless emphasizes that even if you haven't closed a deal or achieved a big success, it's important to celebrate each step of progress. He reflects on how easy it is to focus on what's not working and forget to acknowledge the small victories, which are key to long-term success. Gresham introduces the concept of "planned advances" in business, which involves making strategic moves even when everything isn’t perfect. He also mentions the importance of "filling your cup"—ensuring you have the energy and resources to continue pursuing your goals. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this special episode, one of the most significant takeaways from Gresham’s journey is the misconception that success is a straight path. He emphasizes that persistence and resilience are crucial for any entrepreneur, the road to success is filled with highs and lows, and it's essential to keep pushing forward, even when things get tough. Gresham reflects on how failures and setbacks — such as a no-show during scheduled meetings are part of the process. Regardless of not being in the ideal environment or mindset, Gresham was able to approach the conversation naturally, without the pressure of trying to be perfect, which he believes contributed to the success of the call. Gresham shares an important lesson about sales and business calls. He notes that, through training and learning, many people want to get everything "perfect" and follow the right steps, but the core of success lies in simply having conversations. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Teresa de Grosbois is a globally recognized authority on influence and leadership, and the founder of Vista Mundo, a retreat center in Costa Rica. Teresa is also a four-time international bestselling author and focuses on conscious leadership, personal growth, and empowering others to lead with influence. Teresa discusses her creation of Vista Mundo, an eco-sustainable community in Costa Rica - the retreat center serves as a hub for people seeking to reconnect with nature, practice sustainable living, and explore leadership. She emphasizes that the community is a collaboration of visionaries, each contributing their dreams to shape the ideal space of conscious living. She highlights how living and working with such a supportive and dynamic community has enriched her growth. Teresa shares a practical hack for entrepreneurs: the power of taking a moment to breathe and calm your mind. Furthermore, she discusses how meditation and quieting the fear-driven, primitive brain can help entrepreneurs trust their inner wisdom and make better decisions. Website: Vista Mundo Retreat Linkedin: Teresa de Grosbois Previous Episode: iam557-best-selling-author-teaches-marketing-courses Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, Grace Quantock discusses various topics related to health, wellness, and entrepreneurship. Grace emphasizes the importance of daily listening sessions for preparing for appointments, regulating the nervous system, advocating for oneself, and addressing symptoms. She highlights the need to support individuals living with pain, illness, and trauma without causing disembodiment, burnout, or blame. Grace shares her journey into entrepreneurship, which began due to her illness and disability, necessitating flexible work. She discusses her experience navigating complex medical systems and transitioning from personal advocacy to wider community support. Grace runs Onwards Together therapy, offering psychotherapeutic counseling and coaching for complex trauma, as well as creative therapeutic journaling workshops and a program called Refuel and Resource for medical and wellness trauma. Grace emphasizes the importance of recognizing systemic issues and personal context in managing health and success, advising that success comes from creating one's own path rather than following others' systems. Website: gracequantock.com Book: www.livingwellwithchronicillnessbook.co.uk/book IG: grace_quantock Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Art Giser is the creator of Energetic NLP. He is an internationally renowned NLP trainer, intuitive, and healer. Art's unique and diverse background includes NLP, spirituality, coaching, transformative and healing energy work, and intuition development. He also manages a medical research lab for the University of California, San Francisco, and works with Fortune 100 companies to develop exceptional leaders in teams. Art Giser discusses the impact of mindset on success, failure, and mediocrity, emphasizing the importance of changing old programming and adopting new thinking and emotional skills. In addition, Art explains the importance of stepping into the CEO role by taking a broader, strategic view of one's business and managing it from a high-level perspective. Website: Energetic NLP LinkedIn: Art Giser Previous Episode: iam191-nlp-trainer-helps-clients-be-happier-grow-and-evolve-spiritually-and-personally Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Jennifer Stewart has been empowering clients with technology since 2011, focusing on reducing frustration with computers, organizing digital systems, and teaching Microsoft programs. She is also the immediate past president of the St. Louis chapter of the National Association of Productivity and Organizing Professionals. After coaching and refining her approach, she pivoted to business productivity and technology organization, leading to the founding of Gateway Organizers in 2016. Jennifer emphasizes her unique ability to help clients who are overwhelmed by technology, providing patient guidance to make their digital systems more manageable and efficient. Jennifer recommends using Slack to reduce internal emails and organize communication, along with time blocking and using a timer to prioritize tasks. Jennifer shares her experience of managing all aspects of the business and making strategic decisions with her business partner, highlighting values like family and freedom. Website: Gateway Productivity LinkedIn: Jennifer C. Stewart Previous Episode: iam208-industry-leader-helps-overwhelmed-clients-take-control-of-their-productivity Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this special episode, Gresham Harkless emphasizes the importance of finding a brand that aligns with a potential franchisee’s skills, especially marketing executives, and asks about opportunities to implement independent marketing strategies. Gresham discusses the challenges of understanding which candidates fit for specific brands, referencing a conversation with a brand founder who sought highly committed, "all-in" candidates rather than those looking for semi-absentee models. He mentions the format of the conference which includes speed round sessions and keynote speeches that provide valuable insights into the brand's strengths and weaknesses. He highlights the importance of leveraging external resources, such as associations or consultants, to reduce the burden of starting and running a business. Moreover, Gresham emphasizes the importance of finding ways to ease the load through support systems or learning shortcuts. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this special episode, Gresham Harkless emphasizes the importance of being unique and running one's race. In the competitive world of franchising, standing out and staying true to your vision is crucial. This advice is not just applicable to franchising but to any entrepreneurial endeavor. On day 15 of the Franchise Brokers Conference, he shares valuable insights on starting the business by highlighting the connection with franchise brokers as a critical step in the journey. He points out the concept of "coopetition" – a blend of cooperation and competition and the importance of leaning into one's strengths. Furthermore, Gresham focuses on specific segments and brands that can make a significant difference in the success of a franchise. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this special episode, Gresh discusses day 11 of the Franchise Broker journey, highlighting the importance of understanding personal energy levels and managing commitments. Using a jungle gym analogy, he emphasizes embracing change and discomfort in new ventures, comparing it to a baby giraffe learning to walk. Gresh underscores the importance of embracing mistakes, prioritizing, and protecting time and energy. And advise writing down responsibilities to manage overwhelm and stay present, noting that sometimes it’s necessary to eliminate tasks to focus on what’s essential. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise/ Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today! Transcription: The full transcription is only available to CBNation Library Members. Sign up today!

Asmâa Methqal is a renowned global business consultant and strategic leadership facilitator who empowers leaders and businesses to unlock their potential and balance wealth and gender equality. Asmâa combines business strategy with emotional intelligence, body movement, and intuition. She uses group coaching and community-based learning to maximize collective wisdom, pushing clients to move beyond their comfort zones and confront their ego-driven actions. Asmâa recommends incorporating music and movement into the start of the day to connect with the body and elevate mood. She also emphasizes the impact of personal energy on others - by amplifying their energy, leaders can create astounding outcomes and inspire those around them. LinkedIn: Asmâa Methqal Website: Fire and Flow with Asmâa Instagram: iamasmaa Previous Episode: iam612-educator-harnesses-teams-collective-strengths Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Peter Murphy Lewis is a fractional Chief Marketing Officer (CMO) with expertise in various industries, including travel, software, and media. Peter discusses how his business evolved, transitioning from a focus on strategy to a full-service marketing agency with a team of 15. He emphasizes that CEOs often need support in defining the right marketing strategy before diving into execution. Peter shares his honest marketing approach, acknowledging when something isn't working and being transparent about his plans. He explains the value of creating a strong culture with global talent, which can help scale a business while being more cost-effective. LinkedIn: Peter Murphy Lewis Website: GrowthMentor Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Noelle McKenzie is the CEO and co-founder of Leading Edge Personal Trainers, which helps clients transform their fitness through a mind-body approach. Noelle developed a passion for personal training after rising from a walk-on athlete to a Division 1 track and field athlete. Noelle emphasizes the importance of focusing on quality over quantity, targeting higher-level clientele, and maintaining a high retention rate with a loyal client base. She also mentioned the importance of having a long-term game plan and understanding that failure is part of the process. In addition, Noelle advocates for future business owners to embrace failure and change their approach when something isn’t working. Website: Leading Edge Personal Trainers Instagram: bodybynoelle Previous Episode: iam185-personal-trainer-helps-clients-embody-fitness-as-a-lifestyle Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Paul Jarvis is a seasoned writer and designer with over two decades of experience. He is the author of "Company of One," and has worked with high-profile clients like Steve Nash, Shaquille O'Neal, Microsoft, and Mercedes Benz. Paul transitioned into creating products, including books and software like Fathom, an analytics tool that respects user privacy. He emphasizes the importance of creating a trustworthy product through high quality and customer engagement. Paul focuses on customer retention over acquisition with his customers purchasing multiple products. Paul highlights that business success should lead to personal freedom rather than growth for its own sake. Website: Paul Jarvis - Fathom Analytics Newsletter: The Sunday Dispatches Previous Episode: iam186-writer-author-and-podcast-host-creates-products-to-help-other-creators-and-ceos Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this special episode of the I Am CEO podcast, Gresh introduces the journey of starting the Bluestar franchise and announces the launch of a new sub-site within CBNation called Franchise CEO. Inspired by the founder of the Franchise Brokers Association, Gresh aims to document this journey to assist those starting franchises or any business. He shares snippets from the initial videos and encourages subscribing to their YouTube channel. Gresh emphasizes the importance of uniqueness and running one's own race. He discusses the experiences on day eight of starting the Bluestar franchise, highlighting the excitement and challenges faced. Gresh stresses the importance of staying present, documenting the behind-the-scenes process, and focusing on daily wins. Despite slow progress and no sales yet, remains persistent, balancing multiple businesses and using the 12-week year concept to stay focused. He emphasizes the need for experimenting, testing, and adjusting strategies, and the significance of consistent effort in achieving success. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise/ Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this special episode, Gresh introduces the journey of starting the Bluestar franchise and highlights the Franchise CEO sub-site within CB Nation. He shares valuable insights from his training with the Franchise Brokers Association (FBA) founder, emphasizing the importance of documenting the journey for aspiring franchisees or business starters. Gresh encourages builders to keep building and be their unique selves. He stresses the need to create space for new ventures and be realistic about fitting them in, emphasizing discipline and intentionality in managing time and tasks. Gresh also mentions implementing the Entrepreneurial Operating System (EOS) in their digital marketing business for long-term improvements, concluding with the acknowledgment of ongoing efforts and the importance of continual improvement. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise/ Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this special episode, Gresham Harkless reflects on the importance of learning about franchise brands and connecting with people in the industry, including ResiBrands. He discusses a niche within the franchise space—helping businesses turn into franchises, focusing on unique execution rather than innovative products. He emphasizes how businesses can succeed by uniquely executing ideas, even if the core product or service isn’t novel. Gresham highlights resilience as a crucial trait for entrepreneurs, referencing a recent podcast interview discussing the importance of "grit." Furthermore, Gresham advocates that others stay focused on their purpose (the "why") rather than becoming too attached to a specific approach (the "how"), as the path to success can evolve. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise/ Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Christie Lawler is the founder and owner of CJL Consulting, a beverage marketing agency, and the WITI Group, a nonprofit female leadership in the food and beverage industry. She is also the host of the Lawler Out Loud Mixing Up the Mainstream Podcast and an advocate on several industry boards. Christie is recognized for her leadership, including being named "Innovator of the Year" (2022) and "Most Influential Beverage Strategist" (2021). Christie discusses the emotional and relational benefits of the initiative, the challenges faced during conferences, and the importance of resilience and problem-solving. Moreover, she emphasizes persistence and never misses deadlines, describing herself as a realistic optimist. Website: CJL Consulting LinkedIn: Christie Lawler Previous Episode: iam823-founder-supports-national-hospitality-industry-and-future-female-leaders Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Catrina is the CEO and founder of Pure Skin Repair, a black woman-owned natural handcrafted skincare line. Her skincare journey began in 2015 when she created a natural moisturizer for her daughter's eczema, which quickly grew into a thriving business recognized for its plant-based, cruelty-free products. Catrina is recognized by the Goldman Sachs One Million Black Women in Business Initiative. She emphasizes self-love and acceptance, encouraging others to embrace their flaws and celebrate their uniqueness. Catrina strongly advocates for ongoing education, attending webinars, and conferences, and learning from various fields. Catrina mentors small black-owned businesses promotes self-love and community impact, and advises others facing similar challenges to acknowledge their struggles, stay strong, and recognize the lessons in difficult times. Website: Pure Skin Repair LinkedIn: Catrina Jackson Instagram: @pureskinrepair.1 Facebook: Pure Skin Repair Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Calvin Dark has built his reputation as a creative branding, media, and communications professional for diverse clients and partners. In 2014, Calvin co-founded RC Communications to help clients find their voice to tell complex stories. Throughout his career, Calvin held several leadership roles where he advised embassies, international organizations, foundations, and multinational corporations on their strategic communication, public affairs, and media outreach. Calvin appears regularly in US and international media as a commentator and analyst on foreign affairs, US politics, and current events. Calvin emphasizes the importance of passion and personal investment in their work, which allows the firm to offer a tailored approach to each client. He discusses the challenges of balancing client perceptions with their broad range of services. Calvin shares his morning routine and explains the significance of having a routine and staying focused on long-term goals. Website: RC Communications DC LinkedIn: Calvin Dark Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Mike Wittenstein is the CEO of Story Miners, a pioneer in customer experience design, and the founder of Galileo, a digital agency, and Storyminers, a customer experience consultancy, after working at IBM. Mike emphasizes the importance of agility and customer outcomes in business success, drawing from his early leadership experiences and systems thinking learned at IBM. Story Miners helps clients articulate their visions through compelling stories, making ideas more engaging and actionable. He also discusses the importance of brand values and transparency in attracting customers. He emphasizes that a brand is only as good as the customer's experience and advises focusing on front-line customer interactions. The conversation highlights the importance of understanding customer reactions to anticipate their needs and designing cost-effectively. Website: StoryMiners LinkedIn: Mike Wittenstein Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Gresham began with a blog called Hearpreneur, focusing on content for entrepreneurs. Over time, he realized that entrepreneurs were more interested in actionable advice than just stories. This led him to create CEO Blog Nation and expand into podcasts, videos, and blogs. He emphasizes the importance of having a business that supports the podcast, as many podcasters struggle when their shows' constraints generate income. Gresham shares that podcasters can generate income through affiliate marketing, e-commerce, or a service-based business. Gresham does not believe you need to be an expert in the niche you're podcasting about. Instead, you can focus on creating a platform and inviting experts onto your show to share their insights. He motivates podcasters to focus on their unique voice, rather than trying to imitate others, as authentic content will naturally stand out. In addition, Gresham inspires others to embrace the journey and the mistakes along the way, as they are part of the learning process. Episode Link: Rogier Giersthove Podcast Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Gresham describes his businesses as largely virtual but with significant face-to-face networking before COVID-19. He emphasizes how this personal connection was vital for educating potential clients, especially those unfamiliar with digital marketing. Gresham shares how the pandemic forced him to adapt more to virtual environments. Although he was already working remotely, the surge in people using platforms like Zoom presented new challenges. Gresham anticipates that the changes in how businesses operate, particularly the shift toward digital tools, will likely be permanent. He highlights that while many talk about returning to "normal," the future will likely see a "new normal" with a stronger emphasis on digital platforms. The habits formed during the pandemic—like remote meetings and virtual work—will likely persist. Gresham is hopeful about the opportunities the digital shift will create for entrepreneurs and business owners, particularly in reaching broader audiences through online platforms. Episode Link: David Delevante Podcast Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Gresham Harkless believes that the secret to happiness is different for everyone. While money and material things are essential to some extent, pursuing happiness has less to do with money and more with personal connections and meaningful work. Gresham perceives someone more committed to the business could improve control and productivity. He utilizes technology to stay efficient, relying on tools like Basecamp for project management, and emphasizes time management and prioritizing essential tasks. Gresham started his business through BNI (Business Network International) and still values the relationship-building aspect of networking. He discusses the importance of knowing your target market and selecting the right platforms based on your goals. Gresham shares his experience with hiring through platforms like Upwork. He advocates bringing people on board before you need them, allowing you to refine your leadership skills and make better hiring decisions. Podcast Link: Send it Rising Internet Marketing Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Fletcher Wimbush is the CEO of Discovered Performance Hiring Software, who has extensive experience in hiring practices and decades of experience tackling hiring challenges, including reference checking, aptitude assessments, and AI-driven talent selection. Fletcher's system has helped over 2,000 companies and led to multi-million-dollar results in the hiring process. Fletcher discusses that hiring the right people is the foundation of good leadership. This concept has driven much of his career and leadership philosophy. He emphasizes the need for leaders to focus on people selection to build great teams, even in the early stages of entrepreneurship when resources are limited. Fletcher also mentions the importance of understanding the differences between an entrepreneur, a manager, and a technician. Fletcher advocates mastering tasks before delegating them and creating frameworks, systems, and processes to delegate. In addition, he emphasizes the importance of becoming an entrepreneurial leader who shifts from managing day-to-day tasks to leading with vision and strategy. LinkedIn: Fletcher Wimbush Website: Fletcher Wimbush Previous Episode Link: iam780-ceo-helps-in-talent-search-and-assessment iam1434-ceo-helps-hr-leaders-get-the-right-people Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Mark Anderson is a retired special agent and former instructor at the Inspector General Criminal Investigator Academy. He is an expert in interviewing and investigative techniques. Mark is the Director of Training and Development at Anderson Investigative Associates. He has worked with the FBI, NRC, and the New York State Office of the Inspector General. Mark Anderson shares his extensive background in interviewing and training, emphasizing the significance of listening skills in communication and relationships. Mark discusses updating his curriculum with the latest interviewing research and explains his process for identifying client needs in interview training. Mark shares his habit of reviewing current research to stay effective in training and offers advice on understanding others and focusing on people over the business. He highlights the importance of caring for the people who matter most and staying safe in professional and personal life. Website: Anderson Investigate Associates LinkedIn: Mark A. Anderson Previous Episode Link: iam255-investigator-develops-programs-to-address-effective-interviewing-and-investigations Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Cayla Craft, the host of the Mommy Millionaire Podcast, is a self-made millionaire, bestselling author, and lifestyle entrepreneur. Cayla discovered network marketing and fell in love with health and wellness supplements. By age 31, she had four companies and had shifted from nursing to entrepreneurship, with three kids at the time. She emphasized that "you get what you tolerate," which motivated her to pursue a new career path and build her own business. In 2019, she launched a mastermind group for ambitious women, which, despite the name "Mommy Millionaire," also includes women without children. Cayla emphasizes the importance of collaboration and being part of a strong network in accelerating business growth. Kayla highlights the importance of consistency in business - small, everyday actions add up over time and lead to long-term success. Website: Cayla Craft Instagram: cayla.craft YouTube: Cayla Craft Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Judy Schramm founded ProResource, a social media agency dedicated to helping CEOs enhance their online presence and achieve their business goals through effective personal branding. Judy discusses how ProResource is her fourth business and how it evolved from a marketing and PR firm. ProResource helps CEOs establish a strong personal presence on social media, particularly LinkedIn. Judy emphasizes that LinkedIn is a vital tool for executives that helps CEOs streamline their social media activity to achieve a valuable impact with minimal time spent. She shares that worrying about potential problems wastes energy and that it’s important to trust the process and enjoy the entrepreneurship journey. Moreover, Judy advocates following key individuals, companies, and topics on LinkedIn to ensure your news feed is filled with relevant updates. Website: ProResource LinkedIn: Judy Schramm Previous Episode: iam178-ceo-helps-entrepreneurs-create-strong-personal-presence-online Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Gresham discusses how stepping away from your business—whether for vacation or other reasons—can be a sign of a healthy business. He shares his experiences shaped his entrepreneurial spirit and desire to connect with others. Gresham discusses the importance of building a media presence in today’s business world, stating that every entrepreneur is essentially in the media business. He emphasizes that entrepreneurs should not try to be everywhere, but focus on strategic, targeted approaches that help them connect with their ideal clients. The conversation highlights the value of joining groups like the I AM The Brand Business Accelerator to learn from others, ask questions, and find mentorship and accountability. Podcast Link: WellNest Global Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Gresham Harkless discusses the importance of knowing your target market, their evolving needs, and outlines key questions that define business success and resource allocation. He emphasizes the importance of market research, understanding ideal clients, and explores strategies for creating content that resonates with your audience. In addition, he highlights the importance of focusing on one or two platforms for effective content delivery and highlights the significance of authenticity in engaging with your audience. Podcast Link: Mission Matters Marketing with Adam Torres Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this special episode, Gresham Harkless emphasizes the importance of providing value in cold outreach, similar to a social media strategy. Gresham discusses the need to understand the target audience deeply: "What keeps them up at night?" This understanding helps ensure that outreach is relevant and helpful, which leads to a win-win situation. He highlights that businesses often resist change, sticking to what’s familiar, even when it’s clear that new methods can bring more success. He also points out that many businesses fail because they focus too much on the "how" and not enough on the strategy behind their marketing. Gresham emphasizes that it requires consistent strategy, quality content, and proper integration of branding and marketing tactics to be successful. Gresham Harkless explains that SEO isn’t just about keywords and backlinks; it’s about user experience. Furthermore, he highlights that businesses need to create a seamless, positive experience for users, as this is a fundamental part of SEO. Podcast Link: The Lead Machine Growth Show Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Sean Douglas is a former U.S. Air Force member, three-time TEDx speaker, and an expert in resilience, leadership, and business positioning. Sean is also the host of two podcasts (Create, Launch, Monetize, and From No Worth to Self Worth) and a two-time bestselling author. He is also working on establishing an equine therapy ranch for veterans suffering from PTSD and anxiety in Michigan, a project driven by his desire to give back to fellow veterans. Sean emphasizes the responsibility of creators to provide value through media platforms, not just for self-promotion but to spotlight the achievements of others and contribute to the betterment of the world. Sean shares a key piece of advice: fail forward. It's crucial to be comfortable with failure and to keep growing from experiences. He also recommends embracing discomfort to reach new heights. Website: The Success Corps LinkedIn: Sean Douglas - Instagram: @thesuccesscorps Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Marielle Chartier Hénault is the founder of Aqua Mermaid, which offers unique mermaid swimming experiences in the U.S. and Canada. Inspired by a mermaid school in Germany, she started her own after realizing public interest. Marielle discusses the growth of her business from a single school to multiple locations and product offerings, including adaptations during COVID-19. She emphasizes the importance of tolerating risk when starting a business. Despite skepticism from others about the viability of her business, Marielle stayed confident in the niche market for mermaid performers. Marielle highlights the importance of keeping track of finances, particularly understanding where money comes and goes. Website: AquaMermaid LinkedIn: Marielle Chartier Hénault Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Ishveen Anand is the CEO and founder of OpenSponsorship, a platform that connects brands with athletes in the $140 billion sponsorship industry. Ishveen shares her journey into sports sponsorship, which began when she became a sports agent in 2009. She recognized the challenges in securing sponsorship deals and was inspired to create a more efficient and accessible solution through technology. OpenSponsorship uses IBM's Watson AI to facilitate connections between brands and athletes, prioritizing genuine interests rather than just financial incentives. Ishveen emphasizes the importance of understanding what athletes are passionate about in promoting authentic partnerships and shifting away from traditional sponsorship approaches. Ishveen shares advice on acquiring strategies and productivity tools for business owners and reflects on the importance of being aggressive and adapting quickly in business. Website: OpenSponsorship Previous Episode: iam177-ceo-and-founder-breaks-down-barriers-in-sponsorship-process Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Zach Messler is a product marketing expert focused on helping businesses adapt their messaging to resonate with modern consumers. Zach has 20 years of experience in product marketing, particularly in tech, and specializes in translating technical concepts for non-technical audiences. He started his business after realizing that traditional marketing methods were no longer effective and wanted to help more people beyond his previous role. His passion for product marketing energizes his clients and makes the process of developing their messaging more engaging and effective. Zach shares a strategy he calls "CPR" (Create, Publish, Repeat) to encourage consistent content creation. He emphasizes the importance of having a purpose behind the content and to keep creating even when it feels slow. The conversation highlights the importance of being clear and straightforward in communication. Website: Zach Messler LinkedIn: Zach Messler Previous Episode: iam171-entrepreneurs-helps-companies-evolve-their-message-for-bigger-impact Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Gresham Harkless shares his reflections about the timing of his business decisions, which were influenced by significant life changes, and decided to take the leap into franchising. He discusses the importance of faith and believing that things will work out when starting a new venture. Gresham mentions that opportunities often come from within your network, and entrepreneurs should make their businesses known to family, friends, and acquaintances. Gresham also discusses using a CRM (HubSpot, branded as "Boss" for franchise brokers) to manage leads and track progress as part of the 8-step process in franchise brokerage. He shares how he managed the challenges with the help of his team, explaining the importance of having a supportive team to execute and support business ventures. Moreover, he highlights the importance of choosing foundational businesses to support multiple ventures, like digital marketing, which has served as the foundation for other businesses in his portfolio. Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Gresham Harkless discusses using the 12-week-year methodology to help him stay focused and execute effectively. This approach summarizes a year's goals into 12 weeks, fostering a sense of urgency and accountability. He shares that even when he doesn't hit every goal, the system helps him stay mindful of the activities that truly move the needle. Gresh considers the emotional challenges faced during the startup process, including personal losses. Gresham credits BNI (Business Network International) with helping him stay accountable and consistently present his business to others, which was crucial during the early stages of growing his digital marketing company. Gresham discusses the complexity of balancing a 9-to-5 job (or main business) with side projects like starting a franchise. In addition, he shares an important tip for networking in any organization—seek out people who are having the same kinds of conversations you're having. Blue Star Franchise: bluestarfranchise.com Browse the Franchise Inventory: bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

On this special episode, Gresham Harkless, the founder of Blue Star Franchise and Blue16 Media, shares an update about his ongoing franchise journey. He shares his experiences and lessons learned as a franchise broker and how this process relates to starting a new business. Gresham highlights the emotional roller-coaster in starting something new, including excitement, fear, and imposter syndrome. He explains that one of the biggest challenges he faced (and that others face when starting a business) is simply getting started and mentions that taking that first step is crucial, even though it might seem daunting. Gresham emphasizes the importance of consistent action and the ability to pivot when necessary. He discusses the concept of the “Minimum Viable Product” (MVP), drawing on lessons from the book The Lean Startup. Blue Star Franchise: bluestarfranchise.com Browse the Franchise Inventory: bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Ryn Gargulinski is an award-winning author, artist, and speaker dedicated to helping others live freely and joyfully. She founded the Sanctuary of the Wild Souls which aimed at guiding individuals to rise above mediocrity and reach higher states of consciousness. Ryn has written over ten books, including her memoir How to Get Through Hell on Earth Without Drinking a Keg or Kicking a Garden Gnome. Ryn emphasizes helping people reconnect with their true selves and break free from self-imposed limitations. She explains that her work is driven by personal experiences, and she channels insights from her spirit self when writing. Ryn also stresses the importance of establishing a sanctuary for the soul daily to set a positive tone. In addition, Ryn highlights the need to remain open to possibilities rather than being fixated on specific desires. LinkedIn: Ryn Gargulinski Website: Sanctuary of the Wild Souls Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Lauren Young Durbin, a career clarity coach, concentrates on helping mid-career women find fulfilling careers. Lauren's business, Tyche Coaching, is named after the Greek goddess of fortune and fate, aligning with her mission to empower women. She helps clients overcome the "wall of shoulds"—societal expectations about careers—to discover what they genuinely want. Lauren emphasizes the importance of practical and tactical planning, ensuring clients can pursue their dreams without jeopardizing their financial stability. Lauren highlights her ability to listen to both what is said and what is unsaid, allowing her to help clients uncover great insights. Furthermore, she points out that everyone has inherent greatness, and small accomplishments can lead to significant impact. LinkedIn: Lauren Young Durbin Esq. Website: Tyche Career Coaching Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, we have Jay Gibb founder and CEO of CloudSponge, a B2B SaaS company specializing in address book importing solutions. Jay started his career as a software engineer and later became a partner at a software development agency. He identified a gap in the market for a specific software tool that allows users to access their address books seamlessly while staying on a website, leading to the creation of CloudSponge 8 years ago. CloudSponge helps users easily access and share address book records from various platforms (like Google Contacts and Outlook) without leaving the website they are on. Jay discusses the benefits of hiring a podcast agent (Interview Valet) to manage outreach and scheduling, allowing him to focus on core business responsibilities. Jay shares that he believes in "firing himself" from roles as soon as he becomes proficient, allowing him to focus on strategic growth and hiring specialists for various tasks. Website: CloudSponge LinkedIn: Jay Gibb Previous Episode: iam170-founder-and-ceo-helps-entrepreneurs-build-the-right-products Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Oasis Day Spa, founded by Bruce Schoenberg in 1998, fosters a unified team mindset and provides top-notch services like massage therapy and skincare. He attributes the success of Oasis Day Spa to his dedicated team, highlighting that a strong workforce is essential for business longevity. Bruce emphasizes that a motivated and engaged staff enhances customer experience and satisfaction. Bruce highlights the value of seeking input from staff, vendors, and customers to improve services and adapt to market changes. Moreover, Bruce points out the need for integrity and clear communication with employees and customers. He believes trust is foundational for lasting success. Website: Oasis Day Spa LinkedIn: Bruce Schoenberg Facebook: Bruce Schoenberg Previous Episode: iam169-entrepreneur-runs-an-award-winning-spa-in-westchester-ny Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Gresham Harkless identifies the particular attributes of the ideal customer, including demographics, interests, and pain points. Gresham discusses the importance of answering three foundational questions and defining success for different businesses. The conversation highlights authenticity and transparency in content creation, encouraging individuals to be themselves and share their journey authentically for human connection. Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!