IAM2371 - Essential Success in Franchise Journey: Lead Generation

Gresham Harkless shares his journey from working in youth sports to founding a digital marketing business.   Gresham highlights that marketing, particularly lead generation, is essential to growing any business.   He discusses how he realized the potential of digital marketing and how it provided a foundational skill set that could lead to numerous other opportunities.   Gresham mentions the high cost of leads in his industry, indicating a gap in the market that presents an opportunity for innovation.   He encourages entrepreneurs to explore marketing and advertising to identify and exploit industry gaps.   He emphasizes that consistent content creation and strategic use of different platforms can help businesses better serve their clients and candidates.   Moreover, Gresham underscores the importance of understanding marketing fundamentals, especially in lead generation, to drive business success.

• Blue Star Franchise: http://bluestarfranchise.com
• Browse the Franchise Inventory: https://bluestarfranchise.com/franchise
• Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment
• Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co

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