Business Not As Usual with Megan Yelaney

🚀 What if your coaching business could replace your full-time income—without working 24/7? That's exactly what my client is on track to do by June and in today's episode, we're pulling back the curtain on the strategy, mindset shifts, and behind-the-scenes coaching that made it happen. Within four months of coaching she's matched her healthcare income for two months in a row, had her biggest launch yet, and (just casually 🤯) got accepted to speak at a huge event in Las Vegas this fall. But here's the thing—this didn't happen by accident. In this episode, we break down: ✔️Her targeted audience infusion plan The biggest shifts she made in her business to hit this milestone ✔️ Her signature framework revamp that doubled her client inquiries ✔️ My distinctive edge coaching process behind her breakthrough: record-breaking launch, viral growth, and a major speaking opportunity This isn't just a "rah-rah" success story—this is a masterclass in how to scale smarter. 📩 If you're ready to make your next launch the launch that changes everything, DM me "1:1" on Instagram (@meganyelaney) and let's chat about how coaching can help. Mary's Links: →Follow Mary on Instagram: https://www.instagram.com/marykatherynfitness/ →Get Mary's 12 Hr Shift Survival Guide: https://www.marykatherynfitness.com/12hoursurvivalguide Meg's Links/Biz Resources: →I have TWO 1-1 coaching spots opening on April 11th. DM me "COACHING" on Instagram to apply: https://www.instagram.com/meganyelaney/ →Join my private podcast, MomLife Unfiltered: Business in the Balance: https://meganyelaney.com/private-podcast →Craft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint

Becoming a mom completely rocked my sense of self. One minute I was running my business, hitting big numbers, sooo focused on the next goal, the next level, the next "thing", then all of a sudden I'm a mom and completely obsessed with my babies, almost forgetting the life I had prior. The journey back to business and balancing the two has not been easy, and the same goes for today's incredible guest, one of my mentors, Jess Glazer. We dive deep into the identity shift that happens when you're both a new mom and a business owner—how it shakes your confidence, changes your priorities, and forces you to redefine what success even looks like. But we're not just talking about the struggles. Jess also drops golden nuggets on 2025 social media trends that you need to know if you want to stay ahead in the online business game. (Hint: The way we've been marketing? Yeah, it's evolving fast.) What You'll Hear in This Episode: ✅ The unexpected ways motherhood messes with your identity as an entrepreneur ✅ How to embrace the messy middle instead of resisting it ✅ The mindset shift that made everything feel lighter for both of us ✅ Jess's top 2025 social media strategies (that most people aren't talking about yet!) ✅ How to run a business without being glued to Instagram 24/7 If you're a business owner navigating the wild ride of motherhood or just want to future-proof your marketing strategy, this episode is a must-listen. Biz Resources →Discover Jess' proven roadmap that thousands of coaches and course creators have used to build scalable 6-figure online businesses in her free event: DBE Live. Join here: https://www.jessglazer.com/dbelive-2025-p?affiliate=megany →Follow Jess on Instagram: https://www.instagram.com/iamjessicaderose/ My Biz Resources: →I have TWO 1-1 coaching spots opening on April 11th. DM me "COACHING" on Instagram to apply: https://www.instagram.com/meganyelaney/ →Join my private podcast, MomLife Unfiltered: Business in the Balance: https://meganyelaney.com/private-podcast →Craft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint

Ever feel like you're doing all the things—posting, engaging, tweaking your offer—but still not seeing the momentum you want? That was my client just a few months ago. Fast forward four months, and she's now: ✅ Landed a huge speaking gig ✅ Went viral (hello, massive visibility!) ✅ Signed two dream 1-1 clients in the last week ✅ Had her best launch yet in Feb So, what changed? Her confidence. But not just the "rah-rah motivational" kind—the deep, unshakable belief in her expertise that made her an obvious choice for her ideal clients. In this episode, I'm breaking down: 🔥 The mindset shift that skyrocketed her confidence (and how it led to real results) 🔥 Why she stopped only relying on social media—and how she put herself in rooms that changed everything 🔥 The key to standing out and making people say, "I need to work with HER" This isn't about "just post more" or "wait for clients to come to you." It's about playing bigger, thinking differently, and owning your authority in a way that attracts massive opportunities. 🎧 Hit play, and let's get you out of hiding and into your next level of success! Biz Resources →I have TWO 1-1 coaching spots opening on April 11th. DM me "COACHING" on Instagram to apply: https://www.instagram.com/meganyelaney/ →Ready to craft your Distinctive Edge and finally position yourself as the go-to expert in your niche? Join the Distinctive Edge Waitlist. Next cohort starts June 16th. Let's make your brand obsessable😎 https://meganyelaney.com/tde-waitlist →Craft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint

Buckle up baby, because this episode is going to rock you in the best way possible. If you are constantly refreshing your phone, always checking your DM's, looking to see if a client needs you even when it's past your allotted hours, you'll want to listen to this episode because you might be anxiously attached to your business. In this episode Sami, our expert for the week, shares how to spot the signs you're anxiously attached in your business and how to work through it. She also explains how being activated in relationships can really affect how you're showing up in business (even without you realizing it) aka your "business problem" might not actually BE a business problem. Samantha is a Certified Attachment Trauma Specialist, Relationship Coach, and founder of The Relationship Rehab. She helps individuals heal attachment wounds, build healthier relationships, and cultivate inner peace. Blending psychology with spirituality, her unique method has guided hundreds from sabotage to security in love. Originally from Wales, she has spent the past decade in Asia. When she's not coaching and teaching, you can find her trekking in the Himalayas or enjoying coffee and a good book in a local cafe in Thailand. Sami's Links →Follow Sami on Instagram: https://www.instagram.com/the.relationship.rehab/ →Take the Relationship Archetype Quiz here: https://relationshiprehab.mykajabi.com/archetype-quiz Biz Resources →Ready to craft your Distinctive Edge and finally position yourself as the go-to expert in your niche? DM me 'EDGE' on Instagram to apply. Let's make your brand obsessable😎 https://www.instagram.com/meganyelaney →Craft Your Business Origin Story with the Business Story Blue Print: https://meganyelaney.com/business-story-blueprint

Have you noticed your potential clients are more cautious than ever about investing in coaching or programs? You're not alone. In 2025, people are craving connection, reassurance, and proof that you can truly help them before making a decision. Buyers are SMART, savvy and have been burned a time or two, so they want to make sure they're spending their money wisely, which means we need to add back in that personal touch energy to walk them through step by step how our program can help them. In this episode, I share a simple yet powerful strategy that transformed two "I can't right now" followers into paying clients within days: personalized videos. You'll learn: Why traditional "sales tactics" aren't working like they used to. How adding just a few minutes of personal touch can make all the difference. The exact approach and messaging I used in these personalized videos to overcome hesitation and build trust. If you're ready to stop hearing "maybe next time" and start converting more leads by genuinely connecting, this episode is a must-listen! Biz Resources: →Ready to craft your Distinctive Edge and finally position yourself as the go-to expert in your niche? DM me 'EDGE' on Instagram to apply. ONLY A FEW SPOTS LEFT FOR MARCH 10TH START DATE! Let's make your brand obsessable😎 https://www.instagram.com/meganyelaney →Want to get my Free Framework Think Tank Session Recording? DM me "FRAMEWORK" on Instagram and I'll send it over. →Craft Your Business Origin Story to convert more clients with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint

Be honest… has someone ever asked for your website, and you awkwardly mumbled something about "working on it" or just sent them to your Instagram instead? 👀 I get it. Websites can feel like a whole thing—expensive, time-consuming, and straight-up overwhelming. And let's be real, you technically don't need a website to start signing clients. BUT… (big but incoming) There does come a point where not having a website is actually making it harder for people to trust you, book you, and see you as the expert you actually are. Enter Krissy and Claire of K & C Creative. After Krissy and Claire leveraged their website and automated funnel to enroll 4,000 people into their paid membership in just 4 months, they knew they could make an even greater impact by helping ambitious entrepreneurs get their businesses online—fast. These two sisters have cracked the code on making professional websites easy with their One-Page Website in a Day. In this episode, we talk about: ✨ Why delaying your website is actually costing you clients (and confidence). ✨ The One-Page Website in a Day method that gets you up and running fast. ✨ Why your website doesn't have to be fancy—just effective. ✨ How to skip the DIY struggle and finally have a site that feels pro. If you're done feeling like an imposter every time someone asks for your website, this episode is for you. K & C Creative Links: →Want to get your website up without the headache? Check out One-Page Website in a Day and use code Meg10 for 10% off: https://www.kandccreative.com/a/2148022291/GhkKiaZS →Get their Free Brand Guide & Website Mockup PDF: https://www.kandccreative.com/a/2148061239/GhkKiaZS →Follow K & C Creative on Instagram: https://www.instagram.com/kandc.creative/ Meg's Biz Resources: →Ready to craft your Distinctive Edge and finally position yourself as the go-to expert in your niche? DM me 'EDGE' on Instagram to apply. Let's make your brand obsessable😎 https://www.instagram.com/meganyelaney →Craft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint

Are you stuck wondering why your niche isn't helping you attract clients like it used to? You're doing all the right things—posting content, speaking to your ideal client, staying in your niche—and still… crickets. The truth is: niching down is no longer enough to stand out and scale your business in 2025. In this episode, I break down the key shift you need to make to become the ONLY choice in your space: developing a Distinctive Edge. This is more than just a niche—it's your signature combination of expertise, story, personality, and process that makes your brand unforgettable. You'll learn: ✨ Why niching can only take you so far in today's crowded online space. ✨ How your Distinctive Edge creates a "moat of protection" around your business, allowing you to thrive regardless of changing trends. ✨ How to identify and lean into your unique coaching method and messaging to attract premium clients. ✨ Real client stories showing the power of this framework (from ghosted to getting dream inquiries!). If you're tired of blending in and ready to build a brand that people can't stop thinking about, this episode is a must-listen! Biz Resources →Ready to craft your Distinctive Edge and finally position yourself as the go-to expert in your niche? DM me 'EDGE' on Instagram to apply. Let's make your brand obsessable😎 https://www.instagram.com/meganyelaney →Craft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint

Ready to stop relying on social media for all your client growth? It's time to leverage the power of virtual summits and build a flood of new leads—without the endless posting and algorithm games. In today's episode, we have the FABULOUS Marisa Corcoran sharing her 5-Day Signature Summit System. We go over… ☆How to choose a summit topic that rapidly grows your audience (500-2K+ new leads in WEEKS with them asking, "How can I work with you?") ☆ The 5 P Framework to create an event that showcases your genius and creates rockstar industry relationships. ☆ FUND a pay-it-forward legacy and tap into a modern philanthropy runway that uses your influence for GOOD. If you're tired of relying on your posts and stories as the only way to bring in clients, you will want to bookmark this episode AND check out Marisa's Copy Chat Summit happening now! Marisa's Links →Join The Copy Chat: https://thecopychat.com/ →Follow Marisa on Instagram: https://www.instagram.com/mtoni Biz Resources/Links →Ready to find your Distinctive Edge so you can stand out & scale your business in 2025? DM me "WAITLIST" to get info and first priority spot: https://www.instagram.com/meganyelaney →Craft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint

Ever catch yourself thinking, "What if I'm actually boring, and no one cares about what I have to say?" Trust me, you're not alone. In this episode, we're tackling that sneaky little voice in your head that tells you your content isn't interesting enough. Spoiler alert: It's a lie. You do have value, and your audience needs what you bring to the table. We'll dive into: Why your perceived "boringness" is actually a sign of overthinking. How to shift your focus from impressing to connecting. Practical ways to create magnetic content that speaks directly to your ideal client. Real-world examples of coaches who thought their stories weren't compelling—until they leaned into their unique edge. By the end of this episode, you'll have actionable strategies to embrace your voice, own your ideas, and stop hiding out of fear that your message isn't enough. (Because it is.) Biz Resources/Links →Ready to find your Distinctive Edge so you can stand out & scale your business in 2025? DM me "WAITLIST" to get info and first priority spot: https://www.instagram.com/meganyelaney →Craft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint

Your catalyst moment isn't just another part of your story—it's the moment that makes your audience feel seen, understood, and ready to take action. It's the turning point in your journey that mirrors exactly where your ideal clients are right now. In this episode, we'll dive deep into: What a catalyst moment is and why it's the key to creating an unforgettable business origin story. The simple exercise that will help you uncover your perfect catalyst moment. Real-life examples of how coaches are using their turning points to build trust and empathy with their audience. How to weave this moment into your content to inspire action and get clients applying for your coaching. Whether you're new to storytelling or looking to refine your message, this episode will guide you in crafting a narrative that connects on a whole new level. 🎧 Ready to pinpoint the story that gets your audience hooked? Tune in now! Biz Resources/Links →Download your FREE Business Story Blue Print: How to Attract Dream Clients With Your Unique Origin Story: https://meganyelaney.com/business-story-blueprint →Come say hi on Instagram: https://www.instagram.com/meganyelaney

Are you giving too much to your clients and seeing too little in return? Over-delivering might seem like the ultimate way to "wow" your clients, but it could be the very thing sabotaging your sales and burning you out. In this episode, we're breaking down why over-delivering often backfires, how to identify if you're stuck in this cycle, and what to do instead to create massive value without overextending yourself. Here's what we're covering: The sneaky ways over-delivering can hurt your business (and your confidence). How to set boundaries that protect your time and energy while still serving your clients at the highest level. Real-world examples of how scaling back can actually increase your perceived value and attract dream clients. Practical steps to shift from over-delivering to creating sustainable, scalable offers that still get clients incredible results. Whether you're a chronic over-deliverer or just starting to notice the cracks in your boundaries, this episode will give you the tools to reclaim your time, boost your sales, and build a business that feels aligned. 🎧 Ready to stop sabotaging your sales and start thriving? Tune in now! Biz Resources/Links →Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz →Come say hi on Instagram: https://www.instagram.com/meganyelaney

Does marketing your offer feel like shouting into the void? You're not alone—and the good news is, there's a better way. If you've been struggling to communicate the value of your program or service, this episode is for you. We're diving into the concept of mini transformations and how they can completely change the way you market and sell your offer. Mini transformations are the stepping stones your clients experience at each stage of your framework. These small but powerful wins show your audience exactly what they'll KNOW, DO, and FEEL at every step—and why they can't wait to work with you. In this episode, you'll learn: What mini transformations are and why they're a game-changer for your marketing. How to map out the KNOW/DO/FEEL for every step of your offer framework. Real-world examples of how mini transformations make your content irresistible and your offer undeniable. Why focusing on these small wins builds trust, clarity, and excitement in your audience. By the end of this episode, you'll know how to showcase the unique value of your offer in a way that feels effortless—and converts like crazy. 🎙️✨ Biz Resources/Links →Developing Your Framework Episode (iTunes): https://podcasts.apple.com/us/podcast/unpacking-your-unique-framework-the-secret-ingredient/id1471547197?i=1000678117108 →Developing Your Framework Episode (Spotify): https://podcasts.apple.com/us/podcast/unpacking-your-unique-framework-the-secret-ingredient/id1471547197?i=1000678117108 →Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz →Come say hi on Instagram: https://www.instagram.com/meganyelaney

This year didn't go as planned—and honestly? That turned out to be the biggest blessing. In this raw and reflective episode, I'm breaking down what it's really like to navigate major life changes while running a business, the lessons I learned when I scrapped my plan and started over, and how I reframed what "success" looks like. We'll dive into: ✨ Why I had to let go of my perfectly crafted business plan after having twins. ✨ The surprising clarity that came from slowing down and reevaluating everything. ✨ A behind-the-scenes look at what I actually accomplished this year (even when I felt like I wasn't doing enough). ✨ How to reframe your own "year in review" and recognize the growth you've experienced—even when it doesn't look like traditional metrics. If you've ever been hard on yourself for not doing enough, this episode is here to remind you that sometimes, the best growth comes from what you don't plan for. Biz Resources/Links →Get Your Best Year Yet Business Planning Template for $33: https://meganyelaney.com/bestyearyet →Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz

Balancing a business and clients is one thing—but throw in being a mom of twins, and you've got a whole new level of time management gymnastics. In this episode, I'm giving you a behind-the-scenes look at how I structure my schedule to make space for my own business growth while fully showing up for my clients (and my kiddos). Here's what we're diving into: Why separating CEO time from client work is the secret to sustainable growth—and how I make it work with twins in tow. My weekly schedule blueprint: From early-morning work blocks before the boys wake up to nap-time hustle hours and the systems that keep me sane. How I handle interruptions like sick days, skipped naps, and the unpredictable chaos of twin life without letting my business fall apart. Practical tips for creating boundaries that protect both your time and your energy—even when life feels like a juggling act. Whether you're a parent balancing your business and family or just someone ready to make their schedule work for them, this episode is packed with tips, tricks, and insights you won't want to miss. Biz Resources/Links →Get Your Best Year Yet Business Planning Template for $33: https://meganyelaney.com/bestyearyet →Unlock the unique power of *you* and turn your content into a magnet that pulls in the right clients—effortlessly with my Distinctive Edge coaching program. DM me the word "EDGE" on Instagram for details: https://www.instagram.com/meganyelaney/ →Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz

This year has been one of the most transformative (and challenging) of my life. After 10 years of being a business owner, my identity as "CEO" took a backseat as I stepped into motherhood—and it shook me to my core. In this episode, I'm pulling back the curtain and sharing the real truth about what it's been like to juggle these two worlds. From questioning if I even wanted to run a business anymore to completely overhauling my business model, this year taught me more than I ever expected about resilience, clarity, and the danger of comparison. If you've ever felt lost in your journey or wondered how motherhood and business can coexist without sacrificing your sanity, this one's for you. What You'll Learn in This Episode: The identity shift of becoming a mom after a decade as a business owner—and why it took me longer than I expected to get my mojo back. The two pivotal shifts that helped me gain clarity and move forward in both life and business. Why the business model I thought I wanted pre-babies ended up being completely wrong for me. The reality of balancing ambition and family—and why comparing your journey to others is a dangerous game. Practical insights for rediscovering your purpose and building a business that fits your current life (not the life you planned a year ago). Biz Resources/Links →Get Your Best Year Yet Business Planning Template for $33: https://meganyelaney.com/bestyearyet →Unlock the unique power of *you* and turn your content into a magnet that pulls in the right clients—effortlessly with my Distinctive Edge coaching program. DM me the word "EDGE" on Instagram for details: https://www.instagram.com/meganyelaney/ →Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz

Does your content feel like it's going to someone with noise cancelling headphones on? You might be missing the domino effect—the power of a clear and aligned message that speaks directly to your ideal clients. In this episode, we'll unpack how to identify your core message, weave it into your content, and create a ripple effect that turns viewers into followers and followers into clients. Key Takeaways: What is the "domino effect" in messaging, and why does it matter? How to uncover your core message (your domino belief). Storytelling techniques to create emotional resonance and drive action. Real examples of how aligned messaging has transformed other coaches' businesses. Biz Resources/Links →Russel Brunson YouTube Video on Domino Statement: https://youtu.be/WyNsnmkbgtg?si=q7mvkD3-lrx9JIUV →Get Your Best Year Yet Business Planning Template for $33: https://meganyelaney.com/bestyearyet →Follow me on Instagram: https://www.instagram.com/meganyelaney/ →Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz

Feeling like you're blending into the coaching crowd, stuck in a sea of "same old, same old"? You're not alone—and it's time to change that. Too many incredible coaches are holding back, afraid to fully own what makes them different. In this episode, we're getting real about why standing out starts with embracing your one-of-a-kind coaching style. Because when you lean into what makes you you, magic happens: you'll start attracting the right clients, building confidence, and creating content that actually connects. What We're Talking About: The sneaky way trying to please everyone is costing you clients. How claiming your unique coaching method is the game-changer you've been looking for. Easy, actionable steps to uncover your coaching "it factor." Real-world examples of coaches who stopped blending in—and started standing out big time. Ready to uncover the magic that makes you unforgettable? Join us for The Distinctive Edge Challenge—our 90-day sprint to help you stand out, attract dream clients, and sell with confidence. DM me "EDGE" on Instagram for details. Biz Resources/Links →Follow me on Instagram: https://www.instagram.com/meganyelaney/ →Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz

Ever feel like you're shouting into the void, hoping someone will notice your coaching, even though deep down you know you're an incredible coach with so much to offer? If you've been questioning whether you're good enough, doubting your expertise, or feeling stuck in the "imposter syndrome spiral," this episode is for you. In this conversation, we're breaking down how your unique framework—your distinct approach to coaching—can become your biggest confidence booster. When you tap into it, you don't just attract clients—you squash self-doubt and show up with clarity and conviction. Here's what we're diving into: The common mistake of posting generic, trendy content (like "how to grow on Instagram") and why it's making your message feel invisible. Why holding back from bold claims or polarizing stances is quietly fueling your imposter syndrome—and what to do instead. How playing it safe with your calls-to-action might be killing your momentum and your confidence. How to embrace and own your unique way of coaching—your method and framework—and finally feel like the expert you already are. Spoiler: It's easier than you think, and when you stop hiding behind generic strategies, you'll instantly feel more confident, aligned, and magnetic. If you're ready to boost your confidence, eliminate self-doubt, and step into your power as a coach, hit play now. Biz Resources/Links →Follow me on Instagram: https://www.instagram.com/meganyelaney/ →Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz

Are you struggling to explain what you *really* do as a coach? You're not alone! Many coaches fall into the "invisible value trap," finding it hard to articulate their transformative work. In this episode, we dig into why it feels so challenging to express your value and what you can do to make it clearer for potential clients. In this episode, I'll cover: - The common mistakes that keep your value hidden from potential clients. - Why listing features, like "6 live calls and 24/7 support," won't cut it. - How to make your results feel tangible—even if your transformations are deeply personal and individualized. - The myth that offering *more* services adds value and why it's actually creating confusion. - The real key to standing out: clarifying your niche and owning your unique coaching style. Listen in as I help you: - Overcome the belief that you need to offer "more" to prove your worth. - Learn how to highlight emotional and practical impact instead of just listing features. - Focus on results and client success stories to attract your ideal clients. Biz Resources/Links →Follow me on Instagram: https://www.instagram.com/meganyelaney/ →Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz

Do you find yourself creating quick, cash-driven offers just to make ends meet? In today's episode, we're unpacking the emotional triggers behind these rushed offers—mainly fear of scarcity—and how it might be costing you long-term stability. Are you truly building a sustainable business, or are you just buying time? We'll dive into the dangers of panic-driven offers, why they often end up hurting your brand and client relationships, and how to develop a more cohesive and aligned business model. It's time to break the cycle of cash-driven decisions and start building for the future. Key Points: - The fear of scarcity and how it leads to rushed, panic-driven offers. - Are you building a business, or just trying to make ends meet? - Why quick cash offers may put a band-aid on a deeper issue. - The long-term damage of cash-driven offers to your brand and client loyalty. - How to shift your mindset from scarcity to long-term stability. - The importance of having a cohesive, life-first business model. What if chasing quick cash is costing you long-term stability in your business? Reflect on your most recent offer. Was it driven by a need for quick cash or aligned with your long-term goals? DM me your thoughts, and let's chat about how you can build a more sustainable business model. Biz Resources/Links →Follow me on Instagram: https://www.instagram.com/meganyelaney/ →Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz

In this episode, we're diving deep into a trap many coaches fall into—playing it safe with their content. It feels like the "smart" move, right? Avoiding controversy, trying to appeal to everyone, and keeping your messaging broad to avoid ruffling any feathers. But is this cautious approach actually sabotaging your success? Spoiler alert: It is! We'll talk about why trying to please everyone often leads to blending in, and why standing for something bold and specific is the key to building an engaged audience and loyal clients. Tune in for the truth behind why playing it safe is stunting your growth and how to shift your strategy to make a bigger impact. Key Points: - The illusion of safety in broad content: why playing it safe seems smart but stunts growth. - Why specificity makes your message resonate deeper with the right people. - How viral content doesn't come from being liked by everyone—it comes from standing for something. - Sharing real-life examples of both hate comments and loving comments from viral content. - Why polarizing content creates loyalty from the right audience, even if it alienates others. - How to embrace being bold and niche down your message to attract the clients who truly resonate with you. Ready to step out of your comfort zone? Try posting something today that truly represents YOU, without worrying about pleasing everyone. Take a screenshot and DM me—I'd love to see it! Biz Resources/Links →Follow me on Instagram: https://www.instagram.com/meganyelaney/ →Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz

In this episode, we dive deep into how you can unlock the hidden power of your unique coaching style! Are you tired of blending in, chasing trends, or feeling like you're stuck following the crowd? It's time to embrace what makes YOU stand out. We'll go over the 3 most common mistakes that hold coaches back from fully stepping into their power and how you can avoid them. By the end of this episode, you'll have actionable tips on how to tap into your distinct coaching style and use it to attract your ideal clients. Plus, I'll share a fun quiz that helps you uncover your unique approach! Key Points: - How constantly following trends is diluting your uniqueness. - Why finding your unique coaching approach is the key to standing out. - The 3 most common mistakes coaches make when trying to stand out. - Actionable tips to avoid these mistakes and truly own your unique style. - How to stop pivoting and stick to a message that attracts the right people. - A fun, easy quiz to help you uncover your coaching genius. Biz Resources/Links →Hyper Specific Niching Post: https://www.instagram.com/p/DBMfYVvJ0Tr/?img_index=1 →Follow me on Instagram: https://www.instagram.com/meganyelaney/ →Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz

In this episode, we're diving into the power of confidence and how it can help you overcome any odds stacked against you. Whether you're an entrepreneur trying to grow your business, or simply navigating self-doubt in your everyday life, this episode will give you actionable strategies to build unshakeable confidence. Learn how to shift your mindset, embrace challenges, and take action—because when you trust yourself, confidence always wins. What You'll Learn in This Episode: - Why confidence is the key to success in business and life - How to beat the odds by shifting your mindset - Actionable steps to slay self-doubt and keep moving forward - Real-life examples of how confidence can transform your business and personal life - The importance of owning your uniqueness and showing up authentically in your marketing Key Takeaways: 1. **Confidence is a Game Changer:** It's the foundation for making bold decisions and taking action in your business. 2. **Mindset Shifts Matter:** Reframing failure as feedback and seeing rejection as redirection are crucial steps to overcoming challenges. 3. **Action Builds Confidence:** Doubt thrives in inaction, so even small, scary steps can boost your confidence. 4. **Celebrate Your Wins:** Each success, no matter how small, adds to your confidence bank. 5. **Surround Yourself with Positivity:** Get in rooms with people who support your growth and reflect the confidence you're building. **Action Steps:** - Do one thing today that scares you to keep building your confidence. - Celebrate a small win, no matter how minor it may seem. - Surround yourself with supportive, uplifting people who inspire confidence in you. - Practice speaking positively about yourself, even when you feel uncertain. **Resources Mentioned:** Go For No: https://amzn.to/3XWtqSE →Follow me on Instagram: https://www.instagram.com/meganyelaney/

My twins turned 9 months on Oct 2nd so I felt it appropriate to do a little podcast honoring this experience since it took almost 9 months to cook them! In this episode, I share the 9 invaluable business lessons I learned from my twins since they were born. From the challenges of multitasking to the importance of patience and adaptability, these experiences have reshaped my approach to entrepreneurship. If you're looking to enhance your business acumen and learn how parenting can offer unique insights into running a successful company, this video is for you! Join me as I reflect on the joys and trials of raising twins and the powerful lessons that can be applied to your business life. Don't forget to follow/subscribe for more insightful content on personal growth and entrepreneurship! →Meg Does Twin Motherhood Account on IG: https://www.instagram.com/megdoestwinmotherhood/ →Meg Does Twin Motherhood TikTok: https://www.tiktok.com/@megdoestwinmotherhood →Follow me on Instagram: https://www.instagram.com/meganyelaney/

In this podcast, we dive deep into the battle of the social media giants: Instagram vs TikTok. I'm sharing the differences I've noticed between each platform since starting a new video series, and include the links to the posts I reference below! →Meg Does Twin Motherhood Account on IG: https://www.instagram.com/megdoestwinmotherhood/ →Meg Does Twin Motherhood TikTok: https://www.tiktok.com/@megdoestwinmotherhood →Follow me on Instagram: https://www.instagram.com/meganyelaney/ Case Study 1: TikTok Video: https://www.tiktok.com/@megdoestwinmotherhood/video/7413013517189549343 Instagram Video: https://www.instagram.com/p/C_vT3Z8u16k/ Case Study 2: TikTok Video: https://www.tiktok.com/@megdoestwinmotherhood/video/7417141672519208222 Instagram Video: https://www.instagram.com/p/DAL8puROx_3/

A few weeks ago I started a video series with my @megdoestwinmotherhood brand and it started taking off, bringing in almost all of my new followers. So in today's episode I'm helping you pick a topic for a video series that will actually bring in ideal client followers. Not only is a video series a great way to boost engagement, but it increases trust and helps your audience really get to know you on a deeper level. And when your ideal clients know you on a deeper level? They trust you. When they trust you? They BUY from you. It's a win, win, win baby! Enjoy! →Meg Does Twin Motherhood Account on IG: https://www.instagram.com/megdoestwinmotherhood/ →Meg Does Twin Motherhood TikTok: https://www.tiktok.com/@megdoestwinmotherhood →Follow me on Instagram: https://www.instagram.com/meganyelaney/

In this empowering video, "Bouncing Back in Business: From Tough Times to Success," we explore effective strategies to recover and thrive after challenging periods in your business. Whether you've faced financial setbacks, market changes, or operational hurdles, this guide will equip you with the tools and mindset needed to turn your situation around. Join us as we discuss key topics such as: - Identifying the root causes of your setbacks - Building resilience and a positive mindset - Leveraging your network for support and advice - Setting achievable goals to regain momentum Don't let tough times define your business journey. Learn how to adapt, innovate, and emerge stronger than ever! Subscribe for more insightful content on entrepreneurship and business success. →Meg Does Twin Motherhood Account on IG: https://www.instagram.com/megdoestwinmotherhood/ →Meg Does Twin Motherhood TikTok: https://www.tiktok.com/@megdoestwinmotherhood →DM me "REMODEL" on Instagram to apply for my 1-1 Biz Remodel Coaching https://www.instagram.com/meganyelaney/

Have you ever wondered how some creators go viral overnight? In this video, I share the one game-changing strategy that skyrocketed my content and transformed my online presence in 2024 for my Meg Does Twin Motherhood brand (and it's probably not what you expect). I also share three other twin specific accounts to exemplify this strategy in action and why it WORKS. If you're ready to take your content to the next level, hit that play button and let's dive in! Don't forget to like, share, and subscribe for more tips on growing your brand! →Meg Does Twin Motherhood Account on IG: https://www.instagram.com/megdoestwinmotherhood/ →Meg Does Twin Motherhood TikTok: https://www.tiktok.com/@megdoestwinmotherhood →That Twin Mama Instagram: ​​https://www.instagram.com/thattwinmama_/ →KT Hillier Instagram: https://www.instagram.com/kthillier/ →Morgan Kunzie Instagram: https://www.instagram.com/morgan.kunzie/ →DM me "REMODEL" on Instagram to apply for my 1-1 Biz Remodel Coaching https://www.instagram.com/meganyelaney/

Are you feeling stuck in your business? It's time to re-ignite the spark and get back on track with effective growth strategies! In this episode, we explore proven methods that can help you get back in the game. Meg also shares a little update on her 100K followers by the end of 2024 goal! Whether you're a small business owner or a seasoned entrepreneur, these strategies will help you revitalize your business and achieve sustainable growth. Don't forget to subscribe for more valuable tips and insights! →Meg Does Twin Motherhood Account on IG: https://www.instagram.com/megdoestwinmotherhood/ →Meg Does Twin Motherhood TikTok: https://www.tiktok.com/@megdoestwinmotherhood →TikTok Video I Reference in Episode: https://www.tiktok.com/@megdoestwinmotherhood/video/7410458281283521822 →DM me "REMODEL" on Instagram to apply for my 1-1 Biz Remodel Coaching https://www.instagram.com/meganyelaney/

In this episode, Meg discusses her new brand and her goal of reaching 100K followers by the end of 2024. She emphasizes that the purpose of building this brand is not solely for income, but rather to document her journey through pregnancy and motherhood, make an impact, and inspire others. Meg shares her structured approach to content creation, including vlogs, face-to-camera videos, and occasional trends. She also outlines the pillars she will focus on, such as twin mom routines, postpartum journey, pumping, and 35 and over pregnancy. Meg plans to have a structured schedule for scripting, filming, and editing to ensure consistency and growth. Takeaways Building a new brand should be driven by passion, purpose, and excitement, rather than as a solution to revive an existing business. Structured formats, such as vlogs and face-to-camera videos, help build trust and connection with followers. Having structured topics or pillars to pull from ensures consistent and focused content creation. A structured schedule for scripting, filming, and editing is essential for maintaining consistency and growth. Setting big goals pushes you to think bigger and take action on things you may not have considered otherwise. →Meg Does Twin Motherhood Account on IG: https://www.instagram.com/megdoestwinmotherhood/ →Meg Does Twin Motherhood TikTok: https://www.tiktok.com/@megdoestwinmotherhood →DM me "REMODEL" on Instagram to apply for my 1-1 Biz Remodel Coaching https://www.instagram.com/meganyelaney/

In this episode, Meg discusses how she grew a brand to 34,000 followers in less than a year. She shares her journey of starting a brand separate from her current business and overcoming imposter syndrome. Meg talks about her experience with marriage and how she decided to share her story to inspire others. She also discusses the growth of her brand focused on twin motherhood and exclusive pumping. Takeaways Pick a topic for your brand that is easy to create content from and is ingrained in your life. Test different execution styles to find what works best for your content. Create content that gets your audience talking, commenting, and sharing. Focus on relatability and find everyday moments that resonate with your audience. Be consistent in posting content and stay true to your chosen topic. →DM me "REMODEL" on Instagram to apply for my 1-1 Biz Remodel Coaching https://www.instagram.com/meganyelaney/ Follow Meg Does Twin Motherhood on Instagram: https://www.instagram.com/megdoestwinmotherhood/ Follow Meg Does Twin Motherhood on TikTok: https://www.tiktok.com/@megdoestwinmotherhood

In this episode, Meg discusses the importance of failing your way to success and shares lessons learned from her own epic fails. She emphasizes that failure is a necessary part of the journey and that most successful people have experienced multiple failures before achieving their goals. Meg shares specific examples of her own failures, including making wrong hiring decisions, not saving enough money, separating from her husband during a pandemic, and having a high-cost launch with low profits. She also highlights the importance of learning from failures and shifting one's perspective to see them as opportunities for growth. Takeaways Failure is an essential part of the journey to success. Most successful people have experienced multiple failures before achieving their goals. It is important to learn from failures and see them as opportunities for growth and learning. When making hiring decisions, it is crucial to do due diligence and ensure that the results are there, even if the person is referred by a trusted source. Spending money on things that serve a purpose and bring value is more important than spending money on things for the sake of appearances. Hiring essential team members and avoiding unnecessary expenses can lead to a leaner and more successful business. Separation and challenges in relationships can sometimes be the key to building a stronger and more fulfilling partnership. Testing and proving a program or product organically before investing in ads can save time, money, and energy. Shifting one's perspective on failure and seeing it as a stepping stone to success can change the trajectory of one's business and life. →My "Museum of Failures" post: https://www.instagram.com/p/C-aWatKJpR3/ →My $18K Mishap: How to Bounce Back After a Bad Investment and Trust Again:: https://podcasts.apple.com/us/podcast/the-prettyawkward-entrepreneur-podcast/id1471547197?i=1000608130094 →DM me "REMODEL" on Instagram to apply for my 1-1 Biz Remodel Coaching https://www.instagram.com/meganyelaney/

In this episode, Meg discusses why she is able to consistently resign the same clients despite multiple business changes. She shares statistics on client retention and the benefits of selling to existing customers. Meg emphasizes the importance of extending the lifetime value of ideal clients and the advantages of working with familiar clients. She highlights three key factors that contribute to client retention: being honest and transparent about her entrepreneurial journey, taking a whole person approach to coaching, and setting clear codes of conduct for clients. Meg also provides a list of codes of conduct that she uses in her coaching programs. Takeaways The average business loses about 20% of its clients each year, so it's important to focus on extending the lifetime value of ideal clients. Selling to existing customers has a higher success rate compared to selling to new customers. Resigning the same clients is easier when there is honesty and transparency about business changes and adaptations. Taking a whole person approach to coaching, considering both business and personal aspects, strengthens client relationships. Setting clear codes of conduct for clients helps establish expectations and fosters a collaborative and respectful coaching experience. →DM me "REMODEL" on Instagram to apply for my 1-1 Biz Remodel Coaching https://www.instagram.com/meganyelaney/

In this episode, Meg discusses the need for business makeovers and how small tweaks can have a big impact. She shares five signs that indicate the need for a business remodel, including exhaustion, resentment towards clients, feeling capped in terms of work and income, personal relationships being affected, and experiencing a big life change. She emphasizes that a business remodel doesn't have to be a complete overhaul, but rather small adjustments to align with the current season of life. Takeaways Businesses often need makeovers, but it doesn't mean the previous version was wrong or bad. Five signs that indicate the need for a business remodel: exhaustion, resentment towards clients, feeling capped in terms of work and income, personal relationships being affected, and experiencing a big life change. A business remodel can involve small tweaks and adjustments rather than a complete overhaul. It's important to prioritize personal relationships and ensure they are not negatively impacted by the business. A business remodel should be aligned with the current season of life and the individual's goals and desires. →DM me "REMODEL" on Instagram to apply for my 1-1 Biz Remodel Coaching https://www.instagram.com/meganyelaney/

In this episode, Meg discusses three unexpected changes to consider making in your business after welcoming a new baby. These changes include taking more time off than you think, ensuring that the time spent away from your baby is worth it, and setting stricter boundaries to adapt to the decreased mental load. Meg emphasizes the importance of adapting your business to accommodate life changes, not just for new moms but for anyone going through a big identity shift. She shares personal experiences and offers advice on how to navigate these changes. Takeaways Take more time off than you think after welcoming a new baby to allow for healing and adjusting to your new role as a mom. Ensure that the time spent away from your baby is worth it by making bank or loving what you're doing. Set stricter boundaries to adapt to the decreased mental load that comes with being a new mom. Adapt your business to accommodate life changes, whether it's having a baby or going through a big identity shift. Seek support and connect with others who have gone through similar experiences to navigate these changes more effectively. →Follow me on Instagram https://www.instagram.com/meganyelaney/

This episode explores how life changes can redefine what it means to be successful in entrepreneurship. It emphasizes the importance of adapting and evolving in order to thrive and avoid burnout. Meg shares personal experiences and encourages listeners to redefine their own definitions of success. We close it up by providing steps for making the right changes to your business after a shift in identity. Takeaways Life changes can completely shift your perspective on success in business. Adapting and evolving in response to life changes is essential for long-term growth and a sustainable business. Redefining success means prioritizing what truly matters to you in your current season of life. Making changes in your business after a shift in identity requires reflection, courage, and a willingness to let go of old definitions of success. →Follow me on Instagram https://www.instagram.com/meganyelaney/

This episode discusses the importance of balancing business and family life and challenges the narrative of 'doing it all'. Meg shares her personal experience of prioritizing her business over her marriage and the realization that family memories are more valuable than money or success. She emphasizes the concept of a 'life first, business second' approach, where entrepreneurs build their businesses around their life priorities. The episode also explores the idea that business topics may evolve over time and encourages listeners to find passion and purpose in their work. Meg cautions against comparing oneself to the unrealistic expectations set by society and highlights the need for self-compassion. Takeaways No amount of money, recognition, or success is worth missing out on core memories with your family. Entrepreneurs who prioritize their life first and build their business around it are more likely to build long-lasting businesses and make a bigger impact. It's important to regularly reassess and align your business goals with your life priorities. Finding passion and purpose in your work is crucial for long-term fulfillment. Comparing yourself to others and trying to 'do it all' can lead to feelings of failure and burnout. Practice self-compassion and set realistic expectations. →Follow me on Instagram https://www.instagram.com/meganyelaney/

In this episode, Meg discusses the four things that entrepreneurs should audit before making any big changes in their business. The first step is an energetic and time audit, where entrepreneurs assess their availability and energetic capacity. The second step is a health audit, focusing on movement, eating habits, social media use, and personal growth. The third step is a financial and success audit, examining the relationship with money and success. The final step is an audit of easy moments of happiness, identifying the moments in the business that brought the most fulfillment and joy. Meg emphasizes the importance of aligning the business with the entrepreneur's current life and values and gives you specific questions and exercises to do to really do this audit justice! Takeaways Before making any big changes in your business, it's important to conduct an audit to assess your availability, energetic capacity, health habits, financial goals, and moments of happiness. Consider your time availability on a daily, weekly, monthly, and quarterly basis, and identify non-negotiable commitments that may affect your business. Evaluate your energetic capacity and make adjustments to your schedule and workload accordingly. Prioritize your health by assessing your movement/exercise, eating habits, social media use, and personal growth habits. Examine your relationship with money and success, and ensure that your financial goals align with your core values. Reflect on the moments in your business that brought the most fulfillment and joy, and incorporate those elements into your current business model. By conducting these audits, you can make informed decisions about the changes needed in your business to align with your current life and values. →Follow me on Instagram https://www.instagram.com/meganyelaney/

In this episode, Meg discusses the biggest mindset shift she needed to take with her business in order to see her income 5x in one year, especially when it comes to content. She emphasizes the need for a blend of mindset and strategy, sharing her own experience of how mindset shifts propelled her business growth. Meg encourages listeners to envision their ideal day and the freedom they desire, reminding them of their initial reasons for starting their business. Biz Resources →Join the 3-Day Free Challenge, Mastering Sales Through Storytelling here: https://meganyelaney.com/storytelling →Follow me on Instagram https://www.instagram.com/meganyelaney/

In this episode, Meg discusses the growth of her new Instagram account and shares three types of content that have helped her attract ideal client followers. These types include POV videos, day in the life videos, and storytelling. Meg emphasizes the importance of relatability and vulnerability in storytelling and encourages listeners to share their truth, even if it may attract negative comments. She also highlights the need for consistency and niche targeting in order to attract and retain followers. Biz Resources/Links Mentioned →Join the 3-Day Free Challenge, Mastering Sales Through Storytelling here: https://meganyelaney.com/storytelling →Follow me on Instagram https://www.instagram.com/meganyelaney/ →POV Video example: https://www.instagram.com/reel/C4iAGOSOLg6/ →Day In The Life example: https://www.instagram.com/reel/C2C25XXOa4_/?igsh=Y3VoeGY5OW5nNzhh →Storytelling example: https://www.instagram.com/reel/Czq0oTQuBN2/?igsh=c2h6bnNjamYyb3V6

Storytelling is the fastest way to increase trust and sales on social media. It helps people see themselves in your "before" and feel more capable to actually make a change. But one of the biggest parts of a story that's needed to actually sell your offer is a *pivotal moment*. In this episode I walk you through a few exercises to find what your pivotal moment should be, just in time for our 3-day Free, Mastering Sales Through Storytelling challenge, happening on April 23, 24, and 25th! Secure your spot through the link below! Biz Resources →Join the 3-Day Free Challenge, Mastering Sales Through Storytelling here: https://meganyelaney.com/storytelling →Follow me on Instagram https://www.instagram.com/meganyelaney/

In this episode, Meg shares her recent experiences and lessons learned after being back to work from maternity leave for one month. She discusses the importance of adaptability and discerning between discomfort with change and something not feeling right. Meg also talks about reevaluating the rules you're following and the value of launching in her business. She highlights the trend of sharing honest truths on social media and the power of intentional vulnerability in building authority. Finally, she announces an upcoming free storytelling event that will help participants master sales through storytelling. Biz Resources →My "social media is fake" post: https://www.instagram.com/p/C4sn8KVuBB7/?img_index=1 →DM me "STORYTELLING" on Instagram to get first dibs when the free challenge link drops: https://www.instagram.com/meganyelaney/ →Get My Free On-Demand Training: Creating Content To Attract New Followers: https://meganyelaney.com/content-that-attracts

Welcome to episode 4 of a 4-part series, "Business Revamp: Crafting My Post-Maternity Leave Life" In this episode, Meg discusses the indicators of long-lasting success in entrepreneurship. She emphasizes the importance of adaptability and the ability to make necessary changes in response to market shifts and evolving client needs. Meg also highlights the willingness to take calculated risks as a key trait of successful entrepreneurs. She encourages listeners to embrace change and view it as an exciting challenge rather than a burden. By adapting and taking risks, entrepreneurs can thrive in a constantly evolving business landscape. She closes it up by discussing the importance of owning your expertise while also being willing to learn and admit what you don't know. She shares personal experiences of investing in her business and the lessons she has learned along the way. Meg emphasizes the need for entrepreneurs to adapt and evolve, as what worked in the past may not work in the future. She also highlights the value of community and the impact it can have on success. Biz Resources →Get My Free On-Demand Training: Creating Content To Attract New Followers: https://meganyelaney.com/content-that-attracts →Apply for Smart Online Success Accelerator (or DM me "SOSA" on Instagram @meganyelaney): https://meganyelaney.com/sosa

Welcome to episode 3 of a 4-part series, "Business Revamp: Crafting My Post-Maternity Leave Life" Wanna skip the life update? Go right to minute 20:34 for the strategy portion of the episode. In this episode, Meg dives into the topic of sales scripts that work and don't sound robotic, emphasizing the importance of asking powerful questions and addressing objections. Meg provides examples of ready-made replies for objections and how to tweak them for your specific business. Biz Resources →Get My Free On-Demand Training: Creating Content To Attract New Followers: https://meganyelaney.com/content-that-attracts →DM me "CLOSE FRIENDS" on Instagram to join the BTS of coming back from maternity leave: https://www.instagram.com/meganyelaney/ →Apply for Smart Online Success Accelerator (or DM me "SOSA" on Instagram @meganyelaney): https://meganyelaney.com/sosa

Welcome to episode 2 of a 4-part series, "Business Revamp: Crafting My Post-Maternity Leave Life" Wanna skip the life update? Go right to minute 19:00 for the strategy portion of the episode. In this episode, Meg discusses the importance of having a content calendar to create content that connects and converts. She emphasizes the need to set goals for the quarter and break them down month by month. Meg also highlights the ups and downs of running a business and the importance of measuring and adjusting strategies. She shares tips on engaging with ideal clients, driving traffic to DMs, and setting up a weekly plan. Meg provides a sample week from a content calendar and discusses posting frequency and call to actions. Biz Resources →Get My Free On-Demand Training: Creating Content To Attract New Followers: https://meganyelaney.com/content-that-attracts →DM me "CLOSE FRIENDS" on Instagram to join the BTS of coming back from maternity leave: https://www.instagram.com/meganyelaney/ →Apply for Smart Online Success Accelerator (or DM me "SOSA" on Instagram @meganyelaney): https://meganyelaney.com/sosa →Brock Johnson's Post about link-in-bio: https://www.instagram.com/p/C3aG0nKo_AT/ →Gypsy lip sync reel: https://www.instagram.com/p/C30K3rfrCLO/ →Educational post example: https://www.instagram.com/p/C0uDgNBOtGF/?igsh=MXRjaTM1bTB5Z3F6eg==

Welcome to episode 1 of a 4-part series, "Business Revamp: Crafting My Post-Maternity Leave Life" Wanna skip the life update? Go right to minute 18:45 for the strategy portion of the episode. Having the right business model is the key to making money while simultaneously prioritizing your family and in this and the next three episodes Meg will be sharing what it's like coming back to work after maternity leave as well as the strategies that she's put in place to do so with as minimal work as possible. In this episode, Meg discusses the challenges and changes she faced when returning to work after maternity leave. She emphasizes the importance of planning offers for both profit and personal life. Meg shares her struggles and decisions during maternity leave and how she prioritizes motherhood while still running her business. She also talks about developing a business model and considering time availability and work-life balance. In this episode, Meg discusses the pillars of a business model when deciding on offers. She starts by talking about the delivery of offers and emphasizes the importance of considering one's capacity and availability. Meg then moves on to the marketing of offers, discussing the options of live launching and evergreen funnels. She highlights the benefits of live launching for building awareness and trust with the audience. Next, Meg explores the profit potential of different delivery methods, suggesting that live coaching allows for higher prices and less volume, while passive methods require lower prices and more volume. Finally, she advises focusing on one main offer at a time and using upselling and downselling strategies behind the scenes. Biz Resources →Get My Free On-Demand Training: Creating Content To Attract New Followers: https://meganyelaney.com/content-that-attracts →DM me "CLOSE FRIENDS" on Instagram to join the BTS of coming back from maternity leave: https://www.instagram.com/meganyelaney/ →Apply for Smart Online Success Accelerator: https://meganyelaney.com/sosa

In this episode, Meg discusses the strategy of creating POV viral reels to attract the right clients. She emphasizes the importance of having a sales system in place and the need for lead generation. Meg provides an example of a successful POV viral reel and breaks down the essential elements that made it go viral. She introduces the 'Day in the Life' exercise to understand the emotions and actions of the target audience. Meg also explains how to incorporate coaching and positive actions into the reel. She provides tips for executing the POV viral reel and suggests an alternative approach using skits. The episode concludes with a call to action for viewers to create their own POV viral reels and tag Meg. Takeaways Having a sales system in place is crucial for converting leads generated from viral content. POV viral reels should focus on the emotions and actions of the target audience. The 'Day in the Life' exercise helps understand the client's experience and emotions throughout the day. Incorporate coaching and positive actions into the reel to showcase how your services can help. Execution of the POV viral reel involves assembling video clips, adding text, and selecting appropriate music. Skits can be an alternative approach to convey the same message in a humorous way. Biz Resources →@the.relationship.rehab TikTok I was referring to in the episode: https://www.tiktok.com/@the.relationship.rehab/video/7109422907830439170 →My "skit" example: https://www.instagram.com/reel/Ch96PZruVNZ/ →Get My Free On-Demand Training: Creating Content To Attract New Followers: https://meganyelaney.com/content-that-attracts →Follow me on Instagram: https://www.instagram.com/meganyelaney/ →Apply for Smart Online Success Accelerator: https://meganyelaney.com/sosa →Get Unique Content Camp here: https://meganyelaney.com/ucc

In this episode, Meg discusses the key elements of a perfect post that actually sells your offer. She emphasizes the importance of having a unique differentiator, using language and lingo that your ideal client understands, and including activation in your content. Meg provides examples and practical tips for implementing these elements in your posts, stories, emails, and podcasts. She also encourages consistent activation to attract clients and achieve success in your online business. Takeaways A perfect post that sells your offer includes a unique differentiator, language and lingo that your ideal client understands, and activation. Your unique differentiator sets you apart from others in your industry and offers a new perspective or approach to solving a problem. Using language and lingo that your ideal client understands helps to communicate your message clearly and effectively. Activation in your content involves presenting the benefits and outcomes of your offer and encouraging your audience to take action. Consistently incorporating activation in your content helps attract clients and achieve success in your online business. Biz Resources →Find Your Unique Coach Approach here: https://meganyelaney.com/quiz →Listen to Karolina's Interview on Apple Podcasts: https://podcasts.apple.com/us/podcast/being-an-alcohol-free-badass-with-life-coach/id1471547197?i=1000555416186 →Listen to Karolina's Interview on Spotify: https://open.spotify.com/episode/5C4aOqPjhbKtsemvACW8Ym?si=DDkEi1GqQQSUX--di4Iq1w →Follow Meg on Instagram: https://www.instagram.com/meganyelaney/

In this episode, Meg shares her experience in building a personal brand on social media and the importance of engagement. She discusses the growth and engagement on her Instagram and TikTok accounts and emphasizes the value of building trust before monetizing. Meg provides insights into creating engaging day in the life videos, storytelling reels, and simple videos with powerful thoughts. She encourages listeners to try these content strategies to attract new leads and increase sales. Takeaways Building a personal brand on social media requires both growth and engagement. Trust and engagement are more important than the number of followers. Creating day in the life videos and storytelling reels can resonate with your ideal clients. Simple videos with powerful thoughts can connect with your audience and bring in new leads. Biz Resources Three posts I reference in the episode: Morning Routine/DITL Post: https://www.instagram.com/reel/C2C25XXOa4_/ Storytelling Post: https://www.instagram.com/reel/C2H9LABu8w3/ BRoll Post: https://www.instagram.com/reel/C2SfZ8EOwxZ/ →Get My Free On-Demand Training: Creating Content To Attract New Followers: https://meganyelaney.com/content-that-attracts →Get Unique Content Camp here: https://meganyelaney.com/ucc →Follow me on Instagram: https://www.instagram.com/meganyelaney/

In this episode, Meg reflects on the shifting identities we hold in different seasons of life. She shares her personal experiences and beliefs about the dangers of identifying too much with one aspect of ourselves. Meg emphasizes the importance of finding balance and embracing the seasons of hustle and rest. She discusses the challenges of prioritizing entrepreneurship and neglecting other identities, as well as the all-encompassing season of motherhood. Meg also opens up about struggling with productivity on maternity leave and the need to prioritize relationships. She encourages listeners to get obsessed with their passions while maintaining a healthy balance with other roles and identities. Takeaways Our identities shift and change in different seasons of life. Identifying too much with one aspect of ourselves can be dangerous if that identity is taken away. Finding balance means embracing the seasons of hustle and rest. Prioritizing relationships and other identities is crucial for overall well-being. Getting obsessed with our passions is okay as long as we maintain a healthy balance with other roles and identities. Biz Resources →Get My Free On-Demand Training: Creating Content To Attract New Followers: https://meganyelaney.com/content-that-attracts →Follow me on Instagram: https://www.instagram.com/meganyelaney/