Business Not As Usual with Megan Yelaney

Tune into Day 3 of the 3-Day Content fix series we're hosting from September 16th-18th. No more dusty testimonials, learn the type of evidence that closes belief gaps and creates demand. What We Covered: ✅ How to share testimonials so they're not just "screenshots" with no context: that doesn't activate people to BUY ✅ Clarity on the types of proof that works to sell through content ✅ Why linking your framework and proof is the key ingredient to actually selling your offer Time Stamp Breakdown: 18:00: Content That Doesn't Work Anymore 14:40: Case Stories 28:15: Types of Proof That Work In Content 35:20: Content Example #1 37:25: Content Example #2 38:48: Content Fix Examples 45:39: The Distinctive Edge Process The next cohort of TDE starts on September 29th! Apply for The Distinctive Edge Here: https://meganyelaney.com/tde#application-form Sign up here to get The Content Fix replay emails + resources: https://meganyelaney.com/content-fix

[TDE Client Case Study] Starting over in business after success in a previous niche can feel frustrating, humbling, and even impossible at times. That's exactly where Danielle Robin found herself after years as a relationship coach. After navigating her own major life transition, Danielle knew she wanted to pivot into helping women in their 30s and 40s recover from long-term breakups—but she was stuck on how to position herself in this new version of her business. She had the experience. She had the drive. But what she didn't have was clear messaging that set her apart. Inside The Distinctive Edge (TDE), Danielle rediscovered her voice, clarified her story, and began marketing in a way that felt authentic and compelling. In this client case study episode of Business Not As Usual, you'll hear: Why messaging is the missing link when pivoting into a new niche. The difference between standing out in 2017 vs. today's coaching industry (and why the "game has changed"). How Danielle went from being paused for 9 months to sending her first emails, posting again on Instagram, and signing clients. Why taking the program at her own pace actually accelerated her breakthroughs. The unexpected wins she celebrated—like finally launching her Substack after sitting on it for nearly a year. Danielle's story is proof that you don't need all the stars to align to start signing clients. Even in a pivot, even if you've been "off" for a while—you can rebuild, reignite your confidence, and create a business that reflects where you are now. 👉 Apply for The Distinctive Edge here: https://meganyelaney.com/tde 👉 Connect with Danielle on Instagram: https://www.instagram.com/dani__robin/ 👉Check out Danielle's Substack: https://substack.com/@danirobin

[CONTENT FIX] DAY 2: How to turn your framework into content that sells for you Tune into Day 2 of the 3-Day Content fix series we're hosting from September 16th-18th. In today's workshop we're showing you how to share your process IN your content so people finally "get" what you do and see you as the only choice. What We Covered: ✅ A simple way to explain why your clients get such great results ✅ A formula to share your process in a post ✅ A way to have every single piece of content show why YOUR offer is the one they've been missing. Time Stamp Breakdown: 14:35: My 5X Income Jump When I Leaned Into My Distinctive Edge 20:00: Mapping Out Your Unique Process 22:00: Mary's Framework Example 26:10: Mistelle's Framework Example 28:10: First Framework Content Piece Example 35:10: Second Framework Content Piece Example 57:36: BTS of The Distinctive Edge (Slack + Course Curriculum + Homeworks + Material Reviews and more) The next cohort of TDE starts on September 29th! Apply for The Distinctive Edge Here: https://meganyelaney.com/tde#application-form Sign up here to get The Content Fix replay emails + resources: https://meganyelaney.com/content-fix

[TDE Client Case Study] What happens when two powerhouse service providers join forces, refine their messaging, and finally package their expertise into a scalable program? Ellie Johnson and Megan Harrington, the creative-tech duo behind brand and web strategy services, share their journey inside The Distinctive Edge (TDE) — and the results are BIG: ✅ Signed new Done-For-You contracts straight from their revamped content ✅ Enrolled three clients into their brand-new Bankable Services Accelerator before the public launch ✅ Built a simple, memorable framework ("The Machine") that makes their offers crystal clear ✅ Boosted their confidence to sell high-ticket coaching alongside their DFY services In this candid conversation, we unpack: Why they went from relying on Facebook groups to building a stronger Instagram presence The exact mindset shift that helped them branch into the coaching side of their business with imposter syndrome rearing it's ugly head How one "unhinged" post paid for the program itself The surprising clarity that came from simplifying their message down to ONE big idea If you're a service provider (or coach) who's tired of blending in, this episode will show you what's possible when you nail your story, create a framework that sticks, and put yourself in rooms that sharpen your message. 📌Connect with Ellie & Megan: https://www.instagram.com/zestfulmediadesign/ 📌Apply For The Distinctive Edge: https://meganyelaney.com/tde

[TDE Client Case Study] What if the only thing standing between you and consistent clients wasn't your strategy or certifications…but your story? That's exactly what happened for my client, Kristin Wyatt, a nutrition coach, mom of two, and graduate of The Distinctive Edge. In this episode, Kristen shares how clarifying her story and leaning into her unique edge helped her sign 5 dream 1-1 clients in just 6 weeks (plus fill 4 spots in her brand-new group program before she even launched it publicly!). We talk about: How Kristin went from "my message isn't landing" to attracting the exact women she wanted to help The moment she realized her lifelong struggle with weight wasn't just her story, it was her superpower in coaching The specific shifts in storytelling and positioning that helped her clients say, "I feel like you're talking directly to me" Why she now feels confident charging for her expertise and only taking on aligned clients The biggest breakthrough she had inside The Distinctive Edge (and why she wishes she joined sooner!) If you've ever felt like your message wasn't resonating or you weren't sure how to stand out, this episode will give you a front-row seat into what happens when you uncover and own your Distinctive Edge. →Follow Kristen on Instagram: https://www.instagram.com/wyatt.wellness/ →Apply for The Distinctive Edge here: https://meganyelaney.com/tde →Take a peek inside the material reviews: https://vimeo.com/1087407572?fl=pl&fe=sh

Tune into Day 1 of the 3-Day Content fix series we're hosting from September 16th-18th. In today's workshop we're showing you the exact fix to get your posts connecting (and converting) instantly. What We Covered: ✅ An understanding on why your content isn't converting at the rate you want it to (and how to fix it). ✅ Why having a Distinctive Edge is the missing link to having your next six figure year. ✅ The first "P" in my 3 P Process that I've used in every single post that's converted. (And a bonus P cuz we're #extra) Time Stamp Breakdown: 20:00 - Why 'Value' Only Content ISN'T Working 25:00 - The Solution 32:00 - The First "P": Marketing to the Right Problem 35:31 - How to Find The RIGHT Problems 38:54 - Specific Problem Examples 52:50 - The Distinctive Edge (BONUS FOR YOU!) The next cohort of TDE starts on September 29th! Apply for The Distinctive Edge Here: https://meganyelaney.com/tde#application-form Sign up here to get The Content Fix replay emails + resources: https://meganyelaney.com/content-fix

[STRATEGY SHIFT] We all know the online space has changed. WE GET IT. A few years ago, showing up consistently and "adding value" was enough to attract clients. But now? Value is everywhere. Your audience can get endless free tips, binge YouTube videos, or even ask ChatGPT for step-by-step coaching. So how do you stand out in an AI-saturated market? In this episode of Business Not As Usual, I'm breaking down why your perspective is the most important differentiator you have, and how to use it to create content that actually moves your people to press the damn application button. We'll cover: Why "value" alone isn't cutting it anymore (and what your audience really wants). How AI has shifted buyer behavior and why it's your biggest competitor. The three elements that make your perspective powerful: personality, proof, and positioning. How to start infusing your worldview into your content so you cut through the noise. If your content feels like it's blending in, or worse…like AI could have written it: this episode will show you how to fix that and start creating posts, podcasts, and offers that make people say: "This is my person." 👉Tune in to learn how to future-proof your business and build the kind of resonance no ROBOT can replicate. →Be sure to join The 3-Day Content Fix happening Sept 16th-18th here (replays avail): https://meganyelaney.com/content-fix →DM me "Content Review" on Instagram after you've joined The Content Fix and I'll audit your latest piece of sales content: https://www.instagram.com/meganyelaney

[EXPERT VOICES, UNFILTERED] If you've ever felt like the more you use AI, the more your creativity is slipping away…you're not alone. In this week's episode, I'm joined by the incredible Heather Sager: speaking and sales coach extraordinaire, to talk all things authenticity, creativity, and how AI might secretly be killing your originality. Heather gets real about her journey from corporate powerhouse (teaching audiologists how to speak effectively!) to becoming a personal brand speaking coach—and why embracing her story was the ultimate game changer. We dive deep into why so many entrepreneurs resist defining themselves clearly, how labels aren't always the enemy, and why your authentic voice is your most powerful asset. We also tackle the controversial topic of AI and creativity. Heather shares her hilarious yet eye-opening experience with AI-induced "creative atrophy" and provides tangible advice on reclaiming your voice and sparking fresh ideas, without leaning on chatbots as a creative crutch. In this episode, you'll hear: Heather's honest reflections on taking breaks from social media and rediscovering joy in content creation. The essential mindset shifts to overcome imposter syndrome and confidently embrace your expertise. Practical strategies to protect your creativity and avoid getting stuck in AI-generated sameness. How Heather turned everyday activities into engaging content (hello, kitchen talks!) and why you should too. Connect with Heather: Follow Heather on Instagram: https://www.instagram.com/theheathersager/ Subscribe to Heather's podcast, The Ramble Refinery: https://heathersager.com/podcast Ready to reclaim your creativity and step into your unique voice? Press play and get inspired! Other Links Mentioned Join The Content Fix - Fix Your Message in Just 3 Days and Turn Cautious Followers into Buyers: https://meganyelaney.com/content-fix Follow Meg on Instagram: https://www.instagram.com/meganyelaney

[STRATEGY SHIFT] You ever sit down to "make content" and end up staring at your screen like…cool, now what? 🙃 Been there. In this Strategy Shift episode, I'm pulling back the curtain on how I actually create a ton of content in a short amount of time, without spending hours scrolling other people's stuff or second-guessing every word. Here's what we're diving into: The one belief I build all my content around (this will save you from posting random sh*t that confuses your audience). Why copying someone's strategy never works, and how to "steal" the why instead. The 4 content buckets I rotate through so I'm never out of ideas: story, client wins, edutainment, and perspective shifts. A ridiculously simple system to organize your stories, screenshots, and inspo so creating content feels fast instead of like pulling teeth. If you've ever wondered how I keep showing up consistently (while running a business, raising twins, and, you know, living life), this is it. →P.S. If you want to see the exact steps my client used to jump from 4–5K months to consistent 10K months, grab my free 10K Strategy Guide. It's loaded with the actual posts and framework we used: https://meganyelaney.com/10k-months-strategy

[MOM MODE, CEO ENERGY] [BEHIND THE BUSINESS] This week was…a whirlwind. Sick toddlers, client work piling up, Mike's birthday, podcast interviews, and keeping a business that fully supports our family running. 🙃 People ask me all the time, "How are you doing it all?" and honestly? Some days I don't. Last week I had one of those days where nothing went according to plan. Naps were off, deadlines got pushed, and I ended up covered in toddler vomit (happy birthday, Mike!). But here's the thing: the reason my business keeps growing isn't because everything runs smoothly. It's because I've mastered adaptability. I've learned how to: Delegate what doesn't need to be me Relocate work to another day Delete the stuff that just doesn't matter right now That skill is what's helped me build a seven figure business, and it's what I coach my clients through when their launches go sideways. I'm also sharing a brand new free resource I'm ridiculously proud of: The Strategy Behind $10K+ Months. It's a deep dive case study of how my clients go from $4K–$5K months to consistent five-figure paydays using a specific client example: complete with screenshots, post examples, and an interactive audit so you can see where you stand. 👉 Grab it here: https://meganyelaney.com/10k-months-strategy If you've ever wondered what really happens when motherhood and CEO life collide, and how to still keep momentum…this one's for you. →DM me "$10K Audit" after you get your guide for a free Instagram audit: https://www.instagram.com/meganyelaney

If your business feels like a hot mess behind the scenes, you're not alone and you're definitely not doomed to stay that way. In this episode, I'm joined by professional organizer and certified life coach Tracy Hoth, who's spent the last 17 years helping coaches and online business owners reclaim their time, boost confidence, and increase profitability through simple, streamlined systems. We dive into: The real definition of "organized" (it's not color-coded perfection) How disorganization is quietly draining your time, energy, and income The only five digital folders you need to run a business efficiently Why mindset is the missing piece in most organization systems How to start small, get quick wins, and avoid the "I don't have time" trap Whether your client files are chaos, your desktop is a dumping ground, or you just want more mental space to focus on what you do best, Tracy's practical tips and mindset shifts will help you get organized in a way that actually sticks AND makes you more money. 🔗Tracy's Resources Mentioned: Listen to Simply Squared Away: https://simplysquaredaway.com/podcast/ Free Class: The Only 5 Digital File Folders You'll Ever Need to Run a Smooth (and Profitable) Coaching Business: https://training.simplysquaredaway.com/3ss-ev-org Follow Tracy on Instagram: https://instagram.com/tracyhoth Meg's Resources: 👉Get my Business Story Blueprint to craft a story that sets you apart, builds trust, and inspires clients to work with you: https://meganyelaney.com/business-story-blueprint 👉Come say hi on Instagram: https://www.instagram.com/meganyelaney

You know those moments where everything looks great on paper, but inside…you're spiraling with self-doubt, and questioning if you're actually cut out for this? You're not alone. This happens to even the most experienced entrepreneurs (hiiii me, postpartum!) In this week's episode of Business Not As Usual, I'm joined by business and mindset coach Candy Motzek, host of the She Coaches Coaches podcast and former corporate exec turned coach for coaches. #saycoachagain And we're diving deep into imposter syndrome, confidence-building, and how to actually enjoy the success you've worked so hard for. We talk about: Why imposter syndrome is more than just "self-doubt" (and how to know the difference) How your past life in corporate or another industry holds the exact skills that make you a powerful coach The sneaky ways imposter syndrome slows your growth, and what to do about it Small-but-mighty mindset shifts that help you move forward (even when you're freaking out inside) How to start seeing your wins, even when they feel insignificant This one's packed with wisdom, quotes from Renee Zellweger and Sheryl Sandberg, and tangible tips you can start using today to shift how you show up in your business. If you've ever thought, "Who am I to do this?", this episode is your permission slip to go do the damn thing anyway. 🎧Tune in, take notes, and then go binge Candy's podcast, She Coaches Coaches. Link in the show notes below. 🔗Candy's Resources Mentioned: Listen to She Coaches Coaches with Candy Motzek: https://she-coaches-coaches.captivate.fm/listen How to Find Your Perfect Niche: https://stepintosuccessnow.com/blogs/news/how-to-find-your-perfect-niche Listen to my episoe on Candy's "She Coaches Coaches" Podcast here: https://stepintosuccessnow.com/blogs/news/ep-255 Meg's Resources: 👉Your Process, Packaged: Build the Framework That Makes People Get It & Buy It It's live on August 7th, just $47, and includes my custom GPT Framework Creator so you can turn your brain dump into a client-attracting method (plus a month's worth of content ideas). 📲Save your seat: https://meganyelaney.com/framework-masterclass You don't need more ideas. You need a process people actually understand, and want to buy into. →Come say hi on Instagram: https://www.instagram.com/meganyelaney

[STRATEGY SHIFT] Let's talk about what's actually working to bring in consistent $10K months, without guessing what to post or trying to be everywhere at once. In this Strategy Shift episode, I'm breaking down the exact shift three of my clients made that led to major results: quitting their 9–5s, landing $40K consulting gigs, doubling their reach, and finally creating content that pulls in ideal clients on repeat. Here's what we cover: The specific messaging change that helped one client grow her audience by 200+ in 6 days and explode her quiz conversions Why your ideal clients do care how you get them results (especially if they've tried other methods that didn't work) What most coaches skip when building their framework, and why it's costing them sales How to turn your process into 18+ pieces of content without burning out The mindset shift that helps you go from "posting to post" → "posting to sell" 🔁 If you've been stuck trying to explain what you actually do or why your offer is different, I created a workshop to help you lock this in: 👉Your Process, Packaged: Build the Framework That Makes People Get It & Buy It It's live on August 7th, just $47, and includes my custom GPT Framework Creator so you can turn your brain dump into a client-attracting method (plus a month's worth of content ideas). 📲Save your seat: https://meganyelaney.com/framework-masterclass You don't need more ideas. You need a process people actually understand, and want to buy into. →Come say hi on Instagram: https://www.instagram.com/meganyelaney

Tap Into the One Thing AI Can't Replace: Your Creative Genius [EXPERT VOICES, UNFILTERED] In a world where content is being cranked out by machines faster than ever… how do you stand out, actually connect with your audience, and attract dream clients who feel your message? Answer: You tap into the one thing AI can't replicate—your creative genius. In this episode, I'm joined by Roni McGuire, coach and founder of Shine On and Glow, to talk about the real ROI of creativity: more clarity, more confidence, more aligned clients… and yes, more sales. We're breaking down why your most magnetic content isn't "optimized"—it's original. And how reconnecting with your joy and creative spark can lead to the kind of abundance you can't automate. Whether you've been relying a little too much on ChatGPT lately or you've just been feeling creatively flatlined—this conversation will light a fire in you (and your content strategy). We Cover: The real reason your content might not be landing (it's not strategy—it's soul) How AI is changing the game—and why your originality matters more than ever Why creativity isn't just "nice to have," it's a business growth tool What happens when you stop outsourcing your voice and start trusting your ideas again Roni's tips for getting back into creative flow—even if you feel like you've lost your spark How creativity unlocks clarity—and that clarity makes you money Quote to Remember: "People aren't buying information. They're buying resonance. And resonance doesn't come from AI—it comes from you." Roni's Links Mentioned: ⇒Join The Artists Way Book Club starting on 7/31 and use code MEG20 for 20% off: https://shineonandglow-school.teachable.com/p/awbc-artist-s-way-book-club-spring-2025 ⇒Follow Roni on Instagram here: https://www.instagram.com/shineonandglow/ Meg's Links: ⇒[Business Story Blueprint Freebie]: https://meganyelaney.com/business-story-blueprint ⇒Join the waitlist for the next round of The Distinctive Edge: https://meganyelaney.com/tde ⇒DM me on Instagram: https://www.instagram.com/meganyelaney

[EXPERT VOICES, UNFILTERED] What if you could grow your email list by 1,200+ people in 90 days, without paid ads, daily posting, or another exhausting launch? In today's episode of Business Not As Usual, I'm sitting down with one of my very first business coaches (and one of the smartest humans I know), Dallas Travers, to talk about a game-changing collaboration strategy: bundles. This episode is a wake-up call if you've been relying solely on Instagram to grow your audience and wondering why it feels so hard. Because spoiler alert: 50% of the clients from my last $70K launch came from collaborations, not because they found me on Instagram first. Dallas breaks down: What bundles are (and why they're easier + higher ROI than summits) How one client got 1,200+ subscribers and sold out her offer from one bundle Why this works even if you don't have a big list or a big name The confidence and credibility boost you get just from hosting one She also shares how she grew her list by nearly 5,000 people without posting on Instagram for 8 months and generated $42K in revenue from bundle leads alone. It's a juicy one you'll DEFF wanna bookmark. Links & Resources: ✨Want the 12-minute training Dallas mentions? 👉Get it here. 🚀Ready to dive into this framework and map out your first Bundle? Join the Bundlicious program: Get it here. 📸 Follow Dallas on Instagram: @dallastravers 💌 DM me @meganyelaney with "BUNDLE" if you have any questions!

[EXPERT VOICES, UNFILTERED] Let's be real: if you're drowning in to-dos, secretly cursing your inbox, and wondering how the heck everyone else seems to "do it all," this episode is your warm hug and loving kick in the ass. This week, I'm sitting down with the brilliant and hilarious Emily Reagan—freelance marketing coach, founder of the Unicorn Digital Marketing Assistant School, and mom of four (yes, FOUR). She's built her business by helping overwhelmed women turn their random skill sets into profitable freelance careers—and she's here to help you stop wearing all the hats in your business. We dive into: Why delegating before you feel ready is actually the secret to growing faster (and saner) What to outsource first based on your energy, time, and goals The mindset shift you NEED to make if you're moving from solopreneur to CEO The biggest mistakes people make when hiring their first VA (and how to avoid them) What a VA can do (and what they're not supposed to do... ahem, design your website + write your copy + book your dentist appointment) Emily also shares how she built a lean, flexible team to support her limited work hours (think: 10:30 to 2:30 workdays), why she pays her contractors more than herself (yep), and the exact SOP she recommends every business owner create before they hire. Spoiler: You're probably not too early to start hiring—you're just overwhelmed and need permission to let go. 🎧 Tune in, take notes, and DM Emily "MEG" on Instagram @emilyreaganpr to get her plug-and-play SOP template—so you're not reinventing the wheel when you finally bring on that dream hire. LINKS & RESOURCES: → DM "MEG" to Emily @emilyreaganpr for her free SOP Template → Learn more about finding your unicorn at https://emilyreaganpr.com/virtual-assistant/ → Check out Emily's podcast: The Marketing Freelancer: Unicorns Unite: https://emilyreaganpr.com/podcast/ MEG'S LINKS: [Business Story Blueprint Freebie]: https://meganyelaney.com/business-story-blueprint Join the waitlist for the next round of The Distinctive Edge: https://meganyelaney.com/tde DM me on Instagram: https://www.instagram.com/meganyelaney

[Mom Mode, CEO Energy] Becoming a mom of twins flipped my life and business upside down—in the best (and most chaotic) way possible. But if I could go back and give my pre-mom CEO self some advice? Oof. I'd have a lot to say. In this episode, I'm sharing the exact mindset shifts, boundaries, and business truths I wish I had locked in before motherhood. Even if you're not a parent, this will hit home—because so many of us are building our businesses with goals that don't actually match the life we want to live. We'll cover: What I used to prioritize in business (and why it no longer works) What I would've done sooner to protect my time, energy, and sanity How to build your business to support your future self—whatever that looks like Why life-first scaling isn't just for moms, and how to start doing it now Links Mentioned: [Business Story Blueprint Freebie]: https://meganyelaney.com/business-story-blueprint Join the waitlist for the next round of The Distinctive Edge: https://meganyelaney.com/tde DM me on Instagram: https://www.instagram.com/meganyelaney

Welcome to Business Not As Usual: the rebrand and rebirth of what used to be the #PrettyAwkward Entrepreneur Podcast. In this episode, I'm giving you the real reason behind the shift, what this new name means, and what you can expect from the show going forward. You'll get the inside scoop on: The 5 new episode categories (so you can binge what you need, when you need it) Why I stopped playing it safe with my brand How this show is changing alongside my own journey as a business coach and mom of twins And a sneak peek of what's coming next If you're building a brand that actually reflects who you are, and you're tired of playing by other people's rules—hit play. Because this is Business Not As Usual. Links Mentioned: [Business Story Blueprint Freebie]: https://meganyelaney.com/business-story-blueprint Join the waitlist for the next round of The Distinctive Edge: https://meganyelaney.com/tde DM me on Instagram: https://www.instagram.com/meganyelaney

[BEHIND THE BUSINESS] This episode is a full behind-the-scenes debrief of my most recent launch of The Distinctive Edge, and no…it wasn't my biggest launch ever, but it was my most efficient, sustainable, and aligned launch to date. We're talking real numbers, real client data, and real strategy. Inside this episode, I break down: Total sales vs. cash collected (and why that matters) VIP vs. Base clients and where every single client came from What my email list data revealed about buying behavior The 3-part pre-launch runway that made all the difference Why this felt like a "comeback launch" and what shifted in my approach post-motherhood If you're prepping for a launch, or wondering why your offers aren't converting the way they used to: this is a must-listen. Links Mentioned: [Business Story Blueprint Freebie]: https://meganyelaney.com/business-story-blueprint Join the waitlist for the next round of The Distinctive Edge: https://meganyelaney.com/tde DM me on Instagram: https://www.instagram.com/meganyelaney

[STRATEGY SHIFT] Feel like you're always creating content, but still not seeing the client flow you want? It's time to ditch the content hamster wheel and focus on what ACTUALLY drives demand. In this episode, I'm breaking down how to simplify your content strategy without sacrificing visibility or value. If you've ever thought, "I'm posting all the time but nothing's happening," this one's for you. You'll learn: The real difference between visibility and demand (and why you need both) The mistake most coaches make when trying to "stay consistent" Why one clear message is more powerful than 10 good posts My favorite way to repurpose content to do less and convert more Links Mentioned: [Business Story Blueprint Freebie]: https://meganyelaney.com/business-story-blueprint Join the waitlist for the next round of The Distinctive Edge: https://meganyelaney.com/tde DM me on Instagram: https://www.instagram.com/meganyelaney

This isn't your typical strategy-packed episode: today, you're getting a heart-to-heart. I'm coming to you raw, unscripted, and straight from the feels... because this week is a BIG one over here: ✨My full rebrand is live ✨My new website is up ✨The Distinctive Edge doors are open ✨And this is the final "Pretty Awkward" episode before we come back as Business, Not As Usual 🎉 But more than just a "new look," this rebrand represents something so much deeper for me. In this episode, I'm sharing: What postpartum did to my identity as a CEO (and why I wasn't prepared for it) How motherhood has actually made me a stronger, more intentional business owner The "comeback" moment that sparked this new season of life & business Why I only share from the scar, not the wound, and how that's changed the way I show up online What's coming next for the podcast and why I'm taking a short break Plus, some real behind-the-scenes of the launch, life with the twins, and the beautiful chaos of entrepreneurship. If you've ever questioned who you are in this season of life…or wondered if you can still "do it" after a major life change, this one's for you. I hope this inspires you to keep going, lean in, and build a business that truly fits the life you want NOW: not the life you used to have. Links & Mentions: →The rebrand is LIVE! Check out the new website here: https://meganyelaney.com/ →Apply for The Distinctive Edge: https://meganyelaney.com/tde →Watch the "Define Your Edge" live series replay (available until June 11!): https://meganyelaney.com/define-your-edge I'll see you back here in a few weeks when we relaunch as Business, Not As Usual — can't wait. 💛

If you've been feeling stuck on how to communicate what makes YOU different in a saturated market…this episode is a must-listen. I'm joined by my client Brittany Herzberg — SEO strategist, podcast host, and TDE rockstar — who's walking us through the shifts that took her from "What do I even SAY about my offer?" → to sold-out launch. 🙌 Brittany came into The Distinctive Edge already having built a strong business — but like so many seasoned entrepreneurs, she was still struggling to clearly articulate what set her apart in the SEO space… and how her unique process delivered results. Inside this convo, you'll hear: ✅ How Brittany finally nailed her origin story (after trying to piece it together for years on her own) ✅ How her original 5-step process became a clear 3-phase method that now SELLS ✅ Why just having her origin story and process clarified was worth the entire investment ✅ How this new clarity led to her sold-out launch — and made selling feel more natural and fun ✅ How content creation has become so much faster and easier (less than 2 hours a week!) now that she knows exactly what to say Brittany is such a great example of how even experienced, multi-passionate entrepreneurs can make huge leaps when they finally clarify their core message and client journey. Ready to make a leap with her inside of The Distinctive Edge? DM me "TDE" or apply here: https://meganyelaney.com/tde →Follow Brittany on Instagram: https://www.instagram.com/brittany_herzberg/

If you've ever worried that getting more specific with your niche might limit your business… this episode will seriously inspire you. Today I'm talking with my client Sabra Cawby, a functional hormone specialist, functional nutritionist, and certified personal trainer — about how clarifying her expertise led to her becoming the go-to name for gut + hormone health for women over 35… and brought in her best business months yet. But Sabra's path wasn't instant. When we started working together, she was still feeling hesitant about whether she was "qualified enough" to claim her expertise — sound familiar? (🙋‍♀️ Been there. So many of my clients start here.) Inside this convo, you'll hear: ✅ How Sabra went from general macro coach → to confidently claiming her spot in the gut + hormone space ✅ Why creating a clear process + framework became the game-changer in her messaging ✅ The moment she saw her name getting tagged as the expert in her niche (and what that did for her confidence + referrals!) ✅ How her referrals skyrocketed once her message got clearer ✅ What helped her balance TDE (and her clients!) while being a busy mom of 4 boys (!!) And perhaps most inspiring — you'll hear Sabra's honest take on what it was like to invest in herself again after some initial hesitation, and why it paid off tenfold. Ready to define your edge — so you're the obvious choice for your people? The Distinctive Edge is open for enrollment! This is the exact process Sabra used to clarify her niche, nail her message, and attract more dream clients. If you want to… → Get known for what you do best → Create content that's easier to write + attracts the right clients → Fill your offers with more aligned, ready-to-buy people Then this is for you. Apply here → https://meganyelaney.com/tde Or DM me "TDE" on Instagram and let's chat: https://www.instagram.com/meganyelaney/ →Follow Sabra on Instagram: https://www.instagram.com/sabracawbywellness/

Tune into Day 3 of the Free Define Your Edge to Attract Clients on Repeat 3-day series we're hosting from June 2-4th. In today's workshop you'll discover how your Distinctive Edge makes selling feel more like inviting, and less like convincing. What We Covered: ✅ How to see where your message is creating friction in your sales process ✅ Clarity on why you're still overexplaining your offer (and how to shift it) ✅ A behind-the-scenes look at the 3 low-effort sales methods I use to sell out offers: Private Invite, Referrals, and Light Launching. Time Stamp Breakdown: 9:35: The 3 Places Your Sales Message is Breaking Down 17:58 How to Sell vs Overexplain Your Offer 24:12 Quick Cash Strategy 1: The Private Invite 25:40 Quick Cash Strategy 2: Referrals 27:06 Quick Cash Strategy 3: Lite Launching 35: 37 The Different a Distinctive Edge Makes The next cohort of TDE starts on June 16th! Apply for The Distinctive Edge Heree: https://meganyelaney.com/tde#application-form

What happens when you finally know how to tell your story — and SELL with it? In this episode, I'm joined by TDE VIP client Julia Lynch, a nutrition coach who helps women rewire their relationship with food and lose weight without the drama. Before TDE, Julia struggled to explain what made her approach different — and felt like just "another macro coach" in a noisy market. After defining her Distinctive Edge and building a clear business story + framework? → She had her biggest cash month ever → She relaunched her group program → She started confidently selling in the DMs Tune in to hear how Julia rebuilt her message, boosted her confidence, and created demand — all in just a few months. →Follow Julia on Instagram: https://www.instagram.com/eatmorewithjulia/ →Ready to find YOUR Distinctive Edge? DM me "TDE" on Instagram or apply here: https://meganyelaney.com/tde

What does it really look like to go from unclear offers… to $40K contracts? In this episode, I'm joined by April Wilhelm, a consultant and fractional CMO/COO — and a TDE client who completely transformed her business through the program. Before TDE, April struggled to explain her process to potential clients and close high-value deals. After building her Distinctive Edge and a clear, client-facing framework? → She closed a $40K contract → Booked out her client roster → Left her 9-5 to go full-time in her business Listen in to hear exactly what shifted — and how April now confidently pitches (and lands!) her dream clients. →Follow April on Instagram: https://www.instagram.com/itsaprilwilhelm/ →Ready to build YOUR Distinctive Edge? DM me "TDE" or apply here: https://meganyelaney.com/tde

Tune into Day 2 of the Free Define Your Edge to Attract Clients on Repeat 3-day series we're hosting from June 2-4th. In today's workshop we're helping you see how your Distinctive Edge shifts your content from "helpful" to holy sh*t, I need this" and what happens when your content finally starts pulling weight for you. What We Covered: ✅A simple framework to start emotionally connecting through your content ✅A deeper understanding of why your educational posts aren't converting, and how to fix it ✅One small messaging tweak that's helped my clients sign 3–5 high-ticket clients from a single post TIMESTAMPS: 6:48 - What's Not Working Anymore and Why 12:38 - Two Main Content Formulas That Are Working 15:57 - Your Storytelling Blueprint 18:29 - Perspective Shifting Content 28:41 - The Distinctive Edge You Need The next cohort of TDE starts on June 16th! Apply for The Distinctive Edge Heree: https://meganyelaney.com/tde#application-form

Tune into Day 1 of the Free Define Your Edge to Attract Clients on Repeat 3-day series we're hosting from June 2-4th. In today's workshop we're helping you get clear on why your content isn't converting. and why your message might be missing the mark, even if it's "valuable." What We Covered: ✅ An understanding on why your content isn't converting at the rate you want it to (and how to fix it). ✅ Why having a Distinctive Edge is the missing link to having your next six figure year. ✅ A way to test your content to see if it's stand-outable enough in this saturated online market. Time Stamp Breakdown: 13:21 - What's Working in Coaching NOW 16:31 - The Rise of AI in Coaching 21:49 - The Real Opportunity: Your Distinctive Edge 34:29 - Your Client's Distinctive Edge 38:27 - Your Distinctive Edge Framework 51:57 - Your New Normal with Your Distinctive Edge The next cohort of TDE starts on June 16th! Apply for The Distinctive Edge Heree: https://meganyelaney.com/tde#application-form

Ready to stop screaming into the social media void and start getting found by clients already searching for you? In this episode, I'm joined by SEO strategist and queen of organic search, Brittany Herzberg, to unpack why SEO is not outdated, overly complicated, or only for bloggers—and how it can actually simplify your marketing. We talk about: How SEO helped Brittany go from zero clients to fully booked What SEO actually is (beyond just Google) Why optimizing your content is easier AND more powerful than you think The biggest myths around SEO (like "It takes forever to work") How to make SEO work with your personality, not against it Why relying only on Instagram is costing you leads We also dive into Brittany's unique SEO & Grow Method, how quickly her clients are seeing results (like two days fast), and how you can repurpose content you're already creating to start building evergreen traffic now. Lastly, we talk about Britt's experience as a client inside of The Distinctive Edge! Fun Fact: since recording this episode she went onto reach her launch goal for her program. #WINNING Whether you're brand new or scaling your business, this is the episode that'll finally make SEO click—and get your content working for you. 🎧 Mentioned in this episode: Brittany's free Private Podcast: https://brittanyherzberg.com/seo-private-podcast Follow Brittany on Instagram: https://www.instagram.com/brittany_herzberg/ Brittany's Website: https://brittanyherzberg.com/ 👀 Your content deserves more than a 24-hour lifespan. Tune in and find out how to make it last years. Biz Resources⤵️ We're going deep into my signature Distinctive Edge™ framework so you can finally clarify your message and stop guessing what to say. 🗓 June 2–4 @ 12:30PM EST 🎥 Replays available 💥 Transformation guaranteed Go register here → https://meganyelaney.com/define-your-edge …and treat this like you paid $500 for it. Because that's the level of value I'm bringing.

This episode is a full-on behind-the-scenes breakdown of how I pre-sold HALF the spots in my group program before the doors officially opened—and exactly what I did to make that happen. I didn't work more hours (cuz my babies don't allow it), try 17 new strategies, or manifest in the moonlight (although no shade if you do that). I went back to my own damn process. In this episode, I'm walking you through: Why I revisited my own story, framework, and ideal client work (and how it completely shifted my messaging) What changed in my business (and in me) after becoming a mom that sparked a full rebrand The sneaky reason your "valuable" content might not be converting—and how to fix it My private invite strategy that helped me sell out spots before launch day (without being glued to IG) Why consistency + clarity > chasing trends And the truth about how long it actually takes to build real demand (even when you've been in business for years) If you've been feeling like your content isn't hitting or you're stuck in the messy middle of "I know I'm great at what I do… so why isn't this landing?"—this one's for you. 🎧 Oh—and if you want to learn how to build this kind of demand for yourself? I'm hosting a free 3-day live event that starts June 2nd: Define Your Edge to Attract Clients on Repeat We're going deep into my signature Distinctive Edge™ framework so you can finally clarify your message and stop guessing what to say. 🗓 June 2–4 @ 12:30PM EST 🎥 Replays available 💥 Transformation guaranteed Go register here → https://meganyelaney.com/define-your-edge …and treat this like you paid $500 for it. Because that's the level of value I'm bringing.

Do you ever wonder if you're sharing too much online? Whether you're trying to connect with your audience, show the "real you," or just vent in the moment—there's a fine line between being vulnerable and accidentally making people question if they should hire you. (Oof, yep…we're going there.) In this episode, I unpack what it really means to practice intentional vulnerability—aka how to share the messy without looking like a mess. We talk about: How to check yourself before sharing emotional stories (the "scar vs. wound" rule I live by) Why oversharing chaos in real time might be costing you clients The exact questions I ask before posting vulnerable content How to share your life and build trust without sacrificing your credibility What "professional" actually means in the age of real-time stories, twin toddlers, and unfiltered IG lives I also share behind-the-scenes updates about: My upcoming rebrand (!!) and why this launch feels extra personal A full-circle moment after a rough season where I almost quit my business What embracing chaos as a CEO and a twin mom looks like (laundry piles and client wins can coexist) This is the episode to listen to if you're stuck wondering: "Am I showing my audience I'm human...or just overwhelmed?" 📣 Bonus: My Main Character Energy Private Podcast is still live! This is where I go even deeper into storytelling, messaging, and how to become the coach everyone wants to hire. 👉 https://meganyelaney.com/main-character Let's connect: DM me on Instagram — are you #TeamASMR or does it give you the ick? 😂 And if this episode hit home, tag me and share your favorite takeaway: @meganyelaney

Ever find yourself thinking, "Why isn't this easier by now?" In today's heart-to-heart episode, Meg gets raw and real about the expectations that sabotage entrepreneurs before they even give themselves a real shot. If you've been in the "I thought I'd be further by now" spiral, this episode is your permission slip to feel the feels, but not stay stuck there. She shares behind-the-scenes moments from her own journey (including $200K+ in losses after hitting major milestones), the truth about outsourcing too soon, and the mindset shift that took her from employee energy to CEO endurance. You'll hear: Why your definition of hard might be the very thing keeping you stuck The trap of expecting marketing to be easy, and how to actually get good at it Real stories from entrepreneurs like Amy Porterfield and Sophia Amoruso who took YEARS to see success A reminder that your story, not just your strategy, is what makes your brand unforgettable Plus: the #1 thing Meg's been seeing her clients do that's finally bringing in sales—and it's not another Canva carousel. If you've been throwing a little pity party in your business lately (hi, we all do), this episode will help you cry it out, stand up, and keep going; smarter and stronger. Biz Resources: →Sign up for the FREE Private Podcast, Main Character Energy: https://meganyelaney.com/main-character →Follow me on Instagram: https://www.instagram.com/meganyelaney

In this episode, I'm sharing the full story behind one of my biggest revenue weeks in this new season of business: $42,000 in sales, including a $20K cash day, all while working part-time hours and raising twins (and NOT in the middle of a launch). This wasn't a one-time fluke. It's the result of building a brand with a clear edge, focusing on what actually drives sales, and letting go of outdated strategies that no longer serve the version of me (or my business) today. Inside, I get into: How I brought in high-ticket sales without working around the clock Why reinventing my business was necessary—even after past success The shifts that helped me create results during a season of less What building a truly distinctive brand looks like in practice The behind-the-scenes of launching my new podcast, Main Character Energy If you're in a pivot, rebuilding after a break, or just tired of feeling like your business doesn't reflect you anymore—this episode will show you what's possible when you lead with your edge. Biz Resources: →Sign up for the FREE Private Podcast, Main Character Energy: https://meganyelaney.com/main-character →Follow me on Instagram: https://www.instagram.com/meganyelaney

What does it really take to go from feeling stuck at an income plateau…to running events, selling out launches, and becoming the go-to name in your niche? In this episode, I'm joined by one of my incredible private clients, Laura Banks, a nutrition health coach who's gone from stalled growth to full-on CEO momentum (midday walks and all 🙌). We talk about: ✨ The mindset shift that changed everything in her business 📈 How she grew her Instagram to almost 60,000 followers with signature content 💌 Why her consistency with email (hello, 5K+ subscribers!) is fueling her best launches yet 🎤 The power of becoming known for something—and how it's opened doors for podcast tours, speaking gigs, and events 🧠 How reclaiming her time (and mental space) helped her show up more fully in life and business Laura's story is the reminder we all need that your next level isn't about working harder, it's about working differently. Whether you're in the early stages or gearing up for your next big launch, this episode will light a fire under you (and might just make you lace up your sneakers for a midday walk 😉). Laura's Links: 👉Follow Laura on Instagram: https://www.instagram.com/laura.b.healthy/ 👉Listen to the Isn't She Powerful Podcast: https://bhealthyhabits.com/podcast Meg's Links: →Join my private podcast, MomLife Unfiltered: Business in the Balance: https://meganyelaney.com/private-podcast →Craft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint →Follow me on Instagram and come say hi👋: https://www.instagram.com/meganyelaney/

If you've ever caught yourself thinking, "When I hit that next milestone, then I'll finally feel successful", this episode is a must-listen. This week, I sat down with Sam Vander Wielen, attorney-turned-entrepreneur, legal educator to over 350,000 online business owners, and author of the powerful new book When I Start My Business, I'll Be Happy. Sam built a multi 7-figure business helping entrepreneurs legally protect themselves, while navigating the unimaginable: the back-to-back loss of both of her parents, a major surgery, and becoming a caretaker...all while launching and growing her business. We talk about: How she grew an email list of 46,000+ subscribers (even in a "less exciting" niche like legal!) Turning everyday moments into compelling marketing stories that connect, convert, and keep your audience engaged Why chasing milestones doesn't bring happiness, and what actually does What resilience really looks like when your personal life feels like it's falling apart This episode is raw, honest, and wildly inspiring. Whether you're in a season of hustle, heartbreak, or both, you'll walk away with permission to be human and keep showing up. About Sam Vander Wielen: Sam Vander Wielen is an attorney-turned-entrepreneur and the go-to legal educator for online business owners. As the founder of Sam Vander Wielen LLC, she created the internet's most trusted contract template shop, generating multi-seven-figure revenue annually. She's the author of When I Start My Business, I'll Be Happy and host of the On Your Terms® podcast, where she dishes out no-fluff legal tips, honest marketing strategies, and practical business advice. Since 2017, she's helped over 350,000 entrepreneurs grow legally and confidently—while navigating profound personal loss and life-altering challenges. Sam's Links: →Get Your Book & Bonuses Here: https://samvanderwielen.com/book/ →Follow Sam on Instagram: https://www.instagram.com/samvanderwielen/ →Get Sam's SideBar Newsletter: https://www.samvanderwielen.com/easy-emails/ Meg's Links: →I have ONE 1-1 coaching spot open. DM me "COACHING" on Instagram to apply: https://www.instagram.com/meganyelaney/ →Join my private podcast, MomLife Unfiltered: Business in the Balance: https://meganyelaney.com/private-podcast →Craft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint

What if you never hit rock bottom? Never had a dramatic "I was broke, burned out, and living in my car" moment? And yet… you're still really damn good at what you do. This episode is for the entrepreneurs who didn't rise from the ashes, but still want to share a compelling story that connects. Today, I'm breaking down how to craft a magnetic business origin story when you don't have a huge transformation moment, and why you don't need one to be memorable, inspiring, or profitable. Whether you were profitable from Day One, came from a corporate background, or simply "fell into" your business because you were good at what you do… this episode will help you: ✨ Find the real pivotal moments that shaped how you serve ✨ Create emotional connection without fabricating struggle ✨ Use your strengths and story to stand out online ✨ And confidently own your path, even if it looks wildly different than everyone else's If you've ever thought "I don't have a story," this one's for you. 🎧 Hit play and let's uncover the gold in your no-drama origin story Biz Resources →Join my private podcast, MomLife Unfiltered: Business in the Balance: https://meganyelaney.com/private-podcast →Craft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint →Julia's Post: https://www.instagram.com/p/DHqQVbMxhPQ/?img_index=1 →Lydia's Account: https://www.instagram.com/lydia_apolloandivy/

You've hit the goals, built the business, and checked all the boxes of success… so why does it still feel like something's missing? Or maybe you haven't hit the goals yet—because overthinking, self-doubt, and mental spiraling keep you stuck in inaction, second-guessing every move. In this episode, I'm joined by 7-figure entrepreneur and creator of The Reset Room, Ashley Krooks, who shares the raw truth behind success, burnout, and the thought spirals that high achievers know all too well. Ashley opens up about how she went from living her "dream life"—traveling the world, growing a thriving business, and hitting milestone after milestone—yet still feeling anxious, unfulfilled, and constantly in her head. We dive into: ✨ Why mindset work alone wasn't enough to create real peace ✨ The hidden cost of overthinking and constant mental chatter ✨ How Ashley broke free from the spiral and rewired her nervous system ✨ What it actually takes to feel present and fulfilled in your life and success ✨ Her signature RESET framework that's helped hundreds of clients finally turn off their minds and turn on their lives If you're a high achiever who's tired of feeling "off" even when everything looks good on paper—this episode is your permission slip to stop chasing and start living. Let's get you out of your head—and into your life. Ashley's Links →Join the RESET Room: Where Overthinking Ends happening April 8th-10th (replays avail): https://ohtheplacesashgoes.com/the-reset-room →Follow Ashley on Instagram: https://www.instagram.com/ohtheplacesashgoes/ Meg's Links/Biz Resources: →I have TWO 1-1 coaching spots opening on April 14th. DM me "COACHING" on Instagram to apply: https://www.instagram.com/meganyelaney/ →Join my private podcast, MomLife Unfiltered: Business in the Balance: https://meganyelaney.com/private-podcast →Craft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint

🚀 What if your coaching business could replace your full-time income—without working 24/7? That's exactly what my client is on track to do by June and in today's episode, we're pulling back the curtain on the strategy, mindset shifts, and behind-the-scenes coaching that made it happen. Within four months of coaching she's matched her healthcare income for two months in a row, had her biggest launch yet, and (just casually 🤯) got accepted to speak at a huge event in Las Vegas this fall. But here's the thing—this didn't happen by accident. In this episode, we break down: ✔️Her targeted audience infusion plan The biggest shifts she made in her business to hit this milestone ✔️ Her signature framework revamp that doubled her client inquiries ✔️ My distinctive edge coaching process behind her breakthrough: record-breaking launch, viral growth, and a major speaking opportunity This isn't just a "rah-rah" success story—this is a masterclass in how to scale smarter. 📩 If you're ready to make your next launch the launch that changes everything, DM me "1:1" on Instagram (@meganyelaney) and let's chat about how coaching can help. Mary's Links: →Follow Mary on Instagram: https://www.instagram.com/marykatherynfitness/ →Get Mary's 12 Hr Shift Survival Guide: https://www.marykatherynfitness.com/12hoursurvivalguide Meg's Links/Biz Resources: →I have TWO 1-1 coaching spots opening on April 11th. DM me "COACHING" on Instagram to apply: https://www.instagram.com/meganyelaney/ →Join my private podcast, MomLife Unfiltered: Business in the Balance: https://meganyelaney.com/private-podcast →Craft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint

Becoming a mom completely rocked my sense of self. One minute I was running my business, hitting big numbers, sooo focused on the next goal, the next level, the next "thing", then all of a sudden I'm a mom and completely obsessed with my babies, almost forgetting the life I had prior. The journey back to business and balancing the two has not been easy, and the same goes for today's incredible guest, one of my mentors, Jess Glazer. We dive deep into the identity shift that happens when you're both a new mom and a business owner—how it shakes your confidence, changes your priorities, and forces you to redefine what success even looks like. But we're not just talking about the struggles. Jess also drops golden nuggets on 2025 social media trends that you need to know if you want to stay ahead in the online business game. (Hint: The way we've been marketing? Yeah, it's evolving fast.) What You'll Hear in This Episode: ✅ The unexpected ways motherhood messes with your identity as an entrepreneur ✅ How to embrace the messy middle instead of resisting it ✅ The mindset shift that made everything feel lighter for both of us ✅ Jess's top 2025 social media strategies (that most people aren't talking about yet!) ✅ How to run a business without being glued to Instagram 24/7 If you're a business owner navigating the wild ride of motherhood or just want to future-proof your marketing strategy, this episode is a must-listen. Biz Resources →Discover Jess' proven roadmap that thousands of coaches and course creators have used to build scalable 6-figure online businesses in her free event: DBE Live. Join here: https://www.jessglazer.com/dbelive-2025-p?affiliate=megany →Follow Jess on Instagram: https://www.instagram.com/iamjessicaderose/ My Biz Resources: →I have TWO 1-1 coaching spots opening on April 11th. DM me "COACHING" on Instagram to apply: https://www.instagram.com/meganyelaney/ →Join my private podcast, MomLife Unfiltered: Business in the Balance: https://meganyelaney.com/private-podcast →Craft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint

Ever feel like you're doing all the things—posting, engaging, tweaking your offer—but still not seeing the momentum you want? That was my client just a few months ago. Fast forward four months, and she's now: ✅ Landed a huge speaking gig ✅ Went viral (hello, massive visibility!) ✅ Signed two dream 1-1 clients in the last week ✅ Had her best launch yet in Feb So, what changed? Her confidence. But not just the "rah-rah motivational" kind—the deep, unshakable belief in her expertise that made her an obvious choice for her ideal clients. In this episode, I'm breaking down: 🔥 The mindset shift that skyrocketed her confidence (and how it led to real results) 🔥 Why she stopped only relying on social media—and how she put herself in rooms that changed everything 🔥 The key to standing out and making people say, "I need to work with HER" This isn't about "just post more" or "wait for clients to come to you." It's about playing bigger, thinking differently, and owning your authority in a way that attracts massive opportunities. 🎧 Hit play, and let's get you out of hiding and into your next level of success! Biz Resources →I have TWO 1-1 coaching spots opening on April 11th. DM me "COACHING" on Instagram to apply: https://www.instagram.com/meganyelaney/ →Ready to craft your Distinctive Edge and finally position yourself as the go-to expert in your niche? Join the Distinctive Edge Waitlist. Next cohort starts June 16th. Let's make your brand obsessable😎 https://meganyelaney.com/tde-waitlist →Craft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint

Buckle up baby, because this episode is going to rock you in the best way possible. If you are constantly refreshing your phone, always checking your DM's, looking to see if a client needs you even when it's past your allotted hours, you'll want to listen to this episode because you might be anxiously attached to your business. In this episode Sami, our expert for the week, shares how to spot the signs you're anxiously attached in your business and how to work through it. She also explains how being activated in relationships can really affect how you're showing up in business (even without you realizing it) aka your "business problem" might not actually BE a business problem. Samantha is a Certified Attachment Trauma Specialist, Relationship Coach, and founder of The Relationship Rehab. She helps individuals heal attachment wounds, build healthier relationships, and cultivate inner peace. Blending psychology with spirituality, her unique method has guided hundreds from sabotage to security in love. Originally from Wales, she has spent the past decade in Asia. When she's not coaching and teaching, you can find her trekking in the Himalayas or enjoying coffee and a good book in a local cafe in Thailand. Sami's Links →Follow Sami on Instagram: https://www.instagram.com/the.relationship.rehab/ →Take the Relationship Archetype Quiz here: https://relationshiprehab.mykajabi.com/archetype-quiz Biz Resources →Ready to craft your Distinctive Edge and finally position yourself as the go-to expert in your niche? DM me 'EDGE' on Instagram to apply. Let's make your brand obsessable😎 https://www.instagram.com/meganyelaney →Craft Your Business Origin Story with the Business Story Blue Print: https://meganyelaney.com/business-story-blueprint

Have you noticed your potential clients are more cautious than ever about investing in coaching or programs? You're not alone. In 2025, people are craving connection, reassurance, and proof that you can truly help them before making a decision. Buyers are SMART, savvy and have been burned a time or two, so they want to make sure they're spending their money wisely, which means we need to add back in that personal touch energy to walk them through step by step how our program can help them. In this episode, I share a simple yet powerful strategy that transformed two "I can't right now" followers into paying clients within days: personalized videos. You'll learn: Why traditional "sales tactics" aren't working like they used to. How adding just a few minutes of personal touch can make all the difference. The exact approach and messaging I used in these personalized videos to overcome hesitation and build trust. If you're ready to stop hearing "maybe next time" and start converting more leads by genuinely connecting, this episode is a must-listen! Biz Resources: →Ready to craft your Distinctive Edge and finally position yourself as the go-to expert in your niche? DM me 'EDGE' on Instagram to apply. ONLY A FEW SPOTS LEFT FOR MARCH 10TH START DATE! Let's make your brand obsessable😎 https://www.instagram.com/meganyelaney →Want to get my Free Framework Think Tank Session Recording? DM me "FRAMEWORK" on Instagram and I'll send it over. →Craft Your Business Origin Story to convert more clients with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint

Be honest… has someone ever asked for your website, and you awkwardly mumbled something about "working on it" or just sent them to your Instagram instead? 👀 I get it. Websites can feel like a whole thing—expensive, time-consuming, and straight-up overwhelming. And let's be real, you technically don't need a website to start signing clients. BUT… (big but incoming) There does come a point where not having a website is actually making it harder for people to trust you, book you, and see you as the expert you actually are. Enter Krissy and Claire of K & C Creative. After Krissy and Claire leveraged their website and automated funnel to enroll 4,000 people into their paid membership in just 4 months, they knew they could make an even greater impact by helping ambitious entrepreneurs get their businesses online—fast. These two sisters have cracked the code on making professional websites easy with their One-Page Website in a Day. In this episode, we talk about: ✨ Why delaying your website is actually costing you clients (and confidence). ✨ The One-Page Website in a Day method that gets you up and running fast. ✨ Why your website doesn't have to be fancy—just effective. ✨ How to skip the DIY struggle and finally have a site that feels pro. If you're done feeling like an imposter every time someone asks for your website, this episode is for you. K & C Creative Links: →Want to get your website up without the headache? Check out One-Page Website in a Day and use code Meg10 for 10% off: https://www.kandccreative.com/a/2148022291/GhkKiaZS →Get their Free Brand Guide & Website Mockup PDF: https://www.kandccreative.com/a/2148061239/GhkKiaZS →Follow K & C Creative on Instagram: https://www.instagram.com/kandc.creative/ Meg's Biz Resources: →Ready to craft your Distinctive Edge and finally position yourself as the go-to expert in your niche? DM me 'EDGE' on Instagram to apply. Let's make your brand obsessable😎 https://www.instagram.com/meganyelaney →Craft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint

Are you stuck wondering why your niche isn't helping you attract clients like it used to? You're doing all the right things—posting content, speaking to your ideal client, staying in your niche—and still… crickets. The truth is: niching down is no longer enough to stand out and scale your business in 2025. In this episode, I break down the key shift you need to make to become the ONLY choice in your space: developing a Distinctive Edge. This is more than just a niche—it's your signature combination of expertise, story, personality, and process that makes your brand unforgettable. You'll learn: ✨ Why niching can only take you so far in today's crowded online space. ✨ How your Distinctive Edge creates a "moat of protection" around your business, allowing you to thrive regardless of changing trends. ✨ How to identify and lean into your unique coaching method and messaging to attract premium clients. ✨ Real client stories showing the power of this framework (from ghosted to getting dream inquiries!). If you're tired of blending in and ready to build a brand that people can't stop thinking about, this episode is a must-listen! Biz Resources →Ready to craft your Distinctive Edge and finally position yourself as the go-to expert in your niche? DM me 'EDGE' on Instagram to apply. Let's make your brand obsessable😎 https://www.instagram.com/meganyelaney →Craft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint

Ready to stop relying on social media for all your client growth? It's time to leverage the power of virtual summits and build a flood of new leads—without the endless posting and algorithm games. In today's episode, we have the FABULOUS Marisa Corcoran sharing her 5-Day Signature Summit System. We go over… ☆How to choose a summit topic that rapidly grows your audience (500-2K+ new leads in WEEKS with them asking, "How can I work with you?") ☆ The 5 P Framework to create an event that showcases your genius and creates rockstar industry relationships. ☆ FUND a pay-it-forward legacy and tap into a modern philanthropy runway that uses your influence for GOOD. If you're tired of relying on your posts and stories as the only way to bring in clients, you will want to bookmark this episode AND check out Marisa's Copy Chat Summit happening now! Marisa's Links →Join The Copy Chat: https://thecopychat.com/ →Follow Marisa on Instagram: https://www.instagram.com/mtoni Biz Resources/Links →Ready to find your Distinctive Edge so you can stand out & scale your business in 2025? DM me "WAITLIST" to get info and first priority spot: https://www.instagram.com/meganyelaney →Craft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint

Ever catch yourself thinking, "What if I'm actually boring, and no one cares about what I have to say?" Trust me, you're not alone. In this episode, we're tackling that sneaky little voice in your head that tells you your content isn't interesting enough. Spoiler alert: It's a lie. You do have value, and your audience needs what you bring to the table. We'll dive into: Why your perceived "boringness" is actually a sign of overthinking. How to shift your focus from impressing to connecting. Practical ways to create magnetic content that speaks directly to your ideal client. Real-world examples of coaches who thought their stories weren't compelling—until they leaned into their unique edge. By the end of this episode, you'll have actionable strategies to embrace your voice, own your ideas, and stop hiding out of fear that your message isn't enough. (Because it is.) Biz Resources/Links →Ready to find your Distinctive Edge so you can stand out & scale your business in 2025? DM me "WAITLIST" to get info and first priority spot: https://www.instagram.com/meganyelaney →Craft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint

Your catalyst moment isn't just another part of your story—it's the moment that makes your audience feel seen, understood, and ready to take action. It's the turning point in your journey that mirrors exactly where your ideal clients are right now. In this episode, we'll dive deep into: What a catalyst moment is and why it's the key to creating an unforgettable business origin story. The simple exercise that will help you uncover your perfect catalyst moment. Real-life examples of how coaches are using their turning points to build trust and empathy with their audience. How to weave this moment into your content to inspire action and get clients applying for your coaching. Whether you're new to storytelling or looking to refine your message, this episode will guide you in crafting a narrative that connects on a whole new level. 🎧 Ready to pinpoint the story that gets your audience hooked? Tune in now! Biz Resources/Links →Download your FREE Business Story Blue Print: How to Attract Dream Clients With Your Unique Origin Story: https://meganyelaney.com/business-story-blueprint →Come say hi on Instagram: https://www.instagram.com/meganyelaney

Are you giving too much to your clients and seeing too little in return? Over-delivering might seem like the ultimate way to "wow" your clients, but it could be the very thing sabotaging your sales and burning you out. In this episode, we're breaking down why over-delivering often backfires, how to identify if you're stuck in this cycle, and what to do instead to create massive value without overextending yourself. Here's what we're covering: The sneaky ways over-delivering can hurt your business (and your confidence). How to set boundaries that protect your time and energy while still serving your clients at the highest level. Real-world examples of how scaling back can actually increase your perceived value and attract dream clients. Practical steps to shift from over-delivering to creating sustainable, scalable offers that still get clients incredible results. Whether you're a chronic over-deliverer or just starting to notice the cracks in your boundaries, this episode will give you the tools to reclaim your time, boost your sales, and build a business that feels aligned. 🎧 Ready to stop sabotaging your sales and start thriving? Tune in now! Biz Resources/Links →Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz →Come say hi on Instagram: https://www.instagram.com/meganyelaney

Does marketing your offer feel like shouting into the void? You're not alone—and the good news is, there's a better way. If you've been struggling to communicate the value of your program or service, this episode is for you. We're diving into the concept of mini transformations and how they can completely change the way you market and sell your offer. Mini transformations are the stepping stones your clients experience at each stage of your framework. These small but powerful wins show your audience exactly what they'll KNOW, DO, and FEEL at every step—and why they can't wait to work with you. In this episode, you'll learn: What mini transformations are and why they're a game-changer for your marketing. How to map out the KNOW/DO/FEEL for every step of your offer framework. Real-world examples of how mini transformations make your content irresistible and your offer undeniable. Why focusing on these small wins builds trust, clarity, and excitement in your audience. By the end of this episode, you'll know how to showcase the unique value of your offer in a way that feels effortless—and converts like crazy. 🎙️✨ Biz Resources/Links →Developing Your Framework Episode (iTunes): https://podcasts.apple.com/us/podcast/unpacking-your-unique-framework-the-secret-ingredient/id1471547197?i=1000678117108 →Developing Your Framework Episode (Spotify): https://podcasts.apple.com/us/podcast/unpacking-your-unique-framework-the-secret-ingredient/id1471547197?i=1000678117108 →Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz →Come say hi on Instagram: https://www.instagram.com/meganyelaney

This year didn't go as planned—and honestly? That turned out to be the biggest blessing. In this raw and reflective episode, I'm breaking down what it's really like to navigate major life changes while running a business, the lessons I learned when I scrapped my plan and started over, and how I reframed what "success" looks like. We'll dive into: ✨ Why I had to let go of my perfectly crafted business plan after having twins. ✨ The surprising clarity that came from slowing down and reevaluating everything. ✨ A behind-the-scenes look at what I actually accomplished this year (even when I felt like I wasn't doing enough). ✨ How to reframe your own "year in review" and recognize the growth you've experienced—even when it doesn't look like traditional metrics. If you've ever been hard on yourself for not doing enough, this episode is here to remind you that sometimes, the best growth comes from what you don't plan for. Biz Resources/Links →Get Your Best Year Yet Business Planning Template for $33: https://meganyelaney.com/bestyearyet →Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz