Business Not As Usual with Megan Yelaney

If your January motivation is already fading, or you're realizing that doing more isn't fixing what feels off in your business: this episode is for you. In this conversation, I'm walking you through the exact Gap Finder process I created for my private mastermind clients to help them identify what's actually holding their business back (hint: it's usually not what you think). Because most entrepreneurs don't have a motivation problem. They have a misdiagnosed gap. You might think you need more leads, better sales skills, or a new platform, but the real issue is often buried underneath in your messaging, positioning, or clarity around what you're known for. This episode will help you spot that domino gap: the one fix that makes everything else easier. In This Episode, We Cover: Why motivation always fades, and why that's normal The difference between the problem you think you have and the one actually blocking growth Why January feels slow for so many industries (and why February is the real reset) What "I promised myself I wouldn't invest this year" really means How trust (not money) is often the real objection behind investing How to decide what to invest in next: time, skill, coaching, or support The Gap Finder Framework I use with mastermind clients to diagnose business blind spots How to identify your domino gap: the one change that unlocks momentum everywhere else The 5 Core Business Gaps We Walk Through: Your Distinctive Edge (Messaging & Positioning): Can you clearly say what people come to you for, and why you? Your Offer Suite: What's working, what feels off, and what might be missing entirely? Marketing, Visibility & Demand: Are you getting eyes, but not conversions? Or relying too heavily on one platform? Sales & Revenue Flow: How money is actually moving (or not moving) in your business right now. Systems, Team & Capacity: Where things fall apart when you're busy, or when you can't be everywhere. We also talk about how to choose your next 90-day focus so you're not trying to fix everything at once. Important Links: →Apply for The Distinctive Edge: https://meganyelaney.com/tde →Come say hi on Instagram: https://www.instagram.com/meganyelaney

Tune into Day 3 of the Wildly in Demand series we're hosting from January 27th-29th. We'll break down: ✅How to share client stories without relying on vague wins or before-and-after fluff ✅How to highlight process-based results so people understand what actually changes when they work with you ✅How to turn proof into belief, not pressure You'll learn how to use proof in a way that helps buyers see themselves in the transformation — not just admire results from afar. Time Stamp Breakdown: Important Links: The next cohort of TDE starts on February 9th! Apply for The Distinctive Edge Here: https://meganyelaney.com/tde#application-form Sign up here to get The Wildly in Demand replay emails + resources: https://meganyelaney.com/wildly-in-demand

[THE DISTINCTIVE EDGE CLIENT CASE STUDY] What if your marketing didn't just work… it actually made you feel more regulated? In this longer, laugh-out-loud-and-then-get-a-lump-in-your-throat conversation, Meg sits down with Tasha and Brandon (Rules & Rebellion)—burnout business strategists who support heart-centered business owners with Complex Life Circumstances (their term: CLC). If you've ever tried to follow someone's "post every day + hustle harder" blueprint and felt your nervous system slam the brakes… this episode will feel like someone finally telling the truth out loud. Tasha and Brandon share what it's like to build a business while navigating layered realities—ADHD, parenting, perimenopause, chronic stress, flare-ups, caregiving, life transitions—without pretending discipline alone is the answer. They talk about why so many business strategies feel like "duct tape on a Lamborghini," and what changed when they anchored their message in a clear framework and values-led positioning that actually fits real life. We also get into tangible results: how they used a relationship-based private invite strategy to bring in $6,000 more in sales between December and January than ever before, and why the bigger win wasn't just money—it was creating systems that made the business feel safer and more sustainable. And if you've ever thought, "I can't keep doing this… but I also can't not do this work," Tasha's closing message is basically a mic drop. In this episode, we cover: What "Complex Life Circumstances (CLC)" actually means—and why it changes how you market and sell Why most strategies feel like duct tape on a Lamborghini for high-capacity people with layered lives The difference between stabilizing your nervous system vs just soothing it How a framework gives you one clear way to explain what you do (and reduces daily decision fatigue) What changed when they stopped "spraying the internet" with content and started selling with a clear process How private invites work when you're not trying to be templated, pushy, or weird The underrated result: building systems that help you have a business and a life Why your message can't survive on "$27/month energy" if you're here to make real impact How autonomy inside a program creates better results than copy/paste "be like me" coaching Memorable moments / quotes: "It felt like duct tape on a Lamborghini." "It was energizing versus depleting." "I can't not do this work." "You can't survive on $27 a month if you're here to deliver a real message." "Meg never asked us to be her—she asked us to get out of our own way." Connect with Tasha & Brandon (Rules & Rebellion) Instagram: @rulesandrebellion Website: https://www.rulesandrebellion.com/ Podcast: Boldly Becoming You: https://rulesandrebellion.libsyn.com/ Want to apply for The Distinctive Edge? DM Meg on Instagram @MeganYelaney or apply at https://meganyelaney.com/tde

[THE DISTINCTIVE EDGE CLIENT CASE STUDY] In this episode, Meg sits down with Leah Bryant, Podcast Growth Strategist and Coach, to talk about how clarifying her messaging—and fully owning her distinctive edge—helped her book multiple podcast audits and full podcast launches in a matter of weeks. Leah shares the honest reality of being five years into business, having already experienced success, and still realizing something was missing. After transitioning from an agency model to a solo business, Leah knew she was good at what she did—but wasn't clearly articulating why she was different in a saturated market. Inside this conversation, Leah breaks down how leaning into her background as a former fraud investigator (yes, really) changed everything—from her confidence to her conversions. If you've ever thought, "I know I'm good at what I do, but my message isn't landing," this episode is for you. In this episode, we cover: Why Leah almost didn't invest—and what helped her make a grounded, confident yes How podcast SEO can turn a show into an actual revenue-generating asset The mistake most podcasters make when trying to grow (and why tips alone don't convert anymore) How Leah transitioned from an agency voice to owning her voice as the brand Why owning your background and pattern-recognition skills builds instant trust What shifted when Leah stopped "sounding like everyone else" and showed more personality How clarity in messaging led to booked audits, paid launches, and inbound clients Why confidence—not just strategy—is the real multiplier in sales Quotes you'll hear echoed: "I knew I was good at what I did—I just wasn't owning it." "I was burned before, and I didn't want another program collecting dust." "Once I started being myself, everything shifted." Connect with Leah Bryant Website: https://leahbryantco.com/ Leah's Podcast: https://leahbryantco.com/podcasting-problem-solver/ Leah's Instagram: https://www.instagram.com/leahbryant_co/ Want to apply for The Distinctive Edge? DM Meg on Instagram @MeganYelaney or apply at https://meganyelaney.com/tde

[THE DISTINCTIVE EDGE CLIENT CASE STUDY] What does it look like to move from "I'll join next year" to a full-body gut yes—and then watch your business immediately start to click? In this case study-style episode, I sit down with Deb Driscoll, founder of The Be Her Collective, whose North Star is "reminding women just how frickin' magical they are." Deb supports women to reclaim their intuitive wisdom, remember who they are, and step into heroine status—and reminded us all that intuition + strategy is a lethal combo when you finally give yourself permission to be fully seen. Deb shares the honest behind-the-scenes of what it felt like to invest (hello, excitement + nausea), how old scarcity stories almost kept her out, and why she decided TDE would be the "pathway, full stop." Then we get into what actually changed: the framework, the messaging clarity, and the (surprise!) sales support Deb didn't realize she needed—especially the power of private invites to enroll clients without a big launch. If you've ever felt like your work feels "too intangible" to explain clearly… or you're tired of spinning in circles trying five different strategies at once… this one will hit. In this episode, we cover: Why Deb joined The Distinctive Edge (TDE) and what made it feel like "the risk that has reward" The difference between a true "not now" and a scarcity-based "no" How Deb stopped the "I know so much" expert spiral by becoming a beginner again (TDE school energy) The real key to making a "vague" or intuitive transformation feel tangible and clear in your messaging Why your signature framework can become your one message, one mission across offers What made the material reviews so powerful (and why "knowing the why" matters) How Deb used private invites to start 2026 with clients already enrolled (without a traditional launch) The underrated ROI: community, connection, and not building your business alone Quotes you'll remember "This feels risky, but this is the risk that has reward." "I unsubscribed to so many people… I'm listening to myself, and I'm listening to Meg." "I start 2026 not just as a business owner. I'm a woman on a mission." Connect with Deb Driscoll Website: https://thebehercollective.com/ Subscribe to Deb on Substack: https://substack.com/@thebehercollective Want to apply for The Distinctive Edge? DM Meg on Instagram @MeganYelaney or apply at https://meganyelaney.com/tde

Tune into Day 2 of the Wildly in Demand series we're hosting from January 27th-29th. We'll break down: ✅How to identify the framework that already exists inside your work (even if you've never named it) ✅How a clear method eliminates the "I've tried that before" objection ✅Why clarity around your process builds trust fast — and makes people want your way You'll learn how to clearly explain what you do — without rambling, over-explaining, or hoping people "just get it." Time Stamp Breakdown: Important Links: The next cohort of TDE starts on February 9th! Apply for The Distinctive Edge Here: https://meganyelaney.com/tde#application-form Sign up here to get The Wildly in Demand replay emails + resources: https://meganyelaney.com/wildly-in-demand

Tune into Day 1 of the Wildly in Demand series we're hosting from January 27th-29th. We'll break down: ✅What parts of your story create demand (and which parts are just noise) ✅Where your story needs to show up more clearly in your content ✅The difference between being "liked" and being actively sought out You'll get clear on what actually makes your story compelling, and how to use it on purpose in your messaging. Time Stamp Breakdown: 8:20 - What does being 'Wildly in Demand' mean? 10:58 - Your Wildly in Demand Goals 13:44 - Process to Become Wildly in Demand 24:15 - Origin Story Psychology (Why it SELLS!) 38:10 - Example Origin Story Walkthrough 43:06 - 3 Non Negotiable Places Your Origin Story Shows Up 59:58 - Special Early Bird Invitation Important Links: The next cohort of TDE starts on February 9th! Apply for The Distinctive Edge Here: https://meganyelaney.com/tde#application-form Sign up here to get The Wildly in Demand replay emails + resources: https://meganyelaney.com/wildly-in-demand

What if the reason your launches feel exhausting…isn't how much you're doing, but how fragmented your message has become? In this episode of Business Not As Usual, I'm pulling back the curtain on something I realized while prepping for my mastermind kickoff: 👉Last year, I filled four different offers but I only publicly marketed one message And honestly? It changed everything: from my energy, to my client results, to how demand shows up behind the scenes. In this episode, I walk you through: Why I stopped marketing multiple offers (and why it no longer works for most businesses) The four offers I filled without running separate launches for each How one clear, specific message fueled referrals, renewals, and private invites Why being known for one thing increases demand for everything How this approach made me a better coach, and created a 65% continuation rate The difference between building wide vs. going deep in your message What to focus on if your brand feels scattered or unclear right now I also share a very honest look at how seasons of life matter in business: from my 2019 "launch everything" era to running a streamlined business as a mom of twin toddlers who wants her business to support her life (not consume it). If you've been feeling like: Your offers make sense…but your message doesn't feel anchored You're tired of explaining yourself over and over You want demand to come from being known, not posting more This episode is for you. 🔥Join Me Live: Wildly In Demand (Free 3-Day Event) If you want help defining the message you want to be known for, and building demand without burning yourself out with content: this is your invitation. 📅 January 27–29 ⏰ 12:30pm ET (with replays) 🎟️ Free 👉Register here: https://meganyelaney.com/wildly-in-demand This is where I break down the exact process I use to help clients: Clarify their "this is what I do" message Become known for something specific Create momentum that leads to behind-the-scenes sales AKA: a message that actually does the heavy lifting.

Want to become wildly in demand this year: booked out, waitlist, people actually choosing you for your method and your approach? In this episode, I'm breaking down what it really takes to build demand (and why it has way less to do with going viral than you think). You'll hear: The 3 things you need to become wildly in demand: story, positioning, and proof Why "more views" usually just creates more freebie-seekers (not buyers) The psychology of why people buy (it's not because you're qualified) Why your origin story builds trust before your audience ever sees your results How story reduces buyer's remorse before someone buys Why story is the one marketing tool that will never go out of style I'm also inviting you to my free 3-day live event Wildly In Demand (Jan 27–29 at 12:30 PM EST), where we'll cover: Day 1: Story Day 2: Positioning Day 3: Proof →Secure your spot for Wildly In Demand Here: www.meganyelaney.com/wildly-in-demand →Follow Meg on Instagram: https://www.instagram.com/meganyelaney

The post-holiday transition can feel harder than we expect, especially when you've had real rest, space, or slower mornings. In this episode, I'm sharing a very honest, behind-the-scenes look at how I'm getting back into work mode after time off, without the pressure to have everything mapped out or "perfect" on January 1st. We talk about: How to put the post-holiday slump into perspective (and stop being dramatic about it) Why doing the hardest, most needle-moving task first changes everything How I'm using simple focus tools like the Pomodoro technique to ease back in What comparison at the start of the year is really telling you A simple mindset shift that makes getting back to work feel lighter Why having something to look forward to every day matters more than motivation If you're feeling excited about the new year and a little resistant to getting back into routine, this episode will help you reset in a way that actually works for real life. DM me on Instagram @meganyelaney and tell me: are you setting resolutions, intentions, or neither this year? Important Links: →Follow Meg on Instagram: https://www.instagram.com/meganyelaney →Discover how to craft a powerful business origin story that sets you apart, builds trust, and inspires clients to work with you: https://meganyelaney.com/business-story-blueprint

This is the final episode of the year and of course in Meg fashion…it's a heart to heart. In this episode, I'm reflecting on 2025: the wins, the hard moments, and why this year felt deeply successful even though it wasn't my biggest revenue year. I walk through the year month by month, sharing what worked, what stretched me, and what I'm taking into 2026. We talk about building a business in a full life season, navigating motherhood and identity shifts, letting go of black-and-white success metrics, and why focusing on one core message created multiple streams of revenue without burning me out. If you're ending the year feeling behind, disappointed, or unsure how to evaluate your progress…this episode is for you. →Buy the Edge Led Launch System Workshop to map out your 2026 launches: https://meganyelaney.com/black-friday-workshop-opt-in →DM me on Instagram: https://www.instagram.com/meganyelaney

You don't hit a ceiling because you're doing something wrong. You hit it because you've outgrown the container you're operating in. This episode is about what it takes to really expand in your business.. It's about the moment when the version of you who started your business can no longer lead the version of the business you want next. I'm sharing what it looks like when growth starts feeling heavy, why that's actually a signal (not a problem), and how expanding your container changes the way you lead, sell, price, and make decisions. In this episode, we explore: What it actually means to outgrow your business container Why growth often feels uncomfortable right before expansion happens The identity shifts required to move into your next income level How CEO-level thinking changes your relationship with money, pricing, and decisions Why expansion isn't about adding more: it's about holding more The "flower pot problem" and how to know when you need a bigger one What changes when you stop operating like the version who started the business How expanding your container creates ease, confidence, and momentum Why the next level doesn't require a new strategy: it requires a new posture The subtle shifts that separate entrepreneurs who plateau from those who scale If you're in this season… You've built proof. You have results and momentum. Your business works, but it doesn't feel as expansive as it should. You might feel financially tighter than expected for your level of experience. You might notice you're tolerating things that no longer align. You might feel a quiet pull toward bigger conversations, cleaner systems, and more intentional growth. It's a sign you're ready for expansion. About the Expansion Era Mastermind I also share details about my upcoming 6-month mastermind for established entrepreneurs who are ready to expand their income, leadership, and business ecosystem. This is for you if you: Are already having five-figure months Know your body of work is meant to scale Want to lead at a higher level without burning out Are ready for cleaner systems, stronger decisions, and long-term growth 📩 DM "EXPANSION" on Instagram @meganyelaney to learn more

In this episode of Business Not As Usual, Megan sits down with Kwadwo (pronounced QUĀY-jo), host of the Art of Online Business podcast, to break down one of the most misunderstood growth decisions in online business: when your business should start using Meta ads, and when it actually makes sense to hire an ads manager versus running ads yourself. This conversation is refreshingly honest and grounded. Rather than selling ads as a magic solution, Kwadwo explains why ads don't fix broken offers, why more eyeballs on the wrong funnel usually lead to frustration (not revenue), and how organic sales are the clearest signal that paid traffic will work. If you've ever felt tempted to "just throw money at ads" because you're tired or stuck, this episode will help you slow down and make a smarter decision. Kwadwo also walks through what he calls his Olympic Gold Medal Testing Framework: a practical way to lower Facebook and Instagram ad lead costs by treating ads like ongoing experiments, not all-or-nothing bets. He shares how to test conservatively, adapt to changes like Meta's Andromeda update, and protect your nervous system (and your cash) while still scaling sustainably. You'll also hear a nuanced discussion about money, pressure, and leadership, including why saving cash creates more freedom than most online business conversations admit, how knowing your profit per lead changes everything, and why no ethical ads manager should ever guarantee results. Whether you've never run ads, have had a bad experience in the past, or are right on the edge of scaling again, this episode will help you make decisions from clarity instead of urgency. Special Moments from the Episode "Jesus saves. Meta ads do not." — why ads amplify what's already working (or broken) The clearest sign your business is ready for Meta ads (and why income alone isn't enough) Kwadwo's profit-per-lead math for deciding DIY ads vs hiring an ads manager Why lead magnet ads + launch ads beat "brand-building ads" early on How to think about the Meta Andromeda update without panic or overreacting A candid conversation about saving money, runway, and freedom most online spaces avoid Kwadwo's Links: →48 Hour Ad-Fix Audit (get $20 off!): https://quayjo.thrivecart.com/audit/?coupon=MEGADS →Listen to The Art of Online Business: https://theartofonlinebusiness.com/aoob-podcast/ Connect with Meg →Discover how to craft a powerful business origin story that sets you apart, builds trust, and inspires clients to work with you: https://meganyelaney.com/business-story-blueprint →Come say hi on Instagram: https://www.instagram.com/meganyelaney

If life has been lifing hard lately and you're wondering, "How am I supposed to keep showing up in my business like this?"…this episode is going to blow your mind in the most practical way. Today I'm joined by Jordan Gill, creator of Systems Saved Me, longtime VIP Day queen, and the systems brain you wish you had on retainer. We talk about how she turned a 3-hour daily school commute into a content machine that produces up to 80 pieces of content a day, without her sitting at a laptop, and without sounding like an AI robot. This conversation is part systems masterclass, part permission slip to build a life-first business and let automation and collaborations do the heavy lifting. In this episode, we dive into: How Jordan accidentally discovered she's a "systems person" and went from content strategist for a big-name online brand to founder of Systems Saved Me. Her exact "car-to-content" workflow: How she uses a 45-minute school run to answer 10 interview-style questions Why each question becomes 8 pieces of content across platforms The tools she uses (Cleft, Telegram, Zapier, Airtable, ChatGPT, Metricool) to automate everything behind the scenes. Using AI without losing your voice: how Jordan uses AI to organize, structure, and repurpose her actual words, not replace them. The number one system she recommends for non-systems people who feel overwhelmed (spoiler: it's your scheduler, not a 47-step backend build). Collaboration as a growth strategy – how Jordan approaches collabs so they feel like real relationships, not awkward "networking." Why some of her best clients come from collaborations and how she thinks about long-game reciprocity (not tit-for-tat). The "unusual" ways she runs her business: Why she's never required collaborators or speakers to promote her events Why she has always paid her speakers and how that aligns with her values Her philosophy on creating share-worthy offers that people can't help talking about Connect with Jordan →Get Her Carpool Content System Here: https://systemssavedme.spiffy.co/a/Y7zFnxeG7n/5720 →Connect with Jordan on Instagram: @systemssavedme Connect with Meg →Snag your seat in the Edge Led Launch System Workshop: https://meganyelaney.com/black-friday-workshop-opt-in This workshop will show you how to choose the right topics, craft edge-led messaging, and structure launches that convert even when your Instagram reach is trash. →Come say hi on Instagram: https://www.instagram.com/meganyelaney

This week's episode is less strategy breakdown and more honest, behind-the-scenes truth of entrepreneurship during the messy seasons of life. We just moved into a new house with twin toddlers, one of them was throwing up for almost 48 hours, our routines were wrecked, and everything felt chaotic…and yet sales STILL poured into my mastermind behind the scenes. BECAUSE of the work I did before life threw curveballs. Inside this heart-to-heart episode, I'm sharing: What this move taught me about motherhood + business Why I stopped trying to "do it all" perfectly The mantra that helps me run my business without burning out How I signed 7 clients privately during one of the busiest seasons of life Why simplifying your business model matters when life gets messy The real reason your content and sales still work even when you're not posting Why your Distinctive Edge is the foundation of steady growth in your business. If you've ever felt like you have to choose between being a present mom and running a profitable business, this episode is a reminder that you don't. It's also a peek into the private invite sales strategy I've been using for myself and clients, the same approach that led to seven mastermind enrollments behind the scenes. Important Links: →Snag your seat in the Edge Led Launch System Workshop: https://meganyelaney.com/black-friday-workshop-opt-in This workshop will show you how to choose the right topics, craft edge-led messaging, and structure launches that convert even when your Instagram reach is trash. →Come say hi on Instagram: https://www.instagram.com/meganyelaney

If you think you need a perfectly curated calendar, a quiet house, or a stress-free season to pull off a profitable launch…this episode is going to feel like a warm, lovingly sarcastic slap of truth. Because this week? I moved. My house was chaos. My twins were wild. My to-do list was feral. And I still created $62,000 in sales behind the scenes…with zero sales calls. In this episode, I'm taking you inside exactly how that happened, and how you can apply the same framework to your next launch, no matter what "life life-ing" season you're in. ✨In this episode, we get into: • The myth that you need a "perfect time" to launch The only things you shouldn't schedule a launch around are childbirth and your wedding. Everything else? Workable. Why I treat launching as an ongoing awareness strategy (not a stressful event) This ONE shift will remove 80% of your decision fatigue and end the "what should I post?" spiral. What I focus on every week to stay consistent even in chaotic life seasons Including how I decide where to send people, what I'm nurturing, and what's "next" in my ecosystem. The real reason your topics aren't converting It's not your tactic. It's not the algorithm. It's your messaging (and yes, I lovingly call you out on this). The 3 things every converting launch message needs: What your ideal client says they want Your distinctive perspective + lived story A framework they've never tried before Why tactics don't matter nearly as much as everyone thinks Webinars aren't dead. Free events aren't dead. Private podcasts aren't dead. But bad messaging is. How I filled half my mastermind behind the scenes with private invites All DMs. Zero sales calls. Zero public promo. All intention, connection, and edge-led messaging. How I'm managing moving, twin toddlers, business, workouts, mental health, and launching You'll hear the exact non-negotiables that keep me sane, grounded, and able to think straight even during peak chaos. A personal story (and emotional reflection) about anxiety, pregnancy, and trusting the bigger picture Because business and life are never separate, and the lesson applies to launching, too. 💡If you're launching in 2026, you need this episode. Not because it's motivational (although you know I'll drop a truth bomb or five)…but because I break down exactly why the message matters more than the tactic. If you've struggled with launches this year, if your content feels scattered, or if you want to create revenue behind the scenes like a real CEO, this episode is your roadmap. 🎟️ Want the strategy that made this $62K week possible? I'm teaching the entire private invite process inside my Edge-Led Launch System Workshop. 👉 Happening LIVE December 8. Replay included Snag your seat for $97 before the price goes up: https://meganyelaney.com/black-friday-workshop-opt-in This workshop will show you how to choose the right topics, craft edge-led messaging, and structure launches that convert even when your Instagram reach is trash. →Come say hi on Instagram: https://www.instagram.com/meganyelaney

[STRATEGY SHIFT] Ever wonder what actually goes into building a multiple six-figure program? In this solo episode, I'm giving you the real behind-the-scenes of how I built my signature program, The Distinctive Edge, from a brand-new idea to $220K in revenue in less than a year while working part-time hours and raising twin toddlers. We're diving into: ⭐The exact decisions that made this program take off, and the ones I'd tweak if I could start over. ⭐Why ease doesn't mean effortless (and why pretending it's easy helps no one). ⭐How I turned a respectful critique about my 4:30AM wake-ups into a post that showed my values, and a bigger conversation about what it actually takes to grow a sustainable business. ⭐The 3 biggest things I wish I did more of this year (one of which literally could've doubled my sales). ⭐And how you can take these lessons and apply them to your next offer, launch, or even content plan. This episode is part heart-to-heart, part strategy breakdown, and 100% Business Not As Usual. AND…if you're curious about the system that brought in $166K from two back-to-back launches, you'll want to grab your seat inside my Edge-Led Launch System Workshop. 🎟️ It's happening December 8, and right now you can snag it for $97 before it goes up. 👉https://meganyelaney.com/black-friday-workshop-opt-in Important Links: →Sign up for The Edge Led Launch System: Get access to the system that generated me $166,000 from two launches even when my reach was tanking: https://meganyelaney.com/black-friday-workshop-opt-in →Follow Meg on Instagram: https://www.instagram.com/meganyelaney →Post about newsletter reply: https://www.instagram.com/p/DQ4fPscDpZ7/?img_index=1

What if your business could bring in consistent clients without living on Instagram Stories 24/7? In this episode, Meg sits down with the powerhouse duo Megan Harrington and Ellie Johnson, co-founders of Zestful Media Design, to break down exactly how they built what they call "the machine": a streamlined system that attracts, nurtures, and converts clients while letting them live actual lives outside of work. We talk about: →The origin story behind Zestful Media Design, and how two moms turned freelancing into a full-service agency → The five steps of their SHIFT Method for building a business that scales without burnout →Why your offer (not your funnel) is the missing piece most entrepreneurs overlook →The difference between treating expenses vs. investments in your business, and how that shift changes everything →How to balance client work, new programs, and motherhood without pretending it's easy →What it really looks like to build a business that supports your life, not the other way around If you've ever felt maxed out on client work, constantly creating content, or unsure how to build systems that actually sell for you, this episode is your permission slip to rethink how you run your business. Ellie + Megan Links: →Create Your 2026 Growth Plan With Us Join our 2-hour LIVE workshop to plan your most PROFITABLE year in business and build a service that sells on repeat! We'll walk you through the exact process we used to 5x our own sales in just one year! Enroll today for our Black Friday Special for just $47, typically $497! https://www.zestfulmediadesign.com/growth-workshop →Follow them on Instagram https://www.instagram.com/zestfulmediadesign/ →30 Canva Template: https://www.zestfulmediadesign.com/30-canvatemplates →Offer Positioning Playbook: https://www.zestfulmediadesign.com/offer-playbook Meg Yelaney Links: Follow Meg on Instagram: @meganyelaney (DM me 'BLACK FRIDAY' to get early access to the Edge Led Launch System workshop: Get access to the system that generated me $166,000 from two launches even when my reach was tanking) The Distinctive Edge Waitlist — DM "EDGE" or join the waitlist here: https://meganyelaney.com/tde Business Story Blueprint (Free): https://meganyelaney.com/business-story-blueprint

In this solo episode, I'm breaking down three industry beliefs I used to swear by that quietly killed my launches, and the shifts that helped me convert higher with fewer leads. We'll talk about why "giving more value" doesn't work in 2025, why launches aren't actually a numbers game, and how sharing more of your real life (strategically) leads to deeper trust and more buyers. I'm also giving a quick behind-the-scenes update on what's happening over here: from prepping my Black Friday workshop and holiday bundle to leaning into SEO, blogging, and (surprise!) moving into a new house right before Thanksgiving. By the end, you'll know how to audit your own messaging, warm up the audience you already have, and create content that actually activates people to buy. DM me on Instagram (@meganyelaney) with where you rate yourself (1–10) on each belief, and if you want early access to my Black Friday workshop at the lowest price, DM me "Black Friday." Let's make your messaging impossible to ignore😎 Meg's Links: Follow Meg on Instagram: @meganyelaney (DM me 'BLACK FRIDAY' to get early access to the Edge Led Launch System workshop: Get access to the system that generated me $166,000 from two launches even when my reach was tanking) The Distinctive Edge Waitlist — DM "EDGE" or join the waitlist here: https://meganyelaney.com/tde Business Story Blueprint (Free): https://meganyelaney.com/business-story-blueprint

This one's part pep talk, part wake-up call, and part strategy session. If you've been feeling off about your content or frustrated that the same strategies that used to work suddenly…don't, this episode will hit home. It's not that Instagram's broken, your list is cold, or people "aren't buying right now." It's that too many entrepreneurs are skipping the hard work: the deep, uncomfortable, brain-on kind of work that creates messaging people actually feel. In this solo episode, I'm sharing what I've been seeing behind the scenes: how over-relying on AI (yes, even the tool I love) is quietly making coaches less creative, and how outsourcing our critical thinking is leading to copy-paste businesses with zero edge. We'll talk about what it really means to go deeper with your message, why it's the difference between a launch that lands and one that flops, and how to bring that intentionality into your upcoming Black Friday offers without burning yourself out or cheapening your work. Then, I'll walk you through a few of my favorite aligned ways to approach Black Friday: from reimagining what "value" really means to choosing energy over time. You'll also get a sneak peek into my upcoming Edge-Led Launch System Workshop, where I'll be breaking down the exact system that generated $166K from two launches (even when my reach was tanking). Enjoy and DM me 'BLACK FRIDAY' on Instagram to get first (and cheapest!) access to my upcoming workshop. Meg's Links: Follow Meg on Instagram: @meganyelaney The Distinctive Edge Waitlist — DM "EDGE" or join the waitlist here: https://meganyelaney.com/tde Business Story Blueprint (Free): https://meganyelaney.com/business-story-blueprint

In this episode, I'm sitting down with my friend and marketing powerhouse Sophia Parra, the creator of Pocket CMO, to unpack how she grew her business while taking months away from social media. What started as a necessary pause during a difficult personal season turned into a massive realization about what truly moves the needle in marketing—and what doesn't. Sophia shares how she rebuilt her business around three core pillars: Growth, Nurture, and Sales, and discovered that none of them required posting every day. She walks us through how she leveraged collaborations, lead magnet swaps, and affiliate partnerships to stay "everywhere" online, even without the constant content grind. We also dive into her genius Q&A Day strategy that turned conversations into clients (with conversion rates that'll blow your mind), how she measures success beyond likes and followers, and why relationships: both with peers and potential clients, are the real growth engine. If you've ever felt trapped by the algorithm or terrified to step back from social, this episode is your permission slip to build a business that keeps running, even when you need to rest. Sophia's Links: →Follow Sophia on Instagram: https://www.instagram.com/sophiaparra/ →Listen to Marketing #Unfiltered: https://podcasts.apple.com/us/podcast/marketing-unfiltered/id1644601845 →Get Sophia's "Why I'm Taking a Step Back From Social" Training here: https://www.gotocoach.club/steppingbackfromsocial Meg's Links: →Get The Business Story Blueprint here: https://meganyelaney.com/business-story-blueprint →Follow Meg on Instagram: https://www.instagram.com/meganyelaney/

[EXPERT VOICES, UNFILTERED] Today I'm catching up with one of my biz besties, Ruby Lee, and letting you listen in😎 We talk about how she moved from running multiple high-ticket masterminds to a simple, low-ticket, daily-sales model that feels lighter, more profitable per unit of energy, and wildly her. We also get honest about rough seasons, rebuilding your spark, and creating from flow (not the algorithm). If you've ever wondered whether low-ticket "micro-offers" can attract high-ticket buyers (spoiler: yes), how to keep sales coming in every day without launches, or how to write emails people actually want to read, this one's your jam. In this episode, we cover: The pivot: Why Ruby paused her masterminds after a draining year and what she did first (a $7 "vision doc" that did $1K in 48 hours). Low-ticket ≠ low value: Pricing at $17–$27 while keeping average order value $300–$500 with bumps & upsells. Evergreen momentum: Turning live workshops into always-on products and selling them daily. High-ticket buyers do buy low-ticket: How micro-offers become a trust-building preview that leads to Ruby's mastermind—without a hard pitch. Email, but human: Ruby's daily, diary-style emails (sometimes two sentences!) that drive clicks and sales. Flow over formulas: Letting your unique genius lead—even when your topic or offers evolve. Quotables "I didn't quit high-ticket—I stopped leading with it." —Ruby "My freebie is my long-form content. The guides are the paid shortcut." —Ruby "Low-ticket isn't small—it's simple. And simple sells daily." —Meg Resources & Mentions Ruby's podcast: Flow State Business Podcast: https://podcasts.apple.com/us/podcast/flow-state-business/id1384762015 Ruby on Instagram: @rubylee: https://www.instagram.com/_rubylee_/ My episode on Ruby's podcast : Being the Breadwinner + Mother + and Entrepreneur: https://podcasts.apple.com/us/podcast/being-the-breadwinner-a-mother-an/id1384762015?i=1000730661893 Connect with Meg Instagram: @meganyelaney: https://www.instagram.com/meganyelaney Get the Business Story Blueprint: https://meganyelaney.com/business-story-blueprint If this episode helped: send it to a biz bestie, rate & review Business Not As Usual, and tag us with your biggest takeaway. 💥

In this episode of Business, Not As Usual, I'm pulling back the curtain on my most recent Distinctive Edge launch—numbers, takeaways, and what actually worked. I'm walking you through the full debrief: how we brought in $96,357 in total sales, the breakdown between my new and continuing clients, where leads came from, and how three key warm-up events all played a role in conversions. I share the exact stats: from the perfect 10/10 Base and VIP split to which offers converted best, and why this launch felt easier, calmer, and more effective than ever. We'll talk about how long it really takes someone to buy, why "Goldilocks-level teaching" is the secret to a strong conversion event, and how low-ticket offers can fast-track trust for higher-ticket programs (when done right). You'll also hear my honest emotional take on this round: what it was like launching while solo parenting twins for nine days, how I prepped everything early, and why letting go of perfection made this one of my most peaceful launches to date. If you love behind-the-scenes strategy mixed with a little real-life chaos, this one's for you. Mentioned in this episode: The Distinctive Edge Waitlist — DM "EDGE" or join the waitlist here: https://meganyelaney.com/tde Framework Workshop Replay: https://meganyelaney.com/framework-masterclass 10K Month Strategy Guide (Free): https://meganyelaney.com/10k-months-strategy Business Story Blueprint (Free): https://meganyelaney.com/business-story-blueprint

[EXPERT VOICES, UNFILTERED] If you've ever thought "I just need a new strategy," this one's for you. Rachel Joy (NLP trainer, hypnotherapist, and creator of Neuro Recode™) breaks down why your identity and subconscious beliefs set your income ceiling—not your content calendar. We dig into the science (in plain English), how to spot when it's an identity issue vs. a strategy tweak, and practical ways to shift fast without white-knuckling your way through affirmations. What you'll learn Identity before strategy: Why your self-image and values dictate results (and how that shows up on camera, in copy, and in sales). Subconscious 101 for entrepreneurs: Deleting/distorting/generalizing, why "don't think of a purple tree" never works, and how to speak to your brain so it listens. Belief → behavior → bank account: How tonality + physiology (not just words) make your content "stick." Capacity & seasonality: Building a business that matches your energy (especially for moms / multi-business owners). Comparison detox: Simple ways to put on blinders, stop timeline pressure, and regain conviction. Tools that actually help: Gentle affirmations that land, exposure therapy done right, hypnosis/NLP for quicker identity shifts. Quotables "It's all working—and it's all not working. It works to the extent you believe it will." "Words are only 7% of communication. Tonality and physiology sell your offer before your CTA does." "Impatience is one of the biggest blocks to your success. You can't rush identity." "If I'm going to get there anyway, why stress about the timeline?" Rachel's Links: →Join NeuroRecode Top Coach Training: https://theracheljoy.systeme.io/topcoachcode →Get the Confident Coach Hypno Bundle: https://www.theracheljoy.com/confidentcoach →Connect with Rachel on Instagram: @theracheljoy1 Meg's Links: →Discover how to craft a powerful business origin story that sets you apart, builds trust, and inspires clients to work with you: https://meganyelaney.com/business-story-blueprint →Connect with Meg on Instagram: @meganyelaney

[STRATEGY SHIFT] In this behind-the-scenes solo episode of Business Not As Usual, I'm sharing the exact strategies that helped me sign more than half the spots for The Distinctive Edge before the cart even opened. Here's what you'll hear inside: The truth about strategic private invites (and why most people do them wrong). How to use self-identifier content to spark conversations and sign clients without "selling." The $47 low-ticket workshop that turned into $20K in sales (and why it works so well). Why none of these tactics matter without a clear Distinctive Edge: your unique perspective and framework. A raw look at how I'm attempting to balance launch week while solo momming my twins. If you've been relying only on content to sell your offers, this episode will show you what's really happening behind the curtain, and how you can replicate it. 👉Apply for The Distinctive Edge here: https://meganyelaney.com/tde#application-form-1 👉DM me on Instagram @meganyelaney to chat about joining this round 👉Check out The Content Fix Replays until 9/24 here (opt in to receive): https://meganyelaney.com/content-fix →DM me "Content Review" on Instagram after you've joined The Content Fix and I'll audit your latest piece of sales content: https://www.instagram.com/meganyelaney

Tune into Day 3 of the 3-Day Content fix series we're hosting from September 16th-18th. No more dusty testimonials, learn the type of evidence that closes belief gaps and creates demand. What We Covered: ✅ How to share testimonials so they're not just "screenshots" with no context: that doesn't activate people to BUY ✅ Clarity on the types of proof that works to sell through content ✅ Why linking your framework and proof is the key ingredient to actually selling your offer Time Stamp Breakdown: 18:00: Content That Doesn't Work Anymore 14:40: Case Stories 28:15: Types of Proof That Work In Content 35:20: Content Example #1 37:25: Content Example #2 38:48: Content Fix Examples 45:39: The Distinctive Edge Process The next cohort of TDE starts on September 29th! Apply for The Distinctive Edge Here: https://meganyelaney.com/tde#application-form Sign up here to get The Content Fix replay emails + resources: https://meganyelaney.com/content-fix

[TDE Client Case Study] Starting over in business after success in a previous niche can feel frustrating, humbling, and even impossible at times. That's exactly where Danielle Robin found herself after years as a relationship coach. After navigating her own major life transition, Danielle knew she wanted to pivot into helping women in their 30s and 40s recover from long-term breakups—but she was stuck on how to position herself in this new version of her business. She had the experience. She had the drive. But what she didn't have was clear messaging that set her apart. Inside The Distinctive Edge (TDE), Danielle rediscovered her voice, clarified her story, and began marketing in a way that felt authentic and compelling. In this client case study episode of Business Not As Usual, you'll hear: Why messaging is the missing link when pivoting into a new niche. The difference between standing out in 2017 vs. today's coaching industry (and why the "game has changed"). How Danielle went from being paused for 9 months to sending her first emails, posting again on Instagram, and signing clients. Why taking the program at her own pace actually accelerated her breakthroughs. The unexpected wins she celebrated—like finally launching her Substack after sitting on it for nearly a year. Danielle's story is proof that you don't need all the stars to align to start signing clients. Even in a pivot, even if you've been "off" for a while—you can rebuild, reignite your confidence, and create a business that reflects where you are now. 👉 Apply for The Distinctive Edge here: https://meganyelaney.com/tde 👉 Connect with Danielle on Instagram: https://www.instagram.com/dani__robin/ 👉Check out Danielle's Substack: https://substack.com/@danirobin

[CONTENT FIX] DAY 2: How to turn your framework into content that sells for you Tune into Day 2 of the 3-Day Content fix series we're hosting from September 16th-18th. In today's workshop we're showing you how to share your process IN your content so people finally "get" what you do and see you as the only choice. What We Covered: ✅ A simple way to explain why your clients get such great results ✅ A formula to share your process in a post ✅ A way to have every single piece of content show why YOUR offer is the one they've been missing. Time Stamp Breakdown: 14:35: My 5X Income Jump When I Leaned Into My Distinctive Edge 20:00: Mapping Out Your Unique Process 22:00: Mary's Framework Example 26:10: Mistelle's Framework Example 28:10: First Framework Content Piece Example 35:10: Second Framework Content Piece Example 57:36: BTS of The Distinctive Edge (Slack + Course Curriculum + Homeworks + Material Reviews and more) The next cohort of TDE starts on September 29th! Apply for The Distinctive Edge Here: https://meganyelaney.com/tde#application-form Sign up here to get The Content Fix replay emails + resources: https://meganyelaney.com/content-fix

[TDE Client Case Study] What happens when two powerhouse service providers join forces, refine their messaging, and finally package their expertise into a scalable program? Ellie Johnson and Megan Harrington, the creative-tech duo behind brand and web strategy services, share their journey inside The Distinctive Edge (TDE) — and the results are BIG: ✅ Signed new Done-For-You contracts straight from their revamped content ✅ Enrolled three clients into their brand-new Bankable Services Accelerator before the public launch ✅ Built a simple, memorable framework ("The Machine") that makes their offers crystal clear ✅ Boosted their confidence to sell high-ticket coaching alongside their DFY services In this candid conversation, we unpack: Why they went from relying on Facebook groups to building a stronger Instagram presence The exact mindset shift that helped them branch into the coaching side of their business with imposter syndrome rearing it's ugly head How one "unhinged" post paid for the program itself The surprising clarity that came from simplifying their message down to ONE big idea If you're a service provider (or coach) who's tired of blending in, this episode will show you what's possible when you nail your story, create a framework that sticks, and put yourself in rooms that sharpen your message. 📌Connect with Ellie & Megan: https://www.instagram.com/zestfulmediadesign/ 📌Apply For The Distinctive Edge: https://meganyelaney.com/tde

[TDE Client Case Study] What if the only thing standing between you and consistent clients wasn't your strategy or certifications…but your story? That's exactly what happened for my client, Kristin Wyatt, a nutrition coach, mom of two, and graduate of The Distinctive Edge. In this episode, Kristen shares how clarifying her story and leaning into her unique edge helped her sign 5 dream 1-1 clients in just 6 weeks (plus fill 4 spots in her brand-new group program before she even launched it publicly!). We talk about: How Kristin went from "my message isn't landing" to attracting the exact women she wanted to help The moment she realized her lifelong struggle with weight wasn't just her story, it was her superpower in coaching The specific shifts in storytelling and positioning that helped her clients say, "I feel like you're talking directly to me" Why she now feels confident charging for her expertise and only taking on aligned clients The biggest breakthrough she had inside The Distinctive Edge (and why she wishes she joined sooner!) If you've ever felt like your message wasn't resonating or you weren't sure how to stand out, this episode will give you a front-row seat into what happens when you uncover and own your Distinctive Edge. →Follow Kristen on Instagram: https://www.instagram.com/wyatt.wellness/ →Apply for The Distinctive Edge here: https://meganyelaney.com/tde →Take a peek inside the material reviews: https://vimeo.com/1087407572?fl=pl&fe=sh

Tune into Day 1 of the 3-Day Content fix series we're hosting from September 16th-18th. In today's workshop we're showing you the exact fix to get your posts connecting (and converting) instantly. What We Covered: ✅ An understanding on why your content isn't converting at the rate you want it to (and how to fix it). ✅ Why having a Distinctive Edge is the missing link to having your next six figure year. ✅ The first "P" in my 3 P Process that I've used in every single post that's converted. (And a bonus P cuz we're #extra) Time Stamp Breakdown: 20:00 - Why 'Value' Only Content ISN'T Working 25:00 - The Solution 32:00 - The First "P": Marketing to the Right Problem 35:31 - How to Find The RIGHT Problems 38:54 - Specific Problem Examples 52:50 - The Distinctive Edge (BONUS FOR YOU!) The next cohort of TDE starts on September 29th! Apply for The Distinctive Edge Here: https://meganyelaney.com/tde#application-form Sign up here to get The Content Fix replay emails + resources: https://meganyelaney.com/content-fix

[STRATEGY SHIFT] We all know the online space has changed. WE GET IT. A few years ago, showing up consistently and "adding value" was enough to attract clients. But now? Value is everywhere. Your audience can get endless free tips, binge YouTube videos, or even ask ChatGPT for step-by-step coaching. So how do you stand out in an AI-saturated market? In this episode of Business Not As Usual, I'm breaking down why your perspective is the most important differentiator you have, and how to use it to create content that actually moves your people to press the damn application button. We'll cover: Why "value" alone isn't cutting it anymore (and what your audience really wants). How AI has shifted buyer behavior and why it's your biggest competitor. The three elements that make your perspective powerful: personality, proof, and positioning. How to start infusing your worldview into your content so you cut through the noise. If your content feels like it's blending in, or worse…like AI could have written it: this episode will show you how to fix that and start creating posts, podcasts, and offers that make people say: "This is my person." 👉Tune in to learn how to future-proof your business and build the kind of resonance no ROBOT can replicate. →Be sure to join The 3-Day Content Fix happening Sept 16th-18th here (replays avail): https://meganyelaney.com/content-fix →DM me "Content Review" on Instagram after you've joined The Content Fix and I'll audit your latest piece of sales content: https://www.instagram.com/meganyelaney

[EXPERT VOICES, UNFILTERED] If you've ever felt like the more you use AI, the more your creativity is slipping away…you're not alone. In this week's episode, I'm joined by the incredible Heather Sager: speaking and sales coach extraordinaire, to talk all things authenticity, creativity, and how AI might secretly be killing your originality. Heather gets real about her journey from corporate powerhouse (teaching audiologists how to speak effectively!) to becoming a personal brand speaking coach—and why embracing her story was the ultimate game changer. We dive deep into why so many entrepreneurs resist defining themselves clearly, how labels aren't always the enemy, and why your authentic voice is your most powerful asset. We also tackle the controversial topic of AI and creativity. Heather shares her hilarious yet eye-opening experience with AI-induced "creative atrophy" and provides tangible advice on reclaiming your voice and sparking fresh ideas, without leaning on chatbots as a creative crutch. In this episode, you'll hear: Heather's honest reflections on taking breaks from social media and rediscovering joy in content creation. The essential mindset shifts to overcome imposter syndrome and confidently embrace your expertise. Practical strategies to protect your creativity and avoid getting stuck in AI-generated sameness. How Heather turned everyday activities into engaging content (hello, kitchen talks!) and why you should too. Connect with Heather: Follow Heather on Instagram: https://www.instagram.com/theheathersager/ Subscribe to Heather's podcast, The Ramble Refinery: https://heathersager.com/podcast Ready to reclaim your creativity and step into your unique voice? Press play and get inspired! Other Links Mentioned Join The Content Fix - Fix Your Message in Just 3 Days and Turn Cautious Followers into Buyers: https://meganyelaney.com/content-fix Follow Meg on Instagram: https://www.instagram.com/meganyelaney

[STRATEGY SHIFT] You ever sit down to "make content" and end up staring at your screen like…cool, now what? 🙃 Been there. In this Strategy Shift episode, I'm pulling back the curtain on how I actually create a ton of content in a short amount of time, without spending hours scrolling other people's stuff or second-guessing every word. Here's what we're diving into: The one belief I build all my content around (this will save you from posting random sh*t that confuses your audience). Why copying someone's strategy never works, and how to "steal" the why instead. The 4 content buckets I rotate through so I'm never out of ideas: story, client wins, edutainment, and perspective shifts. A ridiculously simple system to organize your stories, screenshots, and inspo so creating content feels fast instead of like pulling teeth. If you've ever wondered how I keep showing up consistently (while running a business, raising twins, and, you know, living life), this is it. →P.S. If you want to see the exact steps my client used to jump from 4–5K months to consistent 10K months, grab my free 10K Strategy Guide. It's loaded with the actual posts and framework we used: https://meganyelaney.com/10k-months-strategy

[MOM MODE, CEO ENERGY] [BEHIND THE BUSINESS] This week was…a whirlwind. Sick toddlers, client work piling up, Mike's birthday, podcast interviews, and keeping a business that fully supports our family running. 🙃 People ask me all the time, "How are you doing it all?" and honestly? Some days I don't. Last week I had one of those days where nothing went according to plan. Naps were off, deadlines got pushed, and I ended up covered in toddler vomit (happy birthday, Mike!). But here's the thing: the reason my business keeps growing isn't because everything runs smoothly. It's because I've mastered adaptability. I've learned how to: Delegate what doesn't need to be me Relocate work to another day Delete the stuff that just doesn't matter right now That skill is what's helped me build a seven figure business, and it's what I coach my clients through when their launches go sideways. I'm also sharing a brand new free resource I'm ridiculously proud of: The Strategy Behind $10K+ Months. It's a deep dive case study of how my clients go from $4K–$5K months to consistent five-figure paydays using a specific client example: complete with screenshots, post examples, and an interactive audit so you can see where you stand. 👉 Grab it here: https://meganyelaney.com/10k-months-strategy If you've ever wondered what really happens when motherhood and CEO life collide, and how to still keep momentum…this one's for you. →DM me "$10K Audit" after you get your guide for a free Instagram audit: https://www.instagram.com/meganyelaney

If your business feels like a hot mess behind the scenes, you're not alone and you're definitely not doomed to stay that way. In this episode, I'm joined by professional organizer and certified life coach Tracy Hoth, who's spent the last 17 years helping coaches and online business owners reclaim their time, boost confidence, and increase profitability through simple, streamlined systems. We dive into: The real definition of "organized" (it's not color-coded perfection) How disorganization is quietly draining your time, energy, and income The only five digital folders you need to run a business efficiently Why mindset is the missing piece in most organization systems How to start small, get quick wins, and avoid the "I don't have time" trap Whether your client files are chaos, your desktop is a dumping ground, or you just want more mental space to focus on what you do best, Tracy's practical tips and mindset shifts will help you get organized in a way that actually sticks AND makes you more money. 🔗Tracy's Resources Mentioned: Listen to Simply Squared Away: https://simplysquaredaway.com/podcast/ Free Class: The Only 5 Digital File Folders You'll Ever Need to Run a Smooth (and Profitable) Coaching Business: https://training.simplysquaredaway.com/3ss-ev-org Follow Tracy on Instagram: https://instagram.com/tracyhoth Meg's Resources: 👉Get my Business Story Blueprint to craft a story that sets you apart, builds trust, and inspires clients to work with you: https://meganyelaney.com/business-story-blueprint 👉Come say hi on Instagram: https://www.instagram.com/meganyelaney

You know those moments where everything looks great on paper, but inside…you're spiraling with self-doubt, and questioning if you're actually cut out for this? You're not alone. This happens to even the most experienced entrepreneurs (hiiii me, postpartum!) In this week's episode of Business Not As Usual, I'm joined by business and mindset coach Candy Motzek, host of the She Coaches Coaches podcast and former corporate exec turned coach for coaches. #saycoachagain And we're diving deep into imposter syndrome, confidence-building, and how to actually enjoy the success you've worked so hard for. We talk about: Why imposter syndrome is more than just "self-doubt" (and how to know the difference) How your past life in corporate or another industry holds the exact skills that make you a powerful coach The sneaky ways imposter syndrome slows your growth, and what to do about it Small-but-mighty mindset shifts that help you move forward (even when you're freaking out inside) How to start seeing your wins, even when they feel insignificant This one's packed with wisdom, quotes from Renee Zellweger and Sheryl Sandberg, and tangible tips you can start using today to shift how you show up in your business. If you've ever thought, "Who am I to do this?", this episode is your permission slip to go do the damn thing anyway. 🎧Tune in, take notes, and then go binge Candy's podcast, She Coaches Coaches. Link in the show notes below. 🔗Candy's Resources Mentioned: Listen to She Coaches Coaches with Candy Motzek: https://she-coaches-coaches.captivate.fm/listen How to Find Your Perfect Niche: https://stepintosuccessnow.com/blogs/news/how-to-find-your-perfect-niche Listen to my episoe on Candy's "She Coaches Coaches" Podcast here: https://stepintosuccessnow.com/blogs/news/ep-255 Meg's Resources: 👉Your Process, Packaged: Build the Framework That Makes People Get It & Buy It It's live on August 7th, just $47, and includes my custom GPT Framework Creator so you can turn your brain dump into a client-attracting method (plus a month's worth of content ideas). 📲Save your seat: https://meganyelaney.com/framework-masterclass You don't need more ideas. You need a process people actually understand, and want to buy into. →Come say hi on Instagram: https://www.instagram.com/meganyelaney

[STRATEGY SHIFT] Let's talk about what's actually working to bring in consistent $10K months, without guessing what to post or trying to be everywhere at once. In this Strategy Shift episode, I'm breaking down the exact shift three of my clients made that led to major results: quitting their 9–5s, landing $40K consulting gigs, doubling their reach, and finally creating content that pulls in ideal clients on repeat. Here's what we cover: The specific messaging change that helped one client grow her audience by 200+ in 6 days and explode her quiz conversions Why your ideal clients do care how you get them results (especially if they've tried other methods that didn't work) What most coaches skip when building their framework, and why it's costing them sales How to turn your process into 18+ pieces of content without burning out The mindset shift that helps you go from "posting to post" → "posting to sell" 🔁 If you've been stuck trying to explain what you actually do or why your offer is different, I created a workshop to help you lock this in: 👉Your Process, Packaged: Build the Framework That Makes People Get It & Buy It It's live on August 7th, just $47, and includes my custom GPT Framework Creator so you can turn your brain dump into a client-attracting method (plus a month's worth of content ideas). 📲Save your seat: https://meganyelaney.com/framework-masterclass You don't need more ideas. You need a process people actually understand, and want to buy into. →Come say hi on Instagram: https://www.instagram.com/meganyelaney

Tap Into the One Thing AI Can't Replace: Your Creative Genius [EXPERT VOICES, UNFILTERED] In a world where content is being cranked out by machines faster than ever… how do you stand out, actually connect with your audience, and attract dream clients who feel your message? Answer: You tap into the one thing AI can't replicate—your creative genius. In this episode, I'm joined by Roni McGuire, coach and founder of Shine On and Glow, to talk about the real ROI of creativity: more clarity, more confidence, more aligned clients… and yes, more sales. We're breaking down why your most magnetic content isn't "optimized"—it's original. And how reconnecting with your joy and creative spark can lead to the kind of abundance you can't automate. Whether you've been relying a little too much on ChatGPT lately or you've just been feeling creatively flatlined—this conversation will light a fire in you (and your content strategy). We Cover: The real reason your content might not be landing (it's not strategy—it's soul) How AI is changing the game—and why your originality matters more than ever Why creativity isn't just "nice to have," it's a business growth tool What happens when you stop outsourcing your voice and start trusting your ideas again Roni's tips for getting back into creative flow—even if you feel like you've lost your spark How creativity unlocks clarity—and that clarity makes you money Quote to Remember: "People aren't buying information. They're buying resonance. And resonance doesn't come from AI—it comes from you." Roni's Links Mentioned: ⇒Join The Artists Way Book Club starting on 7/31 and use code MEG20 for 20% off: https://shineonandglow-school.teachable.com/p/awbc-artist-s-way-book-club-spring-2025 ⇒Follow Roni on Instagram here: https://www.instagram.com/shineonandglow/ Meg's Links: ⇒[Business Story Blueprint Freebie]: https://meganyelaney.com/business-story-blueprint ⇒Join the waitlist for the next round of The Distinctive Edge: https://meganyelaney.com/tde ⇒DM me on Instagram: https://www.instagram.com/meganyelaney

[EXPERT VOICES, UNFILTERED] What if you could grow your email list by 1,200+ people in 90 days, without paid ads, daily posting, or another exhausting launch? In today's episode of Business Not As Usual, I'm sitting down with one of my very first business coaches (and one of the smartest humans I know), Dallas Travers, to talk about a game-changing collaboration strategy: bundles. This episode is a wake-up call if you've been relying solely on Instagram to grow your audience and wondering why it feels so hard. Because spoiler alert: 50% of the clients from my last $70K launch came from collaborations, not because they found me on Instagram first. Dallas breaks down: What bundles are (and why they're easier + higher ROI than summits) How one client got 1,200+ subscribers and sold out her offer from one bundle Why this works even if you don't have a big list or a big name The confidence and credibility boost you get just from hosting one She also shares how she grew her list by nearly 5,000 people without posting on Instagram for 8 months and generated $42K in revenue from bundle leads alone. It's a juicy one you'll DEFF wanna bookmark. Links & Resources: ✨Want the 12-minute training Dallas mentions? 👉Get it here. 🚀Ready to dive into this framework and map out your first Bundle? Join the Bundlicious program: Get it here. 📸 Follow Dallas on Instagram: @dallastravers 💌 DM me @meganyelaney with "BUNDLE" if you have any questions!

[EXPERT VOICES, UNFILTERED] Let's be real: if you're drowning in to-dos, secretly cursing your inbox, and wondering how the heck everyone else seems to "do it all," this episode is your warm hug and loving kick in the ass. This week, I'm sitting down with the brilliant and hilarious Emily Reagan—freelance marketing coach, founder of the Unicorn Digital Marketing Assistant School, and mom of four (yes, FOUR). She's built her business by helping overwhelmed women turn their random skill sets into profitable freelance careers—and she's here to help you stop wearing all the hats in your business. We dive into: Why delegating before you feel ready is actually the secret to growing faster (and saner) What to outsource first based on your energy, time, and goals The mindset shift you NEED to make if you're moving from solopreneur to CEO The biggest mistakes people make when hiring their first VA (and how to avoid them) What a VA can do (and what they're not supposed to do... ahem, design your website + write your copy + book your dentist appointment) Emily also shares how she built a lean, flexible team to support her limited work hours (think: 10:30 to 2:30 workdays), why she pays her contractors more than herself (yep), and the exact SOP she recommends every business owner create before they hire. Spoiler: You're probably not too early to start hiring—you're just overwhelmed and need permission to let go. 🎧 Tune in, take notes, and DM Emily "MEG" on Instagram @emilyreaganpr to get her plug-and-play SOP template—so you're not reinventing the wheel when you finally bring on that dream hire. LINKS & RESOURCES: → DM "MEG" to Emily @emilyreaganpr for her free SOP Template → Learn more about finding your unicorn at https://emilyreaganpr.com/virtual-assistant/ → Check out Emily's podcast: The Marketing Freelancer: Unicorns Unite: https://emilyreaganpr.com/podcast/ MEG'S LINKS: [Business Story Blueprint Freebie]: https://meganyelaney.com/business-story-blueprint Join the waitlist for the next round of The Distinctive Edge: https://meganyelaney.com/tde DM me on Instagram: https://www.instagram.com/meganyelaney

[STRATEGY SHIFT] Feel like you're always creating content, but still not seeing the client flow you want? It's time to ditch the content hamster wheel and focus on what ACTUALLY drives demand. In this episode, I'm breaking down how to simplify your content strategy without sacrificing visibility or value. If you've ever thought, "I'm posting all the time but nothing's happening," this one's for you. You'll learn: The real difference between visibility and demand (and why you need both) The mistake most coaches make when trying to "stay consistent" Why one clear message is more powerful than 10 good posts My favorite way to repurpose content to do less and convert more Links Mentioned: [Business Story Blueprint Freebie]: https://meganyelaney.com/business-story-blueprint Join the waitlist for the next round of The Distinctive Edge: https://meganyelaney.com/tde DM me on Instagram: https://www.instagram.com/meganyelaney

Welcome to Business Not As Usual: the rebrand and rebirth of what used to be the #PrettyAwkward Entrepreneur Podcast. In this episode, I'm giving you the real reason behind the shift, what this new name means, and what you can expect from the show going forward. You'll get the inside scoop on: The 5 new episode categories (so you can binge what you need, when you need it) Why I stopped playing it safe with my brand How this show is changing alongside my own journey as a business coach and mom of twins And a sneak peek of what's coming next If you're building a brand that actually reflects who you are, and you're tired of playing by other people's rules—hit play. Because this is Business Not As Usual. Links Mentioned: [Business Story Blueprint Freebie]: https://meganyelaney.com/business-story-blueprint Join the waitlist for the next round of The Distinctive Edge: https://meganyelaney.com/tde DM me on Instagram: https://www.instagram.com/meganyelaney

[BEHIND THE BUSINESS] This episode is a full behind-the-scenes debrief of my most recent launch of The Distinctive Edge, and no…it wasn't my biggest launch ever, but it was my most efficient, sustainable, and aligned launch to date. We're talking real numbers, real client data, and real strategy. Inside this episode, I break down: Total sales vs. cash collected (and why that matters) VIP vs. Base clients and where every single client came from What my email list data revealed about buying behavior The 3-part pre-launch runway that made all the difference Why this felt like a "comeback launch" and what shifted in my approach post-motherhood If you're prepping for a launch, or wondering why your offers aren't converting the way they used to: this is a must-listen. Links Mentioned: [Business Story Blueprint Freebie]: https://meganyelaney.com/business-story-blueprint Join the waitlist for the next round of The Distinctive Edge: https://meganyelaney.com/tde DM me on Instagram: https://www.instagram.com/meganyelaney

[Mom Mode, CEO Energy] Becoming a mom of twins flipped my life and business upside down—in the best (and most chaotic) way possible. But if I could go back and give my pre-mom CEO self some advice? Oof. I'd have a lot to say. In this episode, I'm sharing the exact mindset shifts, boundaries, and business truths I wish I had locked in before motherhood. Even if you're not a parent, this will hit home—because so many of us are building our businesses with goals that don't actually match the life we want to live. We'll cover: What I used to prioritize in business (and why it no longer works) What I would've done sooner to protect my time, energy, and sanity How to build your business to support your future self—whatever that looks like Why life-first scaling isn't just for moms, and how to start doing it now Links Mentioned: [Business Story Blueprint Freebie]: https://meganyelaney.com/business-story-blueprint Join the waitlist for the next round of The Distinctive Edge: https://meganyelaney.com/tde DM me on Instagram: https://www.instagram.com/meganyelaney

This isn't your typical strategy-packed episode: today, you're getting a heart-to-heart. I'm coming to you raw, unscripted, and straight from the feels... because this week is a BIG one over here: ✨My full rebrand is live ✨My new website is up ✨The Distinctive Edge doors are open ✨And this is the final "Pretty Awkward" episode before we come back as Business, Not As Usual 🎉 But more than just a "new look," this rebrand represents something so much deeper for me. In this episode, I'm sharing: What postpartum did to my identity as a CEO (and why I wasn't prepared for it) How motherhood has actually made me a stronger, more intentional business owner The "comeback" moment that sparked this new season of life & business Why I only share from the scar, not the wound, and how that's changed the way I show up online What's coming next for the podcast and why I'm taking a short break Plus, some real behind-the-scenes of the launch, life with the twins, and the beautiful chaos of entrepreneurship. If you've ever questioned who you are in this season of life…or wondered if you can still "do it" after a major life change, this one's for you. I hope this inspires you to keep going, lean in, and build a business that truly fits the life you want NOW: not the life you used to have. Links & Mentions: →The rebrand is LIVE! Check out the new website here: https://meganyelaney.com/ →Apply for The Distinctive Edge: https://meganyelaney.com/tde →Watch the "Define Your Edge" live series replay (available until June 11!): https://meganyelaney.com/define-your-edge I'll see you back here in a few weeks when we relaunch as Business, Not As Usual — can't wait. 💛

If you've been feeling stuck on how to communicate what makes YOU different in a saturated market…this episode is a must-listen. I'm joined by my client Brittany Herzberg — SEO strategist, podcast host, and TDE rockstar — who's walking us through the shifts that took her from "What do I even SAY about my offer?" → to sold-out launch. 🙌 Brittany came into The Distinctive Edge already having built a strong business — but like so many seasoned entrepreneurs, she was still struggling to clearly articulate what set her apart in the SEO space… and how her unique process delivered results. Inside this convo, you'll hear: ✅ How Brittany finally nailed her origin story (after trying to piece it together for years on her own) ✅ How her original 5-step process became a clear 3-phase method that now SELLS ✅ Why just having her origin story and process clarified was worth the entire investment ✅ How this new clarity led to her sold-out launch — and made selling feel more natural and fun ✅ How content creation has become so much faster and easier (less than 2 hours a week!) now that she knows exactly what to say Brittany is such a great example of how even experienced, multi-passionate entrepreneurs can make huge leaps when they finally clarify their core message and client journey. Ready to make a leap with her inside of The Distinctive Edge? DM me "TDE" or apply here: https://meganyelaney.com/tde →Follow Brittany on Instagram: https://www.instagram.com/brittany_herzberg/

If you've ever worried that getting more specific with your niche might limit your business… this episode will seriously inspire you. Today I'm talking with my client Sabra Cawby, a functional hormone specialist, functional nutritionist, and certified personal trainer — about how clarifying her expertise led to her becoming the go-to name for gut + hormone health for women over 35… and brought in her best business months yet. But Sabra's path wasn't instant. When we started working together, she was still feeling hesitant about whether she was "qualified enough" to claim her expertise — sound familiar? (🙋‍♀️ Been there. So many of my clients start here.) Inside this convo, you'll hear: ✅ How Sabra went from general macro coach → to confidently claiming her spot in the gut + hormone space ✅ Why creating a clear process + framework became the game-changer in her messaging ✅ The moment she saw her name getting tagged as the expert in her niche (and what that did for her confidence + referrals!) ✅ How her referrals skyrocketed once her message got clearer ✅ What helped her balance TDE (and her clients!) while being a busy mom of 4 boys (!!) And perhaps most inspiring — you'll hear Sabra's honest take on what it was like to invest in herself again after some initial hesitation, and why it paid off tenfold. Ready to define your edge — so you're the obvious choice for your people? The Distinctive Edge is open for enrollment! This is the exact process Sabra used to clarify her niche, nail her message, and attract more dream clients. If you want to… → Get known for what you do best → Create content that's easier to write + attracts the right clients → Fill your offers with more aligned, ready-to-buy people Then this is for you. Apply here → https://meganyelaney.com/tde Or DM me "TDE" on Instagram and let's chat: https://www.instagram.com/meganyelaney/ →Follow Sabra on Instagram: https://www.instagram.com/sabracawbywellness/

Tune into Day 3 of the Free Define Your Edge to Attract Clients on Repeat 3-day series we're hosting from June 2-4th. In today's workshop you'll discover how your Distinctive Edge makes selling feel more like inviting, and less like convincing. What We Covered: ✅ How to see where your message is creating friction in your sales process ✅ Clarity on why you're still overexplaining your offer (and how to shift it) ✅ A behind-the-scenes look at the 3 low-effort sales methods I use to sell out offers: Private Invite, Referrals, and Light Launching. Time Stamp Breakdown: 9:35: The 3 Places Your Sales Message is Breaking Down 17:58 How to Sell vs Overexplain Your Offer 24:12 Quick Cash Strategy 1: The Private Invite 25:40 Quick Cash Strategy 2: Referrals 27:06 Quick Cash Strategy 3: Lite Launching 35: 37 The Different a Distinctive Edge Makes The next cohort of TDE starts on June 16th! Apply for The Distinctive Edge Heree: https://meganyelaney.com/tde#application-form

What happens when you finally know how to tell your story — and SELL with it? In this episode, I'm joined by TDE VIP client Julia Lynch, a nutrition coach who helps women rewire their relationship with food and lose weight without the drama. Before TDE, Julia struggled to explain what made her approach different — and felt like just "another macro coach" in a noisy market. After defining her Distinctive Edge and building a clear business story + framework? → She had her biggest cash month ever → She relaunched her group program → She started confidently selling in the DMs Tune in to hear how Julia rebuilt her message, boosted her confidence, and created demand — all in just a few months. →Follow Julia on Instagram: https://www.instagram.com/eatmorewithjulia/ →Ready to find YOUR Distinctive Edge? DM me "TDE" on Instagram or apply here: https://meganyelaney.com/tde