From Done-For-You to Coaching Success: How Ellie & Megan Signed High-Ticket Clients and Launched a Scalable Program with TDE
Business Not As Usual with Megan Yelaney
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Show Notes
[TDE Client Case Study]
What happens when two powerhouse service providers join forces, refine their messaging, and finally package their expertise into a scalable program?
Ellie Johnson and Megan Harrington, the creative-tech duo behind brand and web strategy services, share their journey inside The Distinctive Edge (TDE) — and the results are BIG:
✅ Signed new Done-For-You contracts straight from their revamped content ✅ Enrolled three clients into their brand-new Bankable Services Accelerator before the public launch ✅ Built a simple, memorable framework ("The Machine") that makes their offers crystal clear ✅ Boosted their confidence to sell high-ticket coaching alongside their DFY services
In this candid conversation, we unpack:
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Why they went from relying on Facebook groups to building a stronger Instagram presence
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The exact mindset shift that helped them branch into the coaching side of their business with imposter syndrome rearing it's ugly head
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How one "unhinged" post paid for the program itself
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The surprising clarity that came from simplifying their message down to ONE big idea
If you're a service provider (or coach) who's tired of blending in, this episode will show you what's possible when you nail your story, create a framework that sticks, and put yourself in rooms that sharpen your message.
📌Connect with Ellie & Megan: https://www.instagram.com/zestfulmediadesign/
📌Apply For The Distinctive Edge: https://meganyelaney.com/tde