PLAY PODCASTS
[CONTENT FIX] DAY 3: The proof that actually moves buyers
Season 2 · Episode 20

[CONTENT FIX] DAY 3: The proof that actually moves buyers

Business Not As Usual with Megan Yelaney

September 19, 202551m 53s

Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

Tune into Day 3 of the 3-Day Content fix series we're hosting from September 16th-18th.

No more dusty testimonials, learn the type of evidence that closes belief gaps and creates demand.

What We Covered:

✅ How to share testimonials so they're not just "screenshots" with no context: that doesn't activate people to BUY ✅ Clarity on the types of proof that works to sell through content ✅ Why linking your framework and proof is the key ingredient to actually selling your offer

Time Stamp Breakdown:

  • 18:00: Content That Doesn't Work Anymore

  • 14:40: Case Stories

  • 28:15: Types of Proof That Work In Content

  • 35:20: Content Example #1

  • 37:25: Content Example #2

  • 38:48: Content Fix Examples

  • 45:39: The Distinctive Edge Process

The next cohort of TDE starts on September 29th! Apply for The Distinctive Edge Here: https://meganyelaney.com/tde#application-form

Sign up here to get The Content Fix replay emails + resources: https://meganyelaney.com/content-fix