![[DEFINE YOUR EDGE] DAY 2: Make Your Content Do the Heavy Lifting](https://static.libsyn.com/p/assets/7/1/e/9/71e9673854a69f2b16c3140a3186d450/1.png)
[DEFINE YOUR EDGE] DAY 2: Make Your Content Do the Heavy Lifting
Business Not As Usual with Megan Yelaney
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Show Notes
Tune into Day 2 of the Free Define Your Edge to Attract Clients on Repeat 3-day series we're hosting from June 2-4th.
In today's workshop we're helping you see how your Distinctive Edge shifts your content from "helpful" to holy sh*t, I need this" and what happens when your content finally starts pulling weight for you.
What We Covered:
✅A simple framework to start emotionally connecting through your content ✅A deeper understanding of why your educational posts aren't converting, and how to fix it ✅One small messaging tweak that's helped my clients sign 3–5 high-ticket clients from a single post
TIMESTAMPS:
6:48 - What's Not Working Anymore and Why 12:38 - Two Main Content Formulas That Are Working 15:57 - Your Storytelling Blueprint 18:29 - Perspective Shifting Content 28:41 - The Distinctive Edge You Need
The next cohort of TDE starts on June 16th! Apply for The Distinctive Edge Heree: https://meganyelaney.com/tde#application-form