![[TDE CASE STUDY]: How April Closed a $40K Contract (After Building Her Distinctive Edge)](https://static.libsyn.com/p/assets/7/1/e/9/71e9673854a69f2b16c3140a3186d450/1.png)
[TDE CASE STUDY]: How April Closed a $40K Contract (After Building Her Distinctive Edge)
Business Not As Usual with Megan Yelaney
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Show Notes
What does it really look like to go from unclear offers… to $40K contracts?
In this episode, I'm joined by April Wilhelm, a consultant and fractional CMO/COO — and a TDE client who completely transformed her business through the program.
Before TDE, April struggled to explain her process to potential clients and close high-value deals.
After building her Distinctive Edge and a clear, client-facing framework? → She closed a $40K contract → Booked out her client roster → Left her 9-5 to go full-time in her business
Listen in to hear exactly what shifted — and how April now confidently pitches (and lands!) her dream clients.
→Follow April on Instagram: https://www.instagram.com/itsaprilwilhelm/
→Ready to build YOUR Distinctive Edge? DM me "TDE" or apply here: https://meganyelaney.com/tde