Borderlands Trail and Ultra Running

Simon Freeman co-founded Like the Wind Magazine with his wife more than 10 years ago. What started as a labor of love is now full time work as they lead the charge in the Print Media Revival.Physical media offers a more intentional consumption experience.Indie magazines are experiencing a revival despite a low base.Intentionality in media consumption is becoming increasingly important.Celebrating women's contributions in running media enriches the narrative.Understanding the diverse backgrounds of runners enhances community engagement.Like the Wind[Listen] Simon on Second Nature----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Run with Billy Yang.Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

Satisfy's response is as ridiculous as what Nike did. Wolfrunner gives us the response Satisfy should have given and the one we all deserve.Satisfy did not create the counter culture as they claimed in their response.Remember when Metalica sued Napster?Or when Billy Joe Armstrong support censorship candidates and government mandates?This is Satisfy's response.----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

Are we buying or selling Satisfy Running, Cocodona, Ketones, Nike, UTMB, Here for the Women's Race?Will Satisfy will be abandoned publicly by its early adopters?Can Cocodona continue its meteoric rise?What the hell is a Ketone and will anyone care?Can Nike penetrate the trail running market?Bad Runners Take on 'Here for the Women's Race'----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

This is what Borderlands Trail Running will look like in the next year and where it will be in 10 years.Podcast: I will 10x the listeners in 2025 and move from it being all about me to being all about 'we'. I'll build a team of media personalities and distribute them through Borderlands.Tech: Wylder App - I will release v1.0 + 2.0 in 2025Events: Salt Lake Foothills Trail RacesRobie House: I will build the ultimate pre-race media beginning at WSER 2025Apparel: I'm looking for a non-tech apparel company to partner with on an equity level in 2025.Music: I will release one new song per month----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

In this episode, the Brian reflects on the past year, sharing personal insights and nostalgic memories related to BMX bikes and their representation of freedom during youth.The conversation transitions into the theme of purposeful brotherhood, exploring how these connections formed in childhood can carry into adulthood, particularly through activities like trail and ultra running.The importance of community and connection among men is emphasized, highlighting the value of deep relationships and the role of trail running in fostering these bonds. The episode concludes with a call to protect the ethos of the sport and the brotherhood it cultivates.Trail running fosters community and connection among men.Nostalgia plays a significant role in our identities.The importance of self-expression in sports and hobbies.Men's friendships can thrive even in isolation.Understanding women's perspectives in trail running is valuable.Protecting the ethos of trail running is crucial for its future.----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

Taylor and I look at Believe in the Run's Best Trail Running Shoes or 2024 rated by the Trail Running team.Trail Running Growth: The industry is experiencing significant growth, with increasing investment signaling a vibrant future.Gear Innovation: Shoe technology, such as foam advancements and door-to-trail designs, is evolving to meet diverse needs and improve the running experience.Celebrating Culture: Preserving the culture and community of trail running, including its non-elite aspects, is crucial for continued growth.Consumer Choices: Informed decisions in gear selection, especially shoes, are vital for enhancing performance and reducing runner anxiety.Brand Leadership and Impact: Emerging brands and innovations, like La Sportiva and Craft, are making waves, while established names like Hoka face scrutiny over their offerings.----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

In this episode of Wolfies World, host Brian delves into the mental aspects of ultra running, focusing on the concepts of speed and fast.Brian emphasizes the importance of speed workouts in training and encourages listeners to redefine their relationship with speed, moving away from comparisons and self-deprecation.Running is about personal improvement, not competition with others.Speed workouts are essential for becoming a better ultra runner.It's important to decouple speed from the concept of being fast.Speed workouts sharpen mental strength and running mechanics.Enjoying running is key to long-term participation in the sport.----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

On today's BRT, Brian and I each go through our top 5 things in Trail Running 2024. The rules? Anything goes as long as its related to trail and ultra running.Enjoy.----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

Welcome to another episode of Wolfie's World of Running with Brian Peterson.in today's monologue emphasizes that mental strength and self-belief are foundational to achieving success on race day.He discusses the often-overlooked importance of cultivating confidence, suggesting that many athletes show up malnourished in this regard.Confidence fuels mental strength, essential for ultra running success.Mental preparation is as crucial as physical training for races.Community support boosts confidence before ultra running events.Challenging workouts build mental resilience for endurance races.Discipline enhances confidence in both running and life.----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

In this episode, Taylor Bodin of Believe in the Run joins me to help him find the right shoe.I honestly don't enjoy buying gear. I want to have great gear, but I loathe the process of finding it which usually leads to poor gear choices.Tips on finding the right shoeTips on finding cheaper shoes?What's the best shoe for a beginner?Thoughts on how a shoe should fitExpertise on how several shoe brands actually fit.Brands mentioned:Topo Athletic, Nike, Speedland, Norda, North Face, and more.Run with Billy Yang in Salt Lake City----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

Welcome to Woflie's World of Running.Brian Peterson (@wolffrunner) will do a weekly monologue on the Borderlands Podcast all about how he sees the running world.In his first episode, he casts vision about who he is and where he's going.What can we learn from Prefontaine?Is Wolfie the Anthony Bourdain of trail?Can Ultrarunning really save the world?----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc3bY9qvXYiT47lJfRh2n7

Michael Mazarra owns halfmarathons.net + Rogue Expeditions.He's a firehouse of insight and information and we're all better that he's focusing that energy on trail running through his recent aquisition of Rogue Expedition.More travel trail runningLess racing, more running together.Self-expression will drive growth over performance.Non-elite runners deserve more representation in media.Robie House Media aims to celebrate non-elite trail running.----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

Wolfie and I delve into the world of trail running to uncover the motivations that drive these athletes to push themselves to the limit. It's not what you think. And Wolfie challenged me to rethink some things as usual.We look at three distinct buckets of motivation - self-expression, performance, + health. What are the secrets behind their passion? Let's find out.Takeaways• More runners than ever run as a means of self-expression• Wolfie's World of Running, a weekly monologue by Wolfrunner• More on why Matt Choi should be reinstated to NYC Marathon• Road Ultra Shoe category is more marketing than function----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

Floris Gierman, host of the Extramilest Podcast and co-founder of PATH Projects, joins Josh Rosenthal to discuss his transition from skateboarding to ultra running, the importance of patience, and insights into low heart rate training. The conversation highlights the connection between running, community, and passion-driven pursuits.Importance of patience in running and personal goalsLow heart rate training for improved running efficiencyCommunity involvement and upcoming Salt Lake City run eventImpact of skateboarding culture on trail runningMindset and enjoying the process of running----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

Trail running has lost some of its fun, and in this discussion, Josh Rosenthal and Wolfrunner (Brian Peterson) delve into the need for the sport to embrace new ideas and bring back some of the old ones.Trail running has lost some of its playful spirit.How could trail running create NFL-type Thanksgiving energy?Listener callsApple Ultra vs. GarminStrava's kicked everyone out of the sandbox (killed its API)The effort to rebrand DNFs----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Devil's Gulch 100 miler, 50 miler, 13.1 miles. Wenatchee, WA - July 13, 2025Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands

Trail running shoes are evolving faster than ever, with a wave of new brands and technologies reshaping the sport. In this episode, Josh and Taylor Bodin—Lead Trail Reviewer at Believe in the Run—dig into why innovation in trail footwear is accelerating and why runners should be paying attention.From heritage brands to newcomers like NNormal, Speedland, and Norda, the conversation explores the materials, design philosophies, and performance goals driving modern trail running shoes. Along the way they unpack sustainability, premium construction, and how brand identity and storytelling are becoming just as important as what’s underfoot.For trail runners curious about the brands and technology shaping the future of trail running shoes.Please give us a follow, rate the podcast, and give a review.Topics / Timestamps03:01 Heritage Brands vs. Modern Innovations06:02 The NNormal Brand and Its Unique Approach11:59 Speedland: A New Era in Trail Running Shoes29:23 The Evolution of Shoe Technology32:04 Performance vs. Design in Trail Running Shoes37:02 The Rise of Norda and Its Unique Community39:59 Innovative Materials and Their Impact on Performance46:04 The Future of Trail Running FootwearResources / LinksBelieve in the Run reviews:NNormal: Tomir 2.0, KjeragSpeedland: GS:TAM, GS:PGH, SL:HSVNorda: Norda 001, Norda 002, Norda 003Presented by Kiprun.----Find us at Borderlands.cc and sign up for the newsletter.Want to run in the Salt Lake area? Check out the Salt Lake Foothills Trail Races happening May 30, 2026.And if you haven't checked out Wylder yet, it's worth a look. iOS or Android

How do trail runners survive in cities? Josh Rosenthal and Tommy Lewis dive into the challenges and rewards of maintaining a running lifestyle in urban environments.They discuss the unique rhythms of road running compared to trail running, exploring how each offers different forms of joy and fulfillment. Tommy shares his journey from trail enthusiast to urban runner, emphasizing the importance of redefining what it means to be a runner beyond traditional races like marathons.Together, they highlight the beauty of finding community, appreciating the outdoors, and embracing the daily practice of running, regardless of the terrain or distance.Tommy Lewis took the dive and left his dayjob to lean all the way in on ThatsRunnable.com. He writes a brilliant weekly newlsetter and speaks to heart of runners like few others can.----Call the Borderlands Hotline - RUNMORE649 That's (786)667-3649. Leave a voice message I can play in a future podcast. We're looking for hot takes, disagreement, agreement, anger, happiness, indifference, etc.----Devil's Gulch 100 miler, 50 miler, 13.1 miles. Wenatchee, WA - July 13, 2025Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedInTakeaways:Finding joy in running is about defining it on your own terms, not others'.The community aspect of running can enhance the experience, regardless of the environment.Many runners mistakenly believe they must run marathons to be considered legitimate runners.Incorporating variety in training, such as mixing road and trail runs, is crucial.Embracing the daily practice of running fosters a lifelong love for the sport.

Wolfrunner (Brian Peterson) and Josh Rosenthal (host) discuss the problems with ambassador culture in this episode of Bad Runners Take.Ambassador culture in running blends brand connections with potential entitlement.Brands use ambassadorships as a marketing tactic but must manage expectations.Norda fosters organic, personal connections, avoiding formal ambassador structures.Running has become a consumer-driven sport, with influencers and ambassadorships shaping its culture.Content creation and community events are key to the future of trail running.----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Devil's Gulch 100 miler, 50 miler, 13.1 miles. Wenatchee, WA - July 13, 2025Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands

Matt Trappe recently started a Trail Running lifestyle brand called Auteur Sportif. He writes a brilliant substack (a Matter of Brand) celebrating running brands and their storytelling.In this episode we celebrate the great brands and enjoy a brainstorm how to make the good ones better.Please take this podcast survey.Please take this survey for our upcoming app, wylder.----Call the Borderlands Hotline - RUNMORE649 That's (786)667-3649. Leave a voice message I can play in a future podcast. We're looking for hot takes, disagreement, agreement, anger, happiness, indifference, etc.----Devil's Gulch 100 miler, 50 miler, 13.1 miles. Wenatchee, WA - July 13, 2025Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedIn

This podcast episode dives deep into the culture surrounding DNFs (Did Not Finish) in ultra running, with hosts Brian and Josh discussing the social constructs and emotional weight attached to these outcomes.Brian passionately argues that runners should be able to celebrate their efforts, regardless of whether they complete a race, pointing out the absurdity of labeling a significant distance as a failure.The conversation expands to explore the pressures and expectations placed on amateur runners compared to elite athletes, highlighting the different motivations and mentalities in play.Additionally, the hosts reflect on the implications of race metrics and how the ultra running community could evolve to better recognize the achievements of those who may not finish but still push their limits. With a mix of humor and serious reflection, the episode encourages listeners to reconsider how they perceive and react to DNFs in the sport.----Devil's Gulch 100 miler, 50 miler, 13.1 miles. Wenatchee, WA - July 13, 2025Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedInTakeaways:The DNF culture in ultra running creates unnecessary stigma around not finishing races.Runners invest significant time and effort into training, making DNFs feel like failures.There should be alternative metrics for race completion rather than just DNF statuses.Celebrating accomplishments in running, even if they don't result in a finish, is important.The podcast discusses how elite runners view DNFs differently than amateur runners.There is a need for a cultural shift in how we perceive and discuss DNFs.

In Episode 100 I introduced 4 songs along with their stories. In this episode I offer brief introduction and give you the music back to back without interuption.I'm calling this music project CAVALE. And this group of songs is called 'Into the Virgin Desert'.Again, thank you so much for listening and supporting.The future looks bright. I can't wait to do the next 100 episodes.----Devil's Gulch 100 miler, 50 miler, 13.1 miles. Wenatchee, WA - July 13, 2025Sealevel Insights. Imagine yourself complete in control of your small business finances.Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedIn

I wrote 4 songs of what I think midrace suffering sounds like.On the occassion of episode 100, I am releasing them along with what inpsired them and this podcast. Survey----Devil's Gulch 100 miler, 50 miler, 13.1 miles. Wenatchee, WA - July 13, 2025Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedIn

Hoka is directly repsonsible for much of the exponential growth of trail running.The Best Hoka Running Shoes Right Now.Josh Rosenthal and Taylor Bodin (Lead Trail Reviewer, Believe in the Run) dive deep into the world of HOKA, a brand that has revolutionized trail and ultra running with its innovative footwear. They discuss how HOKA emerged during a time dominated by minimalist trends, introducing a maximalist approach that has reshaped expectations in the running community. Taylor shares insights about the evolution of HOKA's shoe technology, including the introduction of high stack cushioning and rocker designs that enhance performance. The conversation highlights the brand’s impressive growth, underscored by their recent success in exceeding sales projections, and its impact on the broader trail running landscape.Throughout their discussion, Josh and Taylor emphasize HOKA's commitment to the running community, showcasing how the brand continues to engage with athletes and enthusiasts alike.----[Sponsor] Sealevel Insights: Imagine mastering your small business finances.Devil's Gulch 100 miler, 50 miler, 13.1 miles. Wenatchee, WA - July 13, 2025Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedInTakeaways: HOKA has revolutionized the ultra trail running market with its maximalist shoe design. The brand's unique approach contrasts sharply with the minimalist trend popularized by Born to Run. HOKA's deep connection to the community is evident through their support of events like Devil's Gulch 100 Miler. Taylor Bodine's insights provide a comprehensive view of HOKA's shoe technology evolution since 2009. The Speedgoat shoe, named after Carl Meltzer, is a favorite among ultra runners for its performance. HOKA's success is attributed to its innovative marketing strategies and commitment to quality gear.

Today on Bad Runners Take:Are 200-mile races becoming a distraction or the main attraction in the ultra running community? How do you feel about profitable races existing on volunteer labor?Josh got into the Paris Marathon. Why is it so hard for trail runners to run on the road for a season?Josh Rosenthal and Brian Peterson dive into these questions as they explore the growing prominence of these long-distance events. They discuss the implications for elite athletes like Courtney Dauwalter, who is preparing for Cocodona 250, and how such races might shift focus away from traditional 100-mile competitions. The conversation also touches on the culture of volunteerism in the sport, particularly in relation to profitable races, and the balance between community support and financial gain. As the two navigate these topics, they reflect on their own running experiences and the evolving landscape of trail and ultra running.----Devil's Gulch 100 miler, 50 miler, 13.1 miles. Wenatchee, WA - July 13, 2025Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.--- The conversation discusses whether 200-mile races distract from the main attraction of ultra running. Courtney's participation in Cocodona illustrates the growing popularity of 200-mile races. Volunteers play a crucial role in the success of ultra running events, yet compensation raises questions. Josh reflects on the conflict between road marathons and his identity as a trail runner. The evolution of running shoes from durability to performance models has shifted expectations. There's a debate on whether elite runners should focus solely on traditional 100-milers. BorderlandsInstagramYouTubeThreadsLinkedIn

Cirque Series is a brilliant mountain race with distances between 6 and 9 miles. But don't be fooled ultrarunners. Cirque races are hard as hell, straight up the gut of big mountains and right back down. The starting line is a party.The finish line is a party.In this episode I welcome the founder and race director, Julian Carr. ----In this conversation, Josh and Julian discuss the evolution of ultra trail running, focusing on the Cirque Series and its unique approach to inclusivity and race production. They explore the importance of creating a fun and engaging atmosphere at races, overcoming skepticism from the traditional trail running community, and the significance of high production value in enhancing the overall experience for runners. In this conversation, Julian discusses the evolution of trail running events, emphasizing the importance of a rewarding experience for participants. He reflects on the challenges of creating a unique atmosphere that transcends traditional trail running, while also addressing the scalability of his event series and the significance of community engagement and sponsorship. The discussion highlights the cultural movement of trail running in the U.S. and the potential for storytelling to enhance the experience for both elite and amateur runners.----Salt Lake Foothills Trail Races - May 31VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedInWe've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android.

Thomas Neuberger joined me from Believe in the Run to talk about the familiy feud that built two great running empires. Puma + Adidas.Rudi and Adi were the perfect team until they weren't. They spent most of their adult years at odds and eventually were buried at opposite ends of the same cemetary.We dig into the family feud and talk about the current road and trail portfolio.More from Believe in the Run:Adidas Adizero Evo SL ReviewA comprehensive overview of Adidas' shoe portfolio.Adidas TERREX AgrivacPUMA MagmaxPUMA Deviate Nitro 3----Salt Lake Foothills Trail Races - May 31, 2025VKTRY InsolesPATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedInWe've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android.

In this conversation, Josh and Drew Darby discuss Matt Johnson's journey across Texas in 17 days and Sally McRae's 200 mile Mammoth Project.Drew Darby was there for both. They explore the challenges faced during the adventures, the dynamics of being a cameraman, and the unique character of Matt as a hybrid athlete. The discussion also touches on the mindset required for endurance sports, Project Mammoth featuring Sally McCrae, and what lies ahead for Matt in his athletic career. In this conversation, Drew and Josh delve into the intricacies of documenting endurance sports, exploring the balance between storytelling and authenticity. They discuss the evolution of endurance events, the creative process behind filmmaking, and the impact of media on athletes' performances. Drew shares insights on capturing genuine moments while navigating the challenges of filming in high-pressure environments. The conversation highlights the importance of long-term relationships in filmmaking and the unique experiences that arise during endurance challenges.----Salt Lake Foothills Trail Races - May 31, 2025VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedInWe've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android.

In this conversation, Josh and Brian explore the world of running, focusing on the Satisfy brand and its unique appeal to a specific audience. They discuss the recent success of Satisfy runners at Moab 240, the cultural significance of trail memorabilia, and the historical context of running events. The dialogue emphasizes the importance of identity in sports and how brands like Satisfy resonate with runners who seek authenticity and connection to their lifestyle. In this conversation, Josh and Wolfrunner delve into the upcoming Javelina race, discussing the weather challenges, the competitive field, and the nostalgic elements of ultra running. They explore the significance of the Golden Ticket Series and its potential for greater media attention. The discussion also touches on the branding strategies of Speedland and the implications of their athlete ambassador program.----VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedInWe've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android.

----Sponsors:VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedInWe've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android.

Does Josh have the necessary credibility to build a trail running media company? He's not a former pro runner or even a good runner. In fact he chases cutoffs most of the time. He only has one elite trail running friend. Does he belong at the table?In this episode of the Borderlands podcast, host Wolfrunner interviews Josh Rosenthal, exploring his journey from Lubbock, Texas to Salt Lake City. They discuss Josh's upbringing, the cultural dynamics of Lubbock, his musical influences, and the impact of geography on happiness and identity. The conversation delves into the importance of boredom in fostering creativity and the contrasting experiences of growing up in different environments. In this conversation, Josh shares his journey of moving to Salt Lake City, building connections through running, and navigating the challenges of entrepreneurship. He reflects on the unique sports culture in Salt Lake, the emotional power of running, and the importance of supporting others in their dreams. Josh discusses his musical aspirations, the entrepreneurial spirit he developed during his punk rock days, and how he discovered a passion for finance. He emphasizes the significance of marketing in sharing creations and the methodical approach he took towards achieving his ultra running goals. In this conversation, Josh shares his experiences with running, entrepreneurship, and the challenges of balancing passion with business. He discusses the importance of relationships in building a successful venture and reflects on the dynamics of the trail running community. The conversation also touches on the significance of credibility, authority, and relatability in the running space, as well as the role of luck in achieving success.----VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedInWe've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android.

Trail running shoes are a crowded category, yet Brooks Running remains one of the biggest names in the broader running world. In this episode, Josh is joined by Taylor Bodin—Lead Trail Reviewer at Believe in the Run—to unpack why Brooks still feels like an enigma in trail running and why the brand often flies under the radar despite its deep history in the sport.They dig into the evolution of Brooks’ trail lineup, the legacy of athletes like Scott Jurek, and iconic shoes like the Cascadia and Caldera. Along the way, the conversation explores how Brooks helped shape trail running, why its impact sometimes gets overlooked today, and what the brand might need—from innovation to storytelling—to reconnect with modern runners.For trail runners who want to understand the brands and gear shaping the sport.Please give us a follow, rate the podcast, and give a review.Topics / TimestampsResources / LinksBelieve in the Run - Catamount 3BiTR - Caldera 7BiTR - Catamount AgilBiTR - Brooks Divide 5BiTR - Cascadia 18Presented by Kiprun.----Find us at Borderlands.cc and sign up for the newsletter.Want to run in the Salt Lake area? Check out the Salt Lake Foothills Trail Races happening May 30, 2026.And if you haven't checked out Wylder yet, it's worth a look. iOS or Android

Join Josh Rosenthal as he dives deep into the transformative power of trail running with coach Kevin Brown, who recently completed the grueling Race Across Scotland. This conversation highlights the profound connection between running and personal growth, particularly for men seeking to overcome challenges and find purpose in their lives. Kevin shares his journey from a midlife crisis to becoming an inspiring figure in the ultra-running community, emphasizing the importance of building supportive male friendships and holding space for one another. The discussion also touches on the unpredictability of Scottish weather during the race and the incredible camaraderie that emerges among participants. Through their exchange, listeners will discover valuable insights into how running can serve as a powerful tool for mental clarity, connection, and self-discovery.Coach Kev's IGMind Masters GB Ultras (Race Across Scotland)----May 31, 2025 - Salt Lake Foothills Trail RacesVKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.----Josh Rosenthal, the host of the Borderlands Trail and Ultra Running podcast, engages in a heartfelt conversation with Kevin Brown, a coach from Scotland who recently completed the grueling Race Across Scotland, a 220-mile ultra-marathon. The discussion delves into the transformative power of running, not just as a physical challenge but as a means of emotional and mental release. Brown reflects on his journey from feeling lost in life to finding purpose through ultra running, which he describes as a way to 'park' his daily stresses and process them while on the trail. The conversation touches on the importance of community and connection among men, emphasizing how relationships can serve as a lifeline for personal growth and well-being. This episode offers listeners an intimate look at how running can be a vehicle for self-discovery and healing, making it relatable to anyone facing their own struggles, regardless of their running background.Takeaways: The essence of trail running lies in the connection to nature and the freedom it brings to the mind. Coach Kev emphasizes the importance of male connections for mental health and personal growth. Running allows individuals to process their emotions and build resilience against life's challenges. Community support in running can lead to profound transformations in personal lives and relationships. The race across Scotland serves as a testament to perseverance and the beauty of the journey. Engaging in ultra running is not just about competition, but about understanding one's inner self. ---BorderlandsInstagramYouTubeThreadsLinkedInWe've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android.

The podcast dives deep into the Golden Trail World Series, shedding light on its significance in the trail running scene. Hosts Josh Rosenthal and Brian Peterson discuss how this series offers a thrilling competitive atmosphere, showcasing elite athletes in shorter, intense races that emphasize speed and vertical ascent. They reflect on a particularly controversial finish at the recent Mammoth Trail Fest, highlighting the fierce desire to win that defines this sport. The conversation also explores the production quality of the Golden Trail events, noting how it elevates the viewing experience compared to traditional trail running broadcasts. Ultimately, the episode encourages listeners to embrace this growing series and consider its potential to reshape the competitive landscape of trail running.----Run the Salt Lake Foothills Trail Races • May 31, 2025 • 10k | Half Merry | 50k---BorderlandsInstagramYouTubeThreadsLinkedInWe've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android. ----Takeaways: The Golden Trail World Series has emerged as a competitive platform for trail runners globally, showcasing talent beyond just the American names. Understanding the unique point system of the Golden Trail World Series reveals the strategic nature of this championship. The recent controversial finish at Mammoth highlighted the intense competition and desire to win in trail running. Salomon's sponsorship has significantly impacted the Golden Trail World Series, driving athlete participation and event production quality. The series offers a variety of distances, emphasizing shorter races that still challenge athletes with significant vertical gain. The high production value of the Golden Trail Series events sets a new standard for trail running media coverage.

Nico lives in Hamburg, Germany. A few weeks ago he ran his first ultramarathon at the age of 52 proving that this sport is gift that keeps on giving.In this episode you can expect to learn:• The uniqueness of German Ultrarunning Culture• 3 must-run ultras in Germany• Nico’s take on running races on the former Easten Germany landNow is the best time to run your first ultra no matter how old.AdventslaufNorth Sea Ultra----PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedInWe've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android. VKTRY Insoles - I wear these every run, 20% off.

Trail running shoes have changed dramatically over the past two decades, but some brands are still judged by what they were doing in the early 2000s. In this episode, Josh is joined by Taylor Bodin—Lead Trail Reviewer at Believe in the Run—to dig into the history of The North Face in trail running and why its current footwear lineup is pushing the category forward.From the origins of shoe drop to the evolution of modern trail design, the conversation wanders through the stories, decisions, and experiments that shape the gear runners rely on today—plus plenty of deep gear nerd territory along the way.For trail runners who love understanding the gear behind the miles.Please give us a follow, rate the podcast, and give a review.Topics / TimestampsResources / LinksAnatomy of a ShoeAltamesa 500 ReviewVective Pro 2 ReviewAltamesa 300 ReviewVectiv Performance ReviewTNF x IKB CollectionTNF Endurance ChallengePresented by Kiprun.----Find us at Borderlands.cc and sign up for the newsletter.Want to run in the Salt Lake area? Check out the Salt Lake Foothills Trail Races happening May 30, 2026.And if you haven't checked out Wylder yet, it's worth a look. iOS or Android

Ben Whitehead joins the Borderlands podcast to give a first hand account of the Leadville 100. This episode is perfect for anyone who wants to get to run Leadville. Or for someone who knows they never will but wants to hear all about the iconic course and experience. Ben Whitehead ran Leadville 100 as his first 100 miler. Is he crazy? Yes. Is that bad? Absolutely not. Ben's crazy was very calculated giving him a solid finish at a very hard race.----Sponsors:VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedInWe've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android.

If burning man were an ultra, it would be Javelina Jundred by Aravailpa. This episode is for anyone who has ran or will run this race and enjoys ultras and/or ultra culture. This means its basically for everyone.@wolffrunner joins me. He's run multiple distances of JJ and brings his usual insight to the show.----Sponsors:VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedInWe've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android.

Jacob found his way to ultrarunning as a place to quiet his mind. And we're all beneficiaries of his work. He's a war photographer who brought his skills to the ultrarunning space and took the most popular photo in the history of ultrarunning probably (here).When his Kickstarter goes live we will share it.Jacob's InstagramJacob's website----Sponsors:VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedInWe've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android.

Brian joins me again to offer some Bad Runners' Takes to the world.I got beat up for even suggesting that Katie Schide might be headed towards GOAT status over Courtney Dauwalter. So Brian and I asked why we can't even ask the question. We deviate to talk about the rock stars of old like Anton and Hal. Where did all the rock stars go in trail running? Will we have an era like that again?----Sponsors:VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedInWe've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android.

Trail running shoes have evolved dramatically over the past two decades, and few brands have shaped that evolution like Salomon. In this episode, Taylor Bodin—Lead Trail Reviewer at Believe in the Run—joins Josh to explore how Salomon helped define modern mountain racing and why its influence still shows up on trails around the world.From the early days of technical mountain footwear to the current wave of innovation in trail running shoes, the conversation traces how Salomon has balanced progression with staying true to its roots—and what that tension means for the future of trail running.For trail runners curious about the brands, gear, and history shaping the sport today.Believe in the Run reviews + articles:Salomon Genesis ReviewS/Lab Pulsar 3 ReviewS/Lab Ultra Glide First ThoughtsSalomon x Ciele collabPlease give us a follow, rate the podcast, and give a review.Presented by Kiprun.----Find us at Borderlands.cc and sign up for the newsletter.Want to run in the Salt Lake area? Check out the Salt Lake Foothills Trail Races happening May 30, 2026.And if you haven't checked out Wylder yet, it's worth a look. iOS or Android

What are the criteria we should use to crown the capital of North American Trail Running?Here are some of my thoughts.Number of elite ultrasNumber of non elite ultrasNumber of elite runnersVaried trail terrainNumber of dirtbagsNumber of bandit racesTrailhead proximity to great restaurants Which of these do you like? What would you add?Why am I doing this?1. Fun2. Funner ----Sponsors:VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedInWe've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android.

Lars Pedersen founded SAYSKY running in 2013. It's among the first micro running brands still in existence.In this espidose you'll learn about the history of SAYSKY Running, Lars' life as a windsurfer and how that led him to start SaySky.It's deeply connected to Copenhagen but is very much an international brand.SaySky----Sponsors:VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedInWe've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android.

My whole adult life has been about celebrating and championing Salt Lake City. In this episode I get a little bit personal on what I think is so great about it even beyond trail running.Also, I interview Joey Hendrix to talk about our contribution to Utah being crowned the apex trail running capital - Salt Lake Foothills Trail Races.Register for Salt Lake Foothills Trail RacesWatch our video about Salt Lake City being the trail running capital. ----Sponsors:VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedInWe've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android.

Remember the Titans. Leadville, Badwater, + Dean Karnazes were once the pinnacle of our sport. So what happened?They're all doing fine. The races are sold out, Dean stays busy.But when Brian and I started trail running in the early 2010s these titans were celebrated. Not tracking? Listen as we bring you along making a case that they belong to be restored to their rightful place.Wolffrunner is back with me on a new episode of Bad Runner's Take.----Sponsors:VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedInWe've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android.

Three things. Wasatch 100 - is this the best 100 miler in the world? I think so. But I'm really biased.UTMB - Did it live up to the hype? It gave us the best two scenarios possible. A no-name came out of nowhere to win the men's race and the expected exceeded expectations in the women's race.Inspirition. I live off it and it's hard to find. Here are three things inspiring me right now in trail. Hayden's CommentsBilly Yang collabTommy Lewis----Sponsors:VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedInWe've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android.

Happy UTMB week. @wolffrunner joins me on Bad Runners take to talk UTMB.Forget about the drama surrounding UTMB over the last year for a week (if not forever). If you don't like the juggernaut of UTMB, disregard them. But don't disregard the 10,000 people running in the mountains around Mont Blanc. This week we celebrate the human spirit taking them from point A to point B, the French culture that surrounds it, and the Heart of Trail Running moving like an avalanche as the running world watches runners take care of business in French/Italian/Swiss Alps.Brian and I go into topics and recall moments you won't hear anywhere else this year.Favorite UTMB momentsIs trail running ready for super fandom?UTMB doubled its prize money. Is that enough?2024 picks----Brian's interview with Troy on Midpacker Pod.Billy Yang's UTMB film of Zach Miller + David Laney----Sponsors:VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedInWe've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android.

I asked the Borderlands audience who I should talk to about my fascination with running a road ultra. The number one suggestion was Jacob Puzey. After this conversation I understand why. He brings the perfect insight as a decorated road and trail runner, former coach and trail race director. There's a flow state in running not available to trail runners that comes with repetitive and predictable terrain.I hope you enjoy this conversation as much as I did.Jacob Puzey5 Peaks Trail Running----Sponsors:VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedInWe've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android.

In this episode we explore a Term of Endurance: Race Director. Do we really understand what these RDs put themselves through to put on the local and regional races? They're not full time. It's a massive lift.I had the good fortune to sit with two local Copenhagen legends, Rasmus and Robin, to talk Danish running and compare Europe running to American running. As much as they're different, the spirit of running transcends politics and borders. The interview with Robin and Rasmus begins at 14:36.Rasmus Holst, CEORobin Daniels, CBOZinsai----Sponsors:VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedInWe've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android.

Randi Zuckerberg is new the sport of ultratrail. If you're an old grumpy get-off-my-lawn trail runner you will hate this conversation because Randi is an enthusiastic evangelist for the sport of trail running.She left the road for trail running about a year ago and dove in head first. Randi's post about her DNFRandi's primary business focus: HUG----Sponsors:VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedInWe've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android.

In 2019 Jeremy Cox ran the Buffalo 100 only to finish dead last after the finish line had been torn down. How did he keep going? Why? We told this story to tell the ultra trail world that every runnerf has a story and no matter how you toe the line, you are a badass and you belong in the trail community.DFL Before DNF on YouTube.Ending song: Long Enough by Josh Rosenthal----Sponsors:VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedInWe've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android.