The Problem with Ambassador Culture in the Running Community: BAD RUNNERS TAKE
Borderlands Trail and Ultra Running · Josh Rosenthal | Ultra Runner
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Show Notes
Wolfrunner (Brian Peterson) and Josh Rosenthal (host) discuss the problems with ambassador culture in this episode of Bad Runners Take.
- Ambassador culture in running blends brand connections with potential entitlement.
- Brands use ambassadorships as a marketing tactic but must manage expectations.
- Norda fosters organic, personal connections, avoiding formal ambassador structures.
- Running has become a consumer-driven sport, with influencers and ambassadorships shaping its culture.
- Content creation and community events are key to the future of trail running.
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Devil's Gulch 100 miler, 50 miler, 13.1 miles. Wenatchee, WA - July 13, 2025
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