Borderlands Trail and Ultra Running

STATES DEBATES - is the epitome of fandom. We're diving into States three months before race day to build anticipation and get even more excited than years past.Western States is the most enjoyable race to watch in all of American Ultrarunning. It's a national championship of sorts that enjoys resting at the top of all American events.But can it maintain that dominance or is it vulnerable?Brian takes the position that its vulnerable and Troy of the MidPacker Pod thinks its guaranteed to maintain its spot as the premier.As time goes on, we'll debate more specifically about the 2025 field, but until then we're enjoying debate topics that transcend the 2025 event.Enjoy.---- Partners ----Wylder - Host and find Run Clubs, schedule public and private group runsNaked Sports Innovations - the worlds best hydration beltSalt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.----Borderlands.cc | Instagram----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

In this episode of Wolfies World, Brian discusses the concept of being a 'running juggler' in ultra running, emphasizing the importance of balancing various aspects of training, recovery, nutrition, and hydration.He highlights the need for strength training, the impact of sleep on performance, and the significance of proper fueling during runs.The conversation encourages listeners to be mindful of their training routines and to focus on areas that may need improvement to maximize their performance on race day.---- Partners ----Wylder - Host and find Run Clubs, schedule public and private group runsNaked Sports Innovations - the worlds best hydration beltSalt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.----Borderlands.cc | Instagram----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

Ever wondered how many trail runners are out there? From casual joggers to ultra-marathon enthusiasts, trail running has become an increasingly popular sport.But just how many people are lacing up their trail running shoes and hitting the trails? Mikey Yablong, who currently attends Dartmouth University, co-authored a study aiming to answer this question along with dozens more.You'll be surprised by the numbers.The Study.---- Partners ----Wylder - Host and find Run Clubs, schedule public and private group runsNaked Sports Innovations - the worlds best hydration beltSalt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.----Borderlands.cc | Instagram----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

I chatted with Elsa Jaworski about how she keeps running when she wants to quit. She has ran multiple 200 mile+ races, multiple 100 mile races, and more.In this episode we explore how she keeps going when she wants to quit.It's the most important question for us novices who are endeavoring to do something as big as an ultramarathon.This is a throwback to the very first episode of this podcast.---- Partners ----Wylder - Host and find Run Clubs, schedule public and private group runsNaked Sports Innovations - the worlds best hydration beltSalt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.----Borderlands.cc | Instagram----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

BREAKING NEWS: Jim Walmsley is back at Chianti by UTMB.What does this mean? Is Kilian Jornet going to be there?---- Partners ----Wylder - Host and find Run Clubs, schedule public and private group runsNaked Sports Innovations - the worlds best hydration beltTMRW Coffee - Code Borderlands for 20% offSalt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.----Borderlands.cc | Instagram----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

We are in the greatest era for runners, blending performance and self-expression into 'performance art.'He reflects on the cultural influences of running, comparing it to past eras of other cultural movements, and explores the potential for running to leave a lasting legacy in the broader cultural landscape.Brian encourages listeners to embrace their unique expressions in running and to consider how the sport can continue to evolve and influence future generations.---- Partners ----Wylder - Host and find Run Clubs, schedule public and private group runsNaked Sports Innovations - the worlds best hydration beltSalt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.----Borderlands.cc | Instagram----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

This podcast has grown by 2.15x in the last 60 days. Thank you.There are lot of new listeners here so I wanted to take a few minutes and give them (and the old listeners!) an update on what's going on around here.PodcastWylder AppOpen Range RacesRobie House @ Wser + UTMBTrail Running LeagueI'm also working on a new apparel drop + everything you need to be prepared for a 100+ mile race called "100+".---- Partners ----Wylder - Host and find Run Clubs, schedule public and private group runsNaked Sports Innovations - the worlds best hydration beltTMRW Coffee - Code Borderlands for 20% offSalt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.----Borderlands.cc | Instagram----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

What mobile apps are available to runners? Sure, we can go run without any of this but for those curious, what apps are adding value to runners all over the world?What is the role of AI in running mobile apps?Sam Duregger is a digital product master as the former head of Digital Transformation for the State Oklahoma, Head of Order Ahead for 3,600 at Sonic, fraction Head of Product at Final Surge, and more.---- Partners ----Wylder - Host and find Run Clubs, schedule public and private group runsNaked Sports Innovations - the worlds best hydration beltTMRW Coffee - Code Borderlands for 20% offSalt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.----Borderlands.cc | Instagram----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

Today on Wolfie's World, Brian analyzes gear as persona versus gear as performance.For years, gear was optimized for performance and brands were built around products. Now, brands are emerging that appeal to the personas we're all building out on the ultratrail.Wolfie works through the 'running as self expression' list of brands and breaks down the movement.---- Partners ----Wylder - Host and find Run Clubs, schedule public and private group runsNaked Sports Innovations - the worlds best hydration beltTMRW Coffee - Code Borderlands for 20% offSalt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.----Borderlands.cc | Instagram----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

The trail running league is going to happen and we're working our way through the details in today's episode.What will the trail running teams look like? What will the competitions look like? Will we have head to head competitions? Round robin play and then playoffs?We're getting close and we hope you're all as stoked as we are.Also, the (Western) States Debates are coming. Get ready.There are some interesting implications from Tarawera by UTMB a couple of weeks ago.Welcome to Bad Runners Take.---- Partners ----Wylder - Host and find Run Clubs, schedule public and private group runsNaked Sports Innovations - the worlds best hydration beltTMRW Coffee - Code Borderlands for 20% offSalt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.----Borderlands.cc | Instagram----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

Josh and Jesse Rich discuss the legitimacy of various nutrition products. What are the products that are worth the money? How can we make some of this stuff at home and save the money? What ever happened to Spring Energy and its Awesomesauce debacle?Follow Jesse for deeper insights and homemade running nutrition insights.TakeawaysHigh sodium intake is essential for some runners during long events.Budget-friendly nutrition options are available for runners.Real foods can be beneficial for slower runs.Runners can batch homemade nutrition for convenience.---- Partners ----Wylder - Host and find Run Clubs, schedule public and private group runsNaked Sports Innovations - the worlds best hydration beltTMRW Coffee - Code Borderlands for 20% offSalt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.----Borderlands.cc | Instagram----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

This is a special edition of Wolfie's World where Brian dissecets the embarassment of Jackpot 100.The winner of USATF event, Rajpaul Pannu was disqualified for wearing the wrong shoes.Where was the RD?Where was USATF?Where was Rajpaul and his team?Hosted by Wolfie.---- Partners ----Wylder - host and find run clubs and group runs.Naked Sports Innovations - the worlds best hydration beltTMRW Coffee - Code Borderlands for 20% offSalt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.----Borderlands.cc----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

Runner's threatened to take down the Jackpot 100 record but weren't close. Runners were running sub-14 hour 100s in the late 1800s with 1% of the technology. How much are the bells and whistles of running helping us perform better?---- Partners ----Wylder - Discover and create run clubs, schedule private or public runs.Naked Sports Innovations - the worlds best hydration beltTMRW Coffee - Code Borderlands for 20% offSalt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.----Borderlands.cc----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

Josh Rosenthal and Taylor Bodin (Lead Trail Reviewer, Believe in the Run) discuss the evolution of Altra and Topo Athletic - two running shoe brands that have become staples at every ultramarathon starting line.In recent years they have been competing for similar types of runners. And when brands compete, runners win.I didn’t know much about Topo Athletic going into this discussion. I look forward to giving them a try.Altra - Lone Peak 8 ReviewTopo Athletic - Ultraventure 3 Review---- Partners ----WylderNaked Sports Innovations - the worlds best hydration beltTMRW Coffee - Code Borderlands for 20% offSalt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.----Borderlands.cc----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

Zoe Rom and Kyle Van Horn host Your Diet Sucks, a podcast for runners about how to unf*ck your food.In this episode we discuss the complexities of nutrition for ultra runners.Common misconceptions (is milk useful midrace fuel?)Importance of a structured fueling planPsychological aspects of food choices in the context of athletic performance.The conversation emphasizes the need for a nuanced understanding of diet, the role of community in dietary choices, and practical tips for optimizing nutrition during races.---- Partners ----Wylder - Discover Run Clubs + Group Runs near you.Naked Sports Innovations - the worlds best hydration beltTMRW Coffee - Code Borderlands for 20% offSalt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.----Borderlands.cc----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

Today's episode combines Wolfie's World and Bad Runners Take into one episode.States Debates - Wolfie believes that Western States in vulnerable to being dethroned in the next 5 years as the premier American ultra. Who will debate him? Email me at [email protected] if you're interested in joining us for a show.Wolfie's World, episode 10 - 90% of podcasts don't make it to episode 10. Let's celebrate by reliving Woflie's crew experience with Norda elite Elliot Cardin at Black Canyons.Golden Tickets winners didn't get prize money at Black Canyons. Should Borderlands pay them? Maybe.Our trail running league is taking shape and a lot of people want to help us make it happen.Listner calls---- Partners ----Naked Sports Innovations - the worlds best hydration beltTMRW Coffee - Code Borderlands for 20% offSalt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.----Borderlands.cc----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

Norda punches like a $50M company with the values of a local small business.Norda Run is redefining the running super shoe with its upcoming 005 trail running 'Race Days' shoe. But they've already built a wildly committed fan base with their 001, 002, + 003.Norda is as cool of a company as it is high quality. Yes, their shoes are functionally in the top of the class, but they carry a cool factor that few running shoe companies can match.I spent a day with them at Paris Fashion Week 2025 and not only observed a company growing exponentially but one that also carries a hospitality and warmth like few brands I've seen.These are my impressions of Norda.00:16 Partners1:19 I'm a Champion of Brands, not a critic3:00 Surface level contradictions6:45 Product Market Fit, is your hair on fire9:39 Innovation in a comples supply chain12:38 Balance of Luxury, Premium, Value19:50 Norda is a natural expression of Nick + Willa---- Partners ----Naked Sports Innovations - the worlds best hydration beltTMRW Coffee - Code Borderlands for 20% offSalt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.----Borderlands.cc----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

Runners often overfuel and underfuel in the ultra running races because its very difficult to dial in their nutrition specifically to fit their big running efforts. But this elite running nutritionist has a lot of tips to help you diagnose your running nutrition problems and solve them.Jesse Rich is a coach, nutritionist, and ultrarunner based in Salt Lake City, Utah. He brings a great perspective to nutrition and is one of the most honest brokers I've seen in the nutrition space.Nutrition is as valuable as training for race success.Many runners are under fueling, impacting their performance.High carb intake can significantly improve race outcomes.Diet quality affects recovery and overall running performance.Alcohol can hinder recovery and sleep quality.Real food alternatives can be cost-effective for runners.Carb loading should enhance performance, not hinder it.02:14 The Importance of Nutrition in Ultra Running04:57 Navigating the Nutrition Landscape10:19 Understanding Running Nutrition Trends15:22 Diet and Running Performance19:12 Alcohol and Running Recovery24:12 Race Day Preparation29:22 Off-Season Diet34:32 Nutrition at High Altitudes---- Partners ----Naked Sports Innovations - the worlds best hydration beltTMRW Coffee - Code Borderlands for 20% offSalt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.----Borderlands.cc----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

Wolfie brings his hot takes and analysis on the 2025 running of the Black Canyons 100k.The Hardest Weather Differential of the SeasonCrazy Competition. 5 of the top 10 times will fall for M + W.Lots of Regional Heroes, few national heroes.This is the kick off to the fan's seasonHow is there still no prize money for Golden Tickets?What can trail learn from the PGA?---- Partners ----TMRW Coffee - Code Borderlands for 20% offSalt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.----Borderlands.cc----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

In this episode of the Borderlands Trail and Ultra Running podcast, host Josh Rosenthal (founder of Borderlands)and guest Wolfrunner delve into the complexities of clean sport, race pricing, and the evolving landscape of competitive running.As race prices increase runners will be looking for alternatives - enter a new trail running league.Weigh in on a futue episode at RUNMORE649 (786 667 3649). Let us know your take on our Bad Runners Take.02:11 Stian Angermund was Robbed06:12 The Illusion of Clean Sport14:27 A Survey of Race Fee Increases18:45 What Can Events Learn from Golf?29:03 The Evolution & Place of Run Clubs31:21 Individual (Un)Supported Efforts33:35 Bandit and Fat Ass Races37:20 The Value of a Formal Race Offer41:57 Races Should Be About Competing44:20 The Runner's Score---- Partners ----Naked Sports Innovations - the worlds best hydration beltTMRW Coffee - Code Borderlands for 20% offSalt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.----Borderlands.cc----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

‪@BillyYang‬ makes some of the most iconic and memorable trail running films of all time. The Why • Life in a Day • UTMB (aka Nike Boys) • Zach • Western Time.(this episode is even better on YouTube - watch here)The Why helped a generation of ultra trail runners show their friends and family what they're doing out on the ultra trails.Billy is advocate for the preservation of what keeps this sport beautiful and appealing and it clearly shows in this interview.---- Partners ----Naked Sports Innovations - the world's best hydration beltTMRW Coffee - Code Borderlands for 20% offSalt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.----Borderlands.cc----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

Trail Running sacrificed Stian Angermund for the illusion of clean sport.But what should we do about it?In this week's Wolfie's World, Brian Peterson works through his take on the illusion of clean sport and the impact it had on Stian.What if it was Walmsley? or Katie?Find out Wolfie's take and enjoy his equally as contraversial solution.---- Partners ----Naked Sports Innovations - the worlds best hydration beltTMRW Coffee - Code Borderlands for 20% offSalt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.----Borderlands.cc----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

I caught up with legend, Mike Kratzer at Paris Fashion Week. PFW is becoming a go-to event for the running industry as running apparel breaks further into urban fashion.Read more about our meet up.---- Partners ----Naked Sports Innovations - the worlds best hydration beltTMRW Coffee - Code Borderlands for 20% offSalt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.----Borderlands.cc----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

We got a lot of comments on our last episode about race pricing. We upped our race pricing analysis game and worked through some emails/comments/calls.Also, how much does the swag matter?Are belt buckles losing the allure?+ listener calls.Trail Run Advisor article about European price comparisons.----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----TMRW Coffee - use discount code Borderlands for 20% off.Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

Brian Peterson, @wolffrunner, introduces his concept of 'Trail Testimony'. We all need to hear success stories. In them we find motivation and inspiration. We find ourselves being happy for someone else and believing that we could also be happy in our own way.Brian refrences the Kogalla feature on Taylor Spike as an inspiring Trail Testimony worthy of Brian's first stab at a Trail Testimony.Wolfie's World, episode 7.----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----TMRW Coffee, use code 'Borderlands' for 20% off, About my relationship with the founder of TMRW Coffee.Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

In 2023, Michael Whiteside ran two crazy races back to back called the Bear 100 and Wasatch 100. Two iconic and storied Utah races that embody the romance of the American Ultra scene like few others.They’re big mountain races. I originally recorded this interview a year ago as I was trying to finish a hundred miler. At the time I had DNFed 8 of 9 100 milers and was obsessed with talking to people like Michael Whiteside to figure out how he finishes 100 milers and thought his huge back to back effort embodied a mindset that I needed.Trail Grit, Episode 4 - Zion 100 Miler----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----TMRW Coffee. Use code 'Borderlands' for 15% off.Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

Ultramarathon race prices are getting a bit crazy.Yes, market forces are speaking as runners pay it and as long as we continue to pay these prices they'll stay where they are or keep going up.But how should we be thinking about it?UTMB is cheaper than JavalinaWhy can't we transfer race entries more easily?...much much more.Brian Peterson is the host of Wolfie's World. A weekly monologue available on the Borderlands Podcast Feed.----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.ccBorderlands Trail, Ultra Running, Race Prices, Community, Podcast, Cost Per Mile, Ultra Signup, Javelina, UTMB, Trail Running, race pricing, Barkley Marathons, ultra running, media influence, Satisfy, running community, race economics, luxury fashion, running culture, race scholarships

Trail Runner of the Year (TROY) is well intentioned but it asks too much of fans and shows that trail running content in general has room to grow.The scope is global and fans simply aren't aware enough of the global talent pool and performances of trail races around the globe.Why are the industry content creators missing what fans want?Where is the entertainment?Brian doesn't just tear it down, he rebuilds.What could entertainment look like in trail running?How do we bring back the "E"?Wolfie's World is a weekly monologue by Brian Peterson (@wolfrunner) on the Borderlands Platfrom. Borderlands doesn't exercize any editorial contral. It provides that platform and allows Brian to say whatever he wants.----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

Tommy Lewis of That's Runnable + Heidi Baker of Let's Run that Again join Josh to talk 2025 race goals.Heidi and Tommy share an A Race in common - Devil's Gulch 100 Miler. I visited that race last year and made a video about it. I'm pumped for them.Josh is going to run the Paris Marathon and he's on the waitlist for Paris Ecotrail 80km.The best outcomes of consuming content are to inspire action.The culture of ultra running in America has a unique romance.Smaller races can provide a more intimate and humble experience.Experiencing trails is valuable, even with DNFs.The journey to a 100-mile race is as important as the race itself. If I was seeking external validation, I would have given up.Running across Texas is a personal ambition.----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

Simon Freeman co-founded Like the Wind Magazine with his wife more than 10 years ago. What started as a labor of love is now full time work as they lead the charge in the Print Media Revival.Physical media offers a more intentional consumption experience.Indie magazines are experiencing a revival despite a low base.Intentionality in media consumption is becoming increasingly important.Celebrating women's contributions in running media enriches the narrative.Understanding the diverse backgrounds of runners enhances community engagement.Like the Wind[Listen] Simon on Second Nature----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Run with Billy Yang.Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

Satisfy's response is as ridiculous as what Nike did. Wolfrunner gives us the response Satisfy should have given and the one we all deserve.Satisfy did not create the counter culture as they claimed in their response.Remember when Metalica sued Napster?Or when Billy Joe Armstrong support censorship candidates and government mandates?This is Satisfy's response.----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

Are we buying or selling Satisfy Running, Cocodona, Ketones, Nike, UTMB, Here for the Women's Race?Will Satisfy will be abandoned publicly by its early adopters?Can Cocodona continue its meteoric rise?What the hell is a Ketone and will anyone care?Can Nike penetrate the trail running market?Bad Runners Take on 'Here for the Women's Race'----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

This is what Borderlands Trail Running will look like in the next year and where it will be in 10 years.Podcast: I will 10x the listeners in 2025 and move from it being all about me to being all about 'we'. I'll build a team of media personalities and distribute them through Borderlands.Tech: Wylder App - I will release v1.0 + 2.0 in 2025Events: Salt Lake Foothills Trail RacesRobie House: I will build the ultimate pre-race media beginning at WSER 2025Apparel: I'm looking for a non-tech apparel company to partner with on an equity level in 2025.Music: I will release one new song per month----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

In this episode, the Brian reflects on the past year, sharing personal insights and nostalgic memories related to BMX bikes and their representation of freedom during youth.The conversation transitions into the theme of purposeful brotherhood, exploring how these connections formed in childhood can carry into adulthood, particularly through activities like trail and ultra running.The importance of community and connection among men is emphasized, highlighting the value of deep relationships and the role of trail running in fostering these bonds. The episode concludes with a call to protect the ethos of the sport and the brotherhood it cultivates.Trail running fosters community and connection among men.Nostalgia plays a significant role in our identities.The importance of self-expression in sports and hobbies.Men's friendships can thrive even in isolation.Understanding women's perspectives in trail running is valuable.Protecting the ethos of trail running is crucial for its future.----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

Taylor and I look at Believe in the Run's Best Trail Running Shoes or 2024 rated by the Trail Running team.Trail Running Growth: The industry is experiencing significant growth, with increasing investment signaling a vibrant future.Gear Innovation: Shoe technology, such as foam advancements and door-to-trail designs, is evolving to meet diverse needs and improve the running experience.Celebrating Culture: Preserving the culture and community of trail running, including its non-elite aspects, is crucial for continued growth.Consumer Choices: Informed decisions in gear selection, especially shoes, are vital for enhancing performance and reducing runner anxiety.Brand Leadership and Impact: Emerging brands and innovations, like La Sportiva and Craft, are making waves, while established names like Hoka face scrutiny over their offerings.----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

In this episode of Wolfies World, host Brian delves into the mental aspects of ultra running, focusing on the concepts of speed and fast.Brian emphasizes the importance of speed workouts in training and encourages listeners to redefine their relationship with speed, moving away from comparisons and self-deprecation.Running is about personal improvement, not competition with others.Speed workouts are essential for becoming a better ultra runner.It's important to decouple speed from the concept of being fast.Speed workouts sharpen mental strength and running mechanics.Enjoying running is key to long-term participation in the sport.----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

On today's BRT, Brian and I each go through our top 5 things in Trail Running 2024. The rules? Anything goes as long as its related to trail and ultra running.Enjoy.----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

Welcome to another episode of Wolfie's World of Running with Brian Peterson.in today's monologue emphasizes that mental strength and self-belief are foundational to achieving success on race day.He discusses the often-overlooked importance of cultivating confidence, suggesting that many athletes show up malnourished in this regard.Confidence fuels mental strength, essential for ultra running success.Mental preparation is as crucial as physical training for races.Community support boosts confidence before ultra running events.Challenging workouts build mental resilience for endurance races.Discipline enhances confidence in both running and life.----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

In this episode, Taylor Bodin of Believe in the Run joins me to help him find the right shoe.I honestly don't enjoy buying gear. I want to have great gear, but I loathe the process of finding it which usually leads to poor gear choices.Tips on finding the right shoeTips on finding cheaper shoes?What's the best shoe for a beginner?Thoughts on how a shoe should fitExpertise on how several shoe brands actually fit.Brands mentioned:Topo Athletic, Nike, Speedland, Norda, North Face, and more.Run with Billy Yang in Salt Lake City----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

Welcome to Woflie's World of Running.Brian Peterson (@wolffrunner) will do a weekly monologue on the Borderlands Podcast all about how he sees the running world.In his first episode, he casts vision about who he is and where he's going.What can we learn from Prefontaine?Is Wolfie the Anthony Bourdain of trail?Can Ultrarunning really save the world?----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc3bY9qvXYiT47lJfRh2n7

Michael Mazarra owns halfmarathons.net + Rogue Expeditions.He's a firehouse of insight and information and we're all better that he's focusing that energy on trail running through his recent aquisition of Rogue Expedition.More travel trail runningLess racing, more running together.Self-expression will drive growth over performance.Non-elite runners deserve more representation in media.Robie House Media aims to celebrate non-elite trail running.----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

Wolfie and I delve into the world of trail running to uncover the motivations that drive these athletes to push themselves to the limit. It's not what you think. And Wolfie challenged me to rethink some things as usual.We look at three distinct buckets of motivation - self-expression, performance, + health. What are the secrets behind their passion? Let's find out.Takeaways• More runners than ever run as a means of self-expression• Wolfie's World of Running, a weekly monologue by Wolfrunner• More on why Matt Choi should be reinstated to NYC Marathon• Road Ultra Shoe category is more marketing than function----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

Floris Gierman, host of the Extramilest Podcast and co-founder of PATH Projects, joins Josh Rosenthal to discuss his transition from skateboarding to ultra running, the importance of patience, and insights into low heart rate training. The conversation highlights the connection between running, community, and passion-driven pursuits.Importance of patience in running and personal goalsLow heart rate training for improved running efficiencyCommunity involvement and upcoming Salt Lake City run eventImpact of skateboarding culture on trail runningMindset and enjoying the process of running----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands.cc

Trail running has lost some of its fun, and in this discussion, Josh Rosenthal and Wolfrunner (Brian Peterson) delve into the need for the sport to embrace new ideas and bring back some of the old ones.Trail running has lost some of its playful spirit.How could trail running create NFL-type Thanksgiving energy?Listener callsApple Ultra vs. GarminStrava's kicked everyone out of the sandbox (killed its API)The effort to rebrand DNFs----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Devil's Gulch 100 miler, 50 miler, 13.1 miles. Wenatchee, WA - July 13, 2025Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands

Trail running shoes are evolving faster than ever, with a wave of new brands and technologies reshaping the sport. In this episode, Josh and Taylor Bodin—Lead Trail Reviewer at Believe in the Run—dig into why innovation in trail footwear is accelerating and why runners should be paying attention.From heritage brands to newcomers like NNormal, Speedland, and Norda, the conversation explores the materials, design philosophies, and performance goals driving modern trail running shoes. Along the way they unpack sustainability, premium construction, and how brand identity and storytelling are becoming just as important as what’s underfoot.For trail runners curious about the brands and technology shaping the future of trail running shoes.Please give us a follow, rate the podcast, and give a review.Topics / Timestamps03:01 Heritage Brands vs. Modern Innovations06:02 The NNormal Brand and Its Unique Approach11:59 Speedland: A New Era in Trail Running Shoes29:23 The Evolution of Shoe Technology32:04 Performance vs. Design in Trail Running Shoes37:02 The Rise of Norda and Its Unique Community39:59 Innovative Materials and Their Impact on Performance46:04 The Future of Trail Running FootwearResources / LinksBelieve in the Run reviews:NNormal: Tomir 2.0, KjeragSpeedland: GS:TAM, GS:PGH, SL:HSVNorda: Norda 001, Norda 002, Norda 003Presented by Kiprun.----Find us at Borderlands.cc and sign up for the newsletter.Want to run in the Salt Lake area? Check out the Salt Lake Foothills Trail Races happening May 30, 2026.And if you haven't checked out Wylder yet, it's worth a look. iOS or Android

How do trail runners survive in cities? Josh Rosenthal and Tommy Lewis dive into the challenges and rewards of maintaining a running lifestyle in urban environments.They discuss the unique rhythms of road running compared to trail running, exploring how each offers different forms of joy and fulfillment. Tommy shares his journey from trail enthusiast to urban runner, emphasizing the importance of redefining what it means to be a runner beyond traditional races like marathons.Together, they highlight the beauty of finding community, appreciating the outdoors, and embracing the daily practice of running, regardless of the terrain or distance.Tommy Lewis took the dive and left his dayjob to lean all the way in on ThatsRunnable.com. He writes a brilliant weekly newlsetter and speaks to heart of runners like few others can.----Call the Borderlands Hotline - RUNMORE649 That's (786)667-3649. Leave a voice message I can play in a future podcast. We're looking for hot takes, disagreement, agreement, anger, happiness, indifference, etc.----Devil's Gulch 100 miler, 50 miler, 13.1 miles. Wenatchee, WA - July 13, 2025Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedInTakeaways:Finding joy in running is about defining it on your own terms, not others'.The community aspect of running can enhance the experience, regardless of the environment.Many runners mistakenly believe they must run marathons to be considered legitimate runners.Incorporating variety in training, such as mixing road and trail runs, is crucial.Embracing the daily practice of running fosters a lifelong love for the sport.

Wolfrunner (Brian Peterson) and Josh Rosenthal (host) discuss the problems with ambassador culture in this episode of Bad Runners Take.Ambassador culture in running blends brand connections with potential entitlement.Brands use ambassadorships as a marketing tactic but must manage expectations.Norda fosters organic, personal connections, avoiding formal ambassador structures.Running has become a consumer-driven sport, with influencers and ambassadorships shaping its culture.Content creation and community events are key to the future of trail running.----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.----Devil's Gulch 100 miler, 50 miler, 13.1 miles. Wenatchee, WA - July 13, 2025Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---Borderlands

Matt Trappe recently started a Trail Running lifestyle brand called Auteur Sportif. He writes a brilliant substack (a Matter of Brand) celebrating running brands and their storytelling.In this episode we celebrate the great brands and enjoy a brainstorm how to make the good ones better.Please take this podcast survey.Please take this survey for our upcoming app, wylder.----Call the Borderlands Hotline - RUNMORE649 That's (786)667-3649. Leave a voice message I can play in a future podcast. We're looking for hot takes, disagreement, agreement, anger, happiness, indifference, etc.----Devil's Gulch 100 miler, 50 miler, 13.1 miles. Wenatchee, WA - July 13, 2025Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedIn

This podcast episode dives deep into the culture surrounding DNFs (Did Not Finish) in ultra running, with hosts Brian and Josh discussing the social constructs and emotional weight attached to these outcomes.Brian passionately argues that runners should be able to celebrate their efforts, regardless of whether they complete a race, pointing out the absurdity of labeling a significant distance as a failure.The conversation expands to explore the pressures and expectations placed on amateur runners compared to elite athletes, highlighting the different motivations and mentalities in play.Additionally, the hosts reflect on the implications of race metrics and how the ultra running community could evolve to better recognize the achievements of those who may not finish but still push their limits. With a mix of humor and serious reflection, the episode encourages listeners to reconsider how they perceive and react to DNFs in the sport.----Devil's Gulch 100 miler, 50 miler, 13.1 miles. Wenatchee, WA - July 13, 2025Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedInTakeaways:The DNF culture in ultra running creates unnecessary stigma around not finishing races.Runners invest significant time and effort into training, making DNFs feel like failures.There should be alternative metrics for race completion rather than just DNF statuses.Celebrating accomplishments in running, even if they don't result in a finish, is important.The podcast discusses how elite runners view DNFs differently than amateur runners.There is a need for a cultural shift in how we perceive and discuss DNFs.

In Episode 100 I introduced 4 songs along with their stories. In this episode I offer brief introduction and give you the music back to back without interuption.I'm calling this music project CAVALE. And this group of songs is called 'Into the Virgin Desert'.Again, thank you so much for listening and supporting.The future looks bright. I can't wait to do the next 100 episodes.----Devil's Gulch 100 miler, 50 miler, 13.1 miles. Wenatchee, WA - July 13, 2025Sealevel Insights. Imagine yourself complete in control of your small business finances.Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedIn