Borderlands: 3 Year Anniversary
Borderlands Trail and Ultra Running · Josh Rosenthal | Ultra Runner
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Show Notes
In this special episode celebrating the three-year anniversary of Borderlands, I reflect on the journey of building a community around trail running.
I emphasize the importance of inclusivity in the sport, focusing on the heart of trail running rather than great performances. Josh introduces the Wylder app as a tool for fostering community among runners and discusses the challenges of monetization and brand partnerships.
- The heart of trail running is about participation, not competition.
- Wylder app aims to connect runners and build community.
- Brand partnerships can alter the authenticity of the message.
- Gratitude is expressed for the support from the Borderlands family.
- Future plans include expanding real-life community connections.
Wylder is currently only available on iOS. Android coming quickly.
---- Partners ----
Wylder - Host and find Run Clubs, schedule public and private group runs
Naked Sports Innovations - the worlds best hydration belt
Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025
PATH Projects - My favorite running shorts, Borderlands10 for 10% off.
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