Beyond the Noise - the PRWeek podcast

<p>What’s the secret to launching a comms agency in today’s market? PRWeek’s latest podcast takes a closer look.</p><br><p>This week’s Beyond the Noise episode features the founders of two new agencies: <a href="https://www.prweek.co.uk/article/1924758/ex-edelman-uk-tech-chief-launches-agency#:~:text=Called%20Catchfire%2C%20the%20specialist%20agency,brands%20onto%20the%20world%20stage%E2%80%9D." rel="noopener noreferrer" target="_blank">Gerry Wisniewski <em>(pictured left)</em>, founder and managing director of Catchfire</a>, and <a href="https://www.prweek.co.uk/article/1907887/industry-chiefs-fenella-grey-frankie-cory-launch-agency" rel="noopener noreferrer" target="_blank">Fenella Grey <em>(pictured right)</em>, co-founder of Hello Tomorrow</a>.</p><br><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><br><p>Speaking to PRWeek reporter Elizabeth Wiredu, Grey and Wisniewski discuss the origins of their agencies and the biggest early-stage challenges, including recruitment, AI and cash flow.</p><br><p>They also cover the importance of networking, growth targets and plans, as well as their views on building an independent agency versus the traditional large agency model.</p><br><p>Finally, the duo offer their top tips for aspiring agency founders.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>PRWeek speaks to Natalie Evans, managing director of web editorial at LADbible, for the Future of the Media series.</p><br><p>Among other things, Evans discusses what makes a good story for LADbible in 2026; becoming less reliant on Meta and Google’s algorithms; how LADbible is shedding its old stereotypes; co-creating content with brands; use of AI; and other advice for PR professionals.</p><br><p>Stay tuned for more interviews with editors, as part of the Future of the Media, which will be published on the podcast feed soon.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>How do we solve population pressure and climate crisis in space? How has GPS allowed us to provide 12% more food globally? How did the UK become a global leader in small satellite manufacture after the British Government said, “there’s no future for the UK satellite industry”? How did Elon Musk turn reusable rockets from science fiction to science fact in less than 20 years? What else are “Elon and Jeff” going to allow us to do? And why is SpaceX still “the elephant in the room”?</p><p> </p><p>Join Alice as she talks to Will Whitehorn, chair of giant space tech investor Seraphim and former president of Virgin Galactic, and they discuss the implications of “The Elon Musk show” and its legacy, “the beginnings of a competitive space industry of scale”.</p><p> </p><p>Contributors:</p><p><strong>Alice Bunn</strong>, President of UKspace </p><p><a href="https://www.linkedin.com/in/dr-alice-bunn-obe-fimeche-fraes-ceng-3b5141/" rel="noopener noreferrer" target="_blank">Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedIn</a></p><p><a href="https://www.linkedin.com/company/ukspace/" rel="noopener noreferrer" target="_blank">UKspace: Overview | LinkedIn</a></p><p> </p><p><strong>Will Whitehorn OBE</strong>, Seraphim Space Investment Trust</p><p><a href="https://www.linkedin.com/in/will-whitehorn-obe-aba80833/" rel="noopener noreferrer" target="_blank">Will Whitehorn OBE | LinkedIn</a></p><br><p><u>Key topics covered:</u></p><ul><li>UK satellite manufacture</li><li>UK universities</li><li>SpaceX valuation</li><li>Reuseable rockets</li><li>Agricultural management</li><li>Population pressure</li><li>Climate crisis</li><li>Solar power</li><li>Data centres in space</li><li>Industrialising in space</li></ul><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p><br></p><p>PRWeek speaks to Christian May, editor-in-chief City A.M., for the Future of the Media series.</p><br><p>Among other things, May discusses what stories work best for City AM and how that has changed; the rise of legal threats against media; print’s return; blurring lines between journalist and influencer; fake AI ‘experts’; whether press releases are getting worse; and the use of video, audio and AI.</p><br><p>The journalist also offers advice for anyone working in comms.</p><br><p>Stay tuned for more interviews with editors, as part of the Future of the Media, which will be published on the podcast feed over the coming weeks.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Executive profiling in the social-media age is the topic of this week’s Beyond the Noise podcast, considering the risks and rewards of having a ‘viral’ CEO.</p><br><p>In the latest episode of Beyond the Noise, PRWeek deputy news editor Evie Barrett is joined by Katy Bloomfield, managing partner of PR at b2b comms agency Definition, and Jordan Greenaway, founder and chief executive of thought leadership PR agency Profile.</p><br><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><br><p>After dissecting the <a href="https://www.prweek.co.uk/article/1950551/marcomms-pros-chew-mcdonalds-ceo-viral-moment" rel="noopener noreferrer" target="_blank">McDonald’s CEO’s recent viral burger-bite clip</a>, the guests assess the changing landscape of LinkedIn leadership.</p><br><p>Bloomfield and Greenaway analyse how to capture a CEO’s genuine voice – even when dealing with someone who’s camera-shy or social media-averse.</p><br><p>They also debate whether catering to algorithms is a good idea, and consider how much value social media engagement can actually provide a business.</p><br><p>Balancing personal and corporate branding for business leaders is among the other topics discussed.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>What did the Space-Comm Expo conference and exhibition tell us about connecting space and wider business? How does this manifest as tech connectivity in telecoms and why do farmers care about that? What did we learn about the benefits of extreme cold in manufacturing laboratories and why do pharmas care about that? How vulnerable are global logistics to the spoofing of navigation signals? And why is the UK government centralising space strategy in the Department for Science, Innovation and Technology?</p><p> </p><p>Join Alice and Jonners as they reflect on the UK space sector’s largest trade event and the “energy, diversity and …sheer scope of what this industry has to offer”.</p><p> </p><p>Contributors:</p><p><strong>Alice Bunn</strong>, President of UKspace </p><p><a href="https://www.linkedin.com/in/dr-alice-bunn-obe-fimeche-fraes-ceng-3b5141/" rel="noopener noreferrer" target="_blank">Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedIn</a></p><p><a href="https://www.linkedin.com/company/ukspace/" rel="noopener noreferrer" target="_blank">UKspace: Overview | LinkedIn</a></p><p> </p><p><strong>Jonathan Daves</strong>, The Karman Line</p><p><a href="https://www.linkedin.com/in/jonathan-davies-174673170/" rel="noopener noreferrer" target="_blank">Jonathan Daves | LinkedIn</a></p><p> </p><p><strong>Subscribe to The Karman Line</strong></p><p>Apple: <a href="https://podcasts.apple.com/ca/podcast/the-k%C3%A1rm%C3%A1n-line/id1876605462" rel="noopener noreferrer" target="_blank">https://podcasts.apple.com/ca/podcast/the-k%C3%A1rm%C3%A1n-line/id1876605462</a></p><p>Spotify: <a href="https://open.spotify.com/show/3qED4CgdRDxfKKzYNKZCIH?si=lZ-I4a19SPGLAJL-dHi4DQ" rel="noopener noreferrer" target="_blank">https://open.spotify.com/show/3qED4CgdRDxfKKzYNKZCIH?si=lZ-I4a19SPGLAJL-dHi4DQ</a></p><p>YouTube: <a href="https://www.youtube.com/@TheK%C3%A1rm%C3%A1nLineUK" rel="noopener noreferrer" target="_blank">https://www.youtube.com/@TheKármánLineUK</a></p><br><p><strong>Key topics covered:</strong></p><p>Space-Comm Expo, London, March 2026</p><p>Conference overview</p><p>Sector integration</p><p>Insurance</p><p>Customer utility</p><p>Government role</p><p>Future outlook</p><p> </p><p><u>Technological advancements</u></p><p>· Telecoms</p><p>· Manufacturing</p><p> </p><p><u>Defence and security</u></p><p>· Satellite capabilities</p><p>· Current threats</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Creative bravery is the topic of PRWeek’s latest podcast.</p><br><p>Joining PRWeek UK editor John Harrington this week are Ahalya Moxon, associate creative director at FleishmanHillard, and Shilpa Saul, partner at The Unmistakables.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><br><p>The idea for this week’s episode was <a href="https://www.prweek.co.uk/article/1945323/ai-creativity-at-tipping-point" rel="noopener noreferrer" target="_blank">sparked by comments from Nicola Green</a>, Virgin Media O2’s chief communications and corporate affairs officer, at PRWeek’s Year Ahead Conference in January. Green said her brand’s “biggest fear is becoming undiscoverable”, meaning she’s keen to take “considered risks” that are “brave but not stupid”.</p><br><p>Our podcast guests examine some recent and historic campaigns that have arguably crossed the line from ‘brave’ into ‘stupid’ and analyse why they fell down.</p><br><p>They look at how campaigns can find that balance to be provocative enough to be remembered without drawing damaging criticism.</p><br><p>The duo discuss whether there are times when ‘playing it safe’ is the best approach; whether there are generational differences regarding creativity; and stress the importance of having diverse perspectives when creating campaigns. Saul also argues that people are “losing the art of critical thinking”.</p><p>Finally, the guests look at how to respond if a campaign receives heavy criticism.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>How is Reach, the publisher of The Mirror and the Daily Express, cracking down on fake AI ‘experts’? PRWeek’s latest podcast takes a look.</p><br><p>Our guest on Beyond the Noise this week is David Higgerson, chief content officer at Reach.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>The Mirror and Daily Express publisher <a href="https://www.prweek.co.uk/article/1948218/reach-whitelist-trusted-pr-firms-curb-fake-ai-experts-criticises-cision" rel="noopener noreferrer" target="_blank">last month confirmed</a> it was compiling a directory of trusted PR agencies, and considering blocking emails from domains it doesn’t trust, to stop the rise of fake AI ‘experts’. It followed a series of high-profile incidents reported by Press Gazette in which media titles, some owned by Reach, inadvertently quoted ‘experts’ in articles who were later exposed as fake.</p><p>Speaking to PRWeek UK editor John Harrington, Higgerson discusses how widespread the problem of fake ‘experts’ being put forward as case studies has become in the age of AI.</p><p>He talks through what Reach has been doing as part of its crackdown, including how the publisher is using AI itself to tackle the problem, and the importance of strong journalist/PR relationships.</p><p>Higgerson tells the podcast there is “no danger” of legimate comms professionals being prevented from contacting Reach journalists as part of the actions.</p><p>Separately, he discusses other recent developments at Reach, whose stable also includes OK! magazine, the Daily Star and a host of regional newspapers. This includes the growth in specialist video roles, how Reach journalists are using AI, and the impact of Google AI summaries on traffic.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>PRWeek’s latest podcast examines how the PR industry in the UAE, and the wider Middle East, has been responding to the new crisis.</p><br><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or on your favourite platform.</p><br><p>Our guest this week is Conrad Egbert, who is based in Dubai and leads the PRCA’s operations in the MENA region.</p><br><p>Events in the Middle East have dominated the news in recent days following the US and Israel’s attacks on Iran, and the retaliatory strikes directed at several US allies in the region. This includes the United Arab Emirates, which is home to a particularly thriving PR industry.</p><br><p>Speaking to PRWeek journalists John Harrington and Eliza Wiredu on Tuesday afternoon (3 March), Egbert discusses what life is like on the ground in Dubai in the aftermath of the strikes, and during the ongoing crisis.</p><br><p>He talks about how the PR industry is adapting to the situation, including how agencies are handling live events and supporting employees and clients alike.</p><br><p>He analyses how the authorities have been handling their communications and bemoans the deluge of mis- and disinformation appearing online.</p><br><p>Egbert also explains how PR in the UAE will “bounce back” after the crisis.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>As of 2026, the UK space industry is a significant and strategic driver of the national economy, contributing over £19 billion in revenue and supporting tens of thousands of high-skilled jobs. Satellite-based services and data underpin roughly 18% of UK GDP, equivalent to approximately £454 billion of the wider economy. And the sector is growing exponentially.</p><br><p>But this is just the tip of the iceberg. For the space industry to fully realise its potential it needs more of the right people to understand what’s happening and get involved. People like policy makers, investors, regulators, planners, communicators, lawyers and consultants.</p><br><p>Dr Alice Bunn, the president of UK Space, and her panel of guests, Sam Alden co-CEO of Space Solar, Nick Shave managing director of Astroscale and Anushka Sharma founder of Naaut, discuss the surprising, awe inspiring business of space and make the compelling case for why more companies and investors should get involved. </p><br><p>Contributors:</p><p>Host:</p><p><strong>Alice Bunn</strong>, President of UKspace </p><p><a href="https://www.linkedin.com/in/dr-alice-bunn-obe-fimeche-fraes-ceng-3b5141/" rel="noopener noreferrer" target="_blank">Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedIn</a></p><p><a href="https://www.linkedin.com/company/ukspace/" rel="noopener noreferrer" target="_blank">UKspace: Overview | LinkedIn</a></p><br><p>Guests:</p><p><strong>Nick Shave</strong>, Managing Director of Astroscale</p><p><a href="https://www.linkedin.com/in/nick-shave-fraes-5b19789/" rel="noopener noreferrer" target="_blank">Nick Shave FRAeS | LinkedIn</a></p><p><a href="https://www.linkedin.com/company/astroscale/" rel="noopener noreferrer" target="_blank">Astroscale: Overview | LinkedIn</a></p><br><p><strong>Sam Adlen</strong>, CEO of Space Solar</p><p><a href="https://www.linkedin.com/in/samadlen/" rel="noopener noreferrer" target="_blank">Sam Adlen | LinkedIn</a></p><p><a href="https://www.linkedin.com/company/space-solar-ssl/" rel="noopener noreferrer" target="_blank">Space Solar: Overview | LinkedIn</a></p><br><p><strong>Anushka Sharma</strong>, founder of Naaut</p><p><a href="https://www.linkedin.com/in/anushkasharma/" rel="noopener noreferrer" target="_blank">Anushka Sharma | LinkedIn</a></p><p><a href="https://www.linkedin.com/company/naaut/about/" rel="noopener noreferrer" target="_blank">Naaut: About | LinkedIn</a></p><br><p><strong>Key topics covered:</strong></p><p><u>Impact of Space on Everyday Life</u></p><ul><li>Practical Applications</li><li>Environmental Monitoring</li><li>Global Security</li></ul><p><br></p><p><u>Sustainability and Innovation in Orbit</u></p><ul><li>Space Debris</li><li>Manufacturing in Microgravity</li><li>Space-Based Solar Power</li></ul><p><br></p><p><u>Economic and Regulatory Landscape</u></p><ul><li>Cost Reduction</li><li>Investment and Finance</li><li>Regulation and Policy</li></ul><p><br></p><p><u>The Future of Space Exploration</u></p><ul><li>New Platforms</li><li>Academic Contribution</li></ul><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>How should PR pros react to Reddit’s surge in popularity? PRWeek’s latest podcast takes a look.</p><p>Joining the latest episode of Beyond the Noise are Paige Hiley, director of social at Golin; and Jo Bromilow, director of social and influence at MSL.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>Speaking to PRWeek UK deputy news editor Evie Barrett, the guests discuss clients taking an interest in social media platform Reddit, and how its community focus requires an entirely different approach to other channels.</p><p>Reddit’s changing userbase, and its links to Google and OpenAI, are also discussed within the episode.</p><p>Bromilow and Hiley give advice on communicating with Reddit moderators, as well as using the app as a social listening tool.</p><p>The episode was recorded prior to the news of Reddit being fined £14m by the Information Commissioner’s Office for failing to properly check the age of its users, as reported on Tuesday (24 February).</p><p>Commenting after the announcement, Bromilow said: “Reddit’s response – that it intends to appeal and that it feels like it treads a delicate balance between protecting users’ privacy and policing its platform – is a consistent one with how it has always operated and helps reinforce some of the points we made about the platform self-policing and the moderators existing to protect the userbase.</p><p>“There have been lots of headlines recently about various social networks from TikTok to Meta being hit with fines in this regard, so this isn’t a Reddit-specific issue. I anticipate a lot of back and forth along these lines as the online safety act comes into effect, and the reality of enforcing it vs the PR power of talking about it.”</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The shake-up of Omnicom’s PR agencies, and rumours that WPP could sell Burson, are examined in PRWeek’s latest podcast.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>PRWeek journalists John Harrington (UK editor), Siobhan Holt (deputy editor) and Evie Barrett (deputy news editor) discuss the bombshell news last week that Golin and Ketchum are to merge, and Porter Novelli will fold into FleishmanHillard, following Omnicom’s acquisition of IPG late last year.</p><p>The trio look at what the industry has been saying about the news, whether they were surprised by it, and if they think it is a good idea.</p><p>Separately, the team give their take on rumours that WPP could look to sell Burson as part of a restructure at the UK-headquartered holding company. They discuss reactions from experts to the alleged plan, and the likelihood of such a move.</p><p>Finally, the journalists look at how important PR agencies are to the holding company giants.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Is this a watershed moment for public affairs? PRWeek UK’s latest podcast debates this question, following the increased scrutiny around ex-Labour politician Lord Peter Mandelson. Joining PRWeek’s Siobhan Holt on Beyond the Noise this week is Jon Gerlis, head of public relations and policy at the CIPR and Leon Cook, founder of Atticus Partners, who is an executive committee member on the PRCA’s public affairs board. </p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen in the browser above or on your favourite platform.</p><p>Lobbying is back in the headlines following increased scrutiny relating to former Labour politician and ambassador to the US, Lord Mandelson, and his closeness to the late sex offender and financier Jeffrey Epstein. </p><p><a href="https://www.prweek.co.uk/article/1947535/barclays-drops-mandelson-founded-global-counsel-amid-epstein-reports" rel="noopener noreferrer" target="_blank">The fallout has impacted Global Counsel</a>, the advisory firm co-founded by the former MP, as well as the UK Government, with two high-profile resignations, including Downing Street comms chief Tim Allan.</p><p>As a result, questions have been raised about ethics and lobbying in public affairs. On this week’s podcast, Gerlis and Cook debate the recent revelations and discuss the impact on the industry’s reputation. </p><p>They examine whether tighter lobbying regulations are the answer, and whether the latest scandal is a tipping point for public affairs.  </p><p>Finally, the pair chat about Allan’s departure from Number 10 and share their predictions for UK politics over the rest of 2026.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Are companies really retreating from ESG, or is the discipline evolving? PRWeek’s latest podcast takes a look.</p><p>Joining the latest episode of Beyond the Noise are Sarita Shah, senior vice-president at Weber Shandwick; and Sarah Ogden, chief client officer for Europe at Zeno Group.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>Speaking to PRWeek UK editor John Harrington, the guests assess how companies’ approaches to ESG [environmental, social, and governance] policies really changed in 2025 amid the so-called ‘retreat from ESG’ in the second Trump presidency.</p><p>This includes looking at regional differences between America, Europe and elsewhere, and asking whether it is ‘performative’ ESG that has been curbed.</p><p>The role of comms in ESG, and how comms departments are embedding the skills, are also discussed. The duo examine major changes so far this year – and predict what lies ahead. They also question whether the ESG acronym will survive in the future, and discuss whether comms should ‘own’ the genre.</p><p>Shah and Ogden begin the podcast by looking at the biggest lessons from the World Economic Forum in Davos – and how the industry should adapt to the ‘new world order’.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>How are PR agencies handling their finances? PRWeek UK’s latest podcast takes a look, following the release of the groundbreaking Companies House Files.</p><p>Joining PRWeek’s John Harrington and Elena Lewis on Beyond the Noise this week is Esther Carder, partner at the accountancy firm Moore Kingston Smith.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>PRWeek’s <a href="https://www.prweek.co.uk/companies-house-files" rel="noopener noreferrer" target="_blank">Companies House Files,</a> which launched last week, gives readers exclusive insights into major trends across a range of topics, all drawn from data accessed via Companies House.</p><p>This podcast episode asks important questions based on key findings revealed so far. These include:</p><ul><li>How acutely are agencies feeling the pressure on wage costs, and how has this changed in recent years?</li><li>What is happening to agency headcounts?</li><li>Are profits under greater pressure, and if so, why?</li><li>What is happening to agency tax bills?</li><li>Why has pay for agency bosses dipped?</li></ul><p>Carder also discusses her biggest concerns for agency finances in the period ahead, and offers advice on staying on top of the challenges.</p><p><strong>Stay tuned to </strong><a href="http://prweek.co.uk" rel="noopener noreferrer" target="_blank"><strong>prweek.co.uk</strong></a><strong> over the coming months for more insights from the Companies House Files.</strong></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>What do freelancers want from PR employers? – PRWeek podcast</p><br><p>PRWeek’s latest Beyond the Noise podcast episode asks what freelancers want from PR employers.</p><br><p>Joining the podcast this week are two experienced freelance PR professionals, Karolina Throssell and Kate Lam.</p><br><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen in the browser above or on your favourite platform.</p><br><p>Speaking to PRWeek UK deputy editor Siobhan Holt, the guests discuss what made them switch to freelance work, what skills you need to be a successful freelancer, and how they find regular work in the comms and PR industry.</p><br><p>The pair also chat about payment structures, and what a great client/freelancer relationship looks like, as well as their top tips to improve it.</p><br><p>Finally, the two freelancers chat about how to combat loneliness and offer tips to any PR or comms professional considering going solo.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>PRWeek’s latest Beyond the Noise podcast episode takes a closer look at recruitment trends in 2026.</p><p>Joining the podcast this week, from specialist comms and PR recruitment agencies, are Rohan Shah, co-founder of Reuben Sinclair, and Christabel Hosking, a recruitment consultant at Latte.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>Speaking to PRWeek UK deputy editor Siobhan Holt, the guests discuss the latest recruitment trends, including hiring across different job levels, salary trends and what benefits staff are looking for from PR employers. </p><p>Shah and Hosking chat about the impact of AI on the recruitment industry, as well as the technology’s impact on job roles within PR, such as account executives. </p><p>The duo also offer predictions on which job titles they think will be extinct in the PR industry in five years’ time.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>What’s the secret to getting comms and messaging right around food in the post-HFSS world? PRWeek’s Beyond the Noise podcast takes a look.</p><p>Our guests this week are comms and food expert Mallika Basu, a strategy adviser at Blurred and author of the book, <em>'In Good Taste: What Shapes What We Eat and Drink – And Why It Matters'</em>; and Harvey Choat, MD of food and drink PR agency Nexus.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen in the browser above or on your favourite platform.</p><p>The government’s 'unhealthy food' ad ban, via the HFSS (high fat, sugar and salt) regulations that came into force on 5 January, prohibits any online advertising of HFSS foods and limits TV ads to after 9pm.</p><p>Speaking to PRWeek journalists John Harrington and Evie Barrett, our guests discuss what impact the ban has had to date and how clients are reacting.</p><p>They look at how food brands can build genuine loyalty under the new rules, how influencer marketing is likely to change, and how brands can grow organic engagement.</p><p>Basu and Choat examine wider issues of food and communications, particularly around the promotion of healthy foods. They ask, among other things, what has happened to Veganuary - and what's the future of food stunts?</p><p>The duo also discuss some of their favourite food comms campaigns of recent times.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>What lies ahead for comms this year? PRWeek’s latest Beyond the Noise podcast episode takes a look.</p><p>Joining the podcast this week are Sarah Scholefield, group chief executive at Accordience, and Greg Jones, Europe CEO at Smarts.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.</p><p>Speaking to PRWeek UK editor John Harrington, the guests offer predictions on key areas including AI, ESG, influencer marketing, the comms workforce and the PR agency model.</p><p>Scholefield and Jones discuss how client needs are likely to evolve in 2026, and speak about <a href="https://www.prweek.co.uk/article/1944337/clients-more-selective-discerning-budgets" rel="noopener noreferrer" target="_blank">trends with client budgets</a> and retainers. They also reveal how optimistic they are overall for the year ahead.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>PRWeek UK journalists pick some of the most significant stories of 2025, in the final episode of the Beyond the Noise podcast of this year.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.</p><p>This week, John Harrington (UK editor), Evie Barrett (deputy news editor) and Eliza Wiredu (reporter) each choose two stories or events from the year with implications that are likely to be felt in 2026 and beyond.</p><p>Topics covered include:</p><ul><li>Omnicom’s acquisition of IPG and what it means for the PR agencies</li><li>Opportunities of AI search</li><li>AI job cuts</li><li>WPP’s four-day office mandate</li><li>Unilever’s eyebrow-raising influencer investment</li><li>Continuing gender and ethnicity pay gaps</li></ul><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In the latest Beyond the Noise podcast, PRWeek UK shares advice and top tips on how to win an award in PR. </p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.</p><p>On this week’s episode, PRWeek UK deputy editor Siobhan Holt is joined by Melissa Clarke, senior events manager at Haymarket Media Group, who oversees several PR award schemes, including the annual PRWeek UK Awards. </p><p>Also on the podcast is experienced industry judge David Fraser, founder and managing director of PR agency Ready10. His business has won numerous PR awards, from the PRCA to the CIPR schemes – including several PRWeek UK Awards – and this year received its first Cannes Lion for its work on ‘The Meal’ campaign for McDonald’s. </p><p>In this episode, the pair chat about what it takes to win a PR award. They discuss what the judges are looking for, how to structure an award entry, and explain some of the common mistakes people can make when entering a campaign. </p><p>They also offer advice to smaller agencies entering PR competitions on a limited budget and discuss the impact of AI technology. </p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>How have press trips changed in recent years, and how can they be improved? PRWeek’s latest podcast takes a look.</p><p>The latest episode of Beyond the Noise features Grace Parker, senior partner at Finn Partners, and Heather Delaney, MD and founder of tech comms specialist Gallium Ventures.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>This week’s podcast looks at whether press trips have increased or declined in importance in recent years, and how they have changed.</p><p>Talking to PRWeek UK editor John Harrington, the guests discuss whether it is more difficult now to get journalists to attend press trips.</p><p>The issue of expectations around coverage is examined, and the duo discuss how, if at all, journalists and influencers should attend the same trips.</p><p>Delaney and Parker also reveal their own press trip ‘horror stories’ and offer top tips for getting them right.</p><p><em>Do you have any press release horror stories or unusual moments that you would like to share with PRWeek? Comments can be published anonymously. Email </em><a href="mailto:[email protected]" rel="noopener noreferrer" target="_blank"><em>[email protected]</em></a><em>.</em></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p><br></p><br><p>In the latest Beyond the Noise podcast, PRWeek chats to the nation’s PE teacher Joe Wicks and explores the state of influencer marketing, The Body Coach’s ‘Activate’ campaign, and the impact of HFSS regulation on brand campaigns.</p><p>On this week’s episode, PRWeek UK deputy editor Siobhan Holt and deputy news editor Evie Barrett are joined by Joe Wicks, fitness coach, author and social media star; and Julia Bainbridge, partner at Freuds Group, who leads the health and behaviour change unit.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>In the episode, Wicks and Bainbridge, who partnered with the UK Government to create the ‘Activate’ campaign, explain how the collaboration began and share insights into the national campaign. </p><p>They examine the <a href="https://www.prweek.co.uk/article/1942086/joe-wicks-organic-reach-social-getting-harder" rel="noopener noreferrer" target="_blank">shifting landscape of influencer marketing</a>, and reflect on the long-term goals and broader implications for health communications.</p><p>The guests also address Wicks’ recent <a href="https://www.prweek.co.uk/article/1935222/joe-wicks-killer-pr-stunt-%E2%80%93-hit-miss" rel="noopener noreferrer" target="_blank">‘Killer Protein Bar’ stunt</a> in collaboration with Channel 4, and analyse the impact of HFSS regulation on brand campaigns and partnerships.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The latest Beyond the Noise podcast explores progression and promotions for women in the industry.</p><p>PRWeek news reporter Elizabeth Wiredu speaks with Clara Biu, head of consumer communications at Allwyn UK, and Laura Gillen, UK managing director at We. Communications, who share advice on how to get promoted.</p><p>Both Biu and Gillen, are involved in this year's <a href="https://www.prweek.co.uk/article/1923830/women-pr-prweek-mentoring-programme-2025-%E2%80%93-mentors-revealed" rel="noopener noreferrer" target="_blank">Mentoring Programme from Women in PR and PRWeek</a>.</p><p>Beyond the Noise, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen in the browser above or on your favourite platform.</p><p>The discussion covers career progression, mentorship, and what it takes to build an inclusive environment for women in PR.</p><p>Addressing the “penalty” many women face, such as taking time off or working reduced hours for family or personal reasons, the guests outline the tangible changes the PR industry must make to better support women through key life stages.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>What do clients really want, and not want, from agencies? That’s the focus of the latest PRWeek podcast, featuring Angela Balakrishnan, executive director of strategic communications and public affairs at the Information Commissioner's Office.</p><p>Beyond the Noise, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>Speaking to PRWeek deputy editor Siobhan Holt, Balakrishnan offers some dos and don’ts of client pitching and advises on how to get on pitch lists in the first place.</p><p>She explains what the brief should include and when budgets should be discussed. </p><p>Elsewhere, the comms professional offers a glimpse behind the ICO’s upcoming campaigns.</p><p>Balakrishnan also speaks about cyber attacks and offers advice for comms and PR professionals on how to handle data breaches for clients. </p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Christmas campaigns are under the spotlight in PRWeek’s latest Beyond the Noise podcast. </p><p>Our guests are Greg Double, creative director at Burson, and Lora Martyr, executive creative director at Taylor Herring and St Marks Studios.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>Speaking to PRWeek’s UK editor, John Harrington and deputy editor, Siobhan Holt, the guests discuss this year’s biggest Christmas campaigns, such as John Lewis, Aldi and Sainsbury’s. </p><p>The duo chat about which festive campaigns stood out to them and why; and which campaign, in their opinion, didn’t work as well. </p><p>In the episode, the pair analyse the earned media opportunities for this year’s festive films, and chat about influencers. </p><p>The two creatives also argue that the incoming restrictions on TV and online promotion of food and drinks high in fat, sugar and salt (HFSS) present an <a href="https://www.prweek.co.uk/article/1939423/hfss-crackdown-opportunity-pr-says-burson-creative" rel="noopener noreferrer" target="_blank">opportunity for the PR and comms industry</a>. </p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>On this week’s episode, PRWeek UK deputy editor Siobhan Holt is joined by two senior agency leaders – Graham Goodkind and Emily Morgan – to discuss the key factors behind agency longevity, focusing on profitability, agency culture and retention of talent.</p><p>Goodkind, former managing director of Lynne Franks PR and founder and chairman of Frank PR, is celebrating the agency’s 25th anniversary this year</p><p>Emily Morgan, managing director of operations and innovation at Red Consultancy, is also marking 25 years with the business.</p><p>In this episode, the pair chat about agencies avoiding over-reliance on major clients, how to achieve long-term profitability and the impact of AI on the PR and comms sector. </p><p>The pair also offer one piece of advice to PR agency bosses, and discuss the importance of maintaining physical and emotional well-being when running a PR agency, and how leadership attitudes shape company culture.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In the latest PRWeek podcast, non-executive directors Alison Clarke and Michael Murphy explain how to reposition a comms agency during difficult times.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>On this week’s episode, PRWeek UK deputy editor Siobhan Holt is joined by two non-executive directors – Alison Clarke and Michael Murphy – to discuss how to reposition a comms agency during difficult times, focusing on client fees, restructuring and staff redundancies.</p><p>An experienced comms professional, Clarke has held senior roles at Weber Shandwick and Grayling, and now runs her own consultancy, Alison Clarke Consulting. Michael Murphy has also held top leadership roles at Grayling and Weber Shandwick and now advises We. Communications, Lodestone and Action Global.  </p><p>In this episode, the pair chat about when an agency should consider increasing its fees, how to approach the topic with clients, and explain how to stop working with a client without jeopardising the relationship or their agency’s reputation.</p><p>Clarke also warned that PR agencies must <a href="https://www.prweek.co.uk/article/1937822/pr-firms-avoid-race-bottom-client-fees" rel="noopener noreferrer" target="_blank">avoid a ‘race to the bottom’ in relation to client fees</a>. </p><p>The two comms professionals discuss when an agency leader should consider restructuring a team, and what frameworks to follow. They also offer advice on how best to handle redundancies and what factors the leadership team should consider. </p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>James Wright, global chairman of the Havas PR Network, global CEO of Havas Red, and Group CEO Havas ANZ, talks about business at the group in the latest PRWeek podcast.</p><p>James Wright speaks to PRWeek UK deputy editor Siobhan Holt in the latest episode of Beyond the Noise.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>In the episode, Wright discusses business at the PR network and talks about Havas’ new office in Manchester, as well as the current recruitment market in PR.</p><p>Wright gives an update on which specialisms are faring the strongest for Havas and its agencies, and where there has been strong growth this year. </p><p>He speaks about B Lab revoking Havas’ B Corp status and discusses the impact on both staff and clients. </p><p>New business is also examined, and the chief delves into agency/client relationships and says clients must <a href="https://www.prweek.co.uk/article/1936931/havas-chief-clients-take-responsibility-pitching" rel="noopener noreferrer" target="_blank">‘take some responsibility’</a> to avoid ghosting and poor pitching behaviour.</p><p>In addition, Wright gives his take on AI technology, the Omnicom/IPG deal, and shares his predictions for 2026.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>What do the winners of the PRWeek UK Awards 2025 tell us about the big trends in the sector? PRWeek’s latest podcast takes a look.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>In today’s episode, PRWeek journalists Danny Rogers (editor-in-chief), John Harrington (UK editor) and Evie Barrett (deputy news editor) pick out some of the major lessons from the flagship awards night, which took place on Wednesday (15 October).</p><p>The trio discuss what the winning campaigns tell us about the state of purpose campaigns in 2025, and about how PR agencies have been expanding the breadth of work they are undertaking.</p><p>The journalists look at how innovation – especially around AI – and creative investment are big themes among the winning agencies this year.</p><p>More generally, they reflect on a positive mood about the health of the industry among attendees, albeit with some caveats.</p><p>Separately, the team pay tribute to this year’s <a href="https://www.prweek.co.uk/article/1936199/john-waples-inducted-prweek-uk-hall-fame" rel="noopener noreferrer" target="_blank">PRWeek UK Hall of Fame inductee: John Waples of FTI Consulting</a>.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>What more can comms professionals do to help stem growing antisemitism? And why aren’t more speaking out? PRWeek UK’s latest podcast looks at the issues.</p><p>Joining a special edition of Beyond the Noise are three agency leaders who are Jewish: David Fraser, founder of Ready10 and Ready Media Group; Mandy Sharp, CEO of Tin Man Communications; and Barry Frankfurt, MD of Creative & Commercial.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>Speaking to PRWeek UK editor John Harrington, our guests this week discuss their experiences of antisemitism in recent years and reflect on how the fatal attack on a synagogue in Greater Manchester on 2 October has put the issue into sharper focus.</p><p>They talk about how the industry has responded to the attacks, including a “<a href="https://www.prweek.co.uk/article/1935770/prs-deafening-silence-antisemetic-attack-criticised" rel="noopener noreferrer" target="_blank">deafening silence</a>”and a lack of “empathy” from some, which point to wider problems.</p><p>The founders offer advice to other people in comms about how to support their Jewish colleagues and peers.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>PR’s pay gaps, and its DEI efforts in general, are under the spotlight in PRWeek’s latest Beyond the Noise podcast.</p><p>It follows the publication this week of the latest Pay Gaps Report from PRWeek and People Like Us, which sees agencies reveal their gender and ethnicity pay gaps.</p><p><a href="https://www.prweek.co.uk/article/1934902/prweek-reveals-biggest-ever-pay-gaps-report-%E2%80%93-gaps-closing" rel="noopener noreferrer" target="_blank"><strong>Click here to read the PRWeek Pay Gaps Report</strong></a></p><p>Our guests are People Like Us co-founder Sheeraz Gulsher and the bosses of two agencies that took part in the Pay Gaps Report: Heather Blundell, UK CEO at Grayling, and Pam Scobbie, co-founder and CCO of John Doe Group.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>Speaking to PRWeek UK editor John Harrington, the guests give their take on the overall findings of the ground-breaking report. This includes some stiff criticism of the lack of participation among the UK’s biggest PR agencies.</p><p>They discuss why gender and ethnicity pay gaps might still exist and scrutise the industry’s efforts to close them.</p><p>Blundell and Scobbie give examples of some of the work they have done to promote diversity, equity and inclusion at their agencies. And the guests offer advice to PR firms that want to make progress in these areas.</p><p><a href="https://www.prweek.co.uk/article/1935330/agency-chiefs-criticise-trend-men-replacing-female-pr-leaders" rel="noopener noreferrer" target="_blank">As PRWeek earlier reported</a>, the Grayling and John Doe bosses criticised the recent pattern of female leaders at UK comms agencies being replaced by men.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The latest Beyond the Noise podcast looks at diversity and inclusion for black PR and communications professionals in the industry. </p><p>In this episode, guests have an open conversation about diversity in the industry as UK Black History Month (October) begins.</p><p>Joining PRWeek’s reporter Elizabeth Wiredu are Kamiqua Lake, founder and chief executive of Coldr; Ronke Lawal, PR and communications consultant at Ariatu Public Relations; and Michael Bartley, practice director and head of cybersecurity, business & technology at Brands2Life.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via<a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank"> Apple</a>,<a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>Topics include career progression, mentorship, and the steps needed to build a truly inclusive environment for black PR professionals.</p><p>Looking at recent campaign controversies, the group also discuss what more the industry can do to prevent failings on diversity and inclusion, particularly in creative roles.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Alex Perry, head of growth at The Romans, and Yvonne Maher, chief growth officer for EMEA at Cognito, are the guests on this week’s Beyond the Noise podcast. </p><p>How can a UK-based PR agency successfully expand its operations across the globe? PRWeek’s latest Beyond the Noise podcast delves into the topic, looking at the reasons for opening more offices, and which regions are currently booming.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>Interviewed by PRWeek UK’s deputy news editor, Evie Barrett, our guests share anecdotes from the growth stories of their own agencies, offering advice for agency bosses who may be considering opening international offices.</p><p>They discuss the challenges of ensuring your business has a cohesive brand identity worldwide, as well as how to find the right fit when it comes to regional leadership.</p><p>Perry also <a href="https://www.prweek.co.uk/article/1933569/exclusive-romans-hints-further-global-expansion" rel="noopener noreferrer" target="_blank">reveals what’s next on the cards for The Romans’ international growth plans</a>.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Social media experts with experience at LADbible and Great British Memes are the guests on PRWeek’s latest Beyond the Noise podcast.</p><br><p>How can brands show that they’re culturally-led on social media, without crossing a line or seeming too corporate?</p><p>PRWeek’s latest Beyond the Noise podcast delves into the topic, hearing from George Bacon, founder of GBM Group, and Maya Orr, founder of Big Name on Campus (BNOC).</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>Bacon has built a network of over 15 million followers across TikTok and Instagram, on pages such as GreatBritishMemes and Thatgirlpage. GBM Group’s meme pages have partnered with brands including Uber Eats, Jaffa Cakes, Persil, Warburtons and Bumble on ‘lo-fi’ social media ad partnerships.</p><p>Meanwhile, ex-LADbible and Lidl marcomms pro Orr <a href="https://www.prweek.co.uk/article/1889123/ex-ladbible-lidl-comms-chief-launches-agency" rel="noopener noreferrer" target="_blank">now runs a ‘values-led’ influencer agency, BNOC</a>, which aims to connect brands with influencers whose work is rooted in purpose.</p><p>Speaking to PRWeek’s deputy news editor, Evie Barrett, the pair discuss the most common mistakes they see PR and marketing teams make when trying to help brands seem relatable online.</p><p>Bacon and Orr share how a business should balance the risks and rewards of an active social media presence, from jumping on big trends to actively participating in comment sections.</p><p>The duo also give their views on whether there is still a place for more polished, traditional campaigns.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>How can PR pros support a colleague diagnosed with cancer? PRWeek’s latest Beyond the Noise podcast episode discusses this important topic. Our guest this week is Emily Luscombe, who is a partner at sustainability consulting firm ERM, where she leads the strategic communications specialism. She joins PRWeek’s Siobhan Holt (UK deputy editor).</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>On this week’s podcast, Luscombe discusses her 2022 cancer diagnosis and talks about her experiences. </p><p>In the podcast, she explains how businesses and colleagues can better support cancer patients and those with chronic illnesses.</p><p>Luscombe candidly talks about her diagnosis, how she informed her management and colleagues, and how she handled the mental and physical aspects. </p><p>She offers her advice to those who may be going through a similar situation, and explains how business and the PR industry as a whole can better support cancer patients or those caring for someone going through treatment. </p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Party conference season is almost upon us – and this week’s episode of PRWeek’s Beyond the Noise podcast looks at why public affairs and comms professionals should get involved.</p><p>Joining PRWeek UK editor John Harrington are Nick Williams, executive chair of international and public affairs at Burson London; and Katherine Morgan, a partner at DGA Group who leads the London public affairs team and is head of Europe public affairs.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>Our guests this week discuss why party conferences are important for public affairs and PR professionals, how they have evolved over recent years, and their expectations for the 2025 conference season.</p><p>They give their take on Reform UK’s conference on 5 and 6 September, which is expected to generate great interest amid a surge in support for the Nigel Farage-led party.</p><p>The opposite is expected to be true for the Conservative conference – although our guests explain why it’s still important to attend.</p><p>Williams and Morgan talk about their agencies’ plans for the different conferences. And they offer advice for newcomers about how to make the most of the ‘Glastonbury of the political calendar’.</p><p>The duo also offer their take on <a href="https://www.prweek.co.uk/article/1930668/tim-allan-turbo-upgrade-no10-comms-reshuffle" rel="noopener noreferrer" target="_blank">this week’s comms reshuffle at Downing Street</a>, which has seen the return to No. 10 of Portland Communications founder Tim Allan.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>What are the biggest opportunities for PR to influence AI search results? PRWeek’s latest Beyond the Noise podcast delves into the topic.</p><br><p>Our guests this week are Ashley Wallace Jones, vice president of integrated marketing at PAN Communications; and Paul Stollery, co-founder and creative director at Hard Numbers.</p><br><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><br><p>On this week’s episode, the guests discuss Generative Engine Optimisation (GEO) – the next iteration of SEO, <a href="https://www.prweek.co.uk/article/1926033/were-sitting-goldmine-%E2%80%93-pr-influence-ai-search-results" rel="noopener noreferrer" target="_blank">hailed by some as a “goldmine” for PR</a>.</p><br><p>Interviewed by PRWeek UK’s deputy news editor Evie Barrett, the pair share their predictions for AI-search optimisation’s impact on the PR industry in years to come, and how those who haven’t yet started working in GEO can begin to do so.</p><br><p>They also discuss PR’s use of AI more broadly, explaining how the industry could currently be in an “AI hype cycle”.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>PRWeek’s latest Beyond the Noise podcast looks at the global mergers and acquisitions (M&A) market and the big trends comms professionals should know about.</p><p>Our guests both work in M&A for major consultancies: Oliver Mann, a partner in Kekst CNC’s London office, and Finlay Donaldson, associate partner at H/Advisors Maitland. They join PRWeek journalists Siobhan Holt and John Harrington this week.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or on your favourite platform.</p><p>Our guests examine how the global M&A market has changed throughout 2025, especially in response to President Trump’s tariffs and other geopolitical shifts.</p><p>They discuss how important M&A work is at their agencies, how this has changed over the past couple of years, and whether they plan to add extra services to serve clients who are looking at deals.</p><p>PR’s relationship with investor relations and the appetite for stock market flotations and private equity sales are also put under the microscope. And the comms professionals offer their predictions for M&A for the rest of the year.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>How can PR pros work better with journalists? PRWeek’s latest Beyond the Noise podcast episode finds out.</p><br><p>Our guest this week is Steph Spyro, deputy political editor and environment editor at the Daily Express, who joins PRWeek’s John Harrington (UK editor) and Evie Barrett (deputy news editor).</p><br><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><br><p>On this week’s podcast, the journalists discuss how their roles have changed in recent years, including the decline of print and the impact of artificial intelligence.</p><br><p>They talk about what they like, and don’t like, about how comms pros handle media relations in 2025. Topics covered include how they like to be contacted; the importance of speedy responses and subject-area expertise; the use of embargoes; and how AI is being used.</p><br><p>The trio offer their top tips for PR professionals to work well with journalists. They also give predictions for the future of the media.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>