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Beyond the Noise - the PRWeek podcast

Beyond the Noise - the PRWeek podcast

281 episodes — Page 1 of 6

Is Xmas the UK’s ‘Super Bowl moment’ – and what’s PR’s role?

Nov 12, 202633 min

Reuters on ‘constant innovation’ and tips for PR

Nov 4, 202637 min

‘Big agencies need to be on their guard’ – PRWeek UK Awards podcast

Oct 28, 202621 min

Swearing, pocket dialling, wet trousers… ‘Am I the PR a***hole?’ podcast

Oct 21, 202631 min

PR’s ‘depressing’ recruitment market – PRWeek podcast

Oct 15, 202641 min

The Romans: how to ‘get big without getting boring’

Oct 8, 202633 min

Tim Peake: "Put a human and our best robot with AI on Mars today... and a human will still do more."

Oct 2, 202628 min

How to pitch to clients: Ministry of Justice

Oct 1, 202639 min

‘I lied about a car crash after a client bailed on a press briefing - am I the PR a***hole?’

Sep 23, 202632 min

VCCP Roar bosses: how to manage a PR agency merger

Sep 18, 202633 min

TUI and The Remarkables: ‘Don’t overcomplicate GEO’

Sep 10, 202633 min

Ents PR is ‘moving away from coverage’

Sep 3, 202641 min

Good Housekeeping: ‘We’re not turning our journalists into influencers’

Aug 26, 202656 min

‘I set off the fire alarm to stop a media interview – am I the PR a***hole?’

Aug 20, 202633 min

What’s going on in travel PR? Two experts throw new light on a transforming discipline

Aug 13, 202639 min

FleishmanHillard UK chief: agencies must transform commercially

Aug 6, 202639 min

‘I blacklisted a rude journo – am I the PR a***hole?’

Jul 30, 202637 min

The biggest risks facing corporate affairs – PRWeek/In.Comms podcast, with BT and Deloitte

Jul 23, 202653 min

Golin Ketchum UK chief: ‘the work starts now’

Jul 16, 202633 min

Should PR ditch phone calls? Gen-Z pros debate

Jul 8, 202635 min

Cannes: where are the UK indie winners?

Jun 26, 202622 min

‘I gave honest feedback to a colleague and they cried’ – Am I the PR A***hole?

Jun 24, 202628 min

Lord Heseltine: "You’re just playing in toy town”

Jun 19, 202615 min

Edelman, Burson and Smarts on Cannes predictions

Jun 18, 202640 min

‘PR is having an extraordinary renaissance with this World Cup’

Jun 11, 202642 min

Where are PR’s LGBTQ+ leaders?

Jun 3, 202641 min

Space comms: why rockets really aren’t the story

Jun 1, 202635 min

Uncommon’s Nils Leonard: ‘PR should be scared’

May 28, 202637 min

'Am I the PR A***hole?' New PRWeek podcast launches

May 26, 202628 min

How to lobby as Labour implodes

May 20, 202633 min

Top 150: how can agencies grow in 2026?

May 7, 202632 min

Manchester Evening News editor on PR, AI, and disinformation

Apr 30, 202647 min

The Grocer’s Adam Leyland: PR think ‘beyond one story’

Apr 28, 202632 min

BBC’s The Apprentice: why PRs make good TV stars – PRWeek podcast

Apr 23, 202645 min

Fighting PR’s ‘crazy’ ageism

Apr 15, 202638 min

Ep 156‘You have to be a hustler’ – launching a PR agency

<p>What’s the secret to launching a comms agency in today’s market? PRWeek’s latest podcast takes a closer look.</p><br><p>This week’s Beyond the Noise episode features the founders of two new agencies: <a href="https://www.prweek.co.uk/article/1924758/ex-edelman-uk-tech-chief-launches-agency#:~:text=Called%20Catchfire%2C%20the%20specialist%20agency,brands%20onto%20the%20world%20stage%E2%80%9D." rel="noopener noreferrer" target="_blank">Gerry Wisniewski <em>(pictured left)</em>, founder and managing director of Catchfire</a>, and <a href="https://www.prweek.co.uk/article/1907887/industry-chiefs-fenella-grey-frankie-cory-launch-agency" rel="noopener noreferrer" target="_blank">Fenella Grey <em>(pictured right)</em>, co-founder of Hello Tomorrow</a>.</p><br><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><br><p>Speaking to PRWeek reporter Elizabeth Wiredu, Grey and Wisniewski discuss the origins of their agencies and the biggest early-stage challenges, including recruitment, AI and cash flow.</p><br><p>They also cover the importance of networking, growth targets and plans, as well as their views on building an independent agency versus the traditional large agency model.</p><br><p>Finally, the duo offer their top tips for aspiring agency founders.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Apr 9, 202637 min

LADbible’s Natalie Evans on AI, the death of ‘churnalism’, advice for PR

<p>PRWeek speaks to Natalie Evans, managing director of web editorial at LADbible, for the Future of the Media series.</p><br><p>Among other things, Evans discusses what makes a good story for LADbible in 2026; becoming less reliant on Meta and Google’s algorithms; how LADbible is shedding its old stereotypes; co-creating content with brands; use of AI; and other advice for PR professionals.</p><br><p>Stay tuned for more interviews with editors, as part of the Future of the Media, which will be published on the podcast feed soon.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Apr 2, 202631 min

Will Whitehorn: “We have to industrialise in space. It is an imperative”

<p>How do we solve population pressure and climate crisis in space? How has GPS allowed us to provide 12% more food globally? How did the UK become a global leader in small satellite manufacture after the British Government said, “there’s no future for the UK satellite industry”? How did Elon Musk turn reusable rockets from science fiction to science fact in less than 20 years? What else are “Elon and Jeff” going to allow us to do? And why is SpaceX still “the elephant in the room”?</p><p> </p><p>Join Alice as she talks to Will Whitehorn, chair of giant space tech investor Seraphim and former president of Virgin Galactic, and they discuss the implications of “The Elon Musk show” and its legacy, “the beginnings of a competitive space industry of scale”.</p><p> </p><p>Contributors:</p><p><strong>Alice Bunn</strong>, President of UKspace </p><p><a href="https://www.linkedin.com/in/dr-alice-bunn-obe-fimeche-fraes-ceng-3b5141/" rel="noopener noreferrer" target="_blank">Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedIn</a></p><p><a href="https://www.linkedin.com/company/ukspace/" rel="noopener noreferrer" target="_blank">UKspace: Overview | LinkedIn</a></p><p> </p><p><strong>Will Whitehorn OBE</strong>, Seraphim Space Investment Trust</p><p><a href="https://www.linkedin.com/in/will-whitehorn-obe-aba80833/" rel="noopener noreferrer" target="_blank">Will Whitehorn OBE | LinkedIn</a></p><br><p><u>Key topics covered:</u></p><ul><li>UK satellite manufacture</li><li>UK universities</li><li>SpaceX valuation</li><li>Reuseable rockets</li><li>Agricultural management</li><li>Population pressure</li><li>Climate crisis</li><li>Solar power</li><li>Data centres in space</li><li>Industrialising in space</li></ul><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Apr 2, 202626 min

City A.M. editor-in-chief on legal threats, journos as influencers, advice for PR

<p><br></p><p>PRWeek speaks to Christian May, editor-in-chief City A.M., for the Future of the Media series.</p><br><p>Among other things, May discusses what stories work best for City AM and how that has changed; the rise of legal threats against media; print’s return; blurring lines between journalist and influencer; fake AI ‘experts’; whether press releases are getting worse; and the use of video, audio and AI.</p><br><p>The journalist also offers advice for anyone working in comms.</p><br><p>Stay tuned for more interviews with editors, as part of the Future of the Media, which will be published on the podcast feed over the coming weeks.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Mar 30, 202635 min

Ep 155‘CEOs are not influencers’ – LinkedIn leadership tactics

<p>Executive profiling in the social-media age is the topic of this week’s Beyond the Noise podcast, considering the risks and rewards of having a ‘viral’ CEO.</p><br><p>In the latest episode of Beyond the Noise, PRWeek deputy news editor Evie Barrett is joined by Katy Bloomfield, managing partner of PR at b2b comms agency Definition, and Jordan Greenaway, founder and chief executive of thought leadership PR agency Profile.</p><br><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><br><p>After dissecting the <a href="https://www.prweek.co.uk/article/1950551/marcomms-pros-chew-mcdonalds-ceo-viral-moment" rel="noopener noreferrer" target="_blank">McDonald’s CEO’s recent viral burger-bite clip</a>, the guests assess the changing landscape of LinkedIn leadership.</p><br><p>Bloomfield and Greenaway analyse how to capture a CEO’s genuine voice – even when dealing with someone who’s camera-shy or social media-averse.</p><br><p>They also debate whether catering to algorithms is a good idea, and consider how much value social media engagement can actually provide a business.</p><br><p>Balancing personal and corporate branding for business leaders is among the other topics discussed.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Mar 26, 202639 min

Space-Comm Expo: Jamming, spoofing, FOMO and farming

<p>What did the Space-Comm Expo conference and exhibition tell us about connecting space and wider business? How does this manifest as tech connectivity in telecoms and why do farmers care about that? What did we learn about the benefits of extreme cold in manufacturing laboratories and why do pharmas care about that? How vulnerable are global logistics to the spoofing of navigation signals? And why is the UK government centralising space strategy in the Department for Science, Innovation and Technology?</p><p> </p><p>Join Alice and Jonners as they reflect on the UK space sector’s largest trade event and the “energy, diversity and …sheer scope of what this industry has to offer”.</p><p> </p><p>Contributors:</p><p><strong>Alice Bunn</strong>, President of UKspace </p><p><a href="https://www.linkedin.com/in/dr-alice-bunn-obe-fimeche-fraes-ceng-3b5141/" rel="noopener noreferrer" target="_blank">Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedIn</a></p><p><a href="https://www.linkedin.com/company/ukspace/" rel="noopener noreferrer" target="_blank">UKspace: Overview | LinkedIn</a></p><p> </p><p><strong>Jonathan Daves</strong>, The Karman Line</p><p><a href="https://www.linkedin.com/in/jonathan-davies-174673170/" rel="noopener noreferrer" target="_blank">Jonathan Daves | LinkedIn</a></p><p> </p><p><strong>Subscribe to The Karman Line</strong></p><p>Apple: <a href="https://podcasts.apple.com/ca/podcast/the-k%C3%A1rm%C3%A1n-line/id1876605462" rel="noopener noreferrer" target="_blank">https://podcasts.apple.com/ca/podcast/the-k%C3%A1rm%C3%A1n-line/id1876605462</a></p><p>Spotify: <a href="https://open.spotify.com/show/3qED4CgdRDxfKKzYNKZCIH?si=lZ-I4a19SPGLAJL-dHi4DQ" rel="noopener noreferrer" target="_blank">https://open.spotify.com/show/3qED4CgdRDxfKKzYNKZCIH?si=lZ-I4a19SPGLAJL-dHi4DQ</a></p><p>YouTube: <a href="https://www.youtube.com/@TheK%C3%A1rm%C3%A1nLineUK" rel="noopener noreferrer" target="_blank">https://www.youtube.com/@TheKármánLineUK</a></p><br><p><strong>Key topics covered:</strong></p><p>Space-Comm Expo, London, March 2026</p><p>Conference overview</p><p>Sector integration</p><p>Insurance</p><p>Customer utility</p><p>Government role</p><p>Future outlook</p><p> </p><p><u>Technological advancements</u></p><p>· Telecoms</p><p>· Manufacturing</p><p> </p><p><u>Defence and security</u></p><p>· Satellite capabilities</p><p>· Current threats</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Mar 26, 202620 min

Ep 154Creativity: be brave, not stupid

<p>Creative bravery is the topic of PRWeek’s latest podcast.</p><br><p>Joining PRWeek UK editor John Harrington this week are Ahalya Moxon, associate creative director at FleishmanHillard, and Shilpa Saul, partner at The Unmistakables.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><br><p>The idea for this week’s episode was <a href="https://www.prweek.co.uk/article/1945323/ai-creativity-at-tipping-point" rel="noopener noreferrer" target="_blank">sparked by comments from Nicola Green</a>, Virgin Media O2’s chief communications and corporate affairs officer, at PRWeek’s Year Ahead Conference in January. Green said her brand’s “biggest fear is becoming undiscoverable”, meaning she’s keen to take “considered risks” that are “brave but not stupid”.</p><br><p>Our podcast guests examine some recent and historic campaigns that have arguably crossed the line from ‘brave’ into ‘stupid’ and analyse why they fell down.</p><br><p>They look at how campaigns can find that balance to be provocative enough to be remembered without drawing damaging criticism.</p><br><p>The duo discuss whether there are times when ‘playing it safe’ is the best approach; whether there are generational differences regarding creativity; and stress the importance of having diverse perspectives when creating campaigns. Saul also argues that people are “losing the art of critical thinking”.</p><p>Finally, the guests look at how to respond if a campaign receives heavy criticism.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Mar 19, 202645 min

Ep 153Fake AI ‘experts’ – how is Reach hitting back?

<p>How is Reach, the publisher of The Mirror and the Daily Express, cracking down on fake AI ‘experts’? PRWeek’s latest podcast takes a look.</p><br><p>Our guest on Beyond the Noise this week is David Higgerson, chief content officer at Reach.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>The Mirror and Daily Express publisher <a href="https://www.prweek.co.uk/article/1948218/reach-whitelist-trusted-pr-firms-curb-fake-ai-experts-criticises-cision" rel="noopener noreferrer" target="_blank">last month confirmed</a> it was compiling a directory of trusted PR agencies, and considering blocking emails from domains it doesn’t trust, to stop the rise of fake AI ‘experts’. It followed a series of high-profile incidents reported by Press Gazette in which media titles, some owned by Reach, inadvertently quoted ‘experts’ in articles who were later exposed as fake.</p><p>Speaking to PRWeek UK editor John Harrington, Higgerson discusses how widespread the problem of fake ‘experts’ being put forward as case studies has become in the age of AI.</p><p>He talks through what Reach has been doing as part of its crackdown, including how the publisher is using AI itself to tackle the problem, and the importance of strong journalist/PR relationships.</p><p>Higgerson tells the podcast there is “no danger” of legimate comms professionals being prevented from contacting Reach journalists as part of the actions.</p><p>Separately, he discusses other recent developments at Reach, whose stable also includes OK! magazine, the Daily Star and a host of regional newspapers. This includes the growth in specialist video roles, how Reach journalists are using AI, and the impact of Google AI summaries on traffic.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Mar 11, 202628 min

Ep 152PR in UAE: ‘Don’t discuss business, just be helpful’

<p>PRWeek’s latest podcast examines how the PR industry in the UAE, and the wider Middle East, has been responding to the new crisis.</p><br><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or on your favourite platform.</p><br><p>Our guest this week is Conrad Egbert, who is based in Dubai and leads the PRCA’s operations in the MENA region.</p><br><p>Events in the Middle East have dominated the news in recent days following the US and Israel’s attacks on Iran, and the retaliatory strikes directed at several US allies in the region. This includes the United Arab Emirates, which is home to a particularly thriving PR industry.</p><br><p>Speaking to PRWeek journalists John Harrington and Eliza Wiredu on Tuesday afternoon (3 March), Egbert discusses what life is like on the ground in Dubai in the aftermath of the strikes, and during the ongoing crisis.</p><br><p>He talks about how the PR industry is adapting to the situation, including how agencies are handling live events and supporting employees and clients alike.</p><br><p>He analyses how the authorities have been handling their communications and bemoans the deluge of mis- and disinformation appearing online.</p><br><p>Egbert also explains how PR in the UAE will “bounce back” after the crisis.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Mar 4, 202618 min

Why the business of space is everyone’s business

<p>As of 2026, the UK space industry is a significant and strategic driver of the national economy, contributing over £19 billion in revenue and supporting tens of thousands of high-skilled jobs. Satellite-based services and data underpin roughly 18% of UK GDP, equivalent to approximately £454 billion of the wider economy. And the sector is growing exponentially.</p><br><p>But this is just the tip of the iceberg. For the space industry to fully realise its potential it needs more of the right people to understand what’s happening and get involved. People like policy makers, investors, regulators, planners, communicators, lawyers and consultants.</p><br><p>Dr Alice Bunn, the president of UK Space, and her panel of guests, Sam Alden co-CEO of Space Solar, Nick Shave managing director of Astroscale and Anushka Sharma founder of Naaut, discuss the surprising, awe inspiring business of space and make the compelling case for why more companies and investors should get involved. </p><br><p>Contributors:</p><p>Host:</p><p><strong>Alice Bunn</strong>, President of UKspace </p><p><a href="https://www.linkedin.com/in/dr-alice-bunn-obe-fimeche-fraes-ceng-3b5141/" rel="noopener noreferrer" target="_blank">Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedIn</a></p><p><a href="https://www.linkedin.com/company/ukspace/" rel="noopener noreferrer" target="_blank">UKspace: Overview | LinkedIn</a></p><br><p>Guests:</p><p><strong>Nick Shave</strong>, Managing Director of Astroscale</p><p><a href="https://www.linkedin.com/in/nick-shave-fraes-5b19789/" rel="noopener noreferrer" target="_blank">Nick Shave FRAeS | LinkedIn</a></p><p><a href="https://www.linkedin.com/company/astroscale/" rel="noopener noreferrer" target="_blank">Astroscale: Overview | LinkedIn</a></p><br><p><strong>Sam Adlen</strong>, CEO of Space Solar</p><p><a href="https://www.linkedin.com/in/samadlen/" rel="noopener noreferrer" target="_blank">Sam Adlen | LinkedIn</a></p><p><a href="https://www.linkedin.com/company/space-solar-ssl/" rel="noopener noreferrer" target="_blank">Space Solar: Overview | LinkedIn</a></p><br><p><strong>Anushka Sharma</strong>, founder of Naaut</p><p><a href="https://www.linkedin.com/in/anushkasharma/" rel="noopener noreferrer" target="_blank">Anushka Sharma | LinkedIn</a></p><p><a href="https://www.linkedin.com/company/naaut/about/" rel="noopener noreferrer" target="_blank">Naaut: About | LinkedIn</a></p><br><p><strong>Key topics covered:</strong></p><p><u>Impact of Space on Everyday Life</u></p><ul><li>Practical Applications</li><li>Environmental Monitoring</li><li>Global Security</li></ul><p><br></p><p><u>Sustainability and Innovation in Orbit</u></p><ul><li>Space Debris</li><li>Manufacturing in Microgravity</li><li>Space-Based Solar Power</li></ul><p><br></p><p><u>Economic and Regulatory Landscape</u></p><ul><li>Cost Reduction</li><li>Investment and Finance</li><li>Regulation and Policy</li></ul><p><br></p><p><u>The Future of Space Exploration</u></p><ul><li>New Platforms</li><li>Academic Contribution</li></ul><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Mar 3, 202643 min

Ep 151Is Reddit the new Google Search? Golin, MSL on PRWeek podcast

<p>How should PR pros react to Reddit’s surge in popularity? PRWeek’s latest podcast takes a look.</p><p>Joining the latest episode of Beyond the Noise are Paige Hiley, director of social at Golin; and Jo Bromilow, director of social and influence at MSL.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>Speaking to PRWeek UK deputy news editor Evie Barrett, the guests discuss clients taking an interest in social media platform Reddit, and how its community focus requires an entirely different approach to other channels.</p><p>Reddit’s changing userbase, and its links to Google and OpenAI, are also discussed within the episode.</p><p>Bromilow and Hiley give advice on communicating with Reddit moderators, as well as using the app as a social listening tool.</p><p>The episode was recorded prior to the news of Reddit being fined £14m by the Information Commissioner’s Office for failing to properly check the age of its users, as reported on Tuesday (24 February).</p><p>Commenting after the announcement, Bromilow said: “Reddit’s response – that it intends to appeal and that it feels like it treads a delicate balance between protecting users’ privacy and policing its platform – is a consistent one with how it has always operated and helps reinforce some of the points we made about the platform self-policing and the moderators existing to protect the userbase.</p><p>“There have been lots of headlines recently about various social networks from TikTok to Meta being hit with fines in this regard, so this isn’t a Reddit-specific issue. I anticipate a lot of back and forth along these lines as the online safety act comes into effect, and the reality of enforcing it vs the PR power of talking about it.”</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Feb 26, 202641 min

Ep 150Omnicom, WPP… do holdcos really care about PR?

<p>The shake-up of Omnicom’s PR agencies, and rumours that WPP could sell Burson, are examined in PRWeek’s latest podcast.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>PRWeek journalists John Harrington (UK editor), Siobhan Holt (deputy editor) and Evie Barrett (deputy news editor) discuss the bombshell news last week that Golin and Ketchum are to merge, and Porter Novelli will fold into FleishmanHillard, following Omnicom’s acquisition of IPG late last year.</p><p>The trio look at what the industry has been saying about the news, whether they were surprised by it, and if they think it is a good idea.</p><p>Separately, the team give their take on rumours that WPP could look to sell Burson as part of a restructure at the UK-headquartered holding company. They discuss reactions from experts to the alleged plan, and the likelihood of such a move.</p><p>Finally, the journalists look at how important PR agencies are to the holding company giants.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Feb 18, 202623 min

Ep 149Mandelson crisis – a watershed moment for PA? CIPR, PRCA on PRWeek podcast

<p>Is this a watershed moment for public affairs? PRWeek UK’s latest podcast debates this question, following the increased scrutiny around ex-Labour politician Lord Peter Mandelson. Joining PRWeek’s Siobhan Holt on Beyond the Noise this week is Jon Gerlis, head of public relations and policy at the CIPR and Leon Cook, founder of Atticus Partners, who is an executive committee member on the PRCA’s public affairs board. </p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen in the browser above or on your favourite platform.</p><p>Lobbying is back in the headlines following increased scrutiny relating to former Labour politician and ambassador to the US, Lord Mandelson, and his closeness to the late sex offender and financier Jeffrey Epstein. </p><p><a href="https://www.prweek.co.uk/article/1947535/barclays-drops-mandelson-founded-global-counsel-amid-epstein-reports" rel="noopener noreferrer" target="_blank">The fallout has impacted Global Counsel</a>, the advisory firm co-founded by the former MP, as well as the UK Government, with two high-profile resignations, including Downing Street comms chief Tim Allan.</p><p>As a result, questions have been raised about ethics and lobbying in public affairs. On this week’s podcast, Gerlis and Cook debate the recent revelations and discuss the impact on the industry’s reputation. </p><p>They examine whether tighter lobbying regulations are the answer, and whether the latest scandal is a tipping point for public affairs.  </p><p>Finally, the pair chat about Allan’s departure from Number 10 and share their predictions for UK politics over the rest of 2026.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Feb 13, 202637 min

Ep 148‘ESG is maturing, not dying’ – Weber, Zeno experts on PRWeek podcast

<p>Are companies really retreating from ESG, or is the discipline evolving? PRWeek’s latest podcast takes a look.</p><p>Joining the latest episode of Beyond the Noise are Sarita Shah, senior vice-president at Weber Shandwick; and Sarah Ogden, chief client officer for Europe at Zeno Group.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>Speaking to PRWeek UK editor John Harrington, the guests assess how companies’ approaches to ESG [environmental, social, and governance] policies really changed in 2025 amid the so-called ‘retreat from ESG’ in the second Trump presidency.</p><p>This includes looking at regional differences between America, Europe and elsewhere, and asking whether it is ‘performative’ ESG that has been curbed.</p><p>The role of comms in ESG, and how comms departments are embedding the skills, are also discussed. The duo examine major changes so far this year – and predict what lies ahead. They also question whether the ESG acronym will survive in the future, and discuss whether comms should ‘own’ the genre.</p><p>Shah and Ogden begin the podcast by looking at the biggest lessons from the World Economic Forum in Davos – and how the industry should adapt to the ‘new world order’.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Feb 11, 202632 min

Ep 147Are agency bosses overpaid?

<p>How are PR agencies handling their finances? PRWeek UK’s latest podcast takes a look, following the release of the groundbreaking Companies House Files.</p><p>Joining PRWeek’s John Harrington and Elena Lewis on Beyond the Noise this week is Esther Carder, partner at the accountancy firm Moore Kingston Smith.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>PRWeek’s <a href="https://www.prweek.co.uk/companies-house-files" rel="noopener noreferrer" target="_blank">Companies House Files,</a> which launched last week, gives readers exclusive insights into major trends across a range of topics, all drawn from data accessed via Companies House.</p><p>This podcast episode asks important questions based on key findings revealed so far. These include:</p><ul><li>How acutely are agencies feeling the pressure on wage costs, and how has this changed in recent years?</li><li>What is happening to agency headcounts?</li><li>Are profits under greater pressure, and if so, why?</li><li>What is happening to agency tax bills?</li><li>Why has pay for agency bosses dipped?</li></ul><p>Carder also discusses her biggest concerns for agency finances in the period ahead, and offers advice on staying on top of the challenges.</p><p><strong>Stay tuned to </strong><a href="http://prweek.co.uk" rel="noopener noreferrer" target="_blank"><strong>prweek.co.uk</strong></a><strong> over the coming months for more insights from the Companies House Files.</strong></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Feb 4, 202619 min