‘You have to be a hustler’ – launching a PR agency

<p>What’s the secret to launching a comms agency in today’s market? PRWeek’s latest podcast takes a closer look.</p><br><p>This week’s Beyond the Noise episode features the founders of two new agencies:&nbsp;<a href="https://www.prweek.co.uk/article/1924758/ex-edelman-uk-tech-chief-launches-agency#:~:text=Called%20Catchfire%2C%20the%20specialist%20agency,brands%20onto%20the%20world%20stage%E2%80%9D." rel="noopener noreferrer" target="_blank">Gerry Wisniewski&nbsp;<em>(pictured left)</em>, founder and managing director of Catchfire</a>, and&nbsp;<a href="https://www.prweek.co.uk/article/1907887/industry-chiefs-fenella-grey-frankie-cory-launch-agency" rel="noopener noreferrer" target="_blank">Fenella Grey&nbsp;<em>(pictured right)</em>, co-founder of Hello Tomorrow</a>.</p><br><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via&nbsp;<a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>,&nbsp;<a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><br><p>Speaking to PRWeek reporter Elizabeth Wiredu, Grey and Wisniewski discuss the origins of their agencies and the biggest early-stage challenges, including recruitment, AI and cash flow.</p><br><p>They also cover the importance of networking, growth targets and plans, as well as their views on building an independent agency versus the traditional large agency model.</p><br><p>Finally, the duo offer their top tips for aspiring agency founders.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>