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The secret to agency longevity? ‘Look after your health’ - PRWeek podcast
Episode 135

The secret to agency longevity? ‘Look after your health’ - PRWeek podcast

Beyond the Noise - the PRWeek podcast · PRWeek Podcasts

November 6, 202541m 26s

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Show Notes

<p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>On this week’s episode, PRWeek UK deputy editor Siobhan Holt is joined by two senior agency leaders –&nbsp;Graham Goodkind and Emily Morgan – to discuss the key factors behind agency longevity, focusing on profitability, agency culture and retention of talent.</p><p>Goodkind, former managing director of Lynne Franks PR and founder and chairman of Frank PR, is celebrating the agency’s 25th anniversary this year</p><p>Emily Morgan, managing director of operations and innovation at Red Consultancy, is also marking 25 years with the business.</p><p>In this episode, the pair chat about agencies avoiding over-reliance on major clients, how to achieve long-term profitability and the impact of AI on the PR and comms sector.&nbsp;</p><p>The pair also offer one piece of advice to PR agency bosses,&nbsp;and discuss the importance of maintaining physical and emotional well-being when running a PR agency, and how leadership attitudes shape company culture.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>