Food comms: 'let's flip the script' - PRWeek podcast

<p>What’s the secret to getting comms and messaging right around food in the post-HFSS world? PRWeek’s Beyond the Noise podcast takes a look.</p><p>Our guests this week are comms and food expert Mallika Basu, a strategy adviser at Blurred and author of the book, <em>'In Good Taste: What Shapes What We Eat and Drink – And Why It Matters'</em>; and Harvey Choat, MD of food and drink PR agency Nexus.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen in the browser above or on your favourite platform.</p><p>The government’s 'unhealthy food' ad ban, via the HFSS (high fat, sugar and salt) regulations that came into force on 5 January, prohibits any online advertising of HFSS foods and limits TV ads to after 9pm.</p><p>Speaking to PRWeek journalists John Harrington and Evie Barrett, our guests discuss what impact the ban has had to date and how clients are reacting.</p><p>They look at how food brands can build genuine loyalty under the new rules, how influencer marketing is likely to change, and how brands can grow organic engagement.</p><p>Basu and Choat examine wider issues of food and communications, particularly around the promotion of healthy foods. They ask, among other things, what has happened to Veganuary - and what's the future of food stunts?</p><p>The duo also discuss some of their favourite food comms campaigns of recent times.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>