How to expand your PR agency globally – PRWeek podcast with The Romans, Cognito

<p>Alex Perry, head of growth at The Romans, and Yvonne Maher, chief growth officer for EMEA at Cognito, are the guests on this week’s Beyond the Noise podcast. </p><p>How can a UK-based PR agency successfully expand its operations across the globe? PRWeek’s latest Beyond the Noise podcast delves into the topic, looking at the reasons for opening more offices, and which regions are currently booming.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via&nbsp;<a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>,&nbsp;<a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>Interviewed by PRWeek UK’s deputy news editor, Evie Barrett, our guests share anecdotes from the growth stories of their own agencies, offering advice for agency bosses who may be considering opening international offices.</p><p>They discuss the challenges of ensuring your business has a cohesive brand identity worldwide, as well as how to find the right fit when it comes to regional leadership.</p><p>Perry also <a href="https://www.prweek.co.uk/article/1933569/exclusive-romans-hints-further-global-expansion" rel="noopener noreferrer" target="_blank">reveals what’s next on the cards for The Romans’ international growth plans</a>.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>